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product marketing manager

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 About Us
 
 
 
 We&rsquo;re a fast-growing digital lifestyle led telco organization, that&rsquo;s brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.
 
 
 
 
 The Role
 
 
 
 
 We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.
 
 
 As a Product Marketing Manager, you will bridge product development and market adoption. You&rsquo;ll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you&rsquo;re keen on product storytelling combined with a growth mindset, then this role is for you.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 <ul>
 <li>
 Part of a regional team, you will lead Product marketing for key non-telco global products
 </li>
 <li>
 Develop and execute GTM strategies for new product launches and feature rollouts
 </li>
 <li>
 Define compelling product positioning, value propositions and messaging tailored to different customer segments
 </li>
 <li>
 Collaborate with designers, marketers, and product managers to bring campaigns to life
 </li>
 <li>
 Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
 </li>
 <li>
 Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
 
 
 </li>
 </ul>
 
 
 What We&rsquo;re Looking For
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
 </li>
 <li>
 Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
 </li>
 <li>
 Strong understanding of user journey, growth funnels, and digital marketing channels
 </li>
 <li>
 Experience working cross-functionally with product, design, growth, and data teams
 </li>
 <li>
 A strategic thinker with a creative edge to tell stories in an effective way
 </li>
 <li>
 Excellent project management and organizational skills
 </li>
 <li>
 Advanced proficiency in tools like Google slides, Google sheets and slack
 </li>
 <li>
 Comfortable to work independently in a fast-paced, entrepreneurial environment
 
 
 </li>
 </ul>
 
 
 Great to Have
 
 
 
 
 <ul>
 <li>
 Worked in markets beyond just Pakistan
 </li>
 <li>
 Knowledge of AI tools and leveraging them for everyday work
 </li>
 <li>
 Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth
 
 
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 
 
 <ul>
 <li>
 Be part of a Global team that values creativity and innovation
 </li>
 <li>
 Get exposure to working with Global clients and opportunity to travel
 </li>
 <li>
 Flexible and collaborative culture
 </li>
 <li>
 Competitive salary and growth opportunities
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Product Marketing Manager

PEPLE PVT LTD

Job Requirements:<ul><li>Assist in developing the annual brand plan and marketing calendar, then lead the execution of 360-degree marketing campaigns (ATL, BTL, Digital) for our product portfolio.</li><li>Act as the primary day-to-day contact for all creative, media, and PR agencies, managing project timelines, budgets, and ensuring all briefs are executed to a high standard.</li><li>Monitor and analyse key brand health metrics, campaign performance, market share, and competitor activities, providing actionable insights to the marketing leadership.</li><li>Collaborate with Sales, Trade Marketing, and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels.</li><li>Support the go-to-market strategy for new product launches, including managing packaging development, creating sales enablement tools, and coordinating launch communications.</li><li>Manage the brand marketing budget, including processing invoices, tracking expenditures, and ensuring all activities are delivered within the allocated budget.</li><li>Lead the development of all brand-level content, including website copy, social media content, product catalogues, and corporate presentations, ensuring all materials align with brand guidelines</li></ul>Qualification &amp; Experience:<ul><li>BBA/MBA in Marketing.</li><li>3-5 years of Direct experience in brand planning and strategy development to support overall marketing objectives.</li><li>Experience in FMCG, Building Materials, Paints, or Durable Goods is highly preferred.</li><li>Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential.</li><li>The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables.</li><li>Proven experience in budget management, including planning, allocation, and cost optimisation, is essential.</li></ul>Job Type: Full-timeWork Location: In person

Brand Manager Marketing

Vyro

<div>
 
 About Chatly
 
 
 
 Chatly, by
 
 Vyro
 
 , is one of the fastest-growing AI chat applications redefining how users connect, learn, and express themselves through intelligent, personalised conversations. Within just months of launch, Chatly has attracted
 
 millions of users globally
 
 , received
 
 top ratings across app stores
 
 , and continues to grow rapidly as one of the leading AI chat experiences in the market.
 
 
 Backed by a talented team and a shared vision of building meaningful AI interactions, Chatly combines conversational intelligence, design innovation, and data-driven insights to make every chat feel uniquely human.
 
 
 
 About The Role
 
 
 
 We are looking for an experienced and data-driven
 
 Senior Product Manager
 
 to join our Chatly team. In this role, you&rsquo;ll play a pivotal part in defining and executing the product strategy aligning short and longterm goals, driving growth, and continuously improving the in-app user experience.
 
 
 You will work cross-functionally to turn insights into impactful product decisions and help shape the next phase of Chatly&rsquo;s evolution as a global AI leader.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Lead product strategy and roadmap for Chatly, ensuring alignment with business objectives and user needs
 </li>
 <li>
 Collaborate with cross-functional teams including Product, Design, Engineering, and Marketing to define, track, and optimise KPIs and success metrics
 </li>
 <li>
 Leverage data analytics tools (Amplitude, Google Analytics, Firebase, etc.) to generate insights that inform product decisions and enhance user engagement
 </li>
 <li>
 Monitor product performance and user behaviour trends to identify opportunities for optimisation, retention, and growth
 </li>
 <li>
 Build and analyse user experience and marketing funnels, defining and measuring conversion metrics at each stage
 </li>
 <li>
 Drive experimentation through A/B tests and data-led iterations to validate hypotheses and refine strategies
 </li>
 <li>
 Partner with data engineering teams to ensure data accuracy, accessibility, and scalability for analytics
 </li>
 <li>
 Conduct market and user research to stay ahead of emerging trends and maintain a competitive edge
 </li>
 <li>
 Communicate insights, progress, and recommendations clearly to leadership and stakeholders through structured reporting and presentations
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Computer Science, Statistics, or a related field (or equivalent practical experience)
 </li>
 <li>
 5+ years of experience in product management, analytics, or a similar data-driven product role
 </li>
 <li>
 Proven experience in defining and executing product strategy for high-growth consumer apps (AI, chat, or tech preferred)
 </li>
 <li>
 Strong command of tools like Amplitude, Google Analytics, Firebase, and Excel for data analysis and visualisation
 </li>
 <li>
 Deep understanding of product analytics, A/B testing, funnel optimisation, and user behaviour modelling
 </li>
 <li>
 Exceptional analytical and problem-solving abilities, with a track record of translating data into measurable impact
 </li>
 <li>
 Excellent communication and leadership skills, comfortable aligning teams around shared goals
 </li>
 <li>
 Experience working in an Agile environment and collaborating closely with technical teams
 </li>
 <li>
 A growth-oriented mindset with a passion for innovation, creativity, and AI-driven products
 
 
 </li>
 </ul>
 
 Why Join Us
 
 
 
 <ul>
 <li>
 Be part of Chatly&rsquo;s mission to shape the future of AI-powered conversations, alongside Imagine, Vyro&rsquo;s flagship creative AI product
 </li>
 <li>
 Work with a passionate, ambitious, and data-driven team that thrives on innovation
 </li>
 <li>
 Enjoy a competitive salary, benefits package, and an environment that values learning and career growth
 </li>
 <li>
 Contribute to building products that are loved by millions globally
 
 
 </li>
 </ul>
 Powered by JazzHR
 
 
 Wby9vwkSzX
</div>

Senior Product Manager

Comtanix

Please Read Thoroughly before you apply:Location: Bahria Town, Phase 8, Rawalpindi Timings: 6 PM &ndash; 3 AMJob DescriptionComtanix is a fast-growing IT Company situated in Bahria Phase 8, Rawalpindi. Based on our past success and continuous growth in business, Comtanix is looking to further expand its operations. Currently we are looking for experienced individuals for the post of &lsquo;&rsquo; Senior Marketing Lead&rsquo;&rsquo; with great verbal and written communication skillsJob Summary:We are seeking a dynamic and results-driven Senior Marketing Lead to our marketing function for a fast-growing IT reseller and solutions company. The ideal candidate will have a strong background in B2B technology marketing, vendor relationship management, and channel development, with the ability to plan and execute strategies that drive revenue growth, enhance brand visibility, and strengthen our market presence.Key Responsibilities :1. Strategic Marketing Leadership<ul><li>Develop and execute comprehensive marketing strategies aligned with business goals and sales objectives.</li><li>Lead the marketing team in planning and implementing integrated marketing campaigns across multiple channels.</li><li>Collaborate with management to define marketing budgets, KPIs, and annual plans.</li><li>Drive brand positioning, product visibility, and go-to-market strategies for new IT solutions and services.</li></ul>2. Channel &amp; Vendor Marketing<ul><li>Coordinate with IT principals and vendors (e.g., Dell, HP, Cisco, Microsoft, etc.) for joint marketing initiatives.</li><li>Plan and execute co-branded campaigns, webinars, and product launches with vendor partners.</li><li>Build strong relationships with distributors, vendors, and technology partners to maximize joint marketing opportunities.</li><li>Ensure compliance with vendor branding and marketing guidelines.</li></ul>3. Sales Enablement &amp; Lead Generation<ul><li>Develop targeted B2B marketing campaigns to support the sales team in lead generation and conversion.</li><li>Align marketing activities with sales.</li><li>Create marketing collateral, sales kits, presentations, and product datasheets to support business development efforts.</li><li>Monitor and analyze lead performance to optimize campaigns.</li></ul>4. Product &amp; Brand Marketing<ul><li>Define value propositions and positioning for IT hardware, software, and cloud services.</li><li>Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.</li><li>Lead promotional activities, events, and trade shows to enhance brand presence.</li></ul>5. Team Management &amp; Cross-Functional Collaboration<ul><li>Supervise marketing executives and coordinate with sales, procurement, and technical teams for cohesive execution.</li><li>Manage external agencies, freelancers, and designers to ensure timely and quality output.</li><li>Foster a performance-driven, innovative marketing culture within the organization.</li></ul>6. Analytics &amp; Reporting<ul><li>Monitor, analyze, and report marketing performance metrics and ROI using tools like Google Analytics, HubSpot, and SEMrush.</li><li>Present actionable insights to leadership for continuous improvement and informed decision-making.</li></ul>7. Digital Marketing<ul><li>Plan and execute multi-channel digital campaigns (SEO, PPC, social media, retargeting, etc.).</li><li>Manage and optimize Google Ads, LinkedIn Ads, and other paid platforms.</li><li>Oversee website optimization, SEO/SEM, and marketing automation (HubSpot, Mailchimp, Marketo).</li><li>Develop engaging content across blogs, email campaigns, and social media to boost online visibility and lead generation.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (Master&rsquo;s preferred).</li><li>5+ years of experience in marketing, preferably in an IT reseller, distribution, or technology solutions environment.</li><li>Proven expertise in B2B marketing, vendor collaboration, and lead generation.</li><li>Proficiency in marketing tools: Google Ads, Analytics, HubSpot, SEMrush, Canva, and CRM platforms.</li><li>Strong understanding of IT product marketing (hardware, networking, cloud, and software).</li><li>Excellent communication, negotiation, and leadership skills.</li><li>Ability to manage multiple projects and meet tight deadlines.</li><li>Experience with international or regional marketing campaigns is a plus.</li></ul>What We Offer:&middot; Competitive salary and performance bonuses&middot; Collaborative, innovation-driven team culture&middot; Access to latest marketing tools and resourcesHow to ApplySubmit your updated resume along with a brief cover letter and links to your portfolio or campaigns you've managed (if applicable) to Jobs@comtanix.com.Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Senior Marketing Lead

Tether Operations Limited

<div>Join Tether and Shape the Future of Digital Finance
At Tether, we&rsquo;re not just building products, we&rsquo;re pioneering a global financial revolution. Our cutting-edge solutions empower businesses&mdash;from exchanges and wallets to payment processors and ATMs&mdash;to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.
Innovate with Tether
Tether Finance: Our innovative product suite features the world&rsquo;s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.
But that&rsquo;s just the beginning:
Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.
Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.
Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.
Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.
Why Join Us?
Our team is a global talent powerhouse, working remotely from every corner of the world. If you&rsquo;re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We&rsquo;ve grown fast, stayed lean, and secured our place as a leader in the industry.
If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you.
Are you ready to be part of the future?
In this role, you will lead the vision, strategy, and execution of a GPU-accelerated cloud services platform designed to empower data scientists, developers, and enterprises to build, train, and deploy AI/ML models at scale &mdash; while supporting the growth of the P2P AI ecosystem.
We&rsquo;re seeking an experienced B2B Technical Product Manager with a strong bias for action and measurable outcomes &mdash; someone who combines deep expertise in AI/ML technologies, cloud infrastructure, and product management with the drive to establish market leadership across strategic verticals.
This is a great opportunity for an experienced product leader:<ul><li>
With a strong product-led growth mindset who wants to take their career to the next level, and move from contributing to a product area to having full ownership over the building, scaling and success of an entire new product and service lines</li><li>
With experience in the field of AI / ML that goes beyond consumer level and into the core of how modern AI systems behave</li><li>
Who understands the intricacies of software and hardware to the extent that he/she can actively engage with highly-technical stakeholders</li><li>
A team leader who has had close contact with operations and feels capable to work with people in all facets of a product</li><li>
A high-agency individual who can actively set internal and external goals, team culture and liaise effectively and directly with executive management and other departments to achieve them</li></ul>
Responsibilities:<ul><li>
Product Vision &amp; Strategy: Define and champion the long-term vision for a Cloud Services Platform (CSP) across IaaS, PaaS, and SaaS models. Align product direction with company objectives and industry trends to maintain a competitive edge and deliver sustained value.</li><li>
Ownership and Leadership: Own and manage a comprehensive product roadmap, prioritizing features and enhancements that drive impact. Collaborate closely with engineering and cross-functional teams to ensure successful delivery of products and services. Build strong relationships with executives, partners, and industry influencers to foster strategic alliances and advocate for the platform&rsquo;s growth.</li><li>
Customer-Centric Focus: Engage directly with engineers, data scientists, and researchers to identify niche market opportunities, maximize value delivery, and ensure seamless product experiences that resonate with technical users.</li><li>
Ecosystem Expansion: Partner with other Tether teams to design and scale a centralized, privacy-preserving, and resilient infrastructure layer for P2P networks - strengthening the broader P2P ecosystem.</li><li>
Go-To-Market Strategy: Independently develop and execute launch plans in coordination with marketing and expansion teams. Drive positioning, messaging, and market-entry strategies that establish the platform as a key player in select AI/ML CSP niches.</li><li>
Performance Tracking: Define and monitor KPIs for product engagement, customer satisfaction, and platform performance to ensure continuous optimization and alignment with success metrics.</li><li>
B2B Orientation: Collaborate with enterprise customers to distinguish between users and decision-makers, ensuring that both receive tailored value propositions and measurable business outcomes.</li></ul><ul><li>
7+ years of product management experience, with at least 3 years as a technical product manager for AI infrastructure products that include:<ul><li>
Building or managing AI platform services involving model training, fine-tuning, inference optimization and quantization workflows</li><li>
Direct experience with GPU resource management and ML framework infrastructure (beyond API consumption of foundation models)</li></ul></li><li>
Experience interacting with cloud platform services, such as AWS, Azure or GCP across their multiple offerings</li><li>
Familiarity with AI-specific cloud platform services, such as TogetherAI, ScaleAI, Databricks or AWS SageMaker, at least from a consumer standpoint and strong understanding of underlying technologies</li><li>
Demonstrated understanding of ML model architectures, training dynamics, and optimization techniques</li><li>
Past experience in high-growth organizations</li><li>
Proven track-record of successful product launches</li><li>
Exceptional leadership, communication, prioritization and team-building skills</li><li>
Ability to engage and evangelize a product vision to both highly-technical and non-technical stakeholders alike</li><li>
Degree in engineering, physical sciences or closely related fields</li><li>
Skilled in defining, tracking, and reporting on product KPIs to measure success</li></ul>
Preferred qualifications:<ul><li>
You have hand-on experience at a cloud service provider, specially within their AI offerings</li><li>
Hands-on development experience, particularly in JS (e.g. Node.js, React, or Angular)</li><li>
Familiarity with DevOps practices and containerization</li><li>
Experience mentoring and/or overseeing other teams</li><li>
Experience in dealing with legal, compliance and regulatory stakeholders</li><li>
Hands-on experience with local AI and peer-to-peer (P2P) projects</li><li>
Experience in data-driven decision making (e.g. A/B testing, data analysis, journey mapping, etc.) and associated tools (CDP, Analytics, etc.)</li></ul>
Important information for candidates 
Recruitment scams have become increasingly common. To protect yourself, please keep the following in mind when applying for roles:<ul><li>
Apply only through our official channels. We do not use third-party platforms or agencies for recruitment unless clearly stated. All open roles are listed on our official careers page: https://tether.recruitee.com/</li><li>
Verify the recruiter&rsquo;s identity. All our recruiters have verified LinkedIn profiles. If you&rsquo;re unsure, you can confirm their identity by checking their profile or contacting us through our website.</li><li>
Be cautious of unusual communication methods. We do not conduct interviews over WhatsApp, Telegram, or SMS. All communication is done through official company emails and platforms.</li><li>
Double-check email addresses. All communication from us will come from emails ending in @tether.to or @tether.io</li><li>
We will never request payment or financial details. If someone asks for personal financial information or payment at any point during the hiring process, it is a scam. Please report it immediately.</li></ul>
When in doubt, feel free to reach out through our official website.</div>

Senior Technical Product Manager (B2B & AI)

Mobilink Bank

<div>
 
 
 Department:
 
 Business Banking
 
 
 
 Reports To:
 
 Head Product Development &amp; Research
 
 
 
 Job Grade:
 
 AVP
 
 
 
 Total Positions:
 
 01
 
 
 
 Job Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 What is Manager Product &ndash; Asset (Lending Product) - MMBL?
 
 
 
 
 
 
 
 Manager Product &ndash; Asset
 
 is responsible for developing &amp; managing Asset (lending) products, especially EMI, ensuring competitive pricing &amp; driving product performance.
 
 
 The role involves strategic planning, product development, coordination with sales team &amp; other stockholders, marketing initiatives &amp; revenue optimization.
 
 
 
 
 
 
 What Manager Product &ndash; Asset ( Lending Product) does - MMBL?
 
 
 
 
 
 
 
 Product Development &amp; Management:
 
 
 <ul>
 <li>
 Develop &amp; enhance Asset / Lending banking products (Secured/unsecured) based on market research &amp; customers insight.
 </li>
 <li>
 Ensure product offering align with business goals &amp; regulatory requirements.
 </li>
 <li>
 Improve customers experience by introducing innovative feathers and digital banking solutions.
 </li>
 <li>
 Introduce customized product solutions tailored to customers segments.
 </li>
 </ul>
 
 
 
 
 
 Pricing &amp; Budgeting:
 
 
 <ul>
 <li>
 Develop competitive pricing strategies for Asset (lending) products especially EMI based, and to optimize revenue, profitability and market share.
 </li>
 <li>
 Monitor interest rate trends &amp; recommend adjustments to manage the product costing.
 </li>
 <li>
 Prepare &amp; maintain annual product budgets, forecasting revenue &amp; profit growth.
 </li>
 </ul>
 
 
 
 
 
 Business Development &amp; stakeholders Coordination:
 
 
 <ul>
 <li>
 Work closely with the sales force &amp; other stakeholders to provide product trainings, sales strategies and market insights.
 </li>
 <li>
 Monitor product performance in the market and develop key product performance metrics
 </li>
 <li>
 Develop incentive structure to drive sales effectiveness.
 </li>
 <li>
 Liaise with IT, risk management, finance &amp; operation teams to enhance product delivery.
 </li>
 </ul>
 
 Strive for digital solutions &amp; digital transformation initiatives for Asset product offerings.
 
 
 
 
 
 
 Marketing &amp; Campaign Management:
 
 
 <ul>
 <li>
 Collaborate with the marketing team in promoting marketing campaigns for Asset &amp; SME products.
 </li>
 <li>
 Leverage digital channels, branch networks &amp; partnerships for products visibility.
 </li>
 <li>
 Conduct competitor benchmarking to refine products marketing strategies.
 </li>
 <li>
 Develop incentive structure to drive sales effectiveness.
 </li>
 </ul>
 
 
 
 
 
 Compliance &amp; Risk Management:
 
 
 <ul>
 <li>
 Ensure all asset (lending) products comply with regulatory guidelines.
 </li>
 <li>
 Assess risk associated with pricing, customers retention &amp; market fluctuations.
 </li>
 <li>
 Manage risks related to collateral management
 </li>
 </ul>
 
 Other task assigned by line manager
 
 
 
 
 
 
 What are we looking for and what does it require to be Manager Product &ndash; Asset (Lending Products)?
 
 
 
 
 
 
 
 Required Qualification &amp; Experience:
 
 
 <ul>
 <li>
 Experience in asset &amp; SME (EMI based) relevant product development with banking sector is highly preferable
 </li>
 <li>
 Minimum 5-year experience in product development &amp; management, with prime work in asset i.e. Lending banking product launches, innovation, improvements
 </li>
 <li>
 Minimum Bachelor degree in Business Finance or related field
 </li>
 </ul>
 
 
 
 
 
 Essential Skills
 
 
 <ul>
 <li>
 Strong analytical skills
 </li>
 <li>
 Pricing &amp; budgeting skills
 </li>
 <li>
 Proficient in MS Office
 </li>
 <li>
 Excellent leadership &amp; cross-functional coordination capabilities
 </li>
 <li>
 Ready for mobility
 </li>
 <li>
 Ability to work under pressure
 </li>
 </ul>
 
 
 
 
 About MMBL:
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL) is a leading financial institution providing comprehensive banking services to over 42 million registered users, including more than 16 million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 100 branches and 200,000 branchless banking agents.
 
 
 
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 Why Join MMBL?
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
</div>

Manager Product – Asset (Lending Products)

<div>
 
 
 Department:
 
 Business Banking
 
 
 
 Reports To:
 
 Head Product Development &amp; Research
 
 
 
 Job Grade:
 
 AVP
 
 
 
 Total Positions:
 
 01
 
 
 
 Job Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 What is Manager Product &ndash; Liability &amp; Bancassurance - MMBL?
 
 
 
 Manager Product - Liability &amp; Bancassurance is responsible to support in developing &amp; managing deposit (Liability) related banking products, pricing &amp; management of deposit &amp; Banca products. The role involves assisting in market analysis, stakeholders&rsquo; coordination, marketing campaigns &amp; product compliance with regulatory requirements.
 
 
 
 
 
 
 What Manager Product &ndash; Liability &amp; Bancassurance does - MMBL?
 
 
 
 
 Product Development &amp; Management:
 
 
 <ul>
 <li>
 Assist in the development &amp; enhancement of liability (deposit) &amp; Banca products (CASA, Term deposit &amp; specialized deposit schemes) based on market research &amp; customers insight.
 </li>
 <li>
 Assist in the development &amp; enhancement of Bancassurance products (life, health, general insurance) in collaboration with insurance partners.
 </li>
 <li>
 Assist in Improvement of customers experience by introducing innovative feathers and digital banking solutions.
 </li>
 </ul>
 
 
 
 
 
 Pricing &amp; Budgeting:
 
 
 <ul>
 <li>
 Assist in setting competitive pricing strategies for liability &amp; Banca products based on market trends.
 </li>
 <li>
 Monitor cost of funds &amp; recommend pricing adjustments to maintain profitability.
 </li>
 <li>
 Help in preparing annual product budgets &amp; forecasting the products performance.
 </li>
 </ul>
 
 
 
 
 
 Sales support &amp; business Coordination:
 
 
 <ul>
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 Provide support to the sales team by developing training materials &amp; product guides.
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 Monitor product performance in the market and develop key product performance metrics
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 Assist in designing incentive programs to drive sales effectiveness.
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 Marketing &amp; Campaign Management:
 
 
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 Coordinate with the marketing team for product promotion &amp; awareness campaigns.
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 Assist in developing content for brochures, digital marketing &amp; customers communication.
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 Conduct customers feedback surveys to assess product performance &amp; satisfaction.
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 Compliance &amp; Risk Management:
 
 
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 Ensure all liability &amp; Banca products comply with regulatory guidelines.
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 Assess risk associated with pricing, customers retention &amp; market fluctuations.
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 Develop incentive structure to drive sales effectiveness.
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 Manage risks related to claims handling, mis-selling and customers satisfaction.
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 Other tasks assigned by Line Manger
 
 
 
 
 
 
 What are we looking for and what does it require to be Manager Product &ndash; Liability &amp; Bancassurance?
 
 
 
 
 Required Qualification &amp; Experience:
 
 
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 Experience in liability (deposit) &amp; Bancassurance product development/management is highly preferable, in banking domain only.
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 Minimum Bachelor degree in Business Finance or related field
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 Minimum -year experience in product development/management
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 Essential Skills
 
 
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 Strong analytical skills
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 Proficient in MS Office
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 Cross-functional coordination capabilities
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 Ready for mobility
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 Ability to work under pressure
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 About MMBL:
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL) is a leading financial institution providing comprehensive banking services to over 42 million registered users, including more than 16 million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 100 branches and 200,000 branchless banking agents.
 
 
 
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 Why Join MMBL?
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
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Manager Product – Liability & Bancassurance

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