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digital media data analyst (healthcare marketing )

digital marketing analyst

Infosys

<div>
 
 
 Job Profile: Marketing Analyst
 
 
 
 
 
 
 
 Location: Bangalore &ndash; Ecity Campus
 
 
 
 
 
 
 The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.
 
 
 
 
 
 
 Core Responsibilities:
 
 
 
 &middot; Assist in planning and executing marketing campaigns (digital, print, events, etc.).
 
 
 &middot; Conduct market research and analyze trends to identify opportunities and threats.
 
 
 &middot; Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
 
 
 &middot; Monitor campaign performance and analyze reports
 
 
 &middot; Support the development of marketing collateral and presentations.
 
 
 &middot; Participate in organizing promotional events and product launches.
 
 
 &middot; Assist with communications and audience engagement initiatives.
 
 
 &middot; Ensure brand consistency across all marketing channels and materials.
 
 
 
 
 
 
 Essential Skills and Qualifications:
 
 
 
 &middot; Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
 
 
 &middot; Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
 
 
 &middot; Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
 
 
 &middot; Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
 
 
 &middot; Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
 
 
 &middot; Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
 
 
 &middot; Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
 
 
 &middot; Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
 
 
 &middot; Adaptability: Comfortable working in a fast-paced, changing environment
 
 
 &middot; Attitude of learning, delegating and working as a team, ranks the highest!
 
 
 
 
 
 
 Educational Background
 
 :
 
 
 Master&rsquo;s degree in Marketing, Business Administration, Communications, or a related field is typically required.
 
 
 
 
 
 
 Experience
 
 :
 
 
 Prior experience in marketing, sales support, or administrative roles is often preferred.
 
 
 
 
 
 
 Skill List:
 
 
 
 &middot; Campaign Planning and execution
 
 
 &middot; Brand Management
 
 
 &middot; Digital marketing
 
 
 &middot; Content creation and strategy
 
 
 &middot; Market research and consumer insights
 
 
 &middot; Marketing analytics and reporting
 
 
 &middot; Email marketing
 
 
 &middot; Event management
 
 
 
</div>

Marketing Analyst-Infosys Springboard

IQVIA India

<div>
 
 
 Project Role:
 
 Digital Media Data Delivery - Data Analyst
 
 ,
 
 (Healthcare Marketing)
 
 
 
 Work Experience:
 
 2+ years
 
 
 
 Work location
 
 : Bangalore
 
 
 
 Mode of work:
 
 Remote
 
 
 
 Work Timings:
 
 4:30 PM &ndash; 1:30 AM (India Standard Time
 
 
 
 
 
 
 About the Job
 
 
 
 Join IQVIA&rsquo;s Digital Media Data Delivery team as a Data Analyst, Healthcare Marketing and help shape the future of digital healthcare engagement. In this role, you&rsquo;ll be instrumental in building and delivering consumer modeled audiences powered by IQVIA&rsquo;s industry-leading health data and advanced analytics&mdash;enabling precise targeting and impactful marketing campaigns across top advertising platforms.
 
 
 As part of our global team, you&rsquo;ll thrive in a fast-paced, collaborative environment where innovative thinkers work together to deliver solutions that drive customer success. You&rsquo;ll have the opportunity to apply your analytical skills and creativity to develop products and services that empower healthcare marketers to reach, engage, and measure audiences more effectively.
 
 
 If you&rsquo;re passionate about data, digital marketing, and making a difference in healthcare, IQVIA offers a dynamic workplace where your contributions help create a healthier world.
 
 
 
 
 
 
 Summary of Essential Job Functions
 
 
 <ul>
 <li>
 Collaborating with Digital Media Data Delivery, IQVIA Product, Applied AI Science and Data Science teams
 </li>
 <li>
 Maintain and proactively update project tracking tools
 </li>
 <li>
 Execute the consumer modeled audience build process from start to finish, following established workflows and checkpoints
 </li>
 <li>
 Use product tools to generate audience builds, manage file transfers, update documentation, and maintain project trackers daily
 </li>
 <li>
 Prioritize multiple builds and consistently meet deadlines in a fast-paced environment.
 </li>
 <li>
 Perform rigorous quality checks and implement quality assurance measures throughout the audience build process.
 </li>
 <li>
 Advanced Excel skills, including pivot tables and VLOOKUP
 </li>
 <li>
 Demonstrate excellent quantitative and analytical abilities to support data-driven decision-making.
 </li>
 <li>
 Demonstrates the ability to rapidly acquire new skills and knowledge, proactively identifying and resolving challenges with effective problem-solving strategies
 </li>
 <li>
 Assist in maintaining and updating internal operations documentation and standard operating procedures.
 </li>
 <li>
 Exhibit strong adaptability and independent learning ability while managing multiple priorities with accuracy - responding efficiently to urgent requests, applying critical thinking to ad-hoc needs, working with new tools and platforms, and maintaining a high level of attention to detail to support consistent project delivery.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required
 </li>
 <li>
 2+ years of relevant experience; pharmaceutical or healthcare background strongly preferred
 </li>
 </ul>
 
 
 
 
 
 Relevant Skills
 
 
 <ul>
 <li>
 Exceptionally organized, with extreme attention to detail and excellent communication skills
 </li>
 <li>
 Proven ability to learn quickly and solve problems effectively
 </li>
 <li>
 Advanced Microsoft Excel skills
 </li>
 <li>
 Proven ability to organize and prioritize tasks in a dynamic environment
 </li>
 <li>
 Excellent interpersonal skills and ability to collaborate across teams
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications
 
 
 <ul>
 <li>
 General knowledge of digital advertising is helpful, but not required
 </li>
 <li>
 Experience with Health Information Management or other healthcare billing/coding (e.g. ICD-10, CPT/HCPCS and NDC coding structures)
 </li>
 <li>
 Familiarity with healthcare/pharma terminology
 </li>
 <li>
 Strong qualitative and quantitative research capabilities
 </li>
 </ul>
 
 
</div>

Digital Media Data Analyst (Healthcare Marketing )

Vonage

<div>
 
 Join Vonage and help us innovate cloud communications for businesses worldwide!
 
 
 
 
 Why This Role Matters
 
 
 
 We&rsquo;re looking for a
 
 Digital Data Analyst
 
 to drive digital marketing performance insights and reporting. You&rsquo;ll analyze digital web data to measure, optimize, and enhance our digital assets, partnering with cross-functional teams to turn insights into strategic decisions. Your work will directly influence experience, targeting, and journey strategies, ensuring impactful marketing execution.
 
 
 
 Your Key Responsibilities
 
 
 
 <ul>
 <li>
 Performance Analysis &amp; Insights: Analyze digital conversion and behavioral data to generate insights and recommendation Marketing team read-outs.
 </li>
 <li>
 Reporting &amp; Automation: Build dashboards in Adobe CJA and Adobe Analytics; automate reporting, and unify data sources.
 </li>
 <li>
 Deep Dive Analysis: Create use-case driven reporting based on ad-hoc requests from across the Digital Marketing team.
 </li>
 <li>
 Collaboration: Work closely with BI, engineering, content, and channel teams to ensure insights drive real change.
 </li>
 <li>
 Performance Monitoring: Oversee real-time web performance and troubleshoot issues with engineering and strategy teams.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 3+ years in an analytical role, preferably in lead or order-generation websites.
 </li>
 <li>
 Experience with Adobe Analytics, Adobe Customer Journey Analytics; with extensive experience in translating raw data into easily understandable visualizations
 </li>
 <li>
 Strong problem-solving skills, attention to detail, and ability to extract insights from fragmented data.
 </li>
 <li>
 Bachelor's degree in Mathematics, Economics, Finance, or a related field.
 
 
 </li>
 </ul>
 
 What's In It For You
 
 
 
 We offer exciting work, career growth opportunities, and a collaborative hybrid work environment. In addition to competitive pay and benefits, we provide unlimited discretionary time off and tuition reimbursement.
 
 
 
 There&rsquo;s no perfect candidate.
 
 You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.
 
 
 To learn how we process your personal data during the recruitment process, please refer to our
 
 Privacy Notice
 
 .
 
 
 
 Who We Are
 
 
 
 Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
 
 
 Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
 
 
</div>

Digital Data Analyst

Publicis Media

<div>
 
 
 About the Role
 
 
 
 We are looking for a detail-oriented
 
 Junior Analyst
 
 to join our team. The ideal candidate should be good with numbers, comfortable working on Excel/Sheets, and eager to learn data-driven decision making. This is a great opportunity for someone starting their career in analytics or digital/media operations.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Collect, clean and organize data from various internal sources
 </li>
 <li>
 Support the team with daily/weekly/monthly reporting
 </li>
 <li>
 Analyse campaign or business performance to identify trends and insights
 </li>
 <li>
 Maintain dashboards and update trackers regularly
 </li>
 <li>
 Assist in preparing presentations and performance summaries
 </li>
 <li>
 Coordinate with internal teams for data requirements
 </li>
 <li>
 Ensure accuracy and quality in all reports and data outputs
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Statistics, Economics, or related fields
 </li>
 <li>
 Strong proficiency in
 
 Excel/Google Sheets
 
 </li>
 <li>
 Basic understanding of data analysis concepts
 </li>
 <li>
 Good communication and problem-solving skills
 </li>
 <li>
 Ability to work with multiple stakeholders and meet deadlines
 </li>
 <li>
 Eagerness to learn digital/media tools, analytics platforms, and reporting systems
 </li>
 </ul>
 
 
 Good to Have (Optional)
 
 
 <ul>
 <li>
 Familiarity with Google Analytics, Power BI, or similar tools
 </li>
 <li>
 Internship experience in analytics, digital marketing, or media
 </li>
 <li>
 Knowledge of basic SQL (not mandatory)
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Opportunity to learn hands-on from an experienced team
 </li>
 <li>
 Growth path towards Analyst / Senior Analyst roles
 </li>
 <li>
 Exposure to digital platforms, performance marketing, and data tools
 </li>
 </ul>
 
 
</div>

Junior Analyst

Annalect India

<div>
 
 Location: Hyderabad, Chennai, Bangalore, Coimbatore
 
 
 
 
 
 Experience: 7-8 years
 
 
 
 
 
 Overview:
 
 
 
 
 
 We are an integral part of Omnicom Group, one of the largest media and advertising agencies holding companies in the world. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world&rsquo;s creative best.
 
 
 
 
 
 Omnicom Global Solutions plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data &amp; analytics), Market Research, Business Support Services, Media Solutions, Consulting &amp; Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
 
 
 
 
 
 Responsibilities
 
 
 
 
 <ul>
 <li>
 Managing day-to-day technical relationships with top-tier ad agencies, brands, and media partners
 </li>
 <li>
 Prepping, launching, and maintaining technical aspects of all campaigns
 </li>
 <li>
 Finalize consideration sets, help Analyst/Sr. Analyst to craft RFPs and work with the team to review all proposals from publishers/vendors
 </li>
 <li>
 Lead and oversee Analyst/Sr. Analyst to ensure campaign readiness to launch, campaigns are executed with excellence and plans stay within approved budget
 </li>
 <li>
 Keep abreast of industry trends and assist in knowledge sharing across the team and agency
 </li>
 <li>
 Lead the creation of POVs where necessary of new opportunities and/or vendor updates along with the Manager
 </li>
 <li>
 Assist in reconciliation of discrepant billing issues
 </li>
 <li>
 Serve as an escalation point for Analyst/Senior Analyst to help troubleshoot operational issues
 </li>
 <li>
 Lead by example while developing, motivating, and coaching the Analyst /Senior Analyst.
 </li>
 </ul>
 
 
 
 
 Qualifications
 
 
 
 
 <ul>
 <li>
 A full-time graduate degree (Mandatory)
 </li>
 <li>
 7 to 8 years of experience in digital campaign management and team supervision
 </li>
 <li>
 Excellent verbal and written communication abilities
 </li>
 <li>
 Attention to detail coupled with exceptional critical thinking and problem-solving skills
 </li>
 <li>
 Proficiency in Microsoft Excel, Word, and PowerPoint
 </li>
 <li>
 Familiarity with Prisma and third-party ad servers (e.g., CM 360, Adform, Flashtalking, etc.)
 </li>
 <li>
 Capability to multi-task, collaborate effectively with teams, and perform under pressure
 </li>
 <li>
 Outstanding time management skills
 </li>
 <li>
 Strong leadership abilities.
 </li>
 </ul>
 
 
</div>

Ad operations - Associate Manager

Hotwire Asia Pacific

<div>
 
 
 Who we are
 
 
 
 
 Hotwire delivers cutting-edge marketing solutions exclusively for technology and telecom companies across the globe. We&rsquo;re seeking a curious and data-driven individual to join our dynamic team as a&nbsp;
 
 
 Data &amp; Analytics Analyst
 
 
 . In this role, you&rsquo;ll help uncover actionable insights that drive business value and support strategic decision-making for our growing client base.
 
 
 
 
 
 
 
 The Role
 
 
 
 
 Hotwire Global is seeking a Data &amp; Analytics Analyst to play a key role in contributing to and developing the fastest-growing area of our global business. As part of our data and analytics practice, the analyst will execute reporting and data visualization projects to support the global team deliver actionable insights and demonstrate the impact of our client work.
 
 
 
 
 
 
 
 What you will do
 
 
 <ul>
 <li>
 
 Execute digital, media and audience analysis, and measurement assignments with limited supervision
 
 </li>
 </ul>
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
 Think strategically and have the ability to tell a story with data
 
 
 <ul>
 <li>
 
 Develop measurement dashboards, reports and presentations, for use across our client portfolio
 
 </li>
 <li>
 
 Monitor and report on key performance metrics, identifying trends and providing insights that offer opportunities to improve marketing and communications strategies and campaigns
 
 </li>
 <li>
 
 Partner with a variety of stakeholders within the agency, primarily located within Europe and the US, to deliver comprehensive, accurate reports, data-driven insights, and drive strategic business implications that push our clients to think differently and deliver strong results
 
 </li>
 </ul>
 
 
 
 
 
 Your Experience and Qualifications
 
 
 <ul>
 <li>
 
 5+ years&rsquo; experience in digital and media measurement and analytics. Agency experience preferred
 
 </li>
 <li>
 
 An expert at working with and creating dashboards that integrate multiple data sources to tell stories and effectively demonstrate the impact of programs back to clients
 
 </li>
 <li>
 
 Highly familiar with performance marketing metrics and conversion data across Paid, Earned, Social and owned media
 
 </li>
 <li>
 
 Expertise in using business intelligence tools including Looker Studio, Tableau, Cision, Google Analytics and others
 
 </li>
 <li>
 
 Experience working with cross-functional global teams
 
 </li>
 <li>
 
 Time management skills and the ability to juggle multiple deliverables and timelines at once
 
 </li>
 <li>
 
 Must be able to quickly learn new tools and databases
 
 </li>
 <li>
 
 Skilled data storyteller, able to make the complex simple to understand and provide actionable insights
 
 </li>
 <li>
 
 Track record of working across multiple projects and successfully promoting the impact and value of measurement and analytics
 
 </li>
 </ul>
 
 
 
</div>

Analyst, Data & Analytics

Tyfone, Inc.

<div>
 
 
 About the company:
 
 
 
 Tyfone, a global leader in the SaaS Digital Banking, Youth Banking, and Digital Payments sectors, is redefining how the world engages with digital finance and payments. Our digital solutions empower individuals, families, and businesses to simplify and make it easier to manage their financial lives, achieve their financial goals, and improve their financial health. Our solutions power digital services for banks and credit unions across the U.S.
 
 
 
 
 
 Tyfone is a leader in the digital banking sector, offering a range of solutions including nFinia Retail Digital Banking, nFinia Business Digital Banking, and Harmoney Management Console. We also provide payment solutions such as FedNow Instant Payment Xchange&trade; (IPX), Skip-A-Pay, and Quick Pay. Over 100 customers trust Tyfone's solutions, which are supported by over 200 integrations and over 140 patents. Tyfone has been recognized as a Best Place to Work in Fintech by American Banker and has received multiple awards for its solutions. The company operates with a lean-team model for external engagements to manage costs, increase selling time, and accelerate pipeline velocity. Tyfone values collaborative execution as the path to market leadership.
 
 
 
 
 
 We are an equal-opportunity employer, and we encourage candidates from diverse backgrounds to apply.
 
 
 
 
 
 
 Overview:
 
 
 
 A Tyfone Product Analyst will be working on cutting edge digital banking and Fintech products. (S)He will work on a fintech product that is currently used by more than a million users and moves more than a billion dollars every month. The Product Analyst will work across the entire product lifecycle starting from market research and product definition to user experience, documentation, and delivery definition. (S)He will work with outstanding engineering and design teams to develop world-class products.
 
 
 
 
 
 
 Key Responsibilities (Including but not limited to) -
 
 
 
 The responsibilities of a Tyfone Product Analyst include, (but not limited to) the following:
 
 <ul>
 <li>
 Carry out market research to establish competitive landscape and market definition and engage with customers, vendors, analysts, and other players in the fintech ecosystem for the same.
 </li>
 <li>
 Research potential product features, in terms of &mdash; usage, best practices, relevant regulations, and fraud potential.
 </li>
 <li>
 Support decision-making with data: Build dashboards, create reports, and provide actionable recommendations to help product managers make informed decisions.
 </li>
 <li>
 Analyze product performance and user behavior: Gather and interpret data from various sources to uncover insights about how users interact with our products and identify areas for Improvement.
 </li>
 <li>
 Assist in product experimentation: Design, execute, and analyze A/B tests and other experiments to validate hypotheses and guide product improvements.
 </li>
 <li>
 Participate in product planning, backlog grooming, and roadmap definition.
 </li>
 <li>
 Help manage the product lifecycle from market/customer requirements to tactical activities leading to delivery.
 </li>
 <li>
 Drive product development across development teams (primarily Customer Support / Sales Development/Engineering and Quality Assurance) through requirements clarifications and finalization, scope definition and coordination between teams.
 </li>
 <li>
 Devise go-to market assets: Define, plan and automate creation of market-facing product collaterals that will be consumed by end users as well as financial institutions.
 </li>
 <li>
 Coordinate and build strong working relations with various internal stakeholders, including &ndash; Executive Management team, Engineering, Sales, Marketing, Quality Assurance to drive outcomes.
 </li>
 <li>
 Optimize workflows and tools: Help refine internal processes and tools, ensuring product managers have the best resources to perform efficiently and effectively.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 
 
 
 Essential Skills
 
 
 
 <ul>
 <li>
 Ability to use AI-driven tools, workflows, and frameworks to build rapid prototypes, test concepts, communicate requirements, create documentation, and optimize processes is an essential skill. A body of work in this regard would definitely be a plus. An understanding of the banking ecosystem in the US.
 </li>
 </ul>
 
 
 
 
 
 
 Education Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in computer science, engineering or related fields; Business master&rsquo;s degree preferred.
 </li>
 </ul>
 
 
 
 
 
 
 Soft skills
 
 
 
 <ul>
 <li>
 Insatiable curiosity.
 </li>
 <li>
 High agency to get things done.
 </li>
 <li>
 Energy to solve problems exploring multiple angles.
 </li>
 <li>
 Disdain for the status quo.
 </li>
 <li>
 Communication skills to listen more than speak. And speak with purpose and clarity.
 </li>
 </ul>
</div>

Product Analyst

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