marketing strategy manager

Web Applications & Data Integration Company

Marketing ManagerWADIC is seeking an experienced Marketing Manager to lead the planning, execution, and optimization of all marketing initiatives. This role is critical to strengthening WADIC&rsquo;s brand presence, attracting high-value clients, and driving sustainable business growth. The ideal candidate is a strategic leader with hands-on expertise in digital marketing, content development, lead generation, and brand management.Key ResponsibilitiesMarketing Strategy &amp; Leadership<ul><li>Develop and execute comprehensive marketing strategies to position WADIC as a leading web development company.</li><li>Oversee all marketing functions, including digital marketing, branding, content strategy, and customer engagement.</li><li>Analyze market trends, competitive activity, and customer insights to continuously refine marketing strategies.</li><li>Define key performance indicators (KPIs) and performance metrics to measure and optimize marketing effectiveness.</li></ul>Digital Marketing &amp; SEO<ul><li>Lead SEO and SEM initiatives to enhance search visibility and overall digital presence.</li><li>Plan, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and retargeting platforms.</li><li>Optimize website structure, content, and user experience to improve organic performance.</li><li>Leverage analytics tools, heatmaps, and conversion rate optimization (CRO) strategies to improve website conversions.</li></ul>Content &amp; Social Media Marketing<ul><li>Oversee the development of high-quality content, including blogs, case studies, whitepapers, and social media posts.</li><li>Plan, execute, and manage content calendars across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube.</li><li>Monitor social media trends and adapt strategies to maximize engagement and reach.</li></ul>Email Marketing &amp; Lead Generation<ul><li>Design and manage email marketing campaigns for lead nurturing, customer engagement, and retention.</li><li>Build and optimize automated email workflows using platforms such as HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.</li><li>Enhance lead funnels and conversion strategies through A/B testing and performance analysis.</li><li>Collaborate closely with the sales team to deliver qualified B2B leads.</li></ul>Brand Management &amp; Public Relations<ul><li>Maintain and strengthen WADIC&rsquo;s brand identity across all digital and offline touchpoints.</li><li>Manage public relations initiatives, including press releases and media outreach.</li><li>Identify partnership, sponsorship, and co-marketing opportunities to increase brand visibility.</li><li>Plan and host webinars, virtual events, and industry conferences to establish thought leadership.</li></ul>Marketing Automation &amp; CRM<ul><li>Implement and optimize marketing automation tools to improve operational efficiency.</li><li>Utilize CRM platforms such as HubSpot, Salesforce, or Zoho to manage, track, and nurture leads.</li><li>Deploy chatbots and AI-driven marketing tools to enhance customer engagement and interaction.</li></ul>Required Skills &amp; ToolsSEO &amp; Digital Marketing<ul><li>Google Analytics, Google Search Console, Google Ads</li><li>SEMrush, Ahrefs, Moz, Screaming Frog</li><li>Facebook Ads Manager, LinkedIn Ads, Twitter Ads</li><li>Hotjar, Crazy Egg</li></ul>Social Media &amp; Content Marketing<ul><li>Hootsuite, Buffer, Sprout Social</li><li>Canva, Adobe Photoshop, Adobe Illustrator</li><li>ChatGPT, Grammarly, SurferSEO</li></ul>Email &amp; CRM Marketing<ul><li>Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Salesforce, Zoho CRM</li><li>LinkedIn Sales Navigator, LinkedIn Campaign Manager</li><li>Zapier, ConvertKit, Unbounce</li></ul>Additional Tools<ul><li>WordPress, Webflow</li><li>Jira, Asana, Trello, Monday.com</li><li>Google Tag Manager</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related discipline.</li><li>Minimum of 3 years of professional marketing experience, preferably in a technology or web development environment.</li><li>Proven expertise in SEO, SEM, social media marketing, email campaigns, and content strategy.</li><li>Strong analytical skills with the ability to track KPIs and optimize campaign performance.</li><li>Excellent leadership, communication, and cross-functional collaboration skills.</li><li>Familiarity with web development concepts and industry trends is a plus.</li></ul>Job Type: Full-time Job Timing: Night Shift 9am to 6pm MST US Time Zone Job Location: College Road, Township, Lahore. Job Type: Full-timeJob Type: Full-timeApplication Question(s):<ul><li>How many years of experience do you have in marketing ?</li><li>Are you willing for night shift?</li><li>What is your current salary?</li><li>What is your expected salary?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Marketing Manager

Purelogics

We&rsquo;re looking for a creative Marketing Manager with a strong background in content marketing and inbound automation. The ideal candidate will be passionate about storytelling, brand positioning, and creating value-driven content that attracts, engages, and converts target audiences. You&rsquo;ll lead our content strategy across multiple digital platforms &mdash; from blogs and social media to email and thought leadership campaigns &mdash; ensuring all content aligns with our brand voice and business goals.Responsibilities:<ul><li>Develop and execute a comprehensive content marketing strategy to drive awareness, engagement, and lead generation.</li><li>Plan, create, and distribute high-quality, SEO-optimized content across blogs, social media, newsletters, and other owned channels.</li><li>Collaborate with design, sales, and product teams to ensure content supports brand goals and aligns with the customer journey.</li><li>Manage the company&rsquo;s content calendar, ensuring consistency in tone, style, and frequency.</li><li>Oversee and optimize email marketing and lead nurturing campaigns to convert prospects into qualified leads.</li><li>Use analytics tools to track content performance, understand audience behavior, and refine content strategies accordingly.</li><li>Build relationships with influencers, industry experts, and partners to amplify content reach.</li><li>Manage both organic and paid content promotion strategies to maximize visibility and ROI.</li><li>Supervise and mentor the content and marketing teams, ensuring quality output and creative alignment.</li></ul>Requirements:<ul><li>Minimum 5 years of experience in content marketing, inbound marketing, or brand marketing.</li><li>Proven experience in developing and executing content-driven campaigns that build engagement and generate leads.</li><li>Strong understanding of SEO principles, keyword strategy, and content optimization.</li><li>Proficiency in Google Analytics, Search Console, and content performance tools.</li><li>Hands-on experience with email marketing, marketing automation, and CRM platforms.</li><li>Excellent communication and storytelling skills with a keen eye for detail and brand consistency.</li><li>Ability to balance strategy and execution, managing multiple content streams simultaneously.</li><li>Experience managing a marketing team and budget effectively.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field (Master&rsquo;s preferred).</li></ul>Preferred Skills:<ul><li>Experience with multimedia content (videos, podcasts, webinars, infographics, and visual storytelling).</li><li>Familiarity with HubSpot, SEMrush, Ahrefs, or similar content tools.</li><li>Understanding of organic vs. inorganic content promotion strategies.</li><li>Exposure to brand storytelling, thought leadership, and influencer collaboration.</li></ul>Soft Skills:<ul><li>Strong leadership and team management abilities.</li><li>Excellent interpersonal and collaboration skills across departments.</li><li>Analytical mindset with a data-driven approach to decision-making.</li><li>Highly organized, with strong time management and multitasking skills.</li><li>Adaptable, proactive, and able to thrive in a fast-paced environment.</li><li>Creative thinker with problem-solving aptitude.</li><li>Strong presentation and communication skills.</li></ul>Experience:<ul><li>Min 5+ Years</li></ul>About Us:PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We&rsquo;re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.What are we offering?<ul><li>Annual Paid Leaves</li><li>Leave Encashment</li><li>Paid Certifications</li><li>Health, Life Insurance</li><li>Provident Fund</li><li>Child Education Program</li><li>Referral Bonus Program</li><li>Car &amp; Bike Finance Program</li><li>Monthly Achievements</li><li>Public Holiday &amp; Weekend Compensation</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: On the road

AlHaadi Mobilya (SMC-PVT) Ltd

Job Title: Marketing ManagerCompany: Enza Home Location: Lahore, Pakistan Department: Marketing Employment Type: Full-timeJob SummaryEnza Home is seeking a strategic and creative Marketing Manager to lead marketing initiatives, enhance brand visibility, and drive customer engagement. The role involves developing and executing marketing campaigns across digital, retail, and corporate channels while aligning with the company&rsquo;s premium brand image.Key Responsibilities<ul><li>Develop and implement marketing strategies to promote Enza Home products and brand</li><li>Plan and execute digital marketing campaigns (social media, email, SEO/SEM, content marketing)</li><li>Coordinate offline marketing activities including events, exhibitions, and in-store promotions</li><li>Manage advertising budgets and ensure cost-effective campaigns</li><li>Conduct market research and competitor analysis to identify growth opportunities</li><li>Collaborate with sales, design, and retail teams to support promotional activities</li><li>Track and analyze marketing performance metrics and provide actionable insights</li><li>Oversee brand consistency across all marketing channels</li><li>Lead, mentor, and manage marketing team members</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred)</li><li>Proven experience as a Marketing Manager, preferably in retail, furniture, or lifestyle brands</li><li>Strong knowledge of digital marketing, social media, and advertising</li><li>Excellent communication, leadership, and project management skills</li><li>Creative thinking with a results-oriented approach</li><li>Analytical mindset with ability to track and report KPIs</li></ul>Experience<ul><li>Minimum 4&ndash;7 years of marketing experience, with at least 2 years in managerial or leadership role</li></ul>What We Offer<ul><li>Competitive salary and performance-based incentives</li><li>Opportunity to work with a premium international furniture brand</li><li>Professional, creative, and collaborative work environment</li><li>Career growth and professional development opportunities</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Times Consultant

Job Role As a Marketing Manager, you will be at the forefront of shaping our brand&rsquo;s digital and offline presence. From designing impactful campaigns and producing compelling content to driving innovative strategies, you&rsquo;ll play a key role in connecting with audiences and strengthening our brand. This role covers social media management, content creation, and brand promotion across platforms and events.Key Responsibilities<ul><li>Manage, grow, and optimize local social media platforms.</li><li>Plan, execute, and monitor digital campaigns, events, and marketing initiatives.</li><li>Write scripts, shoot and edit engaging videos, and oversee content production.</li><li>Coordinate marketing materials and branding across branches and events.</li><li>Develop strategies to enhance engagement with both online and on-ground audiences.</li><li>Monitor, analyze, and maintain a positive online reputation.</li></ul>Requirements<ul><li>Proven experience in marketing and social media management.</li><li>Strong expertise in video shooting, scriptwriting, and editing.</li><li>Passion for marketing, branding, and audience engagement.</li><li>Excellent communication, creative thinking, and organizational skills.</li><li>Ability to multitask and collaborate effectively in a fast-paced environment.</li></ul>What We Offer<ul><li>Market-competitive salary packages.</li><li>Performance-based incentives with quarterly &amp; annual bonuses.</li><li>Times Employee Benefits &amp; a robust support system.</li><li>Professional growth and career development opportunities.</li><li>Exposure to a global education network.</li></ul>✨ Passionate about making a difference through education? Apply now and help us change lives as part of our mission-driven team.Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Institute of Performance Management

Brand Manager &ndash; Luxury Fashion BrandLocation: Lahore Industry: Fashion / Bridal &amp; Groom Wear Salary: PKR 250,000 &ndash; 300,000 (Extensive travel Required)Job Description: We are seeking an experienced Brand Manager to lead brand strategy, positioning, and growth for a top-notch luxury fashion brand specializing in bridal and groom wear.Key Responsibilities:<ul><li>Maintain and develop a strong, premium brand image</li><li>Manage the brand&rsquo;s social media presence and content strategy</li><li>Plan and coordinate photo/video shoots with creative teams</li><li>Strategically position the brand across relevant markets and platforms</li><li>Oversee sales and marketing initiatives to drive growth and performance</li><li>Collaborate with sales, design, and production teams to ensure brand consistency</li></ul>Requirements:<ul><li>MBA in Marketing or a related field (preferred)</li><li>Proven experience in luxury fashion / apparel brands (mandatory)</li><li>Strong understanding of branding, social media, marketing, and sales strategies</li><li>Smart, confident, and brand-driven personality</li><li>Ability to manage multiple projects and travel as required</li></ul>Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthApplication Question(s):<ul><li>Do you have hands-on experience working with a luxury fashion brand (bridal, couture, or premium apparel)?</li></ul>Experience:<ul><li> work experience in a luxury fashion or apparel brand: 3 years (Required)</li></ul>Willingness to travel:<ul><li>75% (Preferred)</li></ul>Work Location: In person

Brand Manager

Golden Pearl Cosmetics (Pvt.) Ltd

Job Title: Manager - Social Media &amp; Content Development Department: Marketing / Communications Reports To: Head of MarketingPosition SummaryThe Manager of Social Media &amp; Content Development is a key leader responsible for crafting and executing the overall social media strategy and content ecosystem. This role blends creative vision with analytical rigor to build brand awareness, foster meaningful engagement, and support business objectives. You will lead a team (or work cross-functionally) to produce high-impact content across all platforms, from ideation to publication and performance analysis.Key Responsibilities1. Strategy &amp; Leadership:<ul><li>Develop, implement, and manage a comprehensive, integrated social media and content strategy aligned with marketing and business goals.</li><li>Define the brand&rsquo;s voice, tone, and content pillars across all channels.</li><li>Lead, mentor, and manage a team of content creators, social media specialists, and/or external agencies.</li><li>Manage the content and social media budget, ensuring efficient allocation of resources.</li><li>Stay ahead of digital trends, platform updates, and competitor strategies to keep the brand at the forefront.</li></ul>2. Content Development &amp; Management:<ul><li>Lead the creation of a diverse, multi-format content calendar (e.g., videos, graphics, blogs, articles, podcasts, stories, newsletters).</li><li>Ensure all content is on-brand, consistent in style, quality, and optimized for user experience.</li><li>Lead brainstorming sessions and editorial planning.</li><li>Lead PR activities and content development as per brand&rsquo;s requirement</li><li>Manage content production workflows from ideation, creation, and approval to distribution and amplification.</li></ul>3. Social Media Management:<ul><li>Own the strategy and daily management of all primary social platforms (e.g., Instagram, TikTok, LinkedIn, Twitter/X, Facebook, YouTube).</li><li>Develop platform-specific strategies to maximize reach and engagement for each unique audience.</li><li>Foster and grow an active, loyal online community; manage engagement and social customer care in collaboration with relevant teams.</li><li>Plan and execute paid social campaigns to amplify content and achieve specific KPIs (traffic, leads, conversions).</li></ul>4. Analytics, Reporting &amp; Optimization:<ul><li>Establish and monitor KPIs (Key Performance Indicators) such as engagement rate, reach, follower growth, website traffic, and conversion metrics.</li><li>Use analytics tools (e.g., Google Analytics, native platform insights, social listening tools) to generate regular reports, derive insights, and make data-driven decisions.</li><li>Continuously test, analyze, and refine strategies based on performance data.</li></ul>5. Collaboration:<ul><li>Work closely with Marketing, Sales, Product, and Customer Service teams to ensure content supports broader campaigns and initiatives.</li><li>Partner with Creative/Design and Video teams to brief and produce high-quality assets.</li><li>Identify and manage relationships with influencers, creators, and brand advocates.</li></ul>Qualifications &amp; SkillsRequired:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li><li>5+ years of proven experience in social media management and content strategy, with at least 2 years in a leadership or managerial role.</li><li>A robust portfolio showcasing successful social campaigns and diverse content creation.</li><li>Deep, hands-on knowledge of all major social media platforms, their best practices, and analytics tools.</li><li>Excellent writing, editing, and storytelling skills with impeccable grammar and attention to detail.</li><li>Strong analytical skills and experience with social media reporting and insights.</li><li>Experience with content management systems (CMS), social scheduling tools (e.g., Sprout Social, Hootsuite), and basic understanding of SEO principles.</li><li>Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs225,000.00 per monthWork Location: In person

Social Media & Content Development Manager

Zarnab International (Pvt) Ltd

Are you a performance-driven digital marketing expert who excels in Google Ads, Social Media Marketing, and Brand Growth? Join us and take charge of our branding, paid marketing, and digital presence across multiple platforms.Your Role &amp; Responsibilities:✅ Social Media &amp; Content Strategy:<ul><li>Develop and manage Facebook, Instagram, TikTok and LinkedIn strategies.</li><li>Create engaging content, write compelling ad copies, and schedule posts.</li><li>Monitor and optimize organic reach and engagement.</li></ul>✅ Paid Advertising &amp; Performance Marketing:<ul><li>Plan, execute, and optimize Google Ads (Search, Display, YouTube, Discovery), Meta Ads &amp; LinkedIn Ads.</li><li>Perform audience research to ensure highly targeted and effective campaigns.</li><li>Conduct A/B testing to improve ad performance and conversion rates.</li></ul>✅ Analytics, Tracking &amp; Reporting:<ul><li>Use Google Analytics, Meta Pixel, and Google Tag Manager (GTM) to track user behavior and measure campaign success.</li><li>Generate data-driven reports, analyze ad performance, and provide insights for campaign improvements.</li><li>Optimize budgets for maximum ROI and lead generation.</li></ul>✅ SEO &amp; Content Marketing:<ul><li>Work with content writers to ensure website content and blog posts align with SEO best practices.</li><li>Monitor keyword rankings and organic traffic growth strategies.</li></ul>✅ Branding &amp; Growth Strategy:<ul><li>Develop and execute strategies to enhance brand awareness in the international student market.</li><li>Identify new marketing trends, tools, and growth hacks to stay ahead.</li></ul>What We&rsquo;re Looking For:✅ 3+ years of hands-on experience in digital marketing, social media ads, and Google Ads. ✅ Expertise in Google Analytics, Meta Business Suite, GTM, and performance tracking tools. ✅ Strong skills in ad copywriting, audience targeting, and campaign optimization. ✅ Ability to analyze data and improve marketing campaigns for higher conversions. ✅ Experience in education marketing is a plus. ✅ Self-motivated, able to work remotely, and manage marketing independently.Job Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Digital Marketing Manager

Explore 1063+ Marketing strategy manager in Lahore Pakistan this January. Find roles across top companies and apply now to boost your career.

1063 marketing strategy manager jobs IN Lahore Pakistan

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Brand Manager

Social Media & Content Development Manager

Digital Marketing Manager