search engine optimization (seo) manager Jobs in New York

search engine optimization (seo) manager

junior analyst, search engine marketing Jobs in New York

junior analyst, search engine marketing

search engine optimization specialist Jobs in New York

search engine optimization specialist

associate director media, search Jobs in New York

associate director media, search

associate seo director

director of search engine optimization

Workday

<div><div>Your work days are brighter here.</div><div></div><div>
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.</div><div></div><div>
About the Team</div>
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.<div></div><div>
About the Role</div><div></div><div>
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).</div><div></div><div>
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.</div><div></div><div>
This position reports to the Global Search Lead.</div><div></div><div>
Responsibilities</div><ul><li><div>
Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.</div></li><li><div>
Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.</div></li><li><div>
Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.</div></li><li><div>
Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.</div></li><li><div>
Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.</div></li><li><div>
Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.</div></li><li><div>
Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.</div></li><li><div>
Perform technical SEO audits to identify and help resolve website issues that hinder search performance.</div></li><li><div>
Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.</div></li><li><div>
Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.</div></li><li><div>
Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.</div></li><li><div>
Support the definition of SEO processes to continue to drive scale and efficiency.</div></li></ul><div></div><div>
To succeed in this role you should be someone others might describe as:</div><ul><li><div>
A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.</div></li><li><div>
Results-oriented, creative, and highly organized with meticulous Attention to Detail.</div></li><li><div>
Possessing excellent verbal and written Communication and presentation skills.</div></li><li><div>
A fun, ethical, and passionate team player with a sense of humor.</div></li><li><div>
Possessing foundational content writing and editing skills.</div></li></ul><div></div><div>
About You</div><div></div><div>
Basic Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree or equivalent experience.</div></li><li><div>
5+ years of experience in SEO.</div></li><li><div>
Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.</div></li><li><div>
Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.</div></li><li><div>
Solid MS Excel skills (vlookups, pivot tables, data analysis).</div></li><li><div>
Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.</div></li><li><div>
Proven experience managing regional SEO, especially for multi-language and multi-country strategies.</div></li><li><div>
Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.</div></li></ul><div></div><div>
Other Qualifications:</div><ul><li><div>
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.</div></li><li><div>
Self-starter with the ability to work independently and as part of a team.</div></li><li><div>
Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.</div></li><li><div>
Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.</div></li><li><div>
Minimum of 2+ years working in the B2B SaaS vertical (preferred)</div></li><li><div>
Agency experience (preferred)</div></li></ul><div><br>
Workday Pay Transparency Statement</div><div></div><div>
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please <div>click here</div>.</div><div></div>
Primary Location: USA.NY.New York City<br>
<div></div>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<div></div>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<div><br>
Our Approach to Flexible Work</div><div><br>
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.</div><div></div><div>
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div>
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.</div><div></div><div>
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!</div><div>
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.</div><div></div><div><br>
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.</div><div></div><div><br>
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div></div>

Search Engine Optimization (SEO) Manager

Paradox

<div><p><b>Your work days are brighter here.
</b></p><p></p><p>We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
</p><p></p><p><b>About the Team
</b></p>At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
<p></p><p><b>About the Role
</b></p><p></p><p>Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
</p><p></p><p>Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
</p><p></p><p>This position reports to the Global Search Lead.
</p><p></p><p><b>Responsibilities
</b></p><ul><li><p>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</p></li><li><p>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</p></li><li><p>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</p></li><li><p>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</p></li><li><p>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</p></li><li><p>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</p></li><li><p>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</p></li><li><p>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</p></li><li><p>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</p></li><li><p>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</p></li><li><p>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</p></li><li><p>Support the definition of SEO processes to continue to drive scale and efficiency.
</p></li></ul><p></p><p><b>To succeed in this role you should be someone others might describe as:
</b></p><ul><li><p>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</p></li><li><p>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</p></li><li><p>Possessing excellent verbal and written Communication and presentation skills.
</p></li><li><p>A fun, ethical, and passionate team player with a sense of humor.
</p></li><li><p>Possessing foundational content writing and editing skills.
</p></li></ul><p></p><p><b>About You
</b></p><p></p><p><b>Basic Qualifications:
</b></p><ul><li><p>Bachelor&rsquo;s degree or equivalent experience.
</p></li><li><p>5+ years of experience in SEO.
</p></li><li><p>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</p></li><li><p>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</p></li><li><p>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</p></li><li><p>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</p></li><li><p>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</p></li><li><p>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</p></li></ul><p></p><p><b>Other Qualifications:
</b></p><ul><li><p>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</p></li><li><p>Self-starter with the ability to work independently and as part of a team.
</p></li><li><p>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</p></li><li><p>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</p></li><li><p>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</p></li><li><p>Agency experience (preferred)<br>
</p></li></ul><p><br>
<b>Workday Pay Transparency Statement
</b></p><p></p><p>The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
</p><p></p>Primary Location: USA.NY.New York City<br>
<p></p><br>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<p></p><br>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<br>
<p><br>
<br>
<b>Our Approach to Flexible Work<br>
</b><br>
</p><p>With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply <b>spend at least half (50%) of our time each quarter in the office or in the field </b>with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
</p><p></p><p>Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
</p><p></p><p>Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
</p><p></p><p><b>Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
</b></p><p>At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.<br>
</p><p></p><p>Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.<br>
</p><p></p><p>In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</p></div>

<div>
 <strong>
  Your work days are brighter here.
  <br/>
  <br/>
 </strong>
 We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
 <br/>
 <br/>
 <strong>
  About The Team
  <br/>
  <br/>
 </strong>
 At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
 <br/>
 <br/>
 The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
 <br/>
 <br/>
 Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
 <br/>
 <br/>
 This position reports to the Global Search Lead.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
  </li>
  <li>
   Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
  </li>
  <li>
   Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
  </li>
  <li>
   Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
  </li>
  <li>
   Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
  </li>
  <li>
   Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
  </li>
  <li>
   Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
  </li>
  <li>
   Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
  </li>
  <li>
   Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
  </li>
  <li>
   Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
  </li>
  <li>
   Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
  </li>
  <li>
   Support the definition of SEO processes to continue to drive scale and efficiency.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  To succeed in this role you should be someone others might describe as:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
  </li>
  <li>
   Results-oriented, creative, and highly organized with meticulous Attention to Detail.
  </li>
  <li>
   Possessing excellent verbal and written Communication and presentation skills.
  </li>
  <li>
   A fun, ethical, and passionate team player with a sense of humor.
  </li>
  <li>
   Possessing foundational content writing and editing skills.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You
  <br/>
  <br/>
 </strong>
 <strong>
  Basic Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree or equivalent experience.
  </li>
  <li>
   5+ years of experience in SEO.
  </li>
  <li>
   Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
  </li>
  <li>
   Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
  </li>
  <li>
   Solid MS Excel skills (vlookups, pivot tables, data analysis).
  </li>
  <li>
   Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
  </li>
  <li>
   Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
  </li>
  <li>
   Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Other Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
  </li>
  <li>
   Self-starter with the ability to work independently and as part of a team.
  </li>
  <li>
   Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
  </li>
  <li>
   Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
  </li>
  <li>
   Minimum of 2+ years working in the B2B SaaS vertical (preferred)
  </li>
  <li>
   Agency experience (preferred)
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Workday Pay Transparency Statement
  <br/>
  <br/>
 </strong>
 The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here.
 <br/>
 <br/>
 Primary Location: USA.MA.Boston
 <br/>
 <br/>
 Primary Location Base Pay Range: $105,000 USD - $157,500 USD
 <br/>
 <br/>
 Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD
 <br/>
 <br/>
 <strong>
  Our Approach to Flexible Work
  <br/>
  <br/>
 </strong>
 With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
 <strong>
  spend at least half (50%) of our time each quarter in the office or in the field
 </strong>
 with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
 <br/>
 <br/>
 Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
 <br/>
 <br/>
 Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
 <br/>
 <br/>
 <strong>
  Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
  <br/>
  <br/>
 </strong>
 At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
 <br/>
 <br/>
 Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
 <br/>
 <br/>
 In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
 <br/>
 <br/>
 ,
 <br/>
 <br/>
</div>


The Hearst Corporation

<div><p><b>About us
</b></p><p>We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
</p><p>We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form the iCrossing community. What we do starts with our people.
</p><p>We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
</p><p><b>Your Impact
</b></p><p>As the SEO Director, you will lead and evolve our SEO strategy to drive organic growth and ensure the success of our clients&rsquo; digital marketing campaigns. This role requires deep SEO expertise, strong leadership, and a forward-thinking mindset that embraces emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. You will position SEO as a driver of broader business outcomes and help shape integrated solutions across client engagements. The ideal candidate has a proven track record of successful SEO initiatives, excellent leadership skills, and the ability to work collaboratively across cross-functional teams to deliver client impact. This full-time role requires 2 days per week in the office.
</p><p><b>Key Responsibilities
</b></p><p><b>Client management and leadership
</b></p><ul><li>Lead end-to-end the direction and day-to-day execution of client engagements, including direct management of the engagement team members on the account.
</li><li>Ensure resources are allocated and staffed to facilitate delivery, including collaboration with Discipline Leads to ensure alignment to delivery plans and commercial targets
</li><li>Build an operational model that drives business outcomes and improve engagement leadership practices across the team through methodology and clear, repeatable processes. Monitor, enhance and evolve operational model over time to meet and exceed client expectations in the context of business goals/outcomes, client org structure, business transformation trajectory.
</li><li>Provide client solutions to develop custom approaches and solutions to client&rsquo;s business challenges. Drive development of appropriate staffing plans to deliver against new initiatives and client annual renewals.
</li><li>Build strong and lasting relationships with multiple client contacts. Develop relationships with key client partners to help evangelize iCrossing's expertise as a strategic and pragmatic delivery partner, with guidance and partnership from executive sponsors.
</li><li>Develop a detailed knowledge of iX&rsquo;s services, capabilities, and differentiators
</li><li>Cultivate client relationships through content, communication, reliability and relatability
</li><li>Mentor and nurture talent on the team
</li><li>Collaborate, develop and strategize account plans with executive sponsors and other team members.
</li><li>Strategically guide the client partnership, including greater incorporation of insights into plans and vision for the client, and targeting broader business goals
</li><li>Track progress toward goals and commitments at an executive level, and reporting on them to decision-makers both purely to inform them and to drive progress toward greater advancement
</li><li>Partner with competency leaders on problem mitigation and risk management communications
</li></ul><p><b>Strategic Search Optimization
</b></p><ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul><p><b>Operational Excellence for Search Optimization
</b></p><ul><li>Own the execution of comprehensive SEO programs, including AI search strategy, technical SEO, content optimization, off-site popularity, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Champion advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Lead opportunities for optimization and growth, and implement changes to
</li></ul><p>improve and expand SEO focused engagements.
</p><ul><li>Deliver Optimization results as demonstrated through comprehensive reporting including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul><p><b>Thought Leadership and Growth
</b></p><ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Create compelling case studies that demonstrate success and innovation across SEO and connected services
</li><li>Lead new business efforts by shaping proposals, participating in pitch meetings, and representing SEO capabilities in integrated solutions
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul><p><b>Who You Are
</b></p><ul><li>8+ years of SEO experience in a digital agency, consultancy, or enterprise environment, with a proven track record of driving measurable business outcomes
</li><li>3+ years of experience managing SEO teams or direct reports, with a demonstrated ability to grow and mentor talent
</li><li>Deep expertise across technical SEO, on-page and off-page optimization, AI-driven search, and cross-channel integration
</li><li>Proven success leading complex, enterprise-scale SEO programs with defined ROI
</li><li>Strong familiarity with tools and platforms including GA4, Adobe Analytics, Google Search Console, Semrush, Screaming Frog, Looker Studio, and emerging AI-powered SEO technologies
</li><li>Comfortable working in modern CMS environments and proficient in HTML, CSS, and JavaScript fundamentals
</li><li>Skilled in developing and delivering data-informed strategies, performance reports, and consultative recommendations to senior and C-level stakeholders
</li><li>Experienced in new business development, including opportunity scoping, proposal writing, and client presentations
</li><li>Highly organized, with exceptional project management skills and the ability to thrive in a fast-paced, matrixed environment
</li><li>Clear, confident communicator and storyteller, capable of translating complexity into clear action and business impact
</li><li>Bachelor's degree in marketing, business, computer science, or a related field preferred
</li>Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint<br>
<li>
</li></ul><p></p><p>For New York City, the estimated salary range for this position is between $135,000 and $155,000. For Chicago, the estimated salary range for this position is between $122,000 and $140,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
</p><p>We also offer a competitive benefits package that includes:
</p><ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits.</li></ul></div>
<br>Degree Level :

SEO Director

<div><p><b>About Us
</b></p><p>We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
</p><p>We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
</p><p>We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
</p><p><b>Your Impact
</b></p><p>As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
</p><p><b>What you&rsquo;ll do
</b></p><p><b>Strategic Planning and Client management
</b></p><ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul><p><b>Execution, Optimization, Reporting and Analysis
</b></p><ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul><p><b>Leadership, Team Management &amp; Collaboration
</b></p><ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul><p><b>New Business &amp; Marketing support
</b></p><ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul><p><b>Who you are
</b></p><p><b>Skills / Experience
</b></p><ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude<br>
<li>
</li></ul><p></p><p>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
</p><p>We also offer a competitive benefits package that includes:
</p><ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div><p></p>
<br>Degree Level :

Associate SEO Director

Syneos Health Commercial Solutions

<div><p><b>Description</b><br>
</p><br>
<br>
Syneos Health is looking for an experienced Search Associate Director. The Search Associate Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search Associate Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience.<br>
<br>
Passion for great performance is a must &ndash; the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns.<br>
<br>
<b>RESPONSIBILITIES</b><br>
<ul><li>
Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.</li><li>
Lead, mentor and train members of the search team through a search professional development program</li><li>
Develop and implement SOPs governing all aspects of best practice campaign development for the search department</li><li>
Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting</li><li>
Provide support to new business through industry analysis and search landscape estimation</li><li>
Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates</li><li>
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs</li></ul><br>
<b>
REQUIREMENTS</b><br>
<ul><li>
6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns</li><li>
Able to put together and present integrated search strategy that includes elements of both SEO and SEM.</li><li>
Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.</li><li>
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.</li><li>
You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.</li><li>
Comfortable analysing high volumes of data</li><li>
Certification in AdWords, Google Analytics and Bing is strongly encouraged.</li><li>
Candidates should be free to travel as-needed to support the business.</li><li>
Experience in pharma or healthcare is required.</li></ul><p>
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.</p><p>
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn&rsquo;t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.</p><p><b>
Why Syneos Health Communications?</b> We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life&reg;. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.</p><p>
Work Here Matters Everywhere | How are you inspired to change lives?</p><p><i>
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)</i></p><p>
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
<br>
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.</p></div><p></p>

Associate Director Media, Search

Allied Global Marketing

<div>
 <p>
  <strong>
   Allied Global Marketing
  </strong>
  is a leading full-service
  <strong>
   entertainment
  </strong>
  ,
  <strong>
   culture
  </strong>
  , and
  <strong>
   lifestyle-marketing
  </strong>
  agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of
  <strong>
   24 offices and over 500 colleagues across the globe
  </strong>
  , providing resources and relationships that our partners and clients know and trust.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $70,000-$75,000
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Remote (U.S.) - East Coast hours strongly preferred
 </p>
 <p>
  <strong>
   Department:
  </strong>
  Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Reports To:
  </strong>
  VP, Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Employment Type:
  </strong>
  Full-time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Position Overview
  </strong>
 </p>
 <p>
  Allied Global Marketing is seeking an innovative and experienced
  <strong>
   Search Optimization Specialist
  </strong>
  to join our Technology team. This role combines deep hands-on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a senior individual contributor in a fast-paced agency environment, you&rsquo;ll optimize web and app ecosystems across a range of clients and industries&mdash;leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who You Are
  </strong>
 </p>
 <p>
  You&rsquo;re a hands-on optimizer fluent in the evolving languages of search whether it&rsquo;s metadata, structured data, or machine-generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You&rsquo;re curious about AI not just as a tool, but as a transformation&mdash;ready to experiment, implement, and iterate in real-time.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead and implement technical SEO projects, including:
  </li>
  <li>
   Technical site audits and on-page improvements
  </li>
  <li>
   Schema markup and structured data development
  </li>
  <li>
   Log file analysis and crawl budget optimization
  </li>
  <li>
   Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
  </li>
  <li>
   Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
  </li>
  <li>
   Support strategy and account teams in client presentations, audits, and performance reviews as needed.
  </li>
  <li>
   Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
  </li>
  <li>
   Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools.
  </li>
  <li>
   Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
  </li>
  <li>
   Manage and optimize AI-powered workflows for search optimization using tools such as:
  </li>
  <li>
   Surfer SEO, NeuronWriter, ChatGPT (SEO)
  </li>
  <li>
   AppTweak, Sensor Tower (ASO)
  </li>
  <li>
   Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
  </li>
  <li>
   Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
  </li>
  <li>
   Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs.
  </li>
  <li>
   Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications
  </strong>
 </p>
 <ul>
  <li>
   3&ndash;5 years of hands-on experience in technical SEO implementation and strategy.
  </li>
  <li>
   Proven expertise in:
  </li>
  <li>
   Schema markup and structured data
  </li>
  <li>
   Technical audits, crawl management, and site architecture
  </li>
  <li>
   SEO analytics and reporting (e.g., GA4, Search Console)
  </li>
  <li>
   Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
  </li>
  <li>
   Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders.
  </li>
  <li>
   Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
  </li>
  <li>
   Strong analytical and problem-solving skills; comfortable using data to drive decisions.
  </li>
  <li>
   Excellent written and verbal communication skills, including client-facing presentation.
  </li>
  <li>
   Passion for testing and integrating AI into search optimization workflows.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Details:
  </strong>
 </p>
 <ul>
  <li>
   Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  </em>
 </p>
</div>


Search Optimization Specialist

Explore 1084+ Director of search engine optimization in New York this December. Find roles across top companies and apply now to boost your career.

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