digital marketing specialist Jobs in Istanbul

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senior digital marketing specialist Jobs in Istanbul

senior digital marketing specialist

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digital commerce growth senior assc. manager

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digital communications and social media assistant manager/manager

digital marketing and growth senior manager

ColendiBank

<div>
 
 
 About Us
 
 
 
 ColendiBank is T&uuml;rkiye's first AI-powered digital native universal deposit bank, pioneering the integration of advanced technology with accessible financial services. Officially launched in 2024 following the acquisition of a coveted digital banking license, the bank caters to individuals and SMEs with a focus on micro credit and innovative deposit services. As a fully digital institution, ColendiBank leverages a cutting-edge, scalable core banking platform to deliver seamless, secure, and user-friendly experiences. Its commitment to innovation positions it as a leader in redefining digital banking in T&uuml;rkiye.
 
 
 
 
 
 
 Job description
 
 
 
 We are looking for a
 
 Digital Marketing and Growth Senior Manager
 
 who will be responsible for driving customer acquisition, engagement, and retention across all digital channels through data-driven marketing strategies and growth-focused initiatives. This role will actively contribute to the planning, execution, and optimization of marketing campaigns; the development of growth models and conversion strategies; and the continuous improvement of digital touchpoints to enhance user experience and brand visibility. The position will collaborate closely with cross-functional teams such as Product, Data, and Design to strengthen ColendiBank&rsquo;s digital presence, ensure measurable business impact, and develop innovative approaches that accelerate sustainable growth.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute comprehensive digital marketing strategies to enhance brand awareness, customer acquisition, and engagement.
 </li>
 <li>
 Ensure brand consistency of creative and communication assets throughout all marketing channels.
 </li>
 <li>
 Lead the planning and implementation of growth initiatives across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
 </li>
 <li>
 Plan and execute surveys to inform the brand development.
 </li>
 <li>
 Utilize data-driven insights to optimize campaigns, improve customer journey, and maximize ROI.
 </li>
 <li>
 Develop strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitor and adjust campaigns to meet performance goals and KPIs.
 </li>
 <li>
 Collaborate with cross-functional teams including product development, customer experience, and sales to align marketing efforts with business objectives.
 </li>
 <li>
 Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and innovation.
 </li>
 <li>
 Manage and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement.
 </li>
 <li>
 Oversee the creation of compelling content and creative assets to support marketing campaigns and brand storytelling.
 </li>
 <li>
 Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
 </li>
 <li>
 Stay updated with the latest industry trends, tools, and best practices to ensure ColendiBank remains at the forefront of digital marketing innovation.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable university, preferably in Marketing, Business, Communications, or a related field.
 </li>
 <li>
 Minimum 10 years of experience in digital marketing and growth, with a proven track record of successful campaign execution and team leadership.
 </li>
 <li>
 Solid experience in digital channels, data analytics, and customer journey optimization.
 </li>
 <li>
 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
 </li>
 <li>
 Exceptional multitasking and time-management skills to thrive in a fast-paced environment.
 </li>
 <li>
 Excellent verbal, written, and presentation skills in English.
 </li>
 <li>
 Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
 </li>
 <li>
 Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
 </li>
 <li>
 Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Join Us
 
 
 
 At ColendiBank, you&rsquo;ll play a key role in redefining the retail banking experience. We offer opportunities for professional growth in a collaborative, inclusive environment, contributing to a pioneering journey in the digital banking landscape.
 
 
 
 
 
 Become a core part of our journey. Join ColendiBank as we build the future of digital banking.
 
 
 
 
 
 
 ColendiBank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
</div>

Digital Marketing and Growth Senior Manager

Samsung Electronics

<div>
 
 
 Brand Strategy Manager
 
 
 
 
 
 
 We are seeking a strategic and visionary Brand Strategist to lead the development of comprehensive brand strategies for new product launches and annual marketing priorities. This role requires a balance of analytical thinking, storytelling, and cross-functional collaboration, ensuring that every initiative aligns with both local market realities and global brand direction.
 
 
 
 
 The ideal candidate will have a strong strategic mindset, capable of translating business objectives into clear marketing roadmaps and impactful narratives for senior leadership. Experience on both agency and brand sides is highly valued, as the role requires managing creative processes while shaping long-term marketing direction.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop and implement brand positioning and communication strategies for new and existing products, ensuring alignment with annual business goals.
 </li>
 <li>
 Translate product and business priorities into strategic marketing roadmaps, supporting yearly launch planning and category growth initiatives.
 </li>
 <li>
 Lead the creation of high-impact presentations and brand storytelling for senior management, HQ, and global teams.
 </li>
 <li>
 Oversee creative agency management, ensuring the delivery of insight-driven, on-brand, and high-quality marketing outputs.
 </li>
 <li>
 Collaborate with product marketing, digital, media, and content teams to ensure a unified strategic direction.
 </li>
 <li>
 Conduct and synthesize consumer insights and competitive analysis to guide decision-making and brand positioning.
 </li>
 <li>
 Develop compelling storytelling frameworks that bring complex strategies to life in engaging and visually strong presentations.
 </li>
 <li>
 Monitor and analyze brand performance, providing actionable insights to optimize strategies.
 </li>
 <li>
 Identify and lead projects with the potential to set global best practices within the Samsung brand ecosystem.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
 </li>
 <li>
 Minimum 8+ years of experience in brand strategy, marketing strategy, or related roles &mdash; preferably within the tech or consumer electronics sector.
 </li>
 <li>
 Proven experience in developing strategic marketing presentations and brand narratives for senior leadership and global stakeholders.
 </li>
 <li>
 Strong understanding of brand positioning, consumer insights, and product launch strategy.
 </li>
 <li>
 Demonstrated ability to lead cross-functional teams and creative agency partners effectively.
 </li>
 <li>
 Exceptional strategic thinking, analytical, and storytelling abilities.
 </li>
 <li>
 Advanced proficiency in PowerPoint and other presentation tools.
 </li>
 <li>
 Excellent communication and interpersonal skills, with a strong ability to influence across all levels of the organization.
 </li>
 <li>
 Fluent in English (both written and spoken); additional languages are a plus.
 </li>
 <li>
 Prior experience on both agency and brand sides is a strong advantage.
 </li>
 </ul>
 
 
</div>

Brand Strategy Manager

PepsiCo

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Loyalty Program Senior Assistant Brand Manager to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Royalty Programs Senior Assistant Brand Manager - Beverage and directly report to Senior Brand Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<ul><li>Support annual brand and promotion planning for the PepsiCo Beverage portfolio.</li><li>
Assist in the execution of marketing campaigns, ensuring on-time delivery and high-quality implementation.</li><li>
Collaborate with cross-functional teams to align on campaign objectives, timelines and performance tracking.</li><li>
Monitor campaign performance and consumer engagement metrics, preparing regular analysis and reporting.</li><li>
Contribute to the development of creative materials and consumer communication in line with brand identity.</li><li>
Manage agency coordination and budget tracking to ensure smooth and efficient campaign execution.</li><li>
Identify opportunities to enhance brand visibility and consumer participation through data-driven insights.</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s from a university, preferably with analytical majors or heavy with electives</li><li>
2&ndash;4 years of experience in marketing, brand management, Insight or CRM roles</li><li>
Strong coordination, communication, and project management skills</li><li>
Strong Analytical thinker; keen on data analysis, interpretation, computation</li><li>
Creative &amp; curious; not hesitant to challenge status quo, try &amp; break things and start over</li><li>
Excellent Communicator (in English and Turkish); keen and able to move people with their ideas</li><li>
Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans and work with a positive &ldquo;make it happen&rdquo; attitude in harmony</li><li>
Passionate about consumer marketing and brand growth</li><li>
Innovative and entrepreneurial focus, keen interest in brand engagement &amp; loyalty platforms, digital business models and new technology advance</li></ul></div>

Consumer Loyalty Program Senior Assistant Brand Manager (Fixed-Term)

<div>
 
 TOM Bank is T&uuml;rkiye&rsquo;s first game-changer digital retail bank with the vision of being the biggest in T&uuml;rkiye and among the five fintech in Europe.
 
 
 TOM , which reached 9 million users in a short time with the Hadi application, is under the umbrella of Ayd&inodot;n Holding which hosts strong brands such as A-101, English Home, Memorial and also includes companies TOM Bank, TOM Digital, TOM PAY, TOM Finansman.
 
 
 TOM Bank is here to change banking!
 
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Lead the overall digital growth strategy, managing all digital channels, product performance, acquisition, and performance marketing teams.
 </li>
 <li>
 Drive customer acquisition, activation, and deepening to increase digital onboarding, product usage, and customer lifetime value.
 </li>
 <li>
 Own and optimize product performance KPIs including BNPL production volume, installment loan volume, credit card spending, average spend per card, and insurance premium generation.
 </li>
 <li>
 Oversee ROI-driven budget management and channel optimization to ensure efficient and sustainable growth.
 </li>
 <li>
 Manage digital initiatives that enhance traffic, conversion funnels, and engagement across mobile and web platforms.
 </li>
 <li>
 Lead customer segment management, including churn reduction, win-back strategies, segment-based growth, and end-to-end onboarding execution.
 </li>
 <li>
 Drive growth-focused integrations and partnerships with fintechs, group companies, and external partners to expand channels and product opportunities.
 </li>
 <li>
 Optimize the digital customer journey, improving onboarding flows, KYC/KYB steps, activation paths, and usage funnels.
 </li>
 <li>
 Deliver regular performance, product, and growth insights to senior leadership to inform data-driven strategic decisions.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Economics, Engineering, Marketing, Statistics, or a related analytical discipline.
 </li>
 <li>
 15+ years of experience in digital growth, performance marketing, digital strategy roles.
 </li>
 <li>
 Preferably experienced in digital banking, fintech, e-commerce, or technology-driven companies.
 </li>
 <li>
 Strong capability in managing digital channels and performance marketing frameworks.
 </li>
 <li>
 Advanced proficiency in SEO, CRM, analytics tools, customer data platforms, and attribution models.
 </li>
 <li>
 Demonstrated ability to analyze digital investments and optimize ROI.
 </li>
 <li>
 Proven experience turning insights into scalable, actionable growth strategies.
 </li>
 <li>
 Strong leadership skills with experience managing multidisciplinary teams.
 </li>
 <li>
 Excellent communication, organizational, and cross-functional collaboration capabilities.
 </li>
 <li>
 Agile, innovative, and solutions-oriented mindset with the ability to run multiple growth initiatives simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Who We Are :
 
 
 
 
 
 
 As TOM,
 
 <ul>
 <li>
 Customer Passionate 💜
 </li>
 <li>
 Game Changers 🚀
 </li>
 <li>
 Smart Efficient 🤝
 </li>
 <li>
 Super Clear 😎
 </li>
 <li>
 The Dream Team 🏅
 </li>
 </ul>
 
 
 
 
 
 If you are ready to take off, join us and let&rsquo;s change the future of banking together!
 
 
 
 
 To know us better, download the link :
 
 
 https://hadigeliyorhadi.com.tr/hadi-indir
 
 
 
 
</div>

Growth Director

Dugun.com

<div>
 
 Dugun.com helps millions of couples plan their weddings and connect with thousands of vendors across Turkey and beyond. We&rsquo;re a dynamic, data-driven, and customer-obsessed team passionate about building technology that simplifies one of life&rsquo;s biggest milestones.
 
 
 As Turkey&rsquo;s #1 wedding marketplace and part of a rapidly growing regional ecosystem, we are expanding our growth marketing efforts across multiple channels, products, and markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for an experienced
 
 Digital Growth Manager
 
 to lead data-driven user acquisition, conversion optimization, and retention initiatives across our digital platforms (web and app). You will play a key role in scaling our B2C and B2B growth &mdash; working closely with the marketing, product, and data teams to design, execute, and measure growth experiments that move the needle.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute
 
 growth strategies
 
 to drive user acquisition, activation, and retention.
 </li>
 <li>
 Coordinate &nbsp;
 
 paid performance campaigns
 
 (Google Ads, Meta, TikTok, and other digital channels) with dedicated SEM team
 </li>
 <li>
 Design and run
 
 A/B and multivariate experiments
 
 across landing pages, funnels, and app journeys.
 </li>
 <li>
 Collaborate with Product and Data teams to identify friction points and improve
 
 conversion rates (CRO)
 
 .
 </li>
 <li>
 Own
 
 marketing analytics dashboards
 
 , reporting on KPIs such as CAC, LTV, retention, and ROI.
 </li>
 <li>
 Implement
 
 marketing automation
 
 and lifecycle campaigns (email, push, SMS) to increase engagement.
 </li>
 <li>
 Stay ahead of digital trends, tools, and best practices to continuously improve marketing efficiency.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 4+ years of experience in growth roles (preferably in tech, SaaS, or marketplace businesses).
 </li>
 <li>
 Hands-on experience with
 
 analytics tools
 
 (GA4, Mixpanel, Adjust, Looker Studio, etc.).
 </li>
 <li>
 Proven ability to use
 
 data and experimentation
 
 to drive growth decisions.
 </li>
 <li>
 Experience with
 
 CRM and automation tools
 
 (e.g.,Insider, HubSpot, or similar).
 </li>
 <li>
 Analytical mindset, growth-oriented curiosity, and a bias for action.
 </li>
 </ul>
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Private Health Insurance
 </li>
 <li>
 Daily Meal Card
 </li>
 <li>
 Free Breakfast and Snacks
 </li>
 <li>
 On-site Doctor &amp; Dietitian
 </li>
 <li>
 Football &amp; Basketball Teams
 </li>
 <li>
 Unlimited Coffee at Dugun.com Caf&eacute;
 </li>
 <li>
 Happy Hours &amp; Team Events Throughout the Year
 </li>
 </ul>
 
 
 
</div>

Digital Growth Manager

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 
 beauty-tech
 
 company all around the world!
 
 Beauty
 
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 
 create the beauty that moves the world!
 
 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our
 
 Consumer Products Team
 
 !
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Determine white spaces in the market and identify further source of growth
 </li>
 <li>
 Lead Integrated Marketing Communication (IMC) process of the brand
 </li>
 <li>
 Implement new product launches and strive to maintain growth on pillar products
 </li>
 <li>
 Responsible for the local adaptation/ development of advertising creative material; implement media recommendation
 </li>
 <li>
 Propose and implement promotional and trade marketing plan for product(s)
 </li>
 <li>
 Analyze market and consumer data and make recommendations to management
 </li>
 <li>
 Interact effectively with other departments (sales, logistics, training department&hellip;) to support marketing objectives
 </li>
 <li>
 Manage PPP budget for product(s) and ensure sales forecast accuracy
 </li>
 <li>
 Provide projects to increase the awareness of the brand both in media and on the field
 
 
 </li>
 </ul>
 
 Do You Have What It Takes
 
 
 
 <ul>
 <li>
 4 years&rsquo; university degree
 </li>
 <li>
 For Product Manager min. 1 years of experience and for Senior Product Manager min. 3 years of experience in product management/brand development
 </li>
 <li>
 Strong analytical problem solving, communication and negotiation skills
 </li>
 <li>
 Growth mindset and results driven
 </li>
 <li>
 Innovative, ambitious, and able to take initiative
 </li>
 <li>
 Excellent communication skills in English
 
 
 </li>
 </ul>
 
 What Could L&rsquo;or&eacute;al Offer You
 
 
 
 <ul>
 <li>
 The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
 </li>
 <li>
 Work with some of the biggest brands and experts in the business, and the most passionate people
 </li>
 <li>
 A diverse environment
 </li>
 <li>
 Opportunity to be at the center of digital transformation
 </li>
 <li>
 World class training and development
 
 
 </li>
 </ul>
 #WEARELOREAL
 
 
 Take a closer look at our world here!
</div>

Product Manager/Senior Product Manager L’Oréal Paris, Consumer Products

Dataroid

<div>
 
 Join us on our exciting journey at Dataroid, the award-winning digital analytics and customer engagement platform!
 
 
 
 
 
 Dataroid empowers leading brands to enhance every individual customer experience through deep customer insight, data science modelling, and omnichannel marketing.
 
 
 
 
 
 As Turkey's fastest-growing data analytics platform, we embrace challenges, explore new technologies, and aim to impact industries globally by helping businesses harness data to create seamless customer experiences.
 
 
 
 
 
 At Dataroid, our developers drive innovation, staying ahead of technology trends to deliver simple and seamless solutions. Already used by leading enterprises in finance, airlines, and retail, Dataroid reshapes the experience of over 120 million users.
 
 
 
 
 
 
 Senior Product Manager
 
 elicits business needs collaboratively with the customer and product team; manages all product requirements from definition and modelling to development, testing and launch.
 
 
 
 
 
 As a member of an agile team,
 
 Senior Product Manager
 
 is expected to have excellent communication and analytical skills to deliver the highest value to the customer and user. If you feel comfortable with these responsibilities, we would love to see you on board.
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Understand product strategy and goals to maximize value and efficiency of product deliveries
 </li>
 <li>
 Study product usage, qualitative and quantitative analysis, and industry research data to inform strategies and product proposals
 </li>
 <li>
 Gather customer context and write product briefs to frame user needs for engineering, design, customer success, and marketing teams
 </li>
 <li>
 Align engineering and design teams on the correct problems with clear, written communication
 </li>
 <li>
 Prioritize and execute on an ambitious and impactful product roadmap
 </li>
 </ul>
 
 
 
 
 
 What you&rsquo;ll need:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a technical field or equivalent experience building/shipping software products
 </li>
 <li>
 5 years of hands-on product ownership experience
 </li>
 <li>
 Experience creating examples through user flows and wireframes, working with cross-functional teams
 </li>
 <li>
 Strong problem-solving ability and prioritization approach to evaluate product trade-offs and risks
 </li>
 <li>
 Structured thinking to express your big ideas succinctly to key stakeholders
 </li>
 <li>
 Knowledge of the analytics market and data infrastructure is preferred
 </li>
 <li>
 Ability to apply AI in product development and strategy
 </li>
 <li>
 Fluency in English
 </li>
 </ul>
 
 
 
 
 
 Why Dataroid?
 
 
 
 
 
 
 
 🌟Great Compensation &amp; Benefits:
 
 We provide an attractive compensation package, including private health insurance, company-supported pension plans, meal vouchers, commute assistance, remote work benefits, and a paid day off for your birthday.
 
 
 
 
 
 
 💻Enhanced Workdays:
 
 Enjoy the flexibility of adaptable working hours. We offer online events, inspiring guest speakers, office snacks, a culture that limits unnecessary meetings, and many other perks designed to make your weekdays more enjoyable.
 
 
 
 
 
 
 📚Growth &amp; Learning:
 
 Your development is our priority, with access to premier online learning platforms like Udemy, digital libraries, and tailored training programs to support your career journey.
 
 
 
 
 
 
 🚀Thriving Community:
 
 Be part of a vibrant and close-knit team that values connection. Enjoy happy hours, workshops, seasonal celebrations, and other events that bring us together.
 
 
 
 
 
 
 🎯Open Dialogue:
 
 Our flat organizational structure fosters direct and transparent communication. Your ideas and feedback are always welcome, ensuring your voice is heard and valued.
 
 
 
 
 
 FIND MORE ABOUT US 🔎
 
 
 Our career page: https://www.dataroid.com/careers/
 
 
 Our company page: https://www.dataroid.com/
 
 
 
 
 
 
 We will process your personal data as part of our recruitment procedures. To find out more, please consult our
 
 Candidate Privacy Notices.
 
</div>

Senior Product Manager

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