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senior brand manager

Evyap

<div>
 
 
 Discover Your Potential, Let Evyap Grow With You, Let You Grow With Evyap!
 
 
 
 
 
 
 With more than 4,000 employees and export business to more than 100 countries, EVYAP&rsquo;s success story started in a small atelier in Erzurum in 1927. Our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby and Fax are loved worldwide. With facilities in Turkey, Egypt, and the world's largest oleo chemicals plant in Malaysia, we remain committed to innovation, sustainability, and creating value, all within a collaborative environment where our employees thrive.
 
 
 We believe in becoming stronger together with you. Every new beginning is an exciting journey filled with fresh ideas and opportunities.
 
 
 At Evyap, we share and respect, we are productive, responsible, and continuously improve ourselves. Here, you&rsquo;ll find a world where you can grow, leave your mark through diverse projects, and thrive both personally and professionally. Together, we&rsquo;ll grow and achieve greater success. Are you ready to embark on this journey with us?
 
 
 
 
 
 
 
 
 
 Who We're Looking For?
 
 
 
 
 
 
 &middot; University graduate, preferably master degree.
 
 
 &middot; Minimum 8 years experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.
 
 
 &middot; Ability to work in a multi-cultural environment, having an international and regional experience is a big asset.
 
 
 &middot; Mobility within job scope.
 
 
 &middot; Strong project management skills and desire to lead.
 
 
 &middot; A top communicator with an excellent ability to execute successful partnerships.
 
 
 &middot; Excellent command of written and spoken English.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 &middot; Determines the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research
 
 
 &middot; Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor &amp; outdoor activities to increase the market share.
 
 
 &middot; Executes 360degree communication (ATL / BTL / Digital &amp; Social Media)
 
 
 &middot; Works closely with countries to gather learnings and provide best practices for other countries.
 
 
 &middot; Monitors brand performances and recommended specific initiatives.
 
 
 &middot; Capable of managing wide range of product portfolio.
 
 
 &middot; Able to work with financials as well as carry out budgeting, financial analysis &amp; reporting (feasibility analysis / Cost / Ebitda )
 
 
 &middot; Prepares the marketing plan, annual budget and communication/media plan for the brand.
 
 
 &middot; Manages and organizes product launches.
 
 
 &middot; Conceptualizes strategic initiatives and implement details of a campaign.
 
 
 &middot; Works in cooperation with the sales, production, R&amp;D and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
 
 
 &middot; Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
 
 
 &middot; Flexibility to travel in order to track flow of business and take required actions in local site.
 
 
 
 
 
 
 
 
 
 The Opportunities of Joining Us:
 
 
 
 
 
 
 At Evyap, you're not just working, you're becoming part of a global organization. As a member of an internationally recognized company, you'll experience the excitement of shaping new ideas and driving innovation across continents. Here, your growth, creativity, and contributions are truly valued, offering you the unique opportunity to be part of our global success and benefit from the strength of Evyap. Some of our advantages are:
 
 
 
 
 
 
 💻 Hybrid Working:
 
 
 
 At Evyap, we offer our employees the flexibility to work from the office 3 days a week and from home 2 days a week. We make office days even more enjoyable with social events and special day celebrations.
 
 
 
 🌍 Global Opportunities:
 
 
 
 Work as an expat in offices across Indonesia, Malaysia, Russia, the USA, and Egypt, with opportunities to be part of international projects.
 
 
 
 🚀 Learning &amp; Development:
 
 
 
 Enjoy monthly #Tek&Idot;&scedil;imGeli&scedil;im events, including webinars, digital training, and fun challenges to help you grow and have fun!
 
 
 
 🎉 E-Joy Club:
 
 
 
 Engage in social events covering music, art, sports, and social causes, connecting with your colleagues on different levels.
 
 
 
 💼 Competitive Compensation:
 
 
 
 Receive a competitive salary and strong union benefits, including holiday, shoe, fuel, and food allowances.
 
 
 
 🛍️ Flexible Benefits:
 
 
 
 Customize your benefits through the Evystore app, choosing what suits your needs best.
 
 
 
 🧴 Exclusive Products:
 
 
 
 Experience our latest products with monthly gift packages and enjoy discounts at the on-site market.
 
 
 
 
 
 If you want to grow in an innovative environment, build a career full of global opportunities, and be a part of Evyap, we are looking forward to your application.
 
 
 
 
 
 &ldquo;&Idot;&scedil; ba&scedil;vurunuz kapsam&inodot;nda toplanan ki&scedil;isel verileriniz 6698 say&inodot;l&inodot; Kanun&rsquo;a uygun olarak i&scedil;lenmektedir. Konuyla ilgili ayd&inodot;nlatma metni i&ccedil;in l&uuml;tfen linki ziyaret ediniz: https://www.evyap.com.tr/Content/docs/evyap-is-basvurusu-aydinlatma-metni.pdf&rdquo;
 
</div>

Senior Brand Manager

Ferrero

<div>
 Job Location: Istanbul
 
 
 Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
 
 
 Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
 
 
 
 About the Role:
 
 
 
 We are looking for an Istanbul-based Brand Manager Nutella, who will report directly to the Region T&uuml;rkiye Marketing Manager Nutella.
 
 
 
 Below Are The Responsibilities And Qualifications For This Role.
 
 
 
 
 Main Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and implement strategies, marketing approaches, and plans to identify opportunities that align with both short-term and long-term brand and business objectives, aiming to increase brand volume, revenue, and market share
 </li>
 <li>
 Lead the creation and production of all brand communication materials across various contact points
 </li>
 <li>
 Collaborate closely with CSU, Media, Sales, Trade Marketing, and Finance teams to gather insights and consumer knowledge, and use this information to develop and validate the marketing plan
 </li>
 <li>
 Monitor, measure, and track the execution of the marketing plan, taking necessary reactive actions as needed to maximize brand ROI
 
 
 </li>
 </ul>
 
 Who we are looking for:
 
 
 
 <ul>
 <li>
 Bachelor's degree (a Master&rsquo;s degree in Marketing is a plus)
 </li>
 <li>
 Preferably 7+ years of experience in FMCG industry and 4+ years of experience in brand management
 </li>
 <li>
 Analytical mindset with strong planning and organizational abilities
 </li>
 <li>
 Capable of working in a multitasking and multicultural environment
 </li>
 <li>
 Self-motivated with excellent communication and presentation skills
 </li>
 <li>
 Proficient in computer skills (MS Office, SAP knowledge is a plus) and familiar with Nielsen &amp; Ipsos databases
 </li>
 <li>
 Proficient in both written and spoken English
 
 
 </li>
 </ul>
 
 How to be successful in the role and at Ferrero:
 
 
 
 Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
</div>

Senior Brand Manager Nutella

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

Portfolio Brand Manager (HAE & Transplant)

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

TikTak

<div>
 
 
 Are you ready to join the exciting journey of TikTak, leading car solution provider that revolutionizes the mobility habit of mega urbanites?
 
 
 
 
 
 
 TikTak is Turkey's youngest and fastest-growing car rental &amp; sharing company.
 
 
 
 
 
 We know the city is full of opportunity, full of excitement, full of life.
 
 
 
 
 
 For this reason; We are highlighting TikTak as a solution resource in order not to miss a moment in this wide experience pool. We are the new generation transportation brand for the new generation of urban residents, and we are a reason for the city to be experienced to the fullest. TikTak is the shortest way to get from home to work, from campus to concert.
 
 
 
 
 
 The city is bustling and lively, just like us. In this direction, our goal is to be an important part of daily mobility in city life.
 
 
 
 
 
 Our goal is also about freedom, innovation, and dynamism. Our work environment is a dynamic environment that supports innovation, where everyone can contribute with their ideas.
 
 
 
 
 
 We are looking for a
 
 Senior Product Manager
 
 for our rapidly growing teams in this environment.
 
 
 
 
 
 
 Your playground as a Senior Product Manager at TikTak
 
 
 
 
 
 <ul>
 <li>
 Assisting to prepare strategies, business plan, as well as to develop product vision, strategy and roadmaps for multiple product lines, in support of business goals and objectives for all digital initiatives,
 </li>
 <li>
 Manage the product life circle from end users to providers,
 </li>
 <li>
 Manage continuous development of existing systems and deployment of new products and functions,
 </li>
 <li>
 Coordinate new and existing projects analyzing requirements, following end to end process in projects, developing action plans, planning their implementation and ensuring stakeholders adherence and compliance with deadlines,
 </li>
 <li>
 Produce functional requirement specifications including,
 </li>
 <li>
 Knowledge and experience on benchmark research, UX/UI design, technical design, and product execution phases,
 </li>
 <li>
 Design and coordinate user acceptance tests,
 </li>
 <li>
 Following all technological developments and improvements in the car-sharing and other sharing sectors and applying necessary improvements and developments to the systems used.
 </li>
 </ul>
 
 
 
 
 
 Our game changer Senior Product Manager profile at TikTak
 
 
 
 
 
 <ul>
 <li>
 Bachelors or master&rsquo;s degree in engineering or MIS,
 </li>
 <li>
 At least 8 years of proven work experience of product management, business analysis and project management,
 </li>
 <li>
 Be able to define and communicate product vision or strategy to others,
 </li>
 <li>
 Have an experience of driving product development through all phases of the product lifecycle,
 </li>
 <li>
 Knowledge and experience on digital platforms such as mobile applications, web portals, customer service management and business process management platforms, as well as software, artificial intelligence (AI), and data-driven projects where advanced technologies and analytics are utilized to create business value.
 </li>
 <li>
 A good researcher and willing to learn Scrum best practices and apply them in line with team needs, including experience implementing these methodologies with both outsourced and inhouse teams.
 </li>
 <li>
 Eager to work in an agile environment and adopt the agile mindset,
 </li>
 <li>
 Already have excellent communication skills to be able to coach the teams and resolve conflicts,
 </li>
 <li>
 Strong verbal and written communication skills in English.
 </li>
 </ul>
 
 
 
 
 
 The benefits of TikTak offer you
 
 
 
 
 
 
 🪄 TikTak+ Budget
 
 
 🏖️ Holiday Budget
 
 
 📈 Stock Options Based on Company Alignment and Performance
 
 
 💰 Salary Bonus
 
 
 🚗 Mobility Budget
 
 
 🗓️ 20 Days of Annual Leave
 
 
 🩺 Private Health Insurance
 
 
 
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Senior Product Manager

Explore 529+ Senior brand manager in Istanbul this September. Find roles across top companies and apply now to boost your career.

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