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campaign marketing manager north america

Sedex

<div><p><b>About Sedex</b></p><p>
Sedex is a trusted partner for over 100,000 businesses worldwide, helping them create <b>socially and environmentally sustainable supply chains</b>. Through our platform's powerful data insights and expert guidance, we simplify the management, assessment, and reporting of sustainability performance.</p><p>
Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable. Our Mission is To provide data-driven insights, accessible tools, and exceptional services that support businesses in improving environmental, social, and governance (ESG) performance and outcomes.</p><p></p><p><b>
The role</b></p><p>
The <b>Campaign Marketing Manager</b> owns the end-to-end planning, design, and execution of integrated B2B marketing campaigns. This role serves as the central orchestrator who aligns reputation, demand, engagement, and enablement activities under a unified campaign planning framework to avoid misaligned tactics. The Campaign Manager must have strong organizational knowledge, the ability to collaborate across teams, and skills to communicate effectively up and down the organization.</p><p></p><p><b>
Key Responsibilities</b></p><ul><li><p><b>
Design and implement integrated campaign architecture</b>: identify target audiences, group them by distinct needs, and define campaign themes with pervasive messaging aligned to corporate positioning.</p></li><li><p><b>
Orchestrate cross-functional execution</b> across portfolio marketing, content operations, marketing ops, demand generation, and sales enablement teams.</p></li><li><p><b>
Develop insight-driven content strategies</b> that leverage audience insights and align to the campaign implementation process across the full buyer journey and customer lifecycle.</p></li><li><p><b>
Address the entire customer lifecycle</b> campaigns must span reputation, demand, engagement, and enablement program families, not just top-of-funnel lead generation.</p></li><li><p><b>
Dynamically adjust programs</b> based on buying signals and engagement data, focusing on buying groups rather than individual leads.</p></li><li><p><b>
Measure and report campaign performance</b> using data-driven KPIs that connect marketing activity to business outcomes, balancing short- and long-term metrics.</p></li><li><p><b>
Ensure messaging focuses on customer outcomes</b>, not products and features, using data to tailor content for personalized experiences.</p></li><li><p><b>
Collaborate with sales and product teams</b> to jointly prioritize market segments based on propensity to buy and align go-to-market strategies.</p></li></ul><p></p><p><b>
Knowledge, Skills &amp; Experience</b></p><ul><li><b>5+ years of experience</b> in B2B campaign management or demand generation.</li><li>Bachelors Degree in <b>Marketing</b>, Business or related field.</li><li>Deep understanding of B2B buyer journeys and the interactions of marketing and sales enablement.</li><li>Proven ability to orchestrate execution across multiple teams and manage stakeholder communication.</li><li>Experience with campaign <b>ROI measurement, pipeline attribution, and KPI development.</b></li><li><b>Campaign planning and design</b>: ability to build audience-centric, integrated campaign frameworks that minimize complexity across segments.</li><li><b>Cross-functional collaboration</b>: operational alignment between marketing, sales, and product around processes, strategies, technology, and data.</li><li><b>Data and analytics proficiency</b>: interpreting buying signals, lead scoring, campaign reporting, and triggering next-best-action based on behaviors.</li><li><b>Marketing automation and MarTech</b>: proficiency with CRM, marketing automation platforms, and campaign management tools.</li><li><b>Content strategy</b>: understanding of content types and how they drive different outcomes at each stage of the buyer journey.</li><li><b>AI and digital fluency</b>: proficiency with AI tools for content creation, optimization, and adapting to the evolving digital landscape</li></ul><p></p><p><b>
Our culture</b></p><p>
At Sedex, our approach to business and culture is firmly rooted in our core values, which guide everything we do:</p><ul><li><b>Respect Each Other</b>: We believe that a foundation of mutual respect is essential to creating a positive and inclusive environment.</li><li><b>Customer-Driven</b>: We are passionate about delivering exceptional value to our customers. By listening to their needs, understanding their challenges, and continuously adapting our solutions, we aim to empower them to achieve their sustainability goals and drive positive change in their supply chains.</li><li><b>Thinking Creatively</b>: Innovation is at the heart of our work. We encourage creative problem-solving and embrace new ideas that challenge the status quo. This mindset allows us to continuously improve our products and services, offering fresh and effective solutions to complex sustainability and ethical sourcing issues.</li><li><b>Take Ownership</b>: We empower our team members to take responsibility for their actions and outcomes. Every person at Sedex is encouraged to own their work, make decisions with confidence, and contribute proactively to the success of the team and the business.</li><li><b>Deliver Results</b>: We are results-oriented and committed to delivering tangible, impactful outcomes for our customers, our business, and society at large.</li></ul><p></p><p><b>
Privacy Policy</b></p><p>
Sedex is committed to protecting the privacy of its website users and members. Sedex uses any personal information you submit to us in accordance with this policy. The General Data Protection Regulation (GDPR) requires us to ensure that any personal information you provide us is processed fairly and lawfully. Sedex is the data controller in relation to any personal information you submit. Click here to view our privacy policy</p></div><p></p>

Campaign Marketing Manager (North America)

Zurich Insurance

<div><div>Zurich North America is hiring an AVP, Underwriting Manager to join our Excess Casualty Team underwriting team in Zurich&rsquo;s Chicago, IL office. While this position will be based out of a Zurich office, you will have the flexibility to work on a hybrid basis. You will partner with your manager to set a flexible work schedule that supports you, our customers, and our brokers and agents. This role will require you to be visible in the marketplace to meet with our agents and brokers and be in the office/market three days per week.</div><div><br>
As a member of Zurich's Underwriting management team, you will enjoy the opportunity to fully apply and hone your underwriting management and marketing skills. Specifically, you will manage a market facing underwriting unit, and aid in making appropriate underwriting decisions.</div><div></div><div><br>
There will be approximately 25% travel for this position.</div><div><br>
In this role you will be responsible for:</div><br>
<div></div><ul><li>
Managing market facing underwriters and underwriting associates who proactively seek renewal and new account opportunities.</li><li>
Identifies new growth opportunities with key distributors for areas of responsibility.</li><li>
Ensure that accounts are qualified, and meet with the organization's appetite, balanced with sound business opportunity.</li><li>
Along with underwriters in areas supervised, make agents/broker/customer and on-sight calls with a planned and well-prepared purpose.</li><li>
Oversee negotiations of Terms &amp; Conditions and closes deals.</li><li>
Ensure cross-sell within areas of responsibility to increase product density with the account.</li><li>
Provide continuous coaching on sales best practices, mentor staff to develop strong broker and client networks as related to industries underwritten by Business Unit.</li></ul><div></div><div><br>
Basic Qualifications (AVP Level):</div><br>
<ul><li>
High School Diploma or Equivalent and 7 or more years of experience in the Underwriting or Market Facing area<br>
OR</li><li>
High School Diploma or Equivalent and 14 or more years of experience in the Claims or Underwriting Support area<br>
OR</li><li>
Zurich Certified Insurance Apprentice including an Associate Degree and 5 or more years of experience in the Underwriting or Market Facing area<br>
AND</li><li>
2 or more years of management experience</li></ul><div></div><div><br>
Preferred Qualifications:</div><br>
<ul><li>
CPCU</li><li>
Advanced knowledge of Excess Casualty product lines, the commercial insurance industry</li><li>
Strong Broker relationships in the Midwest region</li><li>
Excellent communication skills</li><li>
Excellent skills in relationship building</li><li>
Strong presentation skills</li><li>
Results oriented</li></ul><p></p><p><br>
Your pay at Zurich is based on your role, location, skills, and experience. We follow local laws to ensure fair compensation. You may also be eligible for bonuses and merit increases. If your expectations are above the listed range, we still encourage you to apply&mdash;your unique background matters to us. The pay range shown is a national average and may vary by location. The proposed salary range for this position is $167,600.00 - $274,500.00, with short-term incentive bonus eligibility set at 20%.</p><p></p><p><br>
We offer competitive pay and comprehensive benefits for employees and their families. [Learn more about Total Rewards here.]</p><p></p><p><b><br>
Why Zurich?</b></p><p>
At Zurich, we value your ideas and experience. We offer growth, inclusion, and a supportive environment&mdash;so you can help shape the future of insurance. Zurich North America is a leader in risk management, with over 150 years of expertise and coverage across 25+ industries, including 90% of the Fortune 500&reg;.</p><p></p><p><br>
Join us for a brighter future&mdash;for yourself and our customers.</p><p></p><p><br>
Zurich in North America does not discriminate based on race, ethnicity, color, religion, national origin, sex, gender expression, gender identity, genetic information, age, disability, protected veteran status, marital status, sexual orientation, pregnancy or other characteristics protected by applicable law. Equal Opportunity Employer disability/vets.</p><p></p><p><br>
Zurich complies with 18 U.S. Code &sect; 1033.</p><p></p><p><b><br>
Please note:</b> Zurich does not accept unsolicited CVs from agencies. Preferred vendors should use our Recruiting Agency Portal.</p><p></p><p><br>
Location(s): AM - Chicago<br>
Remote Working: Hybrid<br>
Schedule: Full Time<br>
Employment Sponsorship Offered: No
<br>
<br>
Linkedin Recruiter Tag: #LI-JJ1 #LI-DIRECTOR #LI-HYBRID</p></div><p></p>

AVP, Underwriting Manager- Excess Casualty

Feeding America

<div><p><b>Work. Serve. Thrive.</b>
</p><div>Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.
</div><p>Feeding America is the nation&rsquo;s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.</p><p>
This is a <b>hybrid position based out of Feeding America&rsquo;s Chicago office location</b>. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day &ldquo;work anywhere&rdquo; program during the course of each calendar year that can be combined with PTO and/or holidays.</p><p>
Learn more about Feeding America here.</p><div><div><div><b>
The Opportunity</b></div><p></p><div><div><div><div><div><div><div><div>
The Social Media &amp; Insights Specialist strengthens Feeding America&rsquo;s social media presence by producing platform-native content, coordinating high‑visibility partner and talent amplification and elevating social listening and sentiment analysis. This role expands the team&rsquo;s capacity for authentic video creation, real-time engagement, experimentation and performance insight generation.</div><div>
</div><div>
Working closely with the Social Media Manager, the Specialist ensures Feeding America shows up consistently, creatively and strategically across platforms&mdash;growing audience engagement, advancing brand visibility and supporting enterprise marketing and fundraising initiatives.</div></div></div></div></div></div></div></div></div></div><div></div><div><div>
</div><div><b>
Compensation</b></div><p></p><div>
Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.<br>
<br>
<b>Salary Range: $80,000 - $85,000 Based on Experience.</b></div><p></p><div><b>
Benefits: </b>A comprehensive list of benefits available to full-time employees can be found<b> </b><b>here</b><b>.</b><br>
<br>
<b>Responsibilities:</b></div><div><p>
 <b>Content Production &amp; Platform Execution</b></p></div><div><ul><li>
Produces short form, platform native video content (e.g., Instagram Reels, TikTok, YouTube Shorts), including capture, editing, captioning and accessibility formatting.
</li><li>Supports content development for corporate partner posts, celebrity and influencer engagements and donor/partner recognition and storytelling moments.
</li><li>Sources and prepares assets (photo/video) from field, network partners, creators and internal teams.
</li><li>Ensures content adheres to Feeding America&rsquo;s brand voice, visual guidelines, accessibility standards and mission integrity.</li></ul><div><b>
Corporate Partner &amp; Celebrity/Influencer Support</b></div><ul><li>
Coordinates and traffics social content tied to corporate partner campaigns, donor recognition and collaborative activations across channels.
</li><li>Manages calendars, approvals and publishing workflows for celebrity, athlete and influencer amplification.
</li><li>Supports execution of message briefs, talent deliverables, usage rights and cross platform tracking.
</li><li>Collaborates with Brand, Development and Corporate Partnerships teams to ensure accurate representation of partners and campaigns.</li></ul><div><b>
Social Listening, Sentiment Tracking &amp; Insights</b></div><ul><li>
Monitors real-time social + earned media conversations, cultural moments, issues and mission relevant topics using social listening tools.
</li><li>Produces weekly/monthly insights reports, including sentiment trends, high intent engagement drivers and audience behavior signals.
</li><li>Identifies risks, misinformation and reputational considerations&mdash;escalating appropriately and in coordination with the Social Media Manager and Comms team.
</li><li>Benchmarks Feeding America&rsquo;s performance against leading nonprofit and brand comparators; surfaces opportunities for optimization and experimentation.</li><li>
Partners with the Social Media Manager and Analytics team to refine KPIs, measurement frameworks and content performance dashboards.</li></ul><div><b>
Operational Excellence &amp; Cross-Functional Coordination</b></div><ul><li>
Maintains content workflows, rights-management logs, caption/hashtag libraries and process documentation.
</li><li>Collaborates with the Integrated Marketing Coordinator on scheduling needs, customer care responses and community management escalations.
</li><li>Supports surge content needs during crises, disasters, news spikes and major campaigns.
</li><li>Contributes to integrated campaign planning, internal alignment meetings and cross-team briefings.</li></ul><div><b>
Required </b><b>Competencies, Experience and Certifications:</b></div><ul><li>
2&ndash;4 years of experience in social media, digital content creation or digital marketing.
</li><li>Strong proficiency in short form video production (e.g., CapCut, Adobe Express, Premiere Pro) and mobile-first content creation.
</li><li>Experience using social media management and listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Talkwalker).
</li><li>Demonstrated ability to translate insights into actionable social media recommendations.
</li><li>Excellent writing, visual storytelling and attention to detail.
</li><li>Experience coordinating across multiple partners and stakeholders.
</li><li>Ability to work in fast-paced environments, manage multiple priorities and meet tight deadlines.</li></ul><div><b>
Preferred Competencies, Experience and Certifications:
</b></div><ul><li>Experience working with influencers, creators, celebrities or talent-management workflows.
</li><li>Nonprofit or mission-driven marketing experience.
</li><li>Familiarity with accessibility best practices and inclusive content creation.
</li><li>Understanding of social KPIs across awareness, engagement, sentiment and conversion metrics.</li></ul></div><div><p><b>
Required Leadership Competencies:</b></p></div><ul><li><i>
Fosters an Enterprise Mindset</i></li><li><i>
Fosters an Open and Supportive Environment</i></li><li><i>
Leads with Accountability</i></li><li><i>
Collaborates Internally and Externally</i></li><li><i>
Focuses on People and Teams</i></li><li><i>
Manages Organization and Business Complexity</i></li><li><i>
Communicates with Impact and Influence</i></li></ul><div>
Feeding America&rsquo;s goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.</div><p></p><div>
Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.</div></div></div><div></div>

Specialist, Social Media & Insights

HDMZ

<div><p><b>Summary</b>
<br>
The HDMZ paid trade media team develops and executes integrated paid media strategies across traditional media channels, such as print and paid partnerships, with an emphasis on lead generation, to help our clients grow. We match great creative ideas with effective distribution and leading expertise in the paid trade media healthcare/life sciences space. The Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis on life science B-to-B marketing and preferably digital. Have a proven ability to plan, execute, and analyze digital campaigns across display, email, and programmatic ad buying. A firm understanding of both branding principles and ROI driving tactics will be critical for this position. Experience in life science marketing would be beneficial.</p><p><br>
<br>
<b>Responsibilities</b>
<br>
Strategy &amp; Planning</p>
<ul>
<li>Develops and presents multi-channel media plans with an emphasis on digital and traditional media</li>
<li>Leads media discussions with clients and internal teams, confidently articulating strategy, rationale, and results</li>
<li>Creates or contributes to agendas and materials for client-facing meetings</li>
<li>Demonstrates extensive knowledge of media opportunities and justifies recommendations using data, insights, and informed opinion</li>
<li>Evaluates syndicated research to build audience profiles and inform targeting strategies</li></ul><br>
<p><br>
Media Buying &amp; Activation</p>
<ul>
<li>Executes and activates paid media campaigns across display, video, mobile, and other digital channels</li>
<li>Manages campaign setup, trafficking, and QA across platforms, including Google Campaign Manager 360 and Display &amp; Video 360</li>
<li>Owns relationships with publishers, platforms, and media sales representatives</li>
<li>Schedules and leads calls with media reps to advance planning, negotiation, and activation objectives</li>
<li>Confers with media representatives to determine optimal use of budgeted funds to achieve marketing and sales goals</li>
<li>Takes ownership of media authorizations, insertion orders, billing, and reconciliation processes</li></ul><br>
<p></p>
<p>
Optimization, Reporting &amp; Measurement</p>
<ul>
<li>Monitors live campaigns and independently identifies optimization opportunities to improve performance</li>
<li>Understands and applies key metrics, benchmarks, and KPIs to gauge campaign success</li>
<li>Builds and maintains reporting dashboards (Funnel / Looker Studio)</li>
<li>Leverages Google Analytics and ad buying platforms (Google Marketing Suite, DV360) to analyze performance and inform recommendations</li>
<li>Communicates performance insights and optimizations clearly to clients and internal teams</li></ul><br>
<p><br>
<b>Qualifications</b></p>
<ul>
<li>3-5+ years of experience in a media planning, buying, or activation role</li>
<li>Experience in activating and managing digital campaigns across multiple platforms</li>
<li>Proficiency in: Google Campaign Manager 360, Display &amp; Video 360, Google Slides, Looker Studio</li>
<li>Strong understanding of both branding and performance-driven media strategies</li>
<li>&ldquo;Respects the bottom line&rdquo; &mdash; understands scope, value, and financial responsibility for both clients and HDMZ</li>
<li>Takes ownership of billing, media authorizations, and reconciliation</li>
<li>Relied upon as a media expert by Client Services teams</li>
<li>A positive influence on HDMZ culture and a strong representative of the agency at client meetings, lunches, and conferences</li>
<li>Willingness to travel to trade shows and conferences as needed</li></ul></div><p></p>

Media Planner

CMI Media Group

<div><div><b>Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics</b></div><div>
</div><div>
Do you have a passion for turning data into actionable insights that drive real-world results? <b>CMI Media Group</b>, a leading healthcare marketing agency, is seeking a strategic and results-oriented <b>Manager, Digital Marketing Analytics</b> to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.</div><div>
</div><div><b>
In this role, you will:</b></div><div>
</div><ul><li><b>
Be the Architect of Measurement:</b> Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.</li><li><b>
Lead with Data-Driven Insights:</b> Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.</li><li><b>
Champion Client Success:</b> Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.</li><li><b>
Drive Operational Excellence:</b> Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.</li><li><b>
Be a Problem Solver:</b> Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.</li></ul><div><b>
Do you have the right skills?</b></div><div>
</div><ul><li><b>
Analytical Powerhouse:</b> 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.</li><li><b>
Leadership &amp; Mentorship:</b> 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.</li><li><b>
Client-Focused Mindset:</b> Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.</li><li><b>
Project Management Prowess:</b> Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.</li><li><b>
Passion for Healthcare:</b> Experience in the pharmaceutical or healthcare industry is a plus, but not required.</li></ul><div><b>
Why CMI Media Group?</b></div><div>
</div><div>
At CMI Media Group, we're not just analyzing data &ndash; we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:</div><ul><li><b>
Purpose-Driven Work:</b> Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.</li><li><b>
Collaborative Environment:</b> Join a team of passionate and talented individuals who are leaders in their field.</li><li><b>
Growth Opportunities:</b> Benefit from ongoing professional development opportunities and a culture that values continuous learning.</li><li><b>
Supportive Culture:</b> We believe in work-life balance and offer a comprehensive benefits package to support your well-being.</li></ul><div><b>
All for Good.</b></div><div>
</div><div>
CMI Media Group was built on inclusion and diversity. It&rsquo;s in our DNA and Core Values. Challenging the norm is where we started and it&rsquo;s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than &ldquo;all.&rdquo; We believe in &ldquo;all for good.&rdquo;</div><div>
</div><div><b>
Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!</b></div><div>
</div><div>
The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.</div></div>

Manager, Digital Marketing Analytics

CNA Insurance

<div><p>You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.</p><p></p>
The Digital Marketing &amp; External Communications Manager is responsible for leading the execution of digital marketing and external communications programs that support enterprise and business-unit objectives. This role translates strategy into disciplined, high-quality delivery across paid, owned and earned channels (i.e. media relations, awards and recognition programs), ensuring alignment with enterprise standards, brand voice, and performance expectations, and will have accountability for strategy execution and performance outcomes<br>
<br>
This position serves as a senior individual contributor and manager of agency partners, working closely with marketing leadership, integrated content teams, and business stakeholders to deliver measurable outcomes in brand awareness, engagement, and demand generation.<p></p><p><b>
JOB DESCRIPTION:</b></p><p></p><p><b>
Essential Duties &amp; Responsibilities</b></p><p><i>
Performs a combination of duties in accordance with departmental guidelines:</i></p><ul><li>
Lead planning and execution of CNA&rsquo;s digital marketing and external communications strategy, ensuring effective execution across enterprise and business unit initiatives.</li><li>
Manage CNA&rsquo;s social media programs, including paid, organic, and employee advocacy programs, to drive engagement and brand awareness. Ensure consistent brand expression while enabling business-unit specific activation.</li><li>
Execute and optimize paid search and display advertising programs across paid, owned, and earned channels to maximize ROI and business impact.</li><li>
Manage resources, including agencies and vendors, to ensure consistent execution, scalability and cost effectiveness.</li><li>
Advise Marketing leadership on digital reputation, external communications strategy, and emerging issues, including providing recommendations during high-visibility campaigns or reputational events.</li><li>
Establish and enforce enterprise-level SEO and GEO (generative engine optimization) standards and governance, partnering with IT, integrated content and business teams on best practices for content, technical optimization, and linking strategies.</li><li>
Lead CNA&rsquo;s paid search marketing efforts, including planning, execution, and optimization across platforms such as Google and Bing.</li><li>
Drive and continuously optimize CNA&rsquo;s display advertising capabilities to support brand-building initiatives.</li><li>
Advise and execute on CNA&rsquo;s media relations strategy to enhance brand reputation and visibility across key markets. Manage relationships with external PR agencies and media partners, ensuring consistent messaging and proactive engagement.</li><li>
Lead the execution of a comprehensive awards and recognition program to elevate CNA&rsquo;s industry presence and thought leadership. Work alongside leadership and agency partners to identify relevant award opportunities and manage submission processes in collaboration with internal stakeholders.</li><li>
Develop and manage external written communications, ensuring brand voice consistency and compliance with regulatory standards. Collaborate with internal subject matter experts and leadership to craft compelling narratives that reinforce CNA&rsquo;s market position.</li><li>
Set enterprise KPIs and measurement frameworks for digital marketing and communications, ensuring transparent reporting and accountability across teams and channels.</li></ul><p><i>
May perform additional duties as assigned.</i></p><p></p><p><b>
Reporting Relationship</b></p><p>
Typically reports to AVP or above.</p><p></p><p><b>
Skills, Knowledge &amp; Abilities</b></p><ul><li>
Skilled in developing high-quality written content for digital channels, press releases, and external communications that reflect organizational voice and tone.</li><li>
Advanced level of understanding of search marketing best practices, digital campaign management, and search engine provided campaign management tools (Google Ads, etc.).</li><li>
Advanced understanding of social media best practices (paid, organic and employee advocacy), B2B applications, engagement metrics and campaign performance</li><li>
Experience using organic search diagnostic/monitoring tools (Google, Search Console, Webmaster Tools, SEMrush or similar).</li><li>
Hands on experience working with Marketo (or similar marketing automation tools), as well as an understanding of key automation features including scheduling, segmentation, cloning and success criteria.
</li><li>Experience and working knowledge of analytics and tag-management tools (Google Analytics, Google Tag Manager, Looker and Power BI).</li><li>
Strong organizational skills including the ability to prioritize, coordinate and manage multiple projects and project teams.</li><li>
Excellent interpersonal communication skills.</li><li>
Collaborative workstyle, while also comfortable taking leadership roles within project teams.</li></ul><p></p><p><b>
Education &amp; Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Journalism, Media/PR, Digital Marketing, or related field/discipline or equivalent experience.</li><li>
Typically, a minimum of 7 years of experience in a digital marketing, external communications, journalism, or media/PR function, preferably in agency and/or corporate marketing settings.</li><li>
P&amp;C insurance experience required.</li><li>
Certifications/ credentials (one or more preferred): Google Ads Certified, Bing Ads Accredited, and/or Marketing Automation Certification (e.g. Marketo Certified Associate/Expert)</li></ul><p></p><p>
#LI-Hybrid</p><p>
#LI-DM1</p><p></p><p><i>
I</i><i>n certain jurisdictions, CNA is legally required to include a reasonable estimate of the compensation for this role. In </i><i>District of Columbia</i><i>,</i><i> </i><i>California, Colorado, Connecticut, </i><i>Illinois</i>, <i>Maryland</i><i>, </i><i>Massachusetts</i>,<i> New York and Washington,</i> <i>the national base pay range for this job level is</i><i> $72,000 to $141,000 </i><i>annually. Salary</i><i> determinations are based on various factors, including but not limited to, relevant work experience, skills, certifications and location. CNA offers a comprehensive and competitive benefits package to help our employees &ndash; and their family members &ndash; achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNA&rsquo;s benefits, please visit </i><i>cnabenefits.com</i><i>.</i></p><p></p><p>
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Digital Marketing & External Communications Manager

Uber

<div><b>About the Role</b>
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Advertising at Uber means navigating ambiguity, earning trust fast, and solving problems that don't come with a script. As a Partner Manager for our Travel and Financial Services verticals, you aren't just pushing a product; you are building long-term partnerships in a fast-changing environment where performance and client satisfaction are the only metrics that matter.
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This role is high-stakes and grounded in the messy reality of doing big things at scale. You'll lead with impact by connecting major brands to our global user base, but you'll also face the challenge of shifting priorities, complex executions, and the need to make smart decisions with imperfect information. We are looking for someone with an owner mindset who is energized by the pressure of managing a campaign lifecycle from first kick-off to final reporting. If you thrive in a &quot;go-get-it&quot; environment where excellence is the norm and you're ready to help write the playbook rather than just follow one, this is where you'll grow.
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<b>What You'll Do</b>
<ul><li>Partner with our ad sales teams to develop and manage ad partnership strategies that deliver on our partners' needs, business objectives and exceed quarterly growth goals
</li><li>Develop and maintain a strong understanding of clients' marketing goals and challenges and proactively recommend solutions that support them
</li><li>Manage internal and external kick off calls to understand campaign specifications and discuss complex executions
</li><li>Manage the entire campaign lifecycle including creative showcase and best practices
</li><li>Proactively monitor campaign performance to pinpoint, communicate and solve issues
</li><li>Coordinate the launch, management and reporting of campaigns; while proactively communicating updates and setting expectations with all stakeholders
</li><li>Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations.
</li><li>Uncover opportunities to drive better performance and increased investment (upsell) by delivering data-backed insights and recommendations to our partners
</li><li>Bring your analytical A-game. Develop methodologies to highlight trends and provide meaningful insights to partners during the campaign lifecycle
</li><li>Be the voice of the customer and effectively communicate product limitations and feedback to relevant internal teams
</li><li>Drive initiatives. You will help support the team lead to build best practice playbooks across our Ads team to drive success and efficiency. This involves wearing many hats and jumping in to help your teammates when the needs arise
</li><li>Collaborate effectively across cross-functional internal sales, product, and support teams to include Ad Ops, Insights &amp; Measurement and other relevant parties.
</li></ul><b>Basic Qualifications</b>
<ul><li>4+ years of full-time experience
</li><li>Experience in end-to-end large customer advertising account management
</li><li>Experience in digital advertising account management and/or sales
</li><li>Understanding of performance and brand marketing media channels, ad products, and core measurement metrics that are relevant to these
</li><li>Bachelor's Degree or equivalent
</li></ul><b>Preferred Qualifications</b>
<ul><li>Experience managing large-scale ads campaigns and partnering with large, complex advertisers
</li><li>Experience building relationships with key marketing decision makers, brand digital advertising managers and agency partners
</li><li>Ability to flex your analytical skills and utilize data to quantify opportunities and influence decision makers
</li><li>Excellent listening, communication, and organizational skills
</li><li>Excellent negotiation and problem solving skills
</li><li>Speed, resourcefulness, proactivity and a go-getter mentality. You are comfortable working in a fast-paced environment and navigating ambiguity
</li>SQL and other data qualifications a plus<br>
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For Chicago, IL-based roles: The base salary range for this role is USD$102,000 per year - USD$113,500 per year. For New York, NY-based roles: The base salary range for this role is USD$113,000 per year - USD$126,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$113,000 per year - USD$126,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered sales bonuses &amp; other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.</div>

Partner Manager, Uber Advertising - Travel & Financial Services

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