social media & influencer lead Jobs in Istanbul

social media & influencer lead

digital marketing & growth director Jobs in Istanbul

digital marketing & growth director

digital marketing and growth senior manager Jobs in Istanbul

digital marketing and growth senior manager

digital marketing assistant manager Jobs in Istanbul

digital marketing assistant manager

digital media planning team leader Jobs in Istanbul

digital media planning team leader

digital marketing lead

Şölen

<div>
 <p>
  <strong>
   About &Scedil;&ouml;len
  </strong>
 </p>
 <p>
  &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are now seeking a
  <strong>
   Digital Marketing Lead
  </strong>
  to elevate our digital presence and drive brand growth through impactful digital strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
  </li>
  <li>
   Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
  </li>
  <li>
   Develop and execute data and application strategy for Solen
  </li>
  <li>
   Oversee social media content strategies and digital campaigns for brand awareness and engagement
  </li>
  <li>
   Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
  </li>
  <li>
   Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
  </li>
  <li>
   Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
  </li>
  <li>
   Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
  </li>
  <li>
   Drive innovation and digital transformation across the marketing function
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
  </li>
  <li>
   Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
  </li>
  <li>
   Proven track record of developing and executing digital strategies that drive brand and business results
  </li>
  <li>
   Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
  </li>
  <li>
   Experience in working with creative and media agencies
  </li>
  <li>
   Data-driven mindset with excellent analytical and reporting skills
  </li>
  <li>
   Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
  </li>
  <li>
   Excellent communication, project management, and stakeholder engagement skills
  </li>
  <li>
   Fluent in English (written and spoken)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join &Scedil;&ouml;len?
  </strong>
 </p>
 <ul>
  <li>
   Join a fast-growing global FMCG brand rooted in innovation and creativity
  </li>
  <li>
   Lead strategic digital initiatives with real business impact
  </li>
  <li>
   Work in a dynamic, collaborative, and flexible environment
  </li>
  <li>
   Be part of a marketing team that embraces technology and transformation
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Marketing Lead

Kolektif House

<div>
 <p>
  <strong>
   About Kolektif House
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Freelance Role
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for a
  <strong>
   Freelance Social Media Lead
  </strong>
  to elevate and manage the entire digital presence of Kolektif House across all platforms on a project-based or monthly retainer model.
 </p>
 <p>
  This role will own the end-to-end social media strategy, content planning, real-time content, influencer marketing, partnerships, and KoProduction initiatives, while working in close collaboration with our internal teams, agencies, and creatives.
 </p>
 <p>
  This position is ideal for a senior-level freelancer who wants to work with a strong brand, rich community, and high-visibility projects.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Manage and optimize all social media channels and accounts with a holistic, data-driven approach
  </li>
  <li>
   Create and execute the monthly social media content calendar aligned with the Brand &amp; Marketing calendar
  </li>
  <li>
   Lead agency &amp; creative team briefings and ensure brand consistency
  </li>
  <li>
   Plan and oversee real-time content creation based on trends and brand moments
  </li>
  <li>
   Coordinate on-site content production at events and locations
  </li>
  <li>
   Develop communication strategies for KoTV, KoMag
  </li>
  <li>
   Own KoProduction initiatives including: KoProduction strategy &amp; positioning, Creator &amp; publisher network development, Original content production
  </li>
  <li>
   Manage brand partnerships and sponsored collaborations in coordination with the Community team
  </li>
  <li>
   Lead influencer marketing projects
  </li>
  <li>
   Manage and grow the VIP Community ecosystem
  </li>
  <li>
   Track performance, analyze insights, and optimize engagement continuously
  </li>
  <li>
   Ensure consistent brand storytelling, tone of voice, and visual alignment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications &amp; Competencies
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3+ years of experience in Social Media, Digital Marketing, or Content Strategy
  </li>
  <li>
   Proven experience in managing multi-channel social media accounts
  </li>
  <li>
   Strong knowledge of content strategy, trend management, and platform algorithms
  </li>
  <li>
   Hands-on experience with:
  </li>
  <li>
   Influencer marketing
  </li>
  <li>
   Brand partnerships &amp; sponsorships
  </li>
  <li>
   Event-based content production
  </li>
  <li>
   Creator / publisher network management
  </li>
  <li>
   Strong project management and agency coordination skills
  </li>
  <li>
   Advanced knowledge of social media analytics and reporting
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Freelance Collaboration Model
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Project-based or monthly retainer collaboration
  </li>
  <li>
   Flexible working structure
  </li>
  <li>
   Hybrid collaboration with on-site presence during key events and shoots
  </li>
  <li>
   Long-term collaboration potential based on performance
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Work With Us
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Work with one of the leading coworking &amp; community brands in the region
  </li>
  <li>
   High-impact projects across media, events, and community
  </li>
  <li>
   Creative freedom with strong brand support
  </li>
  <li>
   Dynamic, fast-moving, and collaborative culture
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Apply Now
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Let&rsquo;s co-grow! 🚀
  </strong>
 </p>
 <p>
 </p>
</div>


Freelance Social Media Lead

Colgate-Palmolive

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

L'Oréal

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more…
<br><br>
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
<br><br>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Luxe Division!
<br><br>
WHAT YOU'LL DO
<br><ul>
<li>Define overall strategy for brand’s official Instagram account, create the content calendar, and ensure its sustainability</li>
<li>Build and manage the community by identifying value-aligned brand ambassadors and fostering long-term, transparent relationships, and developing exclusive loyalty and engagement programs</li>
<li>Ensure rapid and relevant integration of weekly social media trends into the brand's content and strategies, ensuring alignment with product and brand DNA</li>
<li>Guide brands and functions in executing high value work by considering global guidelines</li>
<li>Drive innovation and thought leadership to differentiate brand communication in competitive era</li>
<li>Generate valuable audience and community insights via collaborations with Multi-Div, CMI or external partners</li>
<li>Own the relationship with key agencies, monitoring tools and platform providers</li>
<li>Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level</li>
<li>Enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments</li>
<li>Manage the Advocacy & Influence budget, prioritizing investment through consumer insight and business needs. Oversee all paid advocacy reporting and budget control with accuracy and accountability</li>
<li>Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams</li>
</ul>
DO YOU HAVE WHAT IT TAKES
<br><ul>
<li>Minimum 5 years of experience for Lead role in digital communications, influencer management, content production and content marketing</li>
<li>Excellent communication skills in English</li>
<li>Good communication and negotiation skills</li>
<li>Strong analytical problem-solving skills</li>
<li>Ambitious, confident and able to take initiative</li>
<li>The Turkish advocacy and influence landscape, including competitor activity</li>
<li>Consumer trends, audience segmentation and evolving cultural behaviors</li>
<li>Media performance metrics, boosting levers and optimization principles</li>
</ul>
WHAT COULD L’ORÉAL OFFER YOU
<br><ul>
<li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li>
<li>Work with some of the biggest brands and experts in the business, and the most passionate people</li>
<li>A diverse environment</li>
<li>Opportunity to be at the center of digital transformation</li>
<li>World class training and development</li>
</ul>
#WEARELOREAL
<br><br>
Take a closer look at our world [1] here!
<br><br>
References
<br><br>
Visible links
<br>1. https://careers.loreal.com/global/en/10reasonstochooseus

Advocacy & Influence Lead, Luxe Division

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

Social Media & Influencer Lead

<div><div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more&hellip;</div><div></div><div><br>
For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st <b>beauty-tech</b> company all around the world! <b>Beauty</b> is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to <b>create the beauty that moves the world!</b></div><div></div><div><br>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our <b>Luxe Division!</b></div><div></div><div><b><br>
WHAT YOU'LL DO</b></div><ul><li>
Define overall strategy for brand&rsquo;s official Instagram account, create the content calendar, and ensure its sustainability</li><li>
Build and manage the community by identifying value-aligned brand ambassadors and fostering long-term, transparent relationships, and developing exclusive loyalty and engagement programs</li><li>
Ensure rapid and relevant integration of weekly social media trends into the brand's content and strategies, ensuring alignment with product and brand DNA</li><li>
Guide brands and functions in executing high value work by considering global guidelines</li><li>
Drive innovation and thought leadership to differentiate brand communication in competitive era</li><li>
Generate valuable audience and community insights via collaborations with Multi-Div, CMI or external partners</li><li>
Own the relationship with key agencies, monitoring tools and platform providers</li><li>
Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level</li><li>
Enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments</li><li>
Manage the Advocacy &amp; Influence budget, prioritizing investment through consumer insight and business needs. Oversee all paid advocacy reporting and budget control with accuracy and accountability</li><li>
Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams</li></ul><p></p><p><b><br>
DO YOU HAVE WHAT IT TAKES</b></p><ul><li>
Minimum 5 years of experience for Lead role in digital communications, influencer management, content production and content marketing</li><li>
Excellent communication skills in English</li><li>
Good communication and negotiation skills</li><li>
Strong analytical problem-solving skills</li><li>
Ambitious, confident and able to take initiative</li><li>
The Turkish advocacy and influence landscape, including competitor activity</li><li>
Consumer trends, audience segmentation and evolving cultural behaviors</li><li>
Media performance metrics, boosting levers and optimization principles</li></ul><p></p><p><b><br>
WHAT COULD L&rsquo;OR&Eacute;AL OFFER YOU</b></p><ul><li>
The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>
Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>
A diverse environment</li><li>
Opportunity to be at the center of digital transformation</li><li>
World class training and development</li></ul><p></p><p><b><br>
#WEARELOREAL</b></p><p><b>
Take a closer look at our world </b><b>here</b><b>!</b></p></div><p></p>

Advocacy & Influence Lead, Kiehl's

<div></div><div><div><div>Requisition ID <b>170833</b> - Posted <b>12/09/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div></div><div>We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</div>
<div>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</div>
<div>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</div><div></div><div><b><br>
Principal Duties and Responsibilities</b></div><br>
<div></div>
<ul>
<li><div>Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</div>
</li>
<li><div>Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</div>
</li>
<li><div>Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</div>
</li>
<li><div>Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</div>
</li>
<li><div>Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</div>
</li>
<li><div>Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</div>
</li>
<li><div>Develop and manage scalable link-building strategies to enhance domain authority.</div>
</li>
<li><div>Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</div>
</li>
<li><div>Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</div>
</li>
<li><div>Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</div>
</li>
<li><div>Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</div></li></ul><br>
<div>
</div><div><b>Education, Experience, &amp; Skill Requirements</b></div><br>
<div></div>
<ul>
<li><div>Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</div>
</li>
<li><div>Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</div>
</li>
<li><div>Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</div>
</li>
<li><div>Expert knowledge of GA4, GSC, and Google Ads.</div>
</li>
<li><div>Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</div>
</li>
<li><div>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</div>
</li>
<li><div>Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</div>
</li>
<li><div>Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</div>
</li>
<li><div>Results-driven and oriented.</div></li></ul><br>
<div>
</div><div><b>Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
</div>
</div><div><b>Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><div><br>
#LI-KS1</div><br>
<div></div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Search Strategy Lead (170833)

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