digital marketing manager Jobs in Chicago

digital marketing manager

digital marketing manager – ai & web strategy Jobs in Chicago

digital marketing manager – ai & web strategy

director, website and digital marketing Jobs in Chicago

director, website and digital marketing

manager, website and marketing automation Jobs in Chicago

manager, website and marketing automation

senior marketing manager

digital marketing manager ai web strategy

MedPro Disposal

<div><p><b>Company Overview</b><br>
<br>
<b>Join the leader transforming healthcare waste management across America.</b></p>
<p>
MedPro Disposal is the nation's largest privately-held medical waste management company, serving 35,000+ providers across 48 states in a $2+ billion market. Since 2009, we've been the trusted partner helping healthcare facilities save up to 30% on waste management costs while maintaining 99% on-time service.</p>
<p><b>
What we do:</b> We lead with comprehensive medical waste disposal solutions, plus pharmaceutical waste management, secure document destruction, and compliance training services&mdash;all powered by innovative technology and a client-first approach.</p>
<p><b>
Why it matters:</b> We handle the critical but complex challenge of medical waste management so healthcare providers can focus on what they do best: delivering exceptional patient care.</p>
<p><b>
Our impact:</b> From physician practices to hospitals, dental offices to long-term care facilities, we're trusted advisors and strategic partners&mdash;not just vendors. We combine proven expertise with environmental responsibility and comprehensive protection to solve complex operational challenges.</p>
<p><b>
Ready to grow with us?</b></p>
<p>
Join a fast-scaling, mission-driven company where we Do The Right Thing, roll up our sleeves with a &quot;figure it out&quot; attitude, and win as a team. We're building something meaningful&mdash;making healthcare safer, more compliant, and more efficient&mdash;one client at a time.</p>
<p><b>
Position Overview:</b></p>
<p>
We&rsquo;re looking for a <b>Digital Marketing Manager</b> to oversee and optimize all of MedPro&rsquo;s digital channels. This role is both strategic and hands-on &mdash; you&rsquo;ll shape our digital strategy while also executing campaigns, managing performance, and ensuring our online presence reflects our brand and drives measurable results.</p>
<p><b>
Key Responsibilities:</b></p>
<ul>
<li><b>Own the digital ecosystem</b> &mdash; manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online.</li>
<li><b>Manage resources</b> &mdash; you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and rout eownership to in-house resources, as well as freelance and outside agency partners.</li>
<li><b>Lead AI-driven initiatives</b> &mdash; oversee AI and GEO-targeted marketing strategies, including emerging AI search platforms and content optimization.</li>
<li><b>Align digital messaging</b> &mdash; ensure our online presence and creative assets reflect company strategy, positioning, and tone.</li>
<li><b>Implement &amp; maintain tracking</b> &mdash; ensure end-to-end analytics, attribution, and reporting are accurate and actionable.</li>
<li><b>Collaborate cross-functionally</b> &mdash; work closely with leadership, design, sales, and content teams to align campaigns with business goals.</li>
<li><b>Stay ahead of trends</b> &mdash; proactively identify opportunities in AI, automation, and search technologies to strengthen MedPro&rsquo;s competitive edge.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>5+ years of experience in <b>digital marketing</b>, ideally with experience in <b>multi-channel performance management</b>.</li>
<li>Proven success managing <b>SEO, paid search, paid social, and website strategy</b>.</li>
<li>Working knowledge of <b>Google Analytics (GA4)</b>, <b>Tag Manager</b>, <b>Search Console</b>, digital heat maps, and ad platforms (Google Ads, Meta, LinkedIn, etc.). Can leverage agency and outside vendor resources for high expertise</li>
<li>Experience with <b>AI tools</b>, <b>GEO/AI-based targeting</b>, or <b>AI search initiatives</b> a strong plus.</li>
<li>Data-driven mindset with strong analytical and project management skills.</li>
<li>Excellent communicator with the ability to translate strategy into clear digital execution.</li>
</ul>
<p><b>Compensation and Benefits:</b></p>
<ul>
<li>Base salary range $90,000-$125,000 based on experience.</li>
<li>Growing company with a strong mission in healthcare compliance.</li>
<li>Opportunity to shape the future of our digital marketing and AI initiatives.</li>
<li>Supportive, entrepreneurial environment that values innovation and execution.</li>
<li>Comprehensive benefits package including health, dental, and vision insurance, paid time off, and more.</li>
</ul>
<p><b>Application Process:</b></p>
<p>
Shortlisted candidates will be scheduled for initial phone screening and will be required to complete a brief skills assessment before the first interview.</p>
<p><b>
Equal Employment Opportunity Statement</b></p>
<p>
MedPro Disposal is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace and encourage applications from all qualified individuals regardless of race, religion, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected characteristic.</p></div>

Digital Marketing Manager – AI & Web Strategy

Syndigo

<div>
 Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem&mdash; accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil &amp; gas, pet, health and beauty, automotive, apparel, and healthcare products.
 <br/>
 <br/>
 Syndigo serves the industry&rsquo;s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
 <br/>
 <br/>
 Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we&rsquo;re always looking to identify talented individuals to join our team.
 <br/>
 <br/>
 <ul>
  <li>
   This is a hybrid position that requires 2 days per week in office at our Chicago location**
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 We are seeking a forward-thinking
 <strong>
  Director of Website &amp; Digital Marketing
 </strong>
 to lead the evolution of our digital presence and organic growth strategies. This leader will own the company&rsquo;s global web properties while driving innovation in how our brand is discovered and represented across both traditional search and the rapidly growing world of AI-driven generative search (GEO).
 <br/>
 <br/>
 In this role, you will not only optimize the website experience but also pioneer new marketing approaches that ensure our brand, expertise, and content surface prominently in generative AI responses. Success will require close collaboration with product marketing, communications, PR, and content leaders to align narratives across web, media, and AI-driven platforms.
 <br/>
 <br/>
 This is a unique opportunity to shape the future of digital marketing in a B2B SaaS company and establish our leadership in how buyers discover and engage with us in the age of AI search. The role reports to the CMO.
 <br/>
 <br/>
 <strong>
  How We&rsquo;ll Be Winning Together Day To Day
 </strong>
 <br/>
 <br/>
 <ul>
  <li>
   Website Leadership
  </li>
  <ul>
   <li>
    Own the strategy, roadmap, and performance of global websites and microsites.
   </li>
   <li>
    Ensure a seamless, engaging, and conversion-optimized experience for diverse audiences worldwide.
   </li>
   <li>
    Drive the web localization strategy and execution.
   </li>
   <li>
    Lead site innovation, CRO (conversion rate optimization), and personalization to improve engagement and pipeline, partnering closely with demand generation.
   </li>
   <li>
    Partner with content, brand, and product marketing teams to showcase company thought leadership and value.
   </li>
   <li>
    Own and drive the tech stack for the website.
   </li>
   <li>
    Ensure all day-to-day web operations run smoothly for all functions that rely on the website, including marketing, sales, HR, partners, and more.
   </li>
   <li>
    Lead a team of fulltime and agency resources. Manage contracts and budgets efficiently and effectively.
   </li>
  </ul>
  <li>
   Generative Engine Optimization (GEO)
  </li>
  <ul>
   <li>
    Develop and lead the company&rsquo;s GEO strategy to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others).
   </li>
   <li>
    Collaborate with comms and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries.
   </li>
   <li>
    Define and evangelize best practices for structuring content, metadata, schema, and contextual signals that improve AI-driven discoverability.
   </li>
   <li>
    Stay ahead of trends in generative AI and educate the organization on emerging opportunities and risks.
   </li>
  </ul>
  <li>
   SEO &amp; Organic Growth
  </li>
  <ul>
   <li>
    Oversee global SEO strategies to maximize discoverability across traditional search engines.
   </li>
   <li>
    Optimize content hubs, landing pages, and product resources for keyword visibility and organic growth.
   </li>
   <li>
    Align SEO and GEO strategies into a holistic organic growth playbook.
   </li>
  </ul>
  <li>
   Analytics &amp; Performance
  </li>
  <ul>
   <li>
    Define KPIs and dashboards for web, SEO, and GEO performance.
   </li>
   <li>
    Provide regular reporting and insights to executives on pipeline contribution and brand visibility.
   </li>
   <li>
    Use analytics and testing tools to understand user behavior and continuously improve experiences.
   </li>
  </ul>
  <li>
   Leadership &amp; Collaboration
  </li>
  <ul>
   <li>
    Build and lead a high-performing team of web managers, SEO/GEO specialists, and agency partners.
   </li>
   <li>
    Collaborate across marketing, PR, comms, sales, and product to drive cross-functional digital impact.
   </li>
   <li>
    Act as the internal champion for GEO and web excellence, helping the organization think differently about digital visibility in the AI era.
    <br/>
   </li>
  </ul>
 </ul>
 <strong>
  WE SHOULD TALK IF THIS SOUNDS LIKE YOU
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   8&ndash;12 years of experience in digital marketing, with leadership roles in website strategy, SEO, and organic growth (B2B SaaS experience strongly preferred).
  </li>
  <li>
   Demonstrated success building and optimizing global websites as demand-generation engines.
  </li>
  <li>
   Proven expertise in SEO and an emerging leader in GEO (AI search optimization).
  </li>
  <li>
   Experience partnering with PR and comms teams to influence brand visibility across digital and media ecosystems.
  </li>
  <li>
   Hands-on experience with CMS platforms (WordPress, Webflow, others), SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog, emerging GEO trackers), and analytics platforms (GA4, Tag Manager, Looker/Tableau).
  </li>
  <li>
   Strong communicator and influencer who can lead cross-functional initiatives.
  </li>
  <li>
   Visionary mindset with the ability to pioneer new approaches while delivering measurable results.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
 <br/>
 <br/>
 For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
 <br/>
 <br/>
 <strong>
  Budgeted Salary Range Is
  <br/>
  <br/>
 </strong>
 $144,000&mdash;$180,000 USD
 <br/>
 <br/>
 <strong>
  Diversity, Equity &amp; Inclusion
  <br/>
  <br/>
 </strong>
 To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
 <br/>
 <br/>
 Diversity is woven into our fabric at Syndigo and it&rsquo;s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
 <br/>
 <br/>
 All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
 <br/>
 <br/>
 <strong>
  GDPR/CCPA
  <br/>
  <br/>
 </strong>
 Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
 <br/>
 <br/>
 <strong>
  Syndigo Job Applicant Privacy Notice
  <br/>
  <br/>
 </strong>
 At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
</div>


Director, Website and Digital Marketing

HUB International

<div><p><b>About Specialty Program Group (SPG):</b></p><p>
Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. We provide strategic, creative, and digital marketing expertise to help our partner companies grow faster, operate smarter, and deliver best-in-class specialty insurance solutions.</p><p></p><p><b>
About the Role:</b></p><p>
The <b>Digital Marketing Specialist</b> plays a key role in SPG&rsquo;s centralized <b>Marketing Center of Excellence</b>, leading the design and execution of multi-brand digital strategies that drive awareness, engagement, and lead generation.</p><p></p><p>
This role combines traditional digital marketing skills with emerging <b>AI-driven marketing practices</b>, focusing on performance optimization across search, content, and paid channels. The ideal candidate is both analytical and creative&mdash;someone who can harness data, technology, and AI tools to elevate SPG&rsquo;s digital footprint and ensure visibility across evolving search ecosystems, including <b>AI-powered search engines</b>.</p><p></p><p><b>
Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago, IL.</b></p><p></p><p><b>
Key Responsibilities:</b></p><p></p><p><b>
Digital Strategy &amp; Execution:</b></p><ul><li><p>
Lead SPG&rsquo;s digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals.</p></li><li><p>
Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs.</p></li><li><p>
Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI.</p></li></ul><p></p><p><b>
AI-Driven Marketing &amp; Innovation:</b></p><ul><li><p>
Integrate <b>AI-powered tools</b> into campaign management and optimization workflows (e.g., ChatGPT, Jasper, Copy.ai, AdCreative.ai, SurferSEO, SEMrush, HubSpot AI, and Google&rsquo;s Gemini suite).</p></li><li><p>
Monitor and adapt to <b>AI-search behavior</b> and <b>Generative AI search result</b> trends (Google SGE, Bing Copilot, Perplexity, ChatGPT Search), ensuring SPG brands maintain high visibility in AI-driven discovery engines.</p></li><li><p>
Use AI models to analyze campaign data, forecast performance, and optimize ad spend allocation across channels.</p></li><li><p>
Collaborate with the SEO &amp; Content teams to develop <b>AI-optimized content strategies</b>, focusing on authority signals, structured data, and conversational intent for AI search ranking.</p></li><li><p>
Test and pilot emerging AI-based ad solutions, such as Google Performance Max, Meta Advantage+, and programmatic AI targeting tools.</p></li></ul><p></p><p><b>
Website &amp; Analytics Management:</b></p><ul><li><p>
Oversee SPG&rsquo;s digital ecosystem (corporate + brand sites), ensuring all sites are optimized for UX, SEO, and conversion.</p></li><li><p>
Manage performance dashboards using GA4, Looker Studio, and AI analytics tools to monitor engagement, conversions, and ROI.</p></li><li><p>
Partner with Web Development and Analytics teams to ensure proper tagging, event tracking, and data integrity.</p></li></ul><p></p><p><b>
Paid Media &amp; Lead Generation:</b></p><ul><li><p>
Manage and scale paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.</p></li><li><p>
Leverage <b>AI-based audience modeling and predictive bidding</b> to maximize reach and efficiency.</p></li><li><p>
Implement A/B and multivariate testing using AI-assisted platforms to improve creative and landing page conversion rates.</p></li></ul><p></p><p><b>
Content, SEO &amp; AI Search Optimization:</b></p><ul><li><p>
Oversee keyword strategy, content audits, and technical SEO initiatives, ensuring compliance with best practices for both traditional and AI-powered search engines.</p></li><li><p>
Collaborate with content and creative teams to develop <b>AI-optimized, high-authority content</b> that enhances E-E-A-T (Experience, Expertise, Authority, Trust).</p></li><li><p>
Utilize generative AI and NLP tools for topic clustering, internal linking strategies, and long-tail keyword discovery.</p></li></ul><p></p><p><b>
Collaboration &amp; Leadership:</b></p><ul><li><p>
Work cross-functionally with marketing, sales, and operations teams to align campaigns with revenue objectives.</p></li><li><p>
Present campaign insights, performance dashboards, and AI-driven forecasts to senior leadership and divisional teams.</p></li></ul><p></p><p><b>
Qualifications:</b></p><ul><li><p>
Bachelor&rsquo;s degree in Marketing, Communications, or related field; Master&rsquo;s preferred.</p></li><li><p>
4-7 years of experience managing digital marketing across SEO, SEM, paid media, and analytics.</p></li><li><p>
Demonstrated experience with <b>AI-driven marketing tools and search optimization strategies.</b></p></li><li><p>
Strong knowledge of <b>AI search behavior</b> (SGE, ChatGPT Search, Bing Copilot, etc.) and how it impacts SEO and content strategy.</p></li><li><p>
Hands-on experience with:</p><ul><li><p>
Google Ads, Performance Max, and LinkedIn Ads</p></li><li><p>
GA4, Tag Manager, Looker Studio (Data Studio), HubSpot or Salesforce</p></li><li><p>
SEO tools (SEMrush, Ahrefs, SurferSEO, Clearscope, Jasper, ChatGPT)</p></li><li><p>
Programmatic or AI-based ad platforms (AdCreative.ai, Metadata.io, etc.)</p></li><li><p>
Email Marketing (Dynamics, HubSpot, Pardot)</p></li></ul></li><li><p>
Strong analytical skills with the ability to translate data into strategic insights.</p></li><li><p>
Exceptional project management, communication, and presentation skills.</p></li><li><p>
Experience in insurance, financial services, or other regulated industries preferred.</p></li></ul><p></p><p><b>
Salary Transparency:</b></p><p>
Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states: The expected salary range for this position is $100,000-$125,000 with additional annual discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidate&rsquo;s skills, experience and working location, as well as the specific position&rsquo;s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.</p><p></p><p><b>
#SPG</b></p><p></p>
Department Marketing<p></p>
Required Experience: 5-7 years of relevant experience<p></p>
Required Travel: No Travel Required<p></p>
Required Education: Bachelor's degree (4-year degree)<p></p><p>
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.</p><p></p><p>
E-Verify Program</p><p></p><p>
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team HUBRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.</p></div>

Digital Marketing Specialist

Allstar Home Services

<div><div>At Allstar Services, a Morgan Stanley Capital Partners portfolio company, we're redefining the home services industry through innovation and growth. With a national network of roofing and remodeling brands, we're seeking a Manager of Website &amp; Marketing Automation to own our digital presence, optimize performance, and scale automation across multiple brands.</div><div>
The Manager &ndash; Website &amp; Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies.</div><div>
This role is remote with occasional travel, but we are actively hiring in the states where we operate.</div>
<h3 class="jobSectionHeader"><b>What You'll Do:</b></h3><ul><li>
Lead website strategy across multiple brands-site structure, UX flows, navigation, and mobile/responsive performance.</li><li>
Partner with agencies to build, launch, and optimize brand and growth market websites.</li><li>
Drive conversion optimization through A/B testing, heat maps, analytics, and user behavior insights.</li><li>
Own marketing automation &amp; lifecycle campaigns (email, SMS, nurture flows, re-engagement, loyalty, cross-sell/up-sell).</li><li>
Ensure websites are optimized for SEO best practices to maximize traffic and lead generation.</li><li>
Collaborate with brand, SEO, creative, and performance marketing teams to align with business goals.</li><li>
Stay ahead of emerging MarTech and AI tools to improve conversion and customer experience.</li></ul><h3 class="jobSectionHeader"><b>
What We're Looking For:</b></h3><ul><li>
3&ndash;5+ years of experience in website management, CRO, and marketing automation.</li><li>
Hands-on experience with CMS platforms, marketing automation (HubSpot, Marketo, Pardot, Klaviyo, Salesforce, etc.), and A/B testing/analytics tools (GA4, Hotjar, FullStory, Optimizely, etc.).</li><li>
Knowledge of technical SEO and site performance optimization.</li><li>
Experience managing vendors/agencies and delivering results on time.</li><li>
Analytical mindset, comfort with dashboards, reporting, and data-driven decision making.</li><li>
A builder's mentality-comfortable experimenting, iterating, and scaling what works.</li></ul><h3 class="jobSectionHeader"><b>
Compensation and Benefits:</b></h3><ul><li>
$90K&ndash;$105K base salary (DOE)</li><li>
Health, dental, and vision insurance</li><li>
401(k) with company match</li><li>
Unlimited PTO &amp; flexible remote-first culture</li><li>
Professional development opportunities (training, conferences, continued learning)</li><li>
Collaborative culture with clear paths for growth</li></ul><h3 class="jobSectionHeader"><b>
Why Join Allstar?</b></h3><ul><li>
Be part of a fast-growing, private equity-backed national platform.</li><li>
Shape the digital experience across established and emerging brands.</li><li>
High visibility role with impact on lead generation, customer engagement, and revenue.</li><li>
Growth opportunities as we expand into new markets nationwide.</li><li>
Remote role-hiring only in states where Allstar Services operates.</li></ul><div><b>
About Us:</b></div><div>
At Allstar Services, we're redefining the roofing industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential roofing companies, delivering best-in-class solutions to homeowners across the U.S.</div><div>
We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you'll gain valuable experience in a dynamic industry.</div><div>
If you're ready to join an industry leader making waves nationwide, this is your chance to jump in and make an impact. Visit <b>allstarservicesnow.com</b> to explore our growing family of brands.</div><div>
Allstar Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.</div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Manager, Website and Marketing Automation

Kimberly-Clark

<div><p>You&rsquo;re not the person who will settle for just any role. Neither are we. Because we&rsquo;re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you&rsquo;ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you&rsquo;ll help us deliver better care for billions of people around the world. It starts with YOU.</p><p></p><p>
As a key member of the Brand Discovery team, this role is responsible for driving the organic search strategy for Kimberly-Clark brands, ensuring strong visibility and performance across owned and earned digital platforms. By leveraging data-driven insights and staying ahead of evolving search trends, including AI and social search, the Brand Discovery Lead plays a critical role in enhancing consumer engagement and conversion. The role collaborates cross-functionally with marketing, sales, IT, omni-marketing, analytics, and external partners to deliver seamless, innovative SEO and content strategies that align with broader Brand and business goals. This position directly impacts the organization&rsquo;s ability to adapt to change and meet consumer needs in a dynamic digital landscape.</p><p></p><p>
In this role, you will:</p><ul><li><p>
Develop, execute, monitor and optimize organic search and content strategies to improve the organic search &amp; conversion performance for assigned Kimberly-Clark brands on owned sites &amp; earned sites (Websites, apps, 3rd party platforms like Amazon, Walmart, Target, Kroger, Costco etc.)</p></li><li><p>
Manage day-to-day organic search operations for assigned Kimberly-Clark brand. This includes flawless execution of SEO and content strategy including keyword research, keyword strategy, content design, content deployment, monitoring &amp; analyzing search performance, addressing execution issues, project management etc.</p></li><li><p>
Maintain a deep understanding of organic search trends and best practices, and apply that understanding to search optimization strategies (e.g. AI impact on traditional search, new AI search platforms, social search, etc.)</p></li><li><p>
Develop insights based on competitor trends, benchmarking &amp; performance to inform strategy.</p></li><li><p>
Build strong partnerships with agencies &amp; relevant external service-providers in the organic search &amp; content creation space.</p></li><li><p>
Work with cross-functional teams (marketing, sales, IT, omni-marketing, Analytics, agencies etc.) to understand brand/customer strategies &amp; translate the same into organic search &amp; content strategies for brand.com as well as e-commerce platforms.</p></li><li><p>
Collaborate with commercial analytics team to influence the organic search &amp; content effectiveness analytics roadmap.</p></li><li><p>
Partner with the IT team to assess and develop technical search strategies and continually optimize based upon performance results.</p></li><li><p>
Work in partnership with the Brand Media Leaders to ensure that organic search plans are aligned with the paid media plans (SEM, paid search in retail media etc.)</p></li><li><p>
Contribute to development of K-C best practices in organic search, content design &amp; content effectiveness measurement</p></li><li><p>
Conduct brand.com and retailer site audits to consumer experience improvement opportunities &amp; provided recommendations for taxonomy, UX, filters, content, etc.</p></li></ul><p></p><p><b>
About Us</b></p><p>
Huggies&reg;. Kleenex&reg;. Cottonelle&reg;. Scott&reg;. Kotex&reg;. Poise&reg;. Depend&reg;. Kimberly-Clark Professional&reg;. You already know our legendary brands&mdash;and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn&rsquo;t exist without talented professionals, like you.</p><p></p><p>
At Kimberly-Clark, you&rsquo;ll be part of the best team committed to driving innovation, growth and impact. We&rsquo;re founded on more than 150 years of market leadership, and we&rsquo;re always looking for new and better ways to perform &ndash; so there&rsquo;s your open door of opportunity. It&rsquo;s all here for you at Kimberly-Clark.</p><p></p><p><b>
Led by Purpose. Driven by You.</b></p><p></p><p><b>
About You</b></p><p>
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.</p><p><br>
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we&rsquo;re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you&rsquo;ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.</p><p></p><p>
In one of our professional roles, you&rsquo;ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:</p><p></p><ul><li><p>
Bachelor&rsquo;s Degree required</p></li><li><p>
5+ years of experience in digital marketing or web technology, with a focus on SEO and content<br>
optimization and/or a strong track record in a technical or digital marketing management role.</p></li><li><p>
3+ years of hands-on experience with search, mobile, social, data &amp; analytics, CMS, and/or eCommerce platforms.</p></li><li><p>
Strong working knowledge in search engine optimization (SEO) and/or eCommerce, with the ability to<br>
translate business goals into measurable SEO and content strategies.</p></li><li><p>
Strong working knowledge in SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming<br>
Frog, BrightEdge, or Moz.</p></li><li><p>
Proficient in using web analytics platforms (e.g., Google Analytics, Adobe Analytics) to extract insights and inform strategy.</p></li><li><p>
Solid understanding of evolving search trends, including AI-driven search, social search, and emerging<br>
digital platforms.</p></li><li><p>
Demonstrated ability to conduct competitive analysis, keyword research, and performance benchmarking.</p></li><li><p>
Experience working directly with search engines or digital agencies on search-related initiatives.</p></li><li><p>
Excellent relationship management and collaboration skills, with the ability to communicate effectively<br>
across business and technical teams.</p></li><li><p>
Strong project management, facilitation, and communication skills, with a focus on delivering results in a cross-functional environment.</p></li></ul><p></p><p><b>
Total Benefits</b></p><p>
Here are just a few of the benefits you&rsquo;d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.</p><p><b><br>
Great support for good health</b> with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.</p><p></p><p><b>
Flexible Savings and spending accounts</b> to maximize health care options and stretch dollars when caring for yourself or dependents.</p><p></p><p><b>
Diverse income protection insurance options</b> to protect yourself and your family in case of illness, injury, or other unexpected events.</p><p></p><p><b>
Additional programs and support </b>to continue your education, adopt a child, relocate, or even find temporary childcare.</p><p></p><p><b>
To Be Considered</b><br>
<br>
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.</p><p></p><p>
In the meantime, please check out the careers website.</p><p></p><p><b>
And finally, the fine print&hellip;.</b></p><p></p><p><i>
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.</i></p><p></p><p><i>
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.</i></p><p></p><p><i>
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.</i></p><p></p><p><i>
Veterans and members of the Reserve and Guard are highly encouraged to apply.</i></p><p></p><p><i>
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark&rsquo;s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark&rsquo;s sole discretion.</i></p><p></p><p><i>
#LI-Hybrid</i></p>
Salary Range: 140,320 &ndash; 173,360 USD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.</div>

Brand Discovery Lead - Kleenex®

Aspen Dental

<div><div><p>The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.<br>
</p></div><p></p><div><p>As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as Director, CRM Operations &amp; Martech.</p><p></p><div><div><p><b>
Position Overview</b><br>
Reporting to the VP of CRM, the Director, CRM Operations will lead the <b>vision, strategy, and roadmap</b> for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value.</p></div><div><p>
This role will also optimize and streamline our digital marketing processes, technology, and data-driven initiatives. This role is responsible for ensuring the efficiency of campaign execution, enhancing marketing technology stack capabilities, and driving data integrity and compliance. The ideal candidate is process-driven, analytical, and experienced in managing marketing automation, operations, and cross-functional collaboration.<br>
Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience &mdash; transforming data into meaningful engagement at scale.<br>
<br>
<b>Key Responsibilities</b><br>
<b>Product Strategy &amp; Ownership</b></p></div><div><ul><li><p>
Define and communicate the personalization vision, strategy, priorities, and KPIs</p></li></ul></div><div><ul><li><p>
Lead CRM and personalized campaign execution with cross-functiona</p></li></ul></div><div><ul><li><p>
Evaluate and integrate Martech platforms to scale customer engagement.</p></li></ul></div><div><ul><li><p>
Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration.</p></li></ul></div><p></p><div><p><b>
Strategic &amp; Analytical Leadership</b></p></div><div><ul><li><p>
Link tactical execution to enterprise business strategies.</p></li></ul></div><div><ul><li><p>
Use data to measure performance, optimize campaigns, and drive improvements.</p></li></ul></div><div><ul><li><p>
Identify problems, create scalable solutions, and optimize operational processes.</p></li></ul></div><div><ul><li><p>
Champion continuous improvement and stay ahead of industry trends.</p></li></ul></div><p></p><div><p><b>
Customer Journey &amp; Personalization</b></p></div><div><ul><li><p>
Translate journey insights into digital tools that improve targeting, relevance, and conversion.</p></li></ul></div><div><ul><li><p>
Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI.</p></li></ul></div><div><ul><li><p>
Deliver personalized use cases like real-time content, contractor training, and behavioral tracking.</p></li></ul></div><div><ul><li><p>
Manage relationships with external vendors and agencies supporting digital marketing efforts</p></li></ul></div><div><ul><li><p>
Background in customer journey mapping or omni-channel orchestration</p></li></ul></div></div><p></p><div><div><p><b>
Data Activation &amp; Optimization</b></p></div><div><ul><li><p>
Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.)</p></li></ul></div><div><ul><li><p>
Oversee platform implementation and evolution.</p></li></ul></div><div><ul><li><p>
Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels.</p></li></ul></div><p></p><div><p><b>
Leadership &amp; Collaboration</b></p></div><div><ul><li><p>
Lead cross-functional teams in a matrixed environment to deliver measurable outcomes.</p></li></ul></div><div><ul><li><p>
Build strong partnerships across marketing, product, IT, and analytics.</p></li></ul></div><div><ul><li><p>
Foster a culture of innovation, agility, and customer-centricity.</p></li></ul></div><div><ul><li><p>
Compliance &amp; Best Practices</p></li></ul></div><div><ul><li><p>
Ensure marketing campaigns comply with data privacy laws and industry regulations.</p></li></ul></div><div><ul><li><p>
Maintain deliverability best practices for email and messaging platforms</p></li></ul></div><div><ul><li><p>
Stay up to date on digital marketing trends and best practices, ensuring the team remains innovative and competitive</p></li></ul></div><div><ul><li><p>
Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives.</p></li></ul></div><div><ul><li><p>
Work CRM Channel teams with creative, content, and digital teams to streamline asset creation and campaign execution.</p></li></ul></div><div><ul><li><p>
Partner with sales and customer support teams to align marketing initiatives with customer needs.</p></li></ul></div><p></p><div><p><b>
Qualifications</b></p></div><div><ul><li><p>
10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms</p></li></ul></div><div><ul><li><p>
Hands-on experience with Salesforce, CDPs (Datacloud preferred), and automation tools</p></li></ul></div><div><ul><li><p>
Proven track record driving personalization, segmentation, and data-driven marketing at scale</p></li></ul></div><div><ul><li><p>
Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA)</p></li></ul></div></div><div><div><ul><li><p>
Strong ability to turn technical architecture and customer insights into scalable business solutions.</p></li></ul></div><div><ul><li><p>
Demonstrated success leading cross-functional teams and delivering measurable results.</p></li></ul></div><div><ul><li><p>
Entrepreneurial mindset with strong problem-solving and innovation skills</p></li></ul></div><div><ul><li><p>
Excellent analytical, communication, and collaboration skills</p></li></ul></div></div></div><p></p><div><p>
 If you are an applicant residing in California, please view our privacy policy here:</p></div><div><p>
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees</p></div><ul><li><p>
 Salary: Annual pay range: $150,000 - $180,000, plus bonus/incentives</p></li><li><p>
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match</p></li></ul></div>

Director, CRM Operations & Martech

Matrix Sciences International Inc.

<div><h2 class="jobSectionHeader"><b>About Matrix Sciences</b></h2><p>
At Matrix Sciences, we help food companies deliver safe, high-quality products with confidence. Through our network of laboratories, advisory services, research, and data management, we empower brands to prevent contamination and meet rigorous quality standards.<br>
<br>
We&rsquo;re a fast-growing, mission-driven organization redefining food safety &mdash; and we&rsquo;re looking for a motivated Marketing Intern to join our team.</p><h2 class="jobSectionHeader"><b>
Why This Role Matters</b></h2><p>
As a Marketing Intern, you&rsquo;ll gain real-world experience supporting Matrix Sciences&rsquo; digital marketing efforts across multiple websites and platforms. You&rsquo;ll help maintain our WordPress websites, assist with SEO and analytics, and contribute to content creation and social media.<br>
<br>
If you&rsquo;re passionate about digital marketing, love learning new tools, and want to make an impact in a purpose-driven company &mdash; this role is for you.</p><h2 class="jobSectionHeader"><b>
What You&rsquo;ll Do</b></h2><p>
Website &amp; SEO Support</p><ul><li>Maintain and update our MatrixSciences.com site and sister company websites (WordPress).</li><li>Optimize pages for search visibility &mdash; titles, meta tags, links, and content structure.</li><li>Conduct keyword research and assist with site analytics reporting.</li></ul><p>
Content &amp; Digital Marketing</p><ul><li>Help create and edit blogs, case studies, and web content.</li><li>Support the development of social media graphics and digital campaigns.</li><li>Collaborate across teams to ensure consistent messaging and brand tone.</li></ul><p>
Analytics &amp; Research</p><ul><li>Track web and campaign performance using Google Analytics, HubSpot, and SEO tools.</li><li>Research industry trends and competitors to guide marketing strategy.</li></ul><p>
Collaboration &amp; Projects</p><ul><li>Work cross-functionally with sales, operations, and marketing teams.</li><li>Contribute ideas to enhance our digital presence and engagement.</li></ul><h2 class="jobSectionHeader"><b>
What You Bring</b></h2><ul><li>Pursuing or recently completed a Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or a related field.</li><li>WordPress experience required; SEO knowledge a plus.</li><li>Strong writing, organization, and attention to detail.</li><li>Proficiency in Microsoft Office; experience with Canva, Adobe Creative Suite, or similar tools preferred.</li><li>Curious, creative, and eager to learn in a collaborative team setting.</li></ul><h2 class="jobSectionHeader"><b>
What You&rsquo;ll Gain</b></h2><ul><li>Hands-on experience with digital marketing and website management.</li><li>Exposure to real-world campaigns and analytics tools.</li><li>Mentorship from experienced marketing professionals.</li><li>A collaborative, fast-paced, and mission-driven company culture.</li></ul><h2 class="jobSectionHeader"><b>
Join Us</b></h2><p>
At Matrix Sciences, you&rsquo;ll be part of a team that&rsquo;s shaping the future of food safety through science, innovation, and integrity.</p></div>

Marketing Intern

Explore 133+ Digital marketing manager ai web strategy in Chicago this November. Find roles across top companies and apply now to boost your career.