brand marketing manager

digital marketing specialist Jobs in Chicago

digital marketing specialist

manager, digital content and web design Jobs in Chicago

manager, digital content and web design

digital marketing manager

Globalli

<div>Job Summary: 
We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts as we launch our SaaS HCM startup, Helios. This role will be pivotal in developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and growth in the competitive HR tech landscape.

Key Responsibilities:
<div>
<ul><li>Marketing Strategy and Planning:</li></ul>
</div><ul><li>Develop and implement a strategic marketing plan aligned with the company's business objectives and target markets.</li>
<li>Conduct market research to identify opportunities, trends, and competitive positioning.</li>
<li>Define and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.</li>
</ul><div><ul><li>Brand Management and Positioning:</li></ul>
</div><ul><li>Establish and maintain a strong brand presence in the HR tech and global payments/payroll sectors.</li>
<li>Develop and execute branding initiatives that differentiate our products and services in the market.</li>
<li>Ensure consistent brand messaging and identity across all marketing channels and materials.</li>
</ul><div><ul><li>Digital Marketing and Lead Generation:</li></ul>
</div><ul><li>Oversee digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.</li>
<li>Drive lead generation efforts to acquire new customers and nurture existing leads through targeted campaigns.</li>
<li>Utilize marketing automation tools and CRM systems to track, measure, and optimize campaign performance.</li>
</ul><div><ul><li>Content Creation and Management:</li></ul>
</div><ul><li>Develop and manage a content calendar to support marketing initiatives, including blog posts, whitepapers, case studies, and videos.</li>
<li>Collaborate with internal teams and external partners to produce high-quality content that resonates with our audience.</li>
<li>Ensure content is aligned with SEO best practices and drives engagement and conversions.</li>
</ul><div><ul><li>Event Planning and Management:</li></ul>
</div><ul><li>Plan, organize, and execute industry events, webinars, and conferences to promote our brand and products.</li>
<li>Develop event marketing strategies to maximize attendance and engagement.</li>
<li>Coordinate with sales and product teams to ensure seamless execution and follow-up.</li>
</ul><div><ul><li>Analytics and Reporting:</li></ul>
</div><ul><li>Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.</li>
<li>Prepare regular reports on marketing performance, providing insights and recommendations for improvement.</li>
<li>Use data-driven approaches to refine strategies and optimize marketing efforts.</li>
</ul><div><ul><li>Team Leadership and Collaboration:</li></ul>
</div><ul><li>Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.</li>
<li>Work closely with cross-functional teams (sales, product, customer support) to align marketing efforts with business goals.</li>
<li>Manage relationships with external agencies, vendors, and partners to support marketing activities.</li>
</ul>
Qualifications:
<ul>
<li>5+ years of experience in marketing, with a focus on B2B SaaS or HR tech industry.</li>
<li>Proven track record of developing and executing successful marketing strategies and campaigns.</li>
<li>Strong understanding of digital marketing channels, tools, and best practices.</li>
<li>Excellent communication, presentation, and interpersonal skills.</li>
<li>Ability to analyze data and derive actionable insights to drive marketing decisions.</li>
<li>Experience with marketing automation platforms and CRM systems (e.g., HubSpot).</li>
<li>Creative thinker with the ability to develop innovative marketing solutions.</li>
<li>Strong project management skills and ability to manage multiple initiatives simultaneously.</li>
<li>Knowledge of global payments and payroll solutions is a plus.</li>
</ul>
Preferred Qualifications:
<ul>
<li>Experience in a high-growth startup environment.</li>
<li>Familiarity with international markets and global marketing strategies.</li>
<li>Multilingual abilities, particularly in languages relevant to key markets.</li></ul></div>

Product Marketing Manager

Hyatt

<div><div>Summary<div>
Hyatt Hotels Corporation seeks an enthusiastic Manager to join our Global Digital Strategy &amp; Performance team. In this role, you will be collaborating closely with the broader Commercial Services organization (Brand, Revenue, Sales, Marketing, Loyalty, Field Marketing, and Digital teams), where you&rsquo;ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.
As we continue to grow, we never lose sight of what&rsquo;s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
What sets us apart is our purpose&mdash;to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We&rsquo;re proud to have earned a place on Fortune&rsquo;s prestigious 100 Best Companies to Work For&reg; list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.<div>
We&rsquo;re proud to offer exceptional corporate benefits which include: 
<ul><li>Annual allotment of free hotel stays at Hyatt hotels globally</li><li>Flexible work schedule</li><li>Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center</li><li>A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption</li><li>Paid Time Off, Medical, Dental, Vision, 401K with company match</li></ul></div> 
Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.</div></div><div> 
Qualifications<div><div>
The Manager, Digital Strategy (Brand Portfolio) will be responsible for the digital performance and strategy for a specific brand portfolio(s) at Hyatt (i.e. Luxury, Lifestyle, Classics, Essentials, or Inclusive Collection) and be a part of the Global Digital Strategy &amp; Go-to-Market team. The Manager will be responsible for supporting commercial performance with emphasis on growth (room nights, revenue) of direct digital channels (Hyatt.com and App), creating documentation and training materials, field communications, cross-functional collaboration with Product Management, Analytics, Digital Content, Marketing, Revenue, Loyalty and other departments, developing strategy playbooks, and educational presentations/webinars on best practices for hotels in assigned portfolio. This role will create analytics dashboards to monitor KPIs and analyze impact, provide performance reports/updates, and more. This role is responsible for managing this work along with providing actionable solutions for improvement with the goal of helping empower stakeholders across the organization with digital adoption. The Manager will also be required to regularly collaborate and demonstrate value with key internal and external stakeholder groups including various commercial functions, operations leadership, as well as hotel owners and third party operators. 
<ul><li>Engage with key brand portfolio stakeholders to understand digital needs, provide feedback internally on unique portfolio needs, and maintain strong relationships across organization to help drive digital adoption and growth across assigned portfolio(s).</li><li>Partner with key departments within the global Digital team (media, content, analytics, product, etc) to develop strategies and execute on critical initiatives that are aimed at improving direct channel performance (room nights and revenue) within assigned portfolio.</li><li>Create field facing presentations and lead in-person meetings and/or webinars to share applicable updates/best practices with hotels and what they should be taking advantage of to drive performance.</li><li>Create analytics dashboards and performance reports to monitor assigned portfolio performance to measure impact and routinely report out on wins and areas of opportunity within portfolio.</li><li>Become an expert in Hyatt&rsquo;s owned digital tools and platforms in order to assist with enablement. Collaborate with internal teams on training documentation and product enhancements/feedback.</li><li>Ability and willingness to operate in a fast-paced, complex corporate environment.</li><li>Ability to travel as required on a national basis (up to 20%).</li></ul>
Qualifications</div><div>
Experience Required: 
<ul><li>Minimum 5 years in commercial performance strategy related roles including field marketing, analytics, content strategy, paid media, eCommerce, merchandising, advertising, or digital operations (prior hospitality experience preferred).</li><li>Strong understanding of digital ecosystem and how all aspects of paid, earned, and owned channels &amp; strategies drive guest preference, bookings, revenue, and loyalty.</li><li>Strong project management, analytical, and cross-functional team leadership skills.</li><li>Experience and comfortability working with corporate/above property and hotel-level colleagues.</li><li>Knowledge of content management systems, digital asset management systems, and personalization strategies.</li><li>Knowledge of key digital marketing channels including paid search, SEO, metasearch, display advertising and social media.</li><li>Knowledge of consumer booking journey, travel trends, consumer segmentation, and loyalty programs.</li><li>Knowledge of Large Language Models (LLMs) like ChatGPT, Microsoft Copilot, and Google Gemini and general understanding of this emerging technology.</li><li>Experience working collaboratively with cross functional teams to drive ownership and completion of critical tasks that ladder up larger complex projects.</li><li>Excellent communication, problem-solving abilities, and collaborative mindset.</li><li>Excellent interpersonal and written communications skills.</li></ul>
Experience Preferred: 
<ul><li>Bachelor&rsquo;s degree required</li><li>Prior hospitality experience preferred</li><li>Comfortable and experienced with public speaking and leading conversations with both internal and external audiences.</li><li>Experience using web analytics platforms, including Adobe Analytics and Google Analytics.</li></ul>
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.</div>
The salary range for this position is $95,000 to $125,000. This position is also eligible to earn incentive awards and an annual bonus. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.</div></div></div>

MANAGER, DIGITAL STRATEGY (BRAND PORTFOLIO) (REMOTE OPPORTUNITY)

Chicago Dental Society

We are seeking an experienced individual to join our team and support the CDS Marketing &amp; Communications team, with a focus on web design and digital content.Position Overview:The Manager, Digital Content &amp; Web Design will be a dynamic, creative, and detail-oriented individual that will lead the creation, coordination, and maintenance of engaging digital content across our digital platforms, including our flagship publication, the CDS Review, and our website, CDS.org. This role is the keystone between editorial production and digital strategy, ensuring our content is timely, accurate, well-designed, and audience focused.Key Responsibilities:Website Management:&middot; Maintain and update the CDS website using WordPress (Divi experience a plus!), ensuring functionality, design consistency, and accessibility.&middot; Create landing pages, update navigation, and implement new features or content modules in collaboration with IT and marketing.&middot; Monitor website performance and user experience, suggesting improvements based on analytics and trends.Digital Content Creation &amp; Strategy:&middot; Produce and publish engaging digital content including blog posts, announcements, landing pages, and interactive web features.&middot; Ensure digital content aligns with CDS brand guidelines, tone of voice, and audience needs.&middot; Collaborate with staff across departments to support campaigns, events, and member communications with timely digital content updates.&middot; Stay current on best practices in digital storytelling, user experience, and accessibility.CDS Review &amp; Digital Publishing:&middot; Serve as the project manager for the CDS Review, overseeing deadlines, layout coordination, and content delivery in collaboration with internal teams and external vendors.&middot; Manage digital-first publication processes, including content upload, email distribution, and web optimization for all digital issues.&middot; Coordinate with editorial contributors, designers, and marketing staff to keep production on time and on brand.&middot; Collaborate with writers, editors, designers, and vendors to produce high-quality publications.&middot; Review content for clarity, consistency, grammar, and tone, ensuring alignment with brand standards.&middot; Curate and commission content that supports organizational goals and resonates with the intended audience.Writing Skills:&middot; The ability to write clear, concise, and engaging content for the web, and email is a definite plus.&middot; Assist with copyediting or proofreading of digital content if needed.Cross-Team Collaboration:&middot; Work closely with marketing, communications, membership, and leadership teams to align content strategy with organizational priorities.&middot; Serve as a key point of contact for web and publication-related questions and initiatives.Organizational Responsibilities&middot; Foster a culture of innovation and continuous improvement within the marketing team.&middot; Leads in a manner that is consistent with the association&rsquo;s culture statement and emphasizes the mission, vision, and values of the organization.&middot; Displays a high level of accountability, taking responsibility for individual actions and the impact on the organization. Views oneself as a reflection of the organization by following through on commitments and accepting ownership.&middot; Performs additional related duties as required or assigned.Required Qualifications and Skills:&middot; Bachelor&rsquo;s Degree in Digital Media, Marketing, Web Design or something similar required.&middot; 5+ years of experience in digital content management, website maintenance, or a related field.&middot; Proficiency with WordPress (Divi or similar page builders strongly preferred), HTML/CSS, and familiarity with web accessibility (WCAG) and SEO best practices.&middot; Proficiency with content management systems, Adobe Creative Suite, and project management tools (like Trello, Asana, or Monday.com).&middot; Computer proficiency in Microsoft Suite of Products.&middot; Experience with digital publishing tools and platforms.&middot; Exceptional project management, organizational, and communication skills.&middot; Eye for detail, consistency, and clean visual design.&middot; Comfortable juggling multiple priorities with competing deadlines.&middot; Experience managing budgets and vendor contracts.Ability to work effectively in collaboration with various internal teams and work independently.&middot; Ability to interface with staff, Boards, and external relationships in a professional manner.&middot; Comfortable with public speaking and large groups.Team-oriented.Preferred Qualifications:&middot; Basic knowledge of HTML/CSS and graphic design tools (Canva, Adobe Creative Suite, or similar).&middot; Familiarity with SEO best practices, Google Analytics, and web accessibility standards.&middot; Experience working in nonprofits, associations, or member-driven organizations.&middot; Familiarity with print fulfillment/distribution platforms or processes&middot; Previous experience managing freelancers, writers, or editorial boards&middot; Comfort working in a fast-paced, collaborative environment with shifting priorities.Physical Demands /EnvironmentNature of work requires an ability to operate standard business office equipment. Requires ability to communicate verbally and in writing in an exchange of information; collect, compile, and prepare work documents; set-up and maintain work files. Use of the computer, with repetitive motion, is approximately 90%.Majority of work is performed in a general office environment. Occasional local travel may be required.What makes the Chicago Dental Society the place for you?<ul><li>A meaningful mission. </li><li>A positive work culture. </li><li>Belong to a collaborative team.</li><li>Great employee benefits. Full-time employees are eligible for a comprehensive package of benefits, including medical, dental, vision, life, and disability insurance benefits. We also offer a generous 401(k) match, paid vacation and sick time, paid holidays, and other benefits.</li><li>Hybrid work schedule. Employees are based in our Chicago office and are allowed to work remotely 2 days per week.</li></ul>Job Type: Full-timePay: $75,000.00 - $85,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Professional development assistance</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Chicago, IL 60611

Manager, Digital Content and Web Design

Lucky Lincoln Gaming, LLC

<div>Description:

We are seeking a B2B Marketing Manager to lead marketing initiatives to grow our market share in Illinois from 3.5% to 10%, generating an additional $200MM in top-line revenue. You will be responsible for building our revenue-generating marketing department, reporting directly to the Chief Revenue Officer.
The B2B Marketing Manager will work with our sales and account management teams, in addition to providing strategic direction to the executive leadership team. This role blends strategic digital marketing with B2B relationship-building, social media, and content creation.
The ideal candidate has proven experience in digital-first B2B marketing, with expertise in SEO, paid media, social platforms, and web optimization, paired with the ability to craft campaigns that resonate with decision-makers in the hospitality, bar/restaurant, and gaming industries.
Key Responsibilities
Digital Strategy &amp; Brand Presence<ul><li>Develop and implement the company&rsquo;s digital marketing strategy to drive new leads.</li><li>Manage SEO/SEM, website performance, and optimize digital content.</li><li>Create and grow the company&rsquo;s social media platforms (LinkedIn, Facebook, Instagram) with a consistent brand voice.</li></ul>
Campaign Management<ul><li>Plan and execute B2B campaigns across digital channels (search, paid social, display, programmatic).</li><li>Partner with sales to design and deliver digital programs that differentiate our value in the marketplace.</li><li>Track, analyze, and optimize campaign performance for maximum ROI.</li></ul>
Content &amp; Communications<ul><li>Develop content for web, blogs, case studies, one-pagers, and sales decks.</li><li>Lead digital communications for new site launches, customer appreciation efforts, and industry announcements.</li><li>Maintain and evolve brand voice, style guide, and creative assets to ensure consistency across the sales and account management teams.</li></ul>
Partnerships, Events &amp; Thought Leadership<ul><li>Work with our partners at events, trade shows, and sponsorships; G2E, ILBA, MPact etc.</li><li>Collaborate with sales on customer retention programs to extend Use Agreement contracts.</li><li>Identify opportunities for thought leadership and digital visibility that showcase company expertise.</li></ul>
Analytics &amp; Reporting<ul><li>Monitor and report on KPIs, including lead generation, conversion rates, digital engagement, and partner-driven campaign results.</li><li>Provide actionable insights to leadership, sales, and location owners to continuously improve effectiveness.</li></ul>
Requirements:
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li><li>
5+ years of B2B marketing experience; gaming, hospitality, or regulated industries a plus.</li><li>
Strong expertise in digital marketing (SEO/SEM, paid media, website management, and social platforms).</li><li>
Proven ability to design and execute campaigns that support both company sales goals and partner/location-owner marketing needs.</li><li>
Excellent writing, messaging, and presentation skills.</li><li>
Proficiency with analytics, CRM, and marketing automation platforms (HubSpot, Salesforce, or similar).</li><li>
Creative acumen; graphic design skills a plus.</li><li>
Strong analytical skills with the ability to turn data into insights and actionable recommendations.</li><li>
Ability to thrive in a fast-paced, entrepreneurial environment.</li></ul>
We Run on EOS
At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.
Our Core Values<ul><li>
Get it done attitude! We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources. While we strive to resolve issues independently, we are also open to seeking guidance when necessary, bringing forward options and ideas to effectively collaborate.</li><li>
5 Star Hospitality! Our customers are paramount, and we prioritize their needs with a sense of urgency and attentiveness, with the aim of exceeding their expectations. We extend this hospitality mindset to our employees and colleagues, recognizing that their satisfaction contributes to overall success.</li><li>
Positive Culture! We engage our customers and coworkers with respect, positivity, and open communication. We always have each other's backs and foster a culture of collaboration and teamwork.</li><li>
Self-propelled! We have a strong desire to learn and grow both personally and professionally. With a pilot mentality, we are self-motivated and believe we can get anywhere we want to go.</li><li>
Communicate Forward! Effective communication is fundamental to our success. We prioritize keeping everyone informed and aligned, sharing information through appropriate channels to ensure clarity and transparency</li></ul>
Equal Employment Opportunity
Lucky Lincoln Gaming, Cloud9 Cannabis, Take Flight Hospitality, Aviator Coffee and Cocktails, and Pilot Pizza all provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request for candidates taking part in all aspects of the selection process.</div>

B2B Marketing Manager

Hearing World

Overview We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. This role is essential for developing and executing innovative digital marketing strategies that enhance our online presence, drive traffic, and increase conversions. The ideal candidate will have a strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content creation. If you are passionate about digital marketing and eager to make an impact, we want to hear from you.Responsibilities<ul><li>Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.</li><li>Conduct keyword research and utilize SEO tools to optimize website content for search engines.</li><li>Manage and execute social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.</li><li>Create engaging content for various digital channels including websites, blogs, email newsletters, and social media posts.</li><li>Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions.</li><li>Oversee Google Ads and Facebook Advertising campaigns to maximize ROI through conversion optimization techniques.</li><li>Collaborate with the design team to create visually appealing graphics using Adobe Creative Suite for marketing materials.</li><li>Utilize WordPress for content management and updates on the company website.</li><li>Implement marketing automation tools to streamline email marketing efforts and nurture leads through the sales funnel.</li><li>Stay updated on industry trends and emerging digital marketing technologies to ensure competitive advantage.</li></ul>Experience<ul><li>Proven experience in digital marketing with a focus on SEO, SEM, social media management, and content creation.</li><li>Proficiency in using SEO tools (e.g., Google Analytics, Google AdWords) for performance tracking and analysis.</li><li>Familiarity with HTML, CSS, JavaScript, SQL is a plus for managing website content effectively.</li><li>Strong copywriting skills with the ability to create compelling content that engages audiences.</li><li>Experience in e-commerce environments is advantageous; understanding of B2B marketing principles is a plus.</li><li>Knowledge of graphic design principles using Adobe Photoshop or similar software is preferred. Join us as we continue to grow our brand's digital footprint! Your expertise will play a crucial role in shaping our online strategy and driving success.</li></ul>Job Type: Full-timePay: $33,000.00 - $48,000.00 per yearBenefits:<ul><li>Health insurance</li></ul>Work Location: In person

Digital Marketing Specialist

WILSON SPORTING GOODS

<div>Overview:
<div>
Director of Digital Marketing - Racquet Sports</div><div></div><div> 
Hybrid | Chicago, IL or Los Angeles, CA</div><div></div><div> 
At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.</div><div></div><div> 
We believe that being an athlete isn&rsquo;t something you do, it&rsquo;s who you are. It&rsquo;s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.</div><div></div><div> 
Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference &mdash;and who love to help others win. Together, we will create a better world through sport. Join us.</div>
What You'll Do:
<div>
Wilson is seeking a strategic and performance-driven Director of Digital Marketing to lead customer acquisition and retention efforts with a primary focus on Tennis hard goods and soft goods. This role will oversee paid media, email, and CRM functions to drive traffic, conversion, and lifetime value across DTC channels. The ideal candidate is a data-savvy marketer with deep expertise in performance marketing, lifecycle strategy, and team leadership, and a passion for sports and innovation</div><div></div><div> 
Specific responsibilities include, but are not limited to:</div><ul><li>
Own the full-funnel digital marketing strategy across paid media, email, and CRM.</li><li>
Develop integrated plans that align with brand campaigns, product launches, and seasonal promotions.</li><li>
Collaborate cross-functionally with eCommerce, creative, merchandising, and product teams to ensure cohesive messaging and execution.</li><li>
Lead paid media strategy across search, social, display, video, and affiliate channels.</li><li>
Manage media budgets to maximize ROAS and customer acquisition efficiency.</li><li>
Oversee campaign setup, optimization, and performance across platforms (Google Ads, Meta, TikTok, YouTube, etc.).</li><li>
Drive experimentation through A/B testing of ad creative, targeting, and landing pages.</li><li>
Oversee the Email and CRM team, guiding strategy for customer retention, reactivation, and loyalty.</li><li>
Develop segmentation and personalization strategies to improve engagement and LTV.</li><li>
Partner with analytics and product teams to refine lifecycle journeys and trigger-based campaigns.</li><li>
Monitor KPIs including CAC, ROAS, CTR, CVR, LTV, and churn; provide actionable insights to stakeholders.</li><li>
Build dashboards and reports to track performance across acquisition and retention channels.</li><li>
Collaborate with BI teams to refine attribution models and incrementality testing.</li><li>
Lead and mentor a team of paid media and CRM specialists.</li><li>
Manage external agencies and media partners, ensuring alignment with business goals.</li><li>
Foster a culture of innovation, experimentation, and continuous learning.</li><li>
Work closely with brand marketing, product, and eCommerce teams to ensure integrated campaigns.</li><li>
Support global expansion and localization strategies for digital marketing.</li></ul>
What We're Looking For :
<div>
This role requires a bachelor&rsquo;s degree in business, Marketing, Digital Marketing or a related field along with 7+ years of relevant experience within the industry. This experience should include several years of acquisition and retention work, with at least 3 years in a leadership or managerial position or an equivalent combination of education and experience.</div><div></div><div> 
Other qualifications include:</div><ul><li>
Proven track record of managing multi-million dollar budgets and driving measurable growth.</li><li>
Expertise in Google Ads, Meta Business Manager, TikTok Ads, DSPs, ESPs, and CRM platforms.</li><li>
Strong analytical skills and experience with tools like GA4, Looker, Tableau, or similar.</li><li>
Excellent leadership, communication, and project management skills.</li><li>
Passion for tennis, pickleball, or racquet sports is a plus.</li></ul><div></div><div> 
What We'll Provide</div><div>
A reasonable estimate of the pay range is $150,000.00 - $200,000.00 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.</div><div></div><div> 
We also offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:
</div><ul><li>Medical, dental and vision
</li><li>Pre-tax transit discounts</li><li>
401(k) with company match</li><li>
Life insurance</li><li>
Paid parental leave</li><li>
Professional development opportunities</li><li>
Volunteering programs</li><li>
Team building outings</li><li>
Discounts on Wilson and Amer Sports products</li><li>
Summer hours</li><li>
Company-sponsored sports leagues/teams</li><li>
Fun, active company outings around major sports events</li></ul><div>
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.</div></div>

Director of Digital Marketing, Racquet Sports

TikTok

Sales
 
Brand Partnerships Manager, Big Box - Global Business Solutions - Chicago
 
Location
 :
 
Chicago
 
Employment Type
 :
 
Regular
 
Job Code
 :
 
A233511
 
Responsibilities
 
About the role and team: 
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.
 
Responsibilities: 
<ul>
<li>Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.</li>
<li>Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.</li>
<li>Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.</li>
<li>Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross functional stakeholders.</li>
<li>Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.</li>
<li>Lead account planning process that aligns brand and TikTok resources to maximize opportunities</li>
<li>Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships</li>
</ul>
Qualifications
 
Minimum Qualifications: 
<ul>
<li>4+ Experience in media sales, digital marketing, brand advertising, and/or online advertising experience</li>
<li>Must be willing to work in New York, NY</li>
</ul>
Preferred Qualifications: 
<ul>
<li>Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)</li>
<li>Track record of building compelling presentations leveraging industry and internal proof points</li>
<li>Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying</li>
<li>Proven ability to establish relationships with advertisers, agency and C-level relationships</li>
<li>Track record of delivering and exceeding revenue goals</li>
<li>Creative, outside-the-box thinker and strategist</li>
<li>A team player and collaborator</li>
</ul>
Job Information
 
【For Pay Transparency】 Compensation Description (Annually) - Illinois
 
The base salary range for this position in the selected city is $94176 - $193401 annually.
 
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
 
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
 
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The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
 
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About TikTok
 
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
 
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Why Join Us
 
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
 
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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
 
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Diversity & Inclusion
 
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
 
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TikTok Accommodation
 
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
 
https://tinyurl.com/RA-request

Brand Partnerships Manager, Big Box - Global Business Solutions - Chicago

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