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digital marketing lead

AXA Türkiye

<div>
 
 AXA is the leading insurance brand worldwide, with a presence in 54 countries, and 153,000 employees serving the needs of 105 million customers. We are transforming from payer to partner for our client, with a strong focus on risk prevention. We protect and advise our clients at every step in their lives, by offering products and services which satisfy their needs in the areas of insurance, personal protection, saving and asset management. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.
 
 
 
 
 
 Proud to be part of the AXA Group, a global insurance brand and a worldwide leader in financial services, AXA Insurance businesses across Turkey. AXA Sigorta was founded in 1968 headquartered in Istanbul and has regional offices in Turkey, and Turkish Republic of Northern Cyprus. Acting as a subsidiary of AXA Group it provides insurance, personal protection, savings and estate planning solutions for individuals, small or medium-sized businesses and large corporations in Turkey.
 
 
 
 
 
 For AXA Turkey, supporting diversity and inclusion values form an integral part of everything we do. For us, it&rsquo;s about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone &ndash; regardless of difference.
 
 
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree,
 </li>
 <li>
 Digital Savvy, Analytics, Curious about innovation and new Technologies
 </li>
 <li>
 At least 5 years experience in a Digital Marketing or related position is preferred
 </li>
 <li>
 To have knowledge about website and mobile application analysis tools (Google Analytics, SA360, Firebase, Meta Business Manager etc.), content strategy and SEO/SEM
 </li>
 <li>
 Preferably with a good command of English
 </li>
 <li>
 Good level of MS Office Applications
 </li>
 <li>
 Willing to work in a dynamic environment
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Job Description:
 
 
 
 <ul>
 <li>
 Expected to lead website and mobile application management
 </li>
 <li>
 Follow up of digital execution and digital consumer trends
 </li>
 <li>
 Evaluate project processes, develop/follow timetables related to business objectives
 </li>
 <li>
 Optimization of lead management process, including media management, website design and A/B tests
 </li>
 <li>
 Lead reporting and performance analyses in digital and mobile campaigns
 </li>
 <li>
 Manage and optimize digital performance channels like Google (SEO/SEM)
 </li>
 <li>
 Manage and follow up the digital marketing campaigns and paid advertisement
 </li>
 <li>
 Lead social media and media planning agency to ensure planning, execution and reporting processes
 </li>
 <li>
 Monitoring CRM, e-mail, and digital platforms during/after marketing campaigns
 </li>
 </ul>
 
 
</div>

Digital Communication and Applications Manager Ass.

Teknosa

<div>
 
 
 TEKNOSA IS BEAUTIFUL WITH YOU!
 
 
 
 
 
 
 We bring technology and happiness together at Teknosa. Since our establishment in 2000 within Sabanc&inodot; Holding, we have been saying "Technology for Everyone".
 
 
 
 
 
 We would like to see you among us in Teknosa of the future, where we focus on our values: happiness, collaboration, empathy, proactivity, trust and sincerity!
 
 
 
 
 
 
 Your Responsibilities:
 
 
 <ul>
 <li>
 Design, implement, and manage digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Oversee the integration of campaigns across channels, including SEO, SEM, display advertising, email, content, and social media
 </li>
 <li>
 Develop tailored strategies for mobile app, mobile web, and desktop web channels to optimize user engagement and conversion. Ensure a seamless, cohesive experience across all platforms, aligning with customer behavior and trends
 </li>
 <li>
 Lead multi-channel digital campaigns from inception to execution, tracking performance metrics and adjusting strategies based on real-time data and insights. Work closely with cross-functional teams to ensure consistent messaging and branding
 </li>
 <li>
 Leverage analytics tools to analyze and report on key performance metrics, including website and app traffic, user engagement, and conversion. Provide regular, data-driven insights for continuous optimization and share actionable reports with senior management
 </li>
 <li>
 A good technical understanding of code structures and site performance (HTML, CSS, JavaScript) is beneficial for optimizing digital assets and collaborating with development teams
 </li>
 <li>
 Oversee SEO and SEM initiatives, working with agencies and internal stakeholders to optimize keyword strategies, improve organic rankings, and ensure high visibility across search engines
 </li>
 <li>
 Collaborate with content and social teams to create engaging content, aligning with brand voice and objectives. Plan, execute, and measure social media strategies to enhance community engagement and growth
 </li>
 <li>
 Develop, monitor, and manage budgets for digital marketing initiatives, ensuring efficient allocation of resources to maximize return on investment
 </li>
 <li>
 Conduct regular market research and analyze competitor strategies to identify new opportunities and optimize our digital footprint
 </li>
 <li>
 Collaborate with senior leadership and key stakeholders to communicate strategy, share campaign performance, and align digital initiatives with overall business objectives
 </li>
 <li>
 Inspire, motivate, and empower the digital marketing team by fostering a strong sense of ownership, collaboration, and accountability. Lead by example to create a culture of trust, creativity, and continuous learning.
 </li>
 <li>
 Act as a people-focused leader who can identify individual strengths, support professional growth, and nurture a team spirit that drives collective success
 </li>
 <li>
 Demonstrate a proactive mindset by taking initiative, anticipating challenges, and proposing solutions before issues arise. Show strong presence in meetings, being naturally inclined to speak up, contribute ideas, and drive discussions forward
 </li>
 <li>
 Oversee the Social Commerce &ldquo;Share-to-Earn / Payla&scedil;-Kazan&rdquo; initiatives: take ownership of system operations, ensure flawless functionality, manage reconciliations and partner alignments, and optimize processes to maximize engagement and revenue
 </li>
 </ul>
 
 
 
 
 
 What We Expect:
 
 
 <ul>
 <li>
 10+ years of experience in digital marketing, with a focus on channel strategies for mobile app, mobile web, and desktop web. Prior experience in a senior or leadership role is required
 </li>
 <li>
 Bachelor&rsquo;s degree in marketing, business, engineering, or a related field. Advanced certifications in digital marketing (e.g., Google Analytics, SEO, etc.) are a plus
 </li>
 <li>
 Proficiency with analytics tools (Google Analytics, Adobe Analytics, Adjust) and marketing platforms (Google Ads, Facebook Ads, TikTok Ads etc.)
 </li>
 <li>
 Familiarity with DMPs (Data Management Platforms) and technical coding fundamentals (HTML, CSS, JavaScript) is beneficial
 </li>
 <li>
 Experience with marketing automation tools (e.g., Insider, Segmentify) and familiarity with ecommerce infrastructures (e.g., SAP Commerce) is a plus
 </li>
 <li>
 In-depth knowledge of digital marketing channels, including search engines, social platforms, display networks, email, and content marketing
 </li>
 <li>
 Strong analytical skills with a proven ability to interpret data, derive actionable insights, and optimize campaigns accordingly
 </li>
 <li>
 Proven track record of leading high-performing teams, with strong interpersonal skills to coach, mentor, and develop talent while cultivating a positive, engaging work environment.
 </li>
 <li>
 A natural leader with a proactive attitude, who thrives on taking the first step, confidently voicing perspectives in meetings, and inspiring others to contribute.
 </li>
 <li>
 Excellent communication, presentation, and project management skills
 </li>
 <li>
 Good command of English and effective team collaboration abilities
 </li>
 </ul>
 
 
 
 
 
 Our Benefits We Think You May Be Interested In
 
 
 <ul>
 <li>
 Hybrid working model
 </li>
 <li>
 Opportunity to work remotely for 1 month in a year
 </li>
 <li>
 TeknoFlex - flexible benefits
 </li>
 <li>
 Multisport &ndash; special agreements with sports centers
 </li>
 <li>
 Birthday leave
 </li>
 <li>
 Ergonomics &amp; internet allowances
 </li>
 <li>
 Studio Live online well-being app membership
 </li>
 <li>
 Teknosa Volunteers - social responsibility projects
 </li>
 <li>
 Teknosa Academy - online and in-class trainings
 </li>
 <li>
 TeknoYa&scedil;am activities - discounts and Teknosa Social Clubs (theatre, volleyball, movies&hellip;)
 </li>
 <li>
 Sabanc&inodot; Life - special advantages
 </li>
 <li>
 Sabanc&inodot; Sports Games - opportunity to feel the unifying power of sports
 </li>
 </ul>
 
 
 
 
 Thank you for interest in our job posting! You can follow our corporate page and social media accounts to have more information about Teknosa.
 
 
 
</div>

Digital Marketing Senior Manager

Eczacıbaşı Holding

<div>
 
 
 Eczac&inodot;ba&scedil;&inodot; Holding
 
 
 
 Established by Dr. Nejat F. Eczac&inodot;ba&scedil;&inodot; in 1942, Eczac&inodot;ba&scedil;&inodot; Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Own and shape the end-to-end digital marketing vision, covering paid media, performance channels, brand campaigns, and data-driven decision-making across all platforms (Meta, Google, TikTok, Programmatic, Marketplaces, and emerging channels).
 </li>
 <li>
 Lead and mentor the entire digital marketing department, including managers and specialists in performance marketing, SEO, analytics, and creative production.
 </li>
 <li>
 Set strategic priorities that balance brand-building with aggressive acquisition and revenue targets in a highly competitive FMCG landscape.
 </li>
 <li>
 Collaborate cross-functionally with brand marketing, trade marketing, e-commerce, and sales teams to align digital execution with overarching business goals.
 </li>
 <li>
 Define and enforce governance on budget allocation, campaign frameworks, measurement standards, naming conventions, and best practices across channels.
 </li>
 <li>
 Oversee performance and brand campaigns, ensuring tactical excellence and strategic clarity, while maintaining the agility to pivot based on data and market dynamics.
 </li>
 <li>
 Represent digital marketing at the senior leadership level, providing regular reporting, insights, and recommendations that impact business strategy.
 </li>
 <li>
 Foster a culture of experimentation, innovation, and continuous improvement&mdash;encouraging the team to challenge assumptions, test boldly, and share learnings transparently.
 </li>
 <li>
 Stay ahead of industry trends, ad tech developments, and consumer behaviour shifts, translating them into competitive advantage for the brand.
 </li>
 </ul>
 
 
 
 
 
 You are exactly the person we are looking for!
 
 
 
 
 Your team is waiting for you!
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 10+ years of experience in digital marketing, including significant leadership of teams and budgets in FMCG, retail, or similarly fast-paced industries.
 </li>
 <li>
 Proven track record of scaling performance channels profitably while building brand equity in crowded markets.
 </li>
 <li>
 Deep expertise across major platforms&mdash;Google Ads, Meta, TikTok, programmatic ecosystems, and retail media.
 </li>
 <li>
 Comfortable defining strategy and rolling up sleeves when needed&mdash;this is not an ivory tower role.
 </li>
 <li>
 Skilled at navigating complex organizations, influencing senior stakeholders, and aligning cross-functional priorities.
 </li>
 <li>
 Fluent in digital analytics and measurement frameworks, able to translate marketing metrics into actionable business insights.
 </li>
 <li>
 Strong leadership presence, with a track record of hiring, coaching, and retaining high-performing teams.
 </li>
 <li>
 Exceptional communication in Turkish and English; you can inspire a team and influence a boardroom in equal measure.
 </li>
 <li>
 Preferred: Experience in FMCG marketing or working with top-tier FMCG brands, either in-house or agency side.
 </li>
 </ul>
 
 
 
 
 &laquo;You should live your career, development, life and future at Eczac&inodot;ba&scedil;&inodot;!&raquo;
 
 
 
 
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A seat at the table in one of the country&rsquo;s most respected FMCG companies, with the resources and scale to make a true impact.
 </li>
 <li>
 The opportunity to build and lead an in-house center of excellence in digital marketing.
 </li>
 <li>
 A collaborative culture that rewards innovation, accountability, and results.
 </li>
 <li>
 Competitive compensation and benefits designed to attract the best talent.
 </li>
 </ul>
 
 
 
 
 
 What is here for you?
 
 
 <ul>
 <li>
 You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
 </li>
 <li>
 Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
 </li>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, leave entitlements are calculated based on the employee's total work experience and come with your employment.
 </li>
 <li>
 We always applaud successes with different reward methods.
 </li>
 <li>
 With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
 </li>
 <li>
 Being a mother or father at Eczac&inodot;ba&scedil;&inodot; is a privilege. Monthly nursery aid is provided to working mothers at Eczac&inodot;ba&scedil;&inodot;, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
 </li>
 <li>
 We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.
 </li>
 </ul>
 
 
</div>

SENIOR DIGITAL MARKETING MANAGER

Nove Group

<div>
 
 EsteNove, a leading provider of health tourism services based in Istanbul, specializes in high-quality hair transplantation, dental, and aesthetic operations for international patients, primarily from Europe and the USA.
 
 
 
 
 
 ﻿To support our growing patient base, we are seeking talented and enthusiastic
 
 Performance Marketing Specialist
 
 to join our team and contribute to our mission of excellence in health tourism.
 
 
 
 
 
 
 Qualification:
 
 
 <ul>
 <li>
 Minimum 5 years of experience in digital marketing, with a proven track record in performance marketing.
 </li>
 <li>
 Fluent in English, both written and spoken, capable of handling international communication seamlessly.
 </li>
 <li>
 Advanced knowledge of Google Ads, Meta Ads, and familiarity with TikTok Ads and other paid social platforms.
 </li>
 <li>
 Proficient in using GA4 and GTM for tracking and analytics purposes.
 </li>
 <li>
 Familiarity with user behavior analysis tools like Clarity or Hotjar.
 </li>
 <li>
 Hands-on experience with CRM systems and data-driven marketing.
 </li>
 <li>
 Intermediate skills in organizing and executing email marketing campaigns.
 </li>
 <li>
 Exceptional analytical and problem-solving skills; ability to turn complex data into clear action plans.
 </li>
 <li>
 A proactive learner, constantly seeking new strategies, tools, and innovations.
 </li>
 <li>
 Advanced skills in using AI-driven tools such as ChatGPT, Claude, and similar platforms for performance marketing tasks.
 </li>
 <li>
 Disciplined time management, with the ability to prioritize effectively and maintain output in high-intensity environments.
 </li>
 <li>
 A results-first mindset - not just effort, but tangible, measurable outcomes.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 <ul>
 <li>
 Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve business goals.
 </li>
 <li>
 Lead and manage the performance marketing team, setting clear objectives and KPIs, and ensuring they are met or exceeded.
 </li>
 <li>
 Oversee the management and optimization of Google Ads, Meta Ads, TikTok Ads, and other paid social platforms.
 </li>
 <li>
 Utilize Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track performance and make data-driven decisions.
 </li>
 <li>
 Analyze user behavior using tools like Clarity or Hotjar to improve website and campaign performance.
 </li>
 <li>
 Collaborate with the CRM team to leverage customer data for targeted marketing campaigns.
 </li>
 <li>
 Design and execute effective email &amp; SMS marketing strategies to engage and retain customers.
 </li>
 <li>
 Stay abreast of the latest trends and best practices in digital marketing and performance analytics.
 </li>
 <li>
 Work closely with other departments to ensure a cohesive and integrated approach to marketing.
 </li>
 <li>
 Manage annual and monthly budgets with zero tolerance for waste; allocate resources for maximum efficiency and output.
 </li>
 <li>
 Provide clear, detailed, and actionable reports to senior leadership, including forward-looking strategic recommendations.
 </li>
 <li>
 Act decisively in high-pressure situations, ensuring no delays in execution.
 </li>
 <li>
 Enforce a culture of data-driven decision-making, accountability, and measurable results across the marketing function.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Dynamic Work Environment: Be part of an innovative, energetic, and supportive workplace where you can collaborate with an international team from diverse cultures.
 </li>
 <li>
 Career Growth Opportunities: Discover your potential with opportunities for personal and professional development.
 </li>
 <li>
 Work Life Integration: Enjoy a flexible work setup, including one day of remote work per week, to help you maintain work-life integration.
 </li>
 <li>
 Health and Wellness: Your well-being matters! We provide complementary health insurance (TSS) for all employees and offer free HPV vaccinations for our female team members.
 </li>
 <li>
 Birthday Leave: Enjoy a day off to celebrate your birthday!
 </li>
 <li>
 Volunteer Time Off: We encourage you to give back to the community. We offer one paid day off per year to participate in NGO-organized volunteer activities.
 </li>
 </ul>
</div>

Performance Marketing Lead

Vodafone

<div><div><div><div><h2 class="jobSectionHeader">Join Us</h2>
</div><div>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</div></div><div><div><h2 class="jobSectionHeader">
What you&rsquo;ll do</h2>
</div><div><div>
The main objective of this role is collecting and analyzing behavioral data of users in our digital channels (My Vodafone App and vodafone.com.tr) in the best way and creating actionable business and technical insights for all teams. Creates a strategy for analytical measurement in digital channels and monitors whether it is progressing correctly. Becomes an advocate of spreading the culture of data-driven business decision making within Vodafone as owner of analytical data in digital. 
 
<ul><li>Support the analytical needs of squads by analysing web and app data using clickstream tools (Adobe Analytics and Google Analytics).
</li><li>Create holistic dashboards and insights by pulling data from different data sources for presentations.
</li><li>Make daily/weekly recommendations for optimization of digital customer experience.</li><li>Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core decision makers.</li><li>To prepare requirement document for analytics implementation for digital channels and work closely with technology teams in order to ensure implementation is done correctly.
</li><li>Lead QA and UAT of analytics implementations</li><li>Continuously check-up of analytics codes in digital channels to identify gaps in the data capture strategy and collaboratively implement enhancements.</li><li>Support and train internal end users of digital analytics tools.</li></ul></div></div></div><div><div><h2 class="jobSectionHeader">
Who you are</h2>
</div><div><ul><li>Bachelor Degree in engineering, pure sciences or business</li><li>Advance verbal and written communication skills in English</li><li>Good Knowledge on Analytics Tools and Tag Managers (Adobe Analytics, Google Analytics, GTM, Tealium etc.)</li><li>Knowledge about website tagging plans, JavaScript and app technologies</li><li>In-depth understanding of Landing Page/Funnel Optimization</li><li>Familiarity with CDP, A/B testing tools and Seo</li><li>Experience with data visualization tools</li><li>Results-oriented with strong planning and organizational skills</li><li>Passionate about analytics and data-driven marketing</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Not a perfect fit?</h2>
</div><div>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</div></div><div><div><h2 class="jobSectionHeader">
What's in it for you</h2>
</div><div><div>
We like to keep them flexible: 
 
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul> 
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr 
 
https://www.vodafone.com.tr/insan-kaynaklari 
 
Instagram: https://www.instagram.com/vodafonekariyer/ 
 
Youtube: https://www.youtube.com/user/VFTurkiye 
 
Data Privacy 
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader">
Who we are</h2>
</div><div>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.</div></div></div></div>

Digital Analytics Lead

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Digital Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 
 3+ years
 
 of experience in digital marketing (B2B tech/cybersecurity experience is a plus).
 </li>
 <li>
 Hands-on with
 
 Google Ads
 
 (Search/Display/Video) and
 
 LinkedIn Ads
 
 : audience targeting, budget planning, bidding strategies, and optimization.
 </li>
 <li>
 Proficient in
 
 GA4
 
 ,
 
 Google Tag Manager
 
 , and
 
 Search Console
 
 for measurement, conversion setup (forms/phone/CTA),
 
 UTM
 
 governance, and reporting.
 </li>
 <li>
 Solid
 
 SEO
 
 knowledge (technical, on-page, off-page); able to run keyword research and create SEO content briefs.
 </li>
 <li>
 
 Email marketing
 
 and
 
 marketing automation
 
 (e.g., Mailchimp/HubSpot): segmentation, nurturing, and
 
 A/B testing
 
 .
 </li>
 <li>
 Familiar with
 
 CRM
 
 processes (e.g., Zoho); understands
 
 MQL/SQL
 
 definitions and lead routing.
 </li>
 <li>
 Content marketing and landing-page copywriting; basic
 
 HTML/CSS
 
 is a plus.
 </li>
 <li>
 KPI/metrics-driven; comfortable tracking
 
 CPL, CAC, ROAS, Conversion Rate
 
 , etc.
 </li>
 <li>
 Experienced in agency/vendor management and multi-stakeholder project coordination.
 </li>
 <li>
 Strong written and verbal
 
 Turkish/English
 
 communication skills.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Build and execute a
 
 digital marketing strategy
 
 and annual/quarterly plans aligned with Barikat&rsquo;s brand strategy.
 </li>
 <li>
 Own
 
 performance marketing
 
 : plan, launch, and optimize Google Ads &amp; LinkedIn Ads; manage budgets, bidding, and daily/weekly optimizations.
 </li>
 <li>
 Lead the
 
 SEO roadmap
 
 : coordinate technical fixes with the web team; plan the content calendar and backlink strategy.
 </li>
 <li>
 Contribute to
 
 web/landing page
 
 development: form flows, speed and
 
 UX
 
 improvements; run
 
 A/B tests
 
 .
 </li>
 <li>
 Set up end-to-end
 
 conversion tracking
 
 via GA4 &amp; GTM; build dashboards and deliver
 
 weekly/monthly performance reports
 
 by channel/campaign.
 </li>
 <li>
 Manage
 
 email automation
 
 (nurture flows, lead scoring, segmentation, personalization).
 </li>
 <li>
 Orchestrate corporate
 
 social media
 
 (especially LinkedIn), integrating organic and paid activities with a content calendar.
 </li>
 <li>
 Work closely with
 
 Sales &amp; Presales
 
 on target-account programs; focus on sourced/influenced
 
 pipeline
 
 and sales velocity.
 </li>
 <li>
 Plan and manage
 
 vendor marketing/MDF
 
 : applications, budget tracking; report
 
 ROI
 
 across events, campaigns, and content.
 </li>
 <li>
 Run the digital workstreams of
 
 webinars and in-person events
 
 : registration pages, reminders, and post-event nurturing.
 </li>
 <li>
 Manage
 
 agencies/tools/vendors
 
 : briefing, delivery, and quality assurance.
 </li>
 <li>
 Ensure compliance with
 
 KVKK
 
 , cookie policy, and opt-in management; keep digital assets up to date.
 </li>
 <li>
 Coordinate approval, publishing, and measurement workflows to maintain
 
 brand consistency
 
 .
 </li>
 </ul>
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Digital Marketing Specialist

letgo

<div>
 
 We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well 🙂.
 
 
 
 
 
 Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey 🚀.
 
 
 
 
 
 Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.
 
 
 
 
 
 Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driv
 
 en Chief Marketing Officer (C
 
 MO) to join our executive team and lead our next stage of growth.
 
 
 
 
 
 
 
 
 
 Role Overview:
 
 
 
 As CMO, you will be responsible for shaping and executing Letgo&rsquo;s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.
 
 
 
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
 <li>
 Own and lead the entire Marketing, Commercial, and Growth functions.
 </li>
 <li>
 Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.
 </li>
 <li>
 Lead digital marketing, content, PR, demand generation, and communications efforts.
 </li>
 <li>
 Oversee performance marketing, brand marketing, CRM, partnerships, and content.
 </li>
 <li>
 Identify new monetization opportunities and optimize existing revenue streams.
 </li>
 <li>
 Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.
 </li>
 <li>
 Oversee the full marketing funnel from awareness to lead generation to nurturing.
 </li>
 <li>
 Build and manage high-performing, cross-functional teams.
 </li>
 <li>
 Analyze market trends and user insights to stay ahead of the competition.
 </li>
 <li>
 Manage the marketing budget and ensure strong ROI across all initiatives.
 </li>
 <li>
 Establish KPIs and regularly report on marketing performance and metrics to the executive team.
 </li>
 <li>
 Represent the marketing function at the executive and board level.
 </li>
 </ul>
 
 
 
 
 
 You&rsquo;ll Be Great For This Role If:
 
 
 <ul>
 <li>
 Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.
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 Strong track record of driving measurable business results through marketing and growth strategies.
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 Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.
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 Track record of driving rapid growth and brand elevation globally.
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 Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.
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 Experience managing large teams and budgets across diverse functions.
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 Analytical mindset with a passion for experimentation and continuous improvement.
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 Ability to work in a fast-paced, high-growth, entrepreneurial environment.
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 Comfortable with both strategic leadership and hands-on execution when needed.
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 Excellent communication and leadership skills; fluent in English.
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 What We Have For You;
 
 
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 Comprehensive benefits such as life and health insurance, bonus scheme,etc.
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 Flexible working and hybrid opportunity
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 Opportunity to learn and develop within the company
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 Career guidance &amp; path
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 A dynamic work environment
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Chief Marketing Officer

Explore 751+ Digital marketing lead in Istanbul this September. Find roles across top companies and apply now to boost your career.