product marketing manager (ai solutions) Jobs in Chicago

product marketing manager (ai solutions)

brand marketing manager

marketing manager, integration & projects Jobs in Chicago

marketing manager, integration & projects

product marketing manager ai solutions

Axiom Law

<div>Overview:

As a Solution Marketing Manager at Axiom, you will be pivotal in driving our Tech+Talent 2026 vision forward. This remote role offers an exciting opportunity for a strategic thinker and marketer skilled in developing compelling value propositions for AI-powered solutions that resonate deeply with diverse target audiences. By collaborating with cross-functional teams, you will play a key role in executing our go-to-market strategies, enhancing our market presence, and boosting customer engagement.

For over 25 years, Axiom has been a trailblazer in the alternative legal services landscape, proudly serving more than 1,500 legal departments across the globe. We deliver a unique and innovative blend of world-class legal talent and advanced AI tools, offering solutions that range from fully integrated project teams to individual secondments&mdash;uniting top-tier legal talent with cutting-edge technology. Our expertise spans 12 practice areas, empowering clients from Fortune 100 companies to SMBs to tackle complex legal challenges.

Join us to be part of a culture that celebrates collaboration, innovation, and success. Become a member of a forward-thinking company that values creativity and strategic insight.

Key Responsibilities:

1. Marketing Strategy Development and Execution:
<ul>
<li>Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives.</li>
<li>Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics.</li>
<li>Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals.</li>
</ul>
2. Solution Positioning and Messaging:
<ul>
<li>Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom&rsquo;s AI capabilities.</li>
<li>Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral.</li>
<li>Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts.</li>
</ul>
3. Marketing Execution:
<ul><li>Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels.</li>
<li>Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation.</li>
<li>Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously.</li>
</ul>
4. Cross-Functional Collaboration:
<ul>
<li>Work closely with sales teams to capture customer insights and refine solution selling approaches.</li>
<li>Engage with strategy teams to deliver market feedback that guides prioritization of initiatives.</li>
<li>Collaborate with commercial teams to harness customer experiences in marketing narratives and success stories.</li>
</ul>
5. Project Management:
<ul>
<li>Maintain detailed project plans, timelines, and documentation for marketing initiatives.</li>
<li>Identify and mitigate potential risks to ensure successful program delivery.</li>
</ul>
Success metrics
<ul>
<li>Achievement of monthly and quarterly Tech+Talent marketing goals.</li>
</ul><ul><li>Increase in engagement with solution marketing content (website traffic, LinkedIn followers, email open and CTR, etc.).</li>
</ul><ul><li>Timely and effective execution of marketing programs resulting in a high volume of client leads, wins, and referrals.</li>
</ul>
Qualifications:
<ul>
<li>5-7 years of experience in product marketing, solution marketing, or a similar role, ideally within the legal services, professional services, or technology sector.</li>
</ul><ul><li>Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies.</li>
</ul><ul><li>Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously.</li>
</ul><ul><li>Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.</li>
</ul><ul><li>Proven success in developing and executing effective GTM strategies for tech-based solutions.</li>
</ul><ul><li>Strategic mindset with robust analytical and problem-solving skills.</li>
</ul><ul><li>Self-motivated and capable of working independently in a remote environment while managing multiple priorities.</li>
</ul><ul><li>Strong messaging capabilities, ideally with experience in legal industry marketing.</li>
</ul><ul><li>Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot).</li>
</ul><ul><li>Ability to translate strategic objectives into effective, market-specific programs.</li>
</ul><ul><li>Track record of driving results in a high-growth, innovative, and fast-paced environment.</li>
</ul><ul><li>Legally eligible to work in the U.S.</li>
</ul><ul><li>Bachelor's degree in marketing, business, communications, or a related field preferred</li>
</ul>
Characteristics:
<ul>
<li>Proactive self-starter, intrinsically motivated</li>
</ul><ul><li>Intelligent, with strong critical thinking skills</li>
</ul><ul><li>Ability to think strategically, paired with high attention to detail in execution</li>
</ul><ul><li>Positive, can-do attitude</li>
</ul><ul><li>Ability to prioritize multiple projects simultaneously, naturally high RPM</li>
</ul><ul><li>Strong interpersonal skills a must; values influencing &amp; building relationships</li>
<li>Collaborative team player, yet also comfortable working independently</li>
</ul>
Axiom&rsquo;s total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role is $80,000-$85,000 and you will be eligible to participate in our cash bonus plan which on target would be 20% of your base salary for a Manager role in the Marketing team. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include &ldquo;Applicant Accommodation&rdquo; in the subject line. 
 
#LI-SG1</div>

Product Marketing Manager (AI Solutions)

AXIOM

<div>Overview:

As a Solution Marketing Manager at Axiom, you will be pivotal in driving our Tech+Talent 2026 vision forward. This remote role offers an exciting opportunity for a strategic thinker and marketer skilled in developing compelling value propositions for AI-powered solutions that resonate deeply with diverse target audiences. By collaborating with cross-functional teams, you will play a key role in executing our go-to-market strategies, enhancing our market presence, and boosting customer engagement.

For over 25 years, Axiom has been a trailblazer in the alternative legal services landscape, proudly serving more than 1,500 legal departments across the globe. We deliver a unique and innovative blend of world-class legal talent and advanced AI tools, offering solutions that range from fully integrated project teams to individual secondments&mdash;uniting top-tier legal talent with cutting-edge technology. Our expertise spans 12 practice areas, empowering clients from Fortune 100 companies to SMBs to tackle complex legal challenges.

Join us to be part of a culture that celebrates collaboration, innovation, and success. Become a member of a forward-thinking company that values creativity and strategic insight.

Key Responsibilities:

1. Marketing Strategy Development and Execution:
<ul>
<li>Lead the development and execution of the Tech+Talent 2026 marketing strategy to achieve key business objectives.</li>
<li>Utilize market research to identify trends, customer needs, and insights that shape and inform our marketing tactics.</li>
<li>Design and implement innovative marketing campaigns tailored to targeted customer segments, ensuring alignment with strategic goals.</li>
</ul>
2. Solution Positioning and Messaging:
<ul>
<li>Develop clear and compelling solution positioning and messaging that differentiates Axiom's offerings with a specific focus on Axiom's AI capabilities.</li>
<li>Collaborate with strategy, technology, and commercial teams to convert capabilities into customer-centric benefits and articulate these in marketing collateral.</li>
<li>Create engaging sales enablement materials, including solution briefs, presentations, and case studies to support sales efforts.</li>
</ul>
3. Marketing Execution:
<ul><li>Drive the execution of our marketing plan for new solution launches, ensuring seamless integration across multiple digital channels.</li>
<li>Coordinate with marketing communications to deploy campaigns that drive brand awareness and increase demand generation.</li>
<li>Analyze marketing campaign performance and leverage data-driven insights to refine and optimize strategies continuously.</li>
</ul>
4. Cross-Functional Collaboration:
<ul>
<li>Work closely with sales teams to capture customer insights and refine solution selling approaches.</li>
<li>Engage with strategy teams to deliver market feedback that guides prioritization of initiatives.</li>
<li>Collaborate with commercial teams to harness customer experiences in marketing narratives and success stories.</li>
</ul>
5. Project Management:
<ul>
<li>Maintain detailed project plans, timelines, and documentation for marketing initiatives.</li>
<li>Identify and mitigate potential risks to ensure successful program delivery.</li>
</ul>
Success metrics
<ul>
<li>Achievement of monthly and quarterly Tech+Talent marketing goals.</li>
</ul><ul><li>Increase in engagement with solution marketing content (website traffic, LinkedIn followers, email open and CTR, etc.).</li>
</ul><ul><li>Timely and effective execution of marketing programs resulting in a high volume of client leads, wins, and referrals.</li>
</ul>
Qualifications:
<ul>
<li>5-7 years of experience in product marketing, solution marketing, or a similar role, ideally within the legal services, professional services, or technology sector.</li>
</ul><ul><li>Strong understanding of B2B marketing dynamics and experience in implementing comprehensive marketing strategies.</li>
</ul><ul><li>Demonstrated program and project management skills, with a track record of managing multiple campaigns and workstreams simultaneously.</li>
</ul><ul><li>Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.</li>
</ul><ul><li>Proven success in developing and executing effective GTM strategies for tech-based solutions.</li>
</ul><ul><li>Strategic mindset with robust analytical and problem-solving skills.</li>
</ul><ul><li>Self-motivated and capable of working independently in a remote environment while managing multiple priorities.</li>
</ul><ul><li>Strong messaging capabilities, ideally with experience in legal industry marketing.</li>
</ul><ul><li>Proficient with CRM applications (such as Salesforce.com) and marketing automation systems (such as HubSpot).</li>
</ul><ul><li>Ability to translate strategic objectives into effective, market-specific programs.</li>
</ul><ul><li>Track record of driving results in a high-growth, innovative, and fast-paced environment.</li>
</ul><ul><li>Legally eligible to work in the U.S.</li>
</ul><ul><li>Bachelor's degree in marketing, business, communications, or a related field preferred</li>
</ul>
Characteristics:
<ul>
<li>Proactive self-starter, intrinsically motivated</li>
</ul><ul><li>Intelligent, with strong critical thinking skills</li>
</ul><ul><li>Ability to think strategically, paired with high attention to detail in execution</li>
</ul><ul><li>Positive, can-do attitude</li>
</ul><ul><li>Ability to prioritize multiple projects simultaneously, naturally high RPM</li>
</ul><ul><li>Strong interpersonal skills a must; values influencing &amp; building relationships</li>
<li>Collaborative team player, yet also comfortable working independently</li>
</ul>
Axiom's total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role is $80,000-$85,000 and you will be eligible to participate in our cash bonus plan which on target would be 20% of your base salary for a Manager role in the Marketing team. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include &quot;Applicant Accommodation&quot; in the subject line. 
 
#LI-SG1</div>

ActiveCampaign

<div><div><div>As our Senior Customer &amp; Market Insight Analyst , you won't just be analyzing data&mdash;you'll be the critical link connecting customer sentiment, market shifts, and product innovation to drive ActiveCampaign's strategy. Operating at the intersection of competitive intelligence, emerging AI technologies, and Voice of Customer (VoC) feedback, your mission will be to turn thousands of data points into clear, actionable insights that inform decisions at the highest levels of Product, Marketing, and Customer Experience. This role is about shaping how ActiveCampaign listens, learns, and acts, directly contributing to the evolution of Active Intelligence as we transform how businesses connect and grow.</div></div>
<div><div><h3 class="jobSectionHeader">On a typical day, you might:</h3><ul><li><ul><li>
Maintain a real-time, comprehensive understanding of the marketing, CX, and broader AI technology landscape, tracking direct competitors and adjacent innovators</li><li>
Analyze emerging technologies and trends, particularly in AI, automation, and data-driven engagement, to anticipate impacts on customer expectations and competitive positioning</li><li>
Partner with Product Marketing, Product Management, and Strategy to connect external market signals to internal decisions on product positioning, pricing, and roadmap direction</li><li>
Own end-to-end reporting and analysis of customer sentiment across NPS, CSAT, surveys, reviews, interviews, and community feedback channels</li><li>
Produce quarterly &quot;Voice of the Market &amp; Customer&quot; reports, integrating sentiment analytics, competitive insights, and forward-looking recommendations for executive audiences</li><li>
Identify leading indicators of churn, expansion, and advocacy by tracking sentiment and behavioral trends, highlighting how AI usage correlates with key customer outcomes</li><li>
Integrate data across platforms like Enterpret, Clozd, and Gainsight to create a unified view of the customer and market for continuous strategic reporting.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader">The ideal candidate will bring:</h3><ul><li><ul><li>
5+ years of hands-on experience in customer insights, market intelligence, or strategy analysis, ideally within a SaaS or marketing technology environment</li><li>
Demonstrated ability to interpret and synthesize both qualitative and quantitative data into clear, strategic recommendations</li><li>
Strong understanding of customer sentiment measurement (NPS, CSAT, review data) and various market research methodologies</li><li>
Familiarity with AI and emerging tech trends in the marketing, data, or automation industries</li><li>
Proficiency in data insights (using Excel) and visualization tools (e.g., Looker, Enterpret, Clozd, Qualtrics, etc.)</li><li>
Exceptional communication, data storytelling, and stakeholder management skills.</li></ul></li></ul></div></div>
<div><div>$108,000 - $148,500 a year</div><div>
Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate&rsquo;s skills, experience, and work location.</div></div>
<div><div>About ActiveCampaign:</div><div>
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate&ndash;freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.</div><div></div><div> 
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes&ndash;fine-tuned with billions of data points to drive real results for their unique business.</div><div></div><div> 
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities&ndash;where ideas become impact and potential turns into real results.</div><div></div><div> 
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don&rsquo;t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.</div><div></div><div> 
Perks and benefits:</div><div>
At ActiveCampaign, we prioritize employees&rsquo; well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you&rsquo;ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.</div><div></div><div> 
Here are some of the benefits we offer:</div><ul><li>Comprehensive Health &amp; Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.</li><li>Growth &amp; Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.</li><li>Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.</li><li>Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.</li><li>Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.</li></ul><div></div><div> 
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. 
</div><div></div> 
<div>Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.</div></div>
<div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div></div></div>

Senior Customer & Market Insight Analyst

Caterpillar

<div>Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do &ndash; but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here &ndash; we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
Are you a dynamic marketing professional with a passion for driving product adoption and delivering meaningful business outcomes? Cat Digital&rsquo;s ALI team is seeking a Senior Marketing Consultant to lead marketing and communication initiatives across our growing Leads portfolio.
The ALI organization focuses on collecting complete, high-quality data from across Caterpillar and the dealer network to deliver actionable insights and drive customer success. In this role, you&rsquo;ll help accelerate understanding and adoption of new ALI products internally and across the dealer network.
As a Marketing Consultant, you will help support growth and understanding of new digital Lead products across internal and dealer audiences. This role will support communication and content development and management to accelerate the adoption and enterprise understanding of Caterpillar generated Leads and the One Funnel product.
What You Will Do:<ul><li>
Define requirements for email, communication, and marketing initiatives that increase product visibility and adoption.</li><li>
Coordinate key product communications (release notes, bug updates, NPIs) and ensure timely delivery.</li><li>
Track performance metrics and analyze dealer and internal audience behaviors.</li><li>
Work with Product Managers to ensure consistent marketing processes, visual standards, and performance tracking across product teams.</li><li>
Align training materials, content releases, and webinars to maximize engagement.</li><li>
Manage content, scheduling, and preparation for internal and dealer-facing webinars and stakeholder updates.</li><li>
Manage the CatDealer.com presence for the Leads and One Funnel portfolio.</li><li>
Leverage AI, automation, and emerging technologies to improve marketing performance.</li><li>
Collaborate with the internal marketing teams on campaigns and adoption strategies.</li><li>
Partner with adoption teams to design email journeys and build adoption-focused features.</li><li>
Identify gaps in adoption and lead improvement projects in collaboration with Insights, Adoption, and Product teams.</li></ul>
What You Will Have:<ul><li>
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.</li><li>
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.</li><li>
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.</li><li>
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.</li><li>
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.</li><li>
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.</li><li>
Strategic Thinking: Knowledge of the importance of &quot;big picture&quot; thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.</li></ul>
Considerations for Top Candidates:<ul><li>
Proven experience leading marketing and communication initiatives.</li><li>
Experience creating dynamic content for product portfolios.</li><li>
Strong analytical skills with the ability to track metrics and personalize campaigns.</li><li>
Excellent coordination, project management, and communication skills.</li></ul>
Additional Information:
This position will have the option to be based out of Chicago, IL; Peoria, IL or Irving, TX offices.
#LI
#BI (used to post on Built In Chicago)
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We&rsquo;ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world&rsquo;s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we&rsquo;ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Summary Pay Range:
$106,194.25 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.<ul><li>
Medical, dental, and vision benefits*</li><li>
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*</li><li>
401(k) savings plans*</li><li>
Health Savings Account (HSA)*</li><li>
Flexible Spending Accounts (FSAs)*</li><li>
Health Lifestyle Programs*</li><li>
Employee Assistance Program*</li><li>
Voluntary Benefits and Employee Discounts*</li><li>
Career Development*</li><li>
Incentive bonus*</li><li>
Disability benefits</li><li>
Life Insurance</li><li>
Parental leave</li><li>
Adoption benefits</li><li>
Tuition Reimbursement</li></ul>
<ul><li>These benefits also apply to part-time employees</li></ul>
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
November 19, 2025 - December 3, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.</div>

Sr. Marketing Consultant - Leads & One Funnel Portfolio

Perfect Fit

<div>The Director of Content Strategy is both a hands-on content creator and a strategic leader responsible for setting the direction, roadmap, and execution framework for content across the company&rsquo;s global, multi-industry portfolio. This role ensures that content is the engine of marketing performance, connecting corporate and product/solution messaging to measurable outcomes in SEO, SEM, media, PR, and AIO.
This leader will guide the strategy, governance, and measurement of all content efforts while rolling up their sleeves to write, edit, and refine high-impact content. Their charter extends to corporate and product video frameworks, social media guidance, and event playbooks. The ultimate purpose of this role is to establish effective, systematic, and cohesive top-down content strategy and execution that fuels growth and share of voice.
Key Responsibilities<ul><li>
Global Strategy &amp; Planning</li><li>
Develop and champion a unified global content strategy aligned to corporate goals, product/solution priorities, and regional marketing needs.</li><li>
Drive both corporate and product/solution SEO and SEM strategies, ensuring content is discoverable and optimized across search engines and AI-driven discovery platforms.</li><li>
Lead media and PR strategy focused on share of voice and third-party validation, including AIO/Answer Engine Optimization.</li><li>
Establish content themes, pillars, and messaging frameworks scalable across industries and product lines.</li><li>
Own the editorial calendar and roadmap, ensuring delivery of high-quality assets (case studies, whitepapers, blogs, reports, webinars, video, etc.) for all buyer journey stages.</li></ul>
2. Content Governance &amp; Execution<ul><li>
Define and enforce content governance standards, including brand voice, tone, and compliance.</li><li>
Write and edit copy across multiple formats while leading a team in scaling production.</li><li>
Provide frameworks for corporate and product/solution video content, including scripts, storyboards, and guidelines.</li><li>
Establish playbooks for pre- and post-event content strategy, ensuring teams systematically capture and repurpose insights from panels, presentations, and events.</li><li>
Provide direction for social media content and strategy to ensure alignment with overarching brand goals.</li></ul>
3. Performance &amp; Measurement<ul><li>
Define KPIs for content performance (organic traffic, share of voice, MQL-to-SQL conversion, engagement metrics).</li><li>
Build dashboards to track performance across SEO, SEM, PR/media, and social channels.</li><li>
Use data to optimize assets, double down on successful formats, and refine strategy.</li><li>
Demonstrate clear ROI for content investments, balancing resources across corporate, product, and solution-level needs.</li></ul>
4. Leadership &amp; Team Development<ul><li>
Lead, mentor, and grow a team of content specialists organized by industry verticals or product lines.</li><li>
Balance hands-on content creation with people management and strategic leadership.</li><li>
Manage agency and freelancer relationships to extend content capacity as needed.</li><li>
Foster a culture of experimentation, quality, and accountability.</li></ul>
5. Cross-Functional Partnership<ul><li>
Serve as the content evangelist across the organization, partnering with executive leadership, product marketing, sales enablement, and regional marketing.</li><li>
Align content strategy with go-to-market priorities and campaign execution.</li><li>
Collaborate with demand gen, digital, and PR/media functions to ensure consistent and impactful messaging.</li></ul> 
Experience<ul><li>
10+ years in content marketing or editorial leadership in B2B, ideally with SaaS, enterprise, or multi-industry exposure.</li><li>
5+ years in senior leadership roles with global or multi-functional teams.</li><li>
Proven success in developing and executing content strategies tied to SEO, SEM, PR/media, and measurable pipeline growth.</li><li>
Experience balancing strategic planning with hands-on content creation.</li></ul>
Skills &amp; Knowledge<ul><li>
Deep expertise in SEO, SEM, AEO, and AIO, with practical understanding of how content impacts discoverability across both traditional and AI-driven platforms.</li><li>
Strong writing and editing skills across multiple formats (long-form, short-form, corporate messaging, video scripts, PR).</li><li>
Ability to direct social media content and engagement strategies.</li><li>
Familiarity with CMS, DAM, and marketing automation tools.</li><li>
Strong analytical mindset with comfort in dashboards, analytics, and content intelligence platforms.</li></ul>
Education<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field. Master&rsquo;s degree or certifications (SEO, content strategy, PR) a plus.</li></ul></div>

Director of Content Strategy

Synchrony

<div>Job Description:<div><div>
Summary: 
We are seeking a highly skilled Technical SEO &amp; Generative Engine Optimization (GEO) Specialist to lead the technical SEO initiatives for our financial services platform. This role focuses on optimizing our digital presence for generative AI-driven search engines and platforms, ensuring that complex financial content is accurately indexed, discoverable, and trustworthy. The ideal candidate will combine deep technical SEO expertise with AI literacy and critical thinking, tailoring strategies to meet the rigorous compliance, security, and trust requirements unique to financial services.
Our Way of Working
We&rsquo;re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.</div><div>
Essential Responsibilities:</div><div><ul><li>
Conduct in-depth technical SEO audits focusing on site architecture, crawlability, indexing, site speed, security (including HTTPS and data protection), and structured data to ensure compliance and optimal visibility in generative AI-enabled search environments.</li></ul></div><div><ul><li>
Define clear SEO goals addressing complex business challenges typical in financial services, troubleshoot SEO and generative engine issues, and interpret AI outputs within regulatory and financial contexts.</li></ul></div><div><ul><li>
Implement advanced schema markup and structured data specifically relevant to financial products, services, and regulatory disclosures to enhance site understanding by generative search engines.</li></ul></div><div><ul><li>
Collaborate closely with IT, compliance, and web development teams to implement technical SEO solutions that align with financial industry standards and improve indexing, canonicalization, crawl budget, and site performance.</li></ul></div><div><ul><li>
Utilize log file analysis and other diagnostic methods to uncover and resolve technical SEO challenges, ensuring robust discoverability of critical financial information by AI-powered search agents.</li></ul></div><div><ul><li>
Maintain up-to-date knowledge of generative AI capabilities, limitations, and best practices as they relate to search within the highly regulated financial sector.</li></ul></div><div><ul><li>
Lead site migrations and technical SEO projects with attention to risk management, compliance impact, and maintaining organic search equity.</li></ul></div><div><ul><li>
Communicate complex technical SEO and AI optimization strategies to compliance officers, business leaders, and technical teams ensuring alignment with business and regulatory objectives.</li></ul></div><div><ul><li>
Develop and deliver training and documentation to internal teams on technical SEO practices, focusing on generative engine optimization under financial compliance requirements.</li></ul></div><div>
Qualifications/Requirements:</div><div><ul><li>
Bachelor&rsquo;s Degree or in lieu of degree, a high school diploma/GED and 6+ years of technical experience preferably within the financial services or highly regulated industries, focusing on site architecture, crawlability, schema markup, and indexing.</li></ul></div><div><ul><li>
3+ years of technical SEO experience</li></ul></div><div><ul><li>
Critical thinking and problem-solving skills, capable of breaking down complex SEO and AI-driven search engine challenges specific to financial services.</li></ul></div><div><ul><li>
Demonstrated AI literacy with a fundamental understanding of agentic AI systems&rsquo; impact on search, capable of distinguishing between various AI technologies and their implications.</li></ul></div><div><ul><li>
Proven ability to communicate technical SEO and AI concepts intuitively to diverse stakeholders including compliance officers, business leaders, and product teams.</li></ul></div><div><ul><li>
Experience with SEO tools like Screaming Frog, DeepCrawl, Google Search Console, SEMrush, Ahrefs, and structured data testing tools.</li></ul></div><div><ul><li>
Proficiency in HTML, CSS, JavaScript, and familiarity with CMS platforms used in financial services environments.</li></ul></div><div>
Desired Characteristics:</div></div><div><div><ul><li>
Strong understanding of the regulatory environment of financial services, digital content, including data security, privacy, and compliance considerations.</li></ul></div><div><ul><li>
Self-motivated, detail-oriented, and adept at working cross-functionally in complex organizational structures.</li><li>
Expertise in log file analysis, crawl budget optimization, and executing site migrations with minimal impact on search performance.</li></ul></div></div> 
Grade/Level: 11 
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. 
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:<ul><li>
You must be 18 years or older</li><li>
You must have a high school diploma or equivalent</li><li>
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process</li><li>
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.</li><li>
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months&rsquo; time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months&rsquo; time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don&rsquo;t meet the time in position or performance expectations).</li></ul>
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you&rsquo;ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard &ndash; but valued. Together, we&rsquo;re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. 
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We&rsquo;re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
<ul><li>Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.</li><li>
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am &ndash; 5pm Monday to Friday, Central Standard Time</li></ul>
Job Family Group:
Marketing</div>

AVP, Technical SEO & Generative Engine Optimization

Strata Decision Technology

<div>How you'll make an impact:

Technical writing is a vital part of Strata's software development process. As Manager of Documentation, you will empower customers by delivering technical help content that enables them to use Strata software effectively, achieve results, and realize value.

You will lead Strata's team of technical writers responsible for creating and maintaining end-user content for Strata's suite of products, including online help and release notes. You will guide the strategic focus of the team to ensure documentation drives user enablement, adoption, and self-service by focusing on benefits and outcomes, not only features or steps. Y ou combine a love for clear, concise, and accessible documentation with a strong grasp of technology, collaboration, and process improvement.

While this role entails all the usual tech writing responsibilities, working with product managers, developers, and QAs in an agile development cycle to document our product for monthly releases, we're also looking for someone with strong project management and troubleshooting skills. You thrive in a fast-paced environment, managing multiple priorities while empowering your team to deliver excellence. You live Strata's Core Values and Core Manager Expectations.

A day in the life:
<ul>
<li>Lead, mentor, and manage a team of technical writers, fostering professional growth and collaboration. You will report to the Senior Director of Training and Documentation and work collaboratively with the broader Training &amp; Documentation and Product teams to execute Strata's customer content strategy.</li>
<li>Partner closely with Product Management, Engineering, Quality Assurance, and Training to ensure timely, accurate, and high-quality content delivery. Communicate project priorities, progress, and outcomes to stakeholders across the organization.</li>
<li>Partner with Support, Training, and Marketing to ensure documentation aligns with customer needs and is easily accessible. Communicate project priorities, progress, and outcomes to stakeholders across the organization.</li>
<li>Oversee documentation workflows, templates, and style guides to ensure a consistent voice and structure across all materials. Create, refine, and implement structured writing processes and single-source documentation strategies. Review and edit technical content to ensure clarity, accuracy, and adherence to Strata's standards. Contribute directly to writing and editing as needed to support key deliverables.</li>
<li>Leverage AI technologies to improve efficiency in content creation, review, translation, and publishing workflows. Evolve Strata's documentation structure and content strategies to ensure search engine optimization (SEO) and discoverability across AI-driven tools and platforms.</li>
<li>Establish and report on metrics and KPIs that measure documentation quality, usage, and impact. Drive continuous improvement by identifying efficiencies in authoring tools, publishing platforms, and content management practices.</li>
</ul>
What we're looking for:
<ul>
<li>Writing Expertise
<ul><li>5+ years of experience writing and editing software documentation, online help, or technical content.</li>
<li>Strong attention to detail with the ability to balance multiple projects in a fast-paced environment.</li>
<li>Experience in the healthcare, higher education, or financial services industries.</li>
<li>Familiarity with enterprise performance management (EPM) or ERP software, knowledge of accounting, or knowledge of financial planning concepts.</li>
</ul></li><li>Leadership &amp; Collaboration:
<ul><li>3+ years of experience managing a team.</li>
<li>Excellent project management, communication, and leadership skills.</li>
<li>Experience collaborating within Agile software development environments.</li>
</ul></li><li>Technical expertise:
<ul><li>Proficiency with documentation and content management tools such as MadCap Flare (or similar), Confluence, and SharePoint.</li>
<li>Deep understanding of information architecture, structured authoring, and single-sourcing best practices.</li>
<li>Proven ability to integrate AI-driven tools to enhance team productivity and streamline documentation workflows.</li>
</ul>
</li></ul>Estimated Salary Range: $105,000-129,000 
 
Actual salary will be determined based on factors including, but not limited to, skill set and level of experience. This salary range is a good faith estimate of base pay. Strata also provides discretionary variable pay programs based on role. In addition, Strata provides a comprehensive benefits package including retirement benefits, health and welfare benefits, paid time off, parental leave, life and accident insurance, and other voluntary and well-being benefits.<div> 
Find out more about Strata benefits here.
How we work: 
The preferred location for this role is in Chicago, IL or St. Louis, MO. We value our people spending time together and have campuses hosting in-person events located in both cities. We are truly a hybrid environment with all team members experiencing the flexibility to work from home.

Thinking about applying? 
Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you're currently reading this and hesitating to click &quot;Apply&quot; for that reason, we encourage you to go for it! A true passion and excitement for making an impact is just as important as work experience.
 
 
Should you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please reach out to careers@stratadecision.com.

Here @ Strata&hellip; 
Our culture is driven by our people solving problems together. We embrace learning, collaboration, and continuous career growth. Together, we lift our customers, our products, our company, and our community.

We believe that each of our team member's unique perspectives and experiences is what drives innovation and positive change. Our individual differences are what make us a more forward-thinking organization. We foster a culture of inclusion, equity and belonging, regardless of race, religion, disability, sex, sexual orientation, gender identity or national origin. 
 
Our Core Values: 
While we celebrate what makes each member of our team unique, our core values are what connect us. They set clear expectations for how we approach our work and how each of us can positively influence the experience of our team and our customers. 
<ul>
<li>We connect with positive intent.</li>
<li>We are helpful.</li>
<li>We own it.</li>
<li>We get better every day.</li>
<li>We are humble.</li></ul></div></div>

Manager, Documentation

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Manager, Documentation