digital marketing strategist

Hazen Technologies Inc.

<div>Job Title: Digital Marketing Manager
Location: Onsite Gulberg, Lahore 
Work hours: 02:00 pm to 11:00 pm PKT (Fulltime)
Reports To: Directors<h1 class="jobSectionHeader">
About the Company</h1>
Hazen Technologies Inc. is a dynamic software consulting and BPO services company specializing in delivering high-quality solutions to clients in the U.S. market.<h1 class="jobSectionHeader">
Job Purpose</h1>
To lead, design, and execute the companys digital marketing strategy to increase brand awareness, generate qualified B2B leads, support sales enablement, and build a strong digital footprint in the US market. The selected candidate will be reporting top leadership.<h1 class="jobSectionHeader">
Key Responsibilities</h1>
1. Strategy &amp; Campaign Planning<ul><li>
Develop digital marketing strategies for US-based B2B clients in BPO and IT services.</li><li>
Conduct competitive research and define customer personas and target segments.</li><li>
Plan and execute integrated campaigns including paid ads, SEO, content, and outreach.</li></ul>
2. Performance Marketing &amp; Lead Generation<ul><li>
Plan and manage paid media campaigns (Google Ads, LinkedIn, Meta).</li><li>
Drive and optimize lead generation funnels to meet MQL and SQL targets.</li><li>
Implement Account-Based Marketing (ABM) strategies for key accounts.</li></ul>
3. SEO &amp; Content Marketing<ul><li>
Lead content strategy, editorial planning, and distribution across digital channels.</li><li>
Improve search engine rankings and increase organic traffic through SEO best practices.</li><li>
Collaborate with writers and designers for blogs, case studies, and whitepapers.</li></ul>
4. Development &amp; Design of Marketing Collateral<ul><li>
Develop and design sales and marketing collateral including brochures, decks, service profiles, capability statements, and email templates.</li><li>
Ensure all collateral is visually appealing, aligned with brand identity, resonates client needs and supports sales goals.</li><li>
Customize client-facing materials based on industry, buyer stage, and target vertical.</li></ul>
5. Website &amp; Automation Tools<ul><li>
Guiding the development Team to optimize website performance, landing pages, and user experience for conversion.</li><li>
Set up lead nurturing workflows using HubSpot, Mailchimp, or Zoho Campaigns.</li><li>
Track, analyze, and improve conversion rates (CRO).</li></ul>
6. Reporting &amp; Insights<ul><li>
Track and analyze campaign performance using tools like GA4, Search Console, and LinkedIn Analytics.</li><li>
Deliver monthly performance reports with key metrics, campaign ROI, and optimization insights.</li></ul>
7. Team &amp; Vendor Management<ul><li>
Coordinate with leadership, sales and services teams for internal alignment.</li><li>
Manage and mentor junior marketers, freelancers, and agency partners.</li></ul><h1 class="jobSectionHeader">
Experience, Knowledge, and Competency Matrix</h1> 
Key Experience<ul><li>
5+ years in digital marketing (B2B, US/Europe market)</li><li>
Experience in BPO/Outsourcing, SaaS, or IT services</li><li>
Proven experience in Lead Generation (Top of Funnel):</li><li>
Generate Marketing Qualified Leads (MQLs) through digital campaigns, content marketing, SEO, PPC, social media, landing pages, webinars, etc.</li><li>
Use marketing automation tools (like HubSpot, Marketo) to capture and nurture leads via email drip campaigns and remarketing.</li><li>
Proven experience in
Lead Nurturing:</li><li>
Create content journeys, retargeting ads, newsletters, and workflows to keep leads engaged until they are sales-ready.</li></ul>
Functional Competencies<ul><li>
Campaign Management</li><li>
Content Strategy &amp; SEO</li><li>
Data-driven Decision Making</li><li>
Marketing Collateral Design</li><li>
US Market Knowledge</li></ul>
Leadership &amp; Personal Competencies<ul><li>
Self-Driven</li><li>
Takes Ownership</li><li>
Critical thinking</li><li>
Analytical mindset</li><li>
Result Orientation</li><li>
Strategic Thinking</li><li>
Team Collaboration</li><li>
Executional Excellence</li><li>
Vendor Management</li></ul></div>

Digital Marketing Leader

Cinnova International

Cinnova Technologies, LLC is seeking a highly skilled and strategic Digital Marketing Manager to lead our digital initiatives across multiple channels. The ideal candidate will be responsible for driving customer acquisition, engagement through data-driven marketing strategies.Key Responsibilities:<ul><li>Lead the development and execution of a comprehensive digital marketing strategy across all online channels.</li><li>Collaborate with retention, performance, and digital teams to optimize lead lifecycles, improve conversion rates, and enhance customer engagement.</li><li>Leverage CRM and lifecycle marketing strategies to effectively nurture leads and existing customers.</li><li>Demonstrate advanced expertise in SEO, including technical aspects (301s, 302s), and utilize tools such as Ahrefs and Semrush to drive organic growth.</li><li>Oversee and guide the content strategy with the Digital Marketing Executive, ensuring consistent, SEO-optimized, and timely content distribution across platforms.</li><li>Manage and optimize Google Ads and Bing Ads campaigns to achieve performance goals, focusing on metrics like CPA, CPM, DSA, and PMAX</li><li>Serve as the internal expert on Google Analytics (including GA4) to extract insights and inform data-driven decisions.</li><li>Plan and execute automated email marketing campaigns using platforms such as Mailchimp and Dot Digital</li><li>Lead cross-functional collaboration to ensure seamless delivery of acquisition and retention marketing projects.</li><li>Develop and maintain reporting frameworks for all channels, setting performance benchmarks and tracking KPIs for ongoing improvement across SEO, email, social media and web initiatives</li><li>Work closely with the web development team, demonstrating understanding of web processes and CMS (especially WordPress) for updates and enhancements.</li><li>Oversee paid social media campaigns to increase brand awareness and engagement.</li><li>Ensure effective integration of websites, marketing platforms, and CRM systems for smooth data flow and performance tracking.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>6-10 years of progressive experience in digital marketing, with proven leadership in campaign strategy and execution.</li><li>Strong analytical skills with a data-driven approach to decision-making.</li><li>Proficiency with marketing platforms, analytics tools, and CRM systems.</li><li>Creative problem-solver with a results-oriented mindset and focus on ROI.</li><li>Google Ads and SEO certifications preferred</li></ul>About Cinnova: Cinnova is an innovation-focused software development company helping start-ups and established firms with their MVPs, product design, and ongoing software development needs. With a proven track record of contributing to continuous growth, Cinnova has been part of rapid expansions and some great exits for our clients. From Blockchain technology to IoT development, AI, Machine Learning, and beyond, we have always been at the forefront of the technology landscape by bringing innovation to both start-ups and growth companies.Cinnova = (C)reativity + (innova)tion. This is our guiding principle both internally for our employees and externally for our customers. With that in mind, we promote startup culture and encourage innovative ideas to incorporate into our delivery to our clients. This has been very successful as we are proud to have members who come from a startup background and continue to help Cinnova being an innovation hub.Job Type: Full-timeWork Location: In person

Marketing Manager

DS Marketing Agency

We are looking for a results-driven Digital Marketer with at least 1 year of hands-on experience to manage and grow our online presence.Key Responsibilities:<ul><li>Plan &amp; execute digital marketing campaigns</li><li>Manage Social Media (FB, IG, LinkedIn)</li><li>SEO basics &amp; content optimization</li><li>Run and optimize paid ads (Google / Meta)</li><li>Analyze performance &amp; prepare reports</li></ul>Requirements:<ul><li>Minimum 1 year experience in digital marketing</li><li>Strong understanding of SEO, SMM &amp; Ads</li><li>Basic knowledge of tools (GA, Meta Ads, Google Ads)</li><li>Good communication &amp; analytical skills</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs55,000.00 per monthWork Location: In person

Digital Marketer

Mindbotix Game studio

Job Description for Content Creative (E-Commerce)Job Overview:We are looking for a Content Strategist / Creative with expertise in e-commerce to join our team. The ideal candidate will craft and execute content strategies that drive online sales, strengthen brand presence, and engage digital audiences across multiple channels. This role blends creative storytelling with data-driven decision-making to optimize content performance and deliver measurable results.Position Details:<ul><li>Position: Content Strategist / Creative (E-Commerce)</li><li>Type of Employment: Permanent</li><li>Employment Type: Full-Time</li><li>Experience: 6Month-1 year of experience in content strategy, digital marketing, or creative roles within e-commerce</li></ul>Key Responsibilities:<ul><li>Develop and implement content strategies that support e-commerce growth across websites, landing pages, email, paid ads, and social media.</li><li>Collaborate with marketing, design, and product teams to produce high-converting content for product descriptions, campaigns, and promotions.</li><li>Write, edit, and optimize product copy, brand stories, and creative assets aligned with brand voice and SEO best practices.</li><li>Conduct audience and competitor research to inform content planning and identify opportunities for engagement.</li><li>Build and manage an editorial calendar to ensure consistent and timely delivery of campaigns.</li><li>Partner with designers to create compelling visuals, videos, and multimedia content that enhance the customer journey.</li><li>Monitor and analyze content performance metrics (CTR, conversion, engagement) to refine strategies.</li><li>Stay updated on e-commerce, digital marketing, and content trends to drive innovation and competitive advantage.</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li><li>6Month- 1year of experience in content strategy, creative writing, or marketing, preferably in an e-commerce environment.</li></ul>Required Skills:<ul><li>Strong creative writing and storytelling skills with a sales-driven mindset.</li><li>Experience in SEO, conversion copywriting, and digital marketing.</li><li>Proficiency with content management systems (CMS) and e-commerce platforms (Shopify, Magento, WooCommerce, etc.).</li><li>Ability to translate product features into customer-focused value propositions.</li><li>Familiarity with analytics tools (Google Analytics, Shopify Analytics, or similar).</li><li>Strong collaboration skills with cross-functional teams.</li><li>Experience with design/multimedia tools (Canva, Adobe Creative Suite, Figma) is a plus.</li><li>Portfolio showcasing e-commerce or digital content projects is required.</li></ul>Interested Candidate Please share your resume at 0314-4122219Job Types: Part-time, Temporary Contract length: 6 monthsPay: Rs30,000.00 - Rs35,000.00 per monthExpected hours: 20 per weekWork Location: In person

Social Media Content Creator

Brand786 LTD

Location: On-site / Hybrid / RemoteJob Type: Full-timeROLE OVERVIEWWe are looking for a YouTube Channel Manager &amp; Growth Strategist who will be responsible for managing, optimizing, and scaling the company&rsquo;s YouTube ecosystem. This role is not focused on creating long-form (hero) content, but on maximizing its impact through strategic distribution, off-shoot content, and channel growth frameworks.The ideal candidate deeply understands YouTube&rsquo;s algorithm, SEO, audience behavior, and Shorts ecosystem, and can turn a single hero video into multiple high-performing assets that drive reach, retention, and subscriptions.KEY RESPONSIBILITIESChannel Strategy &amp; Growth<ul><li>Develop and execute channel-specific growth strategies aligned with business and content goals</li><li>Define content pillars, posting cadence, and format mix (Long-form, Shorts, Community, Playlists)</li><li>Monitor channel health, growth trends, and algorithm signals</li></ul>Shorts &amp; Off-shoot Content Creation<ul><li>Create and manage short-form derivatives (YouTube Shorts, clipped moments, highlights) from hero content</li><li>Identify viral hooks, strong opening frames, and high-retention moments</li><li>Ensure Shorts are optimized for discoverability, watch time, and replay value</li></ul>YouTube SEO &amp; Optimization<ul><li>Conduct keyword research and optimize titles, descriptions, tags, hashtags, and playlists</li><li>Improve CTR through thumbnail and title optimization</li><li>Optimize videos for browse, suggested, and search traffic</li></ul>Channel Management &amp; Publishing<ul><li>Manage the end-to-end publishing workflow</li><li>Maintain consistency across multiple YouTube channels</li><li>Use Community posts to drive engagement and retention</li></ul>Analytics &amp; Performance Tracking<ul><li>Track KPIs including watch time, retention, CTR, Shorts performance, and subscriber growth</li><li>Translate insights into actionable improvements</li></ul>Trend &amp; Algorithm Awareness<ul><li>Stay updated with YouTube algorithm changes and platform best practices</li><li>Identify emerging formats and trends</li></ul>WHAT THIS ROLE IS NOT<ul><li>Not responsible for filming or producing hero content</li><li>Not an on-camera role</li><li>Not a general social media manager role</li></ul>REQUIRED SKILLS &amp; EXPERIENCE<ul><li>Proven experience managing and growing YouTube channels</li><li>Strong understanding of YouTube SEO and algorithms</li><li>Hands-on experience with Shorts strategy</li><li>Data-driven and analytical mindset</li></ul>PREFERRED QUALIFICATIONS<ul><li>Experience managing multiple YouTube channels</li><li>Familiarity with tools like TubeBuddy or VidIQ</li><li>Understanding of thumbnails and visual storytelling</li></ul>SUCCESS METRICS<ul><li>Subscriber and watch-time growth</li><li>Strong Shorts performance driving long-form views</li><li>Clear channel positioning and strategy execution</li></ul>Job Type: Full-timeLanguage:<ul><li>English (Required)</li></ul>Work Location: In person

YouTube Channel Manager & Growth Strategist

Solutionsloft

Location: Johar Town, Lahore Experience: Minimum 2 Years Employment Type: Full-TimeJob OverviewWe are seeking a creative and results-driven Digital Marketer to join our team in Johar Town, Lahore. The ideal candidate will be responsible for managing our social media platforms, creating engaging content, and improving our website&rsquo;s SEO and blog performance. This role involves planning, executing, and optimizing digital campaigns to grow brand awareness, engagement, and website traffic.Key ResponsibilitiesSocial Media Management<ul><li>Create, schedule, and publish high-quality posts on Facebook, Instagram, LinkedIn, and other platforms.</li><li>Develop engaging content (text, images, reels, videos) that aligns with brand voice.</li><li>Manage social media calendars and campaigns.</li><li>Interact with followers, respond to comments/messages, and build community engagement.</li><li>Monitor trends, hashtags, and competitor activity to improve performance.</li></ul>Content Creation<ul><li>Write and design fresh, relevant content for social media, website, and blogs.</li><li>Ensure all content is SEO-friendly and aligns with brand guidelines.</li><li>Work with the design team to produce graphics and multimedia content.</li><li>Edit and proofread posts and blogs for quality and clarity.</li></ul>SEO &amp; Website Content<ul><li>Perform on-page SEO optimization for blogs and web pages.</li><li>Conduct keyword research and implement SEO best practices.</li><li>Monitor website performance using tools like Google Analytics, Google Search Console, etc.</li><li>Optimize titles, meta descriptions, alt texts, internal linking, and content structure.</li><li>Track and report SEO metrics to improve search rankings and organic traffic.</li></ul>Requirements<ul><li>Minimum 2 years of proven experience in digital marketing.</li><li>Strong understanding of social media strategies and content creation.</li><li>Experience with SEO (on-page and basic technical SEO).</li><li>Excellent writing and communication skills.</li><li>Proficient in Google Analytics, Google Search Console, and social media management tools.</li><li>Knowledge of graphic design tools (Canva, Adobe Spark, Photoshop) is a plus.</li><li>Creative thinker with an eye for detail and trend-awareness.</li><li>Ability to work independently and as part of a team.</li></ul>Job Type: Full-timePay: From Rs70,000.00 per monthWork Location: In person

Clear Line Optical Sharjah

Job Title: Digital Marketing Specialist (On-site, Full-Time)Location: Bahria Town, Lahore Salary: PKR 40,000 &ndash; 80,000 per month (based on experience &amp; performance) Job Type: Full-Time (On-site Only &ndash; Remote will not be considered)About the Role: We&rsquo;re looking for a results-driven Digital Marketing Specialist to manage, optimize, and scale paid campaigns across Google, Meta, TikTok, and LinkedIn. If you live and breathe data, enjoy improving CTR &amp; conversions, and want full creative ownership of campaigns, this is your role.What You&rsquo;ll Do:<ul><li>Plan and run high-performing paid campaigns for lead generation, eCommerce, and real estate clients</li><li>Analyze metrics, A/B test ads, and optimize creatives, targeting, and funnels</li><li>Collaborate with designers/content creators to deliver compelling ads</li><li>Manage ad spend and ROI across multiple client accounts</li><li>Set up tracking with Meta Pixel, Google Tag Manager, and event triggers</li><li>Generate performance reports and insights</li></ul>Requirements:<ul><li>1&ndash;4 years managing paid campaigns on Google, Meta, TikTok, LinkedIn</li><li>Strong portfolio with measurable results (CTR, ROAS, CPL)</li><li>Skilled in Google Analytics, Ads Manager, and UTM tracking</li><li>Excellent analytical, reporting, and communication skills</li><li>Hands-on, organized, and able to work on-site full-time</li></ul>Nice to Have:<ul><li>Experience in lead generation, eCommerce, or service-based businesses</li><li>Knowledge of Zoho CRM or automation tools</li></ul>Benefits:<ul><li>Competitive salary + performance-based bonuses</li><li>Creative freedom &amp; ownership of campaigns</li><li>Professional on-site work environment with growth opportunities</li></ul>Apply Now: Send your CV with the subject &ldquo;For SMM&amp;SEO&rdquo; to: noorulainjamil656@gmail.com 0325-2222611Note: This is a full-time, on-site role. Remote applications will not be considered.Job Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

Digital Marketing & SEO Expert

Explore 920+ Digital marketing strategist in Lahore Pakistan this January. Find roles across top companies and apply now to boost your career.

920 digital marketing strategist jobs IN Lahore Pakistan

Digital Marketing Leader

Marketing Manager

Digital Marketer

Social Media Content Creator

YouTube Channel Manager & Growth Strategist

Digital Marketer

Digital Marketing & SEO Expert