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data analyst/数据分析师

director, performance analytics Jobs in New York United States

director, performance analytics

manager analytics and performance

Tapestry

<div></div><div><div><div><div><div>Kate Spade
</div></div></div></div><div><div><div><div>New York City, NY, US
</div></div></div></div><div></div><div><div><div><div><p>Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home d&eacute;cor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.</p><br>
<p></p>
<p>
Kate Spade New York is part of the Tapestry portfolio &ndash; a global house of brands committed to stretching what&rsquo;s possible.</p><br>
<p></p>
<p>
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.</p><br>
<div></div>
<div><b>
The </b><b>Manager, Digital Marketing Analytics &amp; Performance Planner</b><b> will play a critical role in Kate Spade&rsquo;s customer centricity efforts. This position is responsible for the creation of actionable marketing insights, channel forecasting, reporting and measurement. The goal of these activities is to advance the company&rsquo;s knowledge of the consumer journey and quantify the impact of marketing efforts. This role blends analytical rigor with strategic planning to drive measurable growth, improve ROI, and inform marketing decisions through actionable insights.</b></div><br>
<div></div>
<div><b>
The ideal candidate will possess a balance of technical skills, curiosity, and proficiency in data visualization. They will help solve business problems, examining results to identify patterns and insights within structured and unstructured data. They will propose analytical strategies and solutions that challenge and expand the thinking of the entire team.</b></div><br>
<div></div>
<div><b>
The successful individual will leverage their proficiency in marketing data analytics to...</b></div><br>
<div></div>
<div><b>
Analytics &amp; Optimization</b></div>
<ul>
<li>Monitor and analyze performance metrics across owned, earned &amp; paid digital marketing channels, including paid search, display, paid social, and email marketing.</li>
<li>Prepare &amp; deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
</li><li>Collaborate with Tapestry partners to build and maintain dashboards and reporting tools using platforms like Google Analytics, GA4, Tableau, or similar.</li>
<li>Apply predictive modeling and machine learning techniques to forecast marketing outcomes.</li>
<li>Collaborate with cross-functional internal &amp; external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments.</li>
<li>Leverage a strong understanding of customer segmentation &amp; analytics in order to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.</li></ul><br>
<div></div>
<div><b>
Forecast Planning &amp; Testing</b></div>
<ul>
<li>Drive Annual, Quarterly, Monthly &amp; Daily level marketing channel performance forecasting with Agency partners and cross functional teams
</li></ul><ul><li>Support test &amp; learn strategy across paid &amp; owned channels, extracting insights, opportunities, and actions from test results.</li><br>
</ul>
<div></div><div><b>Data Management &amp; Insights</b></div>
<ul>
<li>Collect, clean, and analyze data from various marketing channels to identify trends and opportunities.</li>
<li>Ensure data accuracy, consistency, and compliance with privacy regulations.</li>
<li>Present insights and recommendations to senior leadership to inform strategic decisions.</li>
</ul><ul><li>Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs.</li>
<li>Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand&rsquo;s Agency of Record to ensure data efficacy &amp; quality.</li><br>
</ul>
<div></div><div><b>Team &amp; Vendor Collaboration</b></div>
<ul>
<li>Manage relationships with external agencies and vendors to ensure campaign effectiveness.</li>
<li>Coordinate with finance and operations teams to manage budgets and ensure efficient spend.</li></ul><br>
<div></div>
<div><b>
The accomplished individual will possess...</b></div>
<ul>
<li>5+ years&rsquo; experience working with marketing data, applied statistics, and data mining or an equivalent combination of work experience and education will be considered</li>
</ul><ul><li>Proficiency in tools such as Google Analytics, Adobe Analytics, SQL, Excel, MMM/MTA, and data visualization platforms.</li>
</ul><ul><li>Experienced working in a direct-to-consumer business, preferably with multiple channels of distribution.
</li><li>Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.</li>
<li>Proven track record of being able to work independently with the business stakeholders with minimal direction and proactively engage with them.</li>
<li>Excel at making complex concepts simple and easy to understand by those around you. Strong communication and data visualization skills i.e., translating complex concepts into layman&rsquo;s terms and influence both peers and senior leadership.</li></ul><br>
<p></p>
<p><b>
Our Competencies for All Employees</b></p><br>
<p></p>
<ul>
<li><b>Courage</b>: Doesn&rsquo;t hold back anything that needs to be said; provides current, direct, complete, and &ldquo;actionable&rdquo; positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.</li>
<li><b>Creativity</b>: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.</li>
<li><b>Customer Focus:</b> Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.</li>
<li><b>Dealing with Ambiguity</b>: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn&rsquo;t upset when things are up in the air; doesn&rsquo;t have to finish things before moving on; can comfortably handle risk and uncertainty.</li>
<li><b>Drive for Results:</b> Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.</li>
<li><b>Interpersonal Savvy</b>: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.</li>
<li><b>Learning on the Fly:</b> Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.</li></ul><br>
<p></p>
<p><b>
Our Competencies for All People Managers</b></p>
<ul>
<li><b>Strategic Agility</b>: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.</li>
<li><b>Developing Direct Reports and Others:</b> Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.</li>
<li><b>Building Effective Teams</b>: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.</li></ul><br>
<p></p>
<p>
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.</p><br>
<p></p>
<p><b>
Americans with Disabilities Act (ADA)</b></p><p><br>
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com</p>
<p>
Visit Kate Spade at www.katespade.com.</p><br>
<p></p>
<p><b>
Work Setup: HYBRID</b></p><br>
<p></p>
<p><b>
BASE PAY RANGE </b><b>$95,000.00</b><b> TO </b><b>$110,000.00</b><b> </b><b>Annually</b></p>
<p>
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please</p><br>
<p></p>
<p>
#LI-HYBRID #LI-MC2</p>
</div></div></div></div><div><div><div><div>Req ID: 123311<br>
</div></div></div></div><p><br>
<b>Nearest Major Market: </b>Manhattan
<br>
<b>Nearest Secondary Market: </b>New York City
<br>
<b>Job Segment: </b>Marketing Manager, Channel Marketing, Performance Management, SEO, Marketing, Human Resources</p></div>

Manager, Analytics and Performance

Dana-co LLC

<div><p>We are seeking a data-driven and creative Growth Marketing Manager to join our DTC team. This role will own performance marketing and conversion strategy across multiple intimate apparel brands, working closely with our brand and creative teams to scale paid media pro&#64257;tably.</p><p></p><p><br>
The ideal candidate has experience managing multi-channel ad campaigns, optimizing website conversion funnels, and scaling spend from $1M to $10M+ annually while maintaining strong ROI. You&rsquo;ll take on activities currently handled by external agencies and have a meaningful impact on paid media performance, social content strategy, and emerging marketplace advertising.</p><br>
<p></p>
<p><b>
Responsibilities</b></p><p></p><p><br>
Paid Media Management</p>
<ul>
<li>Oversee and optimize campaigns for 3 brands across:</li>
<li>Google Ads (20%)</li>
<li>Microsoft Ads (10%)</li>
<li>Meta Ads (25%)</li>
<li>Pinterest Ads (10%)</li>
<li>Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance.</li>
<li>Write ad copy variations and partner with designers to produce high-performing creative.</li>
<li>Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates.</li>
<li>Maintain full visibility into active campaigns and performance metrics, ensuring management clarity on what ads are running and where.</li></ul><br>
<p></p>
<p>
Website Conversion Rate Optimization (CRO)</p>
<ul>
<li>Audit and optimize DTC websites for conversion performance and customer journey improvements.</li>
<li>Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout &#64258;ows.</li>
<li>Leverage analytics and heatmaps to identify and act on user experience insights.</li></ul><br>
<p></p>
<p>
Strategy and Analysis</p>
<ul>
<li>Develop and execute full-funnel paid media strategies aligned to revenue and margin goals.</li>
<li>Manage budgets, pacing, and performance reporting across all channels.</li>
<li>Collaborate cross-functionally with brand, design, and analytics teams to ensure integrated campaigns.</li>
<li>Use native ad platform tools and analytics dashboards to identify trends and opportunities for optimization.</li>
<li>Proactively propose new tools, including AI-powered insights platforms, to improve e&#64259;ciency, performance visibility, and strategic decision-making.</li></ul><br>
<p></p>
<p>
Social and Emerging Channels</p>
<ul>
<li>Work with brand team to inform and evolve organic and paid social content strategy.</li>
<li>Explore and help launch new ad platforms and retail media opportunities (Amazon, TikTok Shop, Marketplaces, etc.).</li>
<li>Reporting and Insights</li>
<li>Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps.</li>
<li>Identify scaling opportunities and e&#64259;ciencies across campaigns.</li></ul><br>
<p></p>
<p><b>
Requirements</b></p>
<ul>
<li>3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.</li>
<li>Proven success scaling brands from $1M to $10M+ annual ad spend.</li>
<li>Hands-on experience with Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads, and related tools.</li>
<li>Working knowledge of Shopify, Google Analytics, and Looker/GA4.</li>
<li>Strong creative eye and experience brie&#64257;ng and optimizing with design teams.</li>
<li>Comfort owning strategy, budgets, and reporting end-to-end.</li>
<li>CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.).</li>
<li>Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners.</li></ul><br>
<p></p>
<p><b>
Why Join Us?</b></p>
<ul>
<li>Competitive salary and bene&#64257;ts.</li>
<li>Opportunities for growth and professional development.</li>
<li>A creative and inclusive work environment.</li></ul></div>

Growth Marketing Manager

The National September 11 Memorial & Museum

<p></p><div><p><b>DEPARTMENT:</b> Marketing &amp; Communications</p>
<p><b>
REPORTS TO: Senior </b>Vice President, Marketing &amp; Communications</p>
<p><b>
CLASSIFICATION:</b> Non-Exempt</p>
<p><b>
SALARY:</b> $73,000 - $75,000 per year</p>
<p><b>
DATE: </b>October 2025</p>
<p><b><i>
Note</i></b><i>: This position </i><b><i>requires</i></b><i> a </i><b><i>cover letter</i></b><i> for consideration. Applications without a cover letter will not be considered.</i></p>
<p><b>
POSITION OVERVIEW</b></p>
<p>
The Marketing Analytics Manager is a member of the Marketing &amp; Communications department and plays a critical role in tracking, analyzing, and reporting on marketing performance metrics. This position works closely with the marketing team to provide actionable insights, identify audience segments, and inform data-driven decisions to drive new and existing audiences toward visitation, donation, and program participation.</p>
<p>
The ideal candidate will have experience working across multiple channels, including email marketing, digital advertising, social media, content marketing, and working with Salesforce Marketing Cloud and Google Analytics.</p>
<p>
The Marketing Manager is part of a dynamic, 10-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Analyst reports to the Senior Vice President, Marketing &amp; Communications.</p>
<p><b>
ESSENTIAL FUNCTIONS</b></p>
<ul>
<li>Collects, analyses and reports on marketing performance across multiple channels (digital, email, social) and tools (Marketing Cloud, Google Analytics, Meta, TikTok, etc.)</li>
<li>Maintains performance dashboards and regular reports to measure marketing effectiveness</li>
<li>Supports campaign measurement and analysis to inform optimizations</li>
<li>In partnership with IT, manages audience lists in Marketing Cloud, including import and export, segmentation, standardization, and data hygiene</li>
<li>In collaboration with IT and the marketing team, manages, troubleshoots, and works to resolve data and database issues, duplications, incongruities, and complexities in conjunction with marketing data, escalates issues to IT when necessary.</li>
<li>Works in conjunction with marketing and IT to improve and streamline data flow including recommending and testing tools, processes, and procedures for maximum efficiency and accuracy.</li>
</ul>
<p><b>REQUIRED SUPPORT FOR ORGANIZATIONAL EVENTS</b></p>
<ul>
<li>Participate in the Annual 5K Fundraiser and 9/11 Commemoration, as assigned.</li>
<li>Assist with other special projects and events in support of 9/11 Memorial &amp; Museum, as assigned.</li>
</ul>
<p><b>QUALIFICATIONS/SKILLS REQUIREMENT:</b></p>
<ul>
<li>Bachelor&rsquo;s Degree</li>
<li>1-3 years&rsquo; experience working in digital analytics, ideally working on marketing or fundraising campaigns</li>
<li>1-3 years&rsquo; experience working with Salesforce Marketing Cloud, or comparable marketing software</li>
<li>Proficiency with web analytics tools such as Google Analytics</li>
<li>Strong Microsoft Excel skills required</li>
<li>Experience with database configurations, adhering to business rules, data structure, and best practices</li>
<li>Ability to design, customize, and consolidate reports from multiple database platforms</li>
<li>Strong analytical mindset with attention to detail</li>
<li>Ability to manage multiple projects and meet deadlines</li>
<li>Excellent communication skills with ability to collaborate with colleagues at all levels</li>
</ul>
<p>__________</p>
<p>
The National September 11 Memorial &amp; Museum (9/11 Memorial &amp; Museum) is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, status as a protected veteran, or any other characteristic protected by applicable law. The 9/11 Memorial &amp; Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process, please contact Ronni Cantor at <b>careers@911memorial.org</b> with your specific accommodation request.</p>
<p>
The 9/11 Memorial &amp; Museum is committed to an organizational culture that supports and reinforces our institutional values including our commitment to inclusive representation. We are committed to reflecting the unique experiences of the nearly 3,000 victims who were killed indiscriminately in the 1993 and 2001 terrorist attacks and the wider communities impacted in lower Manhattan, at the Pentagon, and near Shanksville, PA.</p><p></p><p>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Manager, Marketing Analytics

Confidential

<div>
 <p>
  📍
  <strong>
   New York, NY (Hybrid &ndash; 3 days onsite)
  </strong>
 </p>
 <p>
  <strong>
   Customer Supply Chain Manager | Consumer Goods | $130,000 &ndash; $150,000 base + benefits
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a
  <strong>
   Customer Supply Chain Manager
  </strong>
  to drive
  <strong>
   forecast accuracy, S&amp;OP execution, and customer service performance
  </strong>
  for a fast-growing CPG business. This hands-on role balances strong analytics with commercial awareness, working cross-functionally and directly with key customers.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Focus Areas:
  </strong>
 </p>
 <ul>
  <li>
   Lead demand planning and local S&amp;OP, delivering accurate forecasts and insights.
  </li>
  <li>
   Manage customer service operations, ensuring high service levels and fast issue resolution.
  </li>
  <li>
   Partner with Sales, Marketing, Finance, and Operations to align plans and drive performance.
  </li>
  <li>
   Act as the main supply and service contact for North America customers.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   5+ years in demand planning, forecasting, or customer supply chain (CPG).
  </li>
  <li>
   Proficiency in ERP/planning systems (Dynamics 365, SAP a plus).
  </li>
  <li>
   Strong analytical, communication, and problem-solving skills.
  </li>
  <li>
   Hands-on mindset, comfortable in a lean, fast-paced environment.
  </li>
 </ul>
</div>


Customer Supply Chain Manager

Open Road Media

<div><b>About Open Road Integrated Media</b><br>
<br>
Open Road Integrated Media is a prestige marketing and content brand company delivering digital experiences that inform and entertain readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged &mdash; across devices, content verticals, and global territories.<br>
<br>
Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites&mdash;The Lineup, The Portalist, The Archive, Murder &amp; Mayhem, and A Love so True&mdash;circulate articles and deals to more niche audiences.<br>
<br>
<b>Summary</b><br>
<br>
The Marketing Analytics team is focused on utilizing sales and performance data to optimize our marketing efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.<br>
<br>
Our team is looking to hire two part-time interns to work up to 30 hours per week for the winter and spring seasons. This role will assist in a number of tasks, such as: gathering data and preparing reports on various marketing initiatives for our retail promotions; helping to assess campaign results and derive actionable insights; and assessing trends in retail sales and consumer behavior. This role will report to the Growth Marketing Manager and will work closely with the Marketing Analytics Coordinator.<br>
<br>
In addition to analytical skills and an interest in data, the ideal candidate will possess a good working knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization, strong communication skills, and attention to detail&mdash;while still having your eye on the big picture&mdash;are key.<br>
<br>
<b>Essential Functions</b><ul><li>
Measure the impact of digital marketing efforts by retrieving data and preparing reports, leveraging internal and third-party analytics tools (e.g. Tableau)
</li><li>Upload and verify marketing campaign information using internal platforms</li><li>
Retrieve and analyze data and prepare reports on marketing and advertising campaigns</li><li>
Create and publish digital advertising and promotional campaigns</li><li>
Work closely and collaboratively with Marketing Analytics team members on analytical projects</li></ul><b>
Requirements</b><ul><li>
Strong organizational skills, time management, and meticulous attention to detail</li><li>
Effective communication skills and ability to prioritize projects based on business needs</li><li>
2+ years&rsquo; experience with Microsoft Excel (e.g. using VLOOKUP, creating pivot tables and charts)</li><li>
Knowledge of data analytics tools such as Tableau, SQL, and Python are a plus</li><li>
Familiarity with online marketing platforms&ndash; Meta Ads Manager, TikTok Ads Manager, and related advertising metrics are a plus</li><li>
Experience with Canva and in-app video creation (e.g. TikTok, Instagram) a plus</li><li>
A love and knowledge of books and reading</li><li>
This position will be a hybrid of remote work and in-office attendance (at least 2 days a week in the New York City office)</li></ul><b>
Compensation</b><ul><li>
This position is a paid internship at $17.00 an hour.
</li></ul><p></p><p>xDBXt8AA0M</p></div>

Marketing Analytics Intern - Winter/Spring 2026

SBH Fashion

<div>
 <strong>
  Title: Brand Manager &ndash; Beauty Brands
  <br/>
  <br/>
 </strong>
 <strong>
  About the Company:
  <br/>
  <br/>
 </strong>
 We are a multi-brand beauty company with a growing portfolio of innovative and high-performing brands across skincare, cosmetics, and personal care. We combine creativity, data-driven insights, and a strong understanding of the modern beauty consumer to drive growth and lasting brand loyalty.
 <br/>
 <br/>
 <strong>
  Position Overview:
  <br/>
  <br/>
 </strong>
 The Brand Manager will lead day-to-day brand strategy and execution across multiple beauty brands within our portfolio. This role combines creative vision and analytical rigor to build cohesive brand identities, enhance consumer engagement, and drive overall growth. The ideal candidate is a hands-on marketer who thrives in a fast-paced, entrepreneurial environment and can move seamlessly between strategy and execution.
 <br/>
 <br/>
 <strong>
  Key Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Brand Strategy &amp; Positioning: Develop, articulate, and maintain each brand&rsquo;s unique positioning and identity across all touchpoints, ensuring consistency across packaging, marketing, retail, and digital.
  </li>
  <li>
   Promotions &amp; Campaigns: Plan and execute brand promotions, new product launches, and seasonal campaigns &mdash; including concepting, asset creation, and performance tracking.
  </li>
  <li>
   Email Marketing &amp; CRM: Build and manage brand email and CRM strategies, including segmentation, lifecycle campaigns, automation, and retention programs to drive engagement and repeat purchase.
  </li>
  <li>
   Social Media &amp; Influencer Marketing: Lead social media strategy to elevate brand presence, drive engagement, and grow communities. Partner with influencers and creators to amplify brand storytelling and reach targeted audiences.
  </li>
  <li>
   Digital &amp; E-commerce Support: Collaborate with digital marketing and e-commerce teams to ensure brand alignment across DTC and retail partner channels, optimizing for both conversion and brand equity.
  </li>
  <li>
   Analytics &amp; Insights: Track KPIs and analyze campaign performance, consumer trends, and category data to inform brand strategy and future initiatives.
  </li>
  <li>
   Cross-Functional Collaboration: Work closely with Product Development, Creative, Sales, and Operations teams to ensure brand vision is carried through from concept to consumer experience.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, or related field.
  </li>
  <li>
   5&ndash;8 years of brand management or marketing experience, ideally within the beauty, fashion, or consumer goods industry.
  </li>
  <li>
   Strong understanding of digital marketing, CRM, and social media strategy.
  </li>
  <li>
   Experience managing influencer programs and creative content development.
  </li>
  <li>
   Proficient in marketing analytics tools (Google Analytics, social insights, CRM platforms, etc.).
  </li>
  <li>
   Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
  </li>
  <li>
   Passion for the beauty industry and emerging trends.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You&rsquo;ll Bring:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A balance of creativity and analytical thinking.
  </li>
  <li>
   A proactive, solutions-oriented mindset.
  </li>
  <li>
   An eye for design and storytelling aligned with beauty aesthetics.
  </li>
  <li>
   A collaborative spirit and enthusiasm for building brands that inspire confidence and self-expression.
   <br/>
   <br/>
  </li>
 </ul>
 Salary $100,000-$120,000
 <br/>
 <br/>
</div>


Brand Manager – Beauty Brands

COPE Health Solutions

<div><div>We&rsquo;re seeking a Manager of Channel Marketing&mdash;a strategic, hands-on marketer who will lead the planning, development, and execution of integrated marketing campaigns across digital, email, and event channels. This player/coach role is ideal for someone who can balance creative ideation with operational execution and has proven experience driving results through HubSpot MarketingHub.</div><div></div><p><br>
</p><div><div><div>FLSA Status</div><div>
Exempt</div><div>
Salary Range</div><div>
$85,000 - $156,000</div></div><div><div><br>
Reports To</div><div>
Vice President of Growth
</div><div>Direct Reports</div><div>
1-2</div></div><div><div><br>
Location</div><div>
Remote
</div><div>Travel</div><div>
Up to 10%</div></div><div><div><br>
Work Type</div><div>
Regular</div><div>
Schedule</div><div>
Full Time</div></div><br>
</div><div><b>
</b></div><div><b>
Position Description:</b></div><ul><li>
Develop and execute multi-channel marketing strategies to generate awareness, nurture leads, and drive qualified pipeline growth.</li><li>
Manage and optimize campaigns across email, digital ads, LinkedIn, website,<b> </b>retargeting, and events.</li><li>
Lead content development for campaigns, including copywriting, creative direction, and coordination with internal and external teams.</li><li>
Own HubSpot MarketingHub, including campaign automation, workflows, segmentation, and reporting.</li><li>
Partner with Sales and Sales Operations to align marketing campaigns with target audiences, lead scoring, and attribution.</li><li>
Build and maintain monthly marketing calendars and campaign roadmaps tied to company objectives.</li><li>
Track and analyze campaign performance (CTR, conversion, CAC, ROI) and report key insights to leadership.</li><li>
Coordinate and manage external partners and vendors for creative, digital, and event marketing needs.</li><li>
Support CHS&rsquo;s participation in industry events, conferences, and webinars, ensuring consistent brand presentation.</li><li>
Mentor and coach junior marketing staff or vendors, establishing quality standards and repeatable processes.</li></ul><div><b>
Qualifications:</b></div><ul><li>
7+ years of B2B or healthcare marketing experience, with a strong understanding of the healthcare landscape (payers, providers, value-based care).</li><li>
Proven success developing and executing multi-channel campaigns in HubSpot MarketingHub.</li><li>
Hands-on experience with digital advertising, retargeting, SEO/SEM, and paid social.</li><li>
Strong content development and storytelling skills, with the ability to simplify complex topics.</li><li>
Demonstrated ability to measure and optimize campaign ROI and pipeline contribution.</li><li>
Experience managing cross-functional stakeholders, agencies, and vendors.</li><li>
Excellent writing, organization, and project management skills.</li><li>
Comfort operating as a player/coach&mdash;balancing execution with strategy and leadership.</li></ul><p><b>
Preferred:
</b></p><ul><li>Experience marketing SaaS or consulting solutions to payers, providers, or health systems.</li><li>
Familiarity with Google Ads, LinkedIn Campaign Manager, and analytics platforms (Google Analytics, HubSpot Reporting, etc.).</li><li>
Understanding of HIPAA-compliant digital marketing best practices.</li></ul><div><b>
Benefits:</b></div><div>
As a firm passionate about health care, we&rsquo;re deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.</div><div>
</div><div><b>
About COPE Health Solutions</b><br>
COPE Health Solutions is a national tech-enabled services firm powering success for health plans and for providers in risk arrangements. Our comprehensive NCQA certified population health management platform and highly experienced team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers. CHS de-risks the roadmap to advanced value-based payment and improves quality and financial performance for providers, health plans and self-insured employers. For more information, visit CopeHealthSolutions.com.</div><div><b>
To Apply:</b></div><div>
To apply for this position or for more information about COPE Health Solutions, visit us at https://copehealthsolutions.com/careers/open-positions/.</div></div>

Manager, Channel Marketing

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