search engine optimization specialist Jobs in New York

search engine optimization specialist

associate director media, search Jobs in New York

associate director media, search

associate seo director

junior analyst, search engine marketing Jobs in New York

junior analyst, search engine marketing

lead seo content strategist Jobs in New York

lead seo content strategist

search engine optimization seo manager

Paradox

<div>Your work days are brighter here.
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
About the Team
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
 
 
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
About the Role
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
This position reports to the Global Search Lead.
Responsibilities
<ul><li>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</li><li>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</li><li>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</li><li>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</li><li>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</li><li>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</li><li>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</li><li>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</li><li>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</li><li>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</li><li>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</li><li>Support the definition of SEO processes to continue to drive scale and efficiency.
</li></ul>To succeed in this role you should be someone others might describe as:
<ul><li>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</li><li>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</li><li>Possessing excellent verbal and written Communication and presentation skills.
</li><li>A fun, ethical, and passionate team player with a sense of humor.
</li><li>Possessing foundational content writing and editing skills.
</li></ul>About You
Basic Qualifications:
<ul><li>Bachelor&rsquo;s degree or equivalent experience.
</li><li>5+ years of experience in SEO.
</li><li>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</li><li>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</li><li>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</li><li>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</li><li>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</li><li>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</li></ul>Other Qualifications:
<ul><li>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</li><li>Self-starter with the ability to work independently and as part of a team.
</li><li>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</li><li>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</li><li>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</li><li>Agency experience (preferred) 
</li></ul> 
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
Primary Location: USA.NY.New York City 
 
Primary Location Base Pay Range: $110,400 USD - $165,600 USD 
 
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD 
 
 
Our Approach to Flexible Work 
 
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. 
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div>

Search Engine Optimization (SEO) Manager

Allied Global Marketing

<div>
 
 
 Allied Global Marketing
 
 is a leading full-service
 
 entertainment
 
 ,
 
 culture
 
 , and
 
 lifestyle-marketing
 
 agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of
 
 24 offices and over 500 colleagues across the globe
 
 , providing resources and relationships that our partners and clients know and trust.
 
 
 
 
 
 
 Salary:
 
 $70,000-$75,000
 
 
 
 Location:
 
 Remote (U.S.) - East Coast hours strongly preferred
 
 
 
 Department:
 
 Strategy &amp; Innovation
 
 
 
 Reports To:
 
 VP, Strategy &amp; Innovation
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 
 
 
 Position Overview
 
 
 
 Allied Global Marketing is seeking an innovative and experienced
 
 Search Optimization Specialist
 
 to join our Technology team. This role combines deep hands-on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
 
 
 
 
 
 As a senior individual contributor in a fast-paced agency environment, you&rsquo;ll optimize web and app ecosystems across a range of clients and industries&mdash;leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.
 
 
 
 
 
 
 Who You Are
 
 
 
 You&rsquo;re a hands-on optimizer fluent in the evolving languages of search whether it&rsquo;s metadata, structured data, or machine-generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You&rsquo;re curious about AI not just as a tool, but as a transformation&mdash;ready to experiment, implement, and iterate in real-time.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead and implement technical SEO projects, including:
 </li>
 <li>
 Technical site audits and on-page improvements
 </li>
 <li>
 Schema markup and structured data development
 </li>
 <li>
 Log file analysis and crawl budget optimization
 </li>
 <li>
 Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
 </li>
 <li>
 Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
 </li>
 <li>
 Support strategy and account teams in client presentations, audits, and performance reviews as needed.
 </li>
 <li>
 Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
 </li>
 <li>
 Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools.
 </li>
 <li>
 Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
 </li>
 <li>
 Manage and optimize AI-powered workflows for search optimization using tools such as:
 </li>
 <li>
 Surfer SEO, NeuronWriter, ChatGPT (SEO)
 </li>
 <li>
 AppTweak, Sensor Tower (ASO)
 </li>
 <li>
 Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
 </li>
 <li>
 Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
 </li>
 <li>
 Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs.
 </li>
 <li>
 Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 3&ndash;5 years of hands-on experience in technical SEO implementation and strategy.
 </li>
 <li>
 Proven expertise in:
 </li>
 <li>
 Schema markup and structured data
 </li>
 <li>
 Technical audits, crawl management, and site architecture
 </li>
 <li>
 SEO analytics and reporting (e.g., GA4, Search Console)
 </li>
 <li>
 Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
 </li>
 <li>
 Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders.
 </li>
 <li>
 Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
 </li>
 <li>
 Strong analytical and problem-solving skills; comfortable using data to drive decisions.
 </li>
 <li>
 Excellent written and verbal communication skills, including client-facing presentation.
 </li>
 <li>
 Passion for testing and integrating AI into search optimization workflows.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Details:
 
 
 <ul>
 <li>
 Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
 
 
</div>

Search Optimization Specialist

CLEAR

<div>
 
 Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 
 
 As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 
 
 You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 
 
 &nbsp;
 
 
 
 
 What you'll do:
 
 
 
 <ul>
 <li>
 Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
 </li>
 <li>
 Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
 </li>
 <li>
 Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
 </li>
 <li>
 Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
 </li>
 <li>
 Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
 </li>
 <li>
 Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
 </li>
 <li>
 Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
 </li>
 <li>
 Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
 </li>
 <li>
 Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
 </li>
 <li>
 Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
 </li>
 <li>
 Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
 </li>
 <li>
 Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How you'll measure success:
 
 
 
 <ul>
 <li>
 Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
 </li>
 <li>
 Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
 </li>
 <li>
 Execute A/B tests and optimizations that measurably improve enrollments across the website.
 </li>
 <li>
 Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 What you're great at:
 
 
 
 <ul>
 <li>
 A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
 </li>
 <li>
 Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
 </li>
 <li>
 Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
 </li>
 <li>
 Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
 </li>
 <li>
 Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
 </li>
 <li>
 A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
 </li>
 <li>
 GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
 </li>
 <li>
 The ability to balance short-term wins with long-term strategic growth.
 </li>
 <li>
 Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
 </li>
 <li>
 A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How You'll be Rewarded:
 
 
 
 
 At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 
 
 We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
 
 The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
 
 
 
 
 
 The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
 
 
 
 
 
 
 
 CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
 
 
 
 
 
 
 
 
 
 
 
 &nbsp;
 
</div>

SEO and Website Lead

Later

<div>
 Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform&reg;, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
 
 
 Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence&trade;), and Later, the best social media management platform (now Later Social&trade;) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
 
 
 We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
 
 
 We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
 
 
 
 About this position:
 
 
 
 We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner&mdash;developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
 
 
 Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
 
 
 
 What you'll be doing:
 
 
 
 
 Strategy
 
 
 
 <ul>
 <li>
 Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
 </li>
 <li>
 Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
 </li>
 <li>
 Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
 
 
 </li>
 </ul>
 
 Technical/ Execution
 
 
 
 <ul>
 <li>
 Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
 </li>
 <li>
 Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
 </li>
 <li>
 Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
 </li>
 <li>
 Manage technical SEO initiatives&mdash;site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
 </li>
 <li>
 Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
 </li>
 <li>
 Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
 </li>
 <li>
 Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
 </li>
 <li>
 Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
 
 
 </li>
 </ul>
 
 Team / Collaboration
 
 
 
 <ul>
 <li>
 Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
 </li>
 <li>
 Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
 </li>
 <li>
 Partner with Web for technical SEO, site health, and on-site optimizations.
 </li>
 <li>
 Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
 </li>
 <li>
 Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
 </li>
 <li>
 Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 Act as the hands-on manager and subject matter expert for SEO at Later.
 </li>
 <li>
 Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
 </li>
 <li>
 Foster a culture of testing, learning, and continuous optimization.
 
 
 </li>
 </ul>
 
 Research/Best Practices
 
 
 
 <ul>
 <li>
 Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
 </li>
 <li>
 Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
 </li>
 <li>
 Share insights and evangelize SEO best practices across Marketing and Growth teams.
 
 
 </li>
 </ul>
 
 What success looks like:
 
 
 
 <ul>
 <li>
 Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
 </li>
 <li>
 By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
 </li>
 <li>
 Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
 </li>
 <li>
 Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
 
 
 </li>
 </ul>
 
 What you bring:
 
 
 
 <ul>
 <li>
 5&ndash;7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
 </li>
 <li>
 Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
 </li>
 <li>
 Advanced proficiency in on-page, off-page, and technical SEO.
 </li>
 <li>
 Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
 </li>
 <li>
 Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
 </li>
 <li>
 Experience managing authority-building efforts and backlink acquisition.
 </li>
 <li>
 Strong analytical skills; comfortable with keyword data, content performance, and attribution.
 </li>
 <li>
 Excellent communication and collaboration skills; able to influence across technical and creative teams.
 </li>
 <li>
 Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
 </li>
 <li>
 Experience in creator/social media marketing space.
 </li>
 <li>
 Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
 </li>
 <li>
 Basic knowledge of HTML, CSS, and JavaScript.
 
 
 </li>
 </ul>
 
 How you work:
 
 
 
 <ul>
 <li>
 Driven by Impact: You deliver results that matter&mdash;prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
 </li>
 <li>
 Strategic &amp; Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
 </li>
 <li>
 Curious &amp; Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast&mdash;challenging the status quo with a mindset of improvement.
 </li>
 <li>
 Collaborative &amp; Resilient: You thrive in change by staying resourceful, solution-focused, and positive&mdash;removing roadblocks, sharing insights, and keeping morale high.
 </li>
 <li>
 Accountable &amp; Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
 </li>
 <li>
 Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
 
 
 </li>
 </ul>
 
 Our approach to compensation:
 
 
 
 We take a market-based &amp; data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
 
 
 Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
 
 
 To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
 
 
 Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
 
 
 Salary Range:
 
 
 $ 130,000 - $ 155,000 USD
 
 
 
 
 
 Where we work:
 
 
 
 We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
 
 
 
 Diversity, inclusion, and accessibility:
 
 
 
 At Later, we are committed to fostering a culture rooted in an
 
 inclusion-first mindset at every level
 
 of the company, embracing the importance of hiring and
 
 building teams for culture add rather than culture fit
 
 . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
 
 
 We are committed to creating a
 
 diverse environment
 
 and are proud to be an
 
 equal opportunity employer
 
 . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
 
 
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Senior SEO Manager

B&H Photo Video

<div>
 
 
 Job Overview:
 
 
 
 The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 
 
 
 
 
 
 Essential Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop a viable/robust SEO strategy based on SEO best practices and data analytics
 </li>
 <li>
 Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
 </li>
 <li>
 Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
 </li>
 <li>
 Prioritize projects, initiatives and areas of focus based on data analysis
 </li>
 <li>
 Conduct keyword research for individual projects
 </li>
 <li>
 Track and provide regular status reports on ranking positions
 </li>
 <li>
 Request appropriate content and/or refresh existing content to support Search engine ranking needs
 </li>
 <li>
 Request additions and/or modifications to existing category and/or landing pages
 </li>
 <li>
 Develop and implement link building and interlinking strategies
 </li>
 <li>
 Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
 </li>
 <li>
 Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
 </li>
 </ul>
 
 
 
 
 
 Specific Knowledge, Skills and Abilities:
 
 
 <ul>
 <li>
 Strong analytic skills, high attention to detail and accuracy
 </li>
 <li>
 Ability to prioritize, multi-task and work with multiple teams on a variety of projects
 </li>
 <li>
 Ability to effectively interact with all levels of end users and technical resources
 </li>
 <li>
 Strong project management and communication skills
 </li>
 <li>
 Energetic and self-motivated
 </li>
 </ul>
 
 
 
 
 
 Preferred Education, Experience and Licenses:
 
 
 <ul>
 <li>
 Proven SEO experience
 </li>
 <li>
 In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
 </li>
 <li>
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 </li>
 <li>
 Knowledge of ranking factors and search engine algorithms
 </li>
 <li>
 Up-to-date with the latest trends and best practices in SEO and SEM
 </li>
 </ul>
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Search Engine Optimization Specialist

SEO Strategy Lead

Syneos Health Commercial Solutions

<div>Description 
 
 
Syneos Health is looking for an experienced Search Associate Director. The Search Associate Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search Associate Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience. 
 
Passion for great performance is a must &ndash; the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns. 
 
RESPONSIBILITIES 
<ul><li>
Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.</li><li>
Lead, mentor and train members of the search team through a search professional development program</li><li>
Develop and implement SOPs governing all aspects of best practice campaign development for the search department</li><li>
Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting</li><li>
Provide support to new business through industry analysis and search landscape estimation</li><li>
Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates</li><li>
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs</li></ul> 

REQUIREMENTS 
<ul><li>
6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns</li><li>
Able to put together and present integrated search strategy that includes elements of both SEO and SEM.</li><li>
Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.</li><li>
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.</li><li>
You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.</li><li>
Comfortable analysing high volumes of data</li><li>
Certification in AdWords, Google Analytics and Bing is strongly encouraged.</li><li>
Candidates should be free to travel as-needed to support the business.</li><li>
Experience in pharma or healthcare is required.</li></ul>
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn&rsquo;t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life&reg;. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
 
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.</div>

Associate Director Media, Search

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