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product marketing

PACELearn, Inc.

Job Locations: Karachi, Pakistan (Remote)Functional Department: MarketingType: Regular, Full-TimeWorking Hours: 12:00 pm &ndash; 9:00 pm PK timeAt Hidden Talent, we are committed to upholding the following core values:P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE* ]Overview: As a Product Marketing Manager with Hidden Talent, you will support the marketing efforts for our online IT training products, driving growth and engagement within our target audience. Your role will involve executing strategic marketing plans, crafting compelling messaging, and collaborating closely with the marketing team as well as cross-functional teams to ensure the success of our offerings. While prior experience in the edtech industry is preferred, we welcome candidates with a strong background in product marketing and a passion for transforming education through technology.Responsibilities: include but are not limited to:<ul><li>Market Analysis and Strategy:</li><li>Partner with the product team to understand industry trends, competitive landscape, and customer needs within the online IT training sector.</li><li>Contribute to the development of comprehensive marketing strategies to effectively position our products and drive user acquisition and retention.</li><li>Product Positioning and Messaging:</li><li>Define clear and compelling value propositions for our training offerings, highlighting their unique benefits and advantages.</li><li>Crafting engaging messaging and positioning strategies tailored to resonate with our B2C and B2B audiences of potential individual learners, and enterprise and government organizations.</li><li>Go-to-Market Planning and Execution:</li><li>Collaborate with product development teams to plan and execute successful product launches and feature releases.</li><li>Contribute to the development and lead the implementation of go-to-market strategies that leverage digital marketing channels, content marketing, and targeted campaigns.</li><li>Content Creation:</li><li>Partner with the content marketing manager to create, execute and track performance of impactful marketing content, including website copy, blog posts, email campaigns, social media content, and promotional materials.</li><li>Sales Enablement and Support:</li><li>Provide sales teams with the necessary tools, resources, and collateral to effectively promote and sell our online training products.</li><li>Collaborate with the product team to develop sales training materials and presentations to educate sales representatives on product features, benefits, and value propositions.</li><li>Performance Analysis and Optimization:</li><li>Monitor and report on key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.</li><li>Utilize data-driven insights to advise on optimization of marketing strategies, improvement of user engagement, and conversion.</li></ul>Qualifications: Minimum Education and Experience<ul><li>Bachelor's degree in Marketing, Business Administration, Education, or related field; Master's degree is a plus.</li><li>5-7 years of experience in product marketing, preferably within the edtech industry or a related field.</li><li>Strong understanding of digital marketing principles and techniques, with experience in SEO, SEM, email marketing, and social media.</li><li>Excellent English communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.</li><li>Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.</li><li>Passion for education, technology, and innovation, with a desire to make a positive impact on the future of learning.</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: In person

Product Marketing Manager

DigitalOcean

<div><div>Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you'll find your place here. We value winning together&mdash;while learning, having fun, and making a profound difference for the dreamers and builders in the world.</div>
As a Product Marketing Manager, you will play a key role in shaping how our products are positioned, launched, and adopted. You'll be responsible for executing GTM strategies, crafting compelling messaging, supporting sales and customer support teams to drive customer adoption through growth-focused initiatives.

This role is ideal for someone with at least two years of experience in product marketing, product management, or sales enablement. If you have a strong analytical mindset, a knack for storytelling, and a deep understanding of customer needs, you'll thrive in this role.

Bonus: If you have experience with WordPress and the broader WordPress ecosystem, that's a huge plus. Cloudways is widely used by WordPress agencies, developers, and businesses, so familiarity with the ecosystem will help you create more impactful marketing strategies.
<h2 class="jobSectionHeader">
What You'll Be Doing:</h2>
<h3 class="jobSectionHeader">Go-to-Market (GTM) Strategy &amp; Execution</h3>
<ul><li>Develop and execute GTM plans for new product launches, features, and updates, ensuring alignment across marketing, customer success, supportand product teams.</li>
<li>Conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging.</li>
<li>Work closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption.</li>
<li>Define success metrics for product marketing initiatives and track performance post-launch.</li>
</ul><h3 class="jobSectionHeader">Product Positioning, Pricing &amp; Messaging</h3>
<ul><li>Craft compelling value propositions, messaging frameworks, and content that resonates with our target audience, differentiating Cloudways from competitors.</li>
<li>Develop key assets such as website copy, landing pages, sales decks, one-pagers, email campaigns, and case studies to support product success.</li>
<li>Work closely with the product team to shape product development and roadmap based on market research and customer insights.</li>
<li>Partner with finance and product teams to define and optimize pricing and packaging strategies, ensuring competitiveness and revenue growth.</li>
<li>Ensure product messaging remains consistent across all channels, from marketing campaigns to customer communications.</li>
</ul><h3 class="jobSectionHeader">Sales Enablement &amp; Customer Engagement</h3>
<ul><li>Work closely with sales, partnerships, and customer success teams to provide them with the right tools, training, and content to effectively position Cloudways.</li>
<li>Create sales collateral, battle cards, product training materials, and competitive intelligence reports.</li>
<li>Develop and execute campaigns that help nurture leads, increase conversions, and reduce churn.</li>
<li>Conduct customer interviews, case studies, and surveys to gather insights that inform our messaging and product roadmap.</li>
</ul><h3 class="jobSectionHeader">Growth &amp; Adoption</h3>
<ul><li>Identify and execute growth strategies to increase adoption and expansion across different customer segments.</li>
<li>Collaborate with demand generation, lifecycle marketing, and content teams to develop and optimize growth-focused campaigns.</li>
<li>Analyze usage data, churn patterns, and customer feedback to recommend improvements that drive retention and expansion.</li>
<li>Support pricing and packaging decisions by analyzing customer needs, market trends, and competitive benchmarks.</li>
</ul><h2 class="jobSectionHeader">What We're Looking For:</h2>
<ul><li>Minimum 2+ years of experience in product marketing, product management, or sales enablement, preferably working with SaaS or cloud-based solutions.</li>
<li>Strong understanding of GTM strategies, product positioning, sales enablement, and growth frameworks.</li>
<li>Experience conducting market research, competitive analysis, and customer segmentation.</li>
<li>Ability to craft clear, compelling messaging and positioning that resonates with developers, agencies, and businesses.</li>
<li>Comfortable working cross-functionally with sales, support, product, finance, marketing, and customer success teams.</li>
<li>Strong analytical skills with the ability to interpret data and extract actionable insights.</li>
<li>Excellent written and verbal communication skills&mdash;you can simplify complex concepts for different audiences.</li>
<li>Self-motivated, highly organized, and adaptable in a fast-paced, ever-evolving environment.</li>
<li>Experience with pricing models, packaging strategies, and revenue optimization is a plus.</li>
<li>Familiarity with marketing automation tools, CRM, and analytics platforms is a plus.</li>
<li>Bonus: Experience working with WordPress or WordPress-related products (themes, plugins, hosting, etc.). Knowledge of the WordPress ecosystem, including trends, key players, and community engagement, is highly valuable.</li>
</ul><h2 class="jobSectionHeader">Why Join Us?</h2>
<ul><li>Opportunity to work at the intersection of technology, marketing, and product innovation.</li>
<li>A collaborative and growth-driven environment where your ideas matter.</li>
<li>Work with a global team that is passionate about helping businesses scale effortlessly.</li>
<li>Competitive compensation, benefits, and professional development opportunities.</li>
</ul>
<h2 class="jobSectionHeader"> 
Why You'll Like Working for DigitalOcean:</h2>
<ul><li>We are proud to work here. You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.</li>
<li>We prioritize career development. At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.</li>
<li>We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.</li>
<li>We reward our employees. The salary range for this position is between based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.</li>
<li>We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.</li>
</ul>
<ul><li>This is an onsite role</li></ul>

#LI-Onsite</div>

Sr. Product Marketing Manager

<div><div>Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you&rsquo;ll find your place here. We value winning together&mdash;while learning, having fun, and making a profound difference for the dreamers and builders in the world.</div><div>
As a Product Marketing Manager, you will play a key role in shaping how our products are positioned, launched, and adopted. You&rsquo;ll be responsible for executing GTM strategies, crafting compelling messaging, supporting sales and customer support teams to drive customer adoption through growth-focused initiatives.

This role is ideal for someone with at least two years of experience in product marketing, product management, or sales enablement. If you have a strong analytical mindset, a knack for storytelling, and a deep understanding of customer needs, you&rsquo;ll thrive in this role.

Bonus: If you have experience with WordPress and the broader WordPress ecosystem, that&rsquo;s a huge plus. Cloudways is widely used by WordPress agencies, developers, and businesses, so familiarity with the ecosystem will help you create more impactful marketing strategies.
<h2 class="jobSectionHeader">
What You&rsquo;ll Be Doing:</h2>
<h3 class="jobSectionHeader">Go-to-Market (GTM) Strategy &amp; Execution</h3>
<ul><li>Develop and execute GTM plans for new product launches, features, and updates, ensuring alignment across marketing, customer success, supportand product teams.</li>
<li>Conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging.</li>
<li>Work closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption.</li>
<li>Define success metrics for product marketing initiatives and track performance post-launch.</li>
</ul><h3 class="jobSectionHeader">Product Positioning, Pricing &amp; Messaging</h3>
<ul><li>Craft compelling value propositions, messaging frameworks, and content that resonates with our target audience, differentiating Cloudways from competitors.</li>
<li>Develop key assets such as website copy, landing pages, sales decks, one-pagers, email campaigns, and case studies to support product success.</li>
<li>Work closely with the product team to shape product development and roadmap based on market research and customer insights.</li>
<li>Partner with finance and product teams to define and optimize pricing and packaging strategies, ensuring competitiveness and revenue growth.</li>
<li>Ensure product messaging remains consistent across all channels, from marketing campaigns to customer communications.</li>
</ul><h3 class="jobSectionHeader">Sales Enablement &amp; Customer Engagement</h3>
<ul><li>Work closely with sales, partnerships, and customer success teams to provide them with the right tools, training, and content to effectively position Cloudways.</li>
<li>Create sales collateral, battle cards, product training materials, and competitive intelligence reports.</li>
<li>Develop and execute campaigns that help nurture leads, increase conversions, and reduce churn.</li>
<li>Conduct customer interviews, case studies, and surveys to gather insights that inform our messaging and product roadmap.</li>
</ul><h3 class="jobSectionHeader">Growth &amp; Adoption</h3>
<ul><li>Identify and execute growth strategies to increase adoption and expansion across different customer segments.</li>
<li>Collaborate with demand generation, lifecycle marketing, and content teams to develop and optimize growth-focused campaigns.</li>
<li>Analyze usage data, churn patterns, and customer feedback to recommend improvements that drive retention and expansion.</li>
<li>Support pricing and packaging decisions by analyzing customer needs, market trends, and competitive benchmarks.</li>
</ul><h2 class="jobSectionHeader">What We&rsquo;re Looking For:</h2>
<ul><li>Minimum 2+ years of experience in product marketing, product management, or sales enablement, preferably working with SaaS or cloud-based solutions.</li>
<li>Strong understanding of GTM strategies, product positioning, sales enablement, and growth frameworks.</li>
<li>Experience conducting market research, competitive analysis, and customer segmentation.</li>
<li>Ability to craft clear, compelling messaging and positioning that resonates with developers, agencies, and businesses.</li>
<li>Comfortable working cross-functionally with sales, support, product, finance, marketing, and customer success teams.</li>
<li>Strong analytical skills with the ability to interpret data and extract actionable insights.</li>
<li>Excellent written and verbal communication skills&mdash;you can simplify complex concepts for different audiences.</li>
<li>Self-motivated, highly organized, and adaptable in a fast-paced, ever-evolving environment.</li>
<li>Experience with pricing models, packaging strategies, and revenue optimization is a plus.</li>
<li>Familiarity with marketing automation tools, CRM, and analytics platforms is a plus.</li>
<li>Bonus: Experience working with WordPress or WordPress-related products (themes, plugins, hosting, etc.). Knowledge of the WordPress ecosystem, including trends, key players, and community engagement, is highly valuable.</li>
</ul><h2 class="jobSectionHeader">Why Join Us?</h2>
<ul><li>Opportunity to work at the intersection of technology, marketing, and product innovation.</li>
<li>A collaborative and growth-driven environment where your ideas matter.</li>
<li>Work with a global team that is passionate about helping businesses scale effortlessly.</li>
<li>Competitive compensation, benefits, and professional development opportunities.</li>
</ul>
<h2 class="jobSectionHeader"> 
Why You&rsquo;ll Like Working for DigitalOcean:</h2>
<ul><li>We are proud to work here. You&rsquo;ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud computing so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.</li>
<li>We prioritize career development. At DO, you&rsquo;ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.</li>
<li>We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being, from one-time work from home stipend to wellness allowance to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.</li>
<li>We reward our employees. The salary range for this position is between based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.</li>
<li>We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.</li>
</ul>
<ul><li>This is an onsite role</li></ul>

#LI-Onsite</div></div>

Sr. Product Marketing Manager New

Mashreq

<div>
 
 Job Purpose
 
 
 
 
 
 1. Drive strategic marketing efforts to achieve business objectives which includes account acquisition target as per eligibility criteria and transactions/volume target post onboarding
 
 
 2. Deliver Acquisition, Spend &amp; Engagement through extensive digital, offline &amp; owned assets and use analytics for tracking, optimization &amp; deliver ROI
 
 
 3. Multi layered &amp; intensive stakeholders management across Business Partners, Agencies (Media, ATL &amp; BTL creative) and Economic Departments
 
 
 4. Define &amp; implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase and customer experience for New To Bank and Existing To Bank customers
 
 
 
 
 
 
 
 
 Key result Areas
 
 
 
 
 
 Drive strategic marketing efforts and innovative digital first solutions to acquire high quality customers as per the required eligibility criteria and account balance requirement for the higher segment of Mashreq NEO.
 
 
 Manage the entire segments marketing plan, calendar and annual budget. Scale up digital acquisition campaign while keeping Cost Per Acquisition efficient.
 
 
 End to end management of digital marketing acquisition strategy, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touchpoints to boost Acquisition, Activation, Spend, Engagement and overall visibility to build brand equity for the segment.
 
 
 Define strategies and develop comprehensive &amp; impactful Digital Marketing Plans covering Acquisition channels / paid media include but not limited to Search Engine Marketing, SEO/ASO, Display banners, social media (Facebook, Instagram, LinkedIn, Snapchat, Twitter/X, YouTube), Partnerships, Email Marketing, Affiliates, Influencers, etc. Supported by offline &amp; awareness media, owned (utilize bank&rsquo;s internal assets) and earned (PR).
 
 
 Other channel of responsibilities in addition to the above:
 
 
 - Direct Marketing through EDMs, SMS &amp; trigger communications
 
 
 - Search Engine Marketing &amp; SEO/ASO implementation
 
 
 - MoEngage campaigns (Push Notifications &amp; In-App Banners) through Mobile Banking
 
 
 - Mashreq Mobile App and Online Banking registration &amp; activation
 
 
 - Leverage ATMs (in branch &amp; remote)
 
 
 - Product application journey &amp; website banners / landing page
 
 
 - Explore digital partners / solutions to expand reach &amp; improve effectiveness, e.g. DMP, aggregators, 1st party data providers, etc
 
 
 Leverage analytics to track campaigns effectiveness through each channel, understand segmentations to identify opportunities, and maximize channels performance.
 
 
 Lead and provide direction to marketing team members, internal stakeholders and agency partners to take on challenges to meet business targets.
 
 
 Track competitor activities and proactively develop suitable marketing responses.
 
 
 Implement digital led referral program and cross-sell campaigns.
 
 
 Responsible for adhering to the campaign launch calendar and implementing key control points as per bank&rsquo;s policies &amp; processes.
 
 
 Multi layered Stakeholders Management
 
 
 &bull; Business Partners: work closely with Business Head and Product Managers to define marketing strategy and integrated marketing plans to achieve business targets
 
 
 &bull; Agencies: manage Media, ATL &amp; BTL creative agencies and put in measures to improve the output. Ensure the bank gets optimum output for the marketing investment and put cost saving measures wherever possible
 
 
 &bull; Economic Departments: ensure the required permits for marketing promotions are in place
 
 
 &bull; Engage/influence all related internal stakeholders (e.g. product, digital teams, technology, BIU)
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
 &bull; 8+ years of relevant marketing experience in digital acquisition for banks/fintech or relevant field such as e-commerce
 
 
 &bull; Proven track record in driving successful digital marketing / acquisition campaigns, conceptualizing, developing and executing digital marketing campaigns
 
 
 &bull; Experience in driving marketing campaigns to acquire premium / high quality audience
 
 
 &bull; Deep understanding of business dynamics, profitability and growth drivers
 
 
 &bull; Ability to engage and influence senior stakeholders
 
 
 &bull; Proven ability to leverage external agencies &amp; alliance partners to deliver outstanding campaigns
 
 
 &bull; Excellent communication skills (verbal and writing)
 
 
 &bull; Leadership skills to lead and motivate diversely-skilled teams to achieve business outcomes
 
 
 &bull; Entrepreneurial with strong drive to succeed, with commitment &amp; result orientation
 
 
 &bull; Creative thinker, strong ideation, proactive &amp; relentless executor with attention to detail
 
 
 &bull; Strong expertise in banking products marketing with proven track record of building a brand
 
</div>

AVP - Product Marketing (Mashreq Global Network Pakistan)

BREACHIT

Location: Karachi (Hybrid)&#11835;About BREACHITBREACHIT is a fast-growing streetwear and lifestyle brand tailored for Gen Z in Pakistan. We&rsquo;re redefining customization and culture in fashion, blending creativity with cutting-edge e-commerce.We are seeking a dynamic, female leader who can be the face of our brand, driving both marketing strategy and product development while building a strong digital presence.&#11835;Key Responsibilities<ul><li>Brand Leadership</li></ul><ul><li>Represent BREACHIT as the face of the brand across campaigns, social media, exhibitions, and pop-ups.</li></ul><ul><li>Marketing &amp; Growth</li></ul><ul><li>Oversee Meta Ads, SEO, and website structure for growth and conversions.</li></ul><ul><li>Manage social media platforms with engaging, consistent, and trend-driven content.</li></ul><ul><li>Build strong organic traffic across all digital channels.</li></ul><ul><li>Drive influencer marketing collaborations to scale brand presence.</li></ul><ul><li>Content &amp; Creative</li></ul><ul><li>Lead product shoots and content creation that aligns with BREACHIT&rsquo;s identity.</li></ul><ul><li>Product Development</li></ul><ul><li>Research and develop new products aligned with market trends.</li></ul><ul><li>Coordinate product launches and ensure innovative offerings.</li></ul><ul><li>Events &amp; Activations</li></ul><ul><li>Lead brand exhibitions and pop-up events, representing BREACHIT to customers and partners.</li></ul>&#11835;Requirements<ul><li>Female candidate, confident in being a public face of the brand.</li></ul><ul><li>Hybrid working model (remote + on-ground for shoots, events, and exhibitions).</li></ul><ul><li>Strong knowledge of social media management, digital marketing, and content creation.</li></ul><ul><li>Hands-on experience in product development and trend research.</li></ul><ul><li>Proactive, creative, and up-to-date with global &amp; local fashion/marketing trends.</li></ul>&#11835;Compensation<ul><li>Base Salary: PKR 60,000 - 80,000</li></ul><ul><li>10% Profit Share after 3 months of proven successful performance.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Marketing & Product Development Manager

3A Group 

Job Title:Product SpecialistHere&rsquo;s an excellent career opportunity for fresh graduates to work with an innovative Marketing Team in a leading Pharmaceutical Company &mdash; specifically for creating awareness among doctors, with the required qualifications:WE ARE HIRING &ndash; MARKETING TEAM (FIELD FORCE)Industry: PharmaceuticalLocation: Multan, Faisalabad, Karachi, Rawalpindi &amp; PeshawarPositions: Product SpecialistJoin our growing pharmaceutical company and play a key role in creating awareness about high-quality innovative medicines to the medical community. We are looking for enthusiastic and dedicated individuals to become part of our field marketing team, responsible for visiting consultants, professors, Associate and assistant professors.Key Responsibilities<ul><li>Build and maintain strong professional relationships with healthcare providers</li><li>Effectively communicate the product knowledge, latest studies and therapeutic benefits</li><li>Achieve monthly sales and activity targets</li><li>Provide timely feedback on market trends and competitor's activities</li></ul>Qualifications<ul><li>BS Zoology / BS Biology / Pharm-D / B-Pharmacy</li><li>Fresh graduates or candidates with field experience will be preferred</li><li>Strong communication, good speakers and interpersonal skills</li><li>Self-motivated, energetic, and target-oriented</li><li>Willingness to travel within assigned territory</li></ul>What We Offer<ul><li>Attractive salary + attractive incentives</li><li>Fuel / travel allowance</li><li>Career growth and development opportunities</li><li>Supportive and professional work environment</li></ul>Job Types: Full-time, FresherPay: Rs30,000.00 - Rs40,000.00 per monthWork Location: In person

Product Specialist

KRANK

Position: Senior Marketing Lead
 Location: Karachi, Pakistan
 
About the Role: 
As Krank continues to expand, we are seeking a dynamic Senior Marketing to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces with a huge opportunity for career progression. If you’re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li>
<li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li>
<li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank’s brand presence.</li>
<li>Own and manage the full marketing funnel—from website optimization and paid campaign management to lead nurturing and analytics.</li>
<li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li>
<li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li>
<li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li>
<li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li>
<li>Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.</li>
<li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li>
</ul>
What We Are Looking For: 
<ul>
<li>7+ years of marketing experience, including 3+ years in a leadership role.</li>
<li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li>
<li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li>
<li>Strong copywriting and storytelling skills for multi-channel campaigns.</li>
<li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li>
<li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li>
<li>Track record of working with small & large organisations.</li>
<li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li>
<li>Experience managing agencies, freelancers, and cross-functional teams.</li>
</ul>

Senior Marketing Lead

Explore 1067+ Product marketing in Karachi this September. Find roles across top companies and apply now to boost your career.