performance marketing manager

Unimack International Group

<div>
 
 
 Location:
 
 New Cairo, Egypt
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports to:
 
 VP of Sales &amp; Marketing
 
 
 
 
 About the Brand
 
 
 
 
 A fast-growing
 
 babycare and pediatric wellness brand
 
 built for modern parents. The portfolio delivers science-backed, age-appropriate formulas supporting immunity, growth, cognition, bone health, and respiratory wellbeing.
 
 
 The brand is designed to win
 
 digitally first
 
 , scale through
 
 DTC, e-commerce, and pharmacy chains
 
 , and build long-term trust with parents and healthcare professionals while remaining fully compliant.
 
 
 
 
 Your Mission
 
 
 
 
 To launch and scale a high-performing
 
 babycare brand
 
 by owning digital growth, DTC and e-commerce performance, and pharmacy chain activation, while collaborating closely with a Pharmacist Brand Manager to translate science into clear, credible HCP and consumer communication.
 
 
 This role owns
 
 brand-led commercial performance
 
 across online and pharmacy channels.
 
 
 
 
 What You&rsquo;ll Own:
 
 
 
 Digital Brand Strategy &amp; Launch
 <ul>
 <li>
 Lead the digital-first launch of the babycare portfolio.
 </li>
 <li>
 Define brand positioning, tone of voice, and content pillars for parents and caregivers.
 </li>
 <li>
 Build seamless customer journeys across awareness, consideration, purchase, and repeat.
 </li>
 <li>
 Ensure all communication is age-appropriate, compliant, and trust-driven.
 </li>
 </ul>
 
 
 
 DTC &amp; E-commerce Growth
 <ul>
 <li>
 Own brand performance across DTC websites and marketplaces, including Amazon, Noon, and local platforms.
 </li>
 <li>
 Optimize product pages, bundles, subscriptions, and launch offers.
 </li>
 <li>
 Partner with Growth and E-commerce teams on CRO, pricing, promotions, and mechanics.
 </li>
 <li>
 Use performance data to guide fast, informed decisions.
 </li>
 </ul>
 
 
 
 Performance Marketing &amp; Content
 <ul>
 <li>
 Shape creative direction for paid media across Meta, Google, TikTok, and marketplaces.
 </li>
 <li>
 Collaborate with performance teams on testing, scaling, and creative optimization.
 </li>
 <li>
 Build an always-on content engine focused on education, trust, and conversion.
 </li>
 <li>
 Work with creators and parent communities in a compliant, credibility-first manner.
 </li>
 </ul>
 
 
 
 Pharmacy Chains Growth &amp; Activation
 
 
 (In collaboration with the Trade Marketing team)
 
 
 <ul>
 <li>
 Own brand-led growth across key pharmacy chains.
 </li>
 <li>
 Work closely with Sales and Key Accounts on chain-specific strategies, launches, and promotions.
 </li>
 <li>
 Lead pharmacy activation plans, including visibility, shelf presence, in-store branding, and digital pharmacy platforms.
 </li>
 <li>
 Analyze sell-in, sell-out, and shopper data to optimize assortment, pricing, and promotional mechanics.
 </li>
 <li>
 Ensure alignment between in-store and online pharmacy brand experiences.
 </li>
 </ul>
 
 
 
 Medical &amp; HCP Marketing
 
 
 (In collaboration)
 
 
 <ul>
 <li>
 Translate approved scientific content into clear, compelling, and compliant brand messages for pediatricians, GPs, and pharmacists.
 </li>
 <li>
 Co-create detailing materials, visual aids, and sales tools with the Pharmacist Brand Manager.
 </li>
 <li>
 Act as the brand bridge between Medical, Regulatory, Quality, and Commercial teams.
 </li>
 <li>
 Support the field force with simple brand stories, objection-handling frameworks, and confident product narratives.
 </li>
 <li>
 Ensure all HCP-facing materials are aligned, consistent, and field-ready without positioning the role as a medical authority.
 </li>
 </ul>
 
 
 
 Analytics &amp; Optimization
 <ul>
 <li>
 Own and track KPIs, including CAC, conversion rates, retention, repeat purchase, pharmacy sell-out, and reviews.
 </li>
 <li>
 Monitor customer feedback and marketplace performance.
 </li>
 <li>
 Continuously test, learn, and optimize.
 </li>
 </ul>
 
 
 
 Cross-Functional Ownership
 <ul>
 <li>
 Act as the single point of truth for the brand.
 </li>
 <li>
 Align with Sales, Medical, Regulatory, Supply Chain, Growth, and E-commerce teams.
 </li>
 <li>
 Ensure launch readiness, stock availability, and demand alignment.
 </li>
 </ul>
 
 
 
 What You Bring
 <ul>
 <li>
 4 to 8 years of experience in brand, digital, growth, or e-commerce marketing.
 </li>
 <li>
 Strong exposure to DTC brands, performance marketing, or consumer-driven environments.
 </li>
 <li>
 Solid understanding of paid media, content strategy, and conversion funnels.
 </li>
 <li>
 Commercial mindset with the ability to influence sales outcomes without being in a sales role.
 </li>
 <li>
 Strong collaboration and stakeholder management skills.
 </li>
 </ul>
 
 
 Note:
 
 This role works in close collaboration with Pharmacist Brand Managers and does not necessarily require a medical or pharmacy degree.
 
 
 
 
 Big Plus If You Have
 <ul>
 <li>
 Experience with babycare, kids, wellness, or family-focused brands.
 </li>
 <li>
 Marketplace and pharmacy chain experience.
 </li>
 <li>
 Strong storytelling instincts with a trust-first mindset.
 </li>
 <li>
 Ability to balance speed, creativity, and compliance.
 </li>
 </ul>
 
 
 
 
 Why This Role
 
 <ul>
 <li>
 
 You&rsquo;re launching and scaling, not maintaining.
 
 </li>
 <li>
 
 Empowerment and total ownership across digital, e-commerce, and pharmacy chains.
 
 </li>
 <li>
 
 High visibility and direct impact on revenue and brand growth.
 
 </li>
 <li>
 
 A modern wellness brand with long-term scale and purpose.
 
 </li>
 </ul>
 
 
 
 
 
 
</div>

Sr. Brand Manager (Baby Care Brand)

Reference Agency

<div>
 
 We are hiring a
 
 Digital Marketing Lead
 
 who can
 
 own the entire marketing engine end-to-end
 
 &mdash; from strategy and positioning to execution, automation, analytics, and optimization.
 
 
 This role is ideal for a
 
 modern, self-driven marketer
 
 who is deeply familiar with
 
 AI-powered marketing tools
 
 , understands growth mechanics, and can move fast without hand-holding.
 
 
 You will not be &ldquo;waiting for briefs.&rdquo;
 
 
 
 
 
 You will
 
 build, test, automate, and scale
 
 .
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Marketing Strategy &amp; Growth
 
 
 <ul>
 <li>
 Own and execute the full marketing strategy across digital channels
 </li>
 <li>
 Translate business goals into measurable growth plans
 </li>
 <li>
 Build funnels that generate leads, conversions, and revenue
 </li>
 <li>
 Continuously test, iterate, and optimize campaigns
 </li>
 </ul>
 
 
 Content &amp; Brand Execution
 
 
 <ul>
 <li>
 Oversee content strategy across social, email, landing pages, and ads
 </li>
 <li>
 Use AI tools to ideate, generate, refine, and repurpose content
 </li>
 <li>
 Ensure brand voice consistency across all platforms
 </li>
 </ul>
 
 
 Performance &amp; Paid Media
 
 
 <ul>
 <li>
 Plan and manage paid campaigns (Meta, Google, LinkedIn, etc.)
 </li>
 <li>
 Optimize CAC, ROAS, CTR, and conversion rates
 </li>
 <li>
 A/B test creatives, copy, audiences, and funnels
 </li>
 </ul>
 
 
 AI &amp; Marketing Automation
 
 
 <ul>
 <li>
 Leverage AI tools for:
 </li>
 <li>
 Content creation &amp; optimization
 </li>
 <li>
 Audience research &amp; segmentation
 </li>
 <li>
 Ad creative generation
 </li>
 <li>
 Email marketing &amp; personalization
 </li>
 <li>
 Reporting &amp; insights
 </li>
 <li>
 Build automated workflows for lead nurturing and CRM updates
 </li>
 </ul>
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 Track and analyze performance using dashboards and analytics tools
 </li>
 <li>
 Translate data into clear insights and actionable decisions
 </li>
 <li>
 Report results, trends, and recommendations to leadership
 </li>
 </ul>
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Work closely with leadership, sales, and operations
 </li>
 <li>
 Align marketing initiatives with revenue and business priorities
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Proven experience as a Full Stack Marketer or Growth Marketer
 </li>
 <li>
 Strong understanding of the full digital marketing ecosystem
 </li>
 <li>
 Hands-on experience with
 
 AI-powered marketing tools
 
 </li>
 <li>
 Data-driven mindset with strong analytical skills
 </li>
 <li>
 Ability to work independently and take full ownership
 </li>
 <li>
 Strong communication skills (English required)
 </li>
 </ul>
 
 
 What Success Looks Like
 
 
 <ul>
 <li>
 Marketing systems run smoothly with minimal supervision
 </li>
 <li>
 Clear attribution between marketing efforts and business growth
 </li>
 <li>
 Consistent experimentation and performance improvement
 </li>
 <li>
 Marketing operates as a
 
 scalable growth engine
 
 , not random activities
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Halan - حالا

<div>
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 - Execute &amp; coordinate the planned marketing strategies to increase the retail and market place user acquisition, engagement, and retention &amp; the overall GMV.
 
 
 
 
 -Monitoring, Analyzing the user funnel data EX :
 
 
 
 
 ( Monthly active users (MAU) growth, Customer acquisition cost (CAC),Conversion rate optimization (CRO), Retention rate / Churn rate, Return on ad spend (ROAS))
 
 
 
 
 -Build up and share insights related to the current assortment situation regarding the current assortment &amp; portfolio weak points.
 
 
 
 
 -Deliver detailed weekly, monthly, quarterly, annually reports related to performance.
 
 
 
 
 -Optimizing the market place products related search and performance analysis
 
 
 
 
 -Manage the in app activities related to the E-Commerce.
 
 
 
 
 
 
 Job Requirements:
 
 
 
 
 
 -+4 years of experience in growth, performance marketing, digital marketing, or e-commerce growth roles.
 
 
 -Supervisory or team lead experience is a strong advantage.
 
 
 -Strong analytical skills with experience working with large datasets.
 
 
 -Advanced proficiency in Microsoft Excel.
 
 
 
 
</div>

Growth Supervisor

Americana Foods

<div>
 
 
 Key Accountabilities
 
 
 <ul>
 <li>
 Define clear product positioning and pricing strategies to differentiate offerings in the market and maximize profitability.
 </li>
 <li>
 Plan and execute integrated marketing campaigns across various channels, including digital, print, and in-store promotions, to drive brand awareness and sales.
 </li>
 <li>
 Work closely with sales, supply chain, finance, and other departments to ensure cohesive execution of marketing plans and alignment with business goals.
 </li>
 <li>
 Develop and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
 </li>
 <li>
 Leading and mentoring the marketing team, fostering a collaborative environment, and ensuring continuous professional development to enhance team performance.
 </li>
 <li>
 Setting clear objectives, conducting performance evaluations, and providing constructive feedback to team members to drive individual and collective success
 </li>
 </ul>
 
 
 Academic and professional qualifications
 
 :
 
 <ul>
 <li>
 BSc/BA in business administration or any relevant field
 </li>
 <li>
 7- 10 years of experience
 </li>
 </ul>
 
 
 Experience:
 
 
 <ul>
 <li>
 Proven working experience as a category marketing manager or any relevant role
 </li>
 <li>
 FMCG Background is a
 
 MUST
 
 </li>
 </ul>
 
 
 Skills:
 
 
 <ul>
 <li>
 Effective Communication &amp; Teamwork
 </li>
 <li>
 Accountability and Ownership
 </li>
 <li>
 Creativity and Innovation
 </li>
 <li>
 Driving Results and Continuous Improvement
 </li>
 <li>
 Critical Thinking and Problem Solving
 </li>
 <li>
 Empowerment and Delegation
 </li>
 <li>
 Decision-making and Judgement
 </li>
 <li>
 Change Enablement &amp; Management
 </li>
 <li>
 Strategic and Forward Thinking
 </li>
 <li>
 Talent Development
 </li>
 </ul>
</div>

Category Marketing Manager

Cilantro

<div>
 The Marketing Specialist plays a critical role in supporting the execution of the company&rsquo;s marketing and communication strategy. This role is responsible for developing and managing targeted campaigns, creating compelling content, maintaining brand consistency, and analyzing performance metrics to optimize future marketing efforts. Through cross-functional collaboration, creativity, and structured planning, the Marketing Specialist drives awareness, engagement, and customer acquisition across digital and non-digital channels.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Marketing Strategy &amp; Campaign Execution
 </li>
 <li>
 Collaborate closely with the MarCom Manager to develop and implement content marketing and demand generation strategies.
 </li>
 <li>
 Lead the execution of targeted marketing campaigns to drive awareness, engagement, and sales.
 </li>
 <li>
 Brainstorm and develop creative marketing concepts that align with brand objectives.
 </li>
 <li>
 Assist in outbound and inbound marketing activities (content creation, digital campaigns, events, etc.).
 </li>
 <li>
 Content &amp; Brand Consistency
 </li>
 <li>
 Maintain consistency in brand messaging and visuals across all marketing channels.
 </li>
 <li>
 Oversee brand assets, message frameworks, data accuracy, and terminology usage.
 </li>
 <li>
 Support the development of marketing collateral and promotional materials.
 </li>
 <li>
 Channel Activation &amp; Management
 </li>
 <li>
 Plan and execute initiatives across appropriate channels to reach target audiences.
 </li>
 <li>
 Segment audiences in digital marketing tools for personalization and improved conversion.
 </li>
 <li>
 Conduct A/B testing and optimize performance based on data insights.
 </li>
 <li>
 Stakeholder Collaboration
 </li>
 <li>
 Coordinate with internal teams and external vendors for campaigns and events.
 </li>
 <li>
 Work closely with cross-functional departments including design, operations, and sales.
 </li>
 <li>
 Support the planning and execution of promotional events and partnerships.
 </li>
 <li>
 Data &amp; Performance Analysis
 </li>
 <li>
 Analyze campaign results, conversion rates, traffic, and other key metrics.
 </li>
 <li>
 Provide recommendations for continuous improvement and enhanced ROI.
 </li>
 <li>
 Track channel penetration and brand awareness levels.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Education:
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Business Administration, or a closely related discipline.
 </li>
 <li>
 Experience:
 </li>
 <li>
 At least 2-4 years of robust experience in digital marketing and/or agency settings
 </li>
 <li>
 Skills:
 </li>
 <li>
 Showcasing a deep understanding and successful execution of marketing strategies.
 </li>
 <li>
 Outstanding abilities in writing, editing, proofreading, and conducting research, paired with excellent verbal and analytical communication skills.
 </li>
 <li>
 Proficiency in content marketing and social media management.
 </li>
 <li>
 Ability to work independently and manage multiple projects simultaneously.
 </li>
 <li>
 Strong interpersonal skills to effectively interact with various stakeholders.
 </li>
 </ul>
</div>

Senior Marketing Specialist

funch.

<div>
 
 
 Company Description
 
 
 
 funch is a daily meal subscription that delivers fresh, home-style lunches straight to your office without the hassle of browsing or delivery fees. Built for busy professionals, teams, and anyone tired of mundane meals, funch combines meal prep with innovative logistics to optimize your lunch experience. With a focus on convenience and quality, funch aims to revolutionize how lunch breaks are enjoyed. Based in Berlin, funch is dedicated to creating a smarter, more satisfying solution for everyday meals.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a full-time Hybrid role located in Cairo (with 1 week monthly spent in Dubai) for a Growth Marketing Manager. The selected candidate will spearhead strategies to expand customer acquisition, retention, and overall brand presence. Responsibilities include optimizing marketing campaigns, analyzing performance metrics, managing projects, implementing marketing automation processes, and utilizing web analytics to inform data-driven decisions. The ideal candidate will collaborate closely with cross-functional teams to drive growth and innovation.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Expertise in Growth Marketing and Marketing Analytics
 </li>
 <li>
 Experience with Project Management and Marketing Automation tools
 </li>
 <li>
 Proficient in Web Analytics to assess and improve campaign performance
 </li>
 <li>
 Strong analytical and strategic thinking abilities
 </li>
 <li>
 Excellent communication and collaboration skills
 </li>
 <li>
 Familiarity with the food or logistics industry is advantageous
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field
 </li>
 <li>
 Fluency in English, Arabic
 </li>
 </ul>
</div>

Growth Marketing Manager

Samsung Electronics

<div>
 
 Job Summary:
 
 
 We are seeking a dynamic and detail-oriented Marketing Assistant Manager to support our smartphone product marketing team. The ideal candidate will help develop and execute marketing strategies, manage campaigns, and analyze market trends to enhance brand awareness and sales performance.
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 <ul>
 <li>
 Assist in developing and implementing marketing strategies for smartphone products.
 </li>
 <li>
 Coordinate and execute marketing campaigns across digital, retail, and traditional channels.
 </li>
 <li>
 Analyze market trends, customer insights, and competitive landscape to identify opportunities.
 </li>
 <li>
 Work with internal teams (sales, product, design) to ensure brand consistency and effective messaging.
 </li>
 <li>
 Manage content creation for social media, websites, and promotional materials.
 </li>
 <li>
 Support influencer and partnership marketing initiatives to boost brand engagement.
 </li>
 <li>
 Assist in planning and executing product launches, events, and trade shows.
 </li>
 <li>
 Track marketing KPIs and prepare reports for senior management.
 </li>
 <li>
 Collaborate with external agencies and vendors for advertising, PR, and creative services.
 </li>
 </ul>
 
 
 
 
 Qualifications &amp; Skills:
 
 
 
 
 <ul>
 <li>
 Strong understanding of digital marketing, branding, and consumer behaviour.
 </li>
 <li>
 Excellent communication, project management, and multitasking skills.
 </li>
 <li>
 Passion for technology and innovation in the smartphone industry.
 </li>
 <li>
 Min 5+ years of experience.
 </li>
 </ul>
 
 
</div>

Assistant Manager Marketing Communications

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