brand manager & content creator

business development manager Jobs in Washington

business development manager

communications manager Jobs in Washington

communications manager

community manager

creative content and social media manager Jobs in Washington

digital marketing manager

Interactive Strategies

<div>We&rsquo;re looking for a Digital Marketing Manager to join our growing team and help lead multi-channel digital marketing and fundraising programs for our mission-driven clients. This is an exciting opportunity for a strategic, hands-on marketer who can confidently guide clients, collaborate across internal teams, and drive performance across email fundraising, digital advertising, and integrated campaigns.
Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association. Clients choose us for our innovation, creative energy, and results-focused approach.
In this role, you will support national organizations making a difference&mdash;helping them grow their email audiences, raise more money from email and digital campaigns, and strengthen supporter engagement. You will work across digital channels, think holistically about strategy, and contribute to mentoring and strengthening our internal marketing team.
Responsibilities<ul><li>
Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
</li><li>Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.
</li><li>Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
</li><li>Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.
</li><li>Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
</li><li>Support email production, including planning, drafting, segmentation, testing, and performance optimization.
</li><li>Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
</li><li>Conduct audits of clients&rsquo; digital programs to assess performance and identify opportunities for growth.
</li><li>Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
</li><li>Prepare client-ready reporting and performance summaries.
</li><li>Stay current on digital marketing trends, platforms, and testing opportunities.
</li>Contribute to internal process improvements, documentation, and marketing team standards. 
<li>
</li></ul> 
 
Requirements 
<ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in a related field.</li><li>
3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).</li><li>
Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.</li><li>
Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.</li><li>
Experience working within a variety of email marketing and advertising platforms. Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp.
</li><li>Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.</li><li>
Strong analytical skills and data-driven thinking.</li><li>
Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).</li><li>
Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.</li><li>
Up-to-date with the latest trends and best practices in digital marketing.</li><li>
We are open to this being a remote position.</li></ul> 
Qualities you bring to the table<ul><li>
Curious. You have a deep commitment to finding answers, learning new things and solving problems.
</li><li>Creative. You bring passion to your work and produce content that engages, motivates and inspires.</li><li>
Strategic. You understand that a strong digital marketing campaign is rooted in a combination of thoughtful storytelling and urgency.</li><li>
Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.</li><li>
Committed. You&rsquo;re committed to valuing diversity and contributing to an inclusive working and learning environment.</li><li>
Confident. You're friendly, professional and poised, whether you're brainstorming with our team or making client presentations.</li><li>
Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.</li><li>
Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You&rsquo;re also a great listener.</li></ul> 

Benefits 
We have a simple motto when it comes to company culture, &quot;Everyone deserves to come to work and be happy.&quot; This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you&rsquo;re at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits: 
<ul><li>
Company-sponsored health, vision and dental insurance</li><li>
Pre-tax Flexible Spending Account (FSA)</li><li>
Profit sharing</li><li>
4 weeks of vacation/sick time from day one; 5+ weeks at year 3</li><li>
Company-paid short-term and long-term disability</li><li>
Company-paid life and AD&amp;D insurance</li><li>
11 paid holidays</li><li>
401k with company match</li><li>
New business referral bonus</li><li>
Professional development opportunities</li><li>
Flexible work schedule</li><li>
Pre-tax DC Metro SmartBenefits</li></ul>
Salary Range
$70,000 - $87,550 (commensurate with experience)
A LITTLE ABOUT US
We're a well-respected digital agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries&mdash;all while finding balance between work, home, and life outside the office.
Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.</div>

Digital Marketing Manager

bread & Butter

<div>
 
 
 
 
 
 
 Who we are:
 
 
 
 
 
 
 
 
 
 
 
 bread &amp; Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients&rsquo; needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.
 
 
 
 
 
 
 
 
 
 
 
 
 Why bread &amp; Butter:
 
 
 
 
 
 
 
 
 
 
 
 We are Southerners at heart, always saying, &ldquo;Please&rdquo; and &ldquo;Thank You,&rdquo; and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time&mdash;not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.
 
 
 
 
 
 
 
 
 
 
 
 
 We&rsquo;re Looking at You!
 
 
 
 
 
 
 
 A Social Media Manager with bread &amp; Butter is a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work.&nbsp; You can&rsquo;t get enough social, whether it&rsquo;s following the top foodie influencers, keeping up with the latest digital trends or trying the latest TikTok trend. You&rsquo;re also obsessed with restaurants, wine, food products, destinations and hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat.&nbsp; You like to go big &ndash; because going home isn&rsquo;t an option.
 
 
 You&rsquo;re a problem solver, creative thinker and value the relationships you&rsquo;ve built with influencers and trendsetters.
 
 
 A Social Media Manager for bread &amp; Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more.&nbsp; &nbsp;&nbsp;
 
 
 
 
 
 
 
 
 
 
 
 
 Available Opportunity:&nbsp;
 
 
 
 
 
 
 
 
 A Social Media Manager for bread &amp; Butter is responsible for managing the online platforms of clients and influencer programming on a daily basis. The Social Media Manager will serve as a representative of the company and works in tandem with the PR, Creative, and Digital Marketing Teams.&nbsp;&nbsp;
 
 
 
 
 
 
 
 
 
 
 
 
 
 Here&rsquo;s What We Need:&nbsp;
 
 
 
 
 
 
 <ul>
 <li>
 
 
 
 
 
 3-5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing, preferably with agency vs. in-house&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 BA/BS degree or equivalent practical experience
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Appreciates the art of telling the client story through influencer partnerships and key messaging
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 A passion for building and cultivating relationships with influencers in the digital space, ranging from Instagram, TikTok, Pinterest, YouTube and blog content creators
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Experience with launching social campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.&nbsp;&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Background in creative development, social media analytics tools, and campaign analysis.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to peer and self-edit writing quickly, turning around social media posts in real time.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to identify strategic and creative social media collaborations, takeovers and promotions for brands and lead through steps to execute.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Help develop and strategize creative influencer partnerships and alliances that keep clients ahead of the curve.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Ability to exercise sound judgement, responding to consumers and guests within a brand&rsquo;s voice during daily community management practices.
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Media junkie - there&rsquo;s no such thing as reading/watching too much. Bonus points for pop culture acumen.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Love of a fast-paced environment and the satisfaction of a busy yet productive day.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Flexibility and a desire for endless possibilities. b&amp;B is a dynamic, ever-evolving company that thinks beyond black and white.&nbsp;
 
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Excitement for growth, new ideas, new ways of doing things and a place you&rsquo;re excited to call home. Say yes!
 
 
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Working Conditions
 
 
 
 
 
 
 On the whole, this is a hybrid, office-based role. A Social Media Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning.&nbsp;This position is considered sedentary to light work, and employees are not required to lift or move heavy objects.&nbsp;Although a Social Media Manager's commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.&nbsp;
 
 
 
 
 
 
 
 Having Our Cake &amp; Eating it too:&nbsp;
 
 
 
 
 <ul>
 <li>
 
 
 
 
 Generous paid time off
 
 
 
 
 </li>
 <li>
 
 
 
 
 Paid sick/personal time
 
 
 
 
 </li>
 <li>
 
 
 
 
 Birthday off (because who wants to work on their special day!)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Endless summer Fridays (half-days year 'round baby)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Flexible, hybrid schedule
 
 
 
 
 </li>
 <li>
 
 
 
 
 Work from any b&amp;B office when you're in town
 
 
 
 
 </li>
 <li>
 
 
 
 
 Medical and dental + dependents
 
 
 
 
 </li>
 <li>
 
 
 
 
 Extended benefits (vision, life, disability, EAP)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Generous maternity and family planning leave&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 3% contribution to 401k regardless of participation&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 Cell phone reimbursement
 
 
 
 
 </li>
 <li>
 
 
 
 
 New business bonuses
 
 
 
 
 </li>
 <li>
 
 
 
 
 Employee referral bonus
 
 
 
 
 </li>
 <li>
 
 
 
 
 Weekly Wine Wednesdays (cheers with your local team!)
 
 
 
 
 </li>
 <li>
 
 
 
 
 Robust training program&nbsp;
 
 
 
 
 </li>
 <li>
 
 
 
 
 Mentorship program
 
 
 
 
 </li>
 <li>
 
 
 
 
 Local love (yearly giveback initiative)
 
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Compensation:
 
 
 
 
 
 
 The annual salary range for this role is $65,000 to $75,000.&nbsp;
 
</div>

Social Media Manager (DC)

Russell Tobin

<div>
 
 
 Russell Tobin &amp; Associates
 
 is currently seeking a
 
 Paid Media Manager
 
 , 3+ Months Contract role for one of our Fortune 500 clients, for
 
 Washington, DC 20036 (Hybrid)
 
 . Apply today for immediate consideration.
 
 
 
 
 
 
 Position: Paid Media Manager
 
 
 
 
 Location: Washington, DC 20036 (Hybrid)
 
 
 
 
 Duration: 3+ months with possible extension
 
 
 
 
 Pay Range: $44.00-46.00/hr on w2
 
 
 
 
 
 
 
 
 Job Summary:
 
 
 <ul>
 <li>
 We're looking for a hands-on paid social expert to audit, rebuild, and optimize our subscription acquisition campaigns on Meta (Facebook/Instagram), with TikTok experience a plus.
 </li>
 <li>
 Our paid social program has become less efficient and requires a review of campaign structure to diagnose the best way to optimize it.
 </li>
 <li>
 This role will diagnose what's broken, rebuild the campaign architecture and testing framework, and leave our team trained to run it well after the engagement ends.
 </li>
 <li>
 Audit current Meta (and any other paid social) account structure, campaign setup, targeting, creative, and measurement to identify inefficiencies and misconfigurations driving up cost per subscriber.
 </li>
 <li>
 Redesign campaign architecture (campaign/ad set/ad structure, budget allocation, bidding strategy, audience segmentation) aligned to subscription acquisition goals and platform best practices, addressing need to take full funnel approach that better leverages our first party data.
 </li>
 <li>
 Build a structured A/B and iterative testing framework (creative, audience, placement, offer) with clear hypotheses, success metrics, and a cadence for ongoing optimization.
 </li>
 <li>
 Review and advise on tracking/attribution setup (pixel, conversions API, event tracking) to ensure spend and performance data are reliable.
 </li>
 <li>
 Implement the restructured campaigns directly in-platform during the engagement.
 </li>
 <li>
 Monitor and optimize performance against subscription/CPA/ROAS targets throughout the contract.
 </li>
 <li>
 Document the new campaign structure, testing process, and optimization playbook.
 </li>
 <li>
 Train in-house marketing staff on the rebuilt structure, testing methodology, and platform best practices so the team can sustain performance after the contract ends.
 </li>
 </ul>
 
 
 
 
 
 Required Experience:
 
 
 <ul>
 <li>
 5+ years hands-on experience managing paid social campaigns for subscription or membership-based acquisition (media, publishing, streaming, or similar preferred).
 </li>
 <li>
 Deep expertise in Meta Ads Manager (campaign structure, bidding, Advantage+ campaigns, Conversions API); working knowledge of TikTok Ads a plus.
 </li>
 <li>
 Proven track record designing and running structured testing programs (creative and audience testing at minimum).
 </li>
 <li>
 Strong grasp of subscription funnel metrics (CPA, LTV, trial-to-paid conversion) and how to optimize campaigns against them.
 </li>
 <li>
 Experience training or upskilling internal marketing teams &mdash; this role requires teaching, not just executing.
 </li>
 <li>
 Comfortable working onsite and collaborating closely with internal marketing, creative, and analytics stakeholders.
 </li>
 <li>
 This role reports to the Director, CRM &amp; Consumer Lifecycle
 </li>
 </ul>
 
 
 
 
 Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies. We are the staffing arm of the Pride Global network, a minority-owned integrated human capital solutions firm, with additional offerings in vendor management, payroll programs, and business process optimization.
 
 
 
 
 
 Russell Tobin offers eligible employee&rsquo;s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life &amp; disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
 
 
 
 
 
 Equal Employment Opportunity
 
 
 Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
 
 
 
 
 
 Fair Chance Employment
 
 
 Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
 
 
 
 
 
 Only applicable for San Francisco Candidates:
 
 
 Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
 
 
 
 
</div>

Social Media Manager

Toastique

<div>The Creative Content Creator and Social Media Manager will lead the strategy, planning, creation, and execution of Toastique&rsquo;s social media content across corporate channels while supporting franchise locations with social best practices and localized content opportunities.This role requires someone who understands social-first storytelling, has a strong eye for visual content, can capture and edit compelling short-form video, and knows how to turn brand moments into engaging digital campaigns. The ideal candidate is equal parts strategist, creator, trend forecaster, and brand storyteller. 
Creative Content and Social Media Manager will work at the Union Market Office (325 Morse St NE) 2-4 days a week once fully onboarded and dependent on content/photoshoot locations. 
Responsibilities:<ul><li>
Content Capture and Editing<ul><li>
Shoot and edit short form video daily for Reels, TikTok, and YouTube Shorts, including product features, behind-the-scenes moments, trend-driven content, and product + team storytelling</li><li>
Capture high-quality photography and lifestyle stills for use across social, web, email, and franchise toolkits</li><li>
Produce polished on brand edits on a fast turnaround against the content calendar</li></ul></li><li>
Social Media Strategy and Management</li><li>
Manage the day-to-day posting and publishing of content across Instagram, TikTok, Facebook, YouTube, and LinkedIn</li><li>
Write engaging captions with strong hooks, clear calls-to-action, and platform-appropriate tone</li><li>
Ensure that all content follows the brand guidelines and maintains a consistent voice and visual identity</li><li>
Assist in maintaining organized workflows for scheduled posts and content preparation</li><li>
Develop and execute Toastique&rsquo;s social media strategy across:<ul><li>
Instagram</li><li>
TikTok</li><li>
Facebook</li><li>
LinkedIn</li><li>
Emerging platforms as relevant</li></ul></li><li>
Build monthly content calendars aligned with:<ul><li>
Seasonal campaigns</li><li>
Product launches</li><li>
Franchise initiatives</li><li>
Brand partnerships</li><li>
Promotions and activations</li></ul></li><li>
Monitor platform trends and recommend opportunities for growth</li><li>
Manage posting schedules and publishing cadence</li></ul><ul><li>
Content Creation and Video Editing<ul><li>
Create high-quality short form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts</li><li>
Edit videos using tools such as CapCut</li><li>
Design engaging carousel posts, story graphics, and branded visual assets using Canva or similar design tools</li><li>
Ensure all creative output aligns with the brands aesthetic and visual standards</li></ul></li><li>
Contribute to monthly content planning with influencer and community highlights</li><li>
Franchise Support<ul><li>
Provide social media guidance and content support to franchisees</li><li>
Develop social toolkits for local store marketing</li><li>
Identify user-generated content opportunities</li><li>
Help elevate underperforming markets through localized social strategies</li></ul></li></ul>
Qualifications<ul><li>
3+ years experience creating and managing organic social campaigns on Meta (Instagram &amp; Facebook), TikTok, and YouTube, with a portfolio of short form videos you have personally shot and edited</li><li>
Strong portfolio showcasing:<ul><li>
Short-form video</li><li>
Photography</li><li>
Social campaign execution</li></ul></li><li>
Proven experience in either CapCut, DaVinci, Adobe Creative Suite, or equivalent editing tools</li><li>
Deep understanding of:<ul><li>
Instagram Reels</li><li>
TikTok trends</li><li>
Platform algorithms</li><li>
Social analytics</li></ul></li></ul><ul><li>
Experience in food, beverage, hospitality, wellness, or lifestyle brands preferred</li><li>
Excellent copywriting and storytelling skills</li><li>
Familiar with social media management tools to streamline processes and enhance efficiency</li><li>
Ability to work independently in a fast-paced environment</li><li>
Willingness to travel for content capture and store visits</li><li>
Creative mindset with the ability to generate innovative ideas that differentiate our brand in a crowded digital landscape</li><li>
Understanding of social media KPIs; assist with tracking and interpreting metrics to enhance user engagement and suggest content optimization</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, or a related field (or equivalent work experience)</li></ul></div>

Creative Content and Social Media Manager

National Geographic

<div>National Geographic is seeking a Senior Manager, Social Media to lead overall strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will set the direction for the @NatGeo brand and vertical social accounts spanning Animals, Travel, Science, and more - driving audience growth through top-tier short-form content, community management, and platform innovation. Notably, this strategist will lead the execution of our Kids &amp; Family social strategy, with a keen eye on growing our @NatGeoFamily handles.
Additionally, the Senior Manager will own the development and execution for key National Geographic brand priorities like our Earth Month campaign and integrated social media marketing with other Nat Geo-branded lines of business.
What You Bring:
<ul><li>Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyond</li><li>
Deep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and Reddit</li><li>
Strong understanding of the creator economy and platform ecosystems</li><li>
Ability to translate insights into actionable, scalable strategies</li><li>
Exceptional creative judgment and a sharp eye for platform-native storytelling</li><li>
Track record of leading fast-paced campaigns and cross-functional initiatives</li></ul>
Responsibilities:
Platform &amp; Content Strategy
<ul><li>Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio</li><li>
Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video</li><li>
Identify platform opportunities and emerging trends to evolve Nat Geo&rsquo;s social presence</li></ul>
Account Leadership &amp; Operations
<ul><li>Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family</li><li>
Lead high-velocity content production and campaign execution from concept through deployment</li><li>
Develop social strategy and execution for Kids &amp; Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts</li><li>
Develop content and distribution approaches tailored to younger audiences and family viewing</li><li>
Oversee agency partners who execute daily publishing, community management, and performance tracking</li></ul>
Brand Partnerships &amp; Campaigns
<ul><li>Serve as the primary social lead for Nat Geo&rsquo;s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month</li><li>
Translate marketing priorities into compelling, platform-native social activations &bull; Act as the main social media team liaison to social/digital teams at National Geographic Society</li></ul>
Cross-Functional Collaboration
<ul><li>Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaigns</li><li>
Build and manage relationships across a complex set of internal and external stakeholders</li><li>
Align multiple content pipelines into a unified social strategy</li></ul>
Basic Qualifications:<ul><li>
7+ years&rsquo; experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios</li><li>
Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends</li><li>
Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact</li><li>
Experience leading always-on content development and high-volume publishing workflows, with a focus on short-form video and platform-native storytelling</li><li>
Experience overseeing social accounts at scale, including flagship brand channels and/or multiple vertical or audience-specific handles</li><li>
Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations &middot; Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders &middot; Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting</li><li>
Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality</li><li>
Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies</li><li>
Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders &middot; Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines</li></ul>
Preferred Qualifications:<ul><li>
Experience managing large-scale social or marketing budgets</li><li>
On-set or field production experience, with the ability to translate captured content into high-performing, platform-native social storytelling</li><li>
Experience working within global or multi-brand organizations, managing complex stakeholder environments and distributed teams &middot; Familiarity with youth, family, or multi-generational audience strategies, including content tailored for younger and emerging audiences</li><li>
Experience launching or scaling social handles or new content verticals, driving audience growth from early-stage to maturity</li><li>
Strong understanding of the creator economy, including partnerships</li></ul>
Required Education:<ul><li>
Bachelor&rsquo;s degree or equivalent work experience</li></ul> 

The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div>

Senior Manager, Social Media (National Geographic)

AARP

<div>Overview: 
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. 
The Marketing Process &amp; Technology Optimization Manager drives operational excellence across the marketing organization by designing, implementing, and continuously improving marketing processes, workflows, and technology-enabled solutions. This role partners closely with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability. This role identifies opportunities for efficiencies in organizational processes or programs and resolves challenges to optimize results. Collaborates with cross-functional teams on strategic business unit objectives. 

Responsibilities: 
<ul><li>
Contributes to the development of long-term goals to ensure continued successful growth and profitability. Studies, analyzes, and monitors the organization&rsquo;s activities internally and externally. Coordinates and integrates division plans with the organization&rsquo;s business goals and objectives. Reviews and reports on achievement of performance versus strategic plans. Advises and recommends strategies based on reviews.</li><li>
Plans, organizes, and implements assigned projects. Determines and monitors resources needed, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes project teams and leads internal and external team members and stakeholders to deliver on project goals. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.</li><li>
Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Assists in the development and delivering of training programs or presentations and recommends program revisions.</li><li>
Monitors and maintains compliance with organization policy.</li><li>
Manages complex cross-functional operations initiatives from planning to implementation, including defining scope, resources, managing dependencies and ensuring delivery on intended outcomes. Works collaboratively with cross-functional internal and external teams, customers, vendors, and others to resolve issues and meet project goals. Exhibits a high level of customer service for internal and/or external clients.</li><li>
Identifies opportunities to streamline workflows, reduce manual effort and improve process consistency, driving implementation and tracking post-change effectiveness.</li><li>
Advances digital and operational transformation initiatives by partnering with technology and functional leaders to modernize business processes and enable scalable and efficient operations.
</li></ul> 
Qualifications: 
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, Information Systems, or a related field required.</li><li>
Minimum 5 years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.</li><li>
Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.</li><li>
Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.</li><li>
Experience leading cross-functional initiatives and partnering with marketing, technology, analytics, finance, and business stakeholders to drive operational improvements and achieve strategic objectives.</li><li>
Strong knowledge of process improvement methodologies, change management principles, and governance practices, with the ability to drive adoption of new processes, tools, and ways of working.</li><li>
Experience developing performance metrics, operational reporting, and process documentation to identify opportunities, measure outcomes, and support continuous improvement efforts.</li><li>
Excellent communication, stakeholder management, analytical, and project management skills, with the ability to manage multiple priorities and influence outcomes in a fast-paced, matrixed environment.</li></ul> 
AARP will not sponsor an employment visa for this position at this time. 
 
Additional Requirements 
<ul><li>
Regular and reliable job attendance</li><li>
Effective verbal and written communication skills</li><li>
Exhibit respect and understanding of others to maintain professional relationships</li><li>
Independent judgement in evaluation options to make sound decisions</li><li>
In office/open office environment with the ability to work effectively surrounded by moderate noise</li></ul> 
Hybrid Work Environment 
 
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. 
Compensation and Benefits 
 
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. 
 
 
Equal Employment Opportunity 
 
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.</div>

Marketing Process & Tech Optimization Manager

Public Affairs Manager, State & Local Media

Explore 77+ Digital marketing manager in Washington this August. Find roles across top companies and apply now to boost your career.