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digital marketing specialist Jobs in Islamabad

digital marketing specialist

marketing specialist

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

HA-Technologies

About the Role: We are seeking a highly motivated Performance Marketing Specialist to join our growing team. The ideal candidate will have strong expertise in running paid campaigns across multiple digital platforms, with a proven track record of driving measurable results such as lead generation, conversions, and ROI.Key Responsibilities<ul><li>Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other platforms.</li><li>Manage and monitor campaign budgets to ensure maximum ROI.</li><li>Conduct A/B testing on ad creatives, audiences, and landing pages.</li><li>Use analytics tools (Google Analytics, GA4, Meta Business Suite, etc.) to track KPIs and optimize performance.</li><li>Work closely with the creative team to design compelling ad copies, creatives, and landing pages.</li><li>Stay updated on digital marketing trends, new ad formats, and platform updates.</li><li>Generate regular performance reports and provide actionable insights to management.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>2&ndash;4 years of experience in performance marketing (preferably in a marketing/IT agency).</li><li>Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.</li><li>Hands-on experience with SEO basics, Google Tag Manager, and conversion tracking.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to handle multiple campaigns under tight deadlines.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you explain the difference between CPC, CPM, and CPA models?</li><li>How do you set up and track conversion events in Google Analytics or GA4?</li><li>What is Quality Score in Google Ads, and how does it affect campaign performance?</li><li>Explain your process for audience targeting and retargeting in Meta Ads.</li><li>How do you structure and optimize campaigns for lead generation vs. e-commerce sales?</li><li>Can you describe a successful paid campaign you managed? What KPIs did you track?</li><li>How do you calculate ROAS (Return on Ad Spend) and optimize for it?</li></ul>Work Location: In person

Performance Marketing Specialist

Ibix Global Tech

We are looking for a Marketing Specialist (Hybrid Role) with a proven track record of running successful, results-driven campaigns for IT solutions and service providers. The ideal candidate will have hands-on experience in planning and executing strategic marketing initiatives that generate quality leads, drive conversions, and elevate brand visibility in the tech industry.Key Responsibilities:<ul><li>Plan and run targeted digital campaigns focused on IT services with measurable results and lead conversions.</li><li>Manage paid advertising (Google Ads), email marketing, and social media for lead generation.</li><li>Create and manage marketing funnels to convert leads across digital channels.</li><li>Monitor and analyze campaign performance; report on metrics like CPL, conversion rates, and ROI.</li><li>Use CRM and marketing automation tools to run email workflows and support lead nurturing.</li><li>Conduct competitor and market research to refine targeting and messaging.</li><li>Work closely with Sales, Product, and Tech teams to align marketing efforts with business goals.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>2&ndash;4 years of experience running performance-driven campaigns in IT services or technology companies.</li><li>Strong grasp of digital tools: Google Ads, analytics platforms, CRM, and automation tools.</li><li>Implementation of SEO is a plus.</li><li>Ability to interpret campaign data and optimize for better results.</li><li>Experience marketing ERP, cybersecurity, or infrastructure services is a plus.</li><li>Willing to travel (if required)</li></ul>Please submit your portfolio or case studies along with the CV demonstrating successful marketing campaigns you've managed, especially those that show lead generation and conversion results in the IT services industry.Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary package? </li><li>What is your expected salary package? </li><li>Can you share a specific campaign you led for an IT solutions company that delivered strong results? You can attach your case study.</li><li>What will be your notice time period? </li><li>What tools or metrics would you use to track the ROI of social media campaigns? </li></ul>Experience:<ul><li>Marketing Specialist: 2 years (Required)</li></ul>Work Location: In person

Marketing Specialist (Hybrid Role)

Black And Black Creative

Black &amp; Black is an award-winning design, development &amp; e-commerce consultancy for Intelligent brands with exceptional expertise in Shopify Plus, with a subsidiary company, LifeTech Applications, in Islamabad and Lahore. We design, develop, and optimize e-commerce websites for some of the fastest-growing brands.Brands we have worked with include Oribe, Solid &amp; Striped, Krewe Sunglasses, Nili Lotan, N&eacute;cessaire, Birdies Slippers, Staud Clothing, Givenchy Trademark, The Lincoln Center for the Performing Arts, and the Whitney Museum.We&rsquo;re a lean team of 20+ designers, developers, solutions architects, and E-Comm consultants - spread across our Austin, New York, San Francisco, and Islamabad offices. We&rsquo;re looking for an Islamabad-based marketer. We are looking to grow over the next year and are looking for enthusiastic, bright, and ambitious people to join our team.Job DescriptionThe Marketing manager will play a key role in our company's growth strategy and will directly handle the company-wide marketing efforts, including company and client needs. The Marketing Manager will need to share a company-specific growth and execution plan and will also manage the ad hoc marketing needs of our clients.To be successful as a Marketing Manager, you should be happy in a client-facing role, have a genuine passion for growth marketing and all things digital, and be able to work in a fast-paced environment. You will need a growth mindset and passion for company successResponsibilities:&middot; Create and execute a growth strategy and plan for Black &amp; Black Creative&middot; Work with internal and external stakeholders to understand business objectives, define the vision, and the prioritized list of tasks/projects that, when successfully executed, will ensure company success&middot; Create campaigns for email marketing and content writing on blogs and social posts.&middot; Write detailed briefs/stories and put them in our internal tracking tool for marketing campaigns&middot; Create metrics KPIs for all marketing campaigns and initiatives. Be able to track and report on the campaigns on a weekly or biweekly basis.&middot; Support on all things marketing-related that arise for project or retainer clients&middot; Knowledge of SEO, PPC, SEM, and Google Suite is a huge plusQualifications:&middot; 4+ years of working in a marketing firm focusing on marketing efforts (web e-commerce a plus)&middot; Excellent verbal, communication, written, and documentation skills&middot; A technical or management degree (Graduate degree a plus)&middot; Ability to work well within a team.&middot; Time management skills.&middot; A talent for creativity and problem-solving&middot; Exposure to HubSpot or similar tools and best practices is a plus&middot; UX design knowledge is a plus&middot; Exposure to Shopify is a plusTHE CANDIDATEWe are looking for passionate candidates with:&middot; A deep appreciation for the importance of customer experiences in the clothing, fashion, and sustainability industries&middot; A desire to stay up to date on new technologies &amp; software development techniques&middot; Good Interpersonal Skills - all our team members interact with our clients, so being personable is very important&middot; A willingness to get the job done and, when needed, go the extra mile to ensure that we exceed expectations.WHAT YOU CAN EXPECT WORKING WITH US&middot; We are a world-class digital agency based in the US, with international clients such as Givenchy &amp; Nili Lotan, and so you will get to learn by working with amazing brands&middot; You will work on cutting-edge technology and implementation of best practices in UI/UX to develop pixel-perfect desktop browser and mobile experiences&middot; You can expect to work in a culture that empowers team members, encourages creativity, innovation, and healthy dialogue&middot; We believe in hiring talented people and providing them with all the resources to be successful and accountable for the results&middot; We offer competitive compensation based on experience and performanceJob Type: Full-timeEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 3 years (Preferred)</li><li>Search Engine Marketing: 3 years (Preferred)</li></ul>Work Location: In person

247 Hybrid Call Center

Location : Civic Centre, Bahria Town Phase 4, RawalpindiAbout The Company :24/7 Hybrid Call Centre is a subsidiary company of a UK based company and is located in Civic Center Bahria Town Phase 4, Rawalpindi. It provides call center and digital marketing services to businesses based in the UK.We are looking for a Digital Marketing Specialist for our office.About The Role :The Digital Marketing Specialist will oversee the digital marketing strategy for the organization, focusing on driving growth through online channels. This role requires a combination of creativity, analytical thinking, and deep knowledge of current digital marketing tools and strategies.Key Responsibilities:1. Campaign and Content Management:<ul><li>Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.</li><li>Design, build, and maintain the company&rsquo;s social media presence.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).</li><li>Oversee the content strategy for the organization, ensuring that it is aligned with the brand&rsquo;s voice.</li><li>Collaborate with the content team to create high-quality content that resonates with the target audience.</li></ul>2. SEO :<ul><li>Design and implement comprehensive SEO strategies to improve search engine rankings, drive traffic, and increase conversions.</li><li>Conduct thorough keyword research to identify opportunities for driving more traffic and optimizing existing content.</li><li>Optimize website pages for target keywords, including meta tags, headers, image alt texts, and internal linking structure.</li><li>Work with web developers to ensure proper technical SEO setups, such as site speed, mobile optimization, crawlability, and schema markup.</li><li>Optimize and manage Google My Business (GMB) listings, ensuring accurate information, responding to reviews, and maximizing the use of GMB features.</li><li>Develop and manage a link-building strategy to enhance the website&rsquo;s authority and visibility.</li><li>Manage and build local citations across relevant directories and platforms, ensuring consistency in NAP (Name, Address, Phone Number) information.</li><li>Regularly monitor and analyze website performance, using tools such as Google Analytics, Google Search Console, and other SEO software to identify trends, issues, and opportunities.</li><li>Conduct competitive analysis to identify market trends and areas for improvement.</li><li>Prepare regular reports on SEO performance, including traffic, rankings, and other key metrics. Provide actionable insights and recommendations to stakeholders.</li><li>Keep up to date with the latest SEO trends, algorithm updates, and best practices.</li></ul>3. GOOGLE AND META ADVT:<ul><li>Plan, create, and manage Google Ads campaigns across various channels (Search, Display, YouTube) to achieve business objectives.</li><li>Conduct thorough keyword research and selection to maximize campaign performance.</li><li>Write compelling ad copy, create engaging visuals, and design high-converting landing pages.</li><li>Regularly monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify trends and make data-driven decisions.</li><li>Continuously optimize campaigns through A/B testing, bid management, and ad copy revisions to improve performance and ROI.</li><li>Allocate and manage budgets effectively across campaigns, ensuring spend efficiency and meeting financial targets.</li><li>Generate detailed performance reports and provide actionable insights to stakeholders, highlighting key metrics and campaign outcomes.</li><li>Analyze competitors&rsquo; advertising strategies to identify opportunities and areas for improvement.</li><li>Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.</li><li>Ensure all campaigns adhere to Google Ads policies and guidelines.</li><li>Plan, create and manage paid advertising campaigns on Meta Ads to drive targeted traffic and coversions.</li></ul>4. WEBSITE MANAGEMENT:<ul><li>Website creation and management.</li></ul>Qualifications:Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.Experience: 3-5 years of experience in digital marketing.Skills:<ul><li>Proven experience in managing SEO/SEM/PPC, email, social media, and display advertising campaigns.</li><li>Strong understanding of current digital marketing concepts, strategy, and best practices.</li><li>Proficient in marketing research and statistical analysis.</li><li>Familiarity with web design and content management systems.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul>Key Competencies:<ul><li>Creative thinker with the ability to develop innovative digital campaigns.</li><li>Strong problem-solving skills and attention to detail.</li><li>Ability to adapt to new trends and technologies quickly.</li><li>Team player with a collaborative mindset..</li><li>Excellent communication skills, both written and verbal.</li></ul>What We Offer : <ul><li>Market competitive salary.</li><li>Nice and supportive work environment.</li><li>Long term and stable job.</li><li>Numerous growth opportunites</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (On-Site)

Taraki

<div>
 
 Job Description
 
 
 
 
 About Uptime:
 
 
 
 Uptime is redefining how Americas fleets hire truck drivers. Were not another job board, ATS, or staffing agency were building the
 
 CDL Hiring Operating System (Hiring OS)
 
 that gives fleets speed, compliance, and retention in one place.
 
 
 Every day, fleets lose
 
 $1,200+ for every idle truck
 
 . Recruiters cant keep up, drivers vanish, and compliance headaches pile up. Uptime fixes this. With automated sourcing, instant driver engagement, real-time compliance, and predictive retention, we make hiring
 
 fast, audit-ready, and built for scale.
 
 
 
 Our mission:
 
 keep trucks moving by giving fleets a predictable hiring system.
 
 
 
 
 About The Role:
 
 
 
 Were looking for a
 
 Product Marketing &amp; Branding Specialist
 
 to shape how the market experiences Uptime. You'll be responsible for telling the CDL Hiring OS story, owning brand positioning across every touchpoint, and building campaigns that make fleets (and drivers) trust, remember, and adopt Uptime.
 
 
 This is a high-impact role at an early stage. You'll be taking a category-defining product and turning it into a
 
 movement in trucking.
 
 
 
 
 What You'll Do:
 
 
 
 <ul>
 <li>
 Build &amp; Evolve the Brand: Shape Uptimes identity, tone of voice, and storytelling across web, social, product, and community.
 </li>
 <li>
 Own Messaging &amp; Narrative: Craft clear, operator-first messaging that resonates with fleet managers, recruiters, and drivers (Seats empty = revenue empty).
 </li>
 <li>
 Launch Campaigns: Drive awareness through multi-channel brand campaigns (social, PR, partnerships, events, UGC, and community).
 </li>
 <li>
 Enable Sales: Create collateral (case studies, ROI calculators, decks) that help fleets see Uptimes ROI instantly.
 </li>
 <li>
 Elevate Every Touchpoint: Ensure Uptime feels consistent and compelling across product launches, waitlists, landing pages, and social content.
 </li>
 <li>
 Shape Category Leadership: Help Uptime own CDL Hiring OS in the market through content, policy insights, and creative storytelling.
 </li>
 <li>
 Community Building: Support Reddit, TikTok, LinkedIn, and Slack/Discord strategies that make Uptime the hub for CDL hiring conversations.
 
 
 
 </li>
 </ul>
 
 What Were Looking For:
 
 
 
 <ul>
 <li>
 23 years in product marketing, brand marketing, or creative marketing at a high-growth B2B SaaS or marketplace startup.
 </li>
 <li>
 Experience taking an early-stage brand from 01 or scaling a new product category.
 </li>
 <li>
 Proven track record of running multichannel campaigns (social, PR, partnerships, UGC, events).
 </li>
 <li>
 A mix of strategy and execution you can think in category narratives and also roll up your sleeves to ship.
 </li>
 <li>
 Entrepreneurial mindset: thrives in a fast-paced, zero-to one environment with high ownership.
 </li>
 <li>
 Bonus: familiarity with recruiting tech, trucking/logistics, or compliance-heavy B2B industries.
 
 
 
 </li>
 </ul>
 
 Why Join Uptime:
 
 
 
 <ul>
 <li>
 Category Creation: Help build and own a new category the CDL Hiring OS.
 </li>
 <li>
 Impact: Every decision you make will directly shape Uptimes brand and how thousands of fleets experience hiring.
 </li>
 <li>
 Mission-Driven: Trucking is the backbone of Americas economy. Youll be solving one of its biggest challenges.
 </li>
 <li>
 Ownership &amp; Growth: Competitive salary, meaningful early-stage equity, and the chance to scale with us from MVP category leader.
 </li>
 <li>
 Culture: Operator-first, data-driven, no fluff. We move fast and win together.
 
 
 
 </li>
 </ul>
 
 Compensation &amp; Benefits:
 
 
 
 <ul>
 <li>
 Competitive early-stage salary + equity
 </li>
 <li>
 Flexible remote/hybrid setup
 </li>
 <li>
 Health, dental, and vision insurance
 </li>
 <li>
 Take-what-you-need PTO
 </li>
 <li>
 Equipment + tools for productivity
 </li>
 <li>
 Opportunity to help define the future of trucking recruitment
 
 </li>
 </ul>
</div>

Product Marketing & Branding Specialist - PHI IT Consulting

SEO Pakistan

<div>
 
 Company Description
 
 
 
 SEO Pakistan is a leading digital marketing agency equipped with state-of-the-art marketing tools and a highly skilled team. Our services include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, and more. We specialize in boosting businesses, whether it&rsquo;s an e-commerce store or an affiliate blog, helping them rank faster and achieve their marketing goals. Based in Pakistan, we are dedicated to providing top-notch services to enhance your digital presence.
 
 
 
 Role Description
 
 
 
 This is a full-time on-site role for a Search Engine Optimization Specialist, located in Islamabad. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building and managing backlinks, analyzing web traffic using analytics tools, and implementing on-page SEO strategies. The role involves collaborating with content creators, web developers, and marketing teams to ensure effective SEO practices.
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Proficiency in Keyword Research and SEO Audits
 </li>
 <li>
 Experience with Link Building and Web Analytics
 </li>
 <li>
 Strong skills in On-Page SEO techniques
 </li>
 <li>
 Excellent analytical and problem-solving abilities
 </li>
 <li>
 Good understanding of search engine algorithms and ranking factors
 </li>
 <li>
 Ability to work effectively in a team-oriented environment
 </li>
 <li>
 Relevant certifications in SEO or Digital Marketing are a plus
 </li>
 <li>
 Bachelor's degree in Marketing, IT, or related field
 </li>
 </ul>
</div>

Search Engine Optimization Specialist

Explore 301+ Marketing specialist in Islamabad this September. Find roles across top companies and apply now to boost your career.

301 marketing specialist jobs IN Islamabad

Digital Marketing Specialist

Performance Marketing Specialist

Marketing Specialist (Hybrid Role)

Digital Marketing Specialist

Digital Marketing Specialist (On-Site)

Product Marketing & Branding Specialist - PHI IT Consulting

Search Engine Optimization Specialist