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strategy planning

Eaton

<div>Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. 
The Segment Strategy &amp; Offer Management Leader plays a pivotal role in driving the commercial success of Eaton&rsquo;s systems portfolio within the commercial and institutional buildings segment. The incumbent combines strategic segment leadership with hands-on offer management to ensure a clear and cohesive link between market needs, segment strategy, and portfolio execution. The Segment Strategy &amp; Offer Management Leader owns the strategy planning process (SP) for the segment, leading to the identification, prioritization, and reporting of strategic initiatives that align with the segment&rsquo;s long-term growth objectives. At the same time, the role is responsible for the definition, positioning, and evolution of Eaton&rsquo;s offer portfolio for the segment &mdash; including identifying sub-segments, defining the ideal offer for each, uncovering product and system gaps, and tracking remediation plans. These two responsibilities are tightly integrated, ensuring that strategic planning process directly informs offer development and that Eaton&rsquo;s market leadership is driven by a systems portfolio that reflects evolving account needs and segment dynamics.
<div><div><div><h2 class="jobSectionHeader">What you&rsquo;ll do:
</h2></div><div>1.Segment Strategy
 
&bull; Keep up to date with market dynamics and gather VOC (Voice of Customer) insights from end users, consultants, and channel partners to identify key trends, customer pain points, and emerging opportunities.
 
&bull; Lead the Strategy Planning (SP) process for the segment and develop metrics and scorecards to ensure ability to track plan performance
 
&bull; Define and update the segmentation and growth strategy for the Commercial and Institutional Buildings segment, including sub-segments, verticals, and priority markets.
 
&bull; Map sub-segment ecosystems and value chains; define system's value propositions
 
&bull; Lead cross-functional alignment and represent Eaton for positioning as a thought (segment) leader in sustainability, digitalization, and power management.
2. Offer Management
 
&bull; Work with PLMs to define and execute the Offer roadmap, ensuring end-to-end management from concept to commercialization.
 
&bull; Lead Offer design, business case preparation, pricing and ROI analysis, and market launch planning in conjunction with regional marketing teams and alignment with global segment direction.
3. Business Development and Commercialization
 
&bull; Owns development of system sales enablement tools, battle cards, and value propositions.
 
&bull; Drive alignment between PLMs, marketing, and regional sales teams to ensure commercial execution and measurable growth outcomes.
4. Marketing and Demand Generation
 
&bull; Partner with Segment Marketing and MarCom teams to develop and execute targeted campaigns (including ABM) aligned with segment and Offer priorities.
5. Partnership and Ecosystem Development
 
&bull; Build and nurture strategic partnerships across internal functions and external stakeholders to accelerate Offer adoption and market reach.
 
&bull; Develop and execute partnership and channel strategies to close go-to-market (GTM) gaps and create joint value propositions.
6. Stakeholder and Performance Management
 
&bull; Align multiple stakeholders (Product, Sales, Marketing, Finance) to execute defined strategies and deliver measurable results.
 
&bull; Monitor business performance versus SP and PP targets and recommend corrective actions where needed.
</div></div><div><div><h2 class="jobSectionHeader">Qualifications:
</h2></div><div><ul><li>10&ndash;15 years of experience in Offer Management, Business Development, or Segment Strategy roles
</li><li>Master degree/diploma in Engineering, preferably Electrical Engineering or technical related field
</li><li>Proven success in strategy planning, Offer management and systems commercialization
</li><li>Experience with outcome-based business models preferred
</li><li>Fluent in English
</li></ul></div></div><div><div><h2 class="jobSectionHeader">Skills:
</h2></div><div><ul><li>Deep knowledge of all the critical power chain and energy challenges in commercial and institutional buildings.
</li><li>Strong understanding of critical power systems, digitalization trends, and sustainability drivers in commercial and institutional buildings
</li><li>Knowledge of Offer lifecycle management, value-based pricing, and GTM frameworks.
</li><li>Experience working with B2B technology or industrial solutions across complex ecosystems.
</li><li>Strategic thinker with the ability to translate insights into actionable business outcomes.
</li><li>Strong communication, influencing, and stakeholder management skills across global and virtual teams.
</li><li>High business acumen with data-driven decision-making approach.
</li><li>Proactive, innovative, and comfortable operating in a fast-paced, matrixed environment.
</li><li>Passion for technology, sustainability, and continuous learning.
</li></ul></div></div><div><div><h2 class="jobSectionHeader">What We Offer You:
</h2></div><div><ul><li>Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
</li><li>Annual mentoring program, Eaton University, a reward, and recognition system
</li><li>Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
</li><li>Strong, agile and diverse team locally and globally
</li><li>Strong processes and state-of-the-art systems and tools
</li><li>Detailed induction support and well-structured onboarding
</li><li>Balance your work and life with a hybrid worktime model
</li></ul>#LI-YH1
</div></div></div>We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.</div>

Commercial and Institutional Buildings Segment Strategy & Offer Management Leader (m/f/t)

Sunshine travel and tourism

Job Title: MBA Graduate &ndash; Marketing, Business Development &amp; ManagementJob OverviewWe are looking for a talented and motivated MBA graduates to join our company. The candidate will work in different business areas such as marketing, digital marketing, business development, sales strategy, and management support. This role is ideal for candidates who want to build a strong career in business and marketing.Key Responsibilities<ul><li>Develop and implement marketing strategies to support company growth</li><li>Manage digital marketing campaigns and online promotions</li><li>Handle social media marketing and brand awareness activities</li><li>Run advertising campaigns using Google Ads and Meta Ads Manager</li><li>Monitor website traffic and marketing performance through Google Analytics</li><li>Conduct market research and competitor analysis</li><li>Support business development and client acquisition activities</li><li>Assist management in business strategy and planning</li><li>Prepare marketing reports, presentations, and performance analysis</li><li>Coordinate with sales, marketing, and management teams</li><li>Support branding, product promotion, and customer engagement initiatives</li></ul>Required Qualifications<ul><li>MBA in Marketing, Business Administration, or related field</li><li>Strong interest in marketing, business strategy, and management</li><li>Good analytical and communication skills</li><li>Ability to work in a team and handle multiple projects</li></ul>MBA Related Skills (Preferred)<ul><li>Marketing Strategy &amp; Brand Management</li><li>Business Development &amp; Sales Planning</li><li>Digital Marketing &amp; Social Media Management</li><li>Market Research &amp; Data Analysis</li><li>Customer Relationship Management (CRM)</li><li>Strategic Planning &amp; Business Growth</li><li>Project Management and Leadership</li></ul>Additional Skills (Optional but Preferred)<ul><li>Knowledge of SEO and online marketing tools</li><li>Experience with Canva or Adobe Photoshop</li><li>Basic understanding of content marketing and email marketing</li><li>Familiarity with business analytics and reporting tools</li></ul>Benefits<ul><li>Competitive salary package (12k to 15k)</li><li>Professional career growth opportunities</li><li>Opportunity to work on strategic business projects</li><li>Friendly and professional work environment</li></ul>Job Type: Full-timePay: AED12,000.00 - AED15,000.00 per monthWork Location: In person

Digital Marketing Specialist

Mackenzie Jones Middle East

<div>
 
 Mackenzie Jones is currently partnering with a well-established regional organization to appoint a senior HR Business Partner to support a key business unit within a diversified group.
 
 
 
 
 
 This is a high-impact role requiring a resilient and commercially minded HR professional who can operate as a trusted advisor to senior leadership, including the CEO, influencing stakeholders and shaping people strategy.
 
 
 
 
 
 The role requires a mature and credible HR leader with strong expertise across strategic HR disciplines including performance management, talent development, succession planning, and organizational capability.
 
 
 
 
 
 Key responsibilities:
 
 
 &bull; Partner with business leadership to contribute to the development and execution of the Business Unit strategy, ensuring people priorities support overall business objectives.
 
 
 &bull; Support the development and implementation of the HR business plan, aligning HR initiatives with broader corporate strategy and goals.
 
 
 &bull; Ensure effective implementation of group HR policies, frameworks, and strategic guidelines across the Business Unit, identifying opportunities for continuous improvement.
 
 
 &bull; Contribute to HR budget planning and cost management, ensuring resources are effectively allocated and aligned with operational requirements.
 
 
 
 
 
 Key requirements:
 
 
 &bull;The ideal candidate will bring 8&ndash;10+ years of progressive HR experience, with exposure to multinational environments, strong stakeholder management capability, and familiarity with corporate governance frameworks.
 
 
 &bull;Experience within Real Estate, Construction, EPC, or Fit-Out environments would be highly advantageous.
 
 
 &bull;This opportunity would suit a robust and confident HR professional who is comfortable operating in complex environments and influencing senior stakeholders.
 
</div>

Human Resources Business Partner

Landmark Group

<div>
 
 
 ROLE OVERVIEW
 
 
 
 We are looking for a high-impact, business-driven Head of Marketing to lead Home Box&rsquo;s next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital-first marketing, performance-led growth, and omnichannel excellence.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 Brand Strategy &amp; Customer Experience
 
 
 <ul>
 <li>
 Define and lead Home Box&rsquo;s brand positioning, architecture, and communication frameworks
 </li>
 <li>
 Drive brand transformation to make HomeBox modern, relevant, and differentiated in the GCC
 </li>
 <li>
 Build strong, insight-led narratives around key life moments (new homes, families, celebrations)
 </li>
 <li>
 Ensure a consistent and elevated customer experience across all touchpoints &mdash; online, in-store, delivery, and post-purchase
 </li>
 <li>
 Partner with retail, VM and Ecom Operation to enhance Customer journeys (discovery &rarr; purchase &rarr; delivery &rarr; service) both Offline and Online
 </li>
 </ul>
 
 
 
 
 
 Creative &amp; Content
 
 
 <ul>
 <li>
 Lead end-to-end content strategy and execution across all channels and touchpoints
 </li>
 <li>
 Drive campaign development from idea, manifesto, and storytelling to final execution
 </li>
 <li>
 Oversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in-store creatives, and ecommerce content (PDPs, banners)
 </li>
 <li>
 Ensure content is platform-first, insight-led, and performance-optimized
 </li>
 <li>
 Build scalable systems for content planning, production, and distribution with speed and consistency
 </li>
 <li>
 Work closely with designers, agencies, and internal teams to maintain high creative standards
 </li>
 </ul>
 
 
 
 
 
 Trade Marketing &amp; Omni Growth
 
 
 <ul>
 <li>
 Lead trade marketing strategy to drive store footfall, in-store conversion, and sell-through
 </li>
 <li>
 Plan and execute promotions, in-store activations, and local store marketing initiatives
 </li>
 <li>
 Develop focus store action plans to drive traffic and performance in priority locations
 </li>
 <li>
 Drive omnichannel growth (Click &amp; Collect, App adoption, cross-channel shopping behavior)
 </li>
 <li>
 Manage media planning and budget allocation across digital and offline channels with ROI focus
 </li>
 <li>
 Build and manage partnerships, tie-ups, and PR opportunities to enhance reach and brand visibility
 </li>
 <li>
 Collaborate with VM and retail teams to ensure strong in-store communication and execution excellence
 </li>
 </ul>
 
 
 
 
 
 Customer Value Management (CRM &amp; Digital Growth)
 
 
 <ul>
 <li>
 Own the customer lifecycle strategy &mdash; acquisition, engagement, retention, and reactivation
 </li>
 <li>
 Lead CRM programs across SMS, WhatsApp, and loyalty initiatives
 </li>
 <li>
 Drive data-led marketing, leveraging analytics for segmentation, personalization, and targeting
 </li>
 <li>
 Focus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retention
 </li>
 <li>
 Carry out Voice of Customer research, Brand Audits &amp; Mystery Shopping from time to time
 </li>
 </ul>
 
 
 
 
 
 Campaign Planning &amp; Calendar Management
 
 
 <ul>
 <li>
 Own the annual marketing calendar, balancing brand-building and category-driving campaigns
 </li>
 <li>
 Plan and execute key campaigns across brand moments, seasonal peaks, and category priorities
 </li>
 <li>
 Ensure strong alignment between commercial goals, category focus, and campaign storytelling
 </li>
 <li>
 Drive cross-functional collaboration with buying, retail, ecommerce, and operations teams
 </li>
 <li>
 Ensure on-time, high-quality execution across all markets and channels
 </li>
 </ul>
 
 
 
 
 
 KEY SKILLS &amp; EXPERIENCE
 
 
 <ul>
 <li>
 12&ndash;15 years of experience in B2C / Retail / Omni marketing
 </li>
 <li>
 Proven track record in brand transformation and scaling growth through digital-first marketing
 </li>
 <li>
 Strong understanding of digital marketing platforms, performance marketing, and ecommerce
 </li>
 <li>
 Hands-on experience in trade marketing, store footfall generation, and omnichannel integration
 </li>
 <li>
 Strong understanding of content ecosystems and multi-channel storytelling
 </li>
 <li>
 Commercial acumen with focus on ROI, growth, and profitability
 </li>
 <li>
 Experience in GCC or similar markets is a strong advantage
 </li>
 </ul>
 
 
</div>

Associate General Manager - Marketing (Home Box)

MIRA Construction

<div>We are looking for a results-driven SMM Manager with experience in real estate and luxury сегments, specialising in developing and executing data-driven social media strategies for international audiences. We need a specialist who is skilled in content planning, brand communication, and performance optimisation across multiple platforms. 
 
Responsibilities:
Develop and execute content plans in line with project strategies
Manage and grow social media channels (Instagram, LinkedIn, YouTube, Facebook) with a focus on an international audience
Develop and implement SMM strategies for real estate and branded residences projects
Collaborate with the Head of SMM on communication strategy development
Assign tasks to designers and production teams, and ensure high-quality visual content delivery
Contribute to creative concepts, content formats, and special projects
Engage with the audience and clients, maintaining brand tone of voice
Monitor the real estate market (including the UAE), competitors, and industry trends
Analyse channel performance, prepare reports, and optimise strategy based on data
Actively collaborate with an international team and contribute to both operational and strategic tasks 
Requirements 
Core Skills &amp; Expertise:<ul><li>
Social Media Strategy &amp; Content Planning
</li><li>Real Estate &amp; Branded Residences Marketing
</li><li>Performance Analytics &amp; KPI Tracking
</li><li>Audience Engagement &amp; Community Management
</li><li>Creative Direction &amp; Visual Content Coordination
</li><li>Market Research &amp; Competitive Analysis
</li></ul>Technical Skills:<ul><li>
Figma (brief creation, references, basic layouts, design collaboration)
</li><li>Video editing tools (CapCut, Adobe Premiere Pro, or similar)
</li><li>Social media analytics tools and reporting
</li></ul>Qualifications:<ul><li>
1+ year of experience in Social Media Marketing (real estate focus)
</li><li>Strong understanding of real estate development projects and market dynamics (UAE experience is a plus)
</li><li>Experience with premium/luxury brands or fashion industry is an advantage
</li><li>Strong portfolio demonstrating successful campaigns and strategies
</li>Advanced English proficiency (B2+ level) 
<li>
</li></ul> 
 
Benefits 
Opportunity to work with a leading marketing agency in Dubai on international development projects
Projects in the branded residences and luxury real estate segment
Competitive salary (to be discussed after the interview process)
Remote work format
Opportunities for professional growth and development in the international market</div>

SMM for real estate

YoSH

<div><h5 class="jobSectionHeader">About UAE Expo Office</h5>
The UAE Expo Office, established in 2022, was created to showcase the UAE&rsquo;s approach to bringing together people and innovation to address global challenges through participation in World Expos.
The ambition of the UAE Expo Office is to create unforgettable experiences designed to accelerate progress, contribute to Expo goals, and generate unique value for the UAE.<h5 class="jobSectionHeader">
Job Summary</h5>
We're seeking a highly motivated, detail-oriented, and intellectually curious Research and Strategy Analyst to support the UAE Pavilion&rsquo;s work in research, content development, and strategic planning for the UAE&rsquo;s participation in World Expos.
Working closely with the Pavilion&rsquo;s Strategy &amp; Narrative Team, this role sits at the intersection of cultural diplomacy, research, strategy, and storytelling, contributing to shaping the UAE&rsquo;s presence on the global stage.
The ideal candidate will have a strong background in research, writing (bilingual Arabic and English), qualitative and quantitative analysis, and a passion for research-driven creative storytelling.<h4 class="jobSectionHeader">
Key Responsibilities</h4><h5 class="jobSectionHeader">
Strategic Support</h5><ul><li>
Ensure consistency in delivering UAE Expo Office ambitions and strategic pillars across all phases of the UAE&rsquo;s Expo participations.</li><li>
Synthesize research findings into evolving strategy frameworks to support the strategic infrastructure of the UAE Expo Office and shape the UAE&rsquo;s participation in Expos.</li><li>
Support the strategic direction and advisory efforts using pre-existing strategy frameworks at SHF.</li><li>
Collaborate cross-functionally to translate strategic priorities into relevant workstreams such as content and guest experience, communications, operations, and programming.</li><li>
Stay informed and up to date on global trends (social, political, cultural, economic, etc.) that may influence Expo Office strategic planning and the UAE&rsquo;s positioning at Expos.</li><li>
Draft internal briefing materials, strategic memos, and presentations to communicate evolving strategy and provide recommendations and insights to senior leadership and internal and external stakeholders.</li><li>
Contribute to the design and facilitation of strategy workshops and collaborative working sessions to align teams around shared goals and strategic priorities for the Expo.</li></ul><h5 class="jobSectionHeader">
Research &amp; Analysis</h5><ul><li>
Gather and analyze data to support strategy reports and produce presentations and content frameworks.</li><li>
Assist in developing briefing documents, profiles, strategic reports, and stakeholder presentations aligned with UAE Pavilion themes and Expo Office objectives.</li><li>
Track and benchmark developments in global exhibition practices and international public and cultural diplomacy efforts.</li><li>
Support the synthesis of complex information into accessible formats for internal and external audiences, including the visualization of key data points through qualitative and quantitative analysis.</li><li>
Interpret and apply the SHF Methodology (internal framing method) across various research scopes including thematic, geopolitical, and cultural research areas, considering multiple perspectives to generate strategic insights.</li><li>
Conduct in-depth primary and secondary research related to UAE culture, history, social demographics, global trends, diplomacy, and international relations.</li></ul><h5 class="jobSectionHeader">
Narrative &amp; Content Development</h5><ul><li>
Assist in shaping curatorial narratives and exhibition concepts for the UAE Pavilion.</li><li>
Support the curation of content for guest experience exhibitions, immersive multimedia installations, programming initiatives, and stakeholder engagement, including drafting and revising written content.</li><li>
Contribute to drafting exhibition labels, wall texts, object descriptions, multimedia text, and curating auditory and visual content.</li><li>
Collect and annotate archival materials, oral histories, and visual assets relevant to Pavilion content development.</li><li>
Participate in collaborative brainstorming sessions to contribute ideas related to content development, narrative frameworks, naming and titles, and strategic approaches.</li><li>
Support the refinement of bilingual content (Arabic and English) including tone alignment, terminology review, and ensuring cultural nuance.</li></ul><h5 class="jobSectionHeader">
Administrative Coordination</h5><ul><li>
Coordinate with designers, researchers, partners, and external collaborators to ensure the timely delivery of content and project milestones.</li><li>
Assist in preparing presentations, briefing materials, and stakeholder decks.</li><li>
Support correspondence with cultural institutions, researchers, artists, and collaborators, including drafting emails, following up on deliverables, and maintaining project communication.</li><li>
Maintain version control and organize research materials, citations, documentation, and content across teams.</li></ul><h4 class="jobSectionHeader">
Key Skills &amp; Qualifications</h4><h5 class="jobSectionHeader">
Education &amp; Experience</h5><ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in a relevant field such as Sociology, Public Policy, Museum Studies, International Relations, Anthropology, Political Science, History, Literature, Strategic Design, Communications, Curatorial Studies, or equivalent disciplines.</li><li>
1&ndash;3 years of professional experience in research, curatorial work, diplomacy, strategy, or a related role, preferably within international events or cultural institutions.</li></ul><h5 class="jobSectionHeader">
Skills &amp; Abilities</h5><ul><li>
Demonstrated experience with analytical research methods (qualitative and quantitative) and the ability to derive insights from data, interviews, and texts.</li><li>
Strong command of Arabic and English, both written and spoken, with the ability to write and edit in both languages.</li><li>
Demonstrated interest in cultural diplomacy, strategy, exhibition development, curation, and research-driven storytelling.</li><li>
Strong organizational, communication, and interpersonal skills, with the ability to manage multiple priorities.</li><li>
Creative thinker with strong attention to detail and a proactive, collaborative mindset.</li><li>
Familiarity with Expo environments, the UAE cultural landscape, or global exhibition practices is considered an advantage.</li><li>
Ability to draft formal communication and coordinate effectively with internal teams and external partners.</li><li>
Organized, collaborative, and flexible approach to working in multidisciplinary environments.</li></ul></div>

Research and Strategy Analyst, UAE Expo Office

Mizuho Bank

<div>Profile Summary 


We are looking for an Analyst to join our C&amp;IB Coverage and Regional Management Team. 


Duties and Responsibilities 

<ul>
<li>Provide assistance to RMs and Associates in the team for business development including marketing and planning.</li>
<li>Support with origination focused workflows, specifically to client and sector research, production of high quality specific /general pitch materials, modelling related to quasi M&amp;A/complicated structured deals, and creation of business strategy.</li>
<li>Help the department to hit profit target by working closely with and supporting dedicated primary RMs, Associates, and senior team members.</li>
<li>Primary purpose/responsibility are including;
<ul><li>Contributing to deal origination focused workflows including creation of account plan/new idea for specific names based on client/industry research, negotiation with client.</li>
<li>Production of high quality marketing materials for specific clients and cross product pitch materials including response to RFPs which differentiate Mizuho from its competitors.</li>
<li>Build and maintain financial Models of quasi M&amp;A and complex structured deals</li>
<li>Coordinate with global and regional product teams to gather inputs, align deliverables, and ensure timely execution of pitches and client requests.</li>
<li>Prepare sector updates, industry analysis, and market commentary to support client strategy and internal discussions.</li>
<li>Work closely with credit analysts by preparing initial credit analysis, supporting credit submissions, and maintaining ongoing client monitoring materials.</li>
<li>Engagement with planning of midterm country business strategy including EXP management plan and creation of internal presentation materials</li>
<li>Ensure full adherence to internal policies, regulatory requirements, and documentation standards across all workstreams.</li>
<li>Maintain strong awareness of compliance obligations and risk considerations in all client- and market related activities.</li>
<li>Provide ad‑hoc research, analysis, and administrative support as requested by RMs, Associates, and senior team members.</li></ul></li> 
</ul>
Qualifications, Skills, and Experience 

<ul>
<li>Bachelor&rsquo;s Degree or equivalent
</li><li>Great organisational and time management skills</li>
<li>Excellent communication skills</li>
<li>Strong numerical and analytical skills</li>
<li>Customer-centric career experience</li>
<li>Demonstrable ability to innovate, support change and problem solve</li>
<li>Collaborative nature to contribute to a successful team performance</li>
<li>Sound knowledge of the Banking Industry</li>
<li>High level of computer literacy and skills in data manipulation / presentation</li>
<li>Language skills are an asset, but not essential</li></ul> 


At Mizuho we are committed to supporting equality, diversity and equality, and seek to create a workplace that is fully inclusive. We welcome applications from all sections of the community that we operate in and from all ethnic backgrounds, sexual orientation, beliefs, gender identities and disabilities. 


If you require more information about our equal opportunities policy or wish to discuss any accessibility requirements or reasonable adjustments please contact the recruitment team &ndash; recruitment@mizuhoemea.com and we will be happy to help.</div>

MEA Coverage, Corporates - Analyst

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