business analyst

data analyst

product analyst

analyst - data analysis Jobs in Mangaluru

analyst - data analysis

analytics and information management -business analyst Jobs in Mangaluru

analytics and information management -business analyst

digital marketing analyst

Livspace

<div>
 
 
 Job Summary
 
 
 
 We are seeking a
 
 Data Analyst
 
 to join the digital marketing team and act as the bridge between our marketing, analytics, and business teams. The role involves analyzing digital marketing data, identifying trends, providing actionable insights, and supporting decision-making to optimize campaign performance, lead generation, and overall ROI
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Collect, clean, and analyze data from various digital marketing channels (Google Ads, Meta Ads, SEO, CRM, email campaigns, etc.).
 </li>
 <li>
 Build dashboards and automated reports through Google Sheets, SQL, Python and Quicksight
 </li>
 <li>
 Track KPIs like lead generation, customer acquisition cost (CAC), ROI, conversion rates, and campaign performance.
 </li>
 <li>
 Work closely with the digital marketing team to measure effectiveness of campaigns.
 </li>
 <li>
 Prepare dashboards with insights, trends, and forecasts to support management decisions.
 </li>
 <li>
 Evaluate new tools, technologies, and platforms for digital marketing analytics.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 
 Experience
 
 : 1&ndash;4 years in digital marketing analytics, business analysis, or performance marketing roles.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Skills
 
 :
 </li>
 <li>
 Strong analytical skills with proficiency in Excel/Google Sheets, SQL, Python and visualization tools.
 </li>
 <li>
 Experience with marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4).
 </li>
 <li>
 Understanding of SEO/SEM, paid media, lead generation funnels, and attribution models.
 </li>
 </ul>
 
 
</div>

Data Analyst

AB InBev GCC India

<div>
 
 
 AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.
 
 
 
 
 
 
 
 Do You Dream Big?
 
 
 
 
 
 
 
 We Need You.
 
 
 
 
 
 
 
 Job Title: Senior Analyst
 
 
 
 
 Job Band: VIII
 
 
 
 
 Location: Bangalore
 
 
 
 
 
 
 
 
 
 Purpose Of Role
 
 
 
 
 
 
 As a global leader in the beer industry, we are seeking an experienced and results-oriented individual to join our team as a Digital Marketing Associate.
 
 
 In this key role, you will be responsible for delivering in the Digital Marketing streams like Digital ads and contest management, Digital Ads, Social Listening, Media Reporting, Analytics &amp; Reporting, and SEO Team within the Marketing and Consumer Insights COE function of our organization.
 
 
 
 
 
 
 Key Tasks and Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 
 Reporting and Performance Metrics
 
 : Work closely with the NAZ Counterparts/ draftLine/zone brand teams and oversee and creation of regular and ad-hoc reports that highlight key social media KPIs, campaign performance, sentiment analysis, and competitor benchmarking. These reports will contribute to understanding the effectiveness of our social media efforts. Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
 </li>
 <li>
 .
 
 g
 
 .: Monthly Reports, Weekly/ bi-weekly/ Campaign reporting/ Ad-hoc and exploratory reporting/Real-time PBI Dashboard enhancement and refresh.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Data Analysis and Insights
 
 : Understanding of Digital media to conduct in-depth analysis of social media data, extract meaningful insights, and present them to the Zone team and the senior management team. Your expertise will provide valuable guidance in making data-driven decisions by the Brand teams.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Cross-functional Collaboration:
 
 Work closely with various departments across Marketing &amp; Consumer Insights
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Strategic Vision:
 
 Strategic and analytical thinker with the ability to align Digital Marketing streams with overall business objectives.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Adaptability
 
 : Strong adaptability to changing social media trends and evolving business needs
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Technology and Tool Evaluation
 
 : Stay updated on the latest social media, social listening tools, technologies, and industry best practices. Continuously evaluate and optimize the tools and processes to enhance efficiency and accuracy.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Skills required:
 
 
 
 
 
 <ul>
 <li>
 
 Technical/Functional:
 
 </li>
 <li>
 Digital Ads: Expertise in setting up and executing Digital Ads along with reporting
 </li>
 <li>
 Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important. Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
 </li>
 <li>
 Data Analysis &amp; Reporting: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns. Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
 </li>
 <li>
 Understanding of Social media tools and platforms &ndash; Brandwatch, Cision, Trendkite, Emplify, Google Studio , Facebook Manager , Twitter Analytics, YT Analytics , Google search console , Semrush , Screaming frog , Salesforce Datorama
 </li>
 <li>
 Digital Marketing and SEO Expertise: Knowledge of digital marketing channels, tools, and best practices. Demonstrated ability to drive results through Digital Marketing and SEO strategies.
 </li>
 <li>
 Identify innovative solutions for the draftLine and zones to provide business-level and action-oriented consumer insights and recommendations
 </li>
 <li>
 Ability to identify and help determine key performance indicators for the stakeholders.
 </li>
 <li>
 Familiarity working with large data sets and creating cohesive stories. Working experience on Power BI is good to have.
 </li>
 <li>
 Strong Stakeholder management
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 
 Educational Background:
 
 Bachelor's/Master&rsquo;s degree in Marketing, Digital Marketing, Business, or a related field. Additional certifications in digital marketing would be advantageous.
 </li>
 <li>
 
 Proven experience in digital marketing role &ndash;
 
 Digital ads and contest management, social media listening, SEO, Paid Ads, Social Media reporting, and analysis
 </li>
 <li>
 
 2 to 4
 
 years of professional experience in social listening, social media analytics, digital marketing, and consumer insights.
 </li>
 <li>
 
 Stakeholder Management
 
 - Prior experience of working and communicating with onshore stakeholders/clients
 </li>
 </ul>
 
 
 
 
 
 And above all of this, an undying love for beer!
 
 
 
 
 We dream big to create future with more cheers.
 
 
</div>

Senior Analyst - GBS Commercial

Indegene

<div>
 
 We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that&rsquo;s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
 
 
 
 
 
 Looking to jump-start your career?
 
 
 
 
 
 We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene&rsquo;s high-speed growth.
 
 
 
 
 
 We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.
 
 
 
 
 
 If this excites you, then apply below.
 
 
 
 
 
 Role: Lead Digital Analyst
 
 
 
 
 
 
 Description:
 
 
 
 
 Key responsibilities
 
 
 
 &bull; Understand and Map end-to-end campaign data flows &mdash; from upstream content production and approvals to downstream tracking, analytics, and data lake integrations.
 
 
 &bull; Collaborate with internal stakeholders, agencies, and cross-functional teams to define campaign objectives, tracking logic, metadata structures, and performance KPIs aligned with business goals.
 
 
 &bull; Lead setup, onboarding, and enablement of tracking platforms such as Claravine, Accutics, and CampTag &mdash; including user training, troubleshooting, and documentation.
 
 
 &bull; Define and operationalize standardized campaign process flows to ensure consistency in execution, tracking, and reporting across brands and markets.
 
 
 &bull; Drive tool governance and adoption by aligning stakeholders on campaign tracking standards, taxonomy rules, and best practices.
 
 
 &bull; Maintain data accuracy across campaigns through taxonomy governance, metadata validation, and template standardization.
 
 
 &bull; Support campaign performance reporting by building dashboards and conducting post-campaign analysis using tools like Google Analytics, Adobe Analytics, Power BI, Tableau, and Excel.
 
 
 &bull; Deliver actionable insights and performance inputs to marketing and brand teams, contributing to campaign optimization, QBRs, and strategic reviews.
 
 
 &bull; Own and maintain documentation &mdash; campaign setup guides, flow diagrams, tracking specifications, and SOPs &mdash; while building new materials based on evolving needs.
 
 
 &bull; Conduct current vs. future state assessments to identify tracking or process gaps and contribute to roadmap development and solution design.
 
 
 &bull; Provide feasibility guidance for business initiatives, RFPs, internal pilots, and product development.
 
 
 &bull; Act as a central coordination point for stakeholder communication and agency collaboration, ensuring operational smoothness and expectation alignment.
 
 
 &bull; Contribute innovative ideas for taxonomy evolution, reporting automation, and more intelligent use of campaign metadata to enhance efficiency and insights.
 
 
 
 
 
 
 Must Have
 
 
 
 &bull; 4+ years of experience in Digital Analytics with exposure to web, media, and campaign platforms.
 
 
 &bull; Strong hands-on knowledge of UTM setup, link tracking, and campaign performance workflows.
 
 
 &bull; Proficient in tools such as Google Analytics (GA4), Adobe Analytics and other campaign tagging platforms.
 
 
 &bull; Deep understanding of biopharma marketing workflows, including content approvals (MLRC) and compliance standards.
 
 
 &bull; Strategic thinking with strong execution focus &mdash; able to simplify complex processes, convert them into trackable workflows, and drive delivery across global teams.
 
 
 &bull; Proven ability to troubleshoot tracking issues, build scalable processes, and ensure data accuracy.
 
 
 &bull; Functional understanding of BI dashboards (Power BI, Tableau) and campaign performance metrics
 
 
 &bull; Clear communicator- adept at explaining tracking logic to both business and technical stakeholders.
 
 
 &bull; Strong documentation skills -capable of preparing briefs, tracking plans, and reporting insights to marketing and business teams.
 
 
 
 
 
 
 
 
 
 Good to have
 
 
 
 
 
 <ul>
 <li>
 Experience supporting omnichannel marketing programs and aligning tracking across multiple regions and channels.
 </li>
 <li>
 Exposure to campaign management in large biopharma or life sciences organizations.
 </li>
 <li>
 Exposure to Agile ways of working, with task management using tools like Jira.
 </li>
 <li>
 Understanding of downstream data pipelines and enterprise-level reporting workflows.
 </li>
 </ul>
 
 
 
 
 
 EQUAL OPPORTUNITY
 
 
 
 Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate&rsquo;s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
 
</div>

Lead Digital Analyst

LTIMindtree

<div>
 
 
 Mandatory Skills : Semrush,Ahrefs,Google Lighthouse,GTmetrix,Screaming Frog,Adobe Analytics - Campaign,Google Analytics,GA4
 
 
 
 
 Notice period: 0-30 days joiners only will be considered
 
 
 
 
 Years of experience : 5 to 8 years
 
 
 
 
 Location: Any LTIM offices(hybrid)
 
 
 
 
 
 
 
 
 
 Job Summar
 
 
 
 
 yWe are seeking a highly motivated and experienced SEO Analyst to lead and execute enterprise level SEO strategies The ideal candidate will be a proactive selfstarter with a strong analytical mindset and the ability to collaborate across cross functional teams to drive measurable result
 
 
 
 
 
 
 
 s
 
 Key Responsibiliti
 
 
 
 
 esDevelop and implement comprehensive SEO strategies aligned with business goa
 
 
 lsConduct keyword research competitive analysis and site audits to identify opportunities for grow
 
 
 thMonitor and report on SEO performance using tools such as Conductor SEMrush Ahrefs and Google Search Conso
 
 
 leCollaborate with content product and engineering teams to ensure SEO best practices are integrated into all digital initiativ
 
 
 esStay UpToDate with the latest SEO trends algorithm updates and industry developmen
 
 
 tsProvide actionable insights and recommendations to improve organic search visibility and traff
 
 
 icManage and optimize on page and offpage SEO effor
 
 
 
 
 
 
 
 ts
 
 Qualificati
 
 
 
 
 onsProven experience in enterprise level SEO strategy and execut
 
 
 ionStrong familiarity with SEO tools including Conductor SEMrush Ahrefs and/or Google Search Cons
 
 
 oleExcellent communication and collaboration skills to work effectively with cross functional te
 
 
 amsResults driven mindset with a passion for continuous improvem
 
 
 entAbility to work independently and take ownership of assigned projects and ta
 
 
 
 
 
 
 
 sks
 
 Preferred Sk
 
 
 
 
 illsExperience with analytics platforms e.g. Google Analytics Adobe Analy
 
 
 ticsBasic understanding of HTML CSS and JavaSc
 
 
 riptKnowledge of content management systems CMS and SEO plu
 
 
 
 
 gins
</div>

Search Engine Optimization Analyst

Salesforce

<div>
 
 To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
 
 
 
 
 About Futureforce University Recruiting
 
 
 
 Our Futureforce University Recruiting program is dedicated to attracting, retaining and cultivating talent. Our interns and new graduates work on real projects that affect how our business runs, giving them the opportunity to make a tangible impact on the future of our company. With offices all over the world, our recruits have the chance to collaborate and connect with fellow employees on a global scale. We offer job shadowing, mentorship programs, talent development courses, and much more.
 
 
 
 Job Category
 
 
 
 Marketing &amp; Communications
 
 
 
 Job Details
 
 
 
 
 About Salesforce
 
 
 
 Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn&rsquo;t a buzzword &mdash; it&rsquo;s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
 
 
 Ready to level-up your career at the company leading workforce transformation in the agentic era? You&rsquo;re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
 
 
 
 Class Of 2026
 
 
 
 
 Designation:
 
 Content Marketing Analyst
 
 
 
 Location:
 
 Hyderabad/Bangalore, India
 
 
 Turn your interests in technology and explain how things work into a career! If you&rsquo;re studying creative writing, journalism, programming, or science, have a streamlined writing style, and a desire to make software easier to use, then we want to meet you. We're based in Hyderabad and we've got one of the best technical writing teams in the business. We work collaboratively with developers, quality engineers, product managers, and usability experts to make the Salesforce application easier to use. We write easy-to-understand user interface text, online help, developer guides. We create Trailhead online learning tutorials, videos and other user assistance to help customers use a variety of business applications. You're a great match if you're self-directed, passionate about technology, and are interested in producing high-quality documentation. You&rsquo;ll learn innovative technical communication tools and Agile methodologies to build a career!
 
 
 
 Responsibilities Includes But Not Limited To
 
 
 
 Create and update documentation and user assistance for Salesforce Products.
 
 
 
 Experience/Skills Required
 
 
 
 <ul>
 <li>
 Excellent writing and editing skills
 </li>
 <li>
 Ability to meet tight deadlines
 </li>
 <li>
 Ability to adhere to styles and processes
 </li>
 <li>
 Knowledge of XML or HTML
 </li>
 <li>
 Ability to learn new technologies quickly
 </li>
 <li>
 Focus on quality and details
 </li>
 <li>
 Strong team player
 </li>
 <li>
 Customer advocate
 </li>
 <li>
 Working towards a Bachelor's or Master&rsquo;s degree in a technical or communications field
 
 
 </li>
 </ul>
 
 Experience/Skills Desired
 
 
 
 <ul>
 <li>
 Experience with authoring and publishing tools
 </li>
 <li>
 Experience with video and image editing software
 
 
 </li>
 </ul>
 Salesforce is the global leader in customer relationship management (CRM) software. We pioneered the shift to cloud computing, and today we&rsquo;re delivering the next generation of social, mobile and cloud technologies that help companies revolutionize the way they sell, service, market and innovate&ndash;and become customer companies.
 
 
 We&rsquo;re included in Fortune Magazine&rsquo;s &ldquo;100 Best Workplaces for Millennials&rdquo; and &ldquo;Most Admired Companies&rdquo; lists. Our CEO, Marc Benioff, was honored as one of the 2016 Highest Rated CEOs on Glassdoor. We are the fastest growing of the top 10 enterprise software companies, the World&rsquo;s Most Innovative Company according to Forbes, and one of Fortune&rsquo;s 100 Best Companies to Work For. Our &ldquo;more human, less corporate&rdquo; culture is built around doing work that matters, winning as a team and celebrating success.
 
 
 Join the #FutureForce team as an intern or a new college grad and get on the path to your #dreamjob.
 
 
 Unleash Your Potential
 
 
 When you join Salesforce, you&rsquo;ll be limitless in all areas of your life. Our benefits and resources support you to find balance and
 
 be your best
 
 , and our AI agents accelerate your impact so you can
 
 do your best
 
 . Together, we&rsquo;ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future &mdash; but to redefine what&rsquo;s possible &mdash; for yourself, for AI, and the world.
 
 
 Accommodations
 
 
 If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
 
 
 
 
 
 
 Posting Statement
 
 
 
 
 
 
 Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that&rsquo;s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications &ndash; without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
</div>

Content Marketing Analyst

Odigma

<div>
 Senior SEO Analyst
 
 
 
 About The Opportunity
 
 
 
 A fast-paced player in the Digital Marketing &amp; MarTech sector, focused on delivering measurable organic growth across B2B and B2C portfolios. We build and execute data-driven SEO programs that increase organic traffic, improve ranking visibility, and drive revenue for enterprise and mid-market clients.
 
 
 Location: Bangalore (On-site). We are hiring a results-oriented Senior SEO Analyst to join an operations-focused SEO team and lead technical and content-driven initiatives that move the needle on organic KPIs.
 
 
 Role &amp; Responsibilities
 
 
 <ul>
 <li>
 Conduct deep technical SEO audits (site architecture, crawlability, indexing, Core Web Vitals) and own remediation plans with engineering and product teams.
 </li>
 <li>
 Lead keyword research and content optimization programs to improve topical authority and SERP performance across priority verticals.
 </li>
 <li>
 Develop and execute link-building and outreach strategies to strengthen backlink profiles and referral authority.
 </li>
 <li>
 Build repeatable reporting and dashboards (GA4, GSC, Ahrefs/SEMrush) to monitor organic traffic, rankings, CTR, and conversion outcomes.
 </li>
 <li>
 Run A/B and SEO experiments with content and technical changes, measure impact, and iterate on hypotheses to improve ROI.
 </li>
 <li>
 Mentor junior SEO analysts, coordinate cross-functional delivery, and communicate recommendations clearly to stakeholders.
 
 
 </li>
 </ul>
 
 Skills &amp; Qualifications
 
 
 
 
 Must-Have
 
 
 
 <ul>
 <li>
 3+ years of hands-on SEO experience in an agency or in-house digital marketing team focused on growth/organic channels.
 </li>
 <li>
 Proven expertise with technical SEO tools (Screaming Frog, Ahrefs, SEMrush) and analytics platforms (GA4, Google Search Console).
 </li>
 <li>
 Strong data analysis skills &mdash; comfortable with Excel/Sheets, SQL or looker/BI basics, and translating insights into action.
 </li>
 <li>
 Demonstrated success driving organic traffic, improving rankings, and contributing to revenue/lead generation goals.
 </li>
 <li>
 Solid understanding of HTML, site architecture, redirects, canonicalization, and Core Web Vitals best practices.
 </li>
 <li>
 Excellent written and verbal communication; experience presenting SEO findings to technical and non-technical audiences.
 
 
 </li>
 </ul>
 
 Preferred
 
 
 
 <ul>
 <li>
 Experience with CMS platforms (WordPress, Drupal) and basic familiarity with JavaScript-driven sites.
 </li>
 <li>
 Knowledge of content strategy, CRO, and experience running SEO experiments (A/B testing, meta/content variants).
 </li>
 <li>
 Exposure to automated reporting (Looker Studio, Data Studio) or scripting for SEO tasks (Python/SEO automation).
 
 
 </li>
 </ul>
 Benefits &amp; Culture Highlights
 
 
 <ul>
 <li>
 Collaborative, metrics-driven culture that values experimentation and ownership.
 </li>
 <li>
 Opportunity to work on diverse enterprise accounts and shape SEO strategy end-to-end.
 </li>
 <li>
 On-site role with structured career growth, mentorship, and skill development in advanced SEO practices.
 
 
 </li>
 </ul>
 This role is ideal for a hands-on Senior SEO Analyst who thrives on technical problem-solving, data-led content optimization, and delivering measurable organic growth. Apply if you want to own outcomes, mentor peers, and scale SEO impact across high-value digital products.
 
 
 Skills: search engine optimization (seo),on-page optimization,off-page seo,technical seo
</div>

Sr. SEO Analyst

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 <ul>
 <li>
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 </li>
 </ul>
 <ul>
 <li>
 Additional Job Description
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
 </li>
 <li>
 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
 <li>
 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
 <li>
 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
 </li>
 <li>
 Work with marketing and sales teams to align on KPIs and reporting standards.
 </li>
 <li>
 Support the planning and delivery of market research and consumer insight initiatives.
 
 
 </li>
 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
 <ul>
 <li>
 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
 </li>
 <li>
 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
 </li>
 <li>
 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
 </li>
 <li>
 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
 </li>
 <li>
 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
 </li>
 </ul>
 
 Change Management And Other Responsibilities
 
 
 
 <ul>
 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
 </li>
 <li>
 Participate in business development activities such as proposal development and solution design.
 
 
 </li>
 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
 </li>
 <li>
 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
 </li>
 </ul>
</div>

Marketing Operations-Associate-Bangalore

Explore 363+ Digital marketing analyst in Mangaluru this October. Find roles across top companies and apply now to boost your career.