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senior manager - community marketing (event / loyalty program) Jobs in Mumbai India

senior manager - community marketing (event / loyalty program)

senior manager community marketing event loyalty program

Tata Motors

<div>
 
 Position Name : Senior Manager &ndash; Community Marketing
 
 
 
 
 
 
 Purpose of the position
 
 
 
 
 
 
 The Community Manager at TATA Motors plays a pivotal role in fostering community engagement both offline and digitally, crafting personalized experiences for each customer /member, and spearheading loyalty programs aimed at enhancing customer retention and advocacy. This position is essential for nurturing a vibrant community at TATA.ev, facilitating referrals, driving repurchases, and fostering positive word-of-mouth marketing. The role is vital in nurturing a robust community at TATA.ev, ensuring active customer engagement, and fostering brand advocacy
 
 
 
 
 
 
 Dimensions of the position
 
 
 
 - Customer Engagement Program management: Both offline and digital engagement initiatives
 
 
 - Loyalty Program Management (including Referral Program Management)
 
 
 - Event Management: Planning, organizing, and executing
 
 
 
 
 
 
 Key Responsibility &amp; Key Tasks Measures
 
 
 
 
 
 
 1 Customer Engagement Program and Loyalty Program Management
 
 <ul>
 <li>
 Enrolling customers into the program and managing backend operations
 </li>
 <li>
 Managing updates and maintenance of the program portal.
 </li>
 <li>
 Collaborating with agencies to steer program management effectively.
 </li>
 <li>
 Managing budgets and finances related to the program.
 </li>
 <li>
 Developing and implementing a robust loyalty program to engage and reward customers.
 </li>
 <li>
 Devising strategies to engage community members
 </li>
 <li>
 Utilizing the loyalty program for customer retention and upselling opportunities
 </li>
 <li>
 Digitizing the loyalty program and integrating with other business units such as After Sales, Accessories, etc.
 </li>
 <li>
 Plan and manage execution of events on weekends and at various locations, ensuring end-to-end event management, liaison with the sales team, and ensuring social media coverage
 </li>
 </ul>
 
 
 
 
 2 Referral Program Management
 
 <ul>
 <li>
 Rolling out communication for the referral program.
 </li>
 <li>
 Updating digital interface portals for program management.
 </li>
 <li>
 Onboarding brands to offer their products and services as benefits.
 </li>
 <li>
 Steering agencies managing the program and managing associated budgets
 </li>
 <li>
 Conducting training sessions for the sales team regarding the program
 </li>
 </ul>
 
 
 
 
 
 
 
 Education: Full Time MBA in Marketing
 
 
 Experience : 5 - 10 Years
 
 
 
</div>

Senior Manager - Community Marketing (Event / Loyalty Program)

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
 <li>
 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
 </li>
 <li>
 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
 <li>
 Ensure consistent brand voice, messaging and visual identify across all channels
 </li>
 </ul>
 
 
 Innovation
 
 
 <ul>
 <li>
 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
 <li>
 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
 <li>
 Collaborate with product development team to ensure timely launches of new products.
 </li>
 <li>
 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
 </li>
 <li>
 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
 </li>
 <li>
 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
 <li>
 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
 </li>
 <li>
 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
 </li>
 <li>
 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
 <li>
 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
 <li>
 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
 <li>
 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
 <li>
 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
 <li>
 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
 <li>
 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
 <li>
 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
 <li>
 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
 <li>
 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
 <li>
 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
 <li>
 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
 </li>
 <li>
 Foster a collaborative, innovative team culture to achieve marketing goals.
 </li>
 <li>
 Set clear objectives, provide feedback, and ensure alignment with brand vision.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
 </li>
 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

JSW Sports Pvt Ltd

<div>
 
 
 Role Overview:
 
 
 
 We are looking for a
 
 Head of Brand Marketing and Digital
 
 to lead integrated marketing efforts across our various verticals&mdash;Teams, Athlete &amp; Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&amp;L ownership, hands-on execution, stakeholder management, and a deep passion for sports.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand &amp; Campaign Management
 
 
 <ul>
 <li>
 Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
 </li>
 <li>
 Conceptualize and lead 360&deg; campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
 </li>
 <li>
 Strategically Drive Brand Solutions in proximity to the sales team.
 </li>
 <li>
 Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
 </li>
 <li>
 Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
 </li>
 <li>
 Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).
 </li>
 </ul>
 
 
 Sponsorship &amp; Commercial Support
 
 
 <ul>
 <li>
 Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
 </li>
 <li>
 Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.
 </li>
 </ul>
 
 
 Events &amp; IP Marketing
 
 
 <ul>
 <li>
 Drive consumer marketing for existing and new sports IPs&mdash;fan acquisition, ticketing campaigns, grassroots outreach.
 </li>
 <li>
 Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.
 </li>
 </ul>
 
 
 Digital &amp; Performance Marketing
 
 
 <ul>
 <li>
 Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
 </li>
 <li>
 Track analytics and prepare performance reports for campaigns and platforms.
 </li>
 </ul>
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 10+ years of experience in
 
 sports, entertainment, or youth-focused brands
 
 .
 </li>
 <li>
 Proven track record in
 
 brand building
 
 ,
 
 fan marketing
 
 , or
 
 sports events/IP campaigns and P&amp;L ownership.
 
 </li>
 <li>
 Strong grasp of digital marketing, social media trends, and content-led storytelling.
 </li>
 <li>
 Excellent project management, agency coordination, and communication skills.
 </li>
 <li>
 A natural collaborator with a passion for Indian and global sports.
 </li>
 </ul>
 
 
</div>

Head of Marketing

JW Marriott

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25181739
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 JW Marriott Mumbai Sahar, IA Project Road, Mumbai, Maharashtra, India, 400099VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Non-Management
 
 
 
 Position Summary
 
 
 
 Perform general office duties to support Sales &amp; Marketing (e.g., filing, sending emails, typing, faxing, copying). Prepare sales-related documents throughout the sales process (e.g., proposals, contracts, or banquet event orders). Promote awareness of brand image internally and externally. Gather materials and assemble information packages (e.g., brochures, promotional materials). Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Enter, retrieve, reconcile, and verify information (e.g., commissions, leads, third parties) in software involved in the sales process. Answer guest questions about property facilities/services (e.g., hours of operation, rates and room types, packages, promotions, entertainment, restaurants, special events). Serve as the point of contact for clients and communicate with them by phone and email to respond to questions and requests.
 
 
 Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests&rsquo; service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.
 
 
 
 Preferred Qualifications
 
 
 
 Education: High school diploma or G.E.D. equivalent.
 
 
 Related Work Experience: At least 1 year of related work experience.
 
 
 Supervisory Experience: No supervisory experience.
 
 
 License or Certification: None
 
 
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
 
 
 JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Sales Coordinator

Nomura

<div>
 
 
 Nomura Overview:
 
 
 
 
 
 
 Nomura Services, India is a core center of excellence powering the group's global businesses. With world-class capabilities in trading support, research, information technology, financial control, operations, risk management and legal support, the firm plays a key role in shaping, strengthening, and accelerating Nomura's global operations.
 
 
 
 
 At Nomura, creating an inclusive workplace is a priority. Our approach to inclusion encompasses a variety of initiatives, including sensitization campaigns, implementing conducive policies &amp; programs, providing infrastructure support, and engaging in community events. Over time, we have made meaningful progress in these areas, and this commitment has been well-recognized across the industry. We are proud recipients of the prestigious Top 10 Employers award by the India Workplace Equality Index (IWEI), IWEI Gold Employer of Choice awards, India CSR Leadership Award 2024 for Holistic Village Development Program, and the YUVA Unstoppable Changemaker Awards 2021.
 
 
 
 
 
 
 Divisional Overview:
 
 
 
 
 
 
 Corporate Communications forms a strategic division overseeing the overall communication strategy of the firm. Its main objectives are:
 
 <ul>
 <li>
 Build a strong reputation for the brand via internal and external messaging
 </li>
 <li>
 Tailor communication strategies to support and promote the business and the firm
 </li>
 <li>
 Ensure employee alignment with organizational goals through clear, proactive and effective communication
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 
 
 
 <ul>
 <li>
 We support employee wellbeing by ensuring a sense of purpose and belonging.
 </li>
 <li>
 We offer a comprehensive range of wellbeing services which allows employees to get access to the assistance they need at any point in their wellbeing journey.
 </li>
 <li>
 Our bespoke benefits support employees and their family&rsquo;s holistic wellbeing and are inclusive of diverse identities and family structures.
 </li>
 </ul>
 
 
 
 
 
 Position Specifications:
 
 
 
 
 
 
 
 Corporate Title:
 
 VP
 
 
 
 Functional Title:
 
 VP
 
 
 
 Experience:
 
 12+ years
 
 
 
 Qualification:
 
 MBA
 
 
 
 
 
 
 Role &amp; Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive external communications strategy, encompassing media relations, social media, employer branding and thought leadership
 </li>
 <li>
 Create and lead a dynamic social media plan, including ideation for new posts, creation of content, building community engagement and tracking performance
 </li>
 <li>
 Manage all aspects of media relations, including proactive media outreach, building strong connect with relevant journalists and media monitoring for story opportunities
 </li>
 <li>
 Champion thought leadership for senior management by seeking suitable opportunities for speaker forums through partnerships and connect with external event platforms
 </li>
 <li>
 Draft strong and impactful content including messages for Leadership Talks, Articles, presentations, etc.
 </li>
 <li>
 Plan and execute impactful campaigns with an objective of promoting Nomura Powai brand internally and in the industry
 </li>
 <li>
 Support the Internal Communications and Branding efforts of Nomura Powai
 </li>
 <li>
 Collaborate with cross-regional teams and contribute to Global Projects and Campaigns
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Mind Set:
 
 
 
 
 
 
 
 Domain
 
 
 <ul>
 <li>
 Minimum 12 years of experience in corporate communications, public relations or a related field
 </li>
 <li>
 Excellent communication skills
 </li>
 <li>
 Proven ability to build and maintain strong relationships with internal and external stakeholders at all levels
 </li>
 </ul>
 
 
 
 
 
 Technical
 
 
 <ul>
 <li>
 Excellent writing and editing skills with the ability to craft compelling narratives for diverse audiences, including content for various formats
 </li>
 <li>
 Proven experience in developing and executing social media strategies, including content creation and community management
 </li>
 </ul>
 
 
 
 
 
 
 
 
 We are committed to providing equal opportunities throughout employment including in the recruitment, training and development of employees. We prohibit discrimination in the workplace whether on grounds of gender, marital or domestic partnership status, pregnancy, carer&rsquo;s responsibilities, sexual orientation, gender identity, gender expression, race, color, national or ethnic origins, religious belief, disability or age.
 
 
 
 
 
 
 
 
 
 
 *Applying for this role does not amount to a job offer or create an obligation on Nomura to provide a job offer. The expression "Nomura" refers to Nomura Services India Private Limited together with its affiliates.
 
 
 
 
 
 
 
 *The benefits are subject to change and will be in accordance with Company&rsquo;s policies as may be applicable from time to time).
 
 
</div>

Corporate Communications – Vice President

Eternal Weddingz

<div>
 
 Eternal Weddingz is dedicated to listing the best vendors for all types of events, including weddings, corporate events, or any other special occasions. We aim to provide a seamless and stress-free experience for our clients by connecting them with top venues for their destination wedding.
 
 
 
 
 
 Eternal Weddingz is seeking a dynamic and results-driven
 
 Sales Manager
 
 to join our team in an on-site role in Marol, Mumbai. The Sales Manager will be responsible for managing their dedicated sales pipeline, converting inbound leads from our CRM, and matching clients with ideal venues for their destination weddings. This role requires strong relationship-building skills, a strategic approach to sales, and the ability to deliver consistent results in a fast-paced, client-centric environment.
 
 
 
 
 
 Job Opportunity in
 
 Marol, Mumbai
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Manage and convert inbound wedding leads through the company&rsquo;s CRM system.
 </li>
 <li>
 Match clients with suitable venues based on their preferences, budget, and requirements.
 </li>
 <li>
 Negotiate venue deals and ensure smooth coordination between clients and venue partners.
 </li>
 <li>
 Collaborate with the Sales Head and internal teams to maximize conversions and achieve monthly sales targets.
 </li>
 <li>
 Maintain accurate records of client interactions, proposals, and conversions.
 </li>
 <li>
 Provide timely reports on sales performance and pipeline status.
 </li>
 </ul>
 
 
 
 
 
 Preferences:
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Marketing, or related field
 </li>
 <li>
 Experience in the event planning industry is a plus
 </li>
 </ul>
</div>

Sales Manager

Unilever

<div>
 
 Role -
 
 Marketing Executive
 
 
 
 Location
 
 - Mumbai HO
 
 
 
 NOTE :
 
 
 This is a 1-year contractual/secondment role. Please apply only if this opportunity aligns with your career aspirations.
 
 
 
 
 About Role
 
 
 
 
 Event Execution &amp; Management
 
 
 
 <ul>
 <li>
 Plan, coordinate, and execute brand events, pop-ups, and activations
 </li>
 <li>
 Liaise with vendors, agencies, and internal teams to ensure flawless delivery
 </li>
 <li>
 Monitor event performance and gather feedback for continuous improvement
 
 
 </li>
 </ul>
 
 Trade Marketing
 
 
 
 <ul>
 <li>
 Develop and implement trade marketing strategies to boost visibility and sales
 </li>
 <li>
 Coordinate with sales teams to align BTL activities with retail objectives
 </li>
 <li>
 Manage POS materials, in-store branding, and promotional campaigns
 
 
 </li>
 </ul>
 
 Budget &amp; Reporting
 
 
 
 <ul>
 <li>
 Track budgets and ensure cost-effective execution of BTL activities
 </li>
 <li>
 Prepare post-activity reports with ROI analysis and key learnings
 
 
 </li>
 </ul>
 
 Vendor &amp; Stakeholder Coordination
 
 
 
 <ul>
 <li>
 Build strong relationships with external partners and suppliers
 </li>
 <li>
 Ensure timely procurement and deployment of marketing assets
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Business, or related field
 </li>
 <li>
 2&ndash;4 years of experience in BTL marketing, events, or trade promotions
 </li>
 <li>
 Strong project management and organizational skills
 </li>
 <li>
 Excellent communication and negotiation abilities
 </li>
 <li>
 Willingness to travel and work flexible hours during activations
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 A fast-paced, creative work environment
 </li>
 <li>
 Opportunities to work on high-impact campaigns
 </li>
 <li>
 Career growth in a rapidly expanding brand
 </li>
 <li>
 Competitive compensation and perks
 </li>
 </ul>
</div>

Marketing Executive

Explore 147+ Senior manager community marketing event loyalty program in Mumbai India this December. Find roles across top companies and apply now to boost your career.