graphic designer marketing specialist Jobs in Mumbai

graphic designer marketing specialist

senior executive social media Jobs in Mumbai

senior executive social media

social & influencer marketing specialist Jobs in Mumbai

social & influencer marketing specialist

social media assistant

social media manager

social influencer marketing specialist

<div>
 
 Entity:
 
 
 
 Customers &amp; Products
 
 
 
 Job Family Group:
 
 
 
 Marketing Group
 
 
 
 Job Description:
 
 
 
 Are you ready to join a team that&rsquo;s driving the future of lubricants &amp; beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry &ndash; and how you can be part of this journey.
 
 
 We&rsquo;re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market &amp; build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
 
 
 
 Apply now!
 
 
 
 Castrol is a global leader in lubricants and part of the bp Group, one of the world&rsquo;s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
 
 
 At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
 
 
 We are currently looking for
 
 Social &amp; Influencer Marketing Specialist
 
 based at
 
 Mumbai
 
 with details mentioned below.
 
 
 
 Let me tell you about the role !
 
 
 
 Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.
 
 
 You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.
 
 
 We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.
 
 
 Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.
 
 
 
 What You Will Deliver
 
 
 Content Strategy and Integration:
 
 
 <ul>
 <li>
 Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
 </li>
 <li>
 Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
 </li>
 <li>
 Develop and execute a content calendar to ensure timely delivery of content across all platforms.
 </li>
 <li>
 Ensure all content is consistent with the brand voice, style, and tone.
 
 
 </li>
 </ul>
 Sponsorship Deployment:
 
 
 <ul>
 <li>
 Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
 </li>
 <li>
 Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.
 
 
 </li>
 </ul>
 Partnership Management:
 
 
 <ul>
 <li>
 Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
 </li>
 <li>
 Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.
 
 
 </li>
 </ul>
 Influencer Strategy:
 
 
 <ul>
 <li>
 Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
 </li>
 <li>
 Identify and engage with key influencers that align with brand values and marketing objectives.
 
 
 </li>
 </ul>
 Content Development:
 
 
 <ul>
 <li>
 Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
 </li>
 <li>
 Work closely with creative teams to develop compelling visuals and multimedia content.
 </li>
 <li>
 Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
 </li>
 <li>
 Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.
 
 
 </li>
 </ul>
 Campaign Management:
 
 
 <ul>
 <li>
 Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
 </li>
 <li>
 Monitor and analyze the performance of influencer and content marketing campaigns.
 
 
 </li>
 </ul>
 
 What Will Make You Successful
 
 
 <ul>
 <li>
 Post Graduate degree in a related field
 </li>
 <li>
 4-6 years of work experience in a media, content, or social media agency.
 </li>
 <li>
 Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
 </li>
 <li>
 Prior work experience with influencers and platform integrations is a plus.
 </li>
 <li>
 Strong project management skills, with the ability to juggle multiple projects simultaneously.
 </li>
 <li>
 Excellent communication and negotiation skills.
 </li>
 <li>
 Proficiency in using analytics tools to measure and report on campaign performance.
 </li>
 <li>
 Comfortable working with ambiguity and short turnaround times.
 </li>
 <li>
 Showcases strategic intent and the ability to think long term and at scale.
 </li>
 <li>
 Creative approach with a passion for staying ahead of industry trends and innovations.
 </li>
 <li>
 Ability to work collaboratively with cross-functional teams and external partners.
 </li>
 <li>
 Knowledge of SEO and content optimization techniques to increase organic reach.
 </li>
 <li>
 Being an Auto enthusiast, understanding the ecosystem is a plus
 
 
 </li>
 </ul>
 
 You will work with
 
 
 
 Key Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.
 
 
 
 Culture
 
 
 
 bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
 
 
 The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
 
 
 
 Why join our team?
 
 
 
 We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
 
 
 We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
 
 
 
 Travel Requirement
 
 
 
 Up to 10% travel should be expected with this role
 
 
 
 Relocation Assistance:
 
 
 
 This role is eligible for relocation within country
 
 
 
 Remote Type:
 
 
 
 This position is not available for remote working
 
 
 
 Skills:
 
 
 
 
 Legal Disclaimer:
 
 
 
 We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp&rsquo;s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
 
 
 If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
</div>

Social & Influencer Marketing Specialist

Nykaa

<div>
 
 
 Role Overview :
 
 
 
 
 
 
 Nykaa is seeking a creative, detail-oriented, and highly driven professional to join its Social Media &amp; Influencer Marketing team across Beauty, Fashion, and Private Label brands. The role will focus on building a strong digital presence, driving community engagement, and amplifying campaigns through social media content, influencer collaborations, and innovative storytelling. The individual will work closely with internal teams, creators, and external partners to deliver impactful campaigns that enhance brand visibility, consumer love, and business growth.
 
 
 
 
 
 
 
 
 
 Key Responsibilities :
 
 
 
 
 
 
 
 1. Social Media Strategy &amp; Content
 
 
 <ul>
 <li>
 Develop and manage monthly social media calendars across platforms (Instagram, YouTube, Twitter, Pinterest, Snapchat).
 </li>
 <li>
 Conceptualize and create engaging BAU and campaign-led content, ensuring alignment with brand tone and objectives.
 </li>
 <li>
 Lead content shoots, ideate shoot decks, and oversee creative direction for launch and BAU requirements.
 </li>
 <li>
 Innovate with new content formats to maximize reach, engagement, and audience relevance.
 </li>
 <li>
 Ensure inclusivity and diversity in all communication.
 </li>
 </ul>
 
 
 
 
 
 2. Influencer Marketing &amp; UGC
 
 
 <ul>
 <li>
 Identify, onboard, and manage influencers aligned with brand campaigns and messaging.
 </li>
 <li>
 Negotiate budgets, draft creative briefs, and oversee timely delivery of influencer assets.
 </li>
 <li>
 Build creator-driven content (BCA &ndash; Brand-Creator Assets) and leverage &ldquo;Brand Say&rdquo; + &ldquo;Others Say&rdquo; strategy for launches.
 </li>
 <li>
 Drive user-generated content initiatives with nano and micro-creators to strengthen community trust.
 </li>
 <li>
 Liaise with Nykaa Affiliate Program (NAP) and talent managers for efficient campaign delivery.
 </li>
 </ul>
 
 
 
 
 
 3. Campaign &amp; Event Management
 
 
 <ul>
 <li>
 Plan and execute social-first campaigns and collaborations to boost brand engagement.
 </li>
 <li>
 Cover internal and external brand events in real-time for digital amplification.
 </li>
 <li>
 Onboard influencers and manage collaborations during events and activations.
 </li>
 <li>
 Manage social pages and web communication (Webcom assets, banners, creatives) for incubation/private label brands.
 </li>
 </ul>
 
 
 
 
 
 4. Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Track performance across reach, engagement, conversions, and influencer ROI.
 </li>
 <li>
 Use tools like Instagram Insights, Social Bakers, Tableau, MIS to generate actionable insights.
 </li>
 <li>
 Optimize campaigns and content strategies based on performance analysis.
 </li>
 </ul>
 
 
 
 
 
 5. Stakeholder Management
 
 
 <ul>
 <li>
 Collaborate with internal teams (Brand, Design, Central Marketing, Category) for cross-functional campaign execution.
 </li>
 <li>
 Build strong relationships with influencers, agencies, and community members to scale digital presence.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or related field.
 </li>
 <li>
 1&ndash;4 years of experience in social media, influencer marketing, or digital content (internships can be considered for entry-level).
 </li>
 <li>
 Strong understanding of digital platforms, creator ecosystem, and social trends.
 </li>
 <li>
 Excellent written and verbal communication skills in English.
 </li>
 <li>
 Creative mindset with an eye for aesthetics and detail.
 </li>
 <li>
 Proficiency in content planning, caption writing, social scheduling; basic design/CMS knowledge preferred.
 </li>
 <li>
 Strong organizational, multitasking, and stakeholder management skills.
 </li>
 <li>
 Ability to analyze data and apply insights for continuous improvement.
 </li>
 <li>
 Passion for beauty, fashion, and industry trends.
 </li>
 </ul>
 
 
</div>

Senior Executive Social Media

HOS Global Foods

<div>
 
 
 About the Role
 
 
 
 We are looking for a highly creative, sharp, and organized Social &amp; Digital Media professional who can bring fresh ideas, drive engagement, and execute impactful campaigns across multiple digital platforms. This role offers the opportunity to work for an International
 
 FMCG company
 
 with a strong presence in the Target markets, giving you exposure to diverse audiences, trends, and campaign styles.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Social Media Strategy &amp; Management
 
 
 <ul>
 <li>
 Execute &amp; follow up with the agency on creative
 
 social media strategies
 
 aligned with brand objectives.
 </li>
 <li>
 Follow up with the agency on monthly content and campaign deliverables &amp; plans for Facebook, Instagram, YouTube, LinkedIn, Tik Tok and other platforms.
 </li>
 <li>
 Monitor trends, competitor activities, and industry updates to keep brand content fresh and relevant.
 </li>
 <li>
 Ensure timely posting, engagement, and performance tracking.
 </li>
 </ul>
 
 
 
 
 
 2. Digital Campaigns &amp; Performance
 
 
 <ul>
 <li>
 Monitor the paid digital campaigns (Meta, Google Ads, YouTube, etc.) in coordination with the marketing team &amp; agencies.
 </li>
 </ul>
 
 
 
 
 
 3.
 
 Influencer &amp; Collaboration Management
 
 
 
 <ul>
 <li>
 Identify, shortlist, and manage influencer partnerships for campaigns.
 </li>
 <li>
 Negotiate deliverables, ensure timely content delivery, and measure impact.
 </li>
 <li>
 Build long-term influencer relationships to maintain consistent brand presence.
 </li>
 <li>
 Track Influencer campaign Led by the agency.
 </li>
 </ul>
 
 
 
 
 
 4.
 
 WhatsApp &amp; Email Marketing
 
 
 
 <ul>
 <li>
 Create and manage WhatsApp broadcast campaigns to drive brand engagement and conversions.
 </li>
 <li>
 Develop and execute email marketing campaigns with engaging copy and visuals.
 </li>
 <li>
 Track and analyse open rates, click-through rates, and campaign performance.
 </li>
 <li>
 Lead the Consumer research Campaign on email Marketing.
 </li>
 </ul>
 
 
 
 
 
 5.
 
 Creativity &amp; Content Development
 
 
 
 <ul>
 <li>
 Generate fresh campaign ideas, interactive formats, and innovative audience engagement concepts.
 </li>
 <li>
 Ensure brand consistency across all content.
 </li>
 </ul>
 
 
 
 
 
 6. Coordination &amp; multi-tasking
 
 
 <ul>
 <li>
 Collaborate with internal teams and agencies for seamless campaign execution.
 </li>
 <li>
 Manage multiple projects under tight deadlines without compromising quality.
 </li>
 <li>
 Stay proactive, resolve issues quickly, and ensure agencies deliver on time through constant follow-ups.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Requirements
 
 
 <ul>
 <li>
 3&ndash;4 years of relevant experience in Social &amp; Digital Marketing, preferably in FMCG or consumer goods.
 </li>
 <li>
 Strong understanding of social media platforms, digital campaign tools, and analytics.
 </li>
 <li>
 Hands-on experience in influencer marketing, WhatsApp marketing, and email campaigns.
 </li>
 <li>
 Exceptional creativity with an eye for visual storytelling and engaging content.
 </li>
 <li>
 Excellent organizational skills and the ability to manage multiple projects simultaneously.
 </li>
 <li>
 Knowledge in campaign analytics tools (Meta Business Suite, Google Analytics, Mailchimp, etc.).
 </li>
 <li>
 Ability to adapt quickly, think on your feet, and improvise when needed.
 </li>
 <li>
 Join only if you thrive in a fast-paced environment where ideas and campaigns come to life in real time, requiring you to stay agile and proactive.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work with a dynamic FMCG brand making waves in the market.
 </li>
 <li>
 
 Opportunity to work for a International company
 
 with exposure to international campaigns and markets.
 </li>
 <li>
 Shape and execute creative campaigns with measurable impact.
 </li>
 <li>
 A collaborative, fast-paced work environment where ideas come to life.
 </li>
 </ul>
 
 
</div>

Social Media Assistant

Techsorize Solutions

<div>
 
 
 Company Description
 
 
 
 Techsorize Solutions is an innovative social media marketing agency based in Mumbai. Our team of professionals helps businesses maximize their online presence, engage their target audience, and achieve their marketing goals. We offer a range of services including Social Media Strategy, Content Creation and Curation, Influencer Marketing, Social Media Advertising, Performance Tracking, and Reporting. Our agile and adaptable approach allows us to tailor strategies that deliver tangible results.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a full-time on-site role for a Graphic Designer. The Graphic Designer will be responsible for creating graphics, designing logos, branding, and typography. The Graphic Designer will work closely with our team of dedicated professionals to ensure that our clients' needs are met.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience as a Graphic Designer with a strong portfolio showcasing your work (Procreate illustrations are a plus).
 </li>
 <li>
 Proficiency in Procreate and Adobe Creative Suite (Photoshop, Illustrator, etc.).
 </li>
 <li>
 Strong understanding of design principles, typography, and color theory.
 </li>
 <li>
 Ability to create unique, hand-drawn illustrations and adapt to various styles.
 </li>
 <li>
 Excellent attention to detail and ability to manage multiple projects with tight deadlines.
 </li>
 <li>
 Strong communication skills and ability to collaborate with a team.
 </li>
 <li>
 Experience in logo design and branding
 </li>
 <li>
 Bachelor's degree in Graphic Design or related field
 </li>
 <li>
 Experience in social media marketing is a plus
 </li>
 <li>
 Experience in Motion Graphics is a plus
 </li>
 </ul>
</div>

Graphic Designer

Sunset Cinema Club

<div>
 
 Job Title: Social Media Manager
 
 
 
 
 
 Location: Mumbai
 
 
 
 
 
 Experience: Minimum 2 years
 
 
 
 
 
 MUST Be: A movie buff, creative/writer, enthusiastic, eager to learn, organized, passionate and have a good sense of aesthetics and design. A team player. Demonstrated ability to understand all the tools and trends of SoMe and apply them effectively. Required to have strong written and verbal communication skills. Well versed with digital tools and an understanding of social and digital media marketing.
 
 
 
 
 
 About Sunset Cinema Club: Sunset Cinema Club is India's leading Open Air Cinema Company, specializing in creating unique and immersive movie-watching experiences. We organize outdoor movie screenings in picturesque
 
 
 locations, offering a blend of entertainment, comfort, and natural surroundings to our audience. With a dedicated team and a growing presence, we aim to redefine cinematic experiences in India.
 
 
 
 
 
 Job Description
 
 
 &bull; Ideating and driving execution of social media content across all SoMe channels (Instagram, Facebook and LinkedIn)
 
 
 &bull; Develop and execute new social media initiatives.
 
 
 &bull; Recruit and maintain influencer collaborations and partnerships.
 
 
 &bull; Grow Instagram as our leading channel along with Youtube, Facebook and linkedin organically.
 
 
 &bull; Identify global and national trends to align with our social media plan and marketing.
 
 
 &bull; Monitor and note insights and performance of content.
 
 
 &bull; Work with the team to drive sales.
 
 
 &bull; Gather and cover event news from various news articles/links/blogs.
 
 
 &bull; Regularly communicate with the audience via Social Media. Strong attention to Consumer Listen (Attentive responses for comments and/or customer queries over Facebook and Instagram messages as well as tagged posts.)
 
 
 &bull; Regularly coordinate with the team if any consumer queries arise on our SoMe channels.
 
 
 &bull; Ensure Sunset Cinema Club not only maintains but also grows its social media presence.
 
 <ul>
 <li>
 Attend key events and create content for various SoMe channels, Align with brand partners for digital deliverables.
 </li>
 </ul>
 
 
 
</div>

Social Media Manager

ACG World

<div>
 
 
 Role Overview
 
 
 
 The Head of Brand Marketing will be responsible for shaping, launching, and growing ACG&rsquo;s Basketball League. This role will lead the development of brand strategy, marketing campaigns, fan engagement initiatives, and sponsorship activations to position the league as a leading sports entertainment property in the region.
 
 
 
 Key Responsibilities
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Define and implement the overall brand vision, identity, and positioning for the league and its franchises.
 </li>
 <li>
 Develop an integrated marketing roadmap to build awareness, affinity, and engagement among diverse audiences.
 </li>
 <li>
 Create guidelines for league and team branding to ensure consistency across all touchpoints.
 </li>
 </ul>
 
 
 Marketing &amp; Communications
 
 
 <ul>
 <li>
 Design and execute 360&deg; marketing campaigns (digital, social, broadcast, outdoor, on-ground).
 </li>
 <li>
 Manage PR, media relations, and storytelling to build visibility and credibility.
 </li>
 <li>
 Oversee content strategy and fan communication across all platforms.
 </li>
 </ul>
 
 
 Fan Engagement &amp; Community Building
 
 
 <ul>
 <li>
 Lead initiatives to grow a passionate basketball fan base through digital, grassroots, and experiential marketing.
 </li>
 <li>
 Conceptualize fan zones, events, and loyalty programs to drive participation and retention.
 </li>
 <li>
 Collaborate with schools, colleges, and basketball associations to promote the sport.
 </li>
 </ul>
 
 
 Sponsorship &amp; Partnerships
 
 
 <ul>
 <li>
 Work closely with commercial teams to create marketing assets and activations for sponsors/partners.
 </li>
 <li>
 Integrate brand partnerships seamlessly into the league experience.
 </li>
 </ul>
 
 
 Digital &amp; Social Media
 
 
 <ul>
 <li>
 Develop data-driven social and digital strategies to maximize fan engagement and online reach.
 </li>
 <li>
 Leverage emerging platforms, influencer collaborations, and esports tie-ins to build relevance among younger audiences.
 </li>
 </ul>
 
 
 Team Leadership &amp; Budgeting
 
 
 <ul>
 <li>
 Build and mentor a high-performing marketing team (brand, digital, creative, content).
 </li>
 <li>
 Manage marketing budgets effectively, ensuring ROI on campaigns and initiatives.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements
 
 
 <ul>
 <li>
 Master&rsquo;s degree in marketing, Business, Communications, or related field.
 </li>
 <li>
 10&ndash;15 years of experience in brand management or marketing, preferably in sports, entertainment, FMCG, or media industries.
 </li>
 <li>
 Strong understanding of sports marketing, fan engagement, and sponsorship landscapes.
 </li>
 <li>
 Proven track record of launching or scaling consumer-facing brands or leagues.
 </li>
 <li>
 Creative thinker with exceptional storytelling, communication, and presentation skills.
 </li>
 <li>
 Data-driven mindset with experience in market research, analytics, and campaign performance measurement.
 </li>
 <li>
 Ability to work in a fast-paced, entrepreneurial environment with cross-functional teams.
 </li>
 <li>
 Passion for basketball and sports entertainment (preferred).
 </li>
 </ul>
 
 
</div>

Head Brand Marketing, ACG Sports

<div>
 
 
 Role Overview
 
 
 
 The Head of Digital Marketing will lead the league&rsquo;s digital strategy, driving fan acquisition, engagement, and retention across online platforms. This role will design data-driven campaigns, build a vibrant digital community, and leverage emerging technologies to establish the league as a premier sports entertainment brand.
 
 
 
 Key Responsibilities
 
 
 
 
 Digital Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop and execute an end-to-end digital roadmap aligned with the league&rsquo;s brand and business goals.
 </li>
 <li>
 Identify trends, platforms, and technologies to enhance the league&rsquo;s online presence.
 </li>
 <li>
 Integrate digital initiatives with overall marketing, ticketing, merchandise, and sponsorship objectives.
 </li>
 <li>
 Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
 </li>
 <li>
 Owns and evolves the league's brand identity, voice, tone, and long-term positioning
 </li>
 <li>
 Leads strategy for integrated marketing campaigns that drive awareness, participation, and loyalty
 </li>
 <li>
 Oversees execution of content, fan engagement, events, and community outreach through the internal team and agency
 </li>
 <li>
 Interfaces with marketing agency on brand design, campaign execution, and content production
 </li>
 <li>
 Develops city-level and national marketing activations aligned to player and franchise storytelling
 </li>
 <li>
 Leads fan engagement and community-building programs (fan clubs, school outreach, contests, fantasy leagues, etc.)
 </li>
 <li>
 Designs and implements fan journeys and audience retention loops across digital, physical, and in-stadia experiences
 </li>
 <li>
 Tracks audience sentiment, competitor positioning, and regional culture to craft differentiated narratives
 </li>
 <li>
 Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovation
 </li>
 <li>
 Collaborates with Revenue, Ops, and Athlete Development to create immersive brand experiences
 </li>
 <li>
 Provides creative and strategic oversight to ensure agency alignment with brand and fan goals
 </li>
 </ul>
 
 
 Content &amp; Social Media
 
 
 <ul>
 <li>
 Build a robust content calendar across social platforms.
 </li>
 <li>
 Oversee production of multimedia content: videos, reels, stories, live streams, podcasts, and behind-the-scenes features.
 </li>
 <li>
 Partner with creative teams, players, influencers, and sponsors for impactful storytelling.
 </li>
 </ul>
 
 
 Fan Engagement &amp; Community
 
 
 <ul>
 <li>
 Design campaigns to grow and retain a passionate online basketball fan base.
 </li>
 <li>
 Drive fan conversations, UGC (user-generated content), polls, and live Q&amp;A sessions.
 </li>
 <li>
 Implement gamification, fantasy leagues, or esports tie-ins to enhance digital experiences.
 </li>
 </ul>
 
 
 Performance Marketing &amp; Growth
 
 
 <ul>
 <li>
 Plan and optimize paid media campaigns (search, social, programmatic, OTT) for reach, engagement, and conversions.
 </li>
 <li>
 Use SEO, SEM, ASO (app store optimization), and email/SMS marketing to maximize visibility.
 </li>
 <li>
 Develop strategies for traffic acquisition, lead generation, and ticket/merchandise sales.
 </li>
 </ul>
 
 
 Analytics &amp; Insights
 
 
 <ul>
 <li>
 Set KPIs for digital initiatives (reach, engagement, CTR, ROI, etc.).
 </li>
 <li>
 Track and analyze data to inform content, targeting, and spend decisions.
 </li>
 <li>
 Conduct audience segmentation to deliver personalized experiences.
 </li>
 </ul>
 
 
 Technology &amp; Innovation
 
 
 <ul>
 <li>
 Evaluate and implement tools for social listening, analytics, and marketing automation.
 </li>
 <li>
 Explore AR/VR, Web3, and other cutting-edge solutions for immersive fan engagement.
 </li>
 <li>
 Oversee website and app development, ensuring seamless UX and mobile-first design.
 </li>
 </ul>
 
 
 Leadership &amp; Collaboration
 
 
 <ul>
 <li>
 Build, lead, and mentor a high-performing digital marketing team (social, content, analytics, paid media).
 </li>
 <li>
 Collaborate with brand, broadcasting, sponsorship, and operations teams to ensure integrated campaigns.
 </li>
 <li>
 Manage vendor/agency relationships to ensure top-quality outputs and ROI.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Digital Media, or related field.
 </li>
 <li>
 8&ndash;12 years of progressive experience in digital marketing, ideally in
 
 sports, entertainment, OTT, or consumer brands
 
 .
 </li>
 <li>
 Expertise in social media strategy, paid media, SEO/SEM, and content marketing.
 </li>
 <li>
 Proficiency with analytics tools (Google Analytics, Sprinklr, Social Bakers, etc.).
 </li>
 <li>
 Strong understanding of sports fandom, online communities, and influencer ecosystems.
 </li>
 <li>
 Creative thinker with strong analytical and leadership skills.
 </li>
 <li>
 Ability to thrive in a start-up/fast-paced sports league environment.
 </li>
 </ul>
 
 
</div>

Head – Digital Marketing , ACG Sports

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