data analyst

senior data scientist

digital marketing specialist Jobs in Istanbul

digital marketing specialist

senior director, digital acceleration - commercial Jobs in Istanbul

senior director, digital acceleration - commercial

aa marketing director

digital analytics lead

Vodafone

<div><div><div><div><h2 class="jobSectionHeader"><b>Join Us</b></h2>
</div><div><p>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What you&rsquo;ll do</b></h2>
</div><div><div>
The main objective of this role is collecting and analyzing behavioral data of users in our digital channels (My Vodafone App and vodafone.com.tr) in the best way and creating actionable business and technical insights for all teams. Creates a strategy for analytical measurement in digital channels and monitors whether it is progressing correctly. Becomes an advocate of spreading the culture of data-driven business decision making within Vodafone as owner of analytical data in digital.<br>
<br>
<ul><li>Support the analytical needs of squads by analysing web and app data using clickstream tools (Adobe Analytics and Google Analytics).
</li><li>Create holistic dashboards and insights by pulling data from different data sources for presentations.
</li><li>Make daily/weekly recommendations for optimization of digital customer experience.</li><li>Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core decision makers.</li><li>To prepare requirement document for analytics implementation for digital channels and work closely with technology teams in order to ensure implementation is done correctly.
</li><li>Lead QA and UAT of analytics implementations</li><li>Continuously check-up of analytics codes in digital channels to identify gaps in the data capture strategy and collaboratively implement enhancements.</li><li>Support and train internal end users of digital analytics tools.</li></ul></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who you are</b></h2>
</div><div><ul><li>Bachelor Degree in engineering, pure sciences or business</li><li>Advance verbal and written communication skills in English</li><li>Good Knowledge on Analytics Tools and Tag Managers (Adobe Analytics, Google Analytics, GTM, Tealium etc.)</li><li>Knowledge about website tagging plans, JavaScript and app technologies</li><li>In-depth understanding of Landing Page/Funnel Optimization</li><li>Familiarity with CDP, A/B testing tools and Seo</li><li>Experience with data visualization tools</li><li>Results-oriented with strong planning and organizational skills</li><li>Passionate about analytics and data-driven marketing</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Not a perfect fit?</b></h2>
</div><div><p>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What's in it for you</b></h2>
</div><div><div>
We like to keep them flexible:<br>
<br>
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul><br>
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr<br>
<br>
https://www.vodafone.com.tr/insan-kaynaklari<br>
<br>
Instagram: https://www.instagram.com/vodafonekariyer/<br>
<br>
Youtube: https://www.youtube.com/user/VFTurkiye<br>
<br>
Data Privacy<br>
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who we are</b></h2>
</div><div><p>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.</p><p>
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.</p><p>
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.</p><p>
Together we can.</p></div></div></div></div>

Digital Analytics Lead

AXA Türkiye

<div>
 <p>
  AXA is the leading insurance brand worldwide, with a presence in 54 countries, and 153,000 employees serving the needs of 105 million customers. We are transforming from payer to partner for our client, with a strong focus on risk prevention. We protect and advise our clients at every step in their lives, by offering products and services which satisfy their needs in the areas of insurance, personal protection, saving and asset management. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Proud to be part of the AXA Group, a global insurance brand and a worldwide leader in financial services, AXA Insurance businesses across Turkey. AXA Sigorta was founded in 1968 headquartered in Istanbul and has regional offices in Turkey, and Turkish Republic of Northern Cyprus. Acting as a subsidiary of AXA Group it provides insurance, personal protection, savings and estate planning solutions for individuals, small or medium-sized businesses and large corporations in Turkey.
 </p>
 <p>
  <br/>
 </p>
 <p>
  For AXA Turkey, supporting diversity and inclusion values form an integral part of everything we do. For us, it&rsquo;s about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone &ndash; regardless of difference.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Qualifications
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s Degree,
  </li>
  <li>
   Digital Savvy, Analytics, Curious about innovation and new Technologies
  </li>
  <li>
   At least 5 years experience in a Digital Marketing or related position is preferred
  </li>
  <li>
   To have knowledge about website and mobile application analysis tools (Google Analytics, SA360, Firebase, Meta Business Manager etc.), content strategy and SEO/SEM
  </li>
  <li>
   Preferably with a good command of English
  </li>
  <li>
   Good level of MS Office Applications
  </li>
  <li>
   Willing to work in a dynamic environment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Job Description:
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Expected to lead website and mobile application management
  </li>
  <li>
   Follow up of digital execution and digital consumer trends
  </li>
  <li>
   Evaluate project processes, develop/follow timetables related to business objectives
  </li>
  <li>
   Optimization of lead management process, including media management, website design and A/B tests
  </li>
  <li>
   Lead reporting and performance analyses in digital and mobile campaigns
  </li>
  <li>
   Manage and optimize digital performance channels like Google (SEO/SEM)
  </li>
  <li>
   Manage and follow up the digital marketing campaigns and paid advertisement
  </li>
  <li>
   Lead social media and media planning agency to ensure planning, execution and reporting processes
  </li>
  <li>
   Monitoring CRM, e-mail, and digital platforms during/after marketing campaigns
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Communication and Applications Manager Ass.

Creatives Data

<div>
 <p>
  We are seeking an experienced senior professional to lead data collection and analysis for marketing campaigns across multiple industry sectors. In this role, you will harness
  <strong>
   AI tools and advanced statistical methods
  </strong>
  to turn large, complex datasets into actionable insights that drive marketing strategy. You will build and analyze big data pools from various sources, develop predictive models, and present data-driven narratives that inform decision-making.The ideal candidate thrives at the intersection of data and storytelling, collaborating with cross-functional teams to optimize campaigns and support business goals with evidence-based insights.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Job Description
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a
  <strong>
   Marketing Data Scientist / Big Data Analyst
  </strong>
  , you will play a pivotal role in our agency by managing end-to-end data initiatives for marketing campaigns in diverse sectors. This includes developing methods to
  <strong>
   collect and aggregate large datasets from numerous digital sources
  </strong>
  , then cleaning and processing that data to uncover meaningful patterns
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  You will transform raw data into clear
  <strong>
   graphs, statistical reports, and insightful visualizations
  </strong>
  that aid in decision-making Using AI-driven analytics and machine learning models, you will generate predictive insights and optimization recommendations to improve campaign performance. Your work will directly influence marketing tactics such as lead generation strategies, business planning, and branding efforts by providing deep analytical reports and forecasts. In collaboration with marketing teams, you&rsquo;ll help set targets and KPIs, ensuring that data-driven insights are integrated into strategic planning. Ultimately, you will be responsible for leveraging cutting-edge analytics to
  <strong>
   drive marketing strategies and enhance campaign effectiveness
  </strong>
  across the organization
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Data Collection &amp; Management:
   </strong>
   Develop and implement robust data collection methods to gather
   <strong>
    large-scale data
   </strong>
   from relevant industries and digital platforms. Build and maintain big data repositories combining sources like web analytics, CRM systems, social media, and more ensure data quality through cleaning and validation processes for accurate analysis.
  </li>
  <li>
   <strong>
    Data Processing &amp; Visualization:
   </strong>
   Utilize tools such as
   <strong>
    Python
   </strong>
   (pandas, NumPy) and
   <strong>
    Excel
   </strong>
   to process and analyze the collected data. Generate clear visualizations (charts, graphs) and performance reports to communicate key metrics and trends regularly prepare
   <strong>
    monthly/quarterly KPI reports
   </strong>
   using software like Excel and Power BI, translating complex datasets into easily understandable dashboards.
  </li>
  <li>
   <strong>
    Advanced Analytics &amp; AI Integration:
   </strong>
   Leverage artificial intelligence and machine learning techniques to extract deeper insights from marketing data.
   <strong>
    Build predictive models
   </strong>
   to forecast marketing performance and customer behavior, and analyze campaign data to uncover actionable insights using AI/ML techniques use predictive analytics to solve complex marketing problems and drive data-informed business decisions.
  </li>
  <li>
   <strong>
    Campaign Optimization:
   </strong>
   Apply advanced statistical analysis to evaluate campaign outcomes and identify opportunities for improvement. Develop
   <strong>
    audience segmentation models and personalization strategies
   </strong>
   to help target the right audiences at the right time provide optimization recommendations (e.g. timing, channel mix, budget allocation) based on data findings to maximize ROI on marketing campaigns.
  </li>
  <li>
   <strong>
    Reporting &amp; Insights Communication:
   </strong>
   Extract data from platforms like
   <strong>
    Google Analytics
   </strong>
   and
   <strong>
    Meta (Facebook/Instagram) Business Suite
   </strong>
   to assess campaign performance across digital channels. Prepare comprehensive analysis reports on key areas such as lead generation funnels, marketing ROI, and brand engagement, presenting findings to stakeholders in a clear narrative format.
   <strong>
    Present data-driven insights and recommendations
   </strong>
   to marketing and leadership teams, translating analytic results into concrete action items.
  </li>
  <li>
   <strong>
    Collaboration &amp; Strategy Support:
   </strong>
   Work closely with marketing, sales, and business planning teams to define campaign goals and
   <strong>
    key performance indicators (KPIs)
   </strong>
   . Partner with cross-functional teams (including product and IT) to ensure analytical findings inform strategic decisions and to implement data-driven improvements support the development of innovative marketing strategies by providing thought leadership on data and emerging trends.
  </li>
  <li>
   <strong>
    Automation &amp; Tool Development:
   </strong>
   Identify opportunities to
   <strong>
    automate data extraction, reporting, and analysis
   </strong>
   processes using AI and scripting. Develop and maintain interactive dashboards (e.g., in Tableau or Power BI) to allow stakeholders self-service access to marketing analytics. Continuously research and integrate new data tools or methodologies to enhance the analytics workflow and efficiency.
  </li>
  <li>
   <strong>
    Continuous Improvement:
   </strong>
   Stay up-to-date with the latest industry trends in marketing analytics, big data technologies, and AI applications. Monitor the effectiveness of data mining and analytics tools in use, troubleshooting any issues that arise proactively recommend and implement enhancements to data practices, ensuring our analytics approach remains cutting-edge and effective in driving marketing success.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Required Qualifications
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Experience:
   </strong>
   7+ years of relevant experience (senior level) in data science, marketing analytics, or a related field. Proven track record of leveraging data analysis to drive significant business impact and marketing ROI experience in managing large-scale data projects from inception to insight delivery.
  </li>
  <li>
   <strong>
    Digital Marketing Analytics:
   </strong>
   Hands-on experience analyzing digital marketing performance using platforms like
   <strong>
    Google Analytics
   </strong>
   (or Adobe Analytics) and social media advertising tools (Facebook/Instagram Ads Manager, Google Ads, etc.). Deep understanding of web analytics and marketing metrics to independently evaluate campaign success.
  </li>
  <li>
   <strong>
    Technical Skills:
   </strong>
   Advanced proficiency in
   <strong>
    Python
   </strong>
   for data analysis (including libraries such as pandas and NumPy) and
   <strong>
    Excel
   </strong>
   (complex formulas, pivot tables) for data manipulation. Strong ability to query and handle databases using
   <strong>
    SQL
   </strong>
   and/or to perform statistical analysis in tools, familiarity with statistical software or languages (e.g., R, SAS) is a plus.
  </li>
  <li>
   <strong>
    AI &amp; Machine Learning:
   </strong>
   Working knowledge of AI and machine learning techniques as applied to marketing data. Experience building or utilizing ML models for predictive analytics, customer segmentation, or personalization in a marketing context awareness of AI-driven marketing tools (such as optimization algorithms, chatbots, or recommendation engines) and ability to integrate these into analysis workflows.
  </li>
  <li>
   <strong>
    Big Data &amp; BI Tools:
   </strong>
   Comfortable working with
   <strong>
    large datasets
   </strong>
   (&ldquo;big data&rdquo;) from varied sources. Experience using data visualization and business intelligence tools like
   <strong>
    Power BI or Tableau
   </strong>
   to create interactive dashboards and reports for stakeholders knowledge of data warehousing concepts and ability to extract data from data warehouses or big data platforms is preferred.
  </li>
  <li>
   <strong>
    Analytical &amp; Problem-Solving Skills:
   </strong>
   Exceptional analytical thinking and problem-solving abilities, with a talent for identifying trends and insights in complex data ability to design experiments (A/B tests, multivariate testing) and apply statistical rigor to interpret results. A
   <strong>
    data-driven mindset
   </strong>
   and attention to detail in validating findings.
  </li>
  <li>
   <strong>
    Communication &amp; Storytelling:
   </strong>
   Excellent communication skills to translate data findings into compelling stories and presentations for both technical and non-technical audiences. Proven ability to
   <strong>
    communicate insights and recommendations
   </strong>
   to all levels of an organization, aiding strategic decision-making.
  </li>
  <li>
   <strong>
    Leadership &amp; Collaboration:
   </strong>
   Demonstrated ability to lead projects and possibly mentor junior analysts or data team members. A collaborative attitude to work effectively with cross-functional teams.
   <em>
    (Leadership experience in guiding analytics initiatives or teams is a strong plus, indicating the ability to manage resources and drive a data-focused culture)
   </em>
  </li>
  <li>
   <strong>
    Language Proficiency:
   </strong>
   Proficiency in English (written and spoken) is required. You should be comfortable reading and writing technical documentation in English and communicating findings to international stakeholders.
  </li>
  <li>
   <strong>
    Education:
   </strong>
   Bachelor&rsquo;s or Master&rsquo;s degree in a relevant field such as
   <strong>
    Statistics, Data Science, Computer Science, Engineering, Mathematics, Economics, or Marketing
   </strong>
   a strong foundation in quantitative analysis is essential. Advanced degrees or relevant certifications in data analytics or marketing science are advantageous.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Our agency works on multi-sector projects, so we value candidates who are
  <strong>
   adaptable and curious about different industries
  </strong>
  , and who can apply data-driven marketing strategies in new domains. If you are an innovative thinker who stays on top of emerging trends and enjoys turning data into strategic insights, we encourage you to apply.
 </p>
</div>


Big Data Analyst & Marketing Data Scientist

Teknosa

<div>
 <p>
  <strong>
   TEKNOSA IS BEAUTIFUL WITH YOU!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We bring technology and happiness together at Teknosa. Since our establishment in 2000 within Sabanc&inodot; Holding, we have been saying "Technology for Everyone".
 </p>
 <p>
  <br/>
 </p>
 <p>
  We would like to see you among us in Teknosa of the future, where we focus on our values: happiness, collaboration, empathy, proactivity, trust and sincerity!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Your Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Design, implement, and manage digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Oversee the integration of campaigns across channels, including SEO, SEM, display advertising, email, content, and social media
  </li>
  <li>
   Develop tailored strategies for mobile app, mobile web, and desktop web channels to optimize user engagement and conversion. Ensure a seamless, cohesive experience across all platforms, aligning with customer behavior and trends
  </li>
  <li>
   Lead multi-channel digital campaigns from inception to execution, tracking performance metrics and adjusting strategies based on real-time data and insights. Work closely with cross-functional teams to ensure consistent messaging and branding
  </li>
  <li>
   Leverage analytics tools to analyze and report on key performance metrics, including website and app traffic, user engagement, and conversion. Provide regular, data-driven insights for continuous optimization and share actionable reports with senior management
  </li>
  <li>
   A good technical understanding of code structures and site performance (HTML, CSS, JavaScript) is beneficial for optimizing digital assets and collaborating with development teams
  </li>
  <li>
   Oversee SEO and SEM initiatives, working with agencies and internal stakeholders to optimize keyword strategies, improve organic rankings, and ensure high visibility across search engines
  </li>
  <li>
   Collaborate with content and social teams to create engaging content, aligning with brand voice and objectives. Plan, execute, and measure social media strategies to enhance community engagement and growth
  </li>
  <li>
   Develop, monitor, and manage budgets for digital marketing initiatives, ensuring efficient allocation of resources to maximize return on investment
  </li>
  <li>
   Conduct regular market research and analyze competitor strategies to identify new opportunities and optimize our digital footprint
  </li>
  <li>
   Collaborate with senior leadership and key stakeholders to communicate strategy, share campaign performance, and align digital initiatives with overall business objectives
  </li>
  <li>
   Inspire, motivate, and empower the digital marketing team by fostering a strong sense of ownership, collaboration, and accountability. Lead by example to create a culture of trust, creativity, and continuous learning.
  </li>
  <li>
   Act as a people-focused leader who can identify individual strengths, support professional growth, and nurture a team spirit that drives collective success
  </li>
  <li>
   Demonstrate a proactive mindset by taking initiative, anticipating challenges, and proposing solutions before issues arise. Show strong presence in meetings, being naturally inclined to speak up, contribute ideas, and drive discussions forward
  </li>
  <li>
   Oversee the Social Commerce &ldquo;Share-to-Earn / Payla&scedil;-Kazan&rdquo; initiatives: take ownership of system operations, ensure flawless functionality, manage reconciliations and partner alignments, and optimize processes to maximize engagement and revenue
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Expect:
  </strong>
 </p>
 <ul>
  <li>
   10+ years of experience in digital marketing, with a focus on channel strategies for mobile app, mobile web, and desktop web. Prior experience in a senior or leadership role is required
  </li>
  <li>
   Bachelor&rsquo;s degree in marketing, business, engineering, or a related field. Advanced certifications in digital marketing (e.g., Google Analytics, SEO, etc.) are a plus
  </li>
  <li>
   Proficiency with analytics tools (Google Analytics, Adobe Analytics, Adjust) and marketing platforms (Google Ads, Facebook Ads, TikTok Ads etc.)
  </li>
  <li>
   Familiarity with DMPs (Data Management Platforms) and technical coding fundamentals (HTML, CSS, JavaScript) is beneficial
  </li>
  <li>
   Experience with marketing automation tools (e.g., Insider, Segmentify) and familiarity with ecommerce infrastructures (e.g., SAP Commerce) is a plus
  </li>
  <li>
   In-depth knowledge of digital marketing channels, including search engines, social platforms, display networks, email, and content marketing
  </li>
  <li>
   Strong analytical skills with a proven ability to interpret data, derive actionable insights, and optimize campaigns accordingly
  </li>
  <li>
   Proven track record of leading high-performing teams, with strong interpersonal skills to coach, mentor, and develop talent while cultivating a positive, engaging work environment.
  </li>
  <li>
   A natural leader with a proactive attitude, who thrives on taking the first step, confidently voicing perspectives in meetings, and inspiring others to contribute.
  </li>
  <li>
   Excellent communication, presentation, and project management skills
  </li>
  <li>
   Good command of English and effective team collaboration abilities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our Benefits We Think You May Be Interested In
  </strong>
 </p>
 <ul>
  <li>
   Hybrid working model
  </li>
  <li>
   Opportunity to work remotely for 1 month in a year
  </li>
  <li>
   TeknoFlex - flexible benefits
  </li>
  <li>
   Multisport &ndash; special agreements with sports centers
  </li>
  <li>
   Birthday leave
  </li>
  <li>
   Ergonomics &amp; internet allowances
  </li>
  <li>
   Studio Live online well-being app membership
  </li>
  <li>
   Teknosa Volunteers - social responsibility projects
  </li>
  <li>
   Teknosa Academy - online and in-class trainings
  </li>
  <li>
   TeknoYa&scedil;am activities - discounts and Teknosa Social Clubs (theatre, volleyball, movies&hellip;)
  </li>
  <li>
   Sabanc&inodot; Life - special advantages
  </li>
  <li>
   Sabanc&inodot; Sports Games - opportunity to feel the unifying power of sports
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Thank you for interest in our job posting! You can follow our corporate page and social media accounts to have more information about Teknosa.
 </p>
 <p>
 </p>
</div>


Digital Marketing Senior Manager

Takeda Pharmaceuticals

<div><p>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.</p><p></p><h2 class="jobSectionHeader"><b>
Job Description</b></h2><p></p><p><b>
Job Purpose
</b></p><p></p><p>The Business Intelligence &amp; Strategy Manager is responsible for leading all in-market and to-market sales analytics, commercial excellence processes, and strategic reporting across the organization. This role will <b>drive the digitalization of reporting systems</b>, deliver continuous insights through advanced analytics and market research, and provide strategic guidance to business units. <b>As a key strategic partner</b>, the manager will influence decision-making at the leadership level and foster a data-driven culture across functions.</p><p></p><p><b>
Role Core Responsibilities &amp; Accountabilities</b></p><p></p><ul><li><b>
Lead and own</b> performance tracking, reporting, and automation of reporting systems; continuously seek <b>cutting-edge technological solutions</b> to enhance operational efficiency.</li><li>
Champion digital transformation initiatives and <b>embed global best practices</b> into local operations.</li><li>
Generate market and business insights through analytics and research to support high-quality decision-making.</li><li>
Conduct total and operating market analyses; <b>lead monthly performance meetings</b> with GM and Business Unit Directors.</li><li>
Deliver BU-specific reports and insights to enable <b>insight-to-action frameworks</b> and drive commercial impact.</li><li>
Partner with finance and business units during annual planning and monthly demand reviews; provide market assumptions and strategic input.</li><li><b>
Design and coordinate all market research activities</b>, including primary research in collaboration with marketing teams.</li><li>
Build initial forecast models and lead launch strategy discussions for pipeline products; support long-range forecasting and trend analysis.</li><li>
Support launch excellence and brand planning processes across all brands.</li><li>
Lead sales and stock analysis/reporting processes, including retail and hospital channels.</li><li>
Monitor stock levels and proactively identify stock-out risks; ensure timely reporting and mitigation.</li><li>
Conduct daily sales vs. target comparisons and variance analyses; report performance at regional and national levels.</li><li>
Prepare allocation analyses tailored to commercial needs, especially during price increase periods.</li><li><b>
Oversee pricing and financial control</b>, including:<ul><li>
Reviewing price difference requests and identifying discrepancies.</li><li>
Managing return and price difference accounts with transparency.</li><li>
Verifying tender discounts and preparing financial risk reports.</li></ul></li><li>
Act as Turkey&rsquo;s <b>&ldquo;Tender Champion&rdquo;</b>, leading global tender and ordering processes.</li><li>
Serve as <b>Project Management Officer (PMO)</b> for strategic initiatives; lead cross-functional project coordination.</li><li>
Lead brand team setup and coordination across departments.</li><li>
Define and maintain SOPs and ways of working for BI processes.</li><li>
Own omnichannel campaign analytics and <b>lead marketing mix modeling</b> to assess channel impact and optimize investments.</li></ul><p></p><p><b>
Role Mandatory Responsibilities
</b></p><ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels</li></ul><p></p><p><b>
Job Dimension</b></p><ul><li>
OPEX responsibility: Yes</li><li>
Financial Responsibility: Yes</li><li>
Volume Impact: Yes</li><li>
Revenue Impact: Yes</li></ul><p>
If yes, please explain the impact (Max 30 words): <b>Directly influences strategic planning, commercial performance, and financial risk mitigation through data-driven leadership and cross-functional collaboration.</b></p><p></p><p><b>
Role required Qualifications &amp; Capabilities</b></p><p></p><ul><li><b>
Education: </b>Graduate degree in Business Administration, Economics, or Engineering. MBA or MA will be a plus</li><li><b>
Experience: </b>Minimum 5 years in Commercial Excellence, Business Intelligence, Consultancy, or Project Management. <b>Experience in pharma or healthcare industry is a strong plus.</b></li><li><b>
Language: </b>Fluent in English (written and verbal); <b>Turkish proficiency.</b></li><li><b>
Certifications: </b>Project Management certification (e.g., PMP) is a plus.</li><li><b>
Digital &amp; Technology: </b>Advanced proficiency in MS Office, Power BI, and analytical tools. <b>Experience with CRM platforms, data visualization, and forecasting tools is highly desirable.</b></li><li><b>
Team Leadership: Experience in leading and developing high-performing teams is a strong plus.</b></li></ul><p></p><p><b>
Capabilities &amp; Behaviors:</b></p><ul><li>
Strong analytical, digital, and problem-solving skills</li><li>
Strategic thinking and systems mindset</li><li>
Agility and ability to lead in evolving environments</li><li>
Stakeholder management and cross-functional collaboration</li><li><b>
Change leadership and influence across levels</b></li><li><b>
Coaching mindset and talent enablement for the BI team</b></li><li><b>
Innovation in learning design and delivery</b></li><li><b>
Cultural sensitivity and adaptability in a global organization</b></li></ul><p></p><h2 class="jobSectionHeader"><b>
Locations</b></h2>
Istanbul, Turkey<p></p><h2 class="jobSectionHeader"><b>
Worker Type</b></h2>
Employee<p></p><h2 class="jobSectionHeader"><b>
Worker Sub-Type</b></h2>
Regular<p></p><h2 class="jobSectionHeader"><b>
Time Type</b></h2>
Full time</div>

BI & Strategy Manager

<div><div><div><div><h2 class="jobSectionHeader"><b>Join Us</b></h2>
</div><div><p>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What you&rsquo;ll do</b></h2>
</div><div><div>
Ecommerce Digital Product Lead oversees the entire lifecycle of the digital journey on the Vodafone website or &ldquo;Yan&#305;mda&rdquo; App from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, to UI development. Ecommerce Digital Product Lead is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a bridge between the business and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.<br>
<br>
<ul><li>Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels</li><li>Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.</li><li>Propose digital only solutions by knowing the relevant products, solutions, features &amp; their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.</li><li>Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.</li><li>Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively</li><li>Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys</li><li>Try new technologies and services, explores digital opportunities to boost digital sales and engagement.</li><li>Create a world class digital experience for digital customers on My Vodafone App and Web
</li><li>Work agile in squads closely with Frontend/Backend developers and UX/UI designers</li></ul></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who you are</b></h2>
</div><div><ul><li>Bachelor Degree in engineering, pure sciences or business</li><li>Advanced verbal and written communication skills in English</li><li>You have strong leadership qualities</li><li>You are able to balance the needs of partners from different disciplines and teams</li><li>Experienced in A/B testing and conversion optimization (Adobe Target)</li><li>Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)</li><li>You are good at data analysis and data driven decision making ability</li><li>Experienced in product management, digital technologies and innovations, user experience, data analytics.
</li><li>Understand and leverage digital channels and technologies (iOS, Android, HTML, AI, Cloud, ML etc.)
</li><li>Results-oriented with strong planning and organizational skills</li><li>Problem solving &amp; decision making
</li><li>Insight driven, analytic and out-of-the- box thinking skills</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Not a perfect fit?</b></h2>
</div><div><p>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
What's in it for you</b></h2>
</div><div><div>
We like to keep them flexible:<br>
<br>
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul><br>
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr<br>
<br>
https://www.vodafone.com.tr/insan-kaynaklari<br>
<br>
Instagram: https://www.instagram.com/vodafonekariyer/<br>
<br>
Youtube: https://www.youtube.com/user/VFTurkiye<br>
<br>
Data Privacy<br>
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Who we are</b></h2>
</div><div><p>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.</p><p>
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.</p><p>
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.</p><p>
Together we can.</p></div></div></div></div>

Ecommerce Digital Product Lead

Sneaks Up

<div>
 <p>
  Sneaks Up, named for our love for sneakers and a part of Unal Group, is operating as a sports retailer nation-wide. We break the mundane rules and oppose the expectations of traditional retail approach by exploring, innovating and experimenting with the power of basketball that truly rooted in our DNA.
 </p>
 <p>
  In Sneaks Up, it is our mission to lead the marketplace, authenticate and deliver unmatchable experiences that bring innovation and inspiration to every consumer in all touch points. Sharing the same passion with our consumers in proceeding towards their dreams, we feel responsible for enabling them not only in sports but also in culture, arts and life.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications:
  </strong>
 </p>
 <p>
  &bull; 4+ years of proven experience in Digital Marketing, Performance Marketing, or E-commerce (agency and/or brand-side experience preferred),
 </p>
 <p>
  &bull; Bachelor&rsquo;s or Master&rsquo;s Degree in Engineering, Statistics, Mathematics, Economics, Business Administration, or related fields,
 </p>
 <p>
  &bull; Advanced expertise in Google Ads, Meta Ads, Retargeting platforms, Yandex, TikTok Ads, Pinterest Ads, MMP Tools,
 </p>
 <p>
  &bull; Proficiency in Google Analytics (GA4), Looker Studio, and marketing measurement tools and familiar with SEO processes,
 </p>
 <p>
  &bull; In-depth knowledge of digital marketing metrics (ROAS, ROI, LTV, Attribution Models, Funnel Optimization, Segmentation),
 </p>
 <p>
  &bull; Experience in budget management and allocating multi-channel investments,
 </p>
 <p>
  &bull; Excellent communication skills and ability to collaborate with agencies, vendors, and stakeholders.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <p>
  &bull; Manage, and optimize multi-channel performance marketing campaigns (Google Ads, Meta Ads, Criteo, TikTok, Yandex, Bing etc.),
 </p>
 <p>
  &bull; Lead A/B testing and experimentation to improve conversion rates and campaign efficiency,
 </p>
 <p>
  &bull; Develop comprehensive performance reports and present actionable insights to management team,
 </p>
 <p>
  &bull; Collaborate closely with Marketing, CRM and Product teams to align digital marketing strategies to achieve business goals,
 </p>
 <p>
  &bull; Supervise and mentor junior team members, providing guidance and training,
 </p>
 <p>
  &bull; Manage relationships with digital agencies and third-party partners,
 </p>
 <p>
  &bull; Stay ahead of digital trends, ad tech innovations, and measurement methodologies to continuously improve growth efforts.
 </p>
</div>


Senior Digital Marketing Specialist

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