marketing copywriter
part-time - remote Jobs in Atlanta

marketing copywriter
part-time - remote

marketing manager (hybrid) Jobs in Atlanta

marketing manager (hybrid)

writer, content marketing Jobs in Atlanta

writer, content marketing

marketing copywriter part time remote

FlowCandy

<div>
 Marketing Copywriter
 <br/>
 <br/>
 Part time - Remote
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 We&rsquo;re looking for a Marketing Copywriter to join our marketing department that will be responsible for creating high-performing copy that drives impressions, page views, and qualified leads across all marketing channels.
 <br/>
 <br/>
 This role owns the creation of viral and high-engagement content across social media, website, email, paid ads, landing pages, and offers. You will work closely with our marketing, design, and growth teams to ideate, test, and deploy content that amplifies our reach and converts attention into measurable demand.
 <br/>
 <br/>
 You will also be responsible for researching trends, audience behavior, competitors, and emerging content formats, as well as leveraging AI tools to increase creative output and testing velocity. This is a performance-driven role with clear monthly KPIs tied directly to traffic and lead generation.
 <br/>
 <br/>
 <strong>
  What You Will Be Responsible For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own the creation of high-performing copy across all marketing channels including social, website, email, paid ads, and landing pages
  </li>
  <li>
   Research market trends, content formats, competitors, and audience behavior to drive timely, relevant messaging
  </li>
  <li>
   Ideate, structure, and write compelling offers that convert attention into leads
  </li>
  <li>
   Use AI tools to accelerate ideation, drafting, testing, and iteration without sacrificing quality
  </li>
  <li>
   Collaborate with design, growth, and marketing teams to launch integrated campaigns
  </li>
  <li>
   Conduct audience research to deeply understand pain points, motivations, and buying triggers
  </li>
  <li>
   Track and optimize content performance based on impressions, traffic, CTR, and lead data
  </li>
  <li>
   Identify creative bottlenecks or performance issues and proactively solve them
  </li>
  <li>
   Maintain consistent brand voice and messaging across all marketing assets
  </li>
  <li>
   Own deadlines, revisions, and quality control for all assigned copy assets
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We're Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strong experience in digital marketing, content marketing, or performance copywriting
  </li>
  <li>
   Proven results. Bonus points if they&rsquo;re on platforms like LinkedIn, Youtube and Email
  </li>
  <li>
   Detail oriented with high quality control standards
  </li>
  <li>
   Commitment to excellence in both creative output and performance results
  </li>
  <li>
   Adaptable and highly innovative with the ability to experiment quickly
  </li>
  <li>
   Ambitious self-starter who takes full ownership of outputs and results
  </li>
  <li>
   Strong written and verbal communicator in a fully remote environment
  </li>
  <li>
   Excellent time management with the ability to work in a fast-paced execution culture
  </li>
  <li>
   Comfortable using data to guide creative decisions
  </li>
  <li>
   We're looking for "Future A-Players" who are aligned with our values
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What's In It For You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Competitive paid time off each year
  </li>
  <li>
   100% remote, work from anywhere in the world with reliable internet
  </li>
  <li>
   All U.S. holidays off (fully paid)
  </li>
  <li>
   Direct impact on company growth in a fast-scaling organization
  </li>
  <li>
   Work with high-growth, well-known eCommerce brands
  </li>
  <li>
   Learn directly from a senior team with deep lifecycle and CRO expertise
  </li>
  <li>
   Flexible work culture that respects performance and personal life
  </li>
  <li>
   Long-term growth opportunities inside the company
  </li>
  <li>
   Access to monthly employee profit program.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  How To Apply
  <br/>
  <br/>
 </strong>
 If you're ready to apply for this role, click the button below to complete our application form. It only takes 5&ndash;10 minutes, and we'll be in touch shortly after.
 <br/>
 <br/>
 Apply Now
</div>


Marketing Copywriter
Part-time - Remote

Marketwake

<div><p>Great content should make your audience think something, feel something, and ultimately, do something&mdash;and it all starts with content strategy. At Marketwake, the Content Strategist leads high-level content strategy across client deliverables by leveraging user data, SEO findings, branding and messaging analysis, industry research, and best practices for copywriting.</p>
<p>
The Content Strategist collaborates with a variety of team members across departments, including copywriters, UX designers, visual designers, SEO strategists, and paid media managers, as well as account managers and project managers.
</p><p>At Marketwake, we're passionate about data-driven creativity, and our Content Strategist should be, too. We believe that a successful content strategy is one that facilitates harmony among thoughtful data, engaging copy, and exceptional design in order to create a powerful and compelling user experience that ultimately converts.</p><br>
<p></p>
<p>
KEY RESPONSIBILITIES</p>
<ul>
<li>Content Strategy: Develop and execute effective quarterly content strategies as they pertain to blogs, videos, social media, websites, branding projects, and other digital marketing campaigns that align with our client's goals and objectives by understanding their target audience and overall messaging.</li>
<li>Content Creation: Create and manage high-quality, engaging content across multiple platforms, including blog posts, social media posts, videos, infographics, and email newsletters. Ensure all content is consistent with brand messaging and meets SEO best practices.</li>
<li>Collaboration and Communication: Work closely with cross-functional teams such as designers, developers, account managers, and project managers to ensure that content aligns with overall marketing objectives and project timelines. Communicate and present content plans and strategies to clients, ensuring that they understand the rationale behind the approach and how it aligns with their goals.</li>
<li>Quality Assurance: Oversee, collaborate, and QA all copywriter copy/messaging for retainer and web clients, and contribute to quarterly retainer client content brainstorms.</li>
<li>Project Research: Conduct research &amp; discovery, competitor messaging analysis, and website content strategy for any web clients. Actively collaborate and contribute to web project site maps and content indexes.</li>
<li>Content Promotion and Distribution: Develop and execute a content distribution plan that leverages various digital channels and tactics, such as social media, email marketing, and paid advertising, to increase content visibility and engagement.</li>
<li>Industry Standards: Stay updated on content trends and best practices, including advancements in AI, promoting continuous learning and strategy adjustment, and educating our internal team on industry shifts.</li>
</ul>
<p>SKILLS</p>
<ul>
<li>Ability to manage multiple client retainers simultaneously while maintaining close attention to detail and meeting tight, frequently changing deadlines</li>
<li>Adept at keyword placement and SEO best practices</li>
<li>Extensive knowledge and proven experience with digital media channels, including SEO, conversion optimization, tools, and metrics</li>
<li>Foundational copywriting skills, including mastery of grammar, spelling, and punctuation</li>
<li>Ability to present key findings and recommendations to clients</li>
<li>Working knowledge of AI research/brainstorming tools, Semrush, and Figma is preferred</li>
</ul>
<p>REQUIREMENTS</p>
<ul>
<li>4+ years of copywriting experience</li>
<li>2+ years of experience in content strategy and/or creative strategy</li>
<li>Degree in journalism, advertising, marketing, communications, or a related field</li>
<li>Previous agency experience is preferred</li></ul></div>

Content Strategist

Stripe

<div>
 Who we are
 <br/>
 <br/>
 <strong>
  About Stripe
  <br/>
  <br/>
 </strong>
 Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world&rsquo;s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
 <br/>
 <br/>
 What you&rsquo;ll do
 <br/>
 <br/>
 We&rsquo;re looking for an experienced writer to develop data-backed theses and original content pieces around emerging technologies and market trends. In this role, you will collaborate closely with contributors across the product marketing, product, engineering, and demand generation teams to produce compelling content that engages and informs our audience. This is a unique opportunity for a collaborative writer who excels at translating complex concepts in fintech, B2B technology, AI, and crypto into accessible insights.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own 3&ndash;4 focus areas across industries, emerging technologies, and Stripe product pillars, working closely with product marketing to ensure that our content reflects the latest news and product enhancements
  </li>
  <li>
   Coordinate with the demand generation team to identify opportunities for new editorial series and research agendas
  </li>
  <li>
   Pioneer new content formats for Stripe, including short-form content and multimedia projects that grow our audience
  </li>
  <li>
   Partner with the data science team and third-party agencies to surface relevant insights for existing and potential customers
  </li>
  <li>
   Ensure consistency and tone in messaging across Stripe channels, including blogs, guides, reports, and social-native content
  </li>
  <li>
   Manage a pipeline of content, ensuring clear communication and visibility across the organization
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Who you are
 <br/>
 <br/>
 We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
 <br/>
 <br/>
 <strong>
  Minimum Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A strong writer with 7+ years of experience in journalism, content marketing, or related fields, ideally with a focus on fintech or B2B technology
  </li>
  <li>
   An analytical thinker who can derive original insights from data and market signals
  </li>
  <li>
   Skilled at combining various requests and feedback into a unified message
  </li>
  <li>
   A high quality bar for differentiated content
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Passionate about technology and eager to understand exactly how it works
  </li>
  <li>
   Discerning and constructive when giving edits
  </li>
  <li>
   Enthusiastic about developing new ways to engage and inform audiences
  </li>
  <li>
   Data-driven when making decisions and assessing impact
  </li>
  <li>
   Detail-oriented and consistent in your work
  </li>
  <li>
   Excited to work in a fast-paced environment where your efforts contribute to a greater goal and align with the company&rsquo;s mission
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Hybrid work at Stripe
 <br/>
 <br/>
 This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
 <br/>
 <br/>
 In-office expectations
 <br/>
 <br/>
 Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
 <br/>
 <br/>
 Working remotely at Stripe
 <br/>
 <br/>
 A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
 <br/>
 <br/>
 Pay and benefits
 <br/>
 <br/>
 The annual US base salary range for this role is $143,300 - $214,900. For sales roles, the range provided is the role&rsquo;s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate&rsquo;s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
 <br/>
 <br/>
 Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
 <br/>
 <br/>
 Hybrid work at Stripe
 <br/>
 <br/>
 This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).
 <br/>
 <br/>
 In-office expectations
 <br/>
 <br/>
 Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
 <br/>
 <br/>
 Working remotely at Stripe
 <br/>
 <br/>
 A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
</div>


Writer, Content Marketing

LocaliQ

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
<br><br>
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
<br><br>
<b>Position Title:</b> Account Executive – Digital Marketing Consultant
<br><b>Location:</b> Atlanta, Georgia
<br><b>Work Environment:</b> Must be located in Atlanta Georgia area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the Atlanta DMA.
<br>What makes LocaliQ a GREAT fit for you? When you join LocaliQ, you’ll set your career on track for outstanding achievement with a company that knows no limits. We are one of the leading digital marketing companies in the nation offering clients end to end digital marketing solutions with insights that they cannot find elsewhere. Our Sales Executives earn a competitive base pay, uncapped commission and exceptional benefits.
<br>Along with top training in digital marketing, exemplary digital marketing fulfillment and recognition for high performers. If you are driven to succeed, have digital marketing acumen and are looking for your next adventure, LocaliQ is the place for you.
<br>The Account Executive (Digital Marketing Consultant) role requires a highly personable individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
<br>As an Digital Marketing Consultant, you’ll collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
<br><ul>
<li>Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.</li>
<li>Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.</li>
<li>Growing the audience and promoting engagement through brand content solutions and social media marketing.</li>
<li>Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.</li>
<li>Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.</li>
</ul>
<b>As a Digital Marketing Consultant, you will:</b><br>
<ul>
<li>Actively pursue and secure new business and revenue streams.</li>
<li>Articulate and present our product suite to business decision-makers effectively.</li>
<li>Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.</li>
<li>Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.</li>
<li>Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions.</li>
<li>Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.</li>
<li>Assist businesses in optimizing their online presence through personalized digital marketing strategies.</li>
<li>Retain, manage, and expand your client base in the constantly evolving digital landscape.</li>
<li>Collaborate within a team to manage client relationships and sustain and increase account revenue.</li>
<li>Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.</li>
<li>Manage a specified sales pipeline and devise a strategy for long-term sustained success.</li>
<li>Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.</li>
<li>Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.</li>
</ul>
<b>Key Qualifications:</b><br>
<ul>
<li>High Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred).</li>
<li>5+ years of experience in high acquisition, consultative B2B Sales role.</li>
<li>A problem solver who thrives on challenges and can simplify complex issues.</li>
<li>Possesses a competitive nature and a collaborative team spirit.</li>
<li>Excellent communication and presentation skills.</li>
<li>Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.</li>
<li>Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.</li>
</ul>
<b>Benefits:</b><br>
<ul>
<li>Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure</li>
<li>Unparalleled digital training for continuous learning</li>
<li>Intensive 3-week onboarding for new hires</li>
<li>Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.</li>
<li>Generous Unlimited Time off package including Company Paid Holidays</li>
<li>Energized and passionate team with a fun and flexible workplace</li>
</ul>
#LI-LOCALiQ; #LI-remote; #LI-SD1
<br><br>
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

Digital Marketing Account Executive

USA TODAY Co.

American Cancer Society

<div><div>At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.<br>
<br>
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.</div><div></div>
As a key contributor of the Marketing Strategy &amp; Planning Team, the Marketing Strategy Director is responsible for driving the development and execution of data-driven, audience-centric marketing strategies and integrated campaigns for high-profile corporate partners and brand collaborations. This role focuses on translating audience insights into integrated, multichannel marketing and go-to-market plans and partners with cross-functional teams and external partners for seamless implementation to drive business outcomes and raise funds for American Cancer Society.<div></div><div>
*This is a remote position*</div><div></div><div>
ESSENTIAL FUNCTIONS:</div><ul><li>
Develop audience strategies for large, multi-channel campaigns and high-impact audiences. Leverage customer insights and analytics to inform strategic planning and optimize performance. Develop audience-specific marketing calendars, strategic plans, and integrated go-to-market activations with defined KPIs. Collaborate across cross-functional teams to ensure alignment and execution of audience strategies in program/pillar planning. (40%)</li><li>
Collaborate closely with creative teams to drive the creation of impactful, breakthrough content, that resonates with audiences and achieves measurable business outcomes. Develop audience specific messaging and provides strategic creative briefs and well-articulated feedback. Ensures all materials consistently uphold the brand voice, leverage key brand assets, and harness the brand identity. (20%)</li><li>
Partner with Marketing Project Managers to ensure strategies and campaigns are seamlessly executed and delivered on time and within budget. Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real-time measurement frameworks. Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement. (20%)</li><li>
Build strong relationships and trust with business partner leadership and cross-functional teams to understand business priorities. Collaborate effectively with marketing &amp; communications channel leads and subject matter experts. Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives. (20%)</li></ul><div></div><div>
EXPERIENCE/QUALIFICATIONS:</div><ul><li>
Minimum Degree Required: Bachelor's Degree</li><li>
Preferred Degree: Bachelor's Degree</li><li>
Years of experience: 5+ years with a record of progressively responsible positions</li></ul><div></div><div>
KNOWLEDGE, SKILLS, AND ABILITY:</div><ul><li>
Passion for mentoring and talent development, with experience leading a high-performing team.</li><li>
Data-driven mindset with experience leveraging analytics and market research in marketing decision-making and execution.</li><li>
Expertise in building integrated marketing strategies, executing with excellence and identifying learnings for optimizations and future opportunities.</li><li>
Experience leading integrated marketing campaigns, building rapport and consent among diverse groups and influencing individuals without direct supervision. Strong cross-functional collaboration skills with a win-win mindset.</li><li>
Impeccable interpersonal skills, and ability to work strategically and collaboratively across departments</li><li>
An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment</li><li>
Proficiency in software including exceptional skills Microsoft Office suite</li></ul><div></div><div>
TRAVEL REQUIREMENTS:</div><ul><li>
Requires travel by air or car when necessary.</li></ul><div></div><div>
PHYSICAL REQUIREMENTS:</div><ul><li>
Work is normally performed in a typical interior/office work environment.</li><li>
No or very limited physical effort required.</li><li>
No or very limited exposure to physical risk.</li></ul><div></div><div>
The starting rate is $91,500 to $105,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.</div><div></div><div>
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.</div></div>

Marketing Strategy Director

Hertz

<div><p>Hertz Car Sales is transforming how consumers buy used vehicles-offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we're seeking a Senior Director, Marketing, to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business.
</p><p>Starting salary is $195K; commensurate with experience.
</p><p><b>A Day in Life:
</b></p><p>This executive will oversee three direct reports overseeing the following core functions:
</p><p>Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs.
</p><p>Growth Marketing &amp; Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement.
</p><p>Customer Lifecycle &amp; CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty<br>
</p><p></p><p><b>What You&rsquo;ll Do:<br>
</b></p><p></p><p>The ideal candidate will be both a visionary and strategic architect while also being a hands-on, operational leader. They'll be capable of aligning creative storytelling, performance marketing, and data-driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace.<br>
</p><p></p><p>Scope of responsibilities include:
</p><ul><li>Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs.
</li><li>Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
</li><li>Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM &amp; Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
</li><li>Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
</li><li>Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
</li><li>Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting.
</li><li>Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
</li><li>Champion innovation in digital channels, Al search, and performance optimization.
</li><li>Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention.
</li><li>Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
</li><li>Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment.
</li><li>Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
</li><li>Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
</li><li>Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives.
</li><li>Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
</li><li>Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence.
</li><li>Define success metrics for marketing performance across all disciplines and channels.
</li><li>Establish dashboards and reporting cadences for leadership visibility.
</li>Present performance results, insights, and optimization plans to executive stakeholders regularly.<br>
<li>
</li></ul><p></p><p><b>What We&rsquo;re Looking For:
</b></p><ul><li>12+ years of progressive marketing experience with leadership in digital, CRM, and brand
</li><li>Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies
</li><li>Deep expertise in digital media, analytics, marketing automation, and creative strategy
</li><li>Experience managing agency relationships and large-scale marketing budgets
</li><li>Strategic thinker with strong analytical rigor and creative sensibility
</li><li>Skilled at influencing cross-functional leaders and presenting to executive audiences
</li><li>Prior experience in automotive, retail, or other high-consideration purchase categories a plus
</li><li>Bachelor's degree in Marketing, Business, or Communications required; MBA preferred.
</li><li>A passion for crafting high impact brand stories that inspire customer trust and loyalty
</li><li>Ability to translate strategy into creative programs that perform across channels
</li><li>Curiosity about emerging media, culture, and content formats
</li><li>A collaborative leadership style that inspires teams and partners to do their best work
</li>A humble, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience<br>
<li>
</li></ul><p></p><p><b>What You&rsquo;ll Get:
</b></p><ul><li>Up to 40% off the base rate of any standard Hertz Rental
</li><li>Paid Time Off
</li><li>Medical, Dental &amp; Vision plan options
</li><li>Retirement programs, including 401(k) employer matching
</li><li>Paid Parental Leave &amp; Adoption Assistance
</li><li>Employee Assistance Program for employees &amp; family
</li><li>Educational Reimbursement &amp; Discounts
</li><li>Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
</li><li>Perks &amp; Discounts &ndash;Theme Park Tickets, Gym Discounts &amp; more</li></ul></div>
<br><div>The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
<div></div><div><b>US EEO STATEMENT
</b><div>At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture &ndash; and our success and reputation as a company.
</div><div>Individuals are encouraged to apply for positions because of the characteristics that make them unique.
</div><div>EOE, including disability/veteran</div></div></div>

Sr Director Marketing - Hertz Car Sales

Explore 164+ Marketing copywriter part time remote in Atlanta this December. Find roles across top companies and apply now to boost your career.

164 marketing copywriter part time remote jobs IN Atlanta

Marketing Copywriter Part-time - Remote

Content Strategist

Writer, Content Marketing

Digital Marketing Account Executive

Digital Marketing Account Executive

Marketing Strategy Director

Sr Director Marketing - Hertz Car Sales