search engine optimization specialist Jobs in New York

search engine optimization specialist

digital content specialist (ai/seo) Jobs in New York

digital content specialist (ai/seo)

digital marketing specialist (seo & social media) Jobs in New York

digital marketing specialist (seo & social media)

digital strategy lead, accelerated growth, google customer solutions Jobs in New York

digital strategy lead, accelerated growth, google customer solutions

head of content, seo & ai search Jobs in New York

head of content, seo & ai search

seo and website lead

CLEAR

<div>Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

As CLEAR's Website &amp; SEO Lead, you'll own our website as a core growth channel driving traffic, engagement, and enrollments. You'll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR's story. Partnering closely with the Paid Media and Creative teams, you'll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.

You'll bring a marketer's mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you'll execute website strategies that improve the customer journey and strengthen CLEAR's presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact. 


What you'll do:
<ul>
<li>Own website strategy &amp; management: Oversee CLEAR's website as a marketing channel ensuring content, UX, and performance align with business goals.</li>
<li>Lead SEO marketing initiatives: Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).</li>
<li>Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.</li>
<li>Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.</li>
<li>Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.</li>
<li>Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.</li>
<li>Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.</li>
<li>Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.</li>
<li>Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.</li>
<li>Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google's performance standards.</li>
<li>Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site's conversation rate.Search innovation: Balance today's SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.</li></ul> 


How you'll measure success:
<ul>
<li>Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.</li>
<li>Expand CLEAR's content footprint through a blog and FAQ strategy that drives engagement and thought leadership.</li>
<li>Execute A/B tests and optimizations that measurably improve enrollments across the website.</li>
<li>Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR's growth goals.</li></ul> 


What you're great at:
<ul>
<li>A passion for improving the customer experience through innovative web and SEO strategies.</li>
<li>Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.</li>
<li>Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.</li>
<li>Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.</li>
<li>Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.</li>
<li>A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.</li>
<li>GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews</li>
<li>The ability to balance short-term wins with long-term strategic growth.</li>
<li>Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.</li>
<li>A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.</li></ul> 


How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

#LI-Onsite</div>

SEO and Website Lead

<div>
 
 Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 
 
 As the leader of CLEAR&rsquo;s SEO and website strategy, you will set the strategic direction for website optimization, oversee technical SEO, and drive UX/UI improvements across the site. As a self-starter, you are data-driven and passionate about leveraging insights to continuously improve our site&rsquo;s performance and search visibility. You&rsquo;ll take ownership of the SEO roadmap, partner with cross-functional teams, and implement changes that drive measurable impact. You&rsquo;ll collaborate with Product, Creative, and Marketing teams to execute website strategies that engage prospects, enhance customer experience, and improve conversion rates. Your work will directly impact our customer journey, driving traffic, conversions, and organic growth.
 
 
 &nbsp;
 
 
 
 
 What you'll do:
 
 
 
 <ul>
 <li>
 Lead technical SEO initiatives, focusing on improving website rankings, traffic, and organic performance.
 </li>
 <li>
 Develop and implement data-driven strategies to optimize CLEAR&rsquo;s website across multiple products, driving improvements in key SEO and website metrics.
 </li>
 <li>
 Conduct site architecture optimization, improving URL hierarchy, internal linking, and crawlability.
 </li>
 <li>
 Own the governance and management of web content, ensuring alignment with SEO best practices and UX principles.
 </li>
 <li>
 Collaborate closely with Product, Creative, and Marketing teams to execute site enhancements for campaigns, product launches, and always-on programs.
 </li>
 <li>
 Analyze customer journeys, performing page speed optimization and ensuring Core Web Vitals are met.
 </li>
 <li>
 Implement and maintain structured data (Schema.org) to enhance search visibility and appearance in rich snippets.
 </li>
 <li>
 Conduct log file analysis and use crawling tools (e.g., Screaming Frog, DeepCrawl) to identify and resolve indexing issues.
 </li>
 <li>
 Utilize Google Tag Manager to implement advanced tracking, event monitoring, and site performance measurement.
 </li>
 <li>
 Continuously monitor site performance, making data-driven decisions to improve speed, usability, and SEO outcomes.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How you'll measure success:
 
 
 
 <ul>
 <li>
 Track and report key SEO metrics such as traffic, keyword rankings, and conversion rates.
 </li>
 <li>
 Execute A/B testing to optimize lead generation and conversions across the website.
 </li>
 <li>
 Drive online PreCheck enrollments, monitoring our performance against competitors.
 </li>
 <li>
 Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 What you're great at:
 
 
 
 <ul>
 <li>
 Passionate about improving the customer experience through innovative web design and SEO strategies.
 </li>
 <li>
 Expertise in managing a B2B &amp; B2C brand's website with a track record of improving core site metrics to meet business goals.
 </li>
 <li>
 Proficiency in WebFlow or similar website-building platforms.
 </li>
 <li>
 Strong knowledge of technical SEO, including structured data, crawling, and log file analysis.
 </li>
 <li>
 Advanced skills in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
 </li>
 <li>
 Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
 </li>
 <li>
 Solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
 </li>
 <li>
 Experience in site architecture optimization and Core Web Vitals improvements.
 </li>
 <li>
 Ability to balance short-term wins with long-term strategic growth.
 </li>
 <li>
 Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
 </li>
 <li>
 Self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How You'll be Rewarded:
 
 
 
 
 At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 
 
 We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
 
 The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
 
 
 
 
 
 The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
 
 
 
 
 
 
 
 CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
 
 
 
 
 
 
 
 
 
 
 
 &nbsp;
 
</div>

B&H Photo Video

<div>
 
 
 Job Overview:
 
 
 
 The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 
 
 
 
 
 
 Essential Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop a viable/robust SEO strategy based on SEO best practices and data analytics
 </li>
 <li>
 Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
 </li>
 <li>
 Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
 </li>
 <li>
 Prioritize projects, initiatives and areas of focus based on data analysis
 </li>
 <li>
 Conduct keyword research for individual projects
 </li>
 <li>
 Track and provide regular status reports on ranking positions
 </li>
 <li>
 Request appropriate content and/or refresh existing content to support Search engine ranking needs
 </li>
 <li>
 Request additions and/or modifications to existing category and/or landing pages
 </li>
 <li>
 Develop and implement link building and interlinking strategies
 </li>
 <li>
 Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
 </li>
 <li>
 Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
 </li>
 </ul>
 
 
 
 
 
 Specific Knowledge, Skills and Abilities:
 
 
 <ul>
 <li>
 Strong analytic skills, high attention to detail and accuracy
 </li>
 <li>
 Ability to prioritize, multi-task and work with multiple teams on a variety of projects
 </li>
 <li>
 Ability to effectively interact with all levels of end users and technical resources
 </li>
 <li>
 Strong project management and communication skills
 </li>
 <li>
 Energetic and self-motivated
 </li>
 </ul>
 
 
 
 
 
 Preferred Education, Experience and Licenses:
 
 
 <ul>
 <li>
 Proven SEO experience
 </li>
 <li>
 In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
 </li>
 <li>
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 </li>
 <li>
 Knowledge of ranking factors and search engine algorithms
 </li>
 <li>
 Up-to-date with the latest trends and best practices in SEO and SEM
 </li>
 </ul>
</div>

Search Engine Optimization Specialist

Revlon

<div>
 At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
 
 
 Breaking beauty boundaries is in our company&rsquo;s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
 
 
 Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio&mdash;which consists of some of the world&rsquo;s most iconic brands and product offerings in color cosmetics, skincare, hair color &amp; care, personal care, and fragrances&mdash;is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
 
 
 We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
 
 
 We are Revlon, together, transforming beauty.
 
 
 
 This role is a Hybrid Role:
 
 Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days
 
 
 
 Overview
 
 
 
 The SEO Manager will be responsible for developing and implementing search engine optimization (SEO) strategies to increase website traffic and improve search engine rankings. The ideal candidate will have a strong understanding of SEO principles and practices, as well as experience with keyword research, content optimization, link building, and technical SEO.
 
 
 The SEO Manager will be involved in technical development to ensure that tracking is in place, a baseline is established, and continuously report on the health of SEO throughout the execution of a given initiative. They will work closely with our SEO agency and cross-functional teams to drive organic search growth.
 
 
 This position requires a commanding knowledge of Enterprise Search Analytics with expert experience in SEMRush, Google Analytics, Google Search Console, Google Trends, and other relevant SEO data platforms. This role will be responsible for producing reports as it pertains to the channel and site performance. A successful candidate will be well versed in Excel and other data crunching/visualization tools and is driven to understand how consumers&rsquo; search behavior affects the competition while identifying opportunities for Revlon brands to capture more organic search traffic to the sites.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Develop and implement SEO strategies that align with the company's marketing goals
 </li>
 <li>
 Conduct keyword research to identify the most relevant and popular keywords for the company's target audience
 </li>
 <li>
 Optimize existing website content for search engines, including title tags, meta descriptions, and headers
 </li>
 <li>
 Build reports and dashboards that will be shared across the organization
 </li>
 <li>
 Works cross-functionally (particularly with the digital teams)
 </li>
 <li>
 Assists with audits of site to ensure proper construction/maximized visibility
 </li>
 <li>
 Works with the brand and channel teams to establish goals, objectives and strategies for campaigns.
 </li>
 <li>
 Can assist in QA of digital properties as it pertains to SEO.
 </li>
 <li>
 Provides data-driven recommendations to increase traffic for brand websites; provides strategic traffic analysis for site enhancements.
 </li>
 <li>
 Connects current data insights/tactics with longer-term strategy objectives.
 </li>
 <li>
 Is proactive and stays abreast the latest search trends and algorithmic changes.
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Ability to work independently and as part of a team
 </li>
 <li>
 Manage 3rd party vendors as it pertains to the Enterprise toolset.
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 Has shown the ability to analyze data and glean relevant insights to guide the business.
 </li>
 <li>
 Has presented information/technical strategy clearly to different stakeholders (in writing and verbally).
 </li>
 <li>
 Has demonstrated emerging relationship skills.
 </li>
 <li>
 Has developed a good working knowledge of the SEO process, terms, toolsets and strategy.
 </li>
 <li>
 Has advances skills in SEO analytical tools (e.g., BrightEdge, Conductor, seoClarity, MajesticSEO, Screaming Frog, Google Search Console, Google Analytics, etc.).
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Education
 
 
 <ul>
 <li>
 BA/BS in Mathematics, Web Development, Information Technology, Information Systems or related disciplines or a certification in web analytics.
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 5+ years of experience working in SEO, and a demonstrable understanding of SEO best practices
 </li>
 <li>
 A proven track record of successfully implementing SEO strategies and obtaining results
 
 
 </li>
 </ul>
 
 Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
 
 
 
 The base pay range for this position is $95,000 - $125,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
 
 
 Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
 
 
 Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
 
 
 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
 
 
 The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor&rsquo;s legal duty to furnish information. 41 CFR 60-1.35(c)
 
 
 Applicant Privacy Notice
 
 
</div>

Manager, SEO

Laboratory Institute of Merchandising

<div><div>LIM College - Where Business Meets Fashion is currently seeking candidates for the position of Director of Brand &amp; Content Marketing. 
 
GENERAL DESCRIPTION 
LIM College educates students for success in the global business of fashion and its many related industries. Located in midtown Manhattan - the fashion capital of the world - and devoted exclusively to the study of business and fashion, LIM College fosters a unique connection between real-world experience and academic study in business principles. Undergraduate students may major in Fashion Merchandising, International Business, Management, Marketing or Visual Merchandising. At the graduate level, LIM College offers an MBA program as well as MPS programs in Fashion Marketing, Fashion Merchandising &amp; Retail Management, Global Fashion Supply Chain Management, and Visual Merchandising. 
 
</div><div>POSITION PURPOSE 
The Director of Brand and Content Marketing is a strategic, creative leader who oversees the development and execution of brand and content strategy across LIM College&rsquo;s marketing and communications channels. Reporting to the Vice President of Marketing and Communications, this role ensures a unified and compelling institutional voice that strengthens the LIM brand, supports enrollment and retention, and builds awareness among external audiences. 
 
The Director is responsible for shaping and managing content strategy across the College&rsquo;s website, video, photography, print, and digital marketing channels (excluding social media). This includes leading storytelling initiatives that highlight the LIM community, aligning content with institutional priorities, and ensuring quality, consistency, and effectiveness across platforms. 
 
This role also manages vendors, student workers, and internal partners to deliver high-quality, on-brand content. The Director will be both a hands-on creator and a manager, combining vision and strategy with day-to-day execution. 
 
</div><div>SALARY RANGE: $90,000 - $100,000/Annually 
 
</div><div>ESSENTIAL FUNCTIONS AND BASIC DUTIES</div>
<div></div><div>Brand &amp; Content Strategy</div>
<ul><li>With the VP, lead the ongoing refinement of the College&rsquo;s brand positioning, identity framework,</li>
<li>audience personas, and key messaging.</li>
<li>Lead development and execution of College-wide brand and content strategy, ensuring a unified voice and consistent messaging across website, video, photography, print, and digital channels.</li>
<li>Partner with Admissions, Student Affairs, Academic Affairs, and other stakeholders to identify and tell stories that strengthen recruitment, retention, and institutional reputation.</li>
<li>Ensure all content aligns with LIM&rsquo;s brand identity and strategic priorities, with a particular focus on</li>
<li>enrollment marketing and student success.</li>
<li>Collaborate with the AVP of Communications to ensure alignment between internal communications, external messaging, and crisis communications.</li>
<li>Provide brand guidance to faculty and student-facing departments across campus, ensuring that</li>
<li>marketing efforts align with the College&rsquo;s strategic goals and messaging.</li>
<li>Collaborate with the Assistant Director of Enrollment Marketing to ensure social media strategy and execution align with overall brand and content priorities, reinforcing a consistent institutional voice across channels.</li>
</ul>
<div> 
Website &amp; Digital Content</div>
<ul><li>Oversee content creation, optimization, and governance for LIM&rsquo;s website, ensuring accuracy,</li>
<li>accessibility, and alignment with SEO best practices.</li>
<li>Collaborate with external vendors to maintain and evolve the College&rsquo;s digital presence.</li>
<li>Monitor content performance and use analytics to inform improvements in messaging and user experience.</li>
<li>Manage the College&rsquo;s website chatbot, including content updates, performance monitoring, and</li>
<li>optimization to enhance user engagement and support prospective student inquiries.</li>
<li>Oversee and maintain the knowledge base for the College's AI Recruiter, ensuring content accuracy and alignment with institutional messaging to support effective admissions recruitment efforts.</li>
</ul>
<div></div><div>Video &amp; Photography</div>
<ul><li>Direct and manage external vendors in the conception of, planning, and production of video and</li>
<li>photography projects that showcase LIM&rsquo;s people, programs, and outcomes.</li>
<li>Lead the planning and management of the video and photography budget, ensuring resources are allocated for maximum creative and institutional value.</li>
<li>Manage LIM&rsquo;s digital media assets, ensuring organized storage, access, and usage across the</li>
<li>College.</li>
<li>Maintain and update the College&rsquo;s virtual campus tour.</li>
</ul>
<div></div><div>Writing &amp; Editorial Oversight</div>
<ul><li>Manage the project management process for all writing and print projects across the Marketing team, ensuring workflows are efficient, deadlines are met, and deliverables align with brand standards.</li>
<li>Develop and edit written content for a wide range of platforms, including the website, print collateral, landing pages, email campaigns, and blog posts.</li>
<li>Oversee the full lifecycle of print collateral, from managing redesigns with vendors and copyediting, to coordinating with printers, reviewing proofs, and ensuring timely delivery to internal teams or prospective students.</li>
<li>Partner with Admissions to produce compelling content for prospective students and families.</li>
<li>Review and approve promotional materials produced by third-party partners to ensure brand consistency and accuracy.</li>
<li>Ensure the Admissions team is consistently provided with marketing collateral that will support their recruitment and outreach efforts.</li>
<li>Develop metrics and standards for web and content-related evaluation, report on effectiveness and recommend and implement changes as appropriate.</li>
<li>Contribute to crisis communications and internal messaging as needed.</li>
</ul>
<div></div><div>Management &amp; Collaboration</div>
<ul><li>Supervise and mentor student workers and part-time staff engaged in content creation.</li>
<li>Manage (and act as main point-of-contact for) vendor relationships on identified contracts related to the College&rsquo;s website and content goals, supporting the College&rsquo;s brand development and reputation- building activities.</li>
<li>When applicable, lead the RFP process for the assessment, review and selection of key external vendors such as a brand strategy firm, media agency, research firm, creative vendors, as required.</li>
<li>Partner with the VP to set annual content priorities and measure outcomes.</li>
<li>Serve as a key representative on institutional committees related to marketing and communications.</li></ul> 
<div> 
 
REQUIREMENTS: The person selected will have the following qualifications: 
Minimum Required Qualifications:
<div>
<div></div><div><div><div><div>EDUCATION/CERTIFICATION:</div>
</div><div><div>Bachelor&rsquo;s degree in marketing, communications, journalism, media, or related field.</div> 
</div></div> 
 
<div></div><div><div><div>EXPERIENCE REQUIRED:</div>
</div><div><div>6+ years of progressive experience in marketing communications, with expertise in content strategy, digital marketing, and brand management.</div> 
</div></div> 
<div></div><div><div><div>SKILLS/ABILITIES:</div>
</div><div><ul><li>Proven track record of managing creative content projects across multiple platforms (video, print, web, photography, digital).</li>
<li>Strong writing, editing, and storytelling skills.</li>
<li>Experience managing staff, vendors, and budgets.</li>
<li>Excellent organizational, interpersonal, and project management skills.</li>
<li>Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.</li> 
</ul></div></div> 
</div></div> 
 
WORK PERKS 
Hybrid Work Schedule (4 days in office per week) 
College Closed for Summer Fridays 
Tuition Remission or Tuition Exchange 
6 Weeks of Paid Holidays 
Birthday Day to Celebrate your Birthday 
2-4 weeks of vacation based on longevity; 7 sick days annually 
Medical, Dental, Vision, Employee Assistance, 401K etc.</div></div>

Director of Brand & Content Marketing

Animalz

<div>About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. 
Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft. 
Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups. 
About the Role

As Head of Content, SEO &amp; AI Search, you will serve as Animalz's senior SEO expert and strategic leader, helping clients adapt their content strategies for organic visibility in both traditional and emerging search environments. 
You'll lead SEO strategy for 4-5 accounts directly while providing strategic support and escalations for additional accounts managed by the team. This means you'll develop SEO and AI search strategies, guide clients through evolving best practices, and ensure our team delivers content that helps our customers grow and stays ahead of search trends. 
This role is ideal for someone who has a strong foundation in leading SEO programs and is ahead of the curve in adapting to AEO and AI innovation. More than anything, Animalz needs a strategic SEO expert to serve as our go-to authority and guide our customer and audience base through these seismic shifts in search. 
You'll be responsible for maintaining monthly revenue retention with your key accounts. You'll manage 1+ direct report and collaborate with an extended team of content marketers and freelancers, serving as the SEO/AEO knowledge hub for the organization.

The role offers significant growth opportunities to develop deep expertise and expand your strategic influence within the SEO and AI search space. 
What You'll Do

Strategy &amp; Execution
<ul>
<li>Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini)</li>
<li>Conduct full-funnel SEO and AEO strategy planning for assigned accounts and provide strategic input for additional accounts</li>
<li>Test AI search tactics to help clients appear in AI summaries and conversational search outputs</li>
<li>Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education</li>
<li>Experiment with generative-AI content production to figure out where and how customers can benefit</li></ul> 


Customer Management
<ul>
<li>Serve as a strategic partner to key customers, collaborating on growth goals, content pivots, and performance optimization</li>
<li>Join regular client calls to present strategy, report on performance, and surface new opportunities</li>
<li>Handle technical SEO issues and client concerns for supported accounts as escalations arise</li>
<li>Guide teams through monthly reporting and ongoing performance tracking using tools like GA4, GSC, Ahrefs, Semrush, Scrunch, and Screaming Frog</li>
<li>Ensure strategy delivery aligns with client expectations, business goals, and Animalz's standards of quality</li></ul> 


Team Leadership &amp; Knowledge Transfer
<ul>
<li>Manage 1+ direct report with regular 1:1s to coach team members, share feedback, and support their career growth and professional development</li>
<li>Collaborate with and guide content marketers and freelancers across SEO initiatives</li>
<li>Serve as go-to SEO/AEO expert, providing guidance and knowledge transfer across the team</li>
<li>Foster a collaborative environment that encourages innovation, skill-building, and experimentation in SEO and AI workflows</li></ul> 


Operational Improvement
<ul>
<li>Contribute to internal process improvements for how we deliver SEO and AI-focused work</li>
<li>Develop reusable frameworks and templates that improve the consistency and efficiency of strategy development and reporting</li>
<li>Provide input on team capacity planning, project prioritization, and delivery pacing</li>
<li>Contribute to the development of AI workflows for SEO content production</li></ul> 


Core Competencies

SEO &amp; AI Search Expertise
<ul>
<li>Deep understanding of traditional SEO and its evolving relationship with AI-driven discovery engines</li>
<li>Ability to develop creative strategies for emerging search paradigms (AI Overviews, search agents) and familiar with content SEO, technical SEO, and SERP features</li>
<li>Deep technical SEO expertise for complex problem-solving</li></ul> 


Strategic Thinking &amp; Leadership
<ul>
<li>Talent for aligning SEO content strategy with broader business goals and identifying new opportunities for organic growth</li>
<li>Experience leading SEO initiatives and collaborating across distributed teams</li>
<li>Mentoring and knowledge transfer abilities</li></ul> 


Communication &amp; Tool Proficiency
<ul>
<li>Clear, confident communicator able to present complex strategies and performance data to stakeholders at varying technical levels</li>
<li>Strong command of SEO platforms (GA4, GSC, Ahrefs, Semrush, Screaming Frog) and AI tools for search optimization and content production</li></ul> 


What We're Looking For
<ul>
<li>4+ years in SEO or content strategy roles, preferably within B2B SaaS and marketing agencies &bull; 3+ years leading SEO initiatives with team collaboration experience</li>
<li>Deep knowledge of SEO fundamentals, technical audits, and content optimization</li>
<li>Demonstrated success adapting strategy for AI search environments and producing high-quality content with generative AI</li>
<li>Experience mentoring/coaching SEO professionals</li>
<li>Experience managing team members and working with freelance contributors</li>
<li>Track record of delivering clear, measurable results via organic channels</li>
<li>Excellent communication and stakeholder management skills</li>
<li>Comfortable navigating ambiguity and pioneering new strategic approaches</li></ul> 


Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.
<ul>
<li>Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers.</li>
<li>Two Steps Ahead: Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers.</li>
<li>Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.</li>
<li>Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches.</li>
<li>Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technology&mdash;including AI&mdash;to drive meaningful outcomes without sacrificing humanity or voice.</li>
<li>In the Arena: We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory.</li></ul> 


Your First 90 Days

Days 1&ndash;30: Learn &amp; Observe
<ul>
<li>Complete comprehensive onboarding to understand Animalz processes, tools, and culture</li>
<li>Shadow customer meetings across SEO accounts to understand current approach</li>
<li>Meet with the team to understand customer acquisition process</li>
<li>Begin building relationships with your direct report and key stakeholders</li>
<li>Review current customer onboarding processes and identify opportunities for enhancement</li>
</ul>
Days 31&ndash;60: Take Strategic Ownership
<ul>
<li>Take ownership of 2-3 key SEO customer relationships</li>
<li>Begin providing strategic input and handling escalations for additional supported accounts</li>
<li>Conduct audit of current SEO initiatives and delivery processes</li>
<li>Identify opportunities for improving quality and consistency</li>
<li>Develop initial plans for team development and knowledge transfer processes</li>
</ul>
Days 61&ndash;90: Drive Strategic Impact
<ul>
<li>Own SEO strategy for 4-5 key accounts and lead strategic presentations</li>
<li>Establish yourself as the go-to SEO expert for escalations across additional accounts</li>
<li>Implement refined processes for SEO strategy development and execution</li>
<li>Begin systematic knowledge transfer and coaching across the team</li>
<li>Demonstrate measurable improvements in customer satisfaction and retention for key accounts</li></ul> 


Working Arrangements
<ul>
<li>Location: Fully remote, Americas or EMEA</li>
<li>Timezone Requirements: 4+ hours of overlap with US time zones</li></ul> 


Compensation &amp; Benefits
<ul>
<li>Salary Range: $85,000 - $110,000 USD annually plus possible incentive-based compensation</li>
<li>Health &amp; vision insurance (or wellness stipend for non-US team members)</li>
<li>401(k) retirement plan (US only)</li>
<li>Unlimited PTO policy</li>
<li>Flexible working schedule</li>
<li>Team lunch stipend</li></ul> 


Diversity, Equity &amp; Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds. 
Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</div>

Head of Content, SEO & AI Search

Nubble Site Solutions

<div><div>About the Job:</div><div>
SiteBoss, Precision ProFile, NextDayGPS, and Nubble Site Solutions are common ownership entities strategically positioned to provide customers with solutions within the Construction Staking* industry. This strategic alignment now allows customers to be transitioned from the traditional &ldquo;boots on the ground&rdquo; approach to sales, training, support, etc., to a more economical and viable eCommerce experience. 
</div><div>
These multiple businesses offer products and services that are not found under one roof anywhere else, placing them in a unique position to disrupt some industry standards. 
</div><div>
This vision has been widely sought after by an already extensive customer base, lending further validity to this model being overlooked or unachievable by the rest of the industry. New websites are built, but the tweaking to achieve the desired SEO and PPC results is the next step. This is where you come in. 
 
We believe strongly that we can provide our customers a better experience from inception of purchase, to implementation on site, to critical support and customer service, lending itself to continual growth and years of repeat business. 
 
As part of that vision, we&rsquo;re looking for a creative and data-driven marketer to help us scale our growth on digital marketing channels for these brands! This individual will be tasked (contract with potential for FTE based on goal achievement) with optimizing performance for some of our key businesses, including web marketing, content, email campaigns, and social media. 
 
You should be comfortable with optimizing budgets across multiple channels and delivering clear CAC and ROAS targets. You will succeed if you are skilled at evaluating signals from multiple platforms and be able to identify trends by looking at attribution and site analytics tools to understand the underlying marketing drivers of business performance. In addition, curiosity, an analytical mentality, and a can-do attitude will also be key to success in this role! Above all, you should be self-motivated without requiring intense management, and enjoy the culture of a smaller business office community. We believe a positive office culture is critical to our success. 
</div><div>
What You Get to Do Every Day:</div><ul><li>
Manage and optimize all paid media campaigns (Google Ads, Meta Ads, and other platforms), including budgets, targeting, creative, and reporting.</li><li>
Oversee SEO strategy and execution, including keyword research, on-page optimization, and conversion, and content recommendations to drive organic growth.</li><li>
Manage and support WordPress website builds, updates, and campaign integrations, ensuring smooth performance and strong user experience.</li><li>
Create, test, and refine ad creative and marketing content across digital platforms to maximize engagement and ROI.</li><li>
Design and produce graphics and marketing materials for tradeshows, social media, and internal needs.</li><li>
Analyze performance data across all channels, track CPL/ROAS, and deliver clear, actionable reports.</li><li>
Build, launch, and monitor paid search, display, and social campaigns with a focus on optimization and lead generation.</li><li>
Brainstorm, create content, complete site visits, write captions, make posts, and monitor engagement across all organic social media channels.</li><li>
Collaborate with ownership 2&ndash;3 times per week to review progress, set goals, and adjust strategies.</li><li>
Work closely with internal creative resources to brainstorm, test, and refine campaign ideas.</li></ul><div></div><div> 
What You Bring to The Role:</div><ul><li>
1&ndash;2+ years of experience working on creative marketing teams and growth initiatives, ideally in DTC/eCommerce web marketing.</li><li>
Hands-on experience managing Google Ads, Meta Ads, and other paid media platforms, including budgeting and reporting.</li><li>
Working knowledge of SEO best practices (keyword research, on-page optimization, conversion, and content updates) with a proven ability to grow organic traffic.</li><li>
WordPress website management experience &mdash; building pages, updating content, and integrating campaigns.</li><li>
Ability to create graphics and marketing materials for digital campaigns, tradeshows, and internal use (Canva, Adobe, or similar tools).</li><li>
Experience managing organic social media: brainstorming campaigns, creating content, writing captions, and monitoring engagement.</li><li>
Analytical mentality and hands-on experience with Google Sheets, Looker, or other reporting tools (SQL is a plus).</li><li>
Strong project management skills with the ability to juggle multiple projects and bring structure to undefined procedures.</li><li>
High attention to detail, strong prioritization, and self-motivation.</li><li>
Passion for the brands and the mission of changing how the industry perceives construction staking products and services.</li><li>
Eagerness to join a fast-growing, high-energy small business.</li></ul><div></div><div> 
Don&rsquo;t meet every single requirement? If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 
 
 Salary will be experience and performance-based. Base salary ($35 - $45K) in addition to CAC, conversion, etc., metrics bonus. 
 
We are proud to be an equal-opportunity workplace committed to building a team culture that celebrates diversity and inclusion. 
</div><div>
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. 
</div><ul><li>For this application, &ldquo;Construction Staking&rdquo; refers to the use of cm accuracy GPS (aka RTK GPS) to locate and place items for construction across a job site.</li></ul> 

About Nubble Site Solutions: 
Nubble Site Solutions, Precision ProFile, &amp; SiteBoss are tightly integrated small businesses with shared ownership based out of Southern Maine. The businesses work hand in hand to: - Manufacture (R&amp;D, testing, programming) - Distribute (sales, offer training, etc.) - Support (in office or on site) - Prepare data (heavy highway to residential) for all things GPS construction staking.</div>

Digital Marketing Specialist (SEO & Social Media)

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