search engine optimization (seo) manager Jobs in New York

search engine optimization (seo) manager

junior analyst, search engine marketing Jobs in New York

junior analyst, search engine marketing

search engine optimization specialist Jobs in New York

search engine optimization specialist

associate seo director

search optimization specialist Jobs in New York

search optimization specialist

search engine optimization strategist

Harnham

<div>
 <p>
  <strong>
   SEO Strategist - AI/LLM
  </strong>
 </p>
 <p>
  <strong>
   Boutique Marketing Agency (Fully Remote, NYC Metro Area)
  </strong>
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $120,000 - $140,000
 </p>
 <p>
  <strong>
   Posted by:
  </strong>
  Harnham, on behalf of a boutique marketing agency
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Overview
  </strong>
 </p>
 <p>
  Harnham is partnered with a boutique, strategy-driven marketing agency that is redefining how brands grow in the era of AI. The agency blends creativity, data, and precision to help clients achieve measurable results across digital channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  With the rapid evolution of search driven by AI, large language models (LLMs), and generative search, this team is seeking an experienced SEO Strategist who not only understands the technical and creative sides of SEO but also how emerging AI trends are shaping the future of organic visibility.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a fully remote role offering the chance to work with innovative brands, contribute to forward-thinking SEO strategy, and collaborate with a highly skilled cross-functional team.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Role
  </strong>
 </p>
 <p>
  As an SEO Strategist, you will play a pivotal role in developing and executing organic growth strategies across a diverse client portfolio. You will analyze performance data, identify opportunities for optimization, and guide content and technical teams in implementing impactful SEO initiatives.
 </p>
 <p>
  You will bring a strong understanding of how AI, LLMs, and generative search experiences such as Google&rsquo;s Search Generative Experience are transforming the SEO landscape, helping clients adapt proactively and maintain visibility as search evolves.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  &bull; Develop and manage holistic SEO strategies that drive organic growth and align with client business goals
 </p>
 <p>
  &bull; Conduct keyword research, competitive and technical audits, and backlink analyses
 </p>
 <p>
  &bull; Incorporate AI and LLM-driven search changes into long-term strategic planning
 </p>
 <p>
  &bull; Collaborate with content and web development teams to ensure best practices are embedded across all deliverables
 </p>
 <p>
  &bull; Translate complex SEO and AI concepts into actionable recommendations for clients
 </p>
 <p>
  &bull; Monitor performance, analyze KPIs, and deliver clear, data-driven insights and reporting
 </p>
 <p>
  &bull; Stay informed on evolving search algorithms, generative search experiences, and AI content frameworks
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills and Experience
  </strong>
 </p>
 <p>
  &bull; 6+ years of SEO experience, ideally within an agency setting
 </p>
 <p>
  &bull; Proven track record of delivering measurable organic growth across multiple clients or verticals
 </p>
 <p>
  &bull; Strong knowledge of technical SEO, on-page and off-page optimization, and site architecture
 </p>
 <p>
  &bull; Awareness of how AI and large language models are reshaping search behaviors and SERP structures
 </p>
 <p>
  &bull; Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4
 </p>
 <p>
  &bull; Strong analytical skills and the ability to turn data into meaningful insights
 </p>
 <p>
  &bull; Excellent communication and presentation skills, confident in client-facing environments
 </p>
 <p>
  &bull; Experience with structured data, schema, and page performance optimization is a plus
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bonus Experience
  </strong>
 </p>
 <p>
  &bull; Familiarity with AI-assisted content tools such as ChatGPT, Jasper, Clearscope, or SurferSEO
 </p>
 <p>
  &bull; Understanding of Google&rsquo;s Search Generative Experience and zero-click trends
 </p>
 <p>
  &bull; Interest in thought leadership or the intersection of SEO and AI innovation
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join This Agency:
  </strong>
 </p>
 <p>
  &bull; Fully remote, with flexibility to work from anywhere within the NYC Metro area or nearby time zones
 </p>
 <p>
  &bull; Innovation-driven culture at the forefront of digital marketing and AI strategy
 </p>
 <p>
  &bull; Autonomy and impact, with the opportunity to own strategic initiatives and influence client growth
 </p>
 <p>
  &bull; Competitive salary up to $140K, based on experience, plus benefits
 </p>
 <p>
  &bull; Collaborative, growth-focused environment that values curiosity, creativity, and development
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   How to Apply
  </strong>
 </p>
 <p>
  If you are a forward-thinking SEO strategist excited by the intersection of search, AI, and innovation, we would love to hear from you. Apply via Harnham with your resume and a brief summary of your recent SEO successes and strategic insights.
 </p>
 <p>
 </p>
</div>


Search Engine Optimization Specialist

B&H Photo Video

<div>
 <p>
  <strong>
   Job Overview:
  </strong>
 </p>
 <p>
  The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop a viable/robust SEO strategy based on SEO best practices and data analytics
  </li>
  <li>
   Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
  </li>
  <li>
   Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
  </li>
  <li>
   Prioritize projects, initiatives and areas of focus based on data analysis
  </li>
  <li>
   Conduct keyword research for individual projects
  </li>
  <li>
   Track and provide regular status reports on ranking positions
  </li>
  <li>
   Request appropriate content and/or refresh existing content to support Search engine ranking needs
  </li>
  <li>
   Request additions and/or modifications to existing category and/or landing pages
  </li>
  <li>
   Develop and implement link building and interlinking strategies
  </li>
  <li>
   Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
  </li>
  <li>
   Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Specific Knowledge, Skills and Abilities:
  </strong>
 </p>
 <ul>
  <li>
   Strong analytic skills, high attention to detail and accuracy
  </li>
  <li>
   Ability to prioritize, multi-task and work with multiple teams on a variety of projects
  </li>
  <li>
   Ability to effectively interact with all levels of end users and technical resources
  </li>
  <li>
   Strong project management and communication skills
  </li>
  <li>
   Energetic and self-motivated
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Education, Experience and Licenses:
  </strong>
 </p>
 <ul>
  <li>
   Proven SEO experience
  </li>
  <li>
   In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  </li>
  <li>
   Working knowledge of HTML, CSS, and JavaScript development and constraints
  </li>
  <li>
   Knowledge of ranking factors and search engine algorithms
  </li>
  <li>
   Up-to-date with the latest trends and best practices in SEO and SEM
  </li>
 </ul>
</div>


SEO Strategy Lead

Google

<div>Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.<br>
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: <b>New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA</b>.<h3 class="jobSectionHeader"><b>
Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree in a relevant field, or equivalent practical experience.</li>
<li>4 years of experience in technical writing, product documentation, or content design.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Master's degree in Writing, Engineering, or a scientific-related field.</li>
<li>Experience with LLM training (e.g., prompting, guidelines, goldens, etc.).</li>
<li>Experience using content management systems.</li>
<li>Knowledge of Python.</li>
<li>Ability to communicate with engineers about technical requirements.</li>
<li>Familiarity with using and managing style guides.</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
Technical writers plan, create, and maintain educational content as an integral part of the engineering or user experience. The content is often in the form of documentation, but may also be UI text, sample code, videos, or other educational material. Regardless of the content medium, technical writers are distinguished by their abilities to explain complex topics in a way that&rsquo;s useful to their audience.</p>
<p>
In Google Search, we're reimagining what it means to search for information &ndash; any way and anywhere. To do that, we need to solve complex engineering challenges and expand our infrastructure, while maintaining a universally accessible and useful experience that people around the world rely on. In joining the Search team, you'll have an opportunity to make an impact on billions of people globally.</p><p>
The US base salary range for this full-time position is $105,000-$151,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.</p><p>
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.<br>
<br>
</p></div><div><h2 class="jobSectionHeader"><b>Responsibilities</b></h2><ul>
<li>Create and share coherent strategies and requirements based on product and feature goals, including prompt writing, rubric development, and guideline creation.</li>
<li>Assess content to identify common issues, recommend solutions, and analyze losses to improve AI model performance.</li>
<li>Collaborate with engineering teams to define and implement automated systems for both qualitative and quantitative content analysis.</li>
<li>Work with Product and Operations teams to continuously enhance content development processes and improve overall content and model quality.</li>
<li>Oversee complex documentation and training projects, set priorities, and proactively communicate project status, needs, and blockers to stakeholders.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Technical Content Strategist, Search AI

Ricciardi Group

<p>As an Associate Digital Strategist at The Ricciardi Group, you will join our client teams in a pivotal, client-facing role, specializing in B2B demand generation. This is your opportunity to rapidly advance your career by working closely with a Senior Digital Strategist, gaining hands-on exposure across the full marketing spectrum&mdash;from brand positioning to detailed campaign activation. You will be an integral part of driving successful digital outcomes for our client portfolio.</p><p>Your primary focus is execution and operational leadership. You will take direct ownership of the core campaign mechanics: leading day-to-day project management, flawlessly setting up and managing digital campaigns, and delivering clear, incisive performance reporting and optimizations. This foundational role is dedicated to mastering the processes that ensure projects are delivered on time, on budget, and effectively translate strategy into measurable action.</p><p>We require proven experience with B2B marketing principles. If you are passionate about digital marketing and eager to own the operational side of a demand generation strategy, this role offers a clear and accelerated growth path within the agency.</p><p><b>What you&rsquo;ll do.</b></p><p>You will be directly responsible for all digital initiatives on the accounts that you work for, from project management to execution based on the clients&rsquo; needs. This includes supporting strategic development to creative activation across all marketing channels, but primarily through digital and social channels; communicating and collaborating with client, creative, strategy and digital teams to keep us on point, on budget and on time.</p><p>You will be the primary lead on the operational tasks, campaign setup, and reporting, while supporting the Senior Strategist on all other tasks.</p><p><b>Campaign Management &amp; Reporting:</b></p><ul><li>Directly responsible for maintaining and owning the media plan document, ensuring accuracy across budget, flight, and channel allocation.</li><li>Directly responsible for the setup, deployment, and operational management of paid digital advertising campaigns across channels (e.g., LinkedIn, Google Ads, programmatic).</li><li>Own the process of trafficking campaign assets (e.g., creative files, tracking tags) to appropriate ad platforms and vendors, ensuring all assets are launched correctly and on time.</li><li>Execute in-flight optimizations and pull data for regular campaign reporting, translating raw data into actionable insights for the Senior Strategist.</li><li>Support the Senior Strategist in reviewing and refining the overall media strategy and assist in the development of client-facing communications related to campaign performance.</li></ul><p><b>Web Analytics &amp; Data:</b></p><ul><li>Manage client web analytics platforms (e.g., Google Analytics, Google Tag Manager) to support regular and ad-hoc performance reporting.</li></ul><p><b>Marketing Automation (MarTech):</b></p><ul><li>Directly responsible for the operational tasks within client Marketing Automation platforms (e.g., HubSpot, Marketo, Pardot). This includes audience segmentation, data hygiene, campaign setup (ad-hoc emails, landing pages), and supporting the development of nurture and scoring programs.</li></ul><p><b>Search Engine Optimization</b></p><ul><li>Assist the Senior Strategist with technical SEO audits, keyword research and ongoing content-based SEO recommendations.</li></ul><p><b>Social Media:</b></p><ul><li>Assist with the management of client social media presence, including audience research, scheduling and posting content, social listening, and preparing performance reports.</li></ul><p><b>Project Leadership:</b></p><ul><li>Lead the day-to-day project management: prepare and manage detailed project timelines, ensure internal and client meetings are set up efficiently, and distribute clear meeting recaps with defined next steps.</li></ul><p><b>Client &amp; Internal Communications:</b></p><ul><li>Support the preparation and refinement of client materials (presentations, emails, reports).</li><li>Act as a key support in preparing initial briefing documents, coordinating stakeholder interviews, conducting competitive analysis, and compiling industry trend research to inform the strategic approach.</li></ul><p><b>Operational Excellence:</b></p><ul><li>Conduct daily client news scans relevant to their business and industry.</li><li>Maintain and organize all client files and account resources (e.g., Google Drive) to ensure account continuity and efficiency.</li></ul><p>Pay: $67,000.00 - $75,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Application Question(s):</p><ul><li>Are you proficient in HubSpot CRM?</li><li>Are you proficient in Digital Campaign Management?</li></ul><p>Experience:</p><ul><li>B2B Digital Marketing: 2 years (Preferred)</li></ul><p>Ability to Commute:</p><ul><li>New York, NY 10014 (Preferred)</li></ul><p>Work Location: Hybrid remote in New York, NY 10014</p>

Associate, Digital Strategy

Allied Global Marketing

<div>
 <p>
  <strong>
   Allied Global Marketing
  </strong>
  is a leading full-service
  <strong>
   entertainment
  </strong>
  ,
  <strong>
   culture
  </strong>
  , and
  <strong>
   lifestyle-marketing
  </strong>
  agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of
  <strong>
   24 offices and over 500 colleagues across the globe
  </strong>
  , providing resources and relationships that our partners and clients know and trust.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $70,000-$75,000
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Remote (U.S.) - East Coast hours strongly preferred
 </p>
 <p>
  <strong>
   Department:
  </strong>
  Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Reports To:
  </strong>
  VP, Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Employment Type:
  </strong>
  Full-time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Position Overview
  </strong>
 </p>
 <p>
  Allied Global Marketing is seeking an innovative and experienced
  <strong>
   Search Optimization Specialist
  </strong>
  to join our Technology team. This role combines deep hands-on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a senior individual contributor in a fast-paced agency environment, you&rsquo;ll optimize web and app ecosystems across a range of clients and industries&mdash;leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who You Are
  </strong>
 </p>
 <p>
  You&rsquo;re a hands-on optimizer fluent in the evolving languages of search whether it&rsquo;s metadata, structured data, or machine-generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You&rsquo;re curious about AI not just as a tool, but as a transformation&mdash;ready to experiment, implement, and iterate in real-time.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead and implement technical SEO projects, including:
  </li>
  <li>
   Technical site audits and on-page improvements
  </li>
  <li>
   Schema markup and structured data development
  </li>
  <li>
   Log file analysis and crawl budget optimization
  </li>
  <li>
   Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
  </li>
  <li>
   Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
  </li>
  <li>
   Support strategy and account teams in client presentations, audits, and performance reviews as needed.
  </li>
  <li>
   Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
  </li>
  <li>
   Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools.
  </li>
  <li>
   Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
  </li>
  <li>
   Manage and optimize AI-powered workflows for search optimization using tools such as:
  </li>
  <li>
   Surfer SEO, NeuronWriter, ChatGPT (SEO)
  </li>
  <li>
   AppTweak, Sensor Tower (ASO)
  </li>
  <li>
   Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
  </li>
  <li>
   Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
  </li>
  <li>
   Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs.
  </li>
  <li>
   Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications
  </strong>
 </p>
 <ul>
  <li>
   3&ndash;5 years of hands-on experience in technical SEO implementation and strategy.
  </li>
  <li>
   Proven expertise in:
  </li>
  <li>
   Schema markup and structured data
  </li>
  <li>
   Technical audits, crawl management, and site architecture
  </li>
  <li>
   SEO analytics and reporting (e.g., GA4, Search Console)
  </li>
  <li>
   Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
  </li>
  <li>
   Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders.
  </li>
  <li>
   Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
  </li>
  <li>
   Strong analytical and problem-solving skills; comfortable using data to drive decisions.
  </li>
  <li>
   Excellent written and verbal communication skills, including client-facing presentation.
  </li>
  <li>
   Passion for testing and integrating AI into search optimization workflows.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Details:
  </strong>
 </p>
 <ul>
  <li>
   Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  </em>
 </p>
</div>


Search Optimization Specialist

Workday

<div><div>Your work days are brighter here.</div><div></div><div>
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.</div><div></div><div>
About the Team</div>
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.<div></div><div>
About the Role</div><div></div><div>
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).</div><div></div><div>
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.</div><div></div><div>
This position reports to the Global Search Lead.</div><div></div><div>
Responsibilities</div><ul><li><div>
Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.</div></li><li><div>
Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.</div></li><li><div>
Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.</div></li><li><div>
Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.</div></li><li><div>
Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.</div></li><li><div>
Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.</div></li><li><div>
Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.</div></li><li><div>
Perform technical SEO audits to identify and help resolve website issues that hinder search performance.</div></li><li><div>
Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.</div></li><li><div>
Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.</div></li><li><div>
Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.</div></li><li><div>
Support the definition of SEO processes to continue to drive scale and efficiency.</div></li></ul><div></div><div>
To succeed in this role you should be someone others might describe as:</div><ul><li><div>
A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.</div></li><li><div>
Results-oriented, creative, and highly organized with meticulous Attention to Detail.</div></li><li><div>
Possessing excellent verbal and written Communication and presentation skills.</div></li><li><div>
A fun, ethical, and passionate team player with a sense of humor.</div></li><li><div>
Possessing foundational content writing and editing skills.</div></li></ul><div></div><div>
About You</div><div></div><div>
Basic Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree or equivalent experience.</div></li><li><div>
5+ years of experience in SEO.</div></li><li><div>
Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.</div></li><li><div>
Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.</div></li><li><div>
Solid MS Excel skills (vlookups, pivot tables, data analysis).</div></li><li><div>
Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.</div></li><li><div>
Proven experience managing regional SEO, especially for multi-language and multi-country strategies.</div></li><li><div>
Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.</div></li></ul><div></div><div>
Other Qualifications:</div><ul><li><div>
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.</div></li><li><div>
Self-starter with the ability to work independently and as part of a team.</div></li><li><div>
Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.</div></li><li><div>
Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.</div></li><li><div>
Minimum of 2+ years working in the B2B SaaS vertical (preferred)</div></li><li><div>
Agency experience (preferred)</div></li></ul><div><br>
Workday Pay Transparency Statement</div><div></div><div>
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please <div>click here</div>.</div><div></div>
Primary Location: USA.NY.New York City<br>
<div></div>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<div></div>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<div><br>
Our Approach to Flexible Work</div><div><br>
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.</div><div></div><div>
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div>
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.</div><div></div><div>
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!</div><div>
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.</div><div></div><div><br>
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.</div><div></div><div><br>
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div></div>

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