growth marketer dtc e commerce

Purolabs

<div>
 
 GROWTH MARKETER (DTC E-COMMERCE)
 
 
 
 
 Location:
 
 Remote
 
 
 
 Working Hours:
 
 Monday to Friday, 9:00 AM &ndash; 5:00 PM UK GMT (minimum 4 hours overlap)
 
 
 
 Contract Type:
 
 Independent contractor
 
 
 
 Language:
 
 Applications accepted in English only.
 
 
 
 About Purolabs
 
 
 
 Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
 
 
 We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.
 
 
 Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
 
 
 
 THE ROLE
 
 
 
 We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.
 
 
 This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.
 
 
 You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.
 
 
 You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.
 
 
 
 What You'll Be Doing
 
 
 
 
 Paid Acquisition &amp; Campaign Management
 
 
 
 <ul>
 <li>
 Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
 </li>
 <li>
 Develop systematic testing frameworks for audiences, creative angles, and landing pages
 </li>
 <li>
 Scale winning campaigns while maintaining profitability and healthy unit economics
 </li>
 <li>
 Monitor daily ad account performance and make data-driven optimisation decisions
 </li>
 <li>
 Collaborate with creative team to provide performance feedback and strategic direction
 
 
 
 </li>
 </ul>
 
 Analytics &amp; Performance Tracking
 
 
 
 <ul>
 <li>
 Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
 </li>
 <li>
 Build and maintain dashboards to track funnel performance and identify bottlenecks
 </li>
 <li>
 Conduct cohort analysis and customer lifetime value modelling
 </li>
 <li>
 Review campaign data to understand what's working and communicate insights clearly to the team
 </li>
 <li>
 Present weekly performance reports with actionable strategic recommendations
 
 
 
 </li>
 </ul>
 
 Conversion Rate Optimisation
 
 
 
 <ul>
 <li>
 Run structured A/B tests on landing pages, product pages, and checkout flow
 </li>
 <li>
 Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
 </li>
 <li>
 Identify friction points in the customer journey and implement solutions
 </li>
 <li>
 Optimise email flows and post-purchase sequences to increase retention and LTV
 
 
 
 </li>
 </ul>
 
 Growth Strategy &amp; Channel Expansion
 
 
 
 <ul>
 <li>
 Develop quarterly growth roadmaps aligned with revenue and profitability targets
 </li>
 <li>
 Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
 </li>
 <li>
 Conduct competitor analysis and market research to identify growth opportunities
 </li>
 <li>
 Proactively flag issues, spot inconsistencies, and solve problems before they escalate
 
 
 
 </li>
 </ul>
 
 Essential Experience
 
 
 
 
 WHAT WE'RE LOOKING FOR
 
 
 
 <ul>
 <li>
 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
 </li>
 <li>
 Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
 </li>
 <li>
 Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
 </li>
 <li>
 Hands-on experience reviewing ad accounts and understanding campaign performance
 </li>
 <li>
 Ability to provide clear feedback to creative teams based on data and performance insights
 </li>
 <li>
 Proven ability to run structured experiments and iterate based on results
 
 
 
 </li>
 </ul>
 
 Technical Requirements
 
 
 
 <ul>
 <li>
 Expert-level proficiency with Meta Ads
 </li>
 <li>
 Strong analytical skills with advanced Excel/Google Sheets and data visualisation
 </li>
 <li>
 Experience with conversion tracking and attribution
 </li>
 <li>
 Familiarity with Shopify and e-commerce analytics
 </li>
 <li>
 Tech savvy and fast learner of new platforms/tools
 
 
 
 </li>
 </ul>
 
 Bonus Points
 
 
 
 <ul>
 <li>
 Experience with supplements, skincare, or subscription-based products
 </li>
 <li>
 Knowledge of email marketing platforms like Klaviyo and retention strategies
 </li>
 <li>
 Experience with TikTok or Google Ads
 </li>
 <li>
 Background in health or wellness industry
 
 
 
 </li>
 </ul>
 
 YOUR PERSONALITY
 
 
 
 <ul>
 <li>
 Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions
 </li>
 <li>
 Highly detail-oriented with the ability to spot inconsistencies and think strategically
 </li>
 <li>
 Proactive problem-solver who anticipates issues before they arise
 </li>
 <li>
 Strong communicator who can translate data into clear, actionable insights
 </li>
 <li>
 Self-starter who takes ownership and drives results independently
 
 
 
 </li>
 </ul>
 
 WHY JOIN US
 
 
 
 <ul>
 <li>
 Fully remote with flexibility during UK hours
 </li>
 <li>
 Competitive rate and paid time off (including UK bank holidays)
 </li>
 <li>
 Real ownership over growth strategy and performance outcomes
 </li>
 <li>
 Work with a product that genuinely improves people's wellbeing
 </li>
 <li>
 Join a fast-growing brand with proven product-market fit
 
 
 
 </li>
 </ul>
 
 Important Requirements
 
 
 
 <ul>
 <li>
 This is a remote contractor position (not employment)
 </li>
 <li>
 Applications welcome from all countries
 </li>
 <li>
 Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
 
 </li>
 </ul>
</div>

Growth Marketer (DTC E-Commerce)

Unimack International Group

<div>
 
 
 Location:
 
 New Cairo, Egypt
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports to:
 
 VP of Sales &amp; Marketing
 
 
 
 
 About the Brand
 
 
 
 
 A fast-growing
 
 babycare and pediatric wellness brand
 
 built for modern parents. The portfolio delivers science-backed, age-appropriate formulas supporting immunity, growth, cognition, bone health, and respiratory wellbeing.
 
 
 The brand is designed to win
 
 digitally first
 
 , scale through
 
 DTC, e-commerce, and pharmacy chains
 
 , and build long-term trust with parents and healthcare professionals while remaining fully compliant.
 
 
 
 
 Your Mission
 
 
 
 
 To launch and scale a high-performing
 
 babycare brand
 
 by owning digital growth, DTC and e-commerce performance, and pharmacy chain activation, while collaborating closely with a Pharmacist Brand Manager to translate science into clear, credible HCP and consumer communication.
 
 
 This role owns
 
 brand-led commercial performance
 
 across online and pharmacy channels.
 
 
 
 
 What You&rsquo;ll Own:
 
 
 
 Digital Brand Strategy &amp; Launch
 <ul>
 <li>
 Lead the digital-first launch of the babycare portfolio.
 </li>
 <li>
 Define brand positioning, tone of voice, and content pillars for parents and caregivers.
 </li>
 <li>
 Build seamless customer journeys across awareness, consideration, purchase, and repeat.
 </li>
 <li>
 Ensure all communication is age-appropriate, compliant, and trust-driven.
 </li>
 </ul>
 
 
 
 DTC &amp; E-commerce Growth
 <ul>
 <li>
 Own brand performance across DTC websites and marketplaces, including Amazon, Noon, and local platforms.
 </li>
 <li>
 Optimize product pages, bundles, subscriptions, and launch offers.
 </li>
 <li>
 Partner with Growth and E-commerce teams on CRO, pricing, promotions, and mechanics.
 </li>
 <li>
 Use performance data to guide fast, informed decisions.
 </li>
 </ul>
 
 
 
 Performance Marketing &amp; Content
 <ul>
 <li>
 Shape creative direction for paid media across Meta, Google, TikTok, and marketplaces.
 </li>
 <li>
 Collaborate with performance teams on testing, scaling, and creative optimization.
 </li>
 <li>
 Build an always-on content engine focused on education, trust, and conversion.
 </li>
 <li>
 Work with creators and parent communities in a compliant, credibility-first manner.
 </li>
 </ul>
 
 
 
 Pharmacy Chains Growth &amp; Activation
 
 
 (In collaboration with the Trade Marketing team)
 
 
 <ul>
 <li>
 Own brand-led growth across key pharmacy chains.
 </li>
 <li>
 Work closely with Sales and Key Accounts on chain-specific strategies, launches, and promotions.
 </li>
 <li>
 Lead pharmacy activation plans, including visibility, shelf presence, in-store branding, and digital pharmacy platforms.
 </li>
 <li>
 Analyze sell-in, sell-out, and shopper data to optimize assortment, pricing, and promotional mechanics.
 </li>
 <li>
 Ensure alignment between in-store and online pharmacy brand experiences.
 </li>
 </ul>
 
 
 
 Medical &amp; HCP Marketing
 
 
 (In collaboration)
 
 
 <ul>
 <li>
 Translate approved scientific content into clear, compelling, and compliant brand messages for pediatricians, GPs, and pharmacists.
 </li>
 <li>
 Co-create detailing materials, visual aids, and sales tools with the Pharmacist Brand Manager.
 </li>
 <li>
 Act as the brand bridge between Medical, Regulatory, Quality, and Commercial teams.
 </li>
 <li>
 Support the field force with simple brand stories, objection-handling frameworks, and confident product narratives.
 </li>
 <li>
 Ensure all HCP-facing materials are aligned, consistent, and field-ready without positioning the role as a medical authority.
 </li>
 </ul>
 
 
 
 Analytics &amp; Optimization
 <ul>
 <li>
 Own and track KPIs, including CAC, conversion rates, retention, repeat purchase, pharmacy sell-out, and reviews.
 </li>
 <li>
 Monitor customer feedback and marketplace performance.
 </li>
 <li>
 Continuously test, learn, and optimize.
 </li>
 </ul>
 
 
 
 Cross-Functional Ownership
 <ul>
 <li>
 Act as the single point of truth for the brand.
 </li>
 <li>
 Align with Sales, Medical, Regulatory, Supply Chain, Growth, and E-commerce teams.
 </li>
 <li>
 Ensure launch readiness, stock availability, and demand alignment.
 </li>
 </ul>
 
 
 
 What You Bring
 <ul>
 <li>
 4 to 8 years of experience in brand, digital, growth, or e-commerce marketing.
 </li>
 <li>
 Strong exposure to DTC brands, performance marketing, or consumer-driven environments.
 </li>
 <li>
 Solid understanding of paid media, content strategy, and conversion funnels.
 </li>
 <li>
 Commercial mindset with the ability to influence sales outcomes without being in a sales role.
 </li>
 <li>
 Strong collaboration and stakeholder management skills.
 </li>
 </ul>
 
 
 Note:
 
 This role works in close collaboration with Pharmacist Brand Managers and does not necessarily require a medical or pharmacy degree.
 
 
 
 
 Big Plus If You Have
 <ul>
 <li>
 Experience with babycare, kids, wellness, or family-focused brands.
 </li>
 <li>
 Marketplace and pharmacy chain experience.
 </li>
 <li>
 Strong storytelling instincts with a trust-first mindset.
 </li>
 <li>
 Ability to balance speed, creativity, and compliance.
 </li>
 </ul>
 
 
 
 
 Why This Role
 
 <ul>
 <li>
 
 You&rsquo;re launching and scaling, not maintaining.
 
 </li>
 <li>
 
 Empowerment and total ownership across digital, e-commerce, and pharmacy chains.
 
 </li>
 <li>
 
 High visibility and direct impact on revenue and brand growth.
 
 </li>
 <li>
 
 A modern wellness brand with long-term scale and purpose.
 
 </li>
 </ul>
 
 
 
 
 
 
</div>

Sr. Brand Manager (Baby Care Brand)

Magnet

<div>
 
 
 Employer Overview:
 
 
 
 A fast-growing retail platform dedicated to elevating local brands and reshaping the concept of Egyptian fashion. The company provides a vibrant and inspiring environment where customers can explore and experience top-quality local products. With a focus on collaboration and sustainability, the organization supports the growth of homegrown talent while enriching the local economy.
 
 
 
 
 
 
 Job Summary:
 
 
 
 The E-commerce Senior Specialist is responsible for managing and optimizing the online sales channels of the fashion brand to drive revenue growth, enhance customer experience, and ensure smooth end-to-end e-commerce operations. The role focuses on product management, website performance, digital campaigns coordination, and cross-functional alignment with marketing, logistics, and customer service teams.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 E-commerce Operations
 
 
 <ul>
 <li>
 Manage day-to-day operations of the e-commerce platform (Website / App / Marketplaces if applicable).
 </li>
 <li>
 Ensure website availability, accuracy of content, pricing, promotions, and product listings.
 </li>
 <li>
 Monitor site performance, conversion rates, bounce rates, and customer journey.
 </li>
 </ul>
 
 
 Product &amp; Content Management
 
 
 <ul>
 <li>
 Upload, update, and maintain the product catalog (Product titles, descriptions, SKUs, sizes, colors, and images).
 </li>
 <li>
 Ensure product content reflects brand tone, fashion trends, and SEO best practices.
 </li>
 <li>
 Coordinate photoshoots and ensure timely upload of seasonal collections and campaigns.
 </li>
 <li>
 Ensure proper categorization and filtering to improve customer navigation.
 </li>
 </ul>
 
 
 Sales &amp; Performance Management
 
 
 <ul>
 <li>
 Track daily, weekly, and monthly online sales performance.
 </li>
 <li>
 Analyze KPIs such as (Conversion rate, Average order value (AOV), Cart abandonment rate, Sell-through rate).
 </li>
 <li>
 Identify opportunities to improve sales and customer engagement.
 </li>
 <li>
 Prepare regular performance reports with insights and action plans.
 </li>
 </ul>
 
 
 Campaigns &amp; Promotions
 
 
 <ul>
 <li>
 Execute online promotions, discounts, flash sales, and seasonal campaigns.
 </li>
 <li>
 Coordinate with Marketing on Digital campaigns (Paid Ads, Email, SMS, Social Media), Product launches, and collections.
 </li>
 <li>
 Ensure alignment between online campaigns and in-store promotions (Omnichannel).
 </li>
 </ul>
 
 
 Inventory &amp; Fulfillment Coordination
 
 
 <ul>
 <li>
 Coordinate with Supply Chain / Warehouse teams to ensure stock availability online.
 </li>
 <li>
 Monitor online stock levels and ensure synchronization with ERP or inventory systems.
 </li>
 <li>
 Follow up on order fulfillment, returns, exchanges, and cancellations.
 </li>
 <li>
 Identify fast-moving and slow-moving items and share insights with merchandising teams.
 </li>
 </ul>
 
 
 Customer Experience &amp; Journey
 
 
 <ul>
 <li>
 Monitor customer feedback, reviews, and complaints related to the online channel.
 </li>
 <li>
 Work closely with Customer Service to improve response time and customer satisfaction.
 </li>
 <li>
 Optimize checkout process, delivery options, and return experience.
 </li>
 <li>
 Propose improvements to UX/UI based on customer behavior and feedback.
 </li>
 </ul>
 
 
 
 
 
 Minimum Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Marketing, or a related field.
 </li>
 <li>
 
 2&ndash;3 years of experience
 
 in E-commerce roles within
 
 Fashion / Retail / Lifestyle
 
 .
 </li>
 <li>
 Proven experience managing an e-commerce platform and online sales operations.
 </li>
 <li>
 Experience with fashion collections, seasonality, and fast product turnover is a must.
 </li>
 <li>
 Hands-on experience with e-commerce platforms,
 
 Shopify is a must.
 
 </li>
 <li>
 Strong understanding of Online merchandising, Fashion retail KPIs, Customer journey &amp; UX
 </li>
 <li>
 Knowledge of digital marketing fundamentals (paid ads, email marketing, SEO basics).
 </li>
 <li>
 Strong analytical skills and ability to interpret data and reports.
 </li>
 <li>
 Proficiency in MS Excel and reporting tools.
 </li>
 </ul>
</div>

E-Commerce Senior Specialist (Fashion)

Halan - حالا

<div>
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 - Execute &amp; coordinate the planned marketing strategies to increase the retail and market place user acquisition, engagement, and retention &amp; the overall GMV.
 
 
 
 
 -Monitoring, Analyzing the user funnel data EX :
 
 
 
 
 ( Monthly active users (MAU) growth, Customer acquisition cost (CAC),Conversion rate optimization (CRO), Retention rate / Churn rate, Return on ad spend (ROAS))
 
 
 
 
 -Build up and share insights related to the current assortment situation regarding the current assortment &amp; portfolio weak points.
 
 
 
 
 -Deliver detailed weekly, monthly, quarterly, annually reports related to performance.
 
 
 
 
 -Optimizing the market place products related search and performance analysis
 
 
 
 
 -Manage the in app activities related to the E-Commerce.
 
 
 
 
 
 
 Job Requirements:
 
 
 
 
 
 -+4 years of experience in growth, performance marketing, digital marketing, or e-commerce growth roles.
 
 
 -Supervisory or team lead experience is a strong advantage.
 
 
 -Strong analytical skills with experience working with large datasets.
 
 
 -Advanced proficiency in Microsoft Excel.
 
 
 
 
</div>

Growth Supervisor

Maa Althahab

<div>
 
 Who We Are
 
 
 
 Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.
 
 
 
 Objective Of The Role
 
 
 
 To support the growth of the e-commerce business by ensuring effective execution of campaigns, optimizing marketplace performance, and contributing to achieving sales targets across GCC markets.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Manage and execute marketing activities across major e-commerce platforms such as Noon ,Trendyol and Amazon, ensuring brand consistency and optimal visibility.
 </li>
 <li>
 Plan and execute promotional campaigns including discounts, product launches, and seasonal offers in coordination with platform requirements.
 </li>
 <li>
 Support website-related marketing activities including banners, landing pages, and email campaigns.
 </li>
 <li>
 Collaborate closely with design and digital teams to create and optimize creative assets for campaigns and marketplaces.
 </li>
 <li>
 Monitor campaign performance and prepare regular performance reports for the E-Commerce Manager, including insights and recommendations.
 </li>
 <li>
 Track competitor activities on marketplaces and identify opportunities to strengthen market positioning.
 </li>
 <li>
 Monitor sales performance and identify opportunities to increase revenue across platforms.
 </li>
 <li>
 Coordinate with the sales and operations teams to ensure sufficient stock availability and avoid out-of-stock situations, especially for high-performing SKUs.
 
 
 </li>
 </ul>
 
 Required Qualifications &amp; Skills
 
 
 
 <ul>
 <li>
 Previous experience in e-commerce operations, preferably within marketplaces such as Amazon, Noon, or Shopify.
 </li>
 <li>
 Strong understanding of online promotions, digital campaigns, and marketplace mechanics.
 </li>
 <li>
 Analytical mindset with the ability to interpret performance data and translate insights into actions.
 </li>
 <li>
 Strong organizational and communication skills.
 </li>
 <li>
 Ability to work in a fast-paced, target-driven environment.
 </li>
 <li>
 Experience in FMCG, beauty, or retail sectors is a plus.
 </li>
 </ul>
</div>

E-Commerce Specialist (GCC Markets)

WOROOD

<div>
 We are hiring a Senior SEO Specialist to own and lead WOROODs organic search growth
 
 
 across local and international markets. This is a hands-on senior role that combines strategic
 
 
 ownership with strong execution, working closely with content, e-commerce, PR, and
 
 
 development teams.
 
 
 The role is full-time and hybrid, suited for a candidate who understands premium brands, global
 
 
 SEO, and long-term organic authority.
 
 
 Key Responsibilities &ndash; SEO Strategy &amp; Ownership
 
 
 Own the end-to-end SEO strategy (technical, on-page, content, and off-page)
 
 
 Build and execute long-term organic growth plans aligned with brand direction
 
 
 Lead SEO planning for new collections, campaigns, and international market expansion
 
 
 Technical SEO
 
 
 Audit and optimize site structure, crawlability, indexing, page speed, and Core Web Vitals
 
 
 Work closely with developers on Shopify optimizations, schema markup, URL structure,
 
 
 redirects, and international SEO
 
 
 Content &amp; On-Page SEO
 
 
 Define keyword strategies aligned with customer intent and brand tone
 
 
 Optimize product pages, collection pages, and editorial/storytelling content
 
 
 Guide content teams to integrate SEO without compromising brand voice
 
 
 Off-Page SEO &amp; Authority Building
 
 
 Build and manage backlink and digital authority strategies
 
 
 Collaborate with PR and influencer teams for SEO-friendly coverage
 
 
 Focus on sustainable, high-quality authority growth
 
 
 E-Commerce SEO &amp; Performance
 
 
 Optimize SEO funnels for product discovery, category navigation, and international traffic
 
 
 Support CRO initiatives using SEO insights
 
 
 Analytics, Reporting &amp; Insights
 
 
 Track performance using Google Search Console, Google Analytics, SEMrush, or Ahrefs
 
 
 Deliver monthly reports covering traffic growth, rankings, revenue impact, and technical health
 
 
 Translate data into actionable insights for leadership and teams
 
 
 Requirements &ndash; Must Have
 
 
 4&ndash;6 years of proven SEO experience
 
 
 
 Strong Experience In E-commerce SEO (Shopify Preferred)
 
 
 
 Deep expertise in technical, on-page, content, and international SEO
 
 
 Experience with premium, lifestyle, or global brands
 
 
 Strong analytical skills and independent ownership mindset
 
 
 Nice to Have
 
 
 Experience in fashion, beauty, or luxury sectors
 
 
 Understanding of Generative Engine Optimization (GEO)
 
 
 Experience collaborating with PR, content, and media teams
 
 
 Working Model
 
 
 Full-Time
 
 
 Hybrid (on-site and remote)
 
 
 Based in Egypt, working with global markets
 
 
 What We Offer
 
 
 Strategic ownership with real impact
 
 
 Work on a growing global premium brand
 
 
 Collaborative, creative, high-standards environment
 
 
 Long-term growth opportunity
</div>

Senior SEO Specialist

Reference Agency

<div>
 
 We are hiring a
 
 Digital Marketing Lead
 
 who can
 
 own the entire marketing engine end-to-end
 
 &mdash; from strategy and positioning to execution, automation, analytics, and optimization.
 
 
 This role is ideal for a
 
 modern, self-driven marketer
 
 who is deeply familiar with
 
 AI-powered marketing tools
 
 , understands growth mechanics, and can move fast without hand-holding.
 
 
 You will not be &ldquo;waiting for briefs.&rdquo;
 
 
 
 
 
 You will
 
 build, test, automate, and scale
 
 .
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Marketing Strategy &amp; Growth
 
 
 <ul>
 <li>
 Own and execute the full marketing strategy across digital channels
 </li>
 <li>
 Translate business goals into measurable growth plans
 </li>
 <li>
 Build funnels that generate leads, conversions, and revenue
 </li>
 <li>
 Continuously test, iterate, and optimize campaigns
 </li>
 </ul>
 
 
 Content &amp; Brand Execution
 
 
 <ul>
 <li>
 Oversee content strategy across social, email, landing pages, and ads
 </li>
 <li>
 Use AI tools to ideate, generate, refine, and repurpose content
 </li>
 <li>
 Ensure brand voice consistency across all platforms
 </li>
 </ul>
 
 
 Performance &amp; Paid Media
 
 
 <ul>
 <li>
 Plan and manage paid campaigns (Meta, Google, LinkedIn, etc.)
 </li>
 <li>
 Optimize CAC, ROAS, CTR, and conversion rates
 </li>
 <li>
 A/B test creatives, copy, audiences, and funnels
 </li>
 </ul>
 
 
 AI &amp; Marketing Automation
 
 
 <ul>
 <li>
 Leverage AI tools for:
 </li>
 <li>
 Content creation &amp; optimization
 </li>
 <li>
 Audience research &amp; segmentation
 </li>
 <li>
 Ad creative generation
 </li>
 <li>
 Email marketing &amp; personalization
 </li>
 <li>
 Reporting &amp; insights
 </li>
 <li>
 Build automated workflows for lead nurturing and CRM updates
 </li>
 </ul>
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 Track and analyze performance using dashboards and analytics tools
 </li>
 <li>
 Translate data into clear insights and actionable decisions
 </li>
 <li>
 Report results, trends, and recommendations to leadership
 </li>
 </ul>
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with leadership, sales, and operations
 </li>
 <li>
 Align marketing initiatives with revenue and business priorities
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Proven experience as a Full Stack Marketer or Growth Marketer
 </li>
 <li>
 Strong understanding of the full digital marketing ecosystem
 </li>
 <li>
 Hands-on experience with
 
 AI-powered marketing tools
 
 </li>
 <li>
 Data-driven mindset with strong analytical skills
 </li>
 <li>
 Ability to work independently and take full ownership
 </li>
 <li>
 Strong communication skills (English required)
 </li>
 </ul>
 
 
 What Success Looks Like
 
 
 <ul>
 <li>
 Marketing systems run smoothly with minimal supervision
 </li>
 <li>
 Clear attribution between marketing efforts and business growth
 </li>
 <li>
 Consistent experimentation and performance improvement
 </li>
 <li>
 Marketing operates as a
 
 scalable growth engine
 
 , not random activities
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Explore 330+ Growth marketer dtc e commerce in Cairo Egypt this January. Find roles across top companies and apply now to boost your career.