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arabam.com

<div>
 
 We are looking for Digital Marketig Lead
 
 
 
 
 
 
 About the Company
 
 
 
 arabam.com, the leading auto classifieds marketplace of Turkey, was established in 2000 and joined the iLab Holding family in 2016.
 
 
 The arabam.com team, working with the mission to make buying and selling vehicles from the Internet much more reliable, easier and more comfortable, aims to improve the users experience with new functions continuously.
 
 
 Those who want to sell their car or who want to buy a car can make transactions anytime, anywhere.
 
 
 
 
 <ul>
 <li>
 7 million users per month,
 </li>
 <li>
 Over 200 million page views,
 </li>
 <li>
 7000+ car dealer members,
 </li>
 <li>
 6 million individual members,
 </li>
 <li>
 92% mobile traffic.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Lead and mentor digital marketing strategies, ensuring collaboration and alignment across campaigns,
 </li>
 <li>
 Manage the planning and day-to-day execution of performance and branding campaigns, overseeing all stages of user lifecycle marketing,
 </li>
 <li>
 Run
 
 A/B tests
 
 across platforms to tap into unique target groups, ensuring best practices are followed
 </li>
 <li>
 Ensure proper tracking is in place for all campaigns and landing pages, mentoring the team on campaign optimization techniques,
 </li>
 <li>
 Measure, analyze, and test campaigns, ads, and conversion elements (on landing pages) to increase efficiency, while coaching the team on data-driven decision-making,
 </li>
 <li>
 Act as a market expert, conducting research and briefing creative teams on performance marketing activities, while fostering collaboration between
 
 Brand
 
 ,
 
 Social Media
 
 ,
 
 Content
 
 and
 
 Design
 
 
 teams
 
 ,
 </li>
 <li>
 Perform qualitative and quantitative campaign analyses, sharing trends, insights, and growth opportunities with both the team and key stakeholders,
 </li>
 </ul>
 
 
 
 
 
 If You Have
 
 
 <ul>
 <li>
 A minimum of
 
 4-7 years
 
 of digital marketing experience, with at
 
 least 2 years
 
 in a leadership role,
 </li>
 <li>
 Practical experience and facility with the technical aspects of setting up, troubleshooting and optimizing campaigns on
 
 Google platforms
 
 and other interfaces,
 </li>
 <li>
 Strong analytical ability with advanced Excel and/or
 
 Google Sheets
 
 skills, as well as experience with data visualisation platforms (
 
 Tableau, Looker Studio
 
 etc)
 </li>
 <li>
 Excellent communication, presentation and writing skills, with fluency in English,
 </li>
 <li>
 Proven experience in managing and growing client relationships in a fast-paced, innovative, and revenue-driven environment,
 </li>
 <li>
 Highly developed analytical and problem-solving skills, with the ability to mentor junior team members and guide their development,
 </li>
 <li>
 
 Adjus
 
 t knowledge is a plus
 </li>
 </ul>
 
 
 
 
 
 About Us
 
 
 <ul>
 <li>
 We work in a hybrid model.
 </li>
 <li>
 The Digital marketing team is consisting of people who are collaborative, sincere, talented and willing to learn and share new things,
 </li>
 <li>
 We are a rapidly growing company, this means a lot of opportunities,
 </li>
 </ul>
 
 
 
 
 arabam.com olarak ki&scedil;isel verilerinizi nas&inodot;l i&scedil;ledi&gbreve;imiz hakk&inodot;nda detayl&inodot; bilgi i&ccedil;in l&uuml;tfen a&scedil;a&gbreve;&inodot;daki linkte yer alan Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu &Ccedil;er&ccedil;evesinde Ayd&inodot;nlatma Metnimizi inceleyiniz.
 
 https://www.arabam.com/kisisel-bilgilerin-korunmasi
 
 
 
 
 
 
 Please check the below link to see our Candidate Privacy Notice for detailed information on how we process your personal data.
 
 https://www.arabam.com/kisisel-bilgilerin-korunmasi
 
 
 
 G&ouml;nderdi&gbreve;iniz ki&scedil;isel veriler, gizlilik politikam&inodot;za uygun olarak i&scedil;lenecektir.
 
 
 The personal data you submit will be processed in accordance with our privacy policy.
 
</div>

Digital Marketing Lead

dentsu Turkey

<div>
 
 Role Purpose:
 
 
 The purpose of this role is to be accountable and responsible for the Digital Marketing Strategy, managing the digital marketing budget and team, driving senior stakeholder management and ensuring alignment with business and functional goals.
 
 
 
 
 
 Key responsibilities:
 
 
 Leaders the development and delivery of measurable Digital Marketing strategy, including Social Media, Content, Website, Search, Paid and CRM Manages senior stakeholders and alignment with broader functional and business strategic goals Manages the Digital Marketing Team and Budget with an active role in forecasting/reforecasting Leads strategic demand generation programmes , driving optimisation and enabling growth of the digital estate through regular reporting and testing.
 
 
 
 
 
 Qualifications:
 
 
 &middot; Completed university education or master's degree primarily in marketing, communication, advertising, media
 
 
 &middot; At least 7 years of professional experience in digital media planning
 
 
 &middot; High level of marketing, market, media knowledge
 
 
 &middot; Deep knowledge and application skills on all communication channels
 
 
 &middot; Acting with a high level of customer and service focus
 
 
 &middot;
 
 Good command of English
 
 
 
 &middot; Have good presentation skills
 
 
 &middot; Very good tool knowledge: Good use of both Microsoft Office and industry tools
 
 
 &middot; Attentive, fast and meticulous work ability
 
 
 &middot; Proactive work style
 
 
 
</div>

Digital Media Director

Wingie Enuygun Group

<div>
 Wingie Enuygun Group is Turkey's leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.
 
 
 We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.
 
 
 We are looking for a "Digital Marketing Manager" for Wingie Enuygun Group's growing Digital Marketing team. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey.
 
 
 
 Requirements
 
 
 
 
 What makes you special?
 
 
 
 <ul>
 <li>
 7-10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred)
 </li>
 <li>
 Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems
 </li>
 <li>
 Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems
 </li>
 <li>
 Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding
 </li>
 <li>
 Business acumen: able to connect media performance to P&amp;L impact, contribution margins, and revenue planning
 </li>
 <li>
 Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams
 </li>
 <li>
 Fluent in English; able to work with global partners and stakeholders
 </li>
 <li>
 Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments
 
 
 </li>
 </ul>
 
 What will you do?
 
 
 
 <ul>
 <li>
 Develop a multi-country paid media roadmap aligned with Enuygun's strategic growth priorities
 </li>
 <li>
 Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation)
 </li>
 <li>
 Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets)
 </li>
 <li>
 Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets
 </li>
 <li>
 Serve as the performance thought-leader across the organisation &mdash; educating teams on best practices, trends, and automation opportunities
 </li>
 <li>
 Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 What do we offer?
 </li>
 <li>
 The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,
 </li>
 <li>
 The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,
 </li>
 <li>
 Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,
 </li>
 <li>
 Appointments with our nutritionist for you to take a step towards healthier lifestyle,
 </li>
 <li>
 Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,
 </li>
 <li>
 A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,
 </li>
 <li>
 An office environment without a dress code,
 </li>
 <li>
 Meal card for lunch and daily access to healthy snacks (Multinet),
 </li>
 <li>
 Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),
 </li>
 <li>
 Complementary health insurance (Anadolu Sigorta),
 </li>
 <li>
 Life insurance (Zurich),
 </li>
 <li>
 Commuter benefits covering the number of days you come to the office,
 </li>
 <li>
 Two big parties to celebrate your successes with your team,
 </li>
 <li>
 Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,
 </li>
 <li>
 Carrefour Gift Card to contribute to grocery shopping once a year,
 </li>
 <li>
 Marriage and birth gifts
 </li>
 </ul>
</div>

Digital Marketing Manager

<div>Wingie Enuygun Group is Turkey&rsquo;s leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.
We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.
We are looking for a &quot;Digital Marketing Manager&quot; for Wingie Enuygun Group's growing Digital Marketing team. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey. 
Requirements
What makes you special?<ul>
<li>
7&ndash;10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred).</li>
<li>Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems.</li>
<li>Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems.</li>
<li>Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding.</li>
<li>Business acumen: able to connect media performance to P&amp;L impact, contribution margins, and revenue planning.</li>
<li>Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams.</li>
<li>Fluent in English; able to work with global partners and stakeholders.</li>
Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments. 
<li>
</li>
</ul>What will you do?<ul>
<li>
Develop a multi-country paid media roadmap aligned with Enuygun&rsquo;s strategic growth priorities.</li>
<li>Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation).</li>
<li>Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets).</li>
<li>Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets.</li>
<li>Serve as the performance thought-leader across the organisation &mdash; educating teams on best practices, trends, and automation opportunities.</li>
<li>Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up.</li>
</ul>
Benefits<ul><li>What do we offer?</li></ul> 
<ul><li>
The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,</li>
<li>The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,</li>
<li>Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,</li>
<li>Appointments with our nutritionist for you to take a step towards healthier lifestyle,</li>
<li>Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,</li>
<li>A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,</li>
<li>An office environment without a dress code,</li>
<li>Meal card for lunch and daily access to healthy snacks (Multinet),</li>
<li>Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),</li>
<li>Complementary health insurance (Anadolu Sigorta),</li>
<li>Life insurance (Zurich),</li>
<li>Commuter benefits covering the number of days you come to the office,</li>
<li>Two big parties to celebrate your successes with your team,</li>
<li>Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,</li>
<li>Carrefour Gift Card to contribute to grocery shopping once a year,</li>
<li>Marriage and birth gifts</li></ul></div>

QNB Sigorta

<div>
 
 
 
 About the Role:
 
 
 
 
 As the &ldquo;Head of Digital Channels &amp; Growth&rdquo;, you will lead digital transformation of our sales and distribution channels. Your mission is to create and scale customer-centric, data-driven, and high-performing digital funnels &mdash; both direct-to-consumer and via bancassurance partnerships.
 
 
 You will establish the digital strategy for our channels, align cross-functional teams (product, marketing, communication), and own the performance of our digital acquisition and conversion funnels. This role is critical in redefining how we serve our customers digitally and in leading insurance innovation in Turkey.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Strategy &amp; Leadership:
 
 
 <ul>
 <li>
 Define and lead the &ldquo;digital channel strategy&rdquo; across direct and bancassurance lines to expand market reach, attract new customers, and optimize digital assets for sustained growth and competitive advantage.
 </li>
 <li>
 Drive alignment across marketing, digital communication, product, and tech teams around one cohesive digital commercial strategy
 </li>
 <li>
 Establish a &ldquo;data-driven growth culture&rdquo; using continuous testing, experimentation (A/B), and feedback loops.
 </li>
 <li>
 Lead projects from conception to implementation for diverse digital initiatives across various areas including SEO, performance marketing, personalization, and funnel optimization, leveraging expertise in each area to drive targeted results and overall business growth.
 </li>
 </ul>
 
 
 Digital Funnel Ownership:
 
 
 <ul>
 <li>
 Shape flexible, scalable &ldquo;sales funnels&rdquo; (both web and mobile) for direct and bancassurance-driven digital sales.
 </li>
 <li>
 Own funnel performance metrics and optimize with iterative testing. Continuously analyze the performance of digital marketing campaigns and channels to identify opportunities for improvement. Implement strategic optimizations aimed at increasing sales, driving traffic, boosting engagement levels, and maximizing conversions for enhanced overall campaign effectiveness.
 </li>
 <li>
 Partner with design and product teams to ensure a &ldquo;customer-first experience&rdquo; informed by &ldquo;design thinking&rdquo; methodologies enabled with digital insights collected from customer interactions &amp; iterative testing.
 </li>
 </ul>
 
 
 Stakeholder &amp; Partner Collaboration
 
 
 <ul>
 <li>
 Collaborate with internal stakeholders to shape digital-first insurance products tailored to customer needs
 </li>
 <li>
 Lead coordination with bancassurance partners to develop &ldquo;Digital Bancassurance Journeys&rdquo; leveraging successful funnel designs already proven through our own channels
 </li>
 <li>
 Align &ldquo;commercial and brand strategies&rdquo; with overall &ldquo;Digital Growth Strategy&rdquo;
 </li>
 </ul>
 
 
 Data &amp; Performance Management
 
 
 <ul>
 <li>
 Define KPIs and dashboards to track performance of all digital channels
 </li>
 <li>
 Work with analytics teams to uncover insights and refine strategy
 </li>
 <li>
 Develop a test-and-learn playbook to evaluate and scale winning ideas
 </li>
 </ul>
 
 
 
 
 
 Who You Are
 
 
 :
 
 
 
 Experience:
 
 
 <ul>
 <li>
 8+ years of experience in digital channel management, growth, or digital sales &mdash; ideally in insurance, fintech, telco, or e-commerce.
 </li>
 <li>
 Strong track record of building or scaling digital acquisition funnels.
 </li>
 <li>
 Experience in leading cross-functional teams and driving digital alignment across an organization.
 </li>
 <li>
 Familiarity with digital bancassurance models is a plus.
 </li>
 </ul>
 
 
 Skills:
 
 
 <ul>
 <li>
 Deep knowledge of digital sales funnels, UX/UI principles, and CRO (conversion rate optimization).
 </li>
 <li>
 Solid understanding of digital marketing, paid media
 </li>
 <li>
 Strong business acumen with ability to connect strategy, technology, and customer
 </li>
 <li>
 Comfortable with tools like A/B testing platforms, heatmaps, funnel tools, and BI dashboards.
 </li>
 </ul>
 
 
 Mindset:
 
 
 <ul>
 <li>
 Customer-obsessed and data-driven.
 </li>
 <li>
 Entrepreneurial and hands-on
 </li>
 <li>
 Collaborative leader who can influence across teams and seniority levels
 </li>
 </ul>
 
 
</div>

Head of Digital Channels & Growth (Manager)

MONETA İnsan Kaynakları & Yönetim Danışmanlık

<div>
 
 Moneta is looking for a "Marketing Communication Manager" for a global company.
 
 
 
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports To:
 
 Marketing Director / CMO
 
 
 
 
 
 
 Job Description:
 
 
 
 The MarCom Manager is a strategic, ROI-driven leader responsible for developing and executing integrated marketing communication strategies across digital and traditional channels.
 
 
 This role will:
 
 <ul>
 <li>
 Ensure brand consistency and excellence across every touchpoint
 </li>
 <li>
 Drive data-backed decisions and measurable ROI
 </li>
 <li>
 Accompany the company&rsquo;s e-commerce acceleration and digital transformation
 </li>
 </ul>
 
 The MarCom Manager will lead a high-impact team and act as a bridge between Marketing, Sales, Trade Marketing, and E-commerce to deliver powerful brand presence and measurable growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Build and execute 360&deg; MarCom strategies combining traditional, digital, and e-commerce channels.
 </li>
 <li>
 Lead digital campaign strategy (Google Ads, Meta Ads, programmatic, performance media) with focus on traffic, conversion, and ROI.
 </li>
 <li>
 Drive content strategy for websites, social media, CRM, and marketplaces; ensure creative excellence and brand alignment.
 </li>
 <li>
 Oversee CRM to increase retention and LTV.
 </li>
 <li>
 Collaborate with E-commerce team to optimize retailer media and product content performance.
 </li>
 <li>
 Manage agencies and freelancers, ensuring cost efficiency and speed-to-market.
 </li>
 <li>
 Lead influencer collaborations and emerging media initiatives (video, podcasts).
 </li>
 <li>
 Analyze campaign data, report KPIs, and implement optimizations to maximize return on spend.
 </li>
 <li>
 Ensure brand coherence across online/offline activations, PR, events, and sponsorships.
 </li>
 <li>
 Coordinate internal comms, press releases, and corporate messaging.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field.
 </li>
 <li>
 5&ndash;10 years of experience in marketing communications, with strong digital and e-commerce expertise.
 </li>
 <li>
 Proven record in performance marketing and data-driven optimization (Google Analytics, SEO/SEM, Meta Business Suite, etc.).
 </li>
 <li>
 Skilled in creative briefing, content production, and storytelling.
 </li>
 <li>
 Strong background in agency and budget management.
 </li>
 <li>
 Excellent communication skills in Turkish; English proficiency required for international collaboration.
 </li>
 <li>
 Proactive, analytical mindset; able to translate insight into action.
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Experience in digitally driven B2C/B2B companies (consumer electronics, FMCG, SDA preferred).
 </li>
 <li>
 Hands-on experience with marketing automation &amp; CRM platforms (HubSpot, Salesforce, etc.).
 </li>
 <li>
 Strong grasp of marketplace/e-commerce media (Trendyol, Hepsiburada, Amazon).
 </li>
 <li>
 Demonstrated success in ROI-oriented campaigns and cross-functional leadership.
 </li>
 </ul>
 
 
</div>

Marketing Communication Manager

Amerikan Hastanesi

<div>
 
 GENERAL QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 
 
 
 
 
 
 
 Vehbi Ko&ccedil; Foundation Health Institutions is a group of nonprofit hospitals providing services affiliated to Ko&ccedil; Group, the only Turkish company on the Global Fortune 500 list. As American Hospital, American Medical Center, Ko&ccedil; University Hospital, Bodrum American Hospital, VetAmerican and Ko&ccedil; Health, we provide services under the same roof of Vehbi Ko&ccedil; Foundation Health Institutions as known as Ko&ccedil; Healthcare.
 
 
 We know that our human resources are our most valuable asset, and we are constantly making investments to increase our qualified human resources. We provide reliable, transparent and comprehensive diagnosis, treatment and care services with the same quality to more than 500,000 patients every year with the clinical path, guidelines and instructions we have determined. We are excited that new members will join our institutions, where the employee loyalty index is increasing every year. We are looking for a " International Marketing &ndash; Digital Marketing Specialist " to take a position in the Marketing Department of Ko&ccedil; Healthcare.
 
 
 
 
 
 
 General Qualifications
 
 
 <ul>
 <li>
 Minimum 3 years of experience in digital marketing area.
 </li>
 <li>
 Work experience in the healthcare ecosystem is a plus.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Excellent command of Microsoft Office applications.
 </li>
 <li>
 Exceptional interpersonal skills including written and verbal communication skills.
 </li>
 <li>
 Strong knowledge of media, digital marketing and website content management.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented.
 </li>
 <li>
 Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams.
 </li>
 <li>
 Extensive knowledge about media planning and reporting.
 </li>
 <li>
 Good understanding of digital content analytical metrics.
 </li>
 <li>
 Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral Targeting, Insight Search, User Experience.
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Coordinating creative and digital media agencies.
 </li>
 <li>
 Reviewing and revising the hospitals and medical centers&rsquo; digital marketing materials for various regions.
 </li>
 <li>
 Planning and executing day to day marketing operations in terms of digital media and reporting them regularly.
 </li>
 <li>
 Managing effective Lead Generation and Lead Management activities.
 </li>
 <li>
 Setting up new subdomain and sub web pages in local languages for the target markets
 </li>
 <li>
 Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management.
 </li>
 </ul>
 
 
</div>

International Marketing – Digital Marketing Specialist

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Marketing Communication Manager

International Marketing – Digital Marketing Specialist