digital marketing manager – ai & web strategy Jobs in Chicago

digital marketing manager – ai & web strategy

digital marketing specialist Jobs in Chicago

digital marketing specialist

marketing manager

senior marketing manager

digital marketing manager

<div>This is an in-office role based in our Chicago Loop headquarters.

As Digital Marketing Manager, you&rsquo;ll lead our digital advertising strategy and execution across Google, Meta, and emerging platforms. You&rsquo;ll be responsible for driving qualified leads, improving ROI, and building an integrated digital ecosystem that connects our marketing campaigns directly to business growth.

This is a high-visibility role for a data-driven, creative professional who can balance analytical precision with bold digital experimentation.
<h3 class="jobSectionHeader">
Key Responsibilities</h3>
<ul>
<li>Manage, optimize, and scale digital advertising campaigns across Google Ads and Meta Ads.
</li>
<li>Develop and execute paid search, display, and social strategies to generate high-quality B2C and B2B leads.
</li>
<li>Continuously test, analyze, and adjust campaigns to improve conversion rates and reduce cost per lead.
</li>
<li>Configure and manage tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM).
</li>
<li>Build dashboards and reports to visualize campaign performance and ROI.
</li>
<li>Partner with Sales and Marketing leadership to define KPIs and align marketing initiatives to revenue goals.
</li>
<li>Oversee marketing automation workflows and integrate CRM systems for seamless lead management.
</li>
<li>Stay ahead of industry trends, platform updates, and emerging digital marketing technologies.
</li>
</ul><h3 class="jobSectionHeader">Qualifications</h3>

Required:
<ul>
<li>3&ndash;5 years of experience managing paid media campaigns in both B2C and B2B environments.
</li>
<li>Proven success optimizing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram).
</li>
<li>Strong technical knowledge of GA4, GTM, and marketing automation platforms (e.g., HubSpot, Marketo, or Pardot).
</li>
<li>Skilled in analyzing data, identifying insights, and making data-backed marketing decisions.
</li>
<li>Excellent communication skills &mdash; clearly presenting findings and recommendations to leadership teams.
</li>
<li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.
</li>
</ul>Preferred:
<ul>
<li>Google Ads and Google Analytics certifications.
</li>
<li>Meta Blueprint certification.
</li>
<li>Familiarity with SEO, content strategy, and data visualization tools (Looker Studio, Tableau, Power BI).
</li>
</ul>Salary - $110-125K w/bonus
Equal Opportunity Employer 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Digital Marketing Manager

NFP Corp

<div>Who We Are:
Lenox Advisors brings together sophisticated solutions in wealth management and insurance services to high-net-worth individuals and their families. As a wholly owned subsidiary of NFP, an Aon company, we combine the culture of a boutique firm with the stability and backing of a large corporation to create an environment that's truly unique.
Summary: Lenox Advisors is seeking a Digital Marketing Manager to partner with leadership to propose the firm&rsquo;s digital strategy and lead the execution. This role serves as the central driver of our digital ecosystem &ndash; overseeing our website, search and performance marketing, marketing automation, and data-driven marketing initiatives. The position requires both strategic and hands-on expertise to align digital tactics to business goals, elevate our digital presence, and empower advisors with modern marketing tools. This role plays a pivotal part in modernizing how we connect with clients and advisors in a dynamic financial landscape.

Job Accountabilities:

Digital Strategy &amp; Leadership
<ul>
<li>Partner with leadership to define and execute a comprehensive digital marketing strategy aligned with firm objectives.</li>
<li>Oversee budget planning and allocation across paid media, SEO/GEO/AEO, partners, and campaigns.</li>
<li>Serve as the internal digital subject matter expert and strategic advisor to leadership.</li>
</ul>
Website &amp; Performance Marketing
<ul>
<li>Manage website performance, UX, and conversion optimization to deliver an exceptional client experience.</li>
<li>Lead performance marketing initiatives, including paid search and display.</li>
<li>Ensure website and campaign analytics are tracked, reported, and optimized for measurable growth.</li>
</ul>
Marketing Automation &amp; CRM Integration
<ul>
<li>Own the firm&rsquo;s marketing automation platform (HubSpot), optimizing workflows, email journeys, forms, and landing pages.</li>
<li>Partner with technology teams to integrate marketing data with CRM systems (Salesforce experience a plus).</li>
<li>Drive data enablement to ensure digital insights are actionable and accessible.</li>
</ul>
Search Optimization &amp; Digital Visibility
<ul>
<li>Lead all SEO, GEO, and AEO efforts to increase visibility, inbound traffic, and qualified leads.</li>
<li>Use tools such as Google Analytics, SEMrush, and others to measure effectiveness and identify opportunities for improvement.</li>
</ul>
Content &amp; Brand Experience
<ul>
<li>Oversee creation of digital content across website, blog, email, and social media to ensure brand consistency and alignment with SEO strategy.</li>
<li>Uphold brand standards and maintain a cohesive visual and verbal identity across all digital touchpoints.</li>
<li>Manage and optimize social media campaigns on platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
</li></ul>Analytics &amp; Reporting
<ul><li>Provide regular reporting and insights on digital performance, campaign ROI, and audience engagement.
</li><li>Translate data into actionable recommendations that inform strategy and continuous improvement.</li>
</ul>
Required Knowledge/Skills/Abilities:
<ul>
<li>Proven success in SEO, GEO, AEO, website optimization, and digital campaign management.
</li><li>Hands-on experience with marketing automation platforms (HubSpot, Pardot, Marketo, etc.).
</li><li>Strong understanding of CRM systems (Salesforce preferred).
</li><li>Excellent analytical, strategic, and project management skills.</li>
</ul>
Required Behaviors/Attitudes:
<ul>
<li>Demonstrated ability to lead cross-functional teams and manage external partners.</li>
<li>Strong communicator with the ability to present insights and influence leadership decisions.</li>
<li>Maintains a strong focus on customer experience and service excellence.</li>
<li>Proactive and results-driven; anticipates needs, drives performance, and delivers measurable outcomes.</li>
<li>Adapts quickly to change and effectively leads others through organizational transitions, shifting priorities, and evolving business needs.
</li></ul>What We Offer:
We're proud to offer a competitive salary, PTO &amp; paid holidays, 401(k) with match, exclusive discount programs, health &amp; wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $105,000.00 &ndash; $125,000.00. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
NFP and You... Better Together!
NFP and Lenox Advisors is an inclusive Equal Employment Opportunity employer.</div>

MedPro Disposal

<div>Company Overview 
 
Join the leader transforming healthcare waste management across America.

MedPro Disposal is the nation's largest privately-held medical waste management company, serving 35,000+ providers across 48 states in a $2+ billion market. Since 2009, we've been the trusted partner helping healthcare facilities save up to 30% on waste management costs while maintaining 99% on-time service.

What we do: We lead with comprehensive medical waste disposal solutions, plus pharmaceutical waste management, secure document destruction, and compliance training services&mdash;all powered by innovative technology and a client-first approach.

Why it matters: We handle the critical but complex challenge of medical waste management so healthcare providers can focus on what they do best: delivering exceptional patient care.

Our impact: From physician practices to hospitals, dental offices to long-term care facilities, we're trusted advisors and strategic partners&mdash;not just vendors. We combine proven expertise with environmental responsibility and comprehensive protection to solve complex operational challenges.

Ready to grow with us?

Join a fast-scaling, mission-driven company where we Do The Right Thing, roll up our sleeves with a &quot;figure it out&quot; attitude, and win as a team. We're building something meaningful&mdash;making healthcare safer, more compliant, and more efficient&mdash;one client at a time.

Position Overview:

We&rsquo;re looking for a Digital Marketing Manager to oversee and optimize all of MedPro&rsquo;s digital channels. This role is both strategic and hands-on &mdash; you&rsquo;ll shape our digital strategy while also executing campaigns, managing performance, and ensuring our online presence reflects our brand and drives measurable results.

Key Responsibilities:
<ul>
<li>Own the digital ecosystem &mdash; manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online.</li>
<li>Manage resources &mdash; you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and rout eownership to in-house resources, as well as freelance and outside agency partners.</li>
<li>Lead AI-driven initiatives &mdash; oversee AI and GEO-targeted marketing strategies, including emerging AI search platforms and content optimization.</li>
<li>Align digital messaging &mdash; ensure our online presence and creative assets reflect company strategy, positioning, and tone.</li>
<li>Implement &amp; maintain tracking &mdash; ensure end-to-end analytics, attribution, and reporting are accurate and actionable.</li>
<li>Collaborate cross-functionally &mdash; work closely with leadership, design, sales, and content teams to align campaigns with business goals.</li>
<li>Stay ahead of trends &mdash; proactively identify opportunities in AI, automation, and search technologies to strengthen MedPro&rsquo;s competitive edge.</li>
</ul>
Qualifications:
<ul>
<li>5+ years of experience in digital marketing, ideally with experience in multi-channel performance management.</li>
<li>Proven success managing SEO, paid search, paid social, and website strategy.</li>
<li>Working knowledge of Google Analytics (GA4), Tag Manager, Search Console, digital heat maps, and ad platforms (Google Ads, Meta, LinkedIn, etc.). Can leverage agency and outside vendor resources for high expertise</li>
<li>Experience with AI tools, GEO/AI-based targeting, or AI search initiatives a strong plus.</li>
<li>Data-driven mindset with strong analytical and project management skills.</li>
<li>Excellent communicator with the ability to translate strategy into clear digital execution.</li>
</ul>
Compensation and Benefits:
<ul>
<li>Base salary range $90,000-$125,000 based on experience.</li>
<li>Growing company with a strong mission in healthcare compliance.</li>
<li>Opportunity to shape the future of our digital marketing and AI initiatives.</li>
<li>Supportive, entrepreneurial environment that values innovation and execution.</li>
<li>Comprehensive benefits package including health, dental, and vision insurance, paid time off, and more.</li>
</ul>
Application Process:

Shortlisted candidates will be scheduled for initial phone screening and will be required to complete a brief skills assessment before the first interview.

Equal Employment Opportunity Statement

MedPro Disposal is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace and encourage applications from all qualified individuals regardless of race, religion, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected characteristic.</div>

Digital Marketing Manager – AI & Web Strategy

Central Garden & Pet

<div>Description 
 
Central Garden &amp; Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspirations behind consumer-driven innovation and consumer insights-based content. 
Our Pet Segment is searching for a Digital Marketing Manager to join our high-growth, startup team on the &ldquo;Health and Wellness&rdquo; Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea &amp; tick categories. The business is currently sold on ecommerce through retailers like Amazon and Chewy, in the Pet Specialty channel, and with large brick &amp; mortar retailers like Walmart and Tractor Supply, with ample opportunity to extend the distribution footprint. 
This position will be responsible for managing full-funnel media activation, including retail media / performance marketing, paid social, and paid search and display activity on eCommerce platforms like Amazon, Chewy, and Walmart. The role blends strategic planning and monitoring &amp; measuring progress with hands-on campaign management, and is responsible for coordinating between agency partners, the brand teams, and the various ecommerce sales teams. The ideal candidate will also play a strong role in integrating consumer advertising insights back into our brand plans. The reporting manager for this role is based in Chicago, the primary counterpart/colleague is in Colorado, and the eCommerce center of excellence is in Michigan. While we are open to all candidates who live within 30 miles of a Central location but do prioritize candidates in Chicago. Please see our website at www.central.com for additional company information.
 
 
KEY RESPONSIBILITIES<ul><li>
Develop and execute advertising plans to meet or exceed sales targets. Conduct ad-hoc analysis to develop recommendations with specific action plans to improve volume and share growth.
</li><li>Manage and maintain paid search/display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising.
</li><li>Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
</li><li>Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness</li><li>
Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results.</li><li>
Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross-functional partners such as brand marketing, sales, and finance.
</li><li>Propose and execute A/B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert.</li><li>
Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!)</li></ul> 
 
DESIRED SKILLS<ul><li>
Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We&rsquo;re growing a new business quickly and seeking someone with a bias for optimism and a knack for problem solving.</li><li>
Consumer-centricity: Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.</li><li>
Collaboration: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies and time zones. Effective written and verbal communication is a must.</li><li>
Organization &amp; Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependence of tasks and seeking help with roadblocks early.</li><li>
Detail Orientation: A commitment to accuracy and quality remains central to the job.</li></ul> 
 
QUALIFICATIONS<ul><li>
College Degree (BA/BS) required</li><li>
3+ years of relevant eCommerce/Digital Advertising Experience required</li><li>
5+ years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
</li><li>Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media</li><li>
Demonstrated experience in the use of syndicated eCommerce data (eg Nielsen, Stackline, Numerator) and computer proficiency on all MS Office applications, including Excel</li><li>
Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require</li></ul> 
 
POSITION INFORMATION<ul><li>
This position pays $90,000-$110,000 per year depending on experience and the geographic location of metro Chicago, IL. This position is also eligible for a management incentive bonus based on individual and company performance.</li></ul> 
 
WORKING CONDITIONS<ul><li>
The Health and Wellness BU is geographically dispersed team. Several leaders are in Chicago and meet in-person frequently and in the Schaumburg office once per month, but we have core team members in New York, Colorado, Texas, Arizona, and Walnut Creek, CA. Sales personnel are dispersed throughout the country. Manufacturing, purchasing, engineering and some R &amp; D are in Dallas, Texas. It is expected that this position will develop a close and collaborative working relationship across the entire organization.</li><li>
Open to working in the Schaumburg office approximately once per month and to traveling within the US approximately once per quarter, or as business needs require</li></ul> 
 
BENEFITS PACKAGE &amp; EMPLOYEE PROGRAMS<ul><li>
Comprehensive Medical, Dental, and Vision Insurance</li><li>
Free Life and Disability Insurance</li><li>
Health and Dependent Care Flexible Spending Accounts</li><li>
401k with 3% company match and annual employer discretionary contribution</li><li>
Paid vacation, holidays and sick time</li><li>
Employee Assistance Program</li><li>
Access to thousands of free online courses</li><li>
Discounts on cell phones, movie tickets, gym memberships, and more!</li><li>
Education Assistance (both college degrees and professional certifications)</li><li>
Referral Program with cash bonus</li><li>
Access to on-demand pay</li><li>
Paid parental leave</li></ul> 
Central is home to a leading portfolio of over 65 forward-thinking, high-quality brands dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Pet acquisition in the wake of COVID is higher among the younger generational cohorts and, driven by Millennials and Gen Z, spending on pets is expected to double by 2030. These are entrepreneurial categories, in which you&rsquo;ll have the opportunity to test and learn, innovate, and develop marketing skills through hands-on opportunities. 
 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. 
 
#LI-CM1</div>

Digital Marketing Manager, Pet Health & Wellness

OsborneKlein / Ameriprise

Marketing ManagerOsborneKleinPortage, MI (we will consider remote as well)About Us:At OsborneKlein, we are one of the fastest-growing financial advisory practices in the industry. Ranked as one of Barron&rsquo;s Top 100 and Forbes Best-In-State, we&rsquo;re also recognized as one of the Best and Brightest Places to Work in the Nation. We specialize in delivering personalized wealth management solutions that truly impact our clients&rsquo; lives. Our CEO and Marketing Director are deeply passionate about marketing, client experience, and empowering their team to thrive&mdash;and we&rsquo;re seeking a dynamic, strategic, and driven Marketing Manager to join us and help elevate our brand.Why This Role?This is more than just a marketing job&mdash;it&rsquo;s a leadership opportunity in a firm that values passion, creativity, and strategic thinking. As Marketing Manager, you&rsquo;ll receive direct support from both the CEO and Marketing Director, helping to build and lead a team while driving OsborneKlein&rsquo;s marketing efforts forward. This role offers a unique chance to make a meaningful impact while growing your career in one of the top financial firms in the country.Key Responsibilities:Strategic Leadership: Collaborate with senior leadership to develop and execute marketing strategies that increase brand awareness, generate leads, and engage clients. You&rsquo;ll play a key role in expanding the marketing function and building your own team.Budget Management: Manage the marketing budget to maximize ROI, track expenditures, and ensure all marketing initiatives are cost-effective.Content Creation: Lead the development of engaging content, including blog posts, newsletters, social media, videos, and webinars that resonate with our target audience and enhance the client experience.Digital Marketing: Drive digital marketing initiatives, including SEO/SEM, email marketing, geo-fencing, geo-targeting, and paid advertising to optimize traffic and lead generation. Oversee the firm&rsquo;s online presence and enhance visibility across platforms.Brand Consistency: Ensure cohesive branding and messaging across all digital and physical marketing channels, including the website, social media, and client-facing materials.Event Management: Plan and manage impactful client events, webinars, and workshops, as well as client appreciation events that generate leads, improve retention, and position OsborneKlein as an industry thought leader.Client Engagement: Create and execute client engagement campaigns that deepen relationships, enhance retention, and build long-term loyalty.Analytics &amp; Reporting: Monitor and analyze the success of marketing campaigns, provide insights, and recommend adjustments to improve performance and meet business objectives.Collaborative Leadership: Work with financial advisors and internal stakeholders to align marketing efforts with firm goals and client service standards.What You Bring:- 3+ years of relevant marketing experience is required; 2+ years in financial services or a professional services environment is preferred- Proven success in developing and executing marketing strategies, with a focus on both digital and traditional channels.- Expertise in digital marketing, including SEO/SEM, social media marketing, geo-fencing, geo-targeting, and paid ads.- Strong budget management skills, ensuring cost-effective marketing solutions.- Excellent writing and communication skills with a talent for crafting compelling content.- Experience planning and executing events that drive client engagement and lead generation.- Proficiency with marketing tools such as Google Analytics, CRM platforms, email marketing software, and design tools.- Strong project management skills and the ability to juggle multiple tasks and priorities.- Knowledge of financial services and regulations (preferred but not required).- Work Ethic &amp; Mindset: You are creative, resourceful, tenacious, and driven by results. You have a strong work ethic and a passion for bringing joy to others through your work. You&rsquo;re not just looking for a job&mdash;you want to build something bigger for yourself and be part of a firm that aligns with your ambition.Why OsborneKlein?Direct Leadership Support: You&rsquo;ll have direct coaching from both the CEO and Executive Director, who are passionate about marketing and eager to support your growth.Growth &amp; Career Development: Be part of one of the fastest-growing firms in the nation, where your contributions make an immediate impact and where there&rsquo;s significant room for advancement.Collaborative &amp; Purpose-Driven Culture: Join a team that&rsquo;s deeply invested in client success, creativity, and making a difference.Comprehensive Benefits: Competitive salary, comprehensive health benefits, retirement plans, and ample opportunities for professional development.If you&rsquo;re a driven marketing professional looking to make your mark with a top-tier firm, and you thrive on creativity, passion, and building something special, we would love to speak with you!Job Type: Full-timePay: SalaryBenefits: - 401(k) - Dental Insurance - Disability Insurance - Health Insurance- Life Insurance - Paid Time Off - Vision InsuranceJob Type: Full-timePay: From $67,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Chicago, IL

Marketing Manager

Medspa Partners

Clinic Marketing Manager (Impressions Face + Body) Company Overview Impressions Face + Body is a premier surgical and non-surgical aesthetics destination located in Chicago, Illinois. The clinic is led by Medical Director and Facial Plastic Surgeon Dr. Steven Dayan, Facial Plastic Surgeon Dr. Benjamin Caughlin, Body Plastic Surgeon Dr. Eric Anderson, and a leading non-surgical team of aesthetic providers &mdash; Michelle Ruffino, Selika Gutierrez-Borst, and Ia Rekhviashvili.Impressions blends artistry, surgical expertise, and advanced non-surgical innovation to deliver natural, transformative results. As part of the MedSpa Partners (MSP) network, the clinic stands at the forefront of modern aesthetics &mdash; known for exceptional patient care, pioneering techniques, and industry leadership.Position Summary The Clinic Marketing Manager leads all marketing and communications for Impressions Face + Body, working in close partnership with the MSP Director of Marketing (USA) and the clinic leadership team.This role is responsible for driving growth across surgical and non-surgical service lines through integrated brand storytelling, digital marketing, community engagement, and lifecycle communication. The Manager will collaborate directly with the Clinic Manager and lead providers to align marketing strategy with business goals, growth priorities, and patient experience objectives.Two Social Media Specialists report directly into this position, supporting daily content execution, community engagement, and creative production.Key Responsibilities Strategic Planning &amp; Leadership <ul><li>Partner with the MSP Director of Marketing, Clinic Manager, and lead providers to define annual marketing goals and growth priorities.</li><li>Develop and maintain the yearly marketing calendar, mapping out campaigns, key moments, and promotional initiatives across all channels.</li><li>Lead monthly and quarterly planning sessions to ensure marketing strategies align with business objectives and clinic performance.</li><li>Represent marketing within the clinic leadership team, contributing to discussions on patient acquisition, brand growth, and reputation.</li></ul>Brand, Campaign &amp; Digital Strategy <ul><li>Build and execute integrated marketing plans that elevate brand visibility, drive lead generation, and support patient retention.</li><li>Oversee campaign planning, creative execution, and performance tracking across digital, social, and in-clinic initiatives.</li><li>Collaborate with MSP&rsquo;s network marketing and creative teams to ensure consistency and share best practices.</li></ul>Website &amp; SEO Management <ul><li>Manage and update the Impressions website to keep treatment content, provider bios, and Before &amp; After galleries current and engaging.</li><li>Identify and execute improvements to SEO, user experience, and conversion rates.</li><li>Partner with MSP and agency teams to design and optimize landing pages for campaigns, promotions, and patient funnels.</li></ul>Email, SMS &amp; Lifecycle Marketing <ul><li>Plan and deploy email newsletters, promotions, and educational content aligned with the marketing calendar.</li><li>Manage patient lifecycle communications across email and SMS &mdash; including lead nurturing, consultation reminders, reactivation, and retention campaigns.</li><li>Collaborate with MSP&rsquo;s CRM and HubSpot teams to develop automated journeys that enhance patient engagement and loyalty.</li><li>Monitor open rates, CTRs, and conversion metrics to continuously optimize performance.</li></ul>Content &amp; Social Media <ul><li>Lead overall content strategy and oversee two Social Media Specialists responsible for daily execution across Instagram, TikTok, Facebook, and YouTube.</li><li>Guide content creation, photography, and video production that highlight providers, treatments, and brand storytelling.</li><li>Track social analytics and adjust strategy to improve reach, engagement, and lead conversion.</li></ul>PR, Events &amp; Partnerships <ul><li>Build relationships with local media, influencers, and brand partners to strengthen visibility and credibility.</li><li>Coordinate with MSP&rsquo;s PR team for earned media, speaking engagements, and industry recognition opportunities.</li><li>Plan and execute in-clinic events, VIP experiences, and community activations that drive awareness and loyalty.</li><li>Develop partnerships with local luxury, wellness, and lifestyle brands to expand the clinic&rsquo;s reach and influence.</li></ul>Performance &amp; Operations <ul><li>Oversee timelines, budgets, and deliverables to ensure campaigns are executed efficiently and effectively.</li><li>Maintain the clinic&rsquo;s marketing calendar, KPI dashboards, and reporting tools to track results and communicate progress.</li><li>Translate data and insights into actionable recommendations for optimization.</li><li>Ensure compliance with aesthetic industry and advertising regulations.</li></ul>Qualifications Education Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field preferred.Experience 5+ years of marketing experience in aesthetics, luxury, beauty, or healthcare. Proven ability to manage multi-channel campaigns, lifecycle marketing, and social media strategy. Hands-on experience with website management, SEO, email/SMS automation, and conversion optimization. Leadership experience managing direct reports or cross-functional teams preferred.Skills &amp; Tools Strong grasp of digital marketing, branding, and analytics. Proficiency with Google Ads, Meta Business Suite, HubSpot, and CRM/automation tools (e.g., Klaviyo, Salesforce, or similar). Experience with CMS platforms (WordPress, Webflow, Sanity) and analytics dashboards. Proficient in project management tools (Asana, Monday.com). Excellent communication, writing, and creative direction skills.Personal Attributes Strategic and creative thinker with operational rigor. Highly collaborative and comfortable working with clinical leadership. Organized, data-driven, and adaptable in a fast-paced environment. Passionate about aesthetics, design, and delivering world-class patient experiences.Work Environment Location: Chicago, IL (on-site at Impressions Face + Body) Culture: A collaborative, innovative, and patient-centered team where artistry and science meet. Schedule: Five days per week on-site, with flexibility for events, content shoots, and PR activations.Job Type: Full-timePay: $80,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Referral program</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Leadership: 1 year (Required)</li><li>Social media marketing: 1 year (Required)</li><li>Email marketing: 1 year (Required)</li><li>Event marketing: 1 year (Required)</li><li>Branding: 1 year (Preferred)</li></ul>Ability to Commute:<ul><li>Chicago, IL 60610 (Required)</li></ul>Work Location: In person

Clinic Marketing Manager

HUB International

<div>About Specialty Program Group (SPG):
Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. We provide strategic, creative, and digital marketing expertise to help our partner companies grow faster, operate smarter, and deliver best-in-class specialty insurance solutions.
About the Role:
The Digital Marketing Specialist plays a key role in SPG&rsquo;s centralized Marketing Center of Excellence, leading the design and execution of multi-brand digital strategies that drive awareness, engagement, and lead generation.
This role combines traditional digital marketing skills with emerging AI-driven marketing practices, focusing on performance optimization across search, content, and paid channels. The ideal candidate is both analytical and creative&mdash;someone who can harness data, technology, and AI tools to elevate SPG&rsquo;s digital footprint and ensure visibility across evolving search ecosystems, including AI-powered search engines.
Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago, IL.
Key Responsibilities:
Digital Strategy &amp; Execution:<ul><li>
Lead SPG&rsquo;s digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals.</li><li>
Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs.</li><li>
Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI.</li></ul>
AI-Driven Marketing &amp; Innovation:<ul><li>
Integrate AI-powered tools into campaign management and optimization workflows (e.g., ChatGPT, Jasper, Copy.ai, AdCreative.ai, SurferSEO, SEMrush, HubSpot AI, and Google&rsquo;s Gemini suite).</li><li>
Monitor and adapt to AI-search behavior and Generative AI search result trends (Google SGE, Bing Copilot, Perplexity, ChatGPT Search), ensuring SPG brands maintain high visibility in AI-driven discovery engines.</li><li>
Use AI models to analyze campaign data, forecast performance, and optimize ad spend allocation across channels.</li><li>
Collaborate with the SEO &amp; Content teams to develop AI-optimized content strategies, focusing on authority signals, structured data, and conversational intent for AI search ranking.</li><li>
Test and pilot emerging AI-based ad solutions, such as Google Performance Max, Meta Advantage+, and programmatic AI targeting tools.</li></ul>
Website &amp; Analytics Management:<ul><li>
Oversee SPG&rsquo;s digital ecosystem (corporate + brand sites), ensuring all sites are optimized for UX, SEO, and conversion.</li><li>
Manage performance dashboards using GA4, Looker Studio, and AI analytics tools to monitor engagement, conversions, and ROI.</li><li>
Partner with Web Development and Analytics teams to ensure proper tagging, event tracking, and data integrity.</li></ul>
Paid Media &amp; Lead Generation:<ul><li>
Manage and scale paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.</li><li>
Leverage AI-based audience modeling and predictive bidding to maximize reach and efficiency.</li><li>
Implement A/B and multivariate testing using AI-assisted platforms to improve creative and landing page conversion rates.</li></ul>
Content, SEO &amp; AI Search Optimization:<ul><li>
Oversee keyword strategy, content audits, and technical SEO initiatives, ensuring compliance with best practices for both traditional and AI-powered search engines.</li><li>
Collaborate with content and creative teams to develop AI-optimized, high-authority content that enhances E-E-A-T (Experience, Expertise, Authority, Trust).</li><li>
Utilize generative AI and NLP tools for topic clustering, internal linking strategies, and long-tail keyword discovery.</li></ul>
Collaboration &amp; Leadership:<ul><li>
Work cross-functionally with marketing, sales, and operations teams to align campaigns with revenue objectives.</li><li>
Present campaign insights, performance dashboards, and AI-driven forecasts to senior leadership and divisional teams.</li></ul>
Qualifications:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, or related field; Master&rsquo;s preferred.</li><li>
4-7 years of experience managing digital marketing across SEO, SEM, paid media, and analytics.</li><li>
Demonstrated experience with AI-driven marketing tools and search optimization strategies.</li><li>
Strong knowledge of AI search behavior (SGE, ChatGPT Search, Bing Copilot, etc.) and how it impacts SEO and content strategy.</li><li>
Hands-on experience with:<ul><li>
Google Ads, Performance Max, and LinkedIn Ads</li><li>
GA4, Tag Manager, Looker Studio (Data Studio), HubSpot or Salesforce</li><li>
SEO tools (SEMrush, Ahrefs, SurferSEO, Clearscope, Jasper, ChatGPT)</li><li>
Programmatic or AI-based ad platforms (AdCreative.ai, Metadata.io, etc.)</li><li>
Email Marketing (Dynamics, HubSpot, Pardot)</li></ul></li><li>
Strong analytical skills with the ability to translate data into strategic insights.</li><li>
Exceptional project management, communication, and presentation skills.</li><li>
Experience in insurance, financial services, or other regulated industries preferred.</li></ul>
Salary Transparency:
Disclosure required under applicable law in California, Colorado, Illinois, Maryland, Minnesota, New York, New Jersey, and Washington states: The expected salary range for this position is $100,000-$125,000 with additional annual discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidate&rsquo;s skills, experience and working location, as well as the specific position&rsquo;s business line, scope and level. HUB International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits such as vacation, sick, and personal days, and eligible bonuses, equity and commissions for some positions.
#SPG
Department Marketing
Required Experience: 5-7 years of relevant experience
Required Travel: No Travel Required
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
E-Verify Program
We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the recruiting team HUBRecruiting@hubinternational.com. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.</div>

Digital Marketing Specialist

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