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digital marketing specialist

The Meta Future

Job SummaryWe are looking for an experienced SEO Specialist who can independently manage multiple SEO projects end-to-end. The ideal candidate should have strong expertise in On-page, Off-page, Technical, and Local SEO, stay up to date with search engine algorithm changes, and have working knowledge of Google Ads. This role requires direct client interaction, reporting, and collaboration with developers when needed.Key Responsibilities<ul><li>Plan, execute, and manage SEO strategies for multiple clients</li><li>Perform On-page SEO optimization (content, metadata, internal linking, keyword optimization)</li><li>Manage Off-page SEO activities including link-building and brand mentions</li><li>Conduct Technical SEO audits and coordinate fixes with developers</li><li>Implement and optimize Local SEO strategies (Google Business Profile, citations, local rankings)</li><li>Stay up to date with Google algorithm updates and industry best practices</li><li>Manage and optimize Google Ads campaigns when required</li><li>Work independently on projects with support from developers as needed</li><li>Attend client meetings to discuss performance, strategy, and improvements</li><li>Prepare and share weekly and monthly SEO reports for each client</li><li>Handle and prioritize up to 3-4 projects simultaneously</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience as an SEO Specialist or SEO Expert</li><li>Strong knowledge of On-page, Off-page, Technical, and Local SEO</li><li>Up-to-date understanding of Google algorithms and ranking factors</li><li>Experience with Google Ads and basic PPC concepts</li><li>Familiarity with SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.)</li><li>Ability to work independently and manage multiple projects</li><li>Strong communication skills for client interaction and reporting</li><li>Analytical mindset with problem-solving skills</li></ul>Preferred Qualifications (Optional)Experience working with development teamsAgency experience handling multiple clientsKnowledge of content strategy and CRO is a plusJob Type: Part-timePay: Rs35,000.00 - Rs45,000.00 per monthWork Location: In person

SEO and Digital Marketing Specialist

IT Solutions Hub 2010.PVT .LTD

Location: Islamabad, Pakistan Job Type: Full-Time | Onsite Working Days: Monday to FridayJob OverviewWe are looking for a results-driven PPC Specialist to plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for lead generation, campaign performance, social media ads, analytics, and continuous optimization to maximize ROI.Key Responsibilities Paid Advertising &amp; Campaign Management<ul><li>Plan, execute, and manage PPC campaigns on platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn Ads, and other relevant channels.</li><li>Create and manage search, display, remarketing, and social media ad campaigns.</li><li>Monitor daily campaign performance and optimize budgets, bids, keywords, creatives, and targeting.</li></ul>Lead Generation<ul><li>Develop and execute lead generation strategies aligned with business goals.</li><li>Optimize landing pages and funnels in coordination with the design and web teams.</li><li>Ensure quality leads with efficient cost per lead (CPL).</li></ul>Social Media Handling<ul><li>Manage and schedule social media postings across company platforms.</li><li>Handle paid and organic social media campaigns.</li><li>Monitor comments, messages, and engagement related to campaigns.</li></ul>Optimization &amp; Performance Improvement<ul><li>Conduct A/B testing on ads, audiences, creatives, and landing pages.</li><li>Identify underperforming campaigns and take corrective actions.</li><li>Continuously optimize campaigns to improve CTR, conversions, ROAS, and CPL.</li></ul>Analytics &amp; Reporting<ul><li>Track, analyze, and report campaign performance using Google Analytics, Ads Manager, and other tools.</li><li>Prepare weekly and monthly analytical performance reports.</li><li>Provide insights, recommendations, and data-driven strategies for improvement.</li></ul>Coordination &amp; Strategy<ul><li>Coordinate with content, design, and sales teams for campaign alignment.</li><li>Stay updated with the latest digital marketing trends, ad policies, and platform updates.</li><li>Assist in developing overall digital marketing strategies.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or related field.</li><li>Proven experience as a PPC Specialist / Performance Marketer.</li><li>Strong knowledge of Google Ads, Meta Ads, and Analytics tools.</li><li>Experience in lead generation campaigns.</li><li>Understanding of keywords research, audience targeting, and conversion tracking.</li><li>Ability to analyze data and prepare actionable reports.</li><li>Strong communication and coordination skills.</li></ul>Preferred Skills<ul><li>Experience with CRM tools and lead tracking.</li><li>Knowledge of SEO basics and conversion rate optimization (CRO).</li><li>Experience in handling multiple accounts and budgets.</li><li>Creative mindset with strong problem-solving skills.</li></ul>What We Offer<ul><li>Competitive salary</li><li>Growth and learning opportunities</li><li>Professional working environment</li><li>Performance-based incentives</li></ul>Job Type: Full-timeWork Location: In person

PPC Specialist / Performance Marketing Executive

Crawlbytes Pvt Ltd.Website Development Designing Services - SEO Company & Digital Marketing Agency i

Job Title: Performance Marketing Specialist Location: G-11 Markaz, Islamabad Experience Required: 2&ndash;5 Years Job Type: Full-TimeHow to Apply:Share your CV and portfolio on WhatsApp: 0333-5842137Job Overview:We are hiring a highly analytical and result-oriented Performance Marketing Specialist who can plan, execute, and scale paid campaigns across multiple digital platforms. The ideal candidate must have strong expertise in paid media buying, conversion optimization, and data-driven decision-making.If you are passionate about driving measurable growth, reducing CPA, and maximizing ROAS &mdash; this role is for you.Key Responsibilities:<ul><li>Plan and manage paid campaigns on Meta (Facebook &amp; Instagram Ads), Google Ads, TikTok Ads</li><li>Develop full-funnel performance marketing strategies</li><li>Optimize campaigns to achieve maximum ROI, ROAS, and lead quality</li><li>Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4)</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages</li><li>Analyze campaign performance and provide actionable insights</li><li>Manage budgets efficiently and scale winning campaigns</li><li>Prepare weekly and monthly performance reports</li><li>Stay updated with industry trends and platform algorithm updates</li></ul>Requirements:<ul><li>2&ndash;5 years of proven experience in performance marketing</li><li>Strong understanding of CPC, CPA, CTR, ROAS, and conversion metrics</li><li>Experience in eCommerce and lead generation campaigns preferred</li><li>Hands-on experience with analytics tools (GA4, Tag Manager, Meta Events Manager)</li><li>Strong analytical and reporting skills</li><li>Ability to handle multiple accounts and large budgets</li><li>Portfolio or case studies required</li></ul>What We Offer:<ul><li>Market competitive salary</li><li>Performance-based bonuses</li><li>Growth-oriented environment</li><li>Long-term career opportunity</li></ul>Job Type: Full-timePay: Rs85,000.00 - Rs110,000.00 per monthWork Location: In person

Performance Marketing Specialist

Recruitment360

Position Overview:We are looking for an experienced SEO Specialist with expertise in optimizing websites to improve search engine rankings, increase organic traffic, and drive conversions. The ideal candidate will have a deep understanding of SEO best practices, keyword research, on-page optimization, and technical SEO.Key Responsibilities:<ul><li>Conduct keyword research to identify high-value search terms relevant to our products and target audience.</li><li>Optimize product pages, collection pages, and other website content for target keywords, meta tags, and structured data.</li><li>Implement on-page SEO best practices, including optimizing title tags, meta descriptions, headings, and image alt text.</li><li>Monitor website performance using SEO tools such as Google Analytics, Google Search Console, and third-party SEO software.</li><li>Identify technical SEO issues and work with the development team to implement solutions for improved website performance and crawlability.</li><li>Collaborate with content creators to develop SEO-friendly content strategies, including blog posts, product descriptions, and landing pages.</li><li>Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly and maintain high search engine rankings.</li><li>Provide regular reports and analysis of SEO performance metrics, including keyword rankings, organic traffic, and conversion rates.</li><li>Work closely with other marketing teams to integrate SEO strategies with other digital marketing initiatives, including paid search, social media, and email marketing.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in marketing, Business, Computer Science, or related field.</li><li>Minimum of 2-3 years of experience in SEO optimization.</li><li>Proven track record of improving search engine rankings and driving organic traffic to e-commerce websites.</li><li>In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthWork Location: In person

SEO Specialist (onsite)

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize both Google Ads, Social Media Marketing, Affiliates and Creator Marketing. This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you&rsquo;ll oversee all aspects of our business entities paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of the leading telco brands, driving real impact and growth.
 
 
 Incumbent is responsible for ideating, implementing, and tracking marketing campaigns that promote a company&rsquo;s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company&rsquo;s website or social media channels. Incumbent must know how to ideate, execute, and manage online campaigns across multiple channels and mediums &mdash; like organic and paid search, display advertising, email, and social media.
 
 
 
 Your Responsibilities
 
 
 
 <ul>
 <li>
 Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
 </li>
 <li>
 Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
 </li>
 <li>
 Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
 </li>
 <li>
 Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
 </li>
 <li>
 Campaign development. Create and maintain sophisticated email campaigns, landing pages, and automated workflows that nurture leads through the sales funnel.
 </li>
 <li>
 Platform management. Configure and optimize CRM systems while implementing lead scoring models to qualify prospects effectively.
 </li>
 <li>
 Performance optimization. Execute A/B testing strategies to improve campaign performance and conversion rates across all automated marketing campaigns.
 </li>
 <li>
 Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
 </li>
 <li>
 Working cross-departmentally to align campaign strategies and goals across the organization
 </li>
 <li>
 Providing ongoing actionable insights into campaign performance to relevant stakeholders
 </li>
 <li>
 Defining, measuring, and evaluating relevant paid media KPIs
 </li>
 <li>
 Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
 </li>
 <li>
 Overseeing and managing the overall budget for paid media
 </li>
 <li>
 Conducting in-depth keyword and website research, ad grouping and audience targeting
 </li>
 <li>
 Maintaining knowledge of industry best practices and new technologies
 
 
 </li>
 </ul>
 
 Social Media Marketing (SMM) Responsibilities
 
 
 
 <ul>
 <li>
 Campaign Creation &amp; Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
 </li>
 <li>
 Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand&rsquo;s voice and objectives.
 </li>
 <li>
 Audience Insights &amp; Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
 </li>
 <li>
 Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
 </li>
 <li>
 Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
 </li>
 <li>
 Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.
 
 
 </li>
 </ul>
 
 Google Ads (PPC) Responsibilities
 
 
 
 <ul>
 <li>
 Keyword Research &amp; Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
 </li>
 <li>
 End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
 </li>
 <li>
 Data Analysis &amp; Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
 </li>
 <li>
 Monitoring &amp; Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
 
 
 </li>
 </ul>
 
 Key Requirements
 
 
 
 <ul>
 <li>
 Strong knowledge of algorithms language across Google, Meta, TikTok, Snapchat etc
 </li>
 <li>
 At least 4-5 years of Paid Media experience, with at least 3 years of ad operations, campaign management/set-up and reporting experience
 </li>
 <li>
 Ideally worked in agency background multiple clients including ecommerce, telco, banking, fintech, digital native preferably
 </li>
 <li>
 Practical knowledge of Set-up, Manage and optimize Google Ads, Social Media Marketing as well as auditing the set-up and find key optimizations/loop-holes
 </li>
 <li>
 Affiliates and Creator Marketing knowledge is good-to-have
 </li>
 <li>
 Agentic AI knowledge &amp; Workflow Automation Tools like n8n are highly desirable in the incumbent
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Paid Media Campaign / Performance Marketing Specialist

Solochoicez

<div><div><div><div>Posted date</div> <div>29th January, 2026</div> <div>Last date to apply</div> <div>1st March, 2026</div>
</div> 
<div><div>Country</div> <div>Pakistan</div> <div>Locations</div> <div>Khyber Pakhtunkhwa
</div></div> 
<div><div>Category</div> <div>Marketing
</div></div> 
<div><div>Type</div> <div>Full Time</div></div></div></div><div></div>
 <div>Job Summary

We are seeking an experienced Digital Marketing Expert to develop and implement digital marketing strategies that drive engagement, lead generation, and brand visibility. The ideal candidate will leverage modern marketing tools, analytics, and creative approaches to optimize campaigns and achieve business goals.

Responsibilities
<ul>
<li>Develop, execute, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, and display advertising.</li>
<li>Monitor, analyze, and optimize campaign performance using digital analytics tools.</li>
<li>Create engaging content for websites, social media, and marketing campaigns.</li>
<li>Conduct market research and competitor analysis to identify trends and opportunities.</li>
<li>Collaborate with internal teams to align marketing strategies with business objectives.</li>
<li>Implement and manage marketing automation tools and CRM systems.</li>
<li>Track and report key performance indicators for campaigns.</li>
<li>Stay updated with digital marketing trends, technologies, and best practices.</li>
</ul>
Requirements
<ul>
<li>Minimum 4 years of experience in digital marketing or related roles.</li>
<li>16 years of education in Computer Science, IT, Marketing, or related field.</li>
<li>Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.</li>
<li>Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.</li>
<li>Experience in campaign planning, execution, and reporting.</li>
<li>Ability to analyze data and derive actionable insights for strategy optimization.</li>
<li>Excellent communication, presentation, and creative skills.</li>
<li>Knowledge of branding, digital trends, and online customer engagement strategies.</li>
<li>Certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are a plus.</li></ul></div>

Digital Marketing Expert

AL BAKIR.PVT.LTD

We are seeking a skilled and passionate FEMALE Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services across various digital channels.*Responsibilities:*- Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement.- Manage and optimize digital advertising campaigns, including Google Ads, social media ads, and display advertising.- Create and curate engaging content for our website, blog, and social media platforms.- Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics) and adjust strategies as needed.- Stay up-to-date with the latest trends and best practices in digital marketing and identify new opportunities for growth.- Collaborate with other teams, such as design and sales, to ensure alignment of marketing efforts with overall business objectives.*Requirements:*- Bachelor's degree in Marketing, Communications, or a related field.- Proven experience in digital marketing, including SEO, SEM, email marketing, and social media marketing.- Strong analytical skills and the ability to interpret data to drive decision-making.- Excellent written and verbal communication skills.- Creativity and attention to detail.- Ability to work independently and as part of a team in a fast-paced environment.- Certification in digital marketing (e.g., Google Ads, HubSpot) is a plus.*Benefits:*- Competitive salary commensurate with experience.- Flexible work hours.- Opportunities for professional development and growth.*How to Apply:*Interested candidates should submit their resume and cover letter detailing their relevant experience and why they are a good fit for this position.Job Type: Full-timePay: From Rs35,000.00 per monthWork Location: In person

Digital Marketer

Explore 119+ Digital marketing specialist in Islamabad this February. Find roles across top companies and apply now to boost your career.