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digital strategy lead - vice president/director

manager, integrated marketing Jobs in New York

manager, integrated marketing

manager, marketing & audience development Jobs in New York

manager, marketing & audience development

staff crm marketing and strategy lead

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Consumer Group&rsquo;s CRM team is looking for an experienced engagement marketing leader managing email marketing in support of the TurboTax business. The Staff CRM Marketing Manager will be responsible for running campaigns essential to achieving the organization&rsquo;s retention goals and delivering personalized experiences to our customer base.<div>
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You manage and develop a high performing cross functional team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.</div> 
Responsibilities<ul><li>
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.</li><li>
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.</li><li>
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.</li><li>
Help define channel contact strategy, maintaining calendars and defining governance protocols.</li><li>
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.</li><li>
Partner with Strategy partners to help devise, implement and measure complex test plans.</li><li>
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.</li></ul><div></div> 
Qualifications<ul><li>
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company</li><li>
Impeccable knowledge of email marketing best practices, especially around creative and story-telling.</li><li>
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.</li><li>
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.</li>
Superior organizational, project management and communication skills <li>- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.</li><li>
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
</li><li>Strong analytical and data manipulations skills that result in meaningful insights and that drive performance</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:<div> 
Southern California: 150,500-203,500 
Bay Area: 158,000-213,500.</div></div>

Staff CRM Marketing and Strategy Lead

SBH Fashion

<div>
 
 Title: Brand Manager &ndash; Beauty Brands
 
 
 
 
 About the Company:
 
 
 
 We are a multi-brand beauty company with a growing portfolio of innovative and high-performing brands across skincare, cosmetics, and personal care. We combine creativity, data-driven insights, and a strong understanding of the modern beauty consumer to drive growth and lasting brand loyalty.
 
 
 
 Position Overview:
 
 
 
 The Brand Manager will lead day-to-day brand strategy and execution across multiple beauty brands within our portfolio. This role combines creative vision and analytical rigor to build cohesive brand identities, enhance consumer engagement, and drive overall growth. The ideal candidate is a hands-on marketer who thrives in a fast-paced, entrepreneurial environment and can move seamlessly between strategy and execution.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Brand Strategy &amp; Positioning: Develop, articulate, and maintain each brand&rsquo;s unique positioning and identity across all touchpoints, ensuring consistency across packaging, marketing, retail, and digital.
 </li>
 <li>
 Promotions &amp; Campaigns: Plan and execute brand promotions, new product launches, and seasonal campaigns &mdash; including concepting, asset creation, and performance tracking.
 </li>
 <li>
 Email Marketing &amp; CRM: Build and manage brand email and CRM strategies, including segmentation, lifecycle campaigns, automation, and retention programs to drive engagement and repeat purchase.
 </li>
 <li>
 Social Media &amp; Influencer Marketing: Lead social media strategy to elevate brand presence, drive engagement, and grow communities. Partner with influencers and creators to amplify brand storytelling and reach targeted audiences.
 </li>
 <li>
 Digital &amp; E-commerce Support: Collaborate with digital marketing and e-commerce teams to ensure brand alignment across DTC and retail partner channels, optimizing for both conversion and brand equity.
 </li>
 <li>
 Analytics &amp; Insights: Track KPIs and analyze campaign performance, consumer trends, and category data to inform brand strategy and future initiatives.
 </li>
 <li>
 Cross-Functional Collaboration: Work closely with Product Development, Creative, Sales, and Operations teams to ensure brand vision is carried through from concept to consumer experience.
 
 
 </li>
 </ul>
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or related field.
 </li>
 <li>
 5&ndash;8 years of brand management or marketing experience, ideally within the beauty, fashion, or consumer goods industry.
 </li>
 <li>
 Strong understanding of digital marketing, CRM, and social media strategy.
 </li>
 <li>
 Experience managing influencer programs and creative content development.
 </li>
 <li>
 Proficient in marketing analytics tools (Google Analytics, social insights, CRM platforms, etc.).
 </li>
 <li>
 Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
 </li>
 <li>
 Passion for the beauty industry and emerging trends.
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Bring:
 
 
 
 <ul>
 <li>
 A balance of creativity and analytical thinking.
 </li>
 <li>
 A proactive, solutions-oriented mindset.
 </li>
 <li>
 An eye for design and storytelling aligned with beauty aesthetics.
 </li>
 <li>
 A collaborative spirit and enthusiasm for building brands that inspire confidence and self-expression.
 
 
 </li>
 </ul>
 Salary $100,000-$120,000
 
 
</div>

Brand Manager – Beauty Brands

OMG.re

Technical Marketing &amp; Data Automation SpecialistLocation: NYC (Hybrid: In-office 2&ndash;3 days/week) Company: OMG.re &ndash; Online Marketing GroupAbout OMG.reOMG.re (Online Marketing Group) is a full-service marketing agency based in New York City, specializing in multifamily real estate marketing. For over 15 years, we&rsquo;ve helped owners, developers, and property managers across the nation market their communities through advanced strategies, creative storytelling, and data-driven insights.As an industry leader, we pride ourselves on innovation, integration, and measurable results &mdash; continuously evolving our services to stay ahead of marketing trends. Now, we&rsquo;re looking for a highly technical and analytical mind to join our growing team and help power the next generation of our data, automation, and campaign optimization efforts.Position OverviewWe&rsquo;re seeking a Technical Marketing &amp; Data Automation Specialist who will serve as a bridge between marketing, data, and technology. You&rsquo;ll wear many hats across our search, social, and interactive departments, working directly with leadership (including the CEO) to develop smarter systems that automate, integrate, and elevate our performance marketing capabilities.This is an opportunity for someone who&rsquo;s equally comfortable writing JavaScript snippets as they are building Google Tag Manager containers, troubleshooting CRM integrations, or crafting dashboards that turn raw data into actionable insights.What You&rsquo;ll DoTracking &amp; Tag Management<ul><li>Manage and expand Google Tag Manager (GTM) setups to track user behavior, campaign attribution, and lead activity.</li><li>Implement custom event tracking, variable management, and tag deployment to enhance visibility across marketing channels.</li><li>Integrate GTM with CRMs, Google Analytics, and ad platforms to deliver accurate, real-time insights.</li></ul>AI Automation &amp; Data Integration<ul><li>Build automations that scrape, parse, and organize data from emails, CRMs, and online sources into structured spreadsheets and dashboards.</li><li>Use AI tools and scripting to eliminate manual tasks and enhance operational efficiency.</li><li>Develop pipelines that connect multiple systems (CRM, Google Sheets, analytics platforms, ad data) into unified reporting frameworks.</li></ul>Data Analytics &amp; Reporting<ul><li>Create and maintain dynamic reports and dashboards combining data from multiple sources (Google Ads, Meta, CRMs, GA4, etc.).</li><li>Identify data-driven insights to optimize campaign strategy and performance.</li><li>Continuously improve how we aggregate, visualize, and act on data.</li></ul>CRM &amp; Systems Integration<ul><li>Connect marketing, analytics, and CRM systems for seamless lead tracking and audience segmentation.</li><li>Build or refine data synchronization and automation workflows using tools like Zapier, Make, or custom scripts or proposing new tools to use</li><li>Help setting up project management system for better account, tasks, department, company efficiency</li><li>Help create a shared knowledge system whether it be notion/slack/integration with tools that can be shared and organized in a way to be used a later date</li><li>Help bridge the gap between marketing execution and backend data flow.</li></ul>Technical Problem Solving &amp; Innovation<ul><li>Write and debug JavaScript, HTML, and API scripts that support tracking, reporting, or automation needs.</li><li>Collaborate with the CEO and department leads on special projects centered around improving data accessibility and campaign intelligence.</li><li>Explore and implement emerging AI and data technologies that advance OMG.re&rsquo;s competitive edge.</li></ul>What You Bring<ul><li>Deep technical curiosity and strong analytical thinking.</li><li>Expertise in Google Tag Manager, Google Analytics (GA4), and data visualization tools (e.g., Looker Studio, Power BI).</li><li>Advanced Excel/Google Sheets skills &mdash; formulas, queries, automation, and custom functions.</li><li>Experience with JavaScript, HTML, and APIs for data integration and tracking.</li><li>Familiarity with CRM systems (e.g., HubSpot, Salesforce, or similar) and data pipelines.</li><li>Proven ability to troubleshoot, document, and optimize technical processes.</li><li>Experience with automation tools ( Zapier, Make, Python scripts, or GPT-based systems) a strong plus.</li></ul>Bonus Skills<ul><li>Working knowledge of SQL or Python for data analysis.</li><li>Experience in digital marketing, PPC, SEO, or paid social environments.</li><li>Understanding of data privacy, consent management, and attribution modeling.</li></ul>Why Join OMG.re<ul><li>Be part of a growing, innovative marketing agency leading the multifamily real estate industry.</li><li>Work in a hybrid environment that balances in-office collaboration with remote flexibility.</li><li>Collaborate with a passionate, talented team that values creativity, strategy, and measurable impact.</li><li>Direct access to leadership &mdash; your ideas will influence high-level decisions and shape our future.</li></ul>Job Type: Full-timePay: $52,386.62 - $75,132.27 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul>Experience:<ul><li>Google Tag Manager: 2 years (Required)</li><li>AI: 1 year (Required)</li><li>Project management software: 1 year (Required)</li><li>JavaScript: 1 year (Required)</li><li>Data analysis skills: 1 year (Preferred)</li></ul>Ability to Commute:<ul><li>New York, NY 10010 (Required)</li></ul>Ability to Relocate:<ul><li>New York, NY 10010: Relocate before starting work (Required)</li></ul>Work Location: Hybrid remote in New York, NY 10010

Technical Marketing Analyst

Guild Garage Group

<div><div>(Lifecycle, CRM &amp; Marketing Operations) 
 Company: Guild Garage Group (multi-brand home services) 
 Location: Remote; occasional travel 
 Type: Full-time 
 Reports to: Head of Marketing

About Guild Garage Group: We're the fastest-growing, PE-backed garage door platform with 25+ local brands. We're a driven, high-performing, data-driven team that cares equally about culture and KPIs&mdash;we move fast, measure what matters, and win together.

The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across Guild Garage Group's local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital.
<h1 class="jobSectionHeader">
Key Responsibilities</h1>
<ul><li>Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. 
</li>
<li>Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. 
</li>
<li>Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. 
</li>
<li>Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. 
</li>
<li>Lifecycle &amp; CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). 
</li>
<li>Performance analysis: Own weekly executive reporting; monitor data hygiene &amp; attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. 
</li>
<li>Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints. 
</li>
<li>Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. 
</li>
<li>Agency &amp; vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes. 
</li>
</ul><h1 class="jobSectionHeader">Qualifications</h1>
<ul><li>7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred).</li>
<li>Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.</li>
<li>Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.</li>
<li>Excellent communication, interpersonal, and cross-functional leadership skills.</li>
<li>Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation &amp; execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.</li>
<li>Bachelor's in Marketing/Business or equivalent experience.</li>
</ul>
</div>Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.
<ul><li>This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.</li></ul>

#GuildHP</div>

Director of Field Marketing

Savvy Wealth

<div>About Savvy:
Wealth management is a $545 billion industry in the US, yet remains archaic and inefficient with low technology penetration. 75% of financial advisors don&rsquo;t offer digital communication beyond email, and 62% still build financial plans manually in Excel. This leads to a poor client experience and results in financial advisors spending over 70% of their time on non-client facing, manual work.
Savvy is changing that. We&rsquo;re building the most advisor-centric platform in wealth management: a digital-first solution that modernizes human financial advice. Advisors who partner with Savvy tap into AI-powered software, automated sales and marketing, and seamless back office workflows to scale faster and spend more time with clients.
We&rsquo;ve raised over $105M to date from Thrive Capital, Index Ventures, Canvas Ventures, Mark Casady (former LPL Financial CEO), and other top-tier investors. Our team is made up of repeat founders and operators who&rsquo;ve helped build Airbnb, Square, Brex, Carta, Facebook, $200B+ RIAs, and more.
Savvy is at a pivotal point in its growth trajectory, having established strong product-market fit in providing a modern platform to financial advisors. We&rsquo;ve surpassed $2.2 billion in AUM in less than three years, grown 600%+ in the last 18 months, and are entering the next phase of the company which involves rapid expansion of our product offering and continued revenue growth. Come help us scale!
The Role:
We're looking for a data-driven Demand Generation Lead to build and scale the marketing engine that recruits financial advisors to the Savvy platform. You will be responsible for designing, executing, and optimizing the full-funnel, multi-channel strategy to generate a predictable pipeline of qualified prospective advisors.
You will own the advisor acquisition number, from initial awareness to handoff with the sales team. This is a highly collaborative and high-impact role, working at the intersection of marketing, sales, product, and operations to turn Savvy&rsquo;s compelling story into measurable pipeline growth. The ideal candidate is a hands-on B2B marketer who excels at building and optimizing scalable lead-generation programs.
Responsibilities:<ul><li>
Develop and execute the end-to-end demand generation strategy for our B2B advisor recruiting motion, aligning with pipeline and revenue goals.</li><li>
Own and manage multi-channel campaigns, including paid social, SEM, email marketing, content syndication, webinars, and virtual/in-person events.</li><li>
Build, test, and optimize lead nurturing programs and marketing automation workflows to move prospects through the funnel.</li><li>
Partner closely with the Strategic Growth (Sales) team to ensure seamless lead handoff, optimize the MQL-to-SQL conversion rate, and gather feedback on lead quality.</li><li>
Collaborate with Product Marketing to leverage core platform messaging and sales enablement resources (decks, one-pagers) for your campaigns.</li><li>
Work with the Content team to develop a content strategy that fuels the acquisition funnel (e.g., whitepapers, case studies, blog posts, webinar topics).</li><li>
Measure, analyze, and report on campaign performance, pipeline contribution, and ROI, providing actionable insights for continuous improvement.</li><li>
Manage the marketing tech stack (Marketing Automation, CRM, analytics tools) to ensure operational efficiency and data integrity.</li></ul>
Must have:<ul><li>
6+ years of B2B demand generation experience, preferably in B2B SaaS or technology platforms.</li><li>
Proven track record of building and scaling multi-channel marketing campaigns that successfully generated pipeline and revenue.</li><li>
Deep, hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce, and ad platforms (e.g., Linkedin, Meta)</li><li>
Strong analytical skills with the ability to track, measure, and report on key funnel metrics (MQL, SQL, CPL, conversion rates).</li><li>
Excellent cross-functional leadership and communication skills, with a demonstrated ability to work with sales, marketing, and product teams</li><li>
Exceptional project management and organizational skills.Nice to have:</li></ul><ul><li>
Prior experience managing FINRA/SEC audits and regulatory reporting (e.g. FOCUS reports).</li><li>
Hands-on experience with QuickBooks and leading migrations to NetSuite.</li><li>
Familiarity with AI and automation in accounting or forecasting workflows.</li></ul><h3 class="jobSectionHeader">
Nice to Have:</h3><ul><li>
Strong experience in financial modeling, budgeting, forecasting, and expense management in financial services.</li><li>
Direct experience marketing to financial advisors.</li><li>
Experience in a high-growth startup environment.</li></ul> 
What Success Looks Like<ul><li>
Steady &amp; Qualified Pipeline: A consistent inflow of high-quality advisor leads in the target AUM segment, meeting monthly pipeline and payback KPIs.</li><li>
Efficient Spend &amp; ROI: Demonstrable improvement in cost-per-lead and payback period</li><li>
Rapid Experimentation &amp; Iteration: Rolling out new campaigns or channels each quarter, with at least one or two new channels proving successful per half-year.</li><li>
Positive Sales Feedback: Sales teams report increased lead quality, shortened cycles, and a healthy pipeline of engaged advisor prospects.</li></ul> 
Additional Information:
Savvy Wealth is an equal opportunity employer. We are committed to fostering an inclusive work environment that values diversity and individual contributions.
Benefits:<ul><li>
Competitive salary and equity package</li><li>
Unlimited PTO + paid company holidays</li><li>
Access to holistic medical, dental, and vision plans</li><li>
Company 401(k), Commuter, and HSA/FSA plans</li><li>
NYC office in the heart of Manhattan</li><li>
Lunch and snacks provided in the office</li><li>
Access to virtual mental health care (Spring Health), vision related benefits (XP Health), and health concierge (Rightway) to help you find the right care</li><li>
Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)</li></ul>
Compensation Range: $160K - $210K</div>

Demand Generation Lead, Advisor GTM

The Estée Lauder Companies

<div>The Est&eacute;e Lauder Companies Inc. is one of the world&rsquo;s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company&rsquo;s products are sold in approximately 150 countries and territories under brand names including: Est&eacute;e Lauder, Aramis, Clinique, Lab Series, Origins, M&middot;A&middot;C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr&eacute;d&eacute;ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.<div><div><div><h2 class="jobSectionHeader">
Description</h2>
</div><div>
The Director, Online eCommerce - North America will be accountable to own and manage the P&amp;L for the assigned brand, overseeing the brand.com business. As the lead of the Regional Brand Online team, you will develop (by localizing the Global Brand Strategy) and drive the online growth strategy for North America, ensuring seamless execution across all digital channels relevant to the region. You will be at the forefront of shaping the brand&rsquo;s online presence in North America, including strategy, inventory management, and commercial programming, while liaising with expert execution teams across key areas of CRM, site operations and merchandising, affiliate marketing, customer acquisition, paid search, and SEO. 
Responsibilities: 
<ul><li>
Full accountability for the North American Online P&amp;L management</li><li>
In partnership with brand and regional/global leadership, set and track financial targets for the online channel</li><li>
Ensure profitable growth across all digital channels and optimize for ROI</li><li>
Lead the North America strategy and execution for the brand&rsquo;s online presence, aligning with broader brand objectives and market dynamics</li><li>
Develop and implement innovative solutions to optimize online sales performance, traffic, and conversion rates</li><li>
Oversee the end-to-end management of digital customer experience</li><li>
Create and implement promotional calendars and digital campaigns that drive brand engagement and maximize sales</li><li>
Collaborate with North America inventory and supply chain teams to ensure proper stock levels across digital platforms</li><li>
Monitor and manage product assortments to meet consumer demand and align with marketing promotions.</li><li>
Work closely with the creative team to brief needs to produce compelling digital content, from product visuals to promotional assets.</li><li>
Ensure all creative output is on-brand, optimized for eCommerce, and tailored to specific retail platforms for the North America region.</li><li>
Lead and liaise with expert teams across various disciplines focused on brand.com performance marketing, site operations, and reporting.</li><li>
Provide insights into key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement.</li><li>
Regularly report on performance to senior leadership, highlighting challenges, opportunities, and recommended actions.</li><li>
Stay current with industry trends, emerging technologies, and new digital marketing tactics to ensure the brand&rsquo;s eCommerce presence remains competitive.</li><li>
Continuously test and optimize digital strategies, ensuring the brand is leveraging the best tools and techniques to drive growth</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications</h2>
</div><div><ul><li>8+ years in Regional eCommerce leadership roles</li><li>
Full ownership and accountability of P&amp;L management and eCommerce financials.</li><li>
Demonstrated success in leading and collaborating with cross-functional teams, including CRM, marketing, operations, and creative.</li><li>
Experience in digital marketing disciplines, including paid search, SEO, affiliate marketing, and customer acquisition strategies.</li><li>
Exceptional leadership, communication, and project management skills. Collaborative and team-oriented leadership style.</li><li>
Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and data-driven decision-making.</li><li>
Strategic thinking and problem-solving, exceptional analytical and financial management skills.</li><li>
Strong digital acumen and ability to adapt to new technologies.</li><li>
High attention to detail and the ability to manage multiple projects simultaneously.</li></ul></div></div></div>
Pay Range:
The anticipated base salary range for this position is $120,550.00 to $208,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
The Est&eacute;e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.</div>

Director, Online Ecommerce - North America

L'Oréal

<div></div><div><div>Job Description</div><div> 
Job Title: Director Digital &amp; Social , Education Professional Products Division
Division: Professional Products Division
Location: 10 Hudson Yards New York, NY 10001
Reports to: Vice President Digital Education</div><div></div><div> 
Who We Are:</div><div>
For more than a century, L&rsquo;Or&eacute;al has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.</div><div></div><div> 
At L&rsquo;Or&eacute;al Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L&rsquo;Or&eacute;al Professionnel, Kerastase, Redken, Matrix, and Pureology. Together, our brands lead the professional hair industry from market share and also Stylist Education. With over 60 years of Education, touching 400,000 stylists per year, a new era of Education is being created. 
</div><div></div> 
Role Objective: We are seeking a highly motivated and experienced Digital Education &amp; Marketing Director to join our dynamic team. This critical role will support the VP of Digital Education &amp; Marketing on the overall strategy for Digital Education with a focus on Social Education on YouTube, and lead the division content strategy, digital education measurement and platform management for all brands. This role with lead creating PPD Multi Brand marketing campaigns to support priority education initiatives and ensure close collaboration with education and marketing teams. The ideal candidate will possess a deep understanding of digital platforms, content strategy, with focus on YouTube &amp; other social platforms and overall beauty.
Job Responsibilities<div><ul><li>
Drive Digital Education for Salon Professionals:<ul><li>
Support in building &amp; executing divisional digital education strategy for L'Or&eacute;al Professional Products brands salon professionals. Strategic planning includes the following areas : Content, Platforms, Marketing, Measurement and Data.</li><li>
Own development of playbooks and guidelines as key brand resources.</li><li>
Partner with Pro Activation and Pro A&amp;I Division leads to ensure cohesive planning. Collaborate with central Brand Pro Site &amp; DDX teams for overall visibility to education calendar for digital support.</li><li>
Collaborate with Cross Functional Partners in Education, Marketing and Retailer Teams to execute strategies to increase digital education reach.</li></ul></li><li>
Lead Digital Education Measurement:<ul><li>
Develop and maintain the social education dashboard, delivering monthly reporting with insightful analysis.</li><li>
Utilize advanced analytics tools like Traackr &amp; Rival IQ to track performance and identify trends.</li><li>
Conduct thorough competitive analyses to benchmark our digital education efforts and upskill the community on these learnings.</li></ul></li><li>
Own L&rsquo;Oreal LMS Strategy &amp; Platform Management:<ul><li>
Oversee the Access Learning Management System (LMS) strategy and serve as the primary brand point of contact.</li><li>
Ensure robust platform management, focusing on SEO optimization and continuous future planning/optimization. Partner with Global Access team on enhancements, programs and content.</li></ul></li><li>
Support Integrated PPD Education Campaigns:<ul><li>
Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/sign ups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans.</li><li>
Provide critical support for campaign creative development, briefing, and managing creative needs through Wrike, overseeing the routing process.</li><li>
Create comprehensive social kits for artists in collaboration with the Omni Education team, facilitating widespread deployment. Contribute to Pro media matrix needs in partnership with the Pro Activation Divisional team.</li><li>
Partner with Divisional and Brand A&amp;I leads for Pro Influencer guidelines, campaign support, and deliverables. Liaise with SalonCentric for education content needs for site, social and other platforms.</li></ul></li><li>
Conduct Competitive Intelligence:<ul><li>
Execute regular competitive audits and tracking across social media, LMS platforms, and 3rd party platforms to stay ahead of industry trends.</li><li>
Own Education research strategy/projects in partnership with Consumer Insights Team</li><li>
Liaise with the L&rsquo;Oreal CDMO team for Social, Content &amp; Analytics</li></ul></li><li>
Lead 3rd Party Platform Execution &amp; Planning:<ul><li>
Manage and plan education programs on key 3rd party platforms (e.g., Professional Schools, Salon Suite partners) to scale the reach of our brand education content, social assets, and new programs/pilots.</li><li>
Partner with the Sales teams leading these channels to create education packages &amp; measurement for brand digital education.</li></ul></li><li>
Upskill On Digital Education:<ul><li>
Develop and implement a comprehensive plan to support both internal and external education teams with essential digital upskilling around new platforms and content.</li><li>
Create and lead content upskilling program for Brand Artists &amp; Educators with focus on YouTube content needs.</li></ul></li></ul></div><div></div><div> 
What We Are Looking For:</div>
Required Qualifications:<ul><li>
Bachelor's degree in Digital Marketing, Social Media, or a related field.</li><li>
8-10 years of experience in digital marketing, preferably within the beauty or salon industry.</li><li>
Proven track record of developing and executing successful digital education or digital content strategies across the large social plaforms: Meta, YouTube and TikTok.</li><li>
Deep understanding of social media platforms, content creation, and influencer marketing with special focus on YouTube.</li><li>
Strong understanding of the Beauty Industry</li><li>
Proactive and results oriented thinker who would flourish in an entrepreneurial environment</li><li>
Proficiency in MS Word, Excel and PowerPoint programs.</li><li>
Communicates clearly and succinctly in both oral and written forms</li><li>
Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments</li><li>
Ability to collaboratively work in a fast-paced, deadline-driven environment</li><li>
Must demonstrate strong critical thinking, and problem-solving skills</li><li>
Highly organized with proven multi-tasking and project management skills</li><li>
Strong analytical skills and data-driven decision-making abilities</li></ul> 
What&rsquo;s In It For You:<ul><li>
Salary Range: $138,500-$200,800</li><li>
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li><li>
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li><li>
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays &amp; More!)</li><li>
Access to Company Perks (VIP Access to L&rsquo;Or&eacute;al&rsquo;s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li><li>
Learning &amp; Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch &amp; Learn Sessions, Mentorship Programs, &amp; More!)</li><li>
Employee Resource Groups (Think Tanks and Innovation Squads)</li><li>
Access to Mental Health &amp; Wellness Programs</li></ul> 
Don&rsquo;t meet every single requirement? At L'Or&eacute;al, we are dedicated to building a diverse, inclusive, and innovative workplace. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other&rsquo;s health &amp; safety in mind.</div>

Director, Digital & Social, Professional Products Division Eucation

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