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ecommerce manager & marketing coordinator

director of sales and marketing

Marriott International

<div><b>Additional Information</b>Relocation Assistance Available<br>
<b>Job Number</b>25147304<br>
<b>Job Category</b>Sales &amp; Marketing<br>
<b>Location</b>JWMarriott/Ritz-Carlton LALIVE, 900 W. Olympic Blvd, Los Angeles, California, United States, 90015<br>
<b>Schedule</b>Full Time<br>
<b>Located Remotely?</b>N<br>
<b>Position Type</b> Management<p></p><div><div><br>
<p><b>JOB SUMMARY</b></p><p><br>
</p><p>Functions as the leader of the property&rsquo;s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand&rsquo;s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel&rsquo;s&rsquo; sales objectives. Evaluates the property&rsquo;s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property&ndash;wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand&rsquo;s target customer profile and property associates and provides a return on investment to the owner and Marriott International.</p><p><br>
</p><p><b>CANDIDATE PROFILE</b></p><p><br>
</p><p><b>Education and Experience</b></p><p><br>
</p><p><b>Required:</b></p>
<ul><li>2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.</li></ul>
<p>OR</p>
<ul><li>4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.</li></ul><p><br>
</p><p><b>Preferred:</b></p>
<ul><li>4 year college degree.</li></ul>
<ul><li>Demonstrated skills in supervising a team.</li></ul>
<ul><li>Lodging sales experience.</li></ul>
<ul><li>Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.</li></ul><br>
<p><b>CORE WORK ACTIVITIES</b></p><p><br>
</p><p><b>Managing Sales Activities</b></p>
<ul><li>Manages the development of a strategic account plan for the demand generators in the market.</li></ul>
<ul><li>Manages the property's reactive and proactive sales efforts.</li></ul>
<ul><li>Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.</li></ul>
<ul><li>Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.</li></ul>
<ul><li>Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel&rsquo;s market position.</li></ul>
<ul><li>Researches competitor&rsquo;s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.</li></ul>
<ul><li>Attends sales strategy meetings to provide input on weekly and overall sales strategy.</li></ul>
<ul><li>Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.</li></ul>
<ul><li>Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.</li></ul>
<ul><li>Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.</li></ul>
<ul><li>Serves as the sales contact for customers; serves as the customer advocate.</li></ul>
<ul><li>Serves as hotel authority on sales processes and sales contracts.</li></ul>
<ul><li>Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.</li></ul>
<ul><li>Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.</li></ul>
<ul><li>Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.</li></ul>
<ul><li>Supports the General Manager by coordinating crisis communications.</li></ul>
<ul><li>Executes and supports Marriott&rsquo;s Customer Service Standards and hotel&rsquo;s Brand Standards.</li></ul>
<ul><li>Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).</li></ul>
<ul><li>Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).</li></ul>
<ul><li>Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.</li></ul>
<ul><li>Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.</li></ul>
<ul><li>Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.</li></ul>
<ul><li>Implements the brand&rsquo;s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel&rsquo;s&rsquo; sales objectives.</li></ul>
<ul><li>Interfaces with regional marketing communications for regional and national promotions pull through.</li></ul>
<ul><li>Performs other duties, as assigned, to meet business needs.</li></ul><p><br>
</p><p><b>Building Successful Relationships</b></p>
<ul><li>Develops strong partnerships with local organizations to further increase brand/product awareness.</li></ul>
<ul><li>Develops and manages internal key stakeholder relationships.</li></ul>
<ul><li>Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.</li></ul>
<ul><li>Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.</li></ul>
<ul><li>Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.</li></ul>
<ul><li>Gains understanding of the hotel&rsquo;s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.</li></ul><p><br>
</p><p><b>Leadership</b></p>
<ul><li>Functions as the leader of the property&rsquo;s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.</li></ul>
<ul><li>Develops sales goals and strategies and verifies alignment with the brand business strategy.</li></ul>
<ul><li>Executes the sales strategy in order to meet individual booking goals for both self and staff.</li></ul>
<ul><li>Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.</li></ul>
<ul><li>Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.</li></ul>
<ul><li>Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.</li></ul>
<ul><li>Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.</li></ul>
<ul><li>Creates effective structures, processes, jobs and performance management systems are in place.</li></ul>
<ul><li>Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.</li></ul>
<ul><li>Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.</li></ul>
<ul><li>Maintains an active list of the competition&rsquo;s best sales people and executes a recruitment and acquisition plan with HR.</li></ul>
<ul><li>Supports tools and training resources to educate sales associates on winning catering solutions.</li></ul>
<ul><li>Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales &amp; marketing talent; works with HR to anticipate future talent needs based on business growth plans.</li></ul>
<ul><li>Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.</li></ul>
<ul><li>Transfers functional knowledge and develops group sales skills of other discipline managers.</li></ul>
<ul><li>Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.</li></ul>
<ul><li>Evaluates the property&rsquo;s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.</li></ul>
<ul><li>Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.</li></ul><p><br>
</p><p>The salary range for this position is $100,000 to $280,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.<br>
<br>
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.</p></div><div><br>
</div><p><i>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.</i></p><p></p><p>
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. <b>Be</b> where you can do your best work,<b> begin</b> your purpose, <b>belong</b> to an amazing global team, and <b>become</b> the best version of you.<br>
</p><div>
</div><div>JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International. <b>Be</b> where you can do your best work, <b>begin</b> your purpose, <b>belong</b> to an amazing global team, and <b>become</b> the best version of you.</div></div></div><p></p>

Director of Sales and Marketing

Photobooth Supply Co

<div>
 <em>
  Build revenue machines. Change lives. Scale a movement.
  <br/>
  <br/>
 </em>
 At Photo Booth Supply Co, we don't just sell photo booths&mdash;we help people change their lives. Every booth we sell helps an aspiring entrepreneur launch a business, earn financial freedom, and create unforgettable memories for others.
 <br/>
 <br/>
 We're a fast-growing bootstrapped company with beautiful hardware, subscription software, and a massive opportunity ahead of us. Our sales reps are crushing it &mdash; but we want to build scalable, automated funnels that work 24/7.
 <br/>
 <br/>
 That's where you come in.
 <br/>
 <br/>
 We're looking for a Growth Marketing Manager who's obsessed with turning paid traffic into profit. You'll build webinar funnels, write landing page copy, run ads, and test your way to better CAC and LTV. If you've ever dreamed of implementing a Hormozi-style funnel for a high-ticket product, this is your shot.
 <br/>
 <br/>
 This role is perfect for someone who:
 <br/>
 <br/>
 <ul>
  <li>
   Loves to build more than "manage"
  </li>
  <li>
   Has proven they can sell high-ticket offers online
  </li>
  <li>
   Gets excited about funnels, data, A/B tests, and changing lives at scale
  </li>
  <li>
   Wants to grow into a Director of Demand Gen role as we scale
  </li>
  <li>
   You'll own a $75K+/month ad budget, work directly with the CEO, and have real revenue impact from day one
   <br/>
   <br/>
  </li>
 </ul>
 Salary Range: $90,000 to $140,000 USD
 <br/>
 <br/>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <strong>
  Key Performance Indicators (KPIs)
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   % of sales closed without human reps
  </li>
  <li>
   Lead-to-sale conversion rate (overall and by channel)
  </li>
  <li>
   CAC, LTV, and blended ROAS
  </li>
  <li>
   Webinar funnel conversion rates: Reg &rarr; Attend &rarr; Book Demo &rarr; Close
  </li>
  <li>
   ARR growth from automated sequences
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Architect and optimize automated webinar sales funnels for hardware + software
  </li>
  <li>
   Own and manage $75K+ paid ad budget across Meta, Google, YouTube, TikTok, etc
  </li>
  <li>
   Build and optimize landing pages, email flows, and retargeting campaigns
  </li>
  <li>
   Own the design of the website for optimal conversion
  </li>
  <li>
   Partner with Product Marketing Manager on launch campaigns
  </li>
  <li>
   Collaborate with SEO/CRO agency (or consolidate and lead new vendor)
  </li>
  <li>
   Own analytics, attribution, and ongoing funnel experimentation
  </li>
  <li>
   Manage a small but mighty marketing team, which consists a design team, content, paid ads, and SEO and Shopify manager
  </li>
  <li>
   Align tightly with the Sales &amp; Success team to scale SQL volume and self-checkout flow
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 🏥 Health Benefits
 <br/>
 <br/>
 👴 401K for California Based Employees
 <br/>
 <br/>
 📚 Education Stipend
 <br/>
 <br/>
 💻 Remote Work
 <br/>
 <br/>
 💰 Bonus Plan
 <br/>
 <br/>
 🏝️ Annual Retreat
 <br/>
 <br/>
 ✈️ Generous PTO and Holiday Schedule
 <br/>
 <br/>
 💼 Quarterly Financial Meetings
 <br/>
 <br/>
 📊 Open Book Management
 <br/>
 <br/>
 💪 Intimate Team
 <br/>
 <br/>
 🧑&zwj;💻 Work from Home Stipend
</div>


Growth Marketing Manager

California Rehabilitation Institute

<div>Overview:
<div><b>
California Rehabilitation Institute</b></div><div><b>
*A partnership with Select Medical, UCLA, and Cedars Sinai*</b></div><div>
Los Angeles, CA</div><div></div><div><b><br>
Senior Clinical Liaison ( RN , PT , OT , SLP Required)</b></div><div><b>
Full-Time</b></div><div><b>
Base salary range of $130,000 to $155,000 per year, based on experience plus monthly bonus plan</b></div><br>
<div></div>
Responsibilities:
<div>
The Senior Clinical Liaison helps the Director of Business Development lead the business development processes, meetings and pull-through of admissions The Senior Liaison assists with the growth and development of volume, strategies, and initiatives as well as training and mentoring clinical liaisons. Completes preadmission assessments as necessary.</div><div></div><div><br>
</div>Qualifications:
<div><b>
Minimum Qualifications</b></div><ul><li>
Valid State Clinical License required</li><li>
Bachelor's degree required</li><li>
3 years of related experience required. Demonstrated competency with the pre-admission process including assessments with relationship building in a rehabilitation setting required</li></ul><div></div><div><b><br>
Preferred experience</b></div><ul><li>
Master's preferred</li><li>
Proven track record in sales and marketing with at least one year experience in a related position preferred</li><li>
Demonstrated computer proficiency</li><li>
Must exercise sound judgement in handling professional/confidential nature of health care sales</li></ul><br>
<div></div>
Additional Data:
<p><b>
Why Join Us:</b></p><ul><li><div><b>
Earn More:</b> Uncapped monthly bonus program</div></li><li><b>
Start Strong</b>: Extensive and thorough orientation program to ensure a smooth transition into our setting</li><li><b>
Recharge &amp; Refresh</b>: Generous PTO and Paid Sick Time for full-time team members to maintain a healthy work-life balance</li><li><b>
Your Health Matters</b>: Comprehensive medical/RX, health, vision, employee assistance program (EAP) and dental plan offerings for full-time team members</li><li><b>
Invest in Your Future:</b> Company-matching 401(k) retirement plan, as well as life and disability protection for full-time team members</li><li><b>
Your Impact Matters:</b> Join a team of over 44,000 committed to providing exceptional patient care</li></ul><div></div><div><i><br>
Equal Opportunity Employer, including Disabled/Veterans</i></div></div>

Senior Clinical Liaison - Inpatient Rehab ( RN , PT , OT , SLP )

The HEINEKEN Company

<div><p>We Go Places! How about you?<br>
Location: Los Angeles, California<br>
Function: Commerce<br>
Sub Function: Commerce - Sales - On Trade<br>
Type of contract: Permanent</p>
<p>
About the Role: This role leads the execution of customer programs and promotions for the HUSA portfolio within a base of On Premise Customers in an assigned geography. Internal collaborations at a Manager Level in the organization liaising with Zone Directors, Market Managers, Sales specialists, Customer Marketing, Category Development, and Finance. Externally, you will interact with HUSA&rsquo;s On Premise chain customers critical to our business success. The job requires previous account management experience, ability to understand and leverage syndicated data to influence customer decisions, and the ability to build a business plan aligned with HUSA&rsquo;s strategic vision.</p>
<p>
Key Responsibilities:
</p><ul><li>Delivering business objectives within Customer base
</li><li>Direct Account responsibility for Chain Customer relevant to the Region&rsquo;s business</li>
<li>Executing a vision for success outlined by Account Director for all Franchise and Region call points of our strategic customers</li>
<li>Creating an execution plan for each customer and executing through direct and indirect contact</li>
<li>Securing new distribution and feature activity within customers</li>
<li>Building strong relationships with customers and have a solid understanding of Customers business model</li>
<li>Indirect Coaching and Developing internal and external sales people to achieve business results.</li>
<li>Using compelling data to gain distribution and feature activity aligned with HUSA priorities</li>
<li>Setting key performance management indicators for success, communicating and monitoring progress vs. goal</li>
<li>Collaborating with Regional Marketing to bring Heineken USA promotional platforms to customer in a strategically aligned way</li>
<li>Strong collaboration with HUSA region sales team and distributors to ensure effective execution</li>
</ul>
<p>Basic Qualifications/Requirements:</p>
<ul>
<li>Bachelor&rsquo;s degree</li>
<li>Experience working with Distributor Sales representatives</li>
<li>Direct customer management experience in CPG &ndash; On Premise preferred</li>
<li>Previous knowledge of 3-tier distribution system</li>
</ul>
<p>Preferred Qualifications:</p>
<ul>
<li>Previous success building deliver business results through customer management</li>
<li>Ability to create plans for HUSA brands aligned with customers strategies</li>
<li>Experience building and executing business plans</li>
<li>Budget and resource management</li>
<li>Excellent communication skills through multi mediums</li>
<li>Ability to use Category Management and other syndicated data to influence</li>
<li>3 Years CPG or Restaurant experience. 1 year in sales related role.</li>
</ul>
<p>HEINEKEN Leadership Expectations:</p>
<ul>
<li>Connect</li>
<li>Shape</li>
<li>Develop</li>
<li>Deliver</li>
<li>Role Model</li>
</ul>
<p>HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken&reg;- the world's most international beer brand, Heineken&reg; 0.0, Heineken&reg; Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA
</p><p>HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken&reg;- the world's most international beer brand, Heineken&reg; 0.0, Heineken&reg; Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.</p>
<p>
We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs. We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.</p>
<p>
We Brew Experiences That Inspire Legendary Lives</p></div>

Manager National Accounts

doctronic

<div><h1 class="jobSectionHeader"><b>Director of Paid Media | SEM, Paid Social, Programmatic, CTV</b></h1><p></p><h2 class="jobSectionHeader"><b>
About Doctronic</b></h2><p>
Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance &mdash; combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast.</p><p></p><h2 class="jobSectionHeader"><b>
The Role</b></h2><p>
We&rsquo;re looking for a hands-on <b>Marketing Director of Paid Media</b> to own and scale our <b>performance marketing portfolio</b> across:</p><ul><li><p><b>
SEM</b> (Google, Bing)</p></li><li><p><b>
Paid Social</b> (Meta, TikTok, Reddit, YouTube)</p></li><li><p><b>
Programmatic Display</b> (PulsePoint, Taboola, StackAdapt, etc.)</p></li><li><p><b>
Connected TV (CTV)</b></p></li></ul><p>
This role can be a <b>high-touch in-house lead</b> or a <b>specialist agency/contractor</b> who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.</p><p>
You&rsquo;ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.</p><p></p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><h3 class="jobSectionHeader"><b>
Search (SEM)</b></h3><ul><li><p>
Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords</p></li><li><p>
Own account structure, RSA optimization, match type strategy, Quality Score improvements</p></li><li><p>
Leverage keyword research, negative keyword mining, and competitive tracking</p></li></ul><h3 class="jobSectionHeader"><b>
Paid Social</b></h3><ul><li><p>
Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube</p></li><li><p>
Partner with creative lead for motion/static testing, hooks, UGC integration</p></li><li><p>
Launch and iterate paid social experiments 2&ndash;4x/month with clear KPIs</p></li></ul><h3 class="jobSectionHeader"><b>
Programmatic &amp; CTV</b></h3><ul><li><p>
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar</p></li><li><p>
Set up retargeting and mid-funnel display journeys</p></li><li><p>
Track view-through attribution and optimize cross-channel lift</p></li></ul><h3 class="jobSectionHeader"><b>
Analytics &amp; Optimization</b></h3><ul><li><p>
Own CAC, CPA, CTR, ROAS across all platforms</p></li><li><p>
Define testing roadmap, weekly reporting cadence, and creative feedback loops</p></li><li><p>
Build and interpret Looker Studio dashboards, attribution models, and platform data</p></li></ul><h2 class="jobSectionHeader"><b><br>
KPIs for Success</b></h2><ul><li><p>
Sub-$100 CAC on telehealth evaluations</p></li><li><p>
1.0%+ CTR across top-funnel paid creative</p></li><li><p>
3.0x+ blended ROAS</p></li><li><p>
Weekly net-new creative tests in all channels</p></li><li><p>
5&ndash;10% weekly budget reallocation driven by performance insights</p></li><li><p>
Reduced cost per MQL (if integrating with lead gen campaigns)</p></li></ul><h2 class="jobSectionHeader"><b><br>
You&rsquo;ll Excel If You:</b></h2><ul><li><p>
Have 5&ndash;10+ years in performance marketing, either in-house or via a high-touch agency</p></li><li><p>
Have run $500K+/mo in ad spend with measurable ROI outcomes</p></li><li><p>
Can operate across platforms with minimal hand-holding &mdash; but are collaborative and strategic</p></li><li><p>
Think in terms of <i>creative testing</i>, <i>message-market fit</i>, and <i>full-funnel architecture</i></p></li><li><p>
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs</p></li><li><p>
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights</p></li><li><p>
Thrive in test-and-learn environments, managing both efficiency and scale</p></li></ul></div>

Director of Paid Media

<div><h1 class="jobSectionHeader"><b>Director of Marketing Strategy</b></h1><p></p><h2 class="jobSectionHeader"><b>
About Doctronic</b></h2><p>
Doctronic is pioneering the future of AI-powered healthcare. We provide 24/7 instant access to trusted, research-backed AI doctors and telehealth physicians, helping millions get fast answers and convenient treatment completely online. We blend top-tier technology with limitless patience for patients.</p><p></p><h2 class="jobSectionHeader"><b>
The Role</b></h2><p>
We&rsquo;re seeking a high-output, campaign-savvy <b>Director of Marketing Strategy</b> to lead Doctronic&rsquo;s in-house creative group and performance campaign planning function. This role is a hybrid between performance growth strategist, creative leader, and campaign GM &mdash; and will work closely with our CMO, media buyers, CRO, influencer lead, and community team.</p><p>
You'll lead and scale a lean, multi-functional team (internal + agency) across campaign development, social content, production creative, and outbound experimentation. The ideal candidate has a performance-first mindset, fluency in 360&deg; campaign cycles, and enough hands-on media experience to know what actually scales.</p><p></p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><h3 class="jobSectionHeader"><b>
Campaign Strategy &amp; Planning</b></h3><ul><li><p>
Architect full-funnel 360&deg; marketing campaigns across paid, organic, community, UGC, and partnerships</p></li><li><p>
Set quarterly creative priorities tied to growth objectives (CAC, conversion, retention, brand search)</p></li><li><p>
Own the strategic calendar of creative tests, social hooks, campaign sprints, and content waves</p></li></ul><h3 class="jobSectionHeader"><b>
Team Leadership &amp; Workflow Management</b></h3><ul><li><p>
Manage a hybrid creative pod including:</p><ul><li><p>
FT Social Community Manager (day-to-day community engagement)</p></li><li><p>
FT Social Outbound Specialist (creative outbound content engine)</p></li><li><p>
Agency/Contractor: Motion Graphic AI Design</p></li><li><p>
Agency/Contractor: Static Creative + Landing Pages</p></li><li><p>
Set briefs, timelines, and QA standards, ensuring high creative velocity and feedback loops</p></li></ul></li><li><p>
Note, this is suggested, we will build what you need or partner with what you want.</p></li></ul><h3 class="jobSectionHeader"><b>
Performance Creative Ownership</b></h3><ul><li><p>
Partner with media buyers to concept and iterate high-performing ad creative</p></li><li><p>
Own funnel creative ideation: from first thumb-stop to final conversion page</p></li><li><p>
Work closely with CRO lead and landing page designers to sync messaging and structure</p></li></ul><h3 class="jobSectionHeader"><b>
Measurement &amp; Accountability</b></h3><ul><li><p>
Track and report on campaign performance: CTR, CPM, CAC, ROAS</p></li><li><p>
Work with data/analytics to ensure testing methodology, tagging, and insight loops are intact</p></li><li><p>
Lead weekly standups and post-mortems to drive learning and scale wins</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
KPIs for Success</b></h2><ul><li><p>
Maintain <b>1%+ CTR</b> across paid social/video ads</p></li><li><p>
Drive <b>CAC below $80</b> for telehealth conversions<br>
Launch <b>2&ndash;3 360&deg; campaigns per month</b></p></li><li><p>
Ship <b>100+ net-new ad creative tests/month</b></p></li><li><p>
Expand content output across <b>social, outbound, influencer, and owned</b> channels</p></li><li><p>
Improve creative velocity and cost-per-output month over month</p></li></ul><h2 class="jobSectionHeader"><b><br>
You&rsquo;ll Thrive If You:</b></h2><ul><li><p>
Are equal parts <i>performance strategist</i> and <i>creative operator</i></p></li><li><p>
Have <b>8&ndash;10+ years of experience</b> in high-growth DTC, healthtech, or consumer SaaS orgs</p></li><li><p>
Have <i>owned the campaign calendar</i> before &mdash; not just executing but architecting cycles and themes</p></li><li><p>
Have <b>hands-on knowledge of paid media</b>, especially Paid Social, Meta, TikTok Ads, Demand Google Ads campaigns, and short-form CTV</p></li><li><p>
Have led hybrid teams or pods (contractors + FTEs) in a <b>fast-cycle testing</b> environment</p></li><li><p>
Are passionate about AI, consumer health, and building smart, scalable systems</p></li><li><p>
Have a background in agencies or internal growth labs (Motion, Mutiny, Thesis, etc.)</p></li></ul><h2 class="jobSectionHeader"><b>
Preferred:</b></h2><ul><li><p>
MBA or equivalent experience with both brand and performance marketing</p></li><li><p>
Familiarity with AI creative tooling (Runway, Midjourney, ChatGPT, ElevenLabs, descript)</p></li><li><p>
Experience running campaign sprints with Webflow, Figma, Slack, Notion, and Asana</p></li></ul><p></p><p>
Compensation Range: $120K - $175K</p></div>

Director of Marketing Strategy

Creative Director, Brand Design

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