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digital marketing specialist (seo&analytics)

digital marketing uzmani Jobs in Istanbul

digital marketing uzmani

digital marketing lead

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

BUNQ

<div>At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As a Website &amp; SEO Lead, you&rsquo;ll be instrumental in making bunq and tricount the first and most trusted choices for potential users searching online. Collaborate with our dynamic team to build a world-class web experience that drives massive organic growth and turns searchers into happy users.
Take Ownership
As Website &amp; SEO Lead, you&rsquo;ll turn search into growth, driving visibility, trust, and conversion at scale.<ul><li>
Own and scale SEO strategies that drive discovery across markets, languages, and user needs.</li><li>
Make our websites lightning-fast, crystal-clear, and built to convert, from first click to final action.</li><li>
Lead a high-performing team and work across product, design, and marketing to deliver real growth.</li><li>
You know how to build SEO strategies that drive meaningful traffic across markets, languages, and user segments.</li></ul><ul><li>
You&rsquo;ve run large-scale websites and know how to make them fast, intuitive, mobile-friendly, and accessible, ideally with hands-on experience in Framer.</li><li>
You turn data into action, using analytics tools to optimize performance and conversion at every step.</li><li>
You lead with clarity, give great feedback, and align teams across product, design, and marketing.</li><li>
You&rsquo;re fluent in English and can communicate complex ideas effectively across global teams.</li></ul> 
Curious to see how we make life easy? - try the bunq app, it only takes 5 minutes to sign up. 
Your space to perform
We give you the space and the tools you need to succeed
 Great, international colleagues who share your mindset
&zwj; Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
 We support growth with bunq Academy and &euro;1500 annual learning budget
 A massive discount with Urban Sports Club for your wellbeing (in the Netherlands)<ul><li>&#65039; A Multisport gym card for your health and wellbeing (in Turkey and Bulgaria)</li></ul>
 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices )
 A MacBook so you can Get Shit Done with us
 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
 An optional pension plan with monthly contribution from bunq (in Netherlands)<ul><li>&#65039; Private health insurance, just in case (in Turkey and Bulgaria)</li></ul>
 Monthly contribution to your phone and internet bills
 Friday drinks and other celebrations - bunq style</div>

Website & SEO Lead

bunq

<div>
 At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As a Website &amp; SEO Lead, you&rsquo;ll be instrumental in making bunq and tricount the first and most trusted choices for potential users searching online. Collaborate with our dynamic team to build a world-class web experience that drives massive organic growth and turns searchers into happy users.
 
 
 
 Take Ownership
 
 
 
 As Website &amp; SEO Lead, you&rsquo;ll turn search into growth, driving visibility, trust, and conversion at scale.
 
 
 <ul>
 <li>
 Own and scale SEO strategies that drive discovery across markets, languages, and user needs.
 </li>
 <li>
 Make our websites lightning-fast, crystal-clear, and built to convert, from first click to final action.
 </li>
 <li>
 Lead a high-performing team and work across product, design, and marketing to deliver real growth.
 </li>
 <li>
 You know how to build SEO strategies that drive meaningful traffic across markets, languages, and user segments.
 </li>
 <li>
 You&rsquo;ve run large-scale websites and know how to make them fast, intuitive, mobile-friendly, and accessible, ideally with hands-on experience in Framer.
 </li>
 <li>
 You turn data into action, using analytics tools to optimize performance and conversion at every step.
 </li>
 <li>
 You lead with clarity, give great feedback, and align teams across product, design, and marketing.
 </li>
 <li>
 You&rsquo;re fluent in English and can communicate complex ideas effectively across global teams.
 
 
 </li>
 </ul>
 Curious to see how we make life easy? - try the bunq app, it only takes 5 minutes to sign up.
 
 
 
 Your space to perform
 
 
 
 We give you the space and the tools you need to succeed 💪🏼
 
 
 🤟 Great, international colleagues who share your mindset
 
 
 👩&zwj;💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.
 
 
 🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
 
 
 📚 We support growth with bunq Academy and &euro;1500 annual learning budget
 
 
 🚴 A massive discount with Urban Sports Club for your wellbeing (in the Netherlands)
 
 
 🚴&zwj;&female;️ A Multisport gym card for your health and wellbeing (in Turkey and Bulgaria)
 
 
 🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)
 
 
 💻 A MacBook so you can Get Shit Done with us
 
 
 🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
 
 
 💰 An optional pension plan with monthly contribution from bunq (in Netherlands)
 
 
 ⚕️ Private health insurance, just in case (in Turkey and Bulgaria)
 
 
 💸 Monthly contribution to your phone and internet bills
 
 
 🍻 Friday drinks and other celebrations - bunq style
 
 
</div>

letgo

<div>
 
 We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well 🙂.
 
 
 
 
 
 Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey 🚀.
 
 
 
 
 
 Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.
 
 
 
 
 
 Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driv
 
 en Chief Marketing Officer (C
 
 MO) to join our executive team and lead our next stage of growth.
 
 
 
 
 
 
 
 
 
 Role Overview:
 
 
 
 As CMO, you will be responsible for shaping and executing Letgo&rsquo;s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.
 
 
 
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
 <li>
 Own and lead the entire Marketing, Commercial, and Growth functions.
 </li>
 <li>
 Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.
 </li>
 <li>
 Lead digital marketing, content, PR, demand generation, and communications efforts.
 </li>
 <li>
 Oversee performance marketing, brand marketing, CRM, partnerships, and content.
 </li>
 <li>
 Identify new monetization opportunities and optimize existing revenue streams.
 </li>
 <li>
 Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.
 </li>
 <li>
 Oversee the full marketing funnel from awareness to lead generation to nurturing.
 </li>
 <li>
 Build and manage high-performing, cross-functional teams.
 </li>
 <li>
 Analyze market trends and user insights to stay ahead of the competition.
 </li>
 <li>
 Manage the marketing budget and ensure strong ROI across all initiatives.
 </li>
 <li>
 Establish KPIs and regularly report on marketing performance and metrics to the executive team.
 </li>
 <li>
 Represent the marketing function at the executive and board level.
 </li>
 </ul>
 
 
 
 
 
 You&rsquo;ll Be Great For This Role If:
 
 
 <ul>
 <li>
 Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.
 </li>
 <li>
 Strong track record of driving measurable business results through marketing and growth strategies.
 </li>
 <li>
 Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.
 </li>
 <li>
 Track record of driving rapid growth and brand elevation globally.
 </li>
 <li>
 Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.
 </li>
 <li>
 Experience managing large teams and budgets across diverse functions.
 </li>
 <li>
 Analytical mindset with a passion for experimentation and continuous improvement.
 </li>
 <li>
 Ability to work in a fast-paced, high-growth, entrepreneurial environment.
 </li>
 <li>
 Comfortable with both strategic leadership and hands-on execution when needed.
 </li>
 <li>
 Excellent communication and leadership skills; fluent in English.
 </li>
 </ul>
 
 
 
 
 
 What We Have For You;
 
 
 <ul>
 <li>
 Comprehensive benefits such as life and health insurance, bonus scheme,etc.
 </li>
 <li>
 Flexible working and hybrid opportunity
 </li>
 <li>
 Opportunity to learn and develop within the company
 </li>
 <li>
 Career guidance &amp; path
 </li>
 <li>
 A dynamic work environment
 </li>
 </ul>
</div>

Chief Marketing Officer

Token Finansal Teknolojiler

<div>
 
 
 Step into the future of fintech with us!
 
 
 
 
 
 
 We&rsquo;re not just a company; we&rsquo;re a dynamic team of innovators pushing the boundaries of what&rsquo;s possible. We're on the lookout for passionate, forward-thinking Operations Specialist/Senior Specialist to join us on this exciting journey! Operations Specialist/Senior Specialist works cross-functionally to help businesses start using Token products as and quickly as possible.
 
 
 
 
 
 
 
 
 
 🔍Who We Are
 
 
 
 
 
 
 At Token Financial Technologies, we lead Turkey&rsquo;s fintech revolution, empowering over 800,000 users and handling nearly 4 million transactions daily. Our flagship solutions, &Ouml;dero and TokenFlex, redefine payment systems and corporate benefits with cutting-edge technology. As part of Ko&ccedil; Holding and partnering with Beko, we&rsquo;re a team of innovators dedicated to driving progress and making a real impact in the financial world. We are looking for Operations Specialist/ Senior Operations Specialist from a banking or e-commerce background to join our Operations and Customer Support Team.
 
 
 
 
 
 
 ✨ What You&rsquo;ll Be Rocking
 
 
 
 
 
 <ul>
 <li>
 Reporting to the Marketing and Corporate Relations Director of Token, develop and implement digital marketing strategies for Token&rsquo;s products and brands, ensuring alignment with each one&rsquo;s unique objectives.
 </li>
 <li>
 Preparing yearly digital marketing plan with the brand marketing leader.
 </li>
 <li>
 Working closely with the digital media agency to ensure that they implement the marketing plan in the best possible way, adhering to targets and schedules and monitoring performance.
 </li>
 <li>
 Content management, SEO marketing, and analytics monitoring of websites, together with relevant agencies.
 </li>
 </ul>
 
 
 
 
 
 
 
 🎯
 
 The Perfect Fit
 
 
 
 
 
 <ul>
 <li>
 Minimum 5 years of experience in digital marketing,
 </li>
 <li>
 A Bachelor&rsquo;s degree in Engineering, Economics, or Management is preferred,
 </li>
 <li>
 Proven experience in managing digital marketing campaigns. Fintech and/or digital agency experience is a plus,
 </li>
 <li>
 Proficiency in digital marketing tools and analytics platforms and a deep understanding of digital media. Strong knowledge of SEM/SEO, Google Analytics, social media marketing, email marketing, and other digital marketing channels and expertise in Conversion Rate Optimization (CRO),
 </li>
 <li>
 Creative problem-solving abilities,
 </li>
 <li>
 A Strong analytical mindset and experience with performance metrics and ROI analysis,
 </li>
 <li>
 Advanced level of English,
 </li>
 <li>
 Ability to collaborate effectively with internal teams,
 </li>
 <li>
 Strong follow-up skills.
 </li>
 <li>
 Continuously develop conversion rate optimization (CRO) strategies for websites and landing pages of each brand to maximize conversion rates and enhance user experiences.
 </li>
 <li>
 Plan,lead, and control PPC campaigns for various brands on platforms like Google Ads and social media(Meta, Linkedin), driving targeted traffic, conversions, and leads.
 </li>
 <li>
 Monitor and analyze key performance indicators (KPIs) for each brand's digital marketing efforts. Provide regular reports and insights to the management team.
 </li>
 <li>
 Efficiently allocate and manage digital marketing budgets for each brand, optimizing spend to achieve the best results.
 </li>
 <li>
 Stay updated on industry trends and competitor strategies for multiple markets and brands to identify opportunities and threats.
 </li>
 <li>
 Preparing monthly digital campaign reports for Token&rsquo;s products and brands.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 ❤️ Why You&rsquo;ll Love Working Here
 
 
 
 
 
 
 
 
 
 12+4 Salary Package: Enjoy an additional 4 months' salary
 
 
 Learning Platforms: Gain access to top educational platforms including Ko&ccedil; Academy, Cambly, Coursera etc.
 
 
 Ko&ccedil; Office Free: Work flexibly from any Ko&ccedil; office
 
 
 Ko&ccedil; Community Sports Club: Participate in sports, social, and cultural events, and recharge in green spaces with our exclusive Ko&ccedil; Community Sports Club
 
 
 Ko&ccedil; Family Program : Access special advantages from Ko&ccedil; Group companies, and include two family members in this exclusive program.
 
 
 Flextra Benefits: Customize your benefits with Flextra, including life insurance, shopping vouchers, check-ups, and individual retirement plans etc.
 
 
 Special Leave Days: Enjoy flexible leave days for your birthday, your child's milestones
 
 
 Social Support: Receive support for significant life events such as weddings, family expansions
 
 
 
 
 
 
 🌐 Connect with us
 
 
 
 
 
 
 Web site: https://www.tokeninc.com/
 
 
 Linkedin:https://www.linkedin.com/company/tokeninc/
 
 
 Instagram: https://www.instagram.com/tokenfintech/
 
 
 YouTube:https://www.youtube.com/channel/UCaOpoQtYzio-s3KgGHuSPLA
 
 
 
 
 
 
 📜KVKK metni i&ccedil;in a&scedil;a&gbreve;&inodot;daki linke t&inodot;klay&inodot;n&inodot;z;
 
 
 
 
 Token_Finansal_Calisan_Aydinlatma_Acik_Riza_Metni_211124.pdf
 
 
</div>

Senior Digital Marketing Specialist

Sanction Scanner

<div>
 
 🚀 Join Sanction Scanner as a Digital Marketing Manager (B2B)!
 
 
 
 Are you a detail-oriented marketer with a passion for content creation and digital strategy? Sanction Scanner -3x Deloitte Fast 50 Winner- is a leader in RegTech, and we're looking for a Senior Marketing Specialist to help drive brand awareness, generate leads, and support our mission to prevent financial crime. If you're experienced in B2B marketing, skilled in content creation, and ready to make a meaningful impact, this role could be perfect for you!
 
 
 
 🌟 Why You'll Love Working with Us
 
 
 
 <ul>
 <li>
 Purposeful Work: Contribute to a global mission in financial security and compliance
 </li>
 <li>
 Growth-Focused Environment: Work in a supportive culture that values professional development
 </li>
 <li>
 Collaborative Team: Join a team that values your creativity and strategic insights
 </li>
 <li>
 Dynamic Role: Enjoy a diverse range of responsibilities, from content creation to campaign management
 
 
 </li>
 </ul>
 
 📋 What You'll Be Doing
 
 
 
 <ul>
 <li>
 Marketing Strategy &amp; Planning: Assist in developing and implementing marketing plans that align with business goals
 </li>
 <li>
 Content Creation: Create and manage content across social media, website, and email marketing channels to engage and inform our audience
 </li>
 <li>
 Market Research &amp; Analysis: Conduct research and competitor analysis to identify trends, opportunities, and areas for differentiation
 </li>
 <li>
 Event &amp; Campaign Coordination: Organize and coordinate marketing events and campaigns to boost brand visibility and drive lead generation
 </li>
 <li>
 Analytics &amp; Reporting: Monitor and analyze marketing metrics, compiling reports to measure performance and guide strategy adjustments
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 🎓 What We're Looking For
 </li>
 <ul>
 <li>
 Experience: Proven experience in content creation, copywriting, and digital marketing, ideally in B2B
 </li>
 <li>
 Skills:
 </li>
 <ul>
 <li>
 Strong written and verbal communication skills in English
 </li>
 <li>
 Knowledge of marketing principles and strategies, with experience across digital platforms
 </li>
 <li>
 Proficiency in social media management and digital marketing tools
 </li>
 </ul>
 <li>
 Mindset: Independent, organized, and detail-oriented with the ability to work effectively both solo and within a team
 
 
 </li>
 </ul>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A Competitive Compensation Package - NET Salary payment with additional fringe benefits
 </li>
 <li>
 A meal compensation that is actually enough for a decent &amp; nutritious lunch
 </li>
 <li>
 Inclusive Health Benefits - We are here for you with comprehensive support whenever you need it
 </li>
 <li>
 Strong Appreciation and Reward Culture - Your impact on Sanction Scanner's grow will be appreciated
 </li>
 <li>
 Digital Membership Support - A balance you can use for your digital memberships
 </li>
 <li>
 Learning never ends! Training budget to help you grow in your role, gain new skills, and learn new things!
 </li>
 <li>
 No Dress Code. Dress as you like
 </li>
 <li>
 Dream Team. Be a part of great team and grow together
 </li>
 <li>
 Software support. Subscription to any software you might need to perform at your best
 </li>
 <li>
 Experience an international work environment that fosters positive energy through a caring team
 </li>
 <li>
 Be a part of shaping the future of Sanction Scanner by joining our innovative creators
 
 
 </li>
 </ul>
 We provide equal opportunity to all, we do not discriminate based on gender, sexual orientation, disabilities, religion, or social origin.
</div>

Digital Marketing Manager

Tat Gıda

<div>
 
 Since 1967, Tat G&inodot;da has been bringing the deep-rooted flavors of Turkish cuisine to dining tables, and continues to grow not only through its production processes but also through its human resources. For 57 years, we have maintained our leadership in the sector and provide high-quality and delicious products to more people every day. We are excited to meet the future Tat members who adopt our innovative company culture, share our values, and are ready to contribute with their continuously developed and innovative perspectives in line with our mission: &ldquo;We exist to lead the transformation that will make good and healthy food accessible to everyone.&rdquo;
 
 
 
 
 
 We are looking for a team member for the
 
 Assistant Brand Manager
 
 position within Tat G&inodot;da.
 
 
 
 
 
 
 What are we looking for in our team member?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Advertising, or Communication (MA/MSc/MBA is a plus).
 </li>
 <li>
 Minimum 3 years of marketing experience, preferably in FMCG.
 </li>
 <li>
 Strong knowledge and experience in digital marketing, social media, influencer marketing, and performance marketing.
 </li>
 <li>
 Experience in market research and analysis of Nielsen/Ipsos reports.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Strong analytical, organizational, and communication skills; proactive, dynamic, and collaborative mindset.
 </li>
 </ul>
 
 
 
 
 
 What to expect in this role?
 
 
 
 
 
 <ul>
 <li>
 Develop and execute marketing strategies and annual plans aligned with company objectives.
 </li>
 <li>
 Conduct market research, analyze Nielsen &amp; Ipsos reports, and track category performance and market trends.
 </li>
 <li>
 Contribute to new product development and brand renovation projects.
 </li>
 <li>
 Collaborate with agencies to implement 360&deg; marketing plans (ATL, BTL, and digital).
 </li>
 <li>
 Manage social media, digital media, and influencer marketing activities to enhance brand visibility and performance.
 </li>
 <li>
 Plan and execute advertising, promotional, and activation activities to support brand growth.
 </li>
 </ul>
 
 
 
 
 If you would like to join the Tat G&inodot;da family and be a part of this unique journey, we look forward to receiving your application!
 
</div>

Assistant Brand Manager

Explore 819+ Digital marketing lead in Istanbul this November. Find roles across top companies and apply now to boost your career.

819 digital marketing lead jobs IN Istanbul

Digital Marketing Lead

Website & SEO Lead

Website & SEO Lead

Chief Marketing Officer

Senior Digital Marketing Specialist

Digital Marketing Manager

Assistant Brand Manager