director of search engine optimization

IO DIGITAL

<div>
 
 Summary
 
 
 
 We are seeking a skilled and forward-thinking SEO Expert to lead the evolution of our search strategy from traditional SEO to AI Search &amp; Discovery. This role will focus on optimizing visibility not just in SERPs but across AI-powered platforms as well. The ideal candidate must be data-driven, proactive in identifying emerging trends, and experienced in both technical SEO and entity-based optimization strategies.
 
 
 
 Responsibilities
 
 
 
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 Develop and implement SEO and AI Search strategies to enhance visibility across search engines and AI-powered discovery platforms.
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 Conduct advanced keyword, entity, and conversational intent research to identify growth opportunities.
 </li>
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 Optimize website structure, metadata, schema, and content formats for zero-click and AI answer inclusion.
 </li>
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 Analyze performance data, derive insights, and proactively recommend improvements.
 </li>
 <li>
 Lead search strategy discussions with internal teams and clients, ensuring alignment with overall marketing objectives.
 </li>
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 Collaborate with content, tech, and SEM teams to drive integrated performance improvements.
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 Support pitch presentations with search insights, trends, and innovation narratives.
 </li>
 <li>
 Stay ahead of industry trends and AI search developments to continuously evolve strategies.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Experience:
 
 
 
 2+ years of hands-on experience in SEO, with proven success in organic search performance and a strong understanding of the evolving AI search landscape.
 
 
 
 Skills &amp; Competencies
 
 
 
 <ul>
 <li>
 Deep understanding of search engine algorithms, and AI SEO concepts
 </li>
 <li>
 Proficiency in SEO tools (Google Search Console, GA4, SEMrush, Ahrefs, Moz, etc.)
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 Ability to analyze complex datasets, extract insights, and translate them into strategic actions
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 Strong understanding of technical SEO, Core Web Vitals, and structured content optimization
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 Excellent communication and presentation skills to support pitches and client discussions
 
 
 </li>
 </ul>
 
 Education
 
 : Bachelor&rsquo;s degree in Marketing, Computer Science, or a related field.
 
 
 
 Other
 
 
 
 Passion for innovation in AI-powered search and proactive in tracking the latest developments.
 
 
 Experience in collaborating with SEM teams to optimize cross-channel performance is a plus.
</div>

Senior Executive – SEO

Highfy Private Limited

Position: Search Engine Optimization ManagerLocation: Clifton, KarachiDepartment: MarketingReports To: Head of MarketingEmployment Type: Full-timeAbout HighfyHighfy is Pakistan&rsquo;s fastest-growing beauty eCommerce platform - trusted by over 2 million monthly visitors and hundreds of beauty brands. We work directly with local and international partners to bring Pakistan&rsquo;s beauty customers authentic products, great prices, and a world-class experience.Key Responsibilities<ul><li>Own end-to-end SEO strategy and execution for our e-commerce websites</li><li>Drive organic growth across the board in terms of traffic &amp; sales</li><li>Lead technical SEO initiatives (crawlability, indexation, CWV, schemas)</li><li>Build and maintain keyword universe &amp; intent-based mapping to prevent cannibalization</li><li>Optimize on-page elements at scale (titles, meta, copy duplication, internal linking)</li><li>Collaborate with IT team for SEO-aligned activations</li><li>Identify and scale high-intent keywords that directly impact revenue</li><li>Monitor competitors and identify SEO growth opportunities</li><li>Set up SEO dashboards &amp; reporting for leadership visibility</li><li>Run SEO experiments and continuously improve performance through testing</li></ul>Required Skills &amp; Experience<ul><li>4&ndash;7+ years of hands-on e-commerce SEO experience</li><li>Strong understanding of technical SEO &amp; site architecture</li><li>Proven experience with PLP &amp; PDP optimization</li><li>Advanced keyword research, clustering, and intent mapping skills</li><li>Strong analytical skills (GSC, GA4, Looker Studio)</li><li>Experience with SEO tools: Semrush &amp; Screaming Frog</li><li>Ability to work cross-functionally with stakeholders</li><li>Experience in international SEO</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>How soon can you join?</li></ul>Work Location: In person

Search Engine Optimization Manager

e1 Digital

Eone Digital is seeking a Senior SEO Specialist with at least 5 years of proven experience in search engine optimization and a strong understanding of the latest trends such as AIO (AI Optimization), GIO (Generative Intent Optimization), and AEO (Answer Engine Optimization). This is a full-time onsite position for candidates passionate about staying ahead in the ever-evolving world of digital marketing and SEO innovation.Key Responsibilities:<ul><li>Develop and implement advanced SEO strategies for local and international clients.</li><li>Perform in-depth keyword research, technical audits, and content optimization.</li><li>Lead on-page, off-page, and technical SEO efforts to improve rankings and traffic.</li><li>Stay updated with Google&rsquo;s algorithm changes and implement trend-based strategies.</li><li>Integrate AI tools and automation into SEO workflows for efficiency and smarter targeting.</li><li>Optimize content for answer engines, voice search, and AI-driven SERPs.</li><li>Collaborate with content, design, and development teams to ensure SEO best practices.</li><li>Monitor analytics, prepare reports, and provide insights for continuous improvement.</li></ul>Requirements:<ul><li>Minimum 5 years of professional SEO experience (agency experience preferred).</li><li>Strong command of Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ChatGPT-based optimization tools.</li><li>In-depth understanding of AIO, GIO, AEO, and evolving AI search trends.</li><li>Excellent analytical, communication, and reporting skills.</li><li>Ability to lead projects independently and meet deadlines.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthWork Location: In person

Senior SEO Specialist

Gulf Star Travel & Tourism

Are you skilled in SEO (Search Engine Optimization) and passionate about driving organic traffic through high-quality content and strategic optimization? We are looking for a dedicated SEO (Search Engine Optimization) Expert who can manage our website's SEO performance, write daily optimized blogs, and generate organic leads through data-driven strategies. This role is ideal for someone who understands the full scope of SEO from content creation to performance analytics.Key ResponsibilitiesWrite SEO-optimized blogs related to trending topics and relevant keywords in our niche.Conduct in-depth keyword research using tools like Google Trends, SEMrush, Ahrefs, or Ubersuggest.Perform daily website SEO audits and implement On-page &amp; Off-page SEO strategies to improve search engine rankings.Manage and analyze performance through Google Search Console and Google Analytics, identifying growth opportunities and resolving issues.Regularly update website content for freshness and relevancy using WordPress.Develop and execute authority-building strategies such as backlinking, guest posting, and outreach campaigns.Stay updated on Google algorithm updates and continuously optimize for latest SEO trends.Work closely with the marketing team to align SEO strategies with business goals and lead generation.Eligibility CriteriaMust have 5 years of experience in SEO &amp; Word press.Strong command over WordPress, with a deep understanding of WordPress core functionalities, technical structure, and hands-on experience with themes and their customization.Proven ability to design clean, professional, and conversion-focused landing pages that align with business goals and SEO best practices.Expertise in troubleshooting and resolving WordPress technical issues, including common website errors and URL redirection issues (301, 302, broken links, etc.).Solid understanding of XML sitemaps, including sitemap creation, management, and submission to search engines.Ability to maintain optimal website performance and speed, ensuring fast load times and preventing performance drops through proper optimization techniques.Proven experience in SEO writing, WordPress, and Google tools (Search Console &amp; Analytics).Completed a Digital Marketing or SEO-specific course from a recognized platform.Solid understanding of On-page, Off-page SEO, and website authority-building techniques.Experience in YouTube SEO will be a plus.Note: Only serious candidates who meet the above criteria should apply. Applicants who do not fulfill the requirements are advised not to apply.Job Type: Full-timePay: Rs70,000.00 - Rs90,000.00 per monthWork Location: In person

SEO SPECIALIST (Search Engine Optimization)

Gray Mines

Job Description: We are looking for an SEO Link Building Executive to join our team. The ideal candidate should have a basic understanding of SEO and hands-on experience in building quality backlinks.Responsibilities:<ul><li>Build high-quality backlinks through white-hat techniques</li><li>Perform outreach for guest posts and link placements</li><li>Research relevant websites for link opportunities</li><li>Maintain and update backlink reports</li><li>Follow Google SEO guidelines and best practices</li></ul>Requirements:<ul><li>Basic knowledge of SEO and link building</li><li>Familiarity with tools like Ahrefs, SEMrush, or Moz is a plus</li><li>Good written English for outreach emails</li><li>Ability to work independently and meet targets</li><li>Prior experience is preferred but not mandatory</li></ul>Job Type: Full-time Work Mode: On-siteJob Title: SEO Link Building ExecutiveLocation: Clifton (On-site)Salary Range: PKR 25,000 to 30,000Job Type: Full-timePay: Rs25,000.00 - Rs30,000.00 per monthWork Location: In person

SEO Link Building Executive

Bee Creative

BEE Creative is seeking a motivated and results-driven SEO Executive with 2-3 years of experience to join our dynamic marketing team. The ideal candidate will have a solid understanding of search engine optimization techniques, including on-page, off-page, and technical SEO, and will be passionate about driving organic traffic and improving search engine rankings for our website.Key Responsibilities:<ul><li>Conduct keyword research and analysis to identify high-value keywords and search trends.</li><li>Optimize website content, meta tags, headings, and URLs to ensure alignment with SEO best practices.</li><li>Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.</li><li>Implement on-page SEO strategies including content optimization, internal linking, and improving page load speed.</li><li>Manage and execute link-building strategies to increase the site&rsquo;s authority and improve search rankings.</li><li>Perform technical SEO audits, identify issues, and collaborate with development teams to address them.</li><li>Stay updated on industry trends, algorithm updates, and emerging SEO tools and techniques.</li><li>Assist in content creation, including blog posts, landing pages, and other web assets optimized for SEO.</li><li>Collaborate with the content, social media, and PPC teams to align strategies and achieve overall marketing objectives.</li><li>Prepare regular SEO performance reports and suggest improvements to optimize web traffic and conversions.</li></ul>Key Skills and Qualifications:<ul><li>2-3 years of hands-on experience in SEO, with a strong understanding of both on-page and off-page SEO techniques.</li><li>Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.</li><li>Strong analytical skills with the ability to analyze data and draw insights to improve SEO performance.</li><li>Experience with HTML, CSS, and website content management systems (CMS) like WordPress.</li><li>Knowledge of technical SEO aspects such as page speed, mobile-friendliness, crawlability, and structured data.</li><li>Solid understanding of search engine algorithms and ranking factors.</li><li>Familiarity with social media platforms and their impact on SEO.</li><li>Excellent communication skills and the ability to collaborate effectively with cross-functional teams.</li><li>Proactive, detail-oriented, and capable of working independently.</li></ul>Location: Gulistan-e-Jauher , block 2 Karachi Job Shift Timings: Evening | 4 PM - 1 AM Salary: 65K - 90KJob Type: Full-timePay: Rs65,000.00 - Rs85,000.00 per monthApplication Question(s):<ul><li>Kindly share your updated portfolio link.</li><li>Current Salary?</li><li>Expected Salary?</li><li>How soon you can join us?</li></ul>Work Location: In person

SEO Executive

Company Overview: Dygital Bug LTD is a cutting-edge digital marketing agency specializing in innovative online strategies and solutions. We are seeking an experienced SEO Expert to join our dynamic team and drive our clients' search engine visibility and organic growth. The ideal candidate will have a passion for SEO and a track record of delivering tangible results.Job Responsibilities:<ul><li>Develop, implement, and refine SEO strategies that increase organic traffic and improve search engine rankings for our clients.</li><li>Conduct comprehensive keyword research to identify content optimization opportunities and generate high-performing content ideas.</li><li>Perform regular SEO audits to ensure websites are optimized according to the latest SEO standards and best practices.</li><li>Monitor and analyze SEO performance metrics, delivering actionable insights to clients and the internal team.</li><li>Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure continued success.</li><li>Collaborate closely with content writers, developers, and marketing teams to align SEO efforts with overall digital marketing strategies.</li><li>Optimize on-page elements, including meta tags, headers, images, and internal linking structures.</li><li>Execute off-page SEO strategies such as backlink building, partnerships, and outreach campaigns.</li><li>Utilize tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush to measure and report on the effectiveness of SEO campaigns.</li></ul>Qualifications:<ul><li>Proven experience as an SEO Expert with a successful track record of increasing organic traffic and improving SERP rankings.</li><li>In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.</li><li>Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.</li><li>Experience in conducting SEO audits, link-building campaigns, and on-page optimization.</li><li>Familiarity with HTML, CSS, and JavaScript as it pertains to SEO.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication and collaboration skills, with the ability to work effectively with various teams.</li><li>Strong organizational and project management skills to manage multiple campaigns simultaneously.</li><li>Experience with CMS platforms (e.g., WordPress) and e-commerce SEO is a plus.</li></ul>Preferred Qualifications:<ul><li>SEO certifications (Google Analytics, SEMrush, etc.).</li><li>Experience in international SEO or managing multi-language websites.</li><li>Basic knowledge of PPC and other digital marketing channels.</li><li>Understanding of voice search optimization and mobile-first SEO.</li></ul>Salary: Competitive salary based on experience, with additional benefits (if applicable).How to Apply: Interested candidates should submit a resume and cover letter detailing their experience and results in SEO. Please include examples of previous successful campaigns and any relevant performance metrics.Dygital Bug LTD is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timePay: Rs20,000.00 - Rs40,000.00 per monthExperience:<ul><li>SEO: 1 year (Required)</li></ul>Work Location: In person

Explore 2106+ Director of search engine optimization in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.

2106 director of search engine optimization jobs IN Karachi Pakistan

Senior Executive – SEO

Search Engine Optimization Manager

Senior SEO Specialist

SEO SPECIALIST (Search Engine Optimization)

SEO Link Building Executive

SEO Executive

SEO Executive