marketing strategy manager

Times Consultant

Job Role As a Marketing Manager, you will be at the forefront of shaping our brand&rsquo;s digital and offline presence. From designing impactful campaigns and producing compelling content to driving innovative strategies, you&rsquo;ll play a key role in connecting with audiences and strengthening our brand. This role covers social media management, content creation, and brand promotion across platforms and events.Key Responsibilities<ul><li>Manage, grow, and optimize local social media platforms.</li><li>Plan, execute, and monitor digital campaigns, events, and marketing initiatives.</li><li>Write scripts, shoot and edit engaging videos, and oversee content production.</li><li>Coordinate marketing materials and branding across branches and events.</li><li>Develop strategies to enhance engagement with both online and on-ground audiences.</li><li>Monitor, analyze, and maintain a positive online reputation.</li></ul>Requirements<ul><li>Proven experience in marketing and social media management.</li><li>Strong expertise in video shooting, scriptwriting, and editing.</li><li>Passion for marketing, branding, and audience engagement.</li><li>Excellent communication, creative thinking, and organizational skills.</li><li>Ability to multitask and collaborate effectively in a fast-paced environment.</li></ul>What We Offer<ul><li>Market-competitive salary packages.</li><li>Performance-based incentives with quarterly &amp; annual bonuses.</li><li>Times Employee Benefits &amp; a robust support system.</li><li>Professional growth and career development opportunities.</li><li>Exposure to a global education network.</li></ul>✨ Passionate about making a difference through education? Apply now and help us change lives as part of our mission-driven team.Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Marketing Manager

Nutrifactor Laboratories (Pvt) Limited

We are seeking a strategic and innovative Product Manager to oversee the lifecycle of products, from concept to market launch. This role requires close collaboration with R&amp;D, marketing, and sales teams to develop products that align with market trends and consumer needs. The ideal candidate will play a key role in product strategy, market research, and cross-functional project management.Qualifications:<ul><li>MBA, Pharm-D, MS in Nutrition Sciences, Food Sciences, Chemistry, or a related field</li><li>4-5 years of relevant experience as a Product manager in well established pharmaceutical company.</li></ul>Key Responsibilities:<ul><li>Define the product vision, strategy, and roadmap for new and existing products.</li><li>Gather and prioritize customer and market requirements to ensure product success.</li><li>Work closely with R&amp;D teams to develop innovative products that align with company goals.</li><li>Conduct market research and competitor analysis to identify new product opportunities.</li><li>Collaborate with the marketing team to develop go-to-market strategies and promotional plans.</li><li>Monitor product performance and recommend enhancements based on market feedback.</li><li>Lead cross-functional teams to ensure smooth product development and timely launches.</li></ul>Key Skills:Product Strategy, Market Research, Cross-Functional Leadership, Data Analysis, Product Lifecycle ManagementRequirements:<ul><li>Proven experience as a Product Manager in Pharmaceutical or Healthcare industry.</li><li>Strong analytical mindset with a data-driven approach to decision-making.</li><li>Excellent communication, project management, and leadership skills.</li><li>Ability to manage multiple projects and align them with business objectives.</li><li>Experience in market research and product positioning.</li></ul>Job Type: Full-timeWork Location: In person

Product Manager

Tjara.ca

PCMCI Group is looking for a high-impact Marketing Manager, Male candidate, who can own and drive performance marketing, brand growth, and digital strategy across multiple platforms. This role requires a balance of strategic thinking, hands-on execution, and data-driven decision making, with strong exposure to paid media, SEO, AI-powered marketing tools, and modern branding practices.We are based in DHA Phase 6 Karachi &amp; office timings are from 5pm to 2am, Monday to Friday.The ideal candidate is proactive, results-focused, and capable of managing marketing initiatives end-to-end.Key Responsibilities:Marketing Strategy &amp; Execution:<ul><li>Develop and execute integrated marketing strategies aligned with business objectives</li><li>Own marketing performance across paid, organic, and brand channels</li><li>Translate business goals into actionable marketing campaigns</li></ul>Performance &amp; Paid Media:<ul><li>Plan, launch, and optimize paid campaigns on:</li><li>Meta (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>TikTok Ads (where applicable)</li><li>Manage budgets, targeting, creatives, and funnels</li><li>Continuously optimize for ROI and conversions</li></ul>Branding &amp; Content Direction:<ul><li>Maintain brand positioning and consistency across all platforms</li><li>Oversee content strategy for websites, landing pages, and social media</li><li>Guide creative direction for ads, visuals, and messaging</li></ul>SEO &amp; Organic Growth:<ul><li>Lead SEO strategy (on-page, off-page, and technical fundamentals)</li><li>Improve website traffic, rankings, and conversion paths</li><li>Coordinate content optimization and keyword strategy</li></ul>AI, Tools &amp; Innovation:<ul><li>Leverage AI and automation tools for:</li><li>Ad copy and creative ideation</li><li>Content planning and optimization</li><li>Performance analysis and insights</li><li>Stay ahead of digital marketing tools, trends, and platform updates</li></ul>Analytics &amp; Reporting:<ul><li>Track KPIs, analyze campaign data, and generate clear performance reports</li><li>Provide insights and recommendations for continuous improvement</li></ul>Collaboration &amp; Ownership:<ul><li>Work closely with designers, developers, and other teams</li><li>Manage timelines, priorities, and deliverables independently</li><li>Take full ownership of marketing outcomes</li></ul>Required Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field</li><li>3- 4 years of relevant experience in digital and performance marketing</li><li>Hands-on expertise with paid ads platforms (Meta, Google, LinkedIn; TikTok is a plus)</li><li>Working knowledge of SEO fundamentals</li><li>Familiarity with analytics, reporting, and optimization</li><li>Understanding of branding and modern, AI-driven marketing</li><li>Ability to manage multiple campaigns with ownership and accountability</li></ul>Preferred (Nice to Have)<ul><li>Familiarity with CRM, funnels, or marketing automation</li><li>Experience in tech, consulting, or service-based industries</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Age</li><li>Current Salary</li><li>Expected Salary</li><li>Notice Period details</li><li>Willing to work in Night Shift?</li></ul>Work Location: In person

Digital Marketing Manager - 5pm to 2am - Karachi

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.
 
 
 The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director
 
 
 Your responsibilities
 
 
 Strategic
 
 
 <ul>
 <li>
 Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
 </li>
 <li>
 Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
 </li>
 <li>
 Contribute to the development of long-term and short-term category strategies.
 </li>
 <li>
 Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
 
 
 </li>
 </ul>
 Operational
 
 
 <ul>
 <li>
 Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&amp;L responsibility.
 </li>
 <li>
 Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
 </li>
 <li>
 In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
 </li>
 <li>
 Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
 </li>
 <li>
 Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Educated to minimum bachelor&rsquo;s degree level in a business-related subject from a recognised University
 </li>
 <li>
 Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
 </li>
 <li>
 Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
 </li>
 <li>
 Building Business / Customer Relationships: Effective in finding mutual long- &amp; short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
 </li>
 <li>
 Understanding of Market Research
 </li>
 <li>
 Innovation &amp; Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
 
 
 </li>
 </ul>
 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Brand Manager

Octdaily

<div>
 
 We are a rapidly growing
 
 Healthcare Technology company
 
 focused on building innovative digital solutions that improve healthcare access, efficiency, and patient outcomes. Our work sits at the intersection of technology, data, and care delivery.
 
 
 
 Role Overview:
 
 
 
 We are seeking a
 
 Senior Project Manager &ndash; Marketing
 
 with
 
 8+ years of experience
 
 to lead high-impact marketing programs and strategic initiatives. This role requires a seasoned professional who can own marketing projects end-to-end, drive cross-functional alignment, and translate complex healthcare and product narratives into effective go-to-market execution.
 
 
 You will play a key leadership role in shaping marketing operations, campaign strategy, and execution while ensuring compliance within a regulated healthcare environment.
 
 
 
 Key Responsibilities:
 
 
 
 
 Strategic Project Leadership
 
 
 <ul>
 <li>
 Own and drive large-scale marketing projects including product launches, GTM initiatives, brand campaigns, and demand-generation programs
 </li>
 <li>
 Define project scope, timelines, budgets, risks, and success metrics
 </li>
 <li>
 Lead project governance, stakeholder communication, and executive reporting
 </li>
 </ul>
 
 
 Marketing Strategy &amp; Execution
 
 
 <ul>
 <li>
 Partner with leadership to develop and execute integrated marketing strategies aligned with business objectives
 </li>
 <li>
 Oversee digital, content, performance, partnerships, and field marketing initiatives
 </li>
 <li>
 Ensure consistent brand messaging across all channels
 </li>
 </ul>
 
 
 Cross-Functional &amp; Stakeholder Management
 
 
 <ul>
 <li>
 Act as the primary liaison between marketing, product, sales, clinical, compliance, and external agencies
 </li>
 <li>
 Influence without authority and drive alignment across senior stakeholders
 </li>
 </ul>
 
 
 Process, Performance &amp; Optimization
 
 
 <ul>
 <li>
 Establish and improve marketing project management frameworks, workflows, and best practices
 </li>
 <li>
 Track campaign performance, ROI, and delivery metrics
 </li>
 <li>
 Use data and insights to optimize marketing effectiveness and operational efficiency
 </li>
 </ul>
 
 
 Mentorship &amp; Leadership
 
 
 <ul>
 <li>
 Guide and mentor junior project managers or marketing team members
 </li>
 <li>
 Contribute to building a scalable, high-performing marketing organization
 </li>
 </ul>
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Project Management, or a related field
 </li>
 <li>
 
 8+ years of experience
 
 in project management and/or marketing roles
 </li>
 <li>
 Proven track record of managing complex, cross-functional marketing initiatives
 </li>
 <li>
 Strong understanding of marketing channels, GTM strategy, and campaign execution
 </li>
 <li>
 Excellent communication, leadership, and stakeholder management skills
 </li>
 </ul>
 
 
 Preferred Qualifications
 
 
 <ul>
 <li>
 Experience in
 
 Healthcare, HealthTech, MedTech, SaaS, or Digital Health
 
 </li>
 <li>
 Exposure to healthcare compliance, regulatory marketing, or patient-centric communication
 </li>
 <li>
 PMP, Agile, Scrum, or advanced marketing certifications preferred
 </li>
 <li>
 Experience working with CRM, marketing automation, and analytics platforms
 </li>
 </ul>
 
 
</div>

Digital Project Manager

Ideal Web Designer

Company Overview:We are a growing digital agency based in the UAE, specializing in creative marketing, web development, performance campaigns, and brand strategy. Our mission is to help businesses grow through data-driven strategies, engaging content, and powerful digital experiences. We value innovation, collaboration, and a results-oriented mindset.About the RoleWe are seeking a results-driven Paid Marketing Specialist who can support and independently manage performance campaigns across Google Ads and major social media platforms. This role requires someone who understands paid media strategy, audience targeting, analytics, and creative testing. You will work closely with the marketing team to execute data-backed campaigns that drive conversions, ROI, and business growth.Key Responsibilities Google Ads (Primary Focus)<ul><li>Set up, manage, and optimize campaigns across Search, Display, YouTube, Performance Max, and Retargeting.</li><li>Conduct in-depth keyword research, competitor analysis, and audience segmentation.</li><li>Write high-performing ad copy and test variations for continuous improvement.</li><li>Maintain proper tracking using GTM, Google Analytics, and event tracking.</li><li>Monitor KPIs (CPC, CPA, ROAS, CTR, Quality Score) and implement optimization strategies.</li><li>Prepare weekly and monthly performance reports with insights and improvement plans.</li></ul>Social Media Paid Marketing (Meta, TikTok, LinkedIn, etc.)<ul><li>Plan and execute paid campaigns for lead generation, conversions, and engagement.</li><li>Build custom audiences, lookalikes, and interest-based segments.</li><li>Test ad creatives, messaging, and landing pages to improve results.</li><li>Manage budgets, bid strategies, and pacing across all platforms.</li><li>Track and report performance metrics across all paid channels.</li></ul>Strategic &amp; Creative Responsibilities<ul><li>Collaborate with the content and design team for ad creatives, hooks, and messaging.</li><li>Analyze campaign performance to provide actionable recommendations.</li><li>Ensure consistent brand messaging and conversion-focused content.</li><li>Stay updated with platform updates, trends, and best practices.</li></ul>Skills &amp; Qualifications<ul><li>2&ndash;3 years of hands-on experience in Google Ads &amp; Social Media paid campaigns.</li><li>Strong understanding of PPC fundamentals: bidding, targeting, ad rank, match types, funnel strategy.</li><li>Working knowledge of Google Analytics, Google Tag Manager, and pixel tracking.</li><li>Ability to analyze data, identify trends, and make optimization decisions.</li><li>Basic understanding of landing pages, CRO, and A/B testing.</li><li>Strong communication and copywriting skills for ad content.</li><li>Certification in Google Ads or Meta Ads is a plus.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is the average monthly ad spend you have personally managed across Google Ads and social media platforms?</li><li>Have you set up conversion tracking before? If yes, which tools have you used Google Tag Manager, Conversion API, Pixels, or Google Analytics?</li><li>How do you ensure the quality of leads/impressions from your campaigns? What steps do you take if lead quality drops?</li><li>Are you located in Karachi?</li></ul>Work Location: Remote

Google Ads & Social Media Paid Marketing Specialist

THESKINFIT

The Brand Planning &amp; Strategy Manager at TheSkinFit will own the end-to-end brand and growth journey, from brand positioning and campaign strategy to website experience, pricing, and customer lifecycle optimization.This role sits at the intersection of brand, growth, product, and commercial teams, translating business goals into integrated strategies, campaigns, and execution plans that drive sustainable growth, profitability, and brand equity.Key Responsibilities1. Brand Strategy &amp; Planning<ul><li>Own TheSkinFit&rsquo;s brand strategy including positioning, messaging, and customer segmentation.</li><li>Define how the brand consistently appears across campaigns, the website, content, and channels.</li><li>Translate business and category goals into quarterly and annual brand &amp; growth plans.</li><li>Identify white spaces for brand differentiation in a competitive beauty &amp; skincare market.</li></ul>2. End-to-End Campaign Strategy &amp; Execution<ul><li>Lead end-to-end campaign planning including concept, customer hook, pricing logic, mechanics, and execution.</li><li>Ensure campaigns align with both brand narrative and commercial goals.</li><li>Coordinate with performance marketing, social, web, design, category, and commercial teams for seamless execution.</li><li>Own campaign KPIs (GMV, conversion, AOV, repeat, margin) and post-campaign learning loops.</li></ul>3. Customer Journey &amp; Website Experience<ul><li>Own the full customer journey from discovery to repeat purchase.</li><li>Partner with growth/product teams to improve website conversion, merchandising, and storytelling.</li><li>Identify friction points across funnel stages and drive data-backed improvements.</li><li>Ensure brand experience and trust signals are embedded across the website.</li></ul>4. Growth, Pricing &amp; Commercial Strategy<ul><li>Define promotional and pricing strategies in collaboration with commercial teams.</li><li>Balance growth objectives with margin and profitability discipline.</li><li>Lead competitor benchmarking and market intelligence.</li><li>Support category and supply teams with demand planning linked to campaigns.</li></ul>5. Data, Insights &amp; Experimentation<ul><li>Track and analyze key KPIs across brand, campaigns, and funnel performance.</li><li>Drive structured experimentation (offers, pricing, messaging, journey improvements).</li><li>Translate insights into actionable strategies and repeatable growth frameworks.</li><li>Build clear narratives and reporting for leadership decision-making.</li></ul>6. Stakeholder &amp; Team Leadership<ul><li>Act as a central strategic partner across marketing, product, commercial, and leadership teams.</li><li>Manage agencies and external partners to deliver high-quality brand output.</li><li>Mentor team members and foster a culture of ownership, collaboration, and excellence.</li></ul>Requirements<ul><li>4&ndash;7 years of experience in brand strategy, growth marketing, or commercial strategy, preferably in e-commerce, marketplaces, FMCG, or consumer brands.</li><li>Strong understanding of brand planning + growth mechanics (campaigns, pricing, funnels).</li><li>Data-literate with experience using insights to drive strategy and experimentation.</li><li>Proven ability to lead cross-functional initiatives end-to-end.</li><li>Experience working with agencies, performance teams, and commercial stakeholders.</li><li>Strong storytelling, strategic thinking, and execution discipline.</li></ul>Job Type: Full-timePay: From Rs200,000.00 per monthWork Location: In person

Planning & Strategy Manager – End-to-End Growth Journey

Explore 902+ Marketing strategy manager in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.