social media manager

digital marketing manager

accounts manager

social media executive

marketing executive

paid media manager

Cosmetique

We are looking for an experienced Performance Marketing Manager to lead and optimize our digital marketing campaigns across various platforms. As the Performance Marketing Manager, you will be responsible for driving measurable growth through paid advertising, data-driven decision-making, and optimizing ROI. You will work closely with cross-functional teams, including marketing, analytics, and product, to execute and manage performance-driven marketing strategies.Key Responsibilities:<ul><li>Campaign Strategy &amp; Execution: Develop and implement data-driven performance marketing strategies across paid search, social, display, and other digital channels (e.g., Google Ads, Facebook Ads, LinkedIn, Instagram, TikTok, etc.).</li><li>Budget Management: Allocate and manage marketing budgets effectively to maximize ROI across different channels.</li><li>Performance Optimization: Continuously monitor, test, and optimize campaigns to drive improved performance, including improving key metrics like cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).</li><li>Audience Segmentation &amp; Targeting: Leverage advanced targeting strategies, segmentation, and audience insights to ensure campaigns reach the most relevant customers.</li><li>A/B Testing: Run experiments and A/B tests across ads, landing pages, and funnel strategies to identify the best-performing combinations.</li><li>Data Analysis &amp; Reporting: Use analytics platforms (Google Analytics, Facebook Business Manager, etc.) to track campaign performance, provide actionable insights, and generate regular performance reports for key stakeholders.</li><li>Collaboration: Work closely with creative teams to develop high-performing ad creatives and landing pages. Collaborate with the sales and product teams to align marketing initiatives with business goals.</li><li>Conversion Rate Optimization (CRO): Work on optimizing conversion funnels and ensuring that campaigns are effectively converting leads into customers.</li><li>Market Research: Stay updated with the latest trends, tools, and tactics in performance marketing and digital advertising. Monitor competitor performance and industry benchmarks.</li><li>Lead &amp; Mentorship: Manage and mentor junior performance marketing staff or external agencies to ensure high-quality campaign execution and reporting.</li></ul>Required Skills:<ul><li>Experience with Performance Channels: Proven experience with Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, or other paid media platforms.</li><li>Data-Driven Decision Making: Strong analytical skills, with the ability to analyze data from multiple sources and make actionable recommendations based on performance metrics.</li><li>Budgeting &amp; Forecasting: Ability to manage and allocate large marketing budgets while maintaining a strong focus on ROI.</li><li>A/B Testing &amp; Campaign Optimization: Deep understanding of testing methodologies and campaign optimization strategies.</li><li>Tracking &amp; Analytics Tools: Expertise with Google Analytics, Google Tag Manager, Facebook Analytics, and other performance tracking tools.</li><li>Excel &amp; Data Manipulation: Proficiency in using Excel or Google Sheets for advanced data analysis, including working with large data sets, pivot tables, and formulas.</li><li>Excellent Communication Skills: Ability to communicate performance insights clearly to both technical and non-technical stakeholders.</li><li>Strong Project Management: Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously.</li></ul>Preferred Qualifications (Nice to Have):<ul><li>Experience with Programmatic Buying or Display Advertising.</li><li>Knowledge of SEO and how it integrates with paid media efforts.</li><li>Familiarity with email marketing platforms or affiliate marketing.</li><li>Experience working in eCommerce or subscription-based businesses.</li><li>Understanding of customer journey mapping and funnel strategy.</li><li>Certifications in Google Ads, Facebook Blueprint, or other performance marketing-related courses are a plus.</li><li>Familiarity with CRM tools (e.g., HubSpot, Salesforce) or marketing automation platforms.</li></ul>Soft Skills:<ul><li>Strategic thinking with the ability to adapt to a fast-paced, constantly changing environment.</li><li>Strong attention to detail and focus on continuous improvement.</li><li>Problem-solving mindset with the ability to handle challenges in campaign performance.</li><li>Leadership skills to manage and mentor team members or external agencies.</li><li>Highly motivated and results-driven with a passion for performance marketing.</li></ul>Education &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).</li><li>3-5 years of experience in performance marketing, digital marketing, or a similar role, with a strong track record of success.</li><li>Proven experience working with a variety of paid media channels and managing large-scale campaigns.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>&quot;We believe our employees are our greatest asset. We are committed to fostering a supportive, inclusive, and growth-oriented environment where every team member feels valued, empowered, and inspired to reach their full potential.&quot;</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>3-years: 1 year (Required)</li></ul>Language:<ul><li>English,Urdu (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Willingness to travel:<ul><li>100% (Required)</li></ul>Work Location: In person

Performance Marketing Manager

Noah Pro Max

Job Overview:We are seeking a results-driven PPC Specialist with expertise in managing paid advertising campaigns for the Internet, TV, and Cable industry. The ideal candidate will be responsible for creating, executing, and optimizing campaigns across Google Ads, Bing Ads, and social media platforms to generate qualified leads and drive customer acquisition.Key Responsibilities:<ul><li>Plan, create, and manage PPC campaigns across Google Ads, Bing, Facebook, Instagram, and other platforms.</li><li>Conduct keyword research, competitor analysis, and audience targeting for the Internet, TV, and Cable sector.</li><li>Write compelling ad copies, select creatives, and manage landing page optimization to maximize conversions.</li><li>Monitor campaign performance and make data-driven adjustments to improve ROI and reduce CPL (Cost per Lead).</li><li>Track, analyze, and report campaign performance (CTR, CPA, CPC, ROAS).</li><li>Manage budgets and ensure campaigns are delivered within allocated spend.</li><li>Collaborate with sales and marketing teams to align campaigns with promotions, bundles, and seasonal offers.</li><li>Stay updated with industry trends, algorithm updates, and competitor strategies.</li></ul>Requirements:<ul><li>Proven experience 4 years+ in managing PPC campaigns, preferably in telecom, ISP, or subscription-based services.</li><li>Strong knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and YouTube Ads.</li><li>Proficiency with analytics tools (Google Analytics, Data Studio, SEMrush, etc.).</li><li>Strong analytical skills with ability to interpret data and provide actionable insights.</li><li>Excellent communication and copywriting skills.</li><li>Ability to work in a fast-paced, target-driven environment.</li></ul>Location: Garden Town, LahoreJob Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthExperience:<ul><li>PPC Specialist: 2 years (Preferred)</li></ul>Work Location: In person

PPC Specialist (Internet TV Cable )

HR Ways

About the job Paid Ads Manager - Night ShiftAbout Our Client:Hiring for Certified US-based Digital Marketing Agency, focused on maximizing your Marketing ROI.&#65279;Job Description:This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another. More Specifically, you must have in-depth experience optimizing the Google Ads Platform. You can optimize the account for the industrys best cost per conversion while taking care of tracking.Job Responsibilities<ul><li>Development and execution of digital advertising strategies to achieve our marketing objectives.</li><li>Collaborating with the leadership team on Companys marketing and advertising strategy and execution.</li><li>Supporting and mentoring a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.</li><li>Working closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.</li><li>Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.</li><li>Implementing and managing paid advertising strategies for clients assigned by your senior manager.</li><li>Identify problems and deficiencies, implement solutions promptly, and suggest improvements for process and productivity optimization.</li><li>Understand the client's industry and set an agenda for monthly client meetings.</li><li>Research and present the Digital Marketing plan to clients.</li><li>Collaborate &amp; Share research with team members for Ad copy, Graphic design, etc.</li><li>Collaborate &amp; Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.</li><li>Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.</li><li>Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics</li><li>Identify performance targets, project milestones, resource needs, etc</li><li>Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company</li><li>Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis</li><li>Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals</li><li>Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans</li><li>Prepare and review keywords &amp; negative keywords list, and share the competitor research report with the content team to help write ad copies according to the relevancy of landing pages</li><li>Work on different bid strategies employed at the campaign, ad group, &amp; keyword levels</li><li>Analyze campaigns and provide actionable optimization recommendations</li><li>Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting, etc</li><li>Set up and recommend re-marketing campaigns</li><li>Integrate third-party online call-tracking software for conversion analytics.</li><li>Create Conversion Tracking for all client campaigns and monitor the conversion rate.</li><li>Set up events for the website's different sections to analyze users behavior.</li><li>Stay updated with new trends and discover opportunities to boost our clients' conversions, revenue, and sales.</li><li>Stay up-to-date with the latest digital marketing trends and best practices.</li><li>Any other task assigned by the management</li></ul>Required Experience and Expertise<ul><li>6+ years of Hands-on experience with Google Ads, Meta Ads &amp; Bing Ads with at least 2+ years in a managerial Role</li><li>5+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.</li><li>4+ years of experience in web analytics, marketing, tracking, and business development.</li><li>Top-to-bottom management &amp; execution of paid ads campaigns.</li><li>Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.</li><li>Ability to work in a fast-paced environment and meet deadlines.</li><li>Excellent interpersonal and communication skills.</li></ul>Technical Skills<ul><li>Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.</li><li>Expert in research on Ahrefs, Semrush, and other resources for campaign planning.</li><li>Experience with A/B testing and other testing metrics.</li><li>Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.</li></ul>Analytical &amp; Problem-Solving Skills<ul><li>Critical thinker with excellent problem-solving skills.</li><li>Stay on top of platform changes, privacy regulations, and performance trends. Translate complex data into clear, actionable insights for internal and client use.</li><li>Strong leadership and team management skills</li></ul>Strategy and ownership<ul><li>Directly manage and mentor a team of paid media professionals and assistant managers.</li><li>Conduct performance reviews, skill gap assessments, and training sessions.</li><li>Ensure the team adheres to performance standards, deadlines, and campaign best practices.</li><li>Serve as a strategic partner to clients and lead weekly/monthly performance reviews.</li><li>Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.</li></ul>Required QualificationBachelor's or relevant degree.Other Details:Work Mode: Onsite - Full TimeLocation: LahoreExperience: 6+ YearsDays: Monday to FridayTiming: &#65279;5pm-2am PKT (Night Shift)About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs350,000.00 - Rs450,000.00 per monthWork Location: In person

Growth Manager - Paid Ads

xiHawks

About xiHawksxiHawks is a fast-growing IT company committed to innovation, creativity, and delivering top-quality digital solutions. We are looking for a results-driven Google &amp; Meta Ads Expert to manage, optimize, and scale our paid advertising campaigns for maximum ROI.Key Responsibilities:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping).</li><li>Develop and execute Meta (Facebook &amp; Instagram) ad strategies to drive conversions and engagement.</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Optimize ad performance through A/B testing, bid adjustments, and audience segmentation.</li><li>Monitor campaign performance and provide detailed reports on KPIs (CTR, CPC, ROAS, CPA).</li><li>Collaborate with creative and content teams to design high-performing ad creatives.</li><li>Ensure campaigns align with overall business goals and brand guidelines.</li><li>Stay up to date with the latest trends, tools, and best practices in digital advertising.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (preferred).</li><li>2&ndash;4 years of proven experience managing Google Ads &amp; Meta Ads campaigns.</li><li>Strong knowledge of PPC strategies, bidding models, and analytics tools (Google Analytics, Ads Manager, etc.).</li><li>Experience with performance tracking, conversion optimization, and remarketing campaigns.</li><li>Excellent analytical and problem-solving skills.</li><li>Google Ads &amp; Meta Blueprint certification is a plus.</li></ul>What We Offer:<ul><li>Competitive salary package.</li><li>24 paid leaves + 10 annual leaves.</li><li>Provident fund &amp; health insurance.</li><li>Performance-based bonuses &amp; allowances.</li><li>Annual trips, team outings, and growth-focused culture.</li><li>Learning &amp; development opportunities.</li></ul>Job Type: Full-timeWork Location: In person

Google & Meta Ads Expert

My Digital People

We are looking for a highly skilled and experienced Performance Manager---Facebook and TikTok Ads to join our team. As a key part of our marketing team, you will be responsible for creating, managing, and optimising ads on both platforms to drive engagement, conversions, and lead generation. This role requires a proven track record in managing successful campaigns and delivering measurable results.Key Responsibilities:<ul><li>Create, manage, and optimise high-performing lead generation and e-commerce ads on Facebook and TikTok.</li><li>Develop engaging ad copy and creatives tailored for each platform.</li><li>Analyse data and adjust strategies to optimise performance and ensure maximum ROAS (Return on Ad Spend).</li><li>Manage and allocate ad budgets effectively to achieve campaign goals.</li><li>Stay up-to-date with the latest trends, features, and platform changes on Facebook and TikTok.</li><li>Report on campaign performance and provide data-driven insights and recommendations.</li><li>Ensure all ads are compliant with platform policies.</li><li>Use AI tools and creative software to generate innovative ad visuals and copy.</li></ul>Required Skills and Experience:<ul><li>Proven experience managing lead generation and e-commerce ads on Facebook Ads Manager and TikTok Ads with a strong portfolio of past campaigns.</li><li>Experience required 5 years.</li><li>Deep understanding of data analysis and the ability to optimise campaigns based on performance metrics (CTR, CPC, ROAS, etc.).</li><li>Creative thinking for developing compelling ad copy, visuals, and videos.</li><li>Proficiency in creative tools like Canva, Adobe Spark, CapCut, or similar for ad creation.</li><li>Experience using AI tools for ad creation and optimisation.</li><li>Strong attention to detail and excellent organisational skills.</li><li>Ability to manage ad budgets effectively while achieving ROAS goals.</li><li>Excellent written and verbal English communication skills (Non-negotiable).</li><li>In-depth knowledge of trends and changes in Facebook and TikTok advertising.</li></ul>Preferred but Not Required:<ul><li>Experience with e-commerce and led gen ads</li><li>It would be great to hear about your past campaigns and the ROAS you've achieved.</li></ul>Job Type: Full-timeWork Location: In person

Paid Social Specialist

Shagun UK

*Job Title: Meta and Google Ads Manager**Location:* Shagun &amp; SajhDajh Limited, Near Outfall Road, Lahore*Company:* Shagun &amp; SajhDajh Limited*Job Description:*We are looking for a talented Meta and Google Ads Manager who will be responsible for planning, executing, and optimizing our digital advertising campaigns across Meta (formerly Facebook) and Google platforms. The ideal candidate will have a deep understanding of both platforms, a data-driven mindset, and a knack for creative problem-solving.*Key Responsibilities:*- *Campaign Management:* Create, manage, and optimize Meta and Google Ads campaigns to achieve targeted KPIs and ROI.- *Strategy Development:* Develop and implement effective advertising strategies tailored to our brand&rsquo;s objectives and target audience.- *Analytics &amp; Reporting:* Monitor and analyze campaign performance, generate reports, and provide actionable insights for continuous improvement.- *Budget Management:* Oversee ad spend and ensure campaigns are within budget while maximizing performance.- *A/B Testing:* Design and execute A/B tests to refine ad copy, creatives, and audience targeting.- *Market Research:* Stay updated with the latest trends and best practices in digital advertising on Meta and Google platforms.- *Collaboration:* Work closely with the marketing team to align ad strategies with overall marketing goals and initiatives.*Requirements:*- *Experience:* Proven experience in managing Meta and Google Ads campaigns with a track record of driving measurable results.- *Certifications:* Google Ads certification and Meta Ads certification are highly desirable.- *Skills:* Proficiency in Google Analytics, Meta Ads Manager, Google Ads platform, and other relevant tools.- *Analytical Abilities:* Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.- *Creativity:* Ability to develop engaging ad copy and creative assets that resonate with target audiences.- *Communication:* Excellent verbal and written communication skills.- *Detail-Oriented:* Strong attention to detail and ability to manage multiple campaigns simultaneously.*Preferred Qualifications:*- Bachelor&rsquo;s degree in Marketing, Business, CS, or a related field.- Experience with other digital marketing channels and tools.- Familiarity with SEO and content marketing strategies.*Why Join Us?*- *Innovative Environment:* Work with a team that values creativity and innovation.- *Career Growth:* Opportunities for professional development and career advancement.- *Competitive Salary:* Attractive compensation package and benefits.SajhDajh Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timeApplication Deadline: 12/10/2024Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthExperience:<ul><li>Marketing: 3 years (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Application Deadline: 15/09/2025 Expected Start Date: 01/10/2025

Meta and Google Ads Manager

Seven Zones Travel

Seven Zones Travel is a rapidly growing travel agency specializing in Holidays, Flights, Umrah, and Hajj packages. We are looking for a creative and results-driven Social Media Manager to manage our online presence and grow our brand.Key Responsibilities:<ul><li>Develop and implement effective social media strategies.</li><li>Manage company accounts on Facebook, Instagram, LinkedIn, TikTok, and other platforms.</li><li>Create engaging content (posts, stories, reels, graphics, short videos).</li><li>Run paid ad campaigns to generate leads and sales.</li><li>Monitor analytics, track performance, and suggest improvements.</li><li>Engage with customers and respond to queries/comments.</li></ul>Requirements:<ul><li>Proven experience as a Social Media Manager or similar role.</li><li>Strong knowledge of social media platforms, trends, and tools.</li><li>Excellent English communication skills (written &amp; spoken).</li><li>Creativity in content creation and branding.</li><li>Ability to manage paid campaigns (Meta Ads, Google Ads preferred).</li><li>Basic knowledge of graphic design tools (Canva, Photoshop, etc.) is a plus.</li></ul>Job Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

Marketing and Social Media Manager

Explore 1222+ Paid media manager in Lahore this September. Find roles across top companies and apply now to boost your career.