digital marketing manager Jobs in Washington

digital marketing manager

digital marketing specialist

The Heritage Foundation

<div><div>Washington, DC
</div><div>Full Time
</div><div>Entry Level</div></div>
<br><div><b>Title:</b> <b>Digital Marketing Specialist, Membership
</b><br>
<br>
<b>Reports to:</b> <b>Director, Membership</b><br>
<br>
<b>Job Summary:</b> The Digital Marketing Specialist supports the strategy and creation of a donor-focused email marketing program and is responsible for its day-to-day execution. This position executes and evaluates a robust schedule of solicitation and stewardship email and texting campaigns, partnering with the Membership team, outside agencies, copywriters, and across Heritage to drive long term growth. The Digital Marketing Specialist is able to multitask, adapt to changing priorities and deadlines, and commit to quality execution. The Specialist is data-driven, with a keen focus on testing and using data learnings.<br>
<br>
<b>Job Duties:</b><ul><li>
Support the development and implementation of strategies to cultivate a growing digital program, tracking success based upon member count, retention, and revenue.</li><li>
Manage email campaign processes, including building and testing email strategies for cultivation and solicitation, building donation pages, creating workflows, and deploying emails.</li><li>
Maintain marketing automation systems, create campaigns, user segmentations, and lists.</li><li>
Coordinate with the Senior Direct Marketing Manager to implement fundraising strategies for members who engage with Heritage online.</li><li>
Collaborate with membership managers, Heritage departments, and outside partners to develop multi-channel fundraising appeals, build relationships with members, and strengthen Heritage online infrastructure.</li><li>
Analyze campaign performance and data to optimize fundraising activities with the goal of maximizing revenue and building relationships with Heritage members.</li><li>
Build, maintain, and improve internal IT processes and integrations and manage SEO and online optimization strategy in collaboration with data operations team.</li><li>
Help further develop the email acquisition strategy and donor lifecycle for Heritage.</li></ul><br>
<b>
Qualifications:</b><br>
Education: BA/BS preferred<br>
Experience: 2+ years of digital marketing or IT experience. Knowledge of digital marketing techniques, e-commerce, and data analysis are essential.<br>
Communication: Clear and effective written and verbal communication<br>
Technology: Microsoft Suite, CRM, CMS, UX and UI; Ad Tracking and Email Automation Programs<br>
<br>
<b>Other Requirements:</b><ul><li>
Understand and support the Heritage mission and vision for America and the department's goals and objectives.</li><li>
Passionate about creating donor experiences through email that build trust and engagement.</li><li>
Ability to solve problems, work with deadlines, think creatively, and act independently.</li><li>
Knowledge of basic data analysis and A/B testing.</li></ul><br>
<b>
Benefits and Salary:</b><br>
The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, &ldquo;take what you need&rdquo; PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs.<br>
<br>
The salary range for this role is $58,000 - $66,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate&rsquo;s experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications.</div>

Digital Marketing Specialist

Ford Agency

<div></div><div><div><div><h4 class="jobSectionHeader"><b>Job Details</b></h4>
</div><div><div><div>Posted November 19, 2025
</div><div>Compensation Starting at $95,000 annually
</div><div>LocationWashington D.C.</div>
<div>Job Type Direct Hire
</div><div>Industry Legal
</div></div></div><div><h4 class="jobSectionHeader"><b>Job Description</b></h4>
<div>The Ford Agency is seeking a proactive Business Development Specialist to support the Business Development and Marketing team of a top law firm. This role partners closely with the Litigation and Investigations groups to drive client development efforts, manage marketing initiatives, and increase practice visibility. The Specialist will contribute to pitches and proposals, support client events, and maintain business development resources. The ideal candidate is detail-oriented, collaborative, and eager to take on high-value projects that make a measurable impact. This is a direct-hire opportunity with excellent growth potential!<br>
<br>
Responsibilities Include:
<ul><li>Draft and contribute to client proposals, presentations, and RFP responses</li>
<li>Track and analyze client development efforts using the firm&rsquo;s CRM system</li>
<li>Manage marketing materials, client alerts, and practice group communications</li>
<li>Coordinate award and directory submissions, including Chambers</li>
<li>Support client events, from logistics to post-event reporting</li>
<li>Prepare reports to leverage relationship-building and marketing activities</li>
</ul>Qualifications Include:
<ul><li>Bachelor&rsquo;s degree in marketing, communications, business, or related field</li>
<li>2+ years of marketing or business development experience in a professional services firm; law firm experience highly preferred</li>
<li>Strong writing, editing, and communication skills</li>
<li>Excellent organizational skills with the ability to prioritize multiple projects under tight deadlines</li>
<li>Proficiency in Microsoft Office; CRM and marketing platforms (Salesforce, Pardot, LinkedIn) a plus</li>
<li>Professional, proactive, and collaborative team player</li>
</ul>
<br>
<b>Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.</b><br>
<br>
<i>The Ford Agency is a recruiting firm based in Washington, DC. We represent a broad range of organizations including: non-profits, associations, legal, consulting, and government relations firms. This position is an opening with one of our clients.</i></div></div></div></div>
<br><div><div><div><h2 class="jobSectionHeader"><b>We </b><b>listen, ask </b><b>key questions, and </b><b>refine</b><b> the process</b></h2><p><br>
Our refined process has led our team to consistent success in recruiting for the area&rsquo;s discerning business market.</p><p>
We ensure our clients&rsquo; priorities, role requirements, company culture, and objectives are taken into consideration for every search. We have an extensive pool of talent to quickly identify strong candidates for your open positions, taking the burden of time and energy off your shoulders.
</p><p>We do the same for candidates, actively listening to career desires and goals during each interview, and presenting realistic options and timelines for employment.</p><p>
Clients and candidates alike find our recruiting services refreshing and reliable.</p></div></div></div>

Legal Business Development Specialist

District of Columbia Public Schools

<div></div><div><div><div><div><div>Office: </div><div>Office of External Affairs
</div></div><br>
<div><div>Date Posted: </div><div>11/7/2025
</div></div><br>
<div><div>Salary Range: </div><div>1-5 / $98,423 - $111,058
</div></div><br>
<div><div>NTE Date: </div><div>N/A</div></div><div><div><p><br>
</p></div></div><br>
<div><div><b>Position Overview</b><p></p>
The mission of the Office of External Affairs to improve outcomes for every student in DCPS by fostering strong connections between and among schools, families, the greater DC community, and other stakeholders. Through effective communication, meaningful family and community engagement, and collaborative partnerships, we shine a light on the inspiring stories of the students and schools within DCPS and work to ensure our district is an inclusive environment in which all voices are heard.
<p>All our work is designed to accelerate student success by:</p>
<ul><li>Building and sustaining relationships between and among DCPS, families, communities, and partners that increase trust;</li><li>
Increasing transparency and access to information, resources, and DCPS leadership and staff;</li><li>
Building capacity in schools and Central Services to enhance communication and engagement with staff, families and communities to improve student outcomes; and</li><li>
Ensuring DCPS&rsquo;s stakeholders are well-informed about our priorities and our successes and have context about our challenges.</li></ul>
<p><b>Divisions/Teams</b></p>
<ul><li><b>Strategic Communications</b>
<ul><li>Builds and executes communications systems to ensure clear and informative messaging to stakeholders.</li><li>
Supports district-wide branding and marketing through photography, videography, graphic design, social media and newsletter engagement, website management, and more.</li><li>
Works cross-functionally to transform district initiatives into effective communications campaigns.</li><li>
Monitors progress of projects, based on changes in direction, priorities, and resources.</li></ul>
</li><li><b>Operations Communications:</b>
<ul><li>Develops and leads overall school-based or district-level incident response communications strategy.</li><li>
Approves and writes operations communications on issues including facilities, building modernizations, health, school climate, and other crisis communications.</li><li>
Identifies key ways to turn crisis communications into opportunities to reverse existing narratives about DCPS.</li><li>
Works across several Central Office teams to manage crisis communications, often outside of the school day.</li></ul>
</li><li><b>Press</b>:
<ul><li>Manages reactive and proactive engagement with local and national media stories to share the stories of DCPS students, staff, and schools.</li><li>
Devises media outreach strategies to support strategic communications objectives.</li><li>
Supports crisis communications work by ensuring media are accurately reporting on developments.</li><li>
Ensure that key messaging, talking points, and other media materials align with priorities and guidelines set by the Executive Office of the Mayor.</li></ul>
</li><li><b>Family and Community Engagement:</b>
<ul><li>Aims to build the capacity of Central Services, school administrators, and educators to partner with families to drive student success.</li><li>
Listens to and engages our families and community at the district and school level to build trust, using stakeholder feedback to inform the work of DCPS.</li><li>
Builds and sustains strategic relationships with key stakeholders.</li><li>
Directly supports schools in their parent and community engagement efforts, including with Local School Advisory Teams (LSATs) and parent teacher organizations (PTOs).</li></ul>
</li><li><b>Partnerships</b>:
<ul><li>Serves as the district&rsquo;s central team for identifying and managing strategic partnerships that promote student achievement, build school capacity, and advance district priorities.</li><li>
Enhances the capacity of Central Services, school administrators, and teachers to maximize the impact of partnerships on key organizational goals.</li><li>
Develops and maintains systems and policies that ensure school-based and district-level partnerships are high-quality, compliant, and aligned with the strategic priority to ensure students feel connected to their schools.</li></ul>
</li></ul><p></p><p>The Manager, Digital Communications, will serve as the strategic and operational lead for DCPS digital content. In this capacity, they will actively manage the district&rsquo;s social media and digital presence, setting a strategy for how the district engages with families and other stakeholders through social media, email outreach, and websites. The head of digital media will identify and implement tactics to increase audience growth and engagement across our platforms, improve social listening efforts, integrate digital platforms into new and existing communications and marketing efforts, and improve coordination with social media and web account managers across Central Services and DCPS schools.</p>
<p>
The Manager, Digital Communications will report to the Deputy Chief, Communications.</p><p><b>
Essential Duties and Responsibilities</b></p><p><i>
The below statements are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties, and/or skills required. Other duties may be assigned.</i></p><ul><li>
Manages day-to-day digital content operations, including drafting, developing, and curating content for use across all DCPS digital channels (social media, email, newsletters, and websites).</li><li>
Designs and executes comprehensive digital campaigns that elevate districtwide programs and initiatives, coordinating with Central Service program teams to ensure accurate messaging and captivating visuals.</li><li>
Maintains the district&rsquo;s editorial calendar, ensuring alignment between communications campaigns and key district priorities, observances, awareness days and months, and operations communications needs.</li><li>
Maintains and updates the district&rsquo;s central website&mdash;dcps.dc.gov&mdash;collaborating with Central Services program team POCs to ensure consistent updates, accuracy, accessibility, and user-friendly navigation.</li><li>
Oversees the work of the Film Specialist and other creative staff to ensure video and photography assets are timely, high-quality, and effectively integrated across digital platforms.</li><li>
Manages contracts and relationships with digital communications vendors, including translation services and email marketing platforms on behalf of Central Services, facilitating training and best practices guidance to program area POCs.</li><li>
Produces and distributes a regular districtwide newsletter featuring DCPS events, initiatives, student and staff highlights, and timely updates, using multimedia content to increase open rates and engagement.</li><li>
Develops and monitors the efficacy of communications campaigns across all digital platforms, reporting out on digital media analytics, stakeholder feedback, and performance metrics to inform content strategy, audience growth, and ongoing improvements to engagement tactics.</li><li>
Leads digital brand management and consistency efforts, performing regular audits of central and school-based digital platforms to ensure compliance with DCPS visual and messaging standards.</li></ul><p><b>
Qualifications</b></p><ul><li>
Bachelor's degree and four to six years of related work experience.</li><li>
Master's degree preferred.</li><li>
Previous exposure to or experience in the education sector a plus.</li><li>
Demonstrated experience in managing digital media channels, graphic support staff, and vendors.</li><li>
Proven expertise in building and engaging a digital audience (SEO, SEM, paid social ads).</li><li>
Excellent copywriting and copy editing skills.</li><li>
Highly organized and detailed-oriented.</li><li>
Works under tight deadlines, while executing at high levels.</li><li>
Flexibility to staff occasional events on weeknights and weekends.</li></ul><p></p><h2 class="jobSectionHeader"><b>
DCPS Values</b></h2><ul><li><b>
STUDENTS FIRST</b>: We recognize students as whole children and put their needs first in everything we do.</li><li><b>
COURAGE</b>: We have the audacity to learn from our successes and failures, to try new things, and to lead the nation as a proof point of PK-12 success.</li><li><b>
EQUITY</b>: We work proactively to eliminate opportunity gaps by interrupting institutional bias and investing in effective strategies to ensure every student succeeds.</li><li><b>
EXCELLENCE</b>: We work with integrity and hold ourselves accountable for exemplary outcomes, service, and interactions.</li><li><b>
TEAMWORK</b>: We recognize that our greatest asset is our collective vision and ability to work collaboratively and authentically.</li><li><b>
JOY</b>: We enjoy our collective work and will enthusiastically celebrate our success and each other.</li></ul><p>
We are an equal opportunity employer and are committed to creating an inclusive, accessible workplace. We welcome and encourage applications from individuals with disabilities. Accommodation and/or application assistance is available upon request at all stages of the application and employment process. To request accommodation, please contact dcps.eeo-ada@k12.dc.gov.</p></div></div></div></div></div>

Manager, Digital Communications

Observer-Reporter

<p>The Assistant Digital Marketing Manager plays a key role in supporting the growth, strategy and success of digital marketing initiatives across Reimagine Main Street and its partner publications, including the Observer-Reporter, Herald-Standard and Dominion Post.</p><p>This position blends hands-on digital campaign management with team leadership, helping to ensure every client campaign is strategically sound, creatively executed and performance-driven. The ideal candidate is an organized multitasker, problem-solver and strategic thinker who thrives in a fast-paced, collaborative, client-first environment.</p><p><b>Key Responsibilities</b></p><p><b>Digital Strategy &amp; Client Management</b></p><ul><li>Partner with the Digital Strategy Director and Reimagine Main Street team to develop and implement marketing strategies that align with client goals.</li><li>Collaborate with multimedia sales consultants to design, present and manage high-impact digital marketing campaigns.</li><li>Build and maintain strong client relationships through regular communication, reporting and proactive performance reviews.</li><li>Analyze campaign data to measure success, identify insights and provide recommendations for improvement.</li><li>Lead the preparation and presentation of monthly performance reports for internal and client meetings.</li></ul><p><b>Leadership &amp; Team Collaboration</b></p><ul><li>Support the Director in managing day-to-day digital operations, ensuring deadlines and deliverables are met across teams.</li><li>Serve as a bridge between sales, design, fulfillment and analytics teams to maintain smooth workflow and communication.</li><li>Mentor and support Digital Marketing Strategists and interns, providing guidance, training and performance feedback, as needed.</li><li>Coordinate with external vendors and partners to ensure consistent quality, strategy alignment and fulfillment accuracy.</li><li>Assist in onboarding new hires and training team members on digital platforms, tools and processes, as needed.</li></ul><p><b>Revenue Growth &amp; Innovation</b></p><ul><li>Identify opportunities to expand digital offerings and increase revenue across all RMS markets.</li><li>Support new business development through research, digital proposal creation and strategy presentations both individually and alongside multimedia sales consultants.</li><li>Promote RMS&rsquo;s digital expertise through educational content, workshops and community events.</li><li>Represent the brand at networking, community and industry functions as a digital marketing ambassador.</li></ul><p><b>Qualifications</b></p><ul><li>3+ years of experience in digital marketing, advertising, community relations or related field.</li><li>Demonstrated understanding of digital strategy across platforms (SEO, PPC, programmatic, email marketing, social media, OTT, etc.).</li><li>Prior leadership, mentoring, or project management experience preferred.</li><li>Excellent communication, organization and time management skills.</li><li>Comfortable managing multiple projects simultaneously and meeting tight deadlines.</li><li>Strong presentation skills with confidence in client-facing settings.</li><li>Proficiency in Google Workspace, Microsoft Office and analytics/reporting tools.</li><li>Enthusiasm for continuous learning and evolving with the digital marketing landscape.</li></ul><p><b>Why Join Us</b></p><p>At Reimagine Main Street, we believe in empowering local businesses through smart, measurable marketing &mdash; and we have fun doing it. This role offers growth potential, creative collaboration and the chance to work alongside a passionate, driven team that&rsquo;s redefining community media and digital storytelling.</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Digital Strategy Assistant Manager

bellwether

<div><p><b><i>Use your expert knowledge of digital platforms and superior storytelling skills to put a spotlight on Bellwether's services and impact.</i></b></p>
<p><b>
About Bellwether</b></p>
<p>
Bellwether is a national nonprofit that exists to transform education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities. We work hand in hand with education leaders and organizations to accelerate their impact, inform and influence policy and program design, and share what we learn along the way.</p>
<p>
We are a remote-first team, and our work is national in scope, so our flexible working style allows our professionals to work where they have built their lives, which means Bellwether can hire the best person for each role, regardless of geography. This role can be based anywhere in the United States. Up to approximately 10% travel may be required.</p>
<p>
Our <b>External Relations (XR) team </b>leads Bellwether's communications, marketing, editorial, and development work, ensuring that the organization's work reaches and resonates with key audiences and creates new opportunities for potential funders and clients to partner with us.</p>
<p><b>
About the Position</b></p>
<p>
Bellwether has an immediate opening for a Digital Communications &amp; Marketing Manager who will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization.</p>
<p>
The Digital Communications &amp; Marketing Manager will report to Bellwether's Director of Communications &amp; Marketing, McKenzie Maxson.</p>
<p><b>
Responsibilities</b></p>
<p>
The Digital Communications &amp; Marketing Manager will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization that highlights Bellwether's services and impact for key audiences and generates leads for future partnerships. They will work collaboratively across the XR team and the organization, embedding themselves into project workstreams as necessary to ensure digital content advances both project and organizational goals. In this position, you should expect to:</p>
<p>
Co-lead development of a comprehensive digital communications and marketing strategy.</p>
<ul>
<li>Working with the Director of Communications &amp; Marketing, develop strategies that significantly increase engagement with Bellwether's key audiences (including media, policymakers, funders, and current and prospective clients) across social media (organic and paid), email, and other digital platforms.</li>
<li>Develop and track metrics that accurately capture Bellwether's reach and impact on digital platforms based on the organization's broader communications and impact goals.</li>
<li>Bring an expert perspective on the best way to use major digital platforms (strategically and tactically), and constantly update this perspective as platforms evolve.</li>
</ul>
<p>Drive high-impact storytelling and marketing.</p>
<ul>
<li>Work with experts across the organization to develop content and digital campaigns in multiple formats that reach and resonate with key audiences and drive leads for priority portfolios of work.</li>
<li>Continuously push Bellwether's ability to create content in different media (written, audio, video, etc.) with a clear perspective on which formats best suit particular stories/target audiences/marketing goals.</li>
<li>Refine and, where necessary, build new systems to codify best practices across our digital platforms, including the use of artificial intelligence tools to support more efficient and effective digital storytelling.</li>
</ul>
<p>Manage Bellwether's day-to-day presence on digital platforms.</p>
<ul>
<li>Draft and post compelling content (in collaboration with content experts from across the organization, as necessary) optimized for specific platforms tied to new Bellwether releases, current events, and &quot;evergreen&quot; communications and marketing priorities.</li>
<li>Collaborate with the Senior Design &amp; Visual Associate to ensure content on platforms is as &quot;visual first&quot; as possible while reflecting the organization's brand guidelines.</li>
<li>Produce multimedia content for priority platforms (including live digital events) in service of broader communications and marketing goals.</li>
<li>Recommend and execute paid digital advertising campaigns to advance project-specific goals and broader communications and marketing goals.</li>
</ul>
<p><b>Qualifications</b></p>
<p>
Excited? We are, too. You should apply if you have:</p>
<ul>
<li>A passion for and commitment to transforming education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities.</li>
<li>At least three to five years of demonstrated professional experience in digital communications and marketing.</li>
<li>A demonstrated track record of developing and implementing high-impact organic and paid digital communications and marketing campaigns in the public, private, and/or nonprofit sectors.</li>
<li>The ability to think creatively and innovatively about opportunities to refine and expand the reach of our digital work (including by expanding to entirely new platforms or kinds of content).</li>
<li>Strong skills in written communication, editing, and interpersonal communication.</li>
<li>An entrepreneurial work style and willingness to proactively stay on the leading edge of new developments in digital platforms, to identify needs, and to take on projects.</li>
<li>The ability to manage multiple projects to timely and effective execution.</li>
<li>The ability to give and get feedback; to manage up and laterally, as needed; and to execute projects successfully without constant supervision.</li>
<li>A well-rounded interpersonal skill set and the capacity to work well both independently and in a team environment.</li>
<li>A high level of attention to detail and a commitment to producing the highest-quality work.</li>
</ul>
<p>The following traits/skills are preferred but not required:</p>
<ul>
<li>Experience with basic graphic design and video production/editing.</li>
<li>Basic fluency in recent developments in education policy.</li>
<li>Experience with web-based content management systems (including Divi and WordPress) and CRMs (including Salesforce).</li>
</ul>
<p><b>Compensation</b></p>
<p>
The base salary range for this role for an incoming team member is $87,500&ndash;$94,000 annually, with eligibility for an annual performance bonus targeted at $5,025, based on individual and organizational success. While the final offer amount will be determined by multiple factors &mdash; including previous experience and content knowledge &mdash; and may vary from the listed range, Bellwether is committed to transparency, and all offers are aligned with our compensation philosophy.</p>
<p>
Bellwether provides an attractive benefits package that includes a performance bonus based on individual and organizational success, health care coverage, and a 401(k) plan with an employer-matching contribution policy.</p>
<p><b>
To Apply</b></p>
<p>
Use your application materials (letter of interest, resume, and a portfolio showcasing at least two digital campaigns on which you played a leading role) to show us how you have the skills we listed or why the skills you have are the ones we need. You should also use your application materials to clearly highlight ways in which your background and experience align with Bellwether's mission, including our commitment to helping young people furthest from opportunity.</p>
<p>
Please address your letter of interest to McKenzie Maxson, Director of Communications &amp; Marketing. This role has a priority application deadline of <b>December 12, 2025</b>. While we prioritize applications received on or before that date, we will review applications as we receive them until the position is filled. <i>Note:</i> Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time.</p>
<p><i>
Bellwether is committed to providing equal opportunities. It is our policy to ensure that all individuals with whom we are in contact are not discriminated against based on age, race, ethnicity, color, disability, gender identity, gender expression, political viewpoint, marital status, national origin, religion, sexual orientation, or veteran status. Further, as described above, Bellwether is committed to building a diverse team and strongly encourages individuals from all backgrounds to apply.</i></p></div>

Digital Communications & Marketing Manager

Interactive Strategies

<div><p>We&rsquo;re looking for a Digital Marketing Manager to join our growing team and help lead multi-channel digital marketing and fundraising programs for our mission-driven clients. This is an exciting opportunity for a strategic, hands-on marketer who can confidently guide clients, collaborate across internal teams, and drive performance across email, digital advertising, and integrated campaigns.</p><p>
Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like Boston Children&rsquo;s Hospital, Special Olympics, and the American Lung Association. Clients choose us for our innovation, creative energy, and results-focused approach.</p><p>
In this role, you will support national organizations making a difference&mdash;helping them grow their audiences, raise more money, and strengthen supporter engagement. You will work across channels, think holistically about strategy, and contribute to mentoring and strengthening our internal marketing team.</p><p></p><p><b>
Responsibilities</b></p><ul>
<li>
Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
</li><li>Develop integrated digital strategies across email, paid media, content, and other digital channels.
</li><li>Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
</li><li>Plan and execute creative, conversion-focused campaigns across channels.
</li><li>Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
</li><li>Support email production, including planning, drafting, segmentation, testing, and performance optimization.
</li><li>Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
</li><li>Conduct audits of clients&rsquo; digital programs to assess performance and identify opportunities for growth.
</li><li>Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
</li><li>Prepare client-ready reporting and performance summaries.
</li><li>Stay current on digital marketing trends, platforms, and testing opportunities.
</li><li>Contribute to internal process improvements, documentation, and marketing team standards.
</li></ul><p><b>Requirements</b></p><ul>
<li>
Bachelor&rsquo;s or Master&rsquo;s degree in a related field.</li>
<li>3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).</li>
<li>Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.</li>
<li>Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.</li>
<li>Experience working within a variety of email marketing and advertising platforms.
</li><li>Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.</li>
<li>Strong analytical skills and data-driven thinking.</li>
<li>Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).</li>
<li>Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.</li>
<li>Up-to-date with the latest trends and best practices in digital marketing.</li>
<li>We are open to this being a remote position.</li></ul><p><br>
<b>
Qualities you bring to the table</b></p><ul>
<li>
<b>Creative.</b> You bring passion to your work and produce content that engage, motivate and inspire.</li>
<li><b>Strategic</b>. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.</li>
<li><b>Intuitive.</b> You're someone with that canny ability to always think one step ahead and see where the world is headed.</li>
<li><b>Committed.</b> You&rsquo;re committed to valuing diversity and contributing to an inclusive working and learning environment.</li>
<li><b>Confident</b>. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.</li>
<li><b>Passionate</b>. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.</li>
<li><b>Friendly</b>. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You&rsquo;re also a great listener.</li>
</ul><p><b>
Benefits</b></p><p>
We have a simple motto when it comes to company culture, &quot;Everyone deserves to come to work and be happy.&quot; This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you&rsquo;re at the office. We may be an agency, but we understand that you have a life outside of work.</p><p>
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:</p><br>
<ul>
<li>
Company-sponsored health, vision and dental insurance</li>
<li>Pre-tax Flexible Spending Account (FSA)</li>
<li>Profit sharing</li>
<li>4 weeks of vacation/sick time from day one; 5+ weeks at year 3</li>
<li>Company-paid short-term and long-term disability</li>
<li>Company-paid life and AD&amp;D insurance</li>
<li>11 paid holidays</li>
<li>401k with company match</li>
<li>New business referral bonus</li>
<li>Professional development opportunities</li>
<li>Flexible work schedule</li>
<li>Pre-tax DC Metro SmartBenefits</li>
</ul><p></p><p><b>
Salary Range</b></p><p>
$70,000 - $87,550 (commensurate with experience)</p><p></p><p><b>
A LITTLE ABOUT US</b></p><p>
We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries&mdash;all while finding balance between work, home, and life outside the office.</p><p></p><p><b>
Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.</b></p></div>

Digital Marketing Manager

MCI Group

<div><div><div><div>Job Description
<p></p><div><div><div><div>Posting Start Date: 07/11/2025
</div></div></div></div><div><div><div><div>Job Title: Marketing Director
</div></div></div></div><div><div><div><div><p>We are a global engagement marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.
<br>
Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live &amp; virtual events, Strategic &amp; digital communications and Consulting &amp; community solutions.
<br>
We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.<br>
</p></div></div></div></div><p></p><div><div><div><div>Job Description:
<p><b>JOB OBJECTIVE
</b></p><p>HSMAI Americas is seeking a strategic, results-driven Marketing Director to lead marketing initiatives that drive membership growth, event participation, and brand awareness. This role is ideal for a self-starter with strong digital skills, excellent communication abilities, and a passion for hospitality and association work.
</p><p>The Marketing Director will shape and implement a comprehensive marketing strategy that aligns with HSMAI's mission to fuel sales, inspire marketing, distribution, and optimize revenue for hospitality professionals. They will serve as the brand steward for HSMAI Americas, ensuring consistency and alignment across all touchpoints while fostering collaboration with internal teams, volunteer leaders, external vendors, and HSMAI global regions. #LI-Remote<br>
</p><p></p><p><b>MAIN RESPONSIBILITIES<br>
</b></p><p></p><p><b>Strategic Leadership &amp; Brand Stewardship:
</b></p><ul><li>Develop and oversee execution of an integrated marketing strategy that supports HSMAI's strategic goals and elevates its brand across the Americas and globally.
</li></ul><ul><li>Serve as HSMAI's brand champion, ensuring visual and verbal consistency across all communications and campaigns.
</li></ul><p>Campaign Execution &amp; Content Strategy:
</p><ul><li>Plan, coordinate, and implement multi-channel marketing campaigns across email, web, social media, and digital advertising.
</li></ul><ul><li>Oversee content creation and editorial calendars; manage the development of promotional copy, graphics, and multimedia in collaboration with designers, writers, and vendors.
</li></ul><ul><li>Ensure alignment of content strategy with organizational goals and audience needs.<br>
</li></ul><p></p><p><b>Digital Marketing &amp; Analytics:
</b></p><ul><li>Oversee HSMAI&rsquo;s digital presence, including the website, email marketing, and social media platforms.
</li></ul><ul><li>Monitor and analyze campaign performance and web traffic using tools like Google Analytics and CRM Glue Up; provide regular reporting and recommend optimizations.
</li></ul><ul><li>Ensure consistent application of SEO, generative AI, and digital best practices.<br>
</li></ul><p></p><p><b>Membership, Event &amp; Product Marketing:
</b></p><ul><li>Drive promotional efforts that support membership recruitment and retention, event attendance, and participation in HSMAI certifications and education programs.
</li></ul><ul><li>Collaborate with internal teams to craft compelling messaging and ensure effective promotion across member segments.<br>
</li></ul><p></p><p><b>Public Relations &amp; Media Coordination:
</b></p><ul><li>Manage relationships with PR agencies and coordinate outreach with journalists, media partners, and influencers.
</li></ul><ul><li>Support PR activities onsite at major events, including interviews, photography, and press engagement.<br>
</li></ul><p></p><p><b>Collaboration &amp; Volunteer Engagement:
</b></p><ul><li>Partner with HSMAI program managers, chapters, and regional teams (Europe, APAC, Middle East) to foster global brand alignment.
</li></ul><ul><li>Support volunteer leaders and advisory boards by amplifying their initiatives through HSMAI marketing channels.
</li></ul><ul><li>Encourage community-generated content and integrate it into HSMAI's broader content strategy.<br>
</li></ul><p></p><p><b>Operations &amp; Team Management:
</b></p><ul><li>Manage timelines, deliverables, and budgets for all marketing projects.
</li></ul><ul><li>Oversee vendor relationships and contract management (designers, writers, digital tools).
</li></ul><ul><li>Use project management tools to ensure on-time, high-quality execution.
</li></ul>All other duties as assigned<br>
<ul><li>
</li></ul><p></p><p><b>JOB REQUIREMENTS
</b></p><ul><li>Bachelor&rsquo;s degree in marketing, communications, journalism, or related field.
</li><li>5+ years of professional marketing experience, preferably in associations or the hospitality sector.
</li><li>Demonstrated ability to develop and execute strategic marketing and content plans.
</li><li>Strong digital marketing expertise, including email, SEO, social media, and website management.
</li><li>Excellent writing, editing, organizational, and project management skills.
</li><li>Proficiency with marketing platforms such as Mailchimp, Rasa, Smartsheet, Google Analytics, and social media scheduling tools.
</li>Ability to work independently in a remote environment while managing multiple priorities.<br>
<li>
</li></ul><p></p><p><b>PROFESSIONAL AND LEADERSHIP COMPETENCIES
</b></p>Experience engaging with volunteer leaders and cross-functional teams.<br>
<ul><li>
</li></ul><p></p><p><b>SPECIFIC TECHNICAL SKILLS
</b></p>Microsoft Office suite<br>
<ul><li>
</li></ul><p></p><p><b>Other Requirements
</b></p>Ability to travel up to 25% - both domestically and internationally &ndash; to attend industry and association meetings and events<br>
<ul><li>
</li></ul><p></p><p><b>Benefits Summary
</b></p><p>MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.
</p><ul><li>PTO
</li><li>13 paid company holidays, including closure Christmas Eve through New Year&rsquo;s Day
</li><li>401K
</li><li>Medical, dental, vision and supplementary insurances
</li><li>Employer-paid group life insurance, short-term and long-term disability
</li><li>Employer-paid family building benefit (fertility, adoption and surrogacy)
</li><li>Employer-paid mental health benefit
</li>Pet discount program<br>
<li>
</li></ul><p></p><p>Please reach out even if you do not meet all the criteria but are willing to learn and commit to one of our great roles. At MCI USA, we thrive on passion and believe that diverse perspectives make our team stronger. We are dedicated to fostering an inclusive environment with equal opportunities for everyone, regardless of race, color, religion, gender, sexual orientation, marital status, age or physical/mental ability.<br>
</p><p></p><p>We appreciate all who apply, though only those selected for an interview will be contacted. All applications remain confidential. MCI USA is proud to be an equal opportunity employer. If you need any accommodations during the application or interview process, please reach out to our senior vice president of people and culture.<br>
</p></div></div></div></div><p></p><div><div><div><div><p>MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!</p></div></div></div></div></div></div></div></div><div></div>

Marketing Director

Explore 103+ Digital marketing specialist in Washington this November. Find roles across top companies and apply now to boost your career.