manager, seo

seo strategy lead

sr. manager, search engine optimization Jobs in New York

sr. manager, search engine optimization

assistant director, web user experience and strategy Jobs in New York

assistant director, web user experience and strategy

associate director of ecommerce merchandising Jobs in New York

associate director of ecommerce merchandising

director of search engine marketing

Animalz

<div>About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. 
Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft. 
Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups. 
About the Role

As Head of Content, SEO &amp; AI Search, you will serve as Animalz's senior SEO expert and strategic leader, helping clients adapt their content strategies for organic visibility in both traditional and emerging search environments. 
You'll lead SEO strategy for 4-5 accounts directly while providing strategic support and escalations for additional accounts managed by the team. This means you'll develop SEO and AI search strategies, guide clients through evolving best practices, and ensure our team delivers content that helps our customers grow and stays ahead of search trends. 
This role is ideal for someone who has a strong foundation in leading SEO programs and is ahead of the curve in adapting to AEO and AI innovation. More than anything, Animalz needs a strategic SEO expert to serve as our go-to authority and guide our customer and audience base through these seismic shifts in search. 
You'll be responsible for maintaining monthly revenue retention with your key accounts. You'll manage 1+ direct report and collaborate with an extended team of content marketers and freelancers, serving as the SEO/AEO knowledge hub for the organization.

The role offers significant growth opportunities to develop deep expertise and expand your strategic influence within the SEO and AI search space. 
What You'll Do

Strategy &amp; Execution
<ul>
<li>Develop and evolve SEO strategies tailored to both traditional search and AI-powered discovery tools (like Perplexity, ChatGPT, and Gemini)</li>
<li>Conduct full-funnel SEO and AEO strategy planning for assigned accounts and provide strategic input for additional accounts</li>
<li>Test AI search tactics to help clients appear in AI summaries and conversational search outputs</li>
<li>Stay current on trends across SEO and AI-assisted search to inform client strategies and internal education</li>
<li>Experiment with generative-AI content production to figure out where and how customers can benefit</li></ul> 


Customer Management
<ul>
<li>Serve as a strategic partner to key customers, collaborating on growth goals, content pivots, and performance optimization</li>
<li>Join regular client calls to present strategy, report on performance, and surface new opportunities</li>
<li>Handle technical SEO issues and client concerns for supported accounts as escalations arise</li>
<li>Guide teams through monthly reporting and ongoing performance tracking using tools like GA4, GSC, Ahrefs, Semrush, Scrunch, and Screaming Frog</li>
<li>Ensure strategy delivery aligns with client expectations, business goals, and Animalz's standards of quality</li></ul> 


Team Leadership &amp; Knowledge Transfer
<ul>
<li>Manage 1+ direct report with regular 1:1s to coach team members, share feedback, and support their career growth and professional development</li>
<li>Collaborate with and guide content marketers and freelancers across SEO initiatives</li>
<li>Serve as go-to SEO/AEO expert, providing guidance and knowledge transfer across the team</li>
<li>Foster a collaborative environment that encourages innovation, skill-building, and experimentation in SEO and AI workflows</li></ul> 


Operational Improvement
<ul>
<li>Contribute to internal process improvements for how we deliver SEO and AI-focused work</li>
<li>Develop reusable frameworks and templates that improve the consistency and efficiency of strategy development and reporting</li>
<li>Provide input on team capacity planning, project prioritization, and delivery pacing</li>
<li>Contribute to the development of AI workflows for SEO content production</li></ul> 


Core Competencies

SEO &amp; AI Search Expertise
<ul>
<li>Deep understanding of traditional SEO and its evolving relationship with AI-driven discovery engines</li>
<li>Ability to develop creative strategies for emerging search paradigms (AI Overviews, search agents) and familiar with content SEO, technical SEO, and SERP features</li>
<li>Deep technical SEO expertise for complex problem-solving</li></ul> 


Strategic Thinking &amp; Leadership
<ul>
<li>Talent for aligning SEO content strategy with broader business goals and identifying new opportunities for organic growth</li>
<li>Experience leading SEO initiatives and collaborating across distributed teams</li>
<li>Mentoring and knowledge transfer abilities</li></ul> 


Communication &amp; Tool Proficiency
<ul>
<li>Clear, confident communicator able to present complex strategies and performance data to stakeholders at varying technical levels</li>
<li>Strong command of SEO platforms (GA4, GSC, Ahrefs, Semrush, Screaming Frog) and AI tools for search optimization and content production</li></ul> 


What We're Looking For
<ul>
<li>4+ years in SEO or content strategy roles, preferably within B2B SaaS and marketing agencies &bull; 3+ years leading SEO initiatives with team collaboration experience</li>
<li>Deep knowledge of SEO fundamentals, technical audits, and content optimization</li>
<li>Demonstrated success adapting strategy for AI search environments and producing high-quality content with generative AI</li>
<li>Experience mentoring/coaching SEO professionals</li>
<li>Experience managing team members and working with freelance contributors</li>
<li>Track record of delivering clear, measurable results via organic channels</li>
<li>Excellent communication and stakeholder management skills</li>
<li>Comfortable navigating ambiguity and pioneering new strategic approaches</li></ul> 


Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.
<ul>
<li>Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers.</li>
<li>Two Steps Ahead: Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers.</li>
<li>Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.</li>
<li>Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches.</li>
<li>Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technology&mdash;including AI&mdash;to drive meaningful outcomes without sacrificing humanity or voice.</li>
<li>In the Arena: We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory.</li></ul> 


Your First 90 Days

Days 1&ndash;30: Learn &amp; Observe
<ul>
<li>Complete comprehensive onboarding to understand Animalz processes, tools, and culture</li>
<li>Shadow customer meetings across SEO accounts to understand current approach</li>
<li>Meet with the team to understand customer acquisition process</li>
<li>Begin building relationships with your direct report and key stakeholders</li>
<li>Review current customer onboarding processes and identify opportunities for enhancement</li>
</ul>
Days 31&ndash;60: Take Strategic Ownership
<ul>
<li>Take ownership of 2-3 key SEO customer relationships</li>
<li>Begin providing strategic input and handling escalations for additional supported accounts</li>
<li>Conduct audit of current SEO initiatives and delivery processes</li>
<li>Identify opportunities for improving quality and consistency</li>
<li>Develop initial plans for team development and knowledge transfer processes</li>
</ul>
Days 61&ndash;90: Drive Strategic Impact
<ul>
<li>Own SEO strategy for 4-5 key accounts and lead strategic presentations</li>
<li>Establish yourself as the go-to SEO expert for escalations across additional accounts</li>
<li>Implement refined processes for SEO strategy development and execution</li>
<li>Begin systematic knowledge transfer and coaching across the team</li>
<li>Demonstrate measurable improvements in customer satisfaction and retention for key accounts</li></ul> 


Working Arrangements
<ul>
<li>Location: Fully remote, Americas or EMEA</li>
<li>Timezone Requirements: 4+ hours of overlap with US time zones</li></ul> 


Compensation &amp; Benefits
<ul>
<li>Salary Range: $85,000 - $110,000 USD annually plus possible incentive-based compensation</li>
<li>Health &amp; vision insurance (or wellness stipend for non-US team members)</li>
<li>401(k) retirement plan (US only)</li>
<li>Unlimited PTO policy</li>
<li>Flexible working schedule</li>
<li>Team lunch stipend</li></ul> 


Diversity, Equity &amp; Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds. 
Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</div>

Head of Content, SEO & AI Search

Dentsu

<div></div><div><div>Job Description:</div><div>
iProspect is a global, award-winning agency &ndash; focused on converting consumer intent into action and driving business performance for some of the world&rsquo;s largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.</div><div></div><div><div>
We welcome remote U.S.-based candidates</div><div>
We&rsquo;re looking for an SEO Associate to help support and implement SEO strategies across multiple websites for a large, well-known pharma client. Reporting to the SEO Manager, you&rsquo;ll work on multiple projects in a collaborative environment, while also taking ownership of individual tasks. You have experience using data to guide decisions, ensuring SEO deliverables are implemented on time, and at a high standard. We&rsquo;re looking for someone who is comfortable working both within teams and independently to achieve results.</div><div></div><div>
You Will:</div><ul><li><div>
Monitor and report on organic website performance, including the growth of implementing on-page and off-page SEO recommendations</div></li><li><div>
Perform keyword research, content gap analysis, competitor analysis, content, and technical audits</div></li><li><div>
Present client deliverables by analyzing and communicating SEO findings</div></li><li><div>
Stay up to date on digital marketing trends and the competitive search landscape and communicate findings to the team</div></li></ul><div></div><div>
You Have:</div><ul><li><div>
1+ years of Experience in SEO platforms (I.e., SEMrush, Screaming Frog, Moz, STAT, or other comparable tools)</div></li><li><div>
Proficiency in Google Analytics, Google Search Console, and Microsoft SharePoint</div></li><li><div>
Experience contributing to and collaborating within diverse team environments, while also being able to evolve to different work styles and needs.</div></li><li><div>
An all-hands-on-deck mindset that promotes collaboration, values diverse perspectives, and inspires progress toward positive outcomes.</div></li><li><div>
Experience with project and resource management</div></li></ul><div></div><div>
Additional Information:</div><div>
The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.</div><div>
Benefits available with this position include:</div><ul><li><div>
Medical, vision, and dental insurance,</div></li><li><div>
Life insurance,</div></li><li><div>
Short-term and long-term disability insurance,</div></li><li><div>
401k,</div></li><li><div>
Flexible paid time off,</div></li><li><div>
At least 15 paid holidays per year,</div></li><li><div>
Paid sick and safe leave, and</div></li><li><div>
Paid parental leave.</div></li></ul><div></div><div>
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit <div>www.dentsubenefitsplus.com</div>.</div><div></div><div>
To begin the application process, please click on the &ldquo;Apply&rdquo; button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.</div><div>
#LI-MM2</div></div><div></div><div>
Location:</div>
New York<div></div><div>
Brand:</div>
Iprospect<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent<div></div><div><div><div>
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.</div></div><div></div><div><div> 
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to <div>ApplicantAccommodations@dentsu.com</div> by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.</div></div></div></div>

Senior Associate, SEO

Macy's

<div>Senior Manager, Technical SEO 


Be part of an amazing story.

Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. 


Job Overview

The Senior Manager, Technical SEO leads Macy&rsquo;s enterprise-level search strategy by driving technical implementation in key areas including crawlability, indexation, structured data, performance, and quality assurance. They manage a team of SEO Specialists and collaborate closely with product and engineering partners to ensure SEO best practices are integrated across sprints, site updates, and platform enhancements. 


What You Will Do
<ul>
<li>Oversee audits to assess crawl efficiency, indexation, canonicalization, and Core Web Vitals.</li>
<li>Lead SEO quality assurance both pre- and post-launch for new features, templates, and site updates.</li>
<li>Identify technical SEO opportunities and partner with engineering and product teams to scope, refine, and implement solutions and roadmap features.</li>
<li>Analyze log files and crawl diagnostics to detect and resolve technical issues.</li>
<li>Support implementation of structured data, mobile-first optimization, and JavaScript SEO enhancements.</li>
<li>Ensure proper configuration of robots.txt files, meta tags, and sitemap structures.</li>
<li>Document technical SEO processes and develop scalable, repeatable playbooks.</li>
<li>Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.</li>
<li>In addition to the essential duties mentioned above, other duties may be assigned.</li></ul> 


Skills You Will Need

Technical SEO Expertise &ndash; Deep knowledge of crawlability, indexation, canonicalization, Core Web Vitals, and structured data, with proven ability to lead audits and drive site performance improvements.

Cross-Functional Collaboration &ndash; Ability to partner effectively with product, engineering, and analytics teams to scope, communicate, and implement SEO initiatives across the enterprise.

Technical Requirements Development &ndash; Experience translating SEO needs into clear, actionable requirements for engineering and product teams, including for site architecture, rendering, and performance enhancements.

Analytical &amp; Diagnostic Skills &ndash; Proficiency in analyzing log files, crawl diagnostics, and page speed tools to identify and resolve complex SEO issues.

Tool Proficiency &ndash; Strong command of SEO tools such as Google Search Console, Screaming Frog, Botify, PageSpeed Insights, and Adobe Analytics.

HTML &amp; JavaScript Knowledge &ndash; Understanding of HTML, JavaScript frameworks, rendering behavior, and how these impact SEO, especially for mobile-first and dynamic sites.

Team Leadership &ndash; Experience managing SEO specialists and leading SEO-focused workstreams with the ability to develop scalable playbooks and best practices.

Communication &amp; Influence &ndash; Strong written and verbal communication skills with the ability to simplify technical concepts and influence stakeholders across both technical and non-technical functions. 


Who You Are
<ul>
<li>Candidates with a bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 5+ years of technical SEO experience for enterprise-level or ecommerce websites.</li>
<li>Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.</li>
<li>Able to work a flexible schedule based on department and company needs.</li></ul> 


What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 


Some additional benefits we offer include:
<ul>
<li>Merchandise discounts</li>
<li>Performance-based incentives</li>
<li>Annual merit review</li>
<li>Employee Assistance Program with mental health counseling and legal/financial advice</li>
<li>Tuition reimbursement</li></ul> 


Access the full menu of benefits offerings here. 


About Us

This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives. 


Join us and help write the next chapter in our story - apply today! 


This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.</div>

Sr. Manager, Technical Search Engine Optimization

United Jewish Appeal-Fed of Jewish

<div>UJA is seeking a senior-level digital leader to own and evolve the user experience and organic visibility of our web properties. This individual will lead the strategy, design, and implementation of experiences that drive user engagement, conversion, and sustained traffic growth &ndash; balancing the art of interface design with the science of performance optimization.

This individual will bring a strong command of UX/UI best practices, search engine optimization, data analytics, and digital systems. Working at the intersection of design, marketing, and technology, the person in this role will guide the continual improvement of UJA&rsquo;s website by grounding every decision in data, collaborating across teams, and ensuring executional excellence. They will lead both internal and external teams in implementing enhancements that deliver meaningful impact for the organization and its users. The ideal candidate will be someone who can both drive the high-altitude strategic direction and roll up their sleeves to execute.

 Key Responsibilities

Web UX Strategy &amp; Optimization
<ul>
<li>Lead and implement a clear, data-informed web strategy that continuously improves the usability, accessibility, and performance of UJA&rsquo;s websites.</li>
<li>Develop and maintain a roadmap of high-impact UX/UI optimizations that are informed by user behavior, business goals, analytics, testing, and evolving digital trends.</li>
<li>Ensure user journeys are intuitive, engaging, accessible, cohesive, and aligned with marketing KPIs and conversion goals (donations, registrations, subscriptions).</li>
<li>Create and enforce scalable design systems and templates that uphold brand guidelines and drive content efficiency.</li>
</ul>
Digital Product Ownership
<ul>
<li>Serve as the product owner for UJA&rsquo;s websites, overseeing some phases of digital feature and functionality development including communicating business requirements to the web project manager, identifying the underlying business needs behind new development requests, leading the UAT testing, and spearheading the future optimization.</li>
<li>Act as a bridge between digital, marketing, fundraising, and IT teams&mdash;translating business goals into effective digital strategies to ensure web initiatives are coordinated, aligned with organizational priorities, and meet end-user needs.</li>
<li>Collaborate with internal stakeholders to evaluate needs and identify scalable solutions using existing platforms or new technologies. Facilitate effective scoping discussions, helping stakeholders clarify goals and priorities for web initiatives.</li>
<li>Liaise with IT and external partners to evaluate, implement, and maintain systems that support the organization&rsquo;s digital strategy.</li>
<li>Oversee and maintain mastery of the systems and technologies supporting our web properties (e.g., Proprietary Content Management System, Figma, Classy, GA4, Google Search Console, Google Tag Manager, Hotjar, SEMRush, BrowserStack, Usertesting.com).</li>
<li>Manage technical documentation, system enhancements, and integrations across the current and future digital ecosystem.</li>
</ul>
Analytics, Testing &amp; Insight-Driven Optimization
<ul>
<li>Establish a strong framework for data-informed decision making across web UX and SEO initiatives.</li>
<li>Partner with Digital Analytics team to define and track KPIs using tools like Google Analytics, Google Search Console, Hotjar, and Tag Manager. Ensure proper tagging and conversion tracking are implemented for marketing attribution and performance analysis.</li>
<li>Leverage analytics and user research to inform design and marketing decisions.</li>
<li>Translate insights into actionable strategies for continuous improvement.</li>
</ul>
Search Engine Optimization (SEO)
<ul>
<li>Own and execute UJA&rsquo;s SEO strategy across all core properties, ensuring strong technical foundations, optimized content structures, and search-friendly UX.</li>
<li>Conduct regular audits, keyword research, and competitive analysis to inform SEO roadmaps.</li>
<li>Partner with content stakeholders to guide SEO-aligned content creation and metadata implementation.</li>
<li>Monitor organic traffic performance, report on key KPIs, and continually optimize site visibility and indexation.</li>
<li>Stay current with evolving search engine algorithms, generative engine optimization (GEO) strategies, industry updates, and best practices to ensure compliance and competitive edge.</li>
</ul>
Team &amp; Vendor Leadership
<ul>
<li>Manage, mentor, and develop a team responsible for web production, website analytic tools, UX design, and SEO, ensuring timely, high-quality execution of all digital updates and builds.</li>
<li>Set clear expectations and cultivate a culture of continuous learning, accountability, and operational excellence, with clear documentation, workflows, and feedback loops.</li>
<li>Oversee external partners (design, SEO, development) to ensure aligned priorities, effective execution, and on-budget delivery.</li>
</ul>
 Qualifications
<ul>
<li>5+ years of progressive experience in digital strategy, UX/UI design, and/or SEO, including 4+ years in a leadership or managerial role overseeing web production teams and vendors with a collaborative and proactive approach.</li>
<li>Demonstrated success owning both the UX and SEO strategy for a mission-driven organization or growth-focused brand.</li>
<li>Hands-on experience with CMS platforms (WordPress, Drupal, custom) and HTML/CSS.</li>
<li>Fluency in web analytics platforms and ability to translate data into actionable insights.</li>
<li>Strong grasp of user-centered design, accessibility standards (WCAG), and responsive/mobile-first design principles.</li>
<li>Expert understanding of information hierarchy and how to best display content on a page for maximum user engagement.</li>
<li>Proficient in technical SEO, schema, site audits, and tools like SEMrush, Ahrefs, etc.</li>
<li>Familiarity with design systems and prototyping tools (e.g., Figma, Adobe XD).</li>
<li>Proven ability to work cross-functionally with marketing, creative, and technical teams in a fast-paced environment.</li>
<li>Excellent communication, prioritization, and decision-making skills.</li>
<li>Strategic thinker who can balance long-term vision with short-term execution.</li>
<li>Experience in agile environments and digital product development a plus.</li>
<li>Passion for mission-driven work; experience in the nonprofit or Jewish philanthropic space a plus.</li>
</ul>
Reports to: Executive Director of Digital Growth

Salary: $125,000 &ndash; 135,000, commensurate with experience and qualifications listed above.
Equal Opportunity Employer 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Assistant Director, Web User Experience and Strategy

<div>Be part of an amazing story.

Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. 


Job Overview

The Senior Manager, Site Content &ndash; SEO leads the strategic development and execution of Macy&rsquo;s site content SEO program and drives scalable, measurable organic growth. The position optimizes category-level content, taxonomy, and internal linking while managing a team of SEO specialists. The Senior Manager partners closely with Site Merchandising, UX, Product, and Engineering to embed SEO best practices across Macy&rsquo;s digital experience. The role requires deep expertise in SEO and site structure, combined with the ability to influence content, navigation, and user journeys to maximize discoverability and conversion. 


What You Will Do
<ul>
<li>Lead a team optimizing taxonomy, category pages, and content structure to improve SEO performance and discoverability.</li>
<li>Partner with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes.</li>
<li>Collaborate with UX and Product Design teams to evolve crawlable, user-friendly experiences aligned with SEO goals.</li>
<li>Own on-page SEO strategy, including content modules, metadata, internal linking, and content hierarchy.</li>
<li>Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen site structure.</li>
<li>Serve as SEO lead for site-wide initiatives such as taxonomy restructuring, replatforming, and category expansion.</li>
<li>Develop documentation and scalable workflows to support recurring optimization efforts.</li>
<li>Establish standardized measurement frameworks for ongoing and strategic SEO initiatives, leveraging Macy&rsquo;s full SEO toolset to track benchmarks and performance for holistic impact assessment.</li>
<li>Advocate for SEO considerations in UX testing, navigation changes, and content model development.</li>
<li>Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.</li>
<li>In addition to the essential duties mentioned above, other duties may be assigned.</li></ul> 


Skills You Will Need

SEO Expertise: Deep knowledge of taxonomy, site architecture, crawl/index dynamics, on-page optimization, and scalable SEO strategies for large, complex websites.

Leadership: Proven ability to lead, coach, and develop a team of SEO specialists while driving measurable impact.

Cross-Functional Collaboration: Skilled at partnering with UX, Site Merchandising, Product, and Engineering to integrate SEO best practices into site design, navigation, and user experience.

Technical &amp; Analytical Tools: Proficient in enterprise SEO and analytics platforms such as Screaming Frog, GSC, SEMrush, Looker Studio, BrightEdge, or similar.

Strategic Communication: Strong ability to translate SEO goals into business-aligned solutions, advocate for SEO considerations, and influence stakeholders at multiple levels.

Prioritization &amp; Organization: Highly organized with the ability to manage multiple concurrent projects, balance short-term optimizations with long-term strategic initiatives, and operate effectively in a fast-paced environment.

User-Centric Mindset: Comfortable embedding SEO into broader content, navigation, and experience strategies to maximize discoverability, traffic, and conversion. 


Who You Are
<ul>
<li>Candidates with a bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 6-8 years of experience in SEO, digital site strategy, or ecommerce content management.</li>
<li>Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.</li>
<li>Able to work a flexible schedule based on department and company needs.</li></ul> 


What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 


Some additional benefits we offer include:
<ul>
<li>Merchandise discounts</li>
<li>Performance-based incentives</li>
<li>Annual merit review</li>
<li>Employee Assistance Program with mental health counseling and legal/financial advice</li>
<li>Tuition reimbursement</li></ul> 


Access the full menu of benefits offerings here. 


About Us

This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives. 


Join us and help write the next chapter in our story - apply today! 


This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. 


TECH00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.</div>

Sr. Manager, Search Engine Optimization

<div>
 
 Be part of an amazing story.
 
 
 
 Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
 
 
 
 Job Overview
 
 
 
 The Senior Manager, Site Content &ndash; SEO leads the strategic development and execution of Macy&rsquo;s site content SEO program and drives scalable, measurable organic growth. The position optimizes category-level content, taxonomy, and internal linking while managing a team of SEO specialists. The Senior Manager partners closely with Site Merchandising, UX, Product, and Engineering to embed SEO best practices across Macy&rsquo;s digital experience. The role requires deep expertise in SEO and site structure, combined with the ability to influence content, navigation, and user journeys to maximize discoverability and conversion.
 
 
 
 What You Will Do
 
 
 
 <ul>
 <li>
 Lead a team optimizing taxonomy, category pages, and content structure to improve SEO performance and discoverability.
 </li>
 <li>
 Partner with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes.
 </li>
 <li>
 Collaborate with UX and Product Design teams to evolve crawlable, user-friendly experiences aligned with SEO goals.
 </li>
 <li>
 Own on-page SEO strategy, including content modules, metadata, internal linking, and content hierarchy.
 </li>
 <li>
 Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen site structure.
 </li>
 <li>
 Serve as SEO lead for site-wide initiatives such as taxonomy restructuring, replatforming, and category expansion.
 </li>
 <li>
 Develop documentation and scalable workflows to support recurring optimization efforts.
 </li>
 <li>
 Establish standardized measurement frameworks for ongoing and strategic SEO initiatives, leveraging Macy&rsquo;s full SEO toolset to track benchmarks and performance for holistic impact assessment.
 </li>
 <li>
 Advocate for SEO considerations in UX testing, navigation changes, and content model development.
 </li>
 <li>
 Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
 </li>
 <li>
 In addition to the essential duties mentioned above, other duties may be assigned.
 
 
 </li>
 </ul>
 
 Skills You Will Need
 
 
 
 
 SEO Expertise:
 
 Deep knowledge of taxonomy, site architecture, crawl/index dynamics, on-page optimization, and scalable SEO strategies for large, complex websites.
 
 
 
 Leadership:
 
 Proven ability to lead, coach, and develop a team of SEO specialists while driving measurable impact.
 
 
 
 Cross-Functional Collaboration:
 
 Skilled at partnering with UX, Site Merchandising, Product, and Engineering to integrate SEO best practices into site design, navigation, and user experience.
 
 
 
 Technical &amp; Analytical Tools:
 
 Proficient in enterprise SEO and analytics platforms such as Screaming Frog, GSC, SEMrush, Looker Studio, BrightEdge, or similar.
 
 
 
 Strategic Communication:
 
 Strong ability to translate SEO goals into business-aligned solutions, advocate for SEO considerations, and influence stakeholders at multiple levels.
 
 
 
 Prioritization &amp; Organization:
 
 Highly organized with the ability to manage multiple concurrent projects, balance short-term optimizations with long-term strategic initiatives, and operate effectively in a fast-paced environment.
 
 
 
 User-Centric Mindset:
 
 Comfortable embedding SEO into broader content, navigation, and experience strategies to maximize discoverability, traffic, and conversion.
 
 
 
 Who You Are
 
 
 
 <ul>
 <li>
 Candidates with a bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 6-8 years of experience in SEO, digital site strategy, or ecommerce content management.
 </li>
 <li>
 Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
 </li>
 <li>
 Able to work a flexible schedule based on department and company needs.
 
 
 </li>
 </ul>
 
 What We Can Offer You
 
 
 
 Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
 
 
 
 Some Additional Benefits We Offer Include
 
 
 
 <ul>
 <li>
 Merchandise discounts
 </li>
 <li>
 Performance-based incentives
 </li>
 <li>
 Annual merit review
 </li>
 <li>
 Employee Assistance Program with mental health counseling and legal/financial advice
 </li>
 <li>
 Tuition reimbursement
 
 
 </li>
 </ul>
 Access the full menu of benefits offerings here.
 
 
 
 About Us
 
 
 
 This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives.
 
 
 
 Join us and help write the next chapter in our story - apply today!
 
 
 
 
 This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
 
 
 
 TECH00
 
 
 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
</div>

Abacus Business Computer LLC

<div>Benefits: 
<ul><li>401(k)</li>
<li>Bonus based on performance</li>
<li>Health insurance</li>
<li>Paid time off</li>
<li>Training &amp; development</li>
</ul> 
About US: 
 
Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools. 
 
Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base &mdash; from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises &mdash; with scalable, reliable, and innovative business solutions. 
 
What We Looking For: 
 
We&rsquo;re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts. 
 
Responsibilities include: 
<ul>
<li>Creating and executing SEO strategies and PPC campaigns.</li>
<li>Writing engaging, restaurant-focused content for all digital channels.</li>
<li>Using data and analytics to improve campaign performance.</li>
<li>Managing retargeting strategies to boost conversions.</li>
<li>Collaborating with our external agency on technical SEO.</li>
<li>Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads. 
This role is perfect for someone who&rsquo;s creative, data-driven, and passionate about digital marketing in the food and hospitality space.</li>
</ul>Required Skills 
<ul>
<li>2+ years of digital marketing experience.</li>
<li>Strong SEO expertise: technical SEO, content optimization, and link building.</li>
<li>Deep paid search (PPC) knowledge: Google Ads &amp; Meta Ads.</li>
<li>Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).</li>
<li>Experience with HubSpot &amp; Salesforce.</li>
<li>Fluent in Mandarin (Chinese) and English.</li>
<li>Exceptional communication skills (written &amp; verbal).</li>
<li>Strong multitasking &amp; time management&mdash;ability to handle multiple projects.</li>
<li>Collaborative mindset&mdash;aligning digital marketing efforts with business goals.</li>
</ul>Preferred Qualifications 
 
<ul><li>Hospitality industry digital marketing experience.</li>
<li>Multi-channel expertise:</li>
<li>Mobile marketing</li>
<li>Email marketing</li>
<li>Pay-per-click (PPC) marketing</li>
<li>Social media marketing</li>
<li>Content marketing</li>
<li>Search engine optimization (SEO)</li></ul></div>

Digital Marketing Specialist

Explore 961+ Director of search engine marketing in New York this September. Find roles across top companies and apply now to boost your career.

961 director of search engine marketing jobs IN New York

Head of Content, SEO & AI Search

Senior Associate, SEO

Sr. Manager, Technical Search Engine Optimization

Assistant Director, Web User Experience and Strategy

Sr. Manager, Search Engine Optimization

Sr. Manager, Search Engine Optimization

Digital Marketing Specialist