associate director media, search Jobs in New York

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junior analyst search engine marketing

Horizon Media, Inc.

<div><div>Job Description</div><div><div><div>
Who We Are</div></div><div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain&rsquo;s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.<br>
<br>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together.</div></div><div></div><div><div><br>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div></div><div><div><br>
<br>
Job Summary</div></div><div><div>
Horizon Media&rsquo;s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:</div></div><div><ul><li><div>
Identifying and developing keywords to capitalize on search marketing trends</div></li></ul></div><div><ul><li><div>
Advanced bid optimizations</div></li></ul></div><div><ul><li><div>
Performance analysis</div></li></ul></div><div><ul><li><div>
Testing and measurement methodology</div></li></ul></div><div></div><div><div><br>
Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (<i>note that this is not a guarantee</i>).</div></div><div></div><div><div><br>
What You&rsquo;ll Do<br>
Over six months, fellows will be trained and brought up to speed in the below areas:</div></div><div><ul><li><div>
(20%) Campaign launches</div></li></ul></div><div><ul><li><div>
Keyword research and development</div></li></ul></div></div><div><div><ul><li><div>
Ad copy creation and landing page mapping</div></li></ul></div><div><ul><li><div>
Campaign builds</div></li></ul></div><div><ul><li><div>
(20%) Analysis</div></li></ul></div><div><ul><li><div>
Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams</div></li></ul></div><div><ul><li><div>
Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients</div></li></ul></div><div><ul><li><div>
(20%) Ongoing optimization</div></li></ul></div><div><ul><li><div>
Bid and budget optimization</div></li></ul></div><div><ul><li><div>
Negative keyword build and implementation</div></li></ul></div><div><ul><li><div>
Ad and landing page refresh</div></li></ul></div><div><ul><li><div>
Billing updates and Insertion Order (IO) adjustments</div></li></ul></div><div><ul><li><div>
(20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others</div></li></ul></div><div><ul><li><div>
(20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others</div></li></ul></div><div><div>
Who You Are</div></div><div><ul><li><div>
Have general knowledge or interest in PPC and/or SEO</div></li></ul></div><div><ul><li><div>
An analytical thinker with interest and capabilities to work with large data sets and numbers</div></li></ul></div><div><ul><li><div>
Have strong ability to digest information and follow managerial guidance</div></li></ul></div><div><ul><li><div>
An independent worker with strong time management and organization skills</div></li></ul></div><div><ul><li><div>
A strong team player, willing to roll up your sleeves and collaborate on day-to-day &amp; ad hoc tasks</div></li></ul></div><div><ul><li><div>
Nimble and flexible with the ability to succeed in a fast-paced environment</div></li></ul></div><div><ul><li><div>
Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes</div></li></ul></div></div><div><div><div><br>
Preferred Skills &amp; Experience</div></div><div><ul><li><div>
To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week</div></li></ul></div><div><ul><li><div>
Basic level of MS Excel and PowerPoint knowledge</div></li></ul></div><div><ul><li><div>
Interest in, and general knowledge of, PPC or SEO</div></li></ul></div><div><ul><li><div>
A marketing degree is a &ldquo;nice to have,&rdquo; but not required</div></li></ul></div><div><ul><li><div>
General interest in the media/advertising industry is preferred</div></li></ul></div><div><ul><li><div>
Google / Microsoft Ads or other SEM related certification is not required but preferred</div></li></ul></div><div></div><div><div><br>
Certificates, Licenses, and Registrations</div></div><div><div>
No requirements</div></div><div></div><div><div><br>
<br>
Physical Activity and Work Environment</div></div><div><div>
No requirements</div></div><div></div><div><div><br>
#LI-KK1</div><div>
#LI-HYBRID</div><div>
#HMI</div></div></div><div></div><div><div><i><br>
The statements</i><i> </i><i>herein</i><i> </i><i>are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties</i><i>,</i><i> </i><i>and skills</i><i> </i><i>required of</i><i> </i><i>personnel so classified. Furthermore, they do not</i><i> </i><i>establish</i><i> </i><i>a contract for employment and are subject to change at the discretion of the employer.</i></div></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$40,000.00 - $50,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Junior Analyst, Search Engine Marketing

Converge

<div>
 Paid Media Specialist (Search &amp; Social)
 <br/>
 <br/>
 At Converge Marketing, the Paid Media Specialist plays a pivotal role in driving client success through expertly crafted paid media strategies. This hands-on, strategic position is responsible for planning, executing, optimizing, and reporting on a variety of digital campaigns. While this role does not involve direct people management, it requires strong cross-functional collaboration and the autonomy to deliver impactful results. The ideal candidate is highly experienced in search engine marketing (SEM), paid social, and ideally display marketing tactics, thriving in a dynamic performance marketing environment.
 <br/>
 <br/>
 Core Responsibilities
 <br/>
 <br/>
 <ul>
  <li>
   Design, implement, and refine paid search campaigns (Google Ads, Bing Ads) and paid social initiatives (Meta, LinkedIn, X, TikTok, etc.) tailored to Converge Marketing client objectives and key performance indicators.
  </li>
  <li>
   Track, assess, and report on campaign outcomes, delivering actionable insights and recommendations that drive ongoing optimization and measurable results.
  </li>
  <li>
   Remain up-to-date with the latest trends, platform changes, and emerging technologies in search and social media marketing to maintain Converge Marketing&rsquo;s competitive edge.
  </li>
  <li>
   Collaborate closely with internal account, creative, and analytics teams to build integrated marketing strategies and provide exceptional client service.
  </li>
  <li>
   Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
  </li>
  <li>
   Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
  </li>
  <li>
   Manage campaign budgets, pacing, and bid strategies to maximize ROI.
  </li>
  <li>
   Support new business efforts with channel expertise, media plan development, and pitching when needed.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
  </li>
  <li>
   3+ years of hands-on experience in search engine marketing and paid social media, ideally within an agency or performance marketing environment.
  </li>
  <li>
   Proficient in campaign management platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and relevant analytics tools (Google Analytics, Data Studio, etc.).
  </li>
  <li>
   Strong analytical skills and experience with A/B testing, conversion tracking, and performance reporting.
  </li>
  <li>
   Excellent written and verbal communication skills.
  </li>
  <li>
   Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  </li>
  <li>
   Certifications in Google Ads, Meta, or related platforms are a plus. Ability to work in programmatic buying a plus.
   <br/>
   <br/>
  </li>
 </ul>
 Recommended Years of Experience
 <br/>
 <br/>
 3&ndash;5 years of direct, hands-on experience in search and social campaign management is recommended for this role. Candidates with agency backgrounds and a proven record of delivering measurable results in performance marketing environments are strongly preferred.
 <br/>
 <br/>
 This role is
 <strong>
  open to all hiring statuses
 </strong>
 , including
 <strong>
  full-time employment, contractor/consultant engagements, and flexible consulting arrangements
 </strong>
 . Converge Marketing is open to reviewing candidates across all working structures based on experience, availability, and alignment with business needs.
</div>


Paid Media Specialist  (Search & Social)

Later

<div>
 Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform&reg;, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
 <br/>
 <br/>
 Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence&trade;), and Later, the best social media management platform (now Later Social&trade;) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
 <br/>
 <br/>
 We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
 <br/>
 <br/>
 We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
 <br/>
 <br/>
 <strong>
  About this position:
  <br/>
  <br/>
 </strong>
 We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner&mdash;developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
 <br/>
 <br/>
 Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
 <br/>
 <br/>
 <strong>
  What you'll be doing:
  <br/>
  <br/>
 </strong>
 <strong>
  Strategy
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
  </li>
  <li>
   Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
  </li>
  <li>
   Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Technical/ Execution
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
  </li>
  <li>
   Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
  </li>
  <li>
   Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
  </li>
  <li>
   Manage technical SEO initiatives&mdash;site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
  </li>
  <li>
   Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
  </li>
  <li>
   Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
  </li>
  <li>
   Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
  </li>
  <li>
   Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Team / Collaboration
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
  </li>
  <li>
   Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
  </li>
  <li>
   Partner with Web for technical SEO, site health, and on-site optimizations.
  </li>
  <li>
   Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
  </li>
  <li>
   Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
  </li>
  <li>
   Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Leadership
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Act as the hands-on manager and subject matter expert for SEO at Later.
  </li>
  <li>
   Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
  </li>
  <li>
   Foster a culture of testing, learning, and continuous optimization.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Research/Best Practices
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
  </li>
  <li>
   Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
  </li>
  <li>
   Share insights and evangelize SEO best practices across Marketing and Growth teams.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What success looks like:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
  </li>
  <li>
   By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
  </li>
  <li>
   Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
  </li>
  <li>
   Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What you bring:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5&ndash;7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
  </li>
  <li>
   Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
  </li>
  <li>
   Advanced proficiency in on-page, off-page, and technical SEO.
  </li>
  <li>
   Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
  </li>
  <li>
   Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
  </li>
  <li>
   Experience managing authority-building efforts and backlink acquisition.
  </li>
  <li>
   Strong analytical skills; comfortable with keyword data, content performance, and attribution.
  </li>
  <li>
   Excellent communication and collaboration skills; able to influence across technical and creative teams.
  </li>
  <li>
   Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
  </li>
  <li>
   Experience in creator/social media marketing space.
  </li>
  <li>
   Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
  </li>
  <li>
   Basic knowledge of HTML, CSS, and JavaScript.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  How you work:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Driven by Impact: You deliver results that matter&mdash;prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  </li>
  <li>
   Strategic &amp; Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  </li>
  <li>
   Curious &amp; Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast&mdash;challenging the status quo with a mindset of improvement.
  </li>
  <li>
   Collaborative &amp; Resilient: You thrive in change by staying resourceful, solution-focused, and positive&mdash;removing roadblocks, sharing insights, and keeping morale high.
  </li>
  <li>
   Accountable &amp; Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  </li>
  <li>
   Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our approach to compensation:
  <br/>
  <br/>
 </strong>
 We take a market-based &amp; data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
 <br/>
 <br/>
 Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
 <br/>
 <br/>
 To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
 <br/>
 <br/>
 Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
 <br/>
 <br/>
 Salary Range:
 <br/>
 <br/>
 $ 130,000 - $ 155,000 USD
 <br/>
 <br/>
 <br/>
 <br/>
 <strong>
  Where we work:
  <br/>
  <br/>
 </strong>
 We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
 <br/>
 <br/>
 <strong>
  Diversity, inclusion, and accessibility:
  <br/>
  <br/>
 </strong>
 At Later, we are committed to fostering a culture rooted in an
 <strong>
  inclusion-first mindset at every level
 </strong>
 of the company, embracing the importance of hiring and
 <strong>
  building teams for culture add rather than culture fit
 </strong>
 . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
 <br/>
 <br/>
 We are committed to creating a
 <strong>
  diverse environment
 </strong>
 and are proud to be an
 <strong>
  equal opportunity employer
 </strong>
 . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
 <br/>
 <br/>
</div>


Senior SEO Manager

Encore Physical Therapy and Chiropractic

<p><b>Job Summary</b></p><p>(THIS IS AN IN PERSON FULL TIME ROLE IN MANHATTAN, NEW YORK.)<br/>We are seeking an energetic and detail-oriented Marketing Assistant to join our dynamic marketing team. In this role, you will support the development and execution of innovative marketing strategies across multiple channels, helping to elevate brand visibility and drive engagement. Your enthusiasm for digital marketing, content creation, and data analysis will be vital in contributing to our growth objectives. This paid position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while sharpening your skills in various marketing disciplines.</p><p><b>Duties</b></p><ul><li>Assist in the planning, implementation, and monitoring of multichannel marketing campaigns across social media platforms, email marketing, print advertising, and digital channels.</li><li>Conduct research on industry trends, competitors, and target audiences to inform marketing strategies and content development.</li><li>Support the creation of compelling content for websites, blogs, social media posts, newsletters, and promotional materials using copywriting best practices.</li><li>Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics to optimize outreach efforts.</li><li>Contribute to SEO (Search Engine Optimization) initiatives by optimizing website content and keywords to improve search engine rankings.</li><li>Help coordinate advertising sales efforts and assist with campaign budgeting to maximize ROI on paid advertising such as Facebook Advertising, Google AdWords, and other digital ads.</li><li>Utilize tools like Adobe Creative Suite (Photoshop, Illustrator) for basic graphic design tasks supporting marketing campaigns.</li><li>Support the management of marketing automation platforms and analytics tools like Google Analytics to track campaign performance and generate actionable insights.</li><li>Assist with website management using WordPress and basic HTML editing to ensure content accuracy and timely updates.</li><li>Collaborate with product management teams on promotional strategies for e-commerce platforms and B2B initiatives.</li><li>Prepare reports on campaign results, website traffic, social media engagement, and other key performance indicators to inform future strategies.</li></ul><p><b>Skills</b></p><ul><li>Strong understanding of digital marketing channels including SEO, email marketing, social media marketing, and performance marketing.</li><li>Experience with multichannel marketing strategies that integrate online and offline efforts effectively.</li><li>Proficiency in Adobe Creative Suite for designing engaging visual content.</li><li>Knowledge of content marketing principles with a focus on creating compelling copy that drives conversions.</li><li>Familiarity with advertising sales processes and managing budgets for digital campaigns such as Facebook Advertising and Google AdWords.</li><li>Ability to analyze data using Google Analytics and other analytics tools to measure campaign success and optimize future initiatives.</li><li>Experience with website management platforms like WordPress along with basic HTML skills for content updates.</li><li>Strong research skills to identify market opportunities and industry trends.</li><li>Excellent communication skills for copywriting, collaboration with team members, and stakeholder engagement.</li><li>Knowledge of B2B marketing practices aimed at building business relationships through targeted campaigns.</li><li>Understanding of e-commerce platforms to support online sales initiatives effectively.</li><li>Ability to work independently as well as collaboratively in a fast-paced environment while managing multiple projects simultaneously. Join us as a Marketing Assistant if you&rsquo;re passionate about creating impactful campaigns that resonate across diverse audiences! This paid role provides invaluable experience in digital strategy execution while fostering your professional growth within a vibrant team dedicated to innovation and success.</li></ul><p>Job Type: Full-time</p><p>Pay: $20.00 - $25.00 per hour</p><p>Expected hours: No more than 40 per week</p><p>Work Location: In person</p>

Marketing Assistant

The Hearst Corporation

<div><p><b>About Us
</b></p><p>We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
</p><p>We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
</p><p>We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
</p><p><b>Your Impact
</b></p><p>As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
</p><p><b>What you&rsquo;ll do
</b></p><p><b>Strategic Planning and Client management
</b></p><ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul><p><b>Execution, Optimization, Reporting and Analysis
</b></p><ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul><p><b>Leadership, Team Management &amp; Collaboration
</b></p><ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul><p><b>New Business &amp; Marketing support
</b></p><ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul><p><b>Who you are
</b></p><p><b>Skills / Experience
</b></p><ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude<br>
<li>
</li></ul><p></p><p>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
</p><p>We also offer a competitive benefits package that includes:
</p><ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div><p></p>
<br>Degree Level :

Associate SEO Director

CLEAR

<div>
 <p>
  Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 </p>
 <p>
  As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 </p>
 <p>
  You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you'll do:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
  </li>
  <li>
   Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
  </li>
  <li>
   Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
  </li>
  <li>
   Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
  </li>
  <li>
   Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
  </li>
  <li>
   Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
  </li>
  <li>
   Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
  </li>
  <li>
   Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
  </li>
  <li>
   Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
  </li>
  <li>
   Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
  </li>
  <li>
   Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
  </li>
  <li>
   Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How you'll measure success:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
  </li>
  <li>
   Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
  </li>
  <li>
   Execute A/B tests and optimizations that measurably improve enrollments across the website.
  </li>
  <li>
   Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you're great at:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
  </li>
  <li>
   Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
  </li>
  <li>
   Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
  </li>
  <li>
   Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
  </li>
  <li>
   Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
  </li>
  <li>
   A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
  </li>
  <li>
   GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
  </li>
  <li>
   The ability to balance short-term wins with long-term strategic growth.
  </li>
  <li>
   Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
  </li>
  <li>
   A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How You'll be Rewarded:
   </strong>
  </em>
 </p>
 <p>
  At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 </p>
 <p>
  We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
  <span>
   The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
  </span>
 </p>
 <p>
  <em>
   <span>
    The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
   </span>
  </em>
 </p>
 <p>
  <span>
   <em>
    <span>
     CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
    </span>
   </em>
  </span>
 </p>
 <p>
 </p>
 <span>
 </span>
 <span>
 </span>
 <p>
  &nbsp;
 </p>
</div>


SEO and Website Lead

E.L.F. BEAUTY

<div>
 <strong>
  About The Company
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it&rsquo;s a daily routine that nourishes your skin barrier over time.
 <br/>
 <br/>
 In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
 <br/>
 <br/>
 Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
 <br/>
 <br/>
 <strong>
  Position Summary:
  <br/>
  <br/>
 </strong>
 e.l.f. Beauty is seeking an exceptional Search Specialist to join our innovative digital team as a resident GEO/AEO AI Search expert. The
 <strong>
  Manager, AI Search &amp; SEO
 </strong>
 will balance today&rsquo;s SEO execution with tomorrow&rsquo;s Ai search innovation, managing brand visibility while supporting e.l.f. beauty in preparing for AI and LLM-powered discovery of the future.
 <br/>
 <br/>
 We&rsquo;re seeking someone who
 <strong>
  thrives as both a side-kick and challenger
 </strong>
 : supportive enough to be embraced across teams, yet proactive and bold in driving innovation.
 <br/>
 <br/>
 In this pivotal role, you'll leverage advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) technologies to help drive our digital marketing strategy and performance across the e.l.f. Beauty portfolio of brands.
 <br/>
 <br/>
 <strong>
  Acting as both activator and educator
 </strong>
 , this role will empower teams to embed future-proof tactics across the digital ecosystem, from websites to app stores to AI-powered assistants. You&rsquo;ll play a critical role in evolving how our brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and Rhode Skin, show up in a search landscape defined by generative AI, natural language queries, and platform-native discovery.
 <br/>
 <br/>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   AI-Driven Search &amp; LLM Optimization
  </li>
  <li>
   Serve as the resident supporting expert on AI search technologies, staying ahead of emerging capabilities for GEO, AEO, LLMs, and ASO
  </li>
  <li>
   Research and apply strategies for visibility within AI-powered search experiences (AI Mode, Bing AI, ChatGPT plugins, Perplexity, etc.)
  </li>
  <li>
   Apply LLM- optimiaztion techniques and monitor how LLMs (ChatGPT, Bing AI, etc.) cite and mention e.l.f., refining approaches accordingly
  </li>
  <li>
   User Experience &amp; Conversion
  </li>
  <li>
   Treat SEO/GEO/ASO as an extension of UX, ensuring navigation, linking, and on-site/app search enhance discoverability and conversion
  </li>
  <li>
   Ensure accessibility and UX standards across all digital properties
  </li>
  <li>
   Measurement &amp; Reporting
  </li>
  <li>
   Track rankings, traffic, Core Web Vitals, ASO performance, and AI-driven citations
  </li>
  <li>
   Report on both traditional SEO metrics and emerging AI search KPIs
  </li>
  <li>
   Develop executive-level presentations highlighting insights, technical enhancements, and strategic recommendations
  </li>
  <li>
   Collaboration &amp; Thought Leadership
  </li>
  <li>
   Partner with digital commerce, analytics, engineering, design, and product teams to integrate SEO/GEO/ASO strategies
  </li>
  <li>
   Develop and lead training, playbooks, and best practices to educate cross-functional teams in marketing and brand across brands
  </li>
  <li>
   Stay ahead of GEO, ASO, and AI search trends seizing meaningful opportunities
  </li>
  <li>
   App Store Optimization (ASO) &amp; App Discovery
  </li>
  <li>
   Develop and maintain an ASO strategy for the e.l.f. app across app store listings
  </li>
  <li>
   Drive audience and topic research to inform app content strategies, beyond just keywords
  </li>
  <li>
   Collaborate with product and content teams to optimize app discoverability within app ecosystems and emerging AI-driven app surfaces
  </li>
  <li>
   Technical SEO Excellence
  </li>
  <li>
   Conduct site and app audits to improve crawlability, indexation, and architecture
  </li>
  <li>
   Optimize Core Web Vitals, mobile-first performance, and page speed
  </li>
  <li>
   Implement structured data, schema markup, and rich snippets
  </li>
  <li>
   Diagnose and resolve technical SEO issues ((i.e., redirects, canonicalization, broken links, sitemaps, etc.)
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4&ndash;6 years of experience in SEO, AI-driven search, or digital optimization (agency or in-house)
  </li>
  <li>
   Expertise in technical SEO, GEO, AEO, and ASO with proven results
  </li>
  <li>
   Deep understanding of modern web technologies (server-side rendering, SPAs, SSR, etc.) and how AI/search bots crawl
  </li>
  <li>
   Skilled in tools like Screaming Frog, Search Console, GA4, Looker Studio, SEMRush, SimilarWeb, Conductor ,or LLM-supported tools
  </li>
  <li>
   Experience working cross-functionally in matrix environments where influence and expertise drive results
  </li>
  <li>
   Strong data-driven mindset with ability to translate insights into business impact and execution
  </li>
  <li>
   Exceptional communication skills with both technical and non-technical audiences
  </li>
  <li>
   Familiarity with HTML, JavaScript, CSS, JSON-LD, accessibility standards is a plus
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Computer Science, Data Science, or related field; advanced degree preferred
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <em>
  This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors&rsquo; discretion.
  <br/>
  <br/>
 </em>
 <em>
  e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
  <br/>
  <br/>
 </em>
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
</div>


Manager, Ai Search & SEO, e.l.f. Beauty

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