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digital marketing and lead generation specialist

lead integrated media and brand partnerships

JazzCash

<div><p><b>Grade: L3
</b><br>
<b>Location: Islamabad</b></p><p><b>
Last Date to Apply: 18 December 2025</b></p><p><b>
What is Lead Integrated Media &amp; Brand Partnerships?</b></p><p>
The Lead Integrated Media &amp; Brand Partnerships role requires strategic mindset and deep expertise in media planning, buying, execution along with analysis across both traditional and digital channels. This role requires a professional who can manage and collaborate with media agencies, ensuring optimal media mix, efficiency, and ROI-driven campaigns. Additionally, the role will require managing brand partnerships, leveraging collaborations to amplify brand reach and engagement.</p><p>
This position contributes significantly to brand love and customer engagement, aligning with the company&rsquo;s broader goals of empowering a digital financially enabled Pakistan.<br>
</p><p>The role reports directly to the Head of Markerting and involves close collaboration with cross-functional teams, including Brand, Product and more. It is an individually contributing role requiring a combination of creativity, analytical thinking, and stakeholder management.<br>
<br>
<b>What does a Lead Integrated Media &amp; Brand Partnerships do?</b></p><p><b>
Media Strategy, Planning &amp; Buying</b></p><ul><li>Develop and execute a 360-degree media strategy, integrating traditional (TV, radio, print, OOH, cinema) and digital (social, search, programmatic, influencer) channels.</li><li>Oversee media planning and buying processes to ensure effective budget allocation, audience targeting, and optimal channel mix.</li><li>Manage relationships with media agencies, ensuring high-quality execution, negotiation of rates, and alignment with business objectives.</li><li>Track media trends, consumer behavior, and emerging platforms to optimize media investments.</li></ul><p></p><p><b>
Media Agency &amp; Performance Management</b></p><ul><li>Act as the primary liaison between the brand and media agencies, ensuring strategic alignment and accountability on KPIs.</li><li>Oversee campaign execution, media placements, and real-time optimizations based on performance metrics.</li><li>Evaluate media agencies&rsquo; performance, efficiency, and ROI through post-campaign analysis and competitive benchmarking.</li><li>Lead annual media reviews, negotiations, and agency pitches to ensure the best media partnerships.</li></ul><p></p><p><b><br>
Digital &amp; Traditional Media Optimization</b></p><ul><li>Drive performance marketing strategies, ensuring a balance between brand-building and conversion-driven activities.</li><li>Ensure seamless integration of traditional and digital media for holistic, full-funnel campaigns.</li><li>Leverage data-driven insights to improve targeting, audience segmentation, and attribution modeling.</li><li>Oversee programmatic buying, ensuring efficiency in digital ad spend.</li></ul><p></p><p><b><br>
Partnerships &amp; Collaborations:</b></p><ul><li>Develop long-term partnerships for collaborative campaigns with key industry players, digital platforms, influencers, and media networks to enhance brand visibility, affinity and engagement.</li><li>Negotiate partnership terms, agreements, and revenue-sharing models, ensuring mutual growth, value proposition and measurable outcomes.</li><li>Monitor partnership performance and analyze key metrics to evaluate the success of collaborations.</li><li>Act as a brand ambassador, representing the organization&rsquo;s values and vision in all external engagements.</li></ul><p></p><p><b><br>
Strategic Leadership:</b></p><ul><li>Collaborate with internal teams to craft compelling partnership proposals and consumer engagement plans.</li><li>Stay updated on industry trends, competitor activities, and market developments to identify innovative opportunities.</li><li>Lead cross-functional teams to ensure the alignment for partnerships with broader organizational goals.</li><li>Support in building a robust pool of third-party vendors capable of meeting the brand&rsquo;s dynamic needs.</li></ul><br>
<br>
<p><b>Measurement &amp; Reporting</b></p><ul><li>Own media effectiveness measurement, leveraging data analytics and reporting tools to assess campaign impact.</li><li>Provide regular reporting and insights to internal stakeholders on media performance, competitive landscape, and industry benchmarks.</li><li>Continuously optimize media investments based on business objectives, consumer insights, and ROI analysis.</li></ul><br>
<p><i>JazzCash is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.</i></p><p><b>
Requirements</b></p><p><b>
What are we looking for and what does it require to be a Lead Integrated Media &amp; Brand Partnerships?</b></p><p><b>
Educational Background:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, Media or a related field. Master&rsquo;s degree is a plus.</li></ul><p>
 <b>Professional Experience:</b></p><ul><li>6+ years of experience in media strategy, planning, buying, agency management (brand-side experience preferred) plus partnerships</li><li>Strong expertise in traditional and digital media ecosystems, including performance marketing.</li><li>Proven track record in managing media agencies, negotiating deals, and optimizing media spends.</li><li>Experience in brand partnerships, sponsorships, and media collaborations.</li></ul>
<br>
<b>Skills and Competencies</b><ul><li>Strong interpersonal, communication, analytical and presentation skills with the ability to influence stakeholders at all levels.</li><li>Proficiency in Microsoft Office and project management tools.</li><li>Strong analytical skills with the ability to interpret media data and consumer insights.</li><li>Excellent stakeholder management, negotiation, and communication skills.</li><li>Leadership and team management capabilities.</li><li>Proficiency in media tools such as Google Ads, Facebook Business Manager, DSPs, and other analytics platforms.</li><li>Ability to manage large budgets and deliver ROI-driven media plans.</li><li>Problem-solving, crisis management handling and strategic thinking abilities.</li><li>Understanding of legal aspects related to partnerships, contracts, and agreements.</li></ul><p><b>
Benefits</b></p><p><b>
Why Join JazzCash?</b></p><p>
As one of the largest digital financial services providers in Pakistan, our objective is to continue to change the lives of our ~ 55 million customers for the better.</p><p>
Recognized as one of the leading employers in the country, JazzCash epitomizes the philosophy that each JazzCash employee is passionately living a better life every day, inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.</p><p>
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer obsession.</p><p>
This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.</p></div>

Lead Integrated Media and Brand Partnerships

<div>
 <p>
  <strong>
   Grade:&nbsp; L3&nbsp;
   <br/>
   Location: Islamabad
  </strong>
 </p>
 <p>
  <strong>
   Last Date to Apply: 18 December  2025
  </strong>
 </p>
 <p>
  <strong>
   What is Lead Integrated Media &amp; Brand Partnerships?
  </strong>
 </p>
 <p>
  The Lead Integrated Media &amp; Brand Partnerships role requires strategic mindset and deep expertise in media planning, buying, execution along with analysis across both traditional and digital channels. This role requires a professional who can manage and collaborate with media agencies, ensuring optimal media mix, efficiency, and ROI-driven campaigns. Additionally, the role will require managing brand partnerships, leveraging collaborations to amplify brand reach and engagement.
 </p>
 <p>
  This position contributes significantly to brand love and customer engagement, aligning with the company's broader goals of empowering a digital financially enabled Pakistan.
  <br/>
 </p>
 <p>
  The role reports directly to the Head of Markerting and involves close collaboration with cross-functional teams, including Brand, Product and more. It is an individually contributing role requiring a combination of creativity, analytical thinking, and stakeholder management.
  <br/>
  <br/>
  <strong>
   What does a Lead Integrated Media &amp; Brand Partnerships do?
  </strong>
 </p>
 <p>
  <strong>
   Media Strategy, Planning &amp; Buying
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and execute a 360-degree media strategy, integrating traditional (TV, radio, print, OOH, cinema) and digital (social, search, programmatic, influencer) channels.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oversee media planning and buying processes to ensure effective budget allocation, audience targeting, and optimal channel mix.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage relationships with media agencies, ensuring high-quality execution, negotiation of rates, and alignment with business objectives.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track media trends, consumer behavior, and emerging platforms to optimize media investments.
  <br/>
 </p>
 <p>
  <strong>
   Media Agency &amp; Performance Management
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Act as the primary liaison between the brand and media agencies, ensuring strategic alignment and accountability on KPIs.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oversee campaign execution, media placements, and real-time optimizations based on performance metrics.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Evaluate media agencies' performance, efficiency, and ROI through post-campaign analysis and competitive benchmarking.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead annual media reviews, negotiations, and agency pitches to ensure the best media partnerships.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   Digital &amp; Traditional Media Optimization
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Drive performance marketing strategies, ensuring a balance between brand-building and conversion-driven activities.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure seamless integration of traditional and digital media for holistic, full-funnel campaigns.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage data-driven insights to improve targeting, audience segmentation, and attribution modeling.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oversee programmatic buying, ensuring efficiency in digital ad spend.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   Partnerships &amp; Collaborations:
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop long-term partnerships for collaborative campaigns with key industry players, digital platforms, influencers, and media networks to enhance brand visibility, affinity and engagement.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Negotiate partnership terms, agreements, and revenue-sharing models, ensuring mutual growth, value proposition and measurable outcomes.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Monitor partnership performance and analyze key metrics to evaluate the success of collaborations.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Act as a brand ambassador, representing the organization's values and vision in all external engagements.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   Strategic Leadership:
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with internal teams to craft compelling partnership proposals and consumer engagement plans.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Stay updated on industry trends, competitor activities, and market developments to identify innovative opportunities.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead cross-functional teams to ensure the alignment for partnerships with broader organizational goals.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support in building a robust pool of third-party vendors capable of meeting the brand's dynamic needs.
  <br/>
  <br/>
 </p>
 <p>
  <strong>
   Measurement &amp; Reporting
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Own media effectiveness measurement, leveraging data analytics and reporting tools to assess campaign impact.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide regular reporting and insights to internal stakeholders on media performance, competitive landscape, and industry benchmarks.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Continuously optimize media investments based on business objectives, consumer insights, and ROI analysis.
  <br/>
 </p>
 <p>
  <em>
   JazzCash is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
   <br/>
   <br/>
  </em>
 </p>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <p>
  <strong>
   What are we looking for and what does it require to be a Lead Integrated Media &amp; Brand Partnerships?
  </strong>
 </p>
 <p>
  <strong>
   Educational Background:
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor's degree in Marketing, Business, Communications, Media or a related field. Master's degree is a plus.
 </p>
 <p>
  &nbsp;
  <strong>
   Professional Experience:
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 6+ years of experience in media strategy, planning, buying, agency management (brand-side experience preferred) plus partnerships
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong expertise in traditional and digital media ecosystems, including performance marketing.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proven track record in managing media agencies, negotiating deals, and optimizing media spends.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience in brand partnerships, sponsorships, and media collaborations.
  <br/>
  <br/>
  <strong>
   Skills and Competencies
  </strong>
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong interpersonal, communication, analytical and presentation skills with the ability to influence stakeholders at all levels.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proficiency in Microsoft Office and project management tools.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong analytical skills with the ability to interpret media data and consumer insights.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent stakeholder management, negotiation, and communication skills.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leadership and team management capabilities.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proficiency in media tools such as Google Ads, Facebook Business Manager, DSPs, and other analytics platforms.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ability to manage large budgets and deliver ROI-driven media plans.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Problem-solving, crisis management handling and strategic thinking abilities.
 </p>
 <p>
  &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Understanding of legal aspects related to partnerships, contracts, and agreements.
  <br/>
  <br/>
 </p>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 <p>
  <strong>
   Why Join JazzCash?
  </strong>
 </p>
 <p>
  As one of the largest digital financial services providers in Pakistan, our objective is to continue to change the lives of our ~ 55 million customers for the better.
 </p>
 <p>
  Recognized&nbsp;as one of the leading employers in the country, JazzCash epitomizes the philosophy that each JazzCash&nbsp;employee is passionately living a better life every day, inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
 </p>
 <p>
  Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer obsession.
 </p>
 <p>
  This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.
 </p>
</div>


Sanlian International

<p><b>Job Summary</b></p><p>The <b>Marketing Manager</b> will lead and execute integrated marketing strategies to drive customer acquisition, engagement, retention, and brand awareness for the fintech platform. The role combines digital marketing expertise (social media, performance campaigns, SEO/SEM, email) with offline marketing experience (events, activations, partnerships) in the Pakistani market.</p><p>The ideal candidate will have strong analytical skills, creativity, and experience in managing multi-channel campaigns that are compliant with financial regulations.</p><p><b>Key Responsibilities</b></p><p><b>Digital Marketing</b></p><ul><li>Develop, plan, and execute digital marketing strategies across <b>social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube)</b>, search engines, and display networks.</li><li>Manage <b>performance marketing campaigns</b> (Google Ads, Meta Ads, TikTok Ads) to drive app downloads, registrations, and active user engagement.</li><li>Oversee <b>email marketing, push notifications, and in-app campaigns</b> for user retention.</li><li>Conduct <b>SEO/SEM audits</b> and implement strategies to improve search visibility.</li><li>Monitor and analyze <b>campaign KPIs</b>, conversion rates, and ROAS (Return on Ad Spend).</li><li>Coordinate with designers, content creators, and video editors for marketing assets.</li></ul><p><b>Traditional Marketing</b></p><ul><li>Plan and execute <b>on-ground campaigns</b> (merchant activations, branch promotions, roadshows, workshops, financial literacy campaigns).</li><li>Coordinate <b>partnerships with retailers, merchants, and educational institutions</b> for brand promotion and user acquisition.</li><li>Manage <b>print, outdoor, and POSM advertising campaigns</b> for offline visibility.</li><li>Track offline campaign effectiveness and integrate learnings into online campaigns.</li></ul><p><b>Brand Management &amp; Strategy</b></p><ul><li>Develop brand positioning and messaging consistent with fintech regulations and local market trends.</li><li>Oversee marketing calendar and ensure timely execution of campaigns.</li><li>Monitor competitor marketing activities and market trends in Pakistan.</li><li>Ensure all marketing communications comply with <b>SBP, SECP, and other regulatory guidelines</b>.</li></ul><p><b>Analytics &amp; Reporting</b></p><ul><li>Monitor campaign performance across channels using analytics tools (Google Analytics, Facebook Insights, Tableau, etc.).</li><li>Prepare <b>weekly, monthly, and quarterly marketing reports</b> with actionable insights for management.</li><li>Optimize campaigns based on performance metrics and KPIs.</li></ul><p><b>Budget Management</b></p><ul><li>Plan and track marketing budget for both online and offline campaigns.</li><li>Ensure cost-efficient allocation of resources for maximum ROI.</li></ul><p><b>Qualifications</b></p><ul><li><b>Education:</b> Bachelor&rsquo;s degree in Marketing, Business Administration, or related field; MBA preferred.</li><li><b>Experience:</b> 5+ years of marketing experience, with at least 2&ndash;3 years in fintech, banking, or financial services.</li><li><b>Skills:</b></li><li>Strong digital marketing skills (SEM, SEO, social media, performance marketing).</li><li>Experience in offline marketing, events, and activations.</li><li>Analytical mindset with ability to track, measure, and report KPIs.</li><li>Excellent written and verbal communication skills in English &amp; Urdu.</li><li>Knowledge of fintech regulations, SBP guidelines, and financial products in Pakistan.</li><li>Leadership and team management experience.</li></ul><p><b>Key Competencies</b></p><ul><li>Strategic thinking &amp; creativity</li><li>Strong knowledge of Fintech Finance Products</li><li>Data-driven decision making</li><li>Budget management</li><li>Multi-channel campaign execution</li><li>Stakeholder management &amp; collaboration</li><li>Adaptability to fast-paced fintech environment</li></ul><p>Job Type: Full-time</p><p>Pay: Rs200,000.00 - Rs300,000.00 per month</p><p>Ability to commute/relocate:</p><ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul><p>Application Question(s):</p><ul><li>Have you read the Job Description carefully before applying for it?</li></ul><p>Experience:</p><ul><li>Online &amp; Offline Marketing: 5 years (Required)</li></ul><p>Location:</p><ul><li>Islamabad (Required)</li></ul><p>Work Location: In person</p>

Marketing Manager

Times Consultant

<p>Times Consultant, Pakistan&rsquo;s largest study-abroad advisory network with 38+ offices nationwide, is looking for an <b>Art Director</b> who can elevate our brand across social media, outdoor campaigns, events, and video content.</p><p>If you are someone who leads with ideas, executes with speed, and understands how to build a powerful brand identity this role is for you.</p><p><b>Role Summary</b></p><p>The <b>Art Director</b> leads the creative direction for Times Consultant across digital, social media, outdoor, events, and video content. This is a <b>hands-on leadership</b> role &mdash; the candidate must conceptualise campaigns, maintain brand consistency, direct designers/video editors, and create high-impact visuals aligned with a fast-paced education consultancy brand.</p><p><b>Key Responsibilities</b></p><ul><li>Develop creative direction for all campaigns (social, outdoor, expo, awards, brand announcements).</li><li>Lead the visual identity of Times Consultant across 38+ offices.</li><li>Conceptualise &amp; supervise shoots (video ads, reels, testimonials, expos).</li><li>Build brand guidelines and enforce consistency across teams.</li><li>Manage designers, video editors, photographers, and freelancers.</li><li>Approve artwork, scripts, storyboards, layouts, and final deliverables.</li><li>Create high-quality master visuals for intakes, expos, global achievements, and partnerships.</li><li>Improve the creative quality, speed, and discipline of the entire marketing team.</li><li>Collaborate with senior leadership on brand strategy and visual direction.</li></ul><p><b>Required Skills</b></p><ul><li>Strong command over campaign thinking (not just design).</li><li>Hands-on expert in <b>Adobe Suite</b> (Photoshop, Illustrator, Id, Premiere, AE optional).</li><li>Experience in <b>Video Direction</b> and shoot execution.</li><li>Strong understanding of <b>Social Media Design</b> trends and performance.</li><li>Experience with outdoor advertising, expo stalls, roll-ups, car branding, billboards.</li><li>Ability to manage multiple designers and video editors under tight deadlines.</li><li>Ability to convert vague ideas into strong visuals quickly.</li><li>Obsessed with brand consistency.</li></ul><p><b>Experience</b></p><ul><li>Minimum <b>5+ years</b> in creative direction, agencies, or brand-side marketing.</li><li>Strong portfolio of campaigns (not random posts).</li><li>Experience leading designers and video teams.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs200,000.00 - Rs300,000.00 per month</p><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Art Dirctor: 5 years (Required)</li></ul><p>Location:</p><ul><li>Islamabad (Required)</li></ul><p>Work Location: In person</p>

Art Director – Marketing Department

NUST

<div></div><p><div><div><div><div><div><div><div><div>Last Date: Sunday, December 28, 2025<br>
</div></div><br>
</div></div></div></div><br>
<div></div><div><div><div><div><div><div>Job Detail<br>
</div></div><br>
</div></div></div></div><br>
<div></div><div><div><div><div><div><div>Job Ref #: </div><div>Job/5969/12/15/2025
 </div></div><br>
<div><div>Age Limit: </div><div>30<li></li>55
</div></div><br>
<div><div>Experience:
</div></div><br>
<div></div><div><div>Posted Date: </div><div>Monday, December 15, 2025
</div></div><br>
<div><div>Salary: </div><div>Market Competitive<br>
</div></div><br>
<div></div><br>
<br>
<br>
<div><div><div><div><div><div><div><b>Job Description:
</b></div></div><br>
<div><div><div><b>Qualification &amp; Experience:</b></div><div><br>
</div><div><b>Essential:</b></div><div><br>
</div><ul><li>MBA (Marketing)/ Master's/ MS/ MPhil in English/ Brand Communication/ Science Communication from an HEC recognized University with 12 &ndash; 13 years of experience in the relevant field.</li></ul><div><br>
</div><div><b>Desirable:</b></div><div><br>
</div><ul><li>MBA / Master's/ MS/ MPhil in Public Relations/ Media Studies/ Journalism from an HEC recognized University with 15 or more years of experience in the relevant field.</li></ul><div><br>
</div><div><b>Key Responsibilities:</b></div><div><br>
</div><div><b>1. Integrated Communications &amp; Media Strategy</b></div><div><br>
</div><ul><li>Drive the development and implementation of a unified communications strategy that spans various publications, media promotions, digital channels, science communications, and institutional publications.</li></ul>
<ul><li>Align all communication outputs to NUST's strategic brand and public relations goals.</li></ul>
<ul><li>Oversee the development of press releases, seek approval of CA, and dissemination to media outlets.</li></ul>
<ul><li>Monitor public sentiment and proactively manage any media crises with agility and consistency while keeping the superiors informed on latest updates.</li></ul><div><br>
</div><div><b>2. Publications Oversight &amp; Editorial</b></div><div><br>
</div><ul><li>Lead the production of strategic publications, reports, brochures, ensuring accuracy, alignment with brand tone, and measurable impact.</li></ul>
<ul><li>Oversee research-based science communication narratives that make technical content accessible to general audiences.</li></ul>
<ul><li>Maintain editorial and visual consistency across all formats in line with NUST&rsquo;s brand identity.</li></ul><div><br>
</div><div><b>3.. Digital Communications &amp; Analytics</b></div><div><br>
</div><ul><li>Supervise all digital platforms (web, social media, email campaigns) ensuring timely updates, accessibility, and data-driven optimization.</li></ul>
<ul><li>Generate performance analytics (SEO, engagement metrics, audience segmentation) to form content strategies and improve reach.</li></ul>
<ul><li>Ensure digital integrity, compliance with defined policies, and use of accessible, user-first designs.</li></ul><div><br>
</div><div><b>4. Cross-Stakeholder Engagement</b></div><div><br>
</div><ul><li>Align messaging for distinct stakeholder groups: prospective students, alumni, faculty, and partners.</li></ul>
<ul><li>Create narrative frameworks that can be tailored across units while remaining unified in tone and impact.</li></ul><div><br>
</div><div><b>5. Leadership &amp; Capacity Building</b></div><div><br>
</div><ul><li>Lead, mentor, and build a high-performing team across communications channels, Publications, and Science Comms.</li></ul>
<ul><li>Identify HR gaps and propose capacity-building strategies (e.g., media training, science storytelling, social listening).</li></ul><div><br>
</div><div>Coordinate inter-unit collaboration to break silos and foster cross-functional synergy in communications planning.</div><div><br>
</div><div><b>Knowledge/Skills/Abilities:</b></div><div><br>
</div><ul><li>Strategic Communication</li></ul>
<ul><li>Public Relations &amp; Media Management</li></ul>
<ul><li>Content Creation &amp; Copywriting</li></ul>
<ul><li>Digital &amp; Social Media Management</li></ul>
<ul><li>Internal Communications</li></ul>
<ul><li>Stakeholder Engagement</li></ul>
<ul><li>Crisis &amp; Issues Management</li></ul>
<ul><li>Project &amp; Event Management</li></ul>
<ul><li>Research &amp; Analytical Skills</li></ul>
<ul><li>Technical &amp; Design Skills</li></ul>
<ul><li>Interpersonal &amp; Soft Skills</li></ul><div><br>
</div><div><b>Terms and Conditions:-</b></div><div><br>
</div><ul><li>Candidates are required to attach scanned copies of their documents (Academics / Professional).</li></ul>
<ul><li>Last education certificate/degree must be attested/verified by HEC.</li></ul><div><br>
</div><div><b>Candidates may be considered ineligible for the post due to any of the following reasons:</b></div><div><br>
</div><ul><li>3rd Div in academic career / weak academic profile.</li></ul>
<ul><li>NUST employees with less than one year of service with NUST and / or absence of NOC from Head of Institution.</li></ul>
<ul><li>In process of pursuing a required degree.</li></ul>
<ul><li>Medically unfit.</li></ul>
<ul><li>Only selected candidates will be contacted and issued offer letter.</li></ul>
<ul><li>Late / incomplete applications will be ignored.</li></ul>
<ul><li>Only short-listed candidates will be considered / called for test / interview and no TA / DA will be admissible.</li></ul>
<ul><li><b>NUST reserves the right to cancel, modify / terminate the recruitment program due to any reason, without notice, at any time.</b></li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></p><div></div>

Deputy Director Communications & PR - MARCOMS

Mövenpick Hotels & Resorts

<div>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 M&ouml;venpick Hotels &amp; Resorts is a globally recognized Swiss hospitality brand known for its upscale hotels and resorts, offering a blend of Swiss excellence, contemporary design, and warm hospitality. Founded in 1948, the brand has expanded to over 100 locations worldwide, catering to both business and leisure travelers. Whether catering to corporate events, family vacations, or romantic getaways, M&ouml;venpick is dedicated to delivering comfort, innovation, and a touch of Swiss hospitality.
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 The Director of Marketing holds a pivotal role in shaping and executing the company's marketing strategy, directly impacting business growth and brand perception. This position demands exceptional leadership, strategic thinking, and cross-functional collaboration skills.
 <br/>
 <br/>
 <ul>
  <li>
   Formulate and implement comprehensive marketing strategies aligned with critical business objectives.
  </li>
  <li>
   Provide authoritative leadership to the marketing team, fostering a culture of excellence and innovation.
  </li>
  <li>
   Establish and manage annual marketing budgets with stringent ROI tracking on all campaigns and initiatives.
  </li>
  <li>
   Conduct thorough market analysis to identify emerging trends and strategic opportunities for brand expansion and business growth.
  </li>
  <li>
   Oversee and safeguard brand positioning, identity, and messaging across all channels to maintain brand integrity.
  </li>
  <li>
   Enforce strict adherence to visual and communication standards to preserve brand consistency.
  </li>
  <li>
   Spearhead initiatives to enhance brand equity and positively influence customer perception.
  </li>
  <li>
   Direct and optimize digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
  </li>
  <li>
   Strategically enhance online presence and maximize lead generation through digital platforms.
  </li>
  <li>
   Orchestrate media relations, PR activities, and corporate communications to maintain the company's public image.
  </li>
  <li>
   Ensure precise and timely internal and external communications to maintain organizational alignment.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Campaign Development &amp; Execution
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Conceptualize, develop, and execute integrated marketing campaigns with measurable outcomes.
  </li>
  <li>
   Rigorously evaluate campaign performance and implement data-driven optimizations for maximum impact.
  </li>
  <li>
   Orchestrate product launches, events, and promotional activities with meticulous attention to detail.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Market Research &amp; Analysis
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Conduct comprehensive market research to identify customer needs, competitor activities, and market trends.
  </li>
  <li>
   Provide critical insights and strategic recommendations to senior management for informed decision-making.
  </li>
  <li>
   Meticulously monitor brand performance and deliver regular, in-depth reports to leadership.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Cross-Functional Collaboration
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Engage in high-level collaboration with Sales, Operations, and Product teams to ensure marketing initiatives are precisely aligned with organizational priorities.
  </li>
  <li>
   Drive revenue generation by ensuring marketing initiatives effectively convert leads and significantly enhance customer engagement.
  </li>
 </ul>
</div>


Director of Marketing

Mövenpick

<div><b>Company Description</b><p><br>
M&ouml;venpick Hotels &amp; Resorts is a globally recognized Swiss hospitality brand known for its upscale hotels and resorts, offering a blend of Swiss excellence, contemporary design, and warm hospitality. Founded in 1948, the brand has expanded to over 100 locations worldwide, catering to both business and leisure travelers. Whether catering to corporate events, family vacations, or romantic getaways, M&ouml;venpick is dedicated to delivering comfort, innovation, and a touch of Swiss hospitality.</p><b><br>
Job Description</b><p><br>
The Director of Marketing holds a pivotal role in shaping and executing the company's marketing strategy, directly impacting business growth and brand perception. This position demands exceptional leadership, strategic thinking, and cross-functional collaboration skills.</p><ul><li>
Formulate and implement comprehensive marketing strategies aligned with critical business objectives.</li><li>
Provide authoritative leadership to the marketing team, fostering a culture of excellence and innovation.</li><li>
Establish and manage annual marketing budgets with stringent ROI tracking on all campaigns and initiatives.</li><li>
Conduct thorough market analysis to identify emerging trends and strategic opportunities for brand expansion and business growth.</li><li>
Oversee and safeguard brand positioning, identity, and messaging across all channels to maintain brand integrity.</li><li>
Enforce strict adherence to visual and communication standards to preserve brand consistency.</li><li>
Spearhead initiatives to enhance brand equity and positively influence customer perception.</li><li>
Direct and optimize digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.</li><li>
Strategically enhance online presence and maximize lead generation through digital platforms.</li><li>
Orchestrate media relations, PR activities, and corporate communications to maintain the company's public image.</li><li>
Ensure precise and timely internal and external communications to maintain organizational alignment.</li></ul><p>
Campaign Development &amp; Execution:</p><ul><li>
Conceptualize, develop, and execute integrated marketing campaigns with measurable outcomes.</li><li>
Rigorously evaluate campaign performance and implement data-driven optimizations for maximum impact.</li><li>
Orchestrate product launches, events, and promotional activities with meticulous attention to detail.</li></ul><p>
Market Research &amp; Analysis:</p><ul><li>
Conduct comprehensive market research to identify customer needs, competitor activities, and market trends.</li><li>
Provide critical insights and strategic recommendations to senior management for informed decision-making.</li><li>
Meticulously monitor brand performance and deliver regular, in-depth reports to leadership.</li></ul><p>
Cross-Functional Collaboration:</p><ul><li>
Engage in high-level collaboration with Sales, Operations, and Product teams to ensure marketing initiatives are precisely aligned with organizational priorities.</li><li>
Drive revenue generation by ensuring marketing initiatives effectively convert leads and significantly enhance customer engagement.</li></ul></div>

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