product marketing manager

Selby Jennings

Key Responsibilities
<ul>
<li>Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.</li>
<li>Positioning &amp; Messaging: Develop compelling narratives and value propositions tailored to different customer segments.</li>
<li>Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.</li>
<li>User Understanding: Analyze data and gather feedback to translate user insights into product and marketing improvements.</li>
<li>Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.</li>
<li>Content &amp; Enablement: Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.</li>
<li>Performance Tracking: Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.</li>
</ul>
Requirements
<ul>
<li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li>
<li>3-6 years of experience in product marketing, ideally within the crypto or technology sectors.</li>
<li>Strong understanding of cryptocurrency, blockchain, and financial markets.</li>
<li>Proven track record of executing GTM strategies and managing cross-functional projects.</li>
<li>Excellent communication skills in English (additional languages are a plus).</li>
<li>Analytical and data-driven mindset with strong storytelling capabilities.</li>
<li>Comfortable working in a fast-paced, global, and collaborative environment.</li>
</ul>

Product Marketing Manager - Growth Products

Eaton

<div>The Field Product Marketing Manager drives the local (geographical) product portfolio&rsquo;s life cycle in close collaboration with the Business Unit relevant product managers and the local Sales team. The Field Product Marketing Manager is responsible for the business management of the selected product portfolio in his/her geography, and for its commercial success. Geography and product portfolio may change depending on the needs of the business and/or strategic growth initiatives within the EMEA region. In this context, it may also be necessary to assume cross-country responsibilities.
The Field Product Marketing Manager is responsible for collecting and analyzing local Voice of Customer (VoC) and regulatory insights to support defining needs for new product development and portfolio adjustments; and to support the design of marketing campaigns. He/she also represent the company in local standards committees and coordinate certification of localized products.
The Field Product Marketing Manager is the go-to person and the expert in their product portfolio in the supported local sales organization(s), and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. This position is a part of the EMEA Field Product Marketing organization.<div><div><div><h2 class="jobSectionHeader">
What you&rsquo;ll do:</h2>
</div><div><ul><li>Product Life Cycle Management on the Local Market:</li><li>Conduct market gap and product fit analysis to select products fitting the particular market needs.</li><li>Define price positioning (versus competitors) on the local market, including price groups. Ensure product margins and profitability for the relevant portfolio.</li><li>Define the relevant service offer for the supported products together with sales and service team.</li><li>Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.</li><li>Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.</li><li>Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities, for New Product Development projects.</li><li>Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.</li><li>Own End of Life process for their portfolio in their geography.</li><li>Input into product local sales strategy and contribute to its execution with the sales team and partners.</li><li>Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channel, value prop including Go-To-Market strategy).</li><li>Represent Eaton in local standards committee and norm groups related to the focus products.</li><li>Coordinate certification of localized products and solutions with local test labs and authorities.</li><li>Support Global Segment Content Marketing &amp; Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.</li><li>Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).</li><li>Ensure adapted and relevant sales enablement content materials are developed (mainly by Product Lines), validate and apply any localization if/as needed (trainings, support material, tools for Sales).</li><li>Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications:</h2>
</div><div><ul><li>Bachelor&acute;s degree in technical studies or/and marketing
</li><li>5+ years of experience in marketing/technical role in the Life Safety Indutry, especially Fire Alarm System, which should have allowed to develop an excellent understanding of the Middle East markets, channels and the related competitive landscape
</li><li>Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing</li><li>
Advanced knowledge of Electrical products and Fundamentals of electricity (advanced knowledge in EN/UL standards as well as Life Safety Codes is an advantage)
</li><li>At ease to collect and analyze Voice of Customer (VoC) and regulatory insights.</li><li>
understanding of demand generation campaigns, digital marketing</li><li>
Fluent in English</li><li>
Experience in working with cross functional teams in a dynamic environment</li><li>
Experience of working within a matrix organization</li><li>
Translation of technical features into commercial messaging</li><li>
Experience in working in a comparable marketing / product management role</li><li>
Relevant industry/sector experience</li><li>
Willingness to travel 40%
</li></ul></div></div><div><div><h2 class="jobSectionHeader">We are offering:</h2>
</div><div><ul><li>Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry</li><li>
Work in a company that is commitment to Inclusion &amp; Diversity and Sustainability</li><li>
Annual mentoring program, Eaton University, a reward, and recognition system</li><li>
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide</li><li>
Strong, agile and diverse team locally and globally</li><li>
Strong processes and state-of-the-art systems and tools</li><li>
Structured employee development processes, open feedback culture with development plans</li><li>
Detailed induction support and well-structured onboarding</li></ul>
#LI-AD3
#LI-AD3</div></div></div></div>

Field Product Marketing Manager Fire Alarm Systems - Middle East

First Solution Management Services

Marketing Manager | Qorden AI LtdLocation: Dubai, UAEEmployment Type: Full-timeReports To: CEOAbout Qorden AI Ltd:Qorden AI is an innovative artificial intelligence company specializing in advanced communication and automation solutions powered by AI. We focus on creating intelligent, multilingual, and data-driven technologies that enhance how businesses connect and operate globally.Role Overview:We are seeking a creative and strategic Marketing Manager to lead our marketing and product design initiatives. The ideal candidate will connect business strategy with product development, ensuring that every campaign and design aligns with Qorden AI&rsquo;s vision and growth objectives. The role also includes leading and mentoring the marketing team to deliver impactful results across all channels.Key Responsibilities:<ul><li>Lead product evaluation, positioning, and go-to-market strategy.</li><li>Manage and guide the marketing team to achieve organizational goals and performance targets.</li><li>Collaborate with design and development teams to align business goals with product experience and branding.</li><li>Develop and execute digital and social media marketing campaigns across various platforms.</li><li>Conduct market research and competitor analysis to refine marketing strategies.</li><li>Create compelling brand stories and campaigns to drive awareness and engagement.</li><li>Manage content plans, advertising budgets, and performance metrics.</li><li>Work closely with the CEO to translate business objectives into actionable marketing plans.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. MBA is preferred.</li><li>Minimum of five years of experience in marketing, brand management, or product design, preferably within the technology or AI sector.</li><li>Proven leadership skills with the ability to manage and inspire a marketing team.</li><li>Strong understanding of digital marketing, branding, and product lifecycle management.</li><li>Excellent communication, leadership, and analytical skills.</li><li>Creative thinker with a strong sense of business and strategy alignment.</li></ul>Why Join Qorden AI:<ul><li>Be part of an award-winning AI company shaping the future of communication technology.</li><li>Work in a dynamic, fast-paced, and collaborative environment.</li><li>Competitive compensation package with opportunities for growth in the UAE&rsquo;s expanding AI industry.</li></ul>Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience to rommel.manalot@qorden.ai.Job Type: Full-timePay: From AED5,000.00 per month

Marketing Manager

Mindware

<div>
 Date: Dec 9, 2025
 
 
 Location:
 
 
 Dubai, AE
 
 
 Company: Mindware FZ-LLC
 
 
 Req ID: 2534
 
 
 
 Job Title
 
 
 
 
 Product Manager
 
 
 
 
 Job Scope
 
 
 
 The Product Manager is accountable for driving sales of assigned products through a well-defined strategy and developing sound partnerships with existing and potential vendors. S/He works towards optimizing sales volumes, maintaining vendor relations, acquiring new partnerships and coordinating marketing programs and activities in line with the Solution Teams.
 
 
 
 Main Duties And Responsibilities
 
 
 
 Technical and Operations
 
 
 <ul>
 <li>
 Define the product strategy and roadmap on the assigned product line
 </li>
 <li>
 Manage the entire product life cycle from strategic planning to tactical activities
 </li>
 <li>
 Work closely with the Sales Managers, in every territory, to map and develop the right channel for the product
 </li>
 <li>
 Specify market requirements for current and future product(s) by conducting market research supported by on-going visits to potential and existing customers
 </li>
 <li>
 Lead the vendors&rsquo; relations in alignment with the company&rsquo;s strategy
 </li>
 <li>
 Identify potential partners for the product(s)
 </li>
 <li>
 Provide and manage complex quotations
 </li>
 <li>
 Ensure a proper storage, tracking and control of inventory through an accurate stock management system
 </li>
 <li>
 Oversee the implementation of targeted programs and marketing activities
 </li>
 <li>
 Develop and deliver accurate sales forecasts and market development reports in line with business objectives
 </li>
 <li>
 Ensure the highest level of support and engagement with partners and respond in a timely manner with appropriate resources in order to meet customers&rsquo; needs
 </li>
 <li>
 Help build a solid customer database and increase the number of customers
 </li>
 <li>
 Maintain and increase sales for the entire product line to generate long term revenue and profitability
 </li>
 <li>
 Promote the product(s) and the company within the region
 
 
 
 </li>
 </ul>
 
 Position Requirements
 
 
 
 
 Education
 
 
 
 Bachelor&rsquo;s degree in Business, Sales &amp; Marketing, Engineering or any other related field.
 
 
 
 Experience
 
 
 
 <ul>
 <li>
 Minimum 5-7 years of experience
 </li>
 <li>
 Must have experience in any IBM software, preferably Data, AI or Automation
 </li>
 <li>
 Must have experience in Middle East region
 </li>
 </ul>
</div>

Product Manager - IBM

<div>
 
 Date: Dec 18, 2025
 
 
 Location:
 
 
 Dubai, AE
 
 
 Company: Mindware FZ-LLC
 
 
 Req ID: 2764
 
 
 
 Job Title
 
 
 
 
 Product Manager
 
 
 
 
 Job Scope
 
 
 
 The Product Manager is accountable for driving sales of assigned products through a well-defined strategy and developing sound partnerships with existing and potential vendors. S/He works towards optimizing sales volumes, maintaining vendor relations, acquiring new partnerships and coordinating marketing programs and activities in line with the Solution Teams.
 
 
 
 Main Duties And Responsibilities
 
 
 
 Technical and Operations
 
 <ul>
 <li>
 Define the product strategy and roadmap on the assigned product line
 </li>
 <li>
 Manage the entire product life cycle from strategic planning to tactical activities
 </li>
 <li>
 Work closely with the Sales Managers, in every territory, to map and develop the right channel for the product
 </li>
 <li>
 Specify market requirements for current and future product(s) by conducting market research supported by on-going visits to potential and existing customers
 </li>
 <li>
 Lead the vendors&rsquo; relations in alignment with the company&rsquo;s strategy
 </li>
 <li>
 Identify potential partners for the product(s)
 </li>
 <li>
 Builds and manages the partner ecosystem; onboard new partners to drive and expand business growth.
 </li>
 <li>
 Provide and manage complex quotations
 </li>
 <li>
 Ensure a proper storage, tracking and control of inventory through an accurate stock management system
 </li>
 <li>
 Oversee the implementation of targeted programs and marketing activities
 </li>
 <li>
 Develop and deliver accurate sales forecasts and market development reports in line with business objectives
 </li>
 <li>
 Ensure the highest level of support and engagement with partners and respond in a timely manner with appropriate resources in order to meet customers&rsquo; needs
 </li>
 <li>
 Help build a solid customer database and increase the number of customers
 </li>
 <li>
 Maintain and increase sales for the entire product line to generate long term revenue and profitability
 </li>
 <li>
 Promote the product(s) and the company within the region
 </li>
 </ul>
 
 
 Position Requirements
 
 
 
 
 Education
 
 
 
 Bachelor&rsquo;s degree in Business, Sales &amp; Marketing, Engineering or any other related field.
 
 
 
 Experience
 
 
 
 Minimum of 7&ndash;10 years&rsquo; hands-on experience in security products
 
 
 Proven and in-depth experience across the Gulf region is mandatory
 
</div>

Product Manager

Lobo Management

<div>
 
 Our client is a leading tyre manufacture with a long-established international brand portfolio. They are seeking to hire a Brand Manager who will drive the brand strategy across the with a primary focus on launching the brand into Europe in 2026. This is a newly created role offering significant autonomy and global exposure. The position is based in Dubai and reports to the Senior Director of Marketing.
 
 
 
 
 
 This is an exciting opportunity for a Brand Manager who thrives in entrepreneurial environments and enjoys building brands across multiple markets. You will have the chance to lead a full go-to-market activation for Europe, while shaping a unified narrative for the brand across globally.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and own the brand strategy across the EuroAmericas region.
 </li>
 <li>
 Shape a compelling value proposition for the European market while maintaining the brand&rsquo;s heritage.
 </li>
 <li>
 Lead the brand and marketing workstream for the Europe 2026 launch.
 </li>
 <li>
 Execute integrated, multichannel campaigns (digital, offline, events, dealer marketing).
 </li>
 <li>
 Oversee go-to-market plans including dealer activations, PR, digital campaigns, and launch events.
 </li>
 <li>
 Manage brand guidelines and ensure consistency across markets.
 </li>
 <li>
 Track KPIs related to brand awareness, dealer adoption, and campaign ROI.
 </li>
 <li>
 Coordinate with regional sales, product, and creative teams to drive local execution.
 </li>
 <li>
 Work closely with agencies and vendors to deliver world-class brand experiences.
 </li>
 </ul>
 
 
 
 
 
 Candidate Requirements
 
 
 <ul>
 <li>
 5+ years of experience in brand management, ideally leading launches in European markets.
 </li>
 <li>
 Proven experience developing go-to-market strategies and scaling brands across multiple regions.
 </li>
 <li>
 Strong understanding of multichannel marketing (digital + offline).
 </li>
 <li>
 Excellent communication and stakeholder management skills across cultures and time zones.
 </li>
 <li>
 Independent, entrepreneurial, able to operate with minimal guidance.
 </li>
 <li>
 Global mindset with exposure to international businesses; European background is an advantage. Demonstrated success in launching brands in Europe would be highly preferred.
 </li>
 <li>
 Flexibility to work European working hours while based full-time in Dubai.
 </li>
 </ul>
 
 
</div>

Brand Manager - Automotive Tyres

META Advisory Partners

Role PurposeThe Marketing Manager will lead the strategic development and execution of brand plans to drive market share, brand awareness, and revenue growth in the UAE and wider GCC markets. You will be responsible for translating consumer insights into winning 360-degree marketing campaigns, managing substantial budgets, and ensuring flawless execution across traditional and digital channels.Key Responsibilities<ul><li>Brand Strategy: Develop and implement the annual marketing plan, defining the brand's positioning, pricing strategy, and communication pillars.</li><li>Consumer Insights: Analyze market trends, competitor activity, and data to identify white-space opportunities within the Dubai and GCC retail landscape.</li><li>NPD (New Product Development): Lead the go-to-market (GTM) strategy for new launches, coordinating with Supply Chain and Sales to ensure product availability and maximum visibility.</li><li>Channel Marketing: Collaborate with the Trade Marketing team to design high-impact POSM (Point of Sale Materials) and in-store activations for key accounts like Carrefour, Lulu, and Spinneys.</li><li>Digital &amp; Social Media: Oversee the digital ecosystem, including social media content strategy, influencer partnerships (localized for the region), and performance marketing (E-commerce/Quick-commerce).</li><li>Agency Management: Lead and evaluate external creative, media-buying, and PR agencies to ensure ROI on all spend.</li><li>Budget Management: Full P&amp;L responsibility for the marketing budget, ensuring optimized spend and financial discipline.</li></ul>Required Experience &amp; Qualifications<ul><li>Experience: Minimum 6&ndash;8 years of marketing experience, with at least 3&ndash;4 years specifically within the FMCG sector (Food, Beverage, or Personal Care preferred).</li><li>Education: Bachelor&rsquo;s degree in Marketing, Business, or a related field. An MBA is a plus.</li><li>Market Knowledge: Deep understanding of the GCC retail environment and cultural nuances of the diverse Dubai consumer base.</li><li>Data Driven: Proven ability to turn data (Nielsen, Kantar, or internal sales data) into actionable marketing strategies.</li><li>Soft Skills: Strong leadership, negotiation skills, and the ability to work in a fast-paced, high-pressure environment.</li></ul>Preferred Skills<ul><li>Fluency in English is mandatory; Arabic is a significant advantage for localized content and stakeholder management.</li></ul>NOTE: Candidates without UAE or FMCG experience will NOT be shortlisted.Job Type: Full-timePay: AED15,000.00 - AED25,000.00 per monthApplication Question(s):<ul><li>Is your work experience based in the UAE?</li><li>Do you have FMCG experience? </li><li>what is your current salary? (monthly salary - Mandatory)</li><li>What is your notice period? ( Days - Mandatory)</li></ul>Experience:<ul><li>Marketing: 8 years (Required)</li></ul>

Marketing Manager FMCG

Explore 3372+ Product marketing manager in Dubai United Arab Emirates this January. Find roles across top companies and apply now to boost your career.