web marketing strategist

<div>Job Overview:
Arm is seeking an experienced and motivated Web &amp; AI Strategist to drive the strategy, implementation, and optimization of AI-powered features across our web properties.
In this role, you will define and deliver Arm&rsquo;s AI-first digital approach&mdash;building the strategy, processes, and roadmap that bring innovative capabilities to life. You will work closely with marketing, content, design, and engineering teams to ensure the experiences are visionary, measurable, scalable, and impactful.
This role blends strategic leadership with hands-on delivery, driving the evolution of Arm&rsquo;s web experience and ecosystem through AI innovation.
Responsibilities:<ul><li>
Develop and evolve the AI-first digital strategy to drive adoption of AI features across web properties, continuously adapting to user behaviors and industry trends.</li><li>
Lead the AI roadmap and turn strategy into projects that deliver personalization, generative content, conversational tools, and other emerging, user-first web experiences.</li><li>
Lead execution from planning to launch, collaborating with technical teams to define requirements and lead all aspects of implementation&mdash;delivered on time and within budget.</li><li>
Define metrics and run experiments (e.g., A/B testing) to measure AI feature impact on journeys, discoverability, and engagement, and provide data-driven recommendations.</li><li>
Ensure Arm&rsquo;s digital properties are optimized for AI discovery and search performance, including structured data, page structure, metadata, sitemaps, HTML, and robots.txt configuration.</li><li>
Leverage AI to improve internal processes and accelerate execution, ensuring faster delivery without compromising quality or standards.</li><li>
Partner with marketing and content teams to develop user-centered web pages with clear journeys and defined goals for each audience.</li></ul>
Required Skills and Experience :<ul><li>
Education: Bachelor&rsquo;s degree in a related field (e.g, Business, Marketing, Computer Science or Human-Computer Interaction).</li><li>
Experience: 4-6 years in digital strategy, web optimization, or AI-driven product development, with demonstrated achievement in delivering large-scale digital initiatives.</li><li>
Technical Skills: Skilled in sitemaps, robots.txt, schema markup, and structured data, and experienced in translating business asks into technical requirements.</li><li>
Work Style: Self-starter who excels in fast-paced, high-growth environments, balancing strategy with a focus on getting things done.</li></ul>
&ldquo;Nice To Have&rdquo; Skills and Experience :<ul><li>
SEO experience in content and keyword optimization, enhancing discoverability, and improving overall search performance.</li></ul>
In Return:
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don&rsquo;t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.<div>
Salary Range:
$120,700-$163,300 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.</div>
Accommodations at Arm
At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm&rsquo;s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team&rsquo;s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don&rsquo;t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.</div>

Web & AI Strategist

Meta

<div>The Reality Labs (RL) group brings together industry-leading experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes our wearables and VR products.We are looking for an experienced and detail-oriented Web Marketing Manager to join our RL Marketing Communications (Marcom) team. This individual will manage the strategic development and deployment of our web marketing initiatives, working closely with the broader Reality Labs Digital Marketing organization. This position is deadline focused, and is conducive to those that thrive under pressure. 
 
 
<h3 class="jobSectionHeader">Web Marketing Manager, Reality Labs Responsibilities:
 
</h3><ul><li>Build the strategy and direction for Reality Labs's web experience, always-on content programs, integrated campaigns, and general optimizations across .com site, blogs, etc</li><li>
Build, maintain, and execute a global roadmap of projects, deliverables, initiatives</li><li>
Ensure timely delivery of all projects working closely with stakeholders, creative and development teams</li><li>
Work closely with our Marketing Technology and analytics team to build out dashboards, testing plans, report on success, and identify areas of opportunity</li><li>
Partner closely with content marketing and SEO experts to improve organic traffic and rankings for business content</li><li>
Act as the liaison for engineering, production and product marketing teams to ensure the website is solving for both business prospects and partners, and reflecting the latest features on our platform</li><li>
Stay abreast of the latest trends and best practices and be an advocate for our web site</li></ul> 
 
 
<h3 class="jobSectionHeader">Minimum Qualifications: 
</h3><ul><li>
8+ years of experience in consumer technology marketing with expertise in web marketing, performance strategy, or growth marketing</li><li>
Proven experience guiding the growth and development of a marketing web site</li><li>
Website measurement skills including data analysis and reporting</li><li>
Knowledge and understanding of web accessibility best practices and ADA requirements</li><li>
Demonstrated experience leading strategy and roadmap development, facilitating concept and ideation sessions with both technical and non-technical stakeholders, and creatively solving problems</li><li>
Skilled in effectively communicating across multiple teams and with executives</li><li>
Proven track record of building and managing effective full-funnel marketing programs for large-scale consumer brands</li><li>
Experience collaborating with cross-functional teams, including creative and engineering, to produce high-impact digital experiences</li><li>
Demonstrated to deliver measurable ROI for the business through digital marketing initiatives</li></ul> 
 
 
<h3 class="jobSectionHeader">Preferred Qualifications: 
</h3><ul><li>
Leadership experience, collaborative project management skills, and technical knowledge to lead day-to-day website functionality and larger complex projects</li><li>
Experience marketing to consumer technology or gaming audiences preferred</li><li>
Solid foundation of SEO best practices, proficient with HTML, and user interface design</li><li>
Experience managing agencies and external resources</li><li>
Experience working for large scale consumer brands</li></ul> 
 
 
<h3 class="jobSectionHeader">About Meta: 
</h3>
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today&mdash;beyond the constraints of screens, the limits of distance, and even the rules of physics. 
 
 
<div>Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
 
 
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. 
 
$150,000/year to $211,000/year + bonus + equity + benefits 
 
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.</div></div>

Web Marketing Manager, Reality Labs

The Ohio State University

<div>Responsible for creating and implementing Fisher&rsquo;s data-driven digital strategy, informed by analytics, that cultivates an engaged digital community. Identifies the digital needs of various stakeholders and creates the ideal, personalized digital experience for various audiences. Serves also as a digital content strategist and supports the college&rsquo;s storytelling team as a content marketing thought partner as needed. Provides insight and recommendations for sponsored digital content and campaigns for various college programs and offerings, ensuring seamless marketing messaging and tracking across platforms and mediums. Analyzes web content performance and provides reports and recommendations to the Marketing and Communications team to further cultivate omnichannel strategies.
Manages and oversees the fisher.osu.edu website via the Drupal Content Management System using SEO strategies, while maintaining accessibility requirements and web best practices to inform and lead updates to pages and multimedia content; Creates new page layouts, sections, templates, and micro-sites as needed; Supports CMS users across units and departments in a distributed authorship environment to create a consistent and optimized brand experience; Identifies and prioritizes strategic improvements and innovations to the college&rsquo;s website in regular collaboration with college partners;
Leads web marketing projects, partnering with the IT development team, to successfully implement website overhauls and enhancements, including leading the creation of wireframes and design for sprints of work.
Supervises support staff in a way that fosters professional growth through developmental opportunities while evaluating their performance and ensuring departmental effectiveness.
Serves as a point person to the university&rsquo;s Office of Marketing and Communications for all website governance, compliance and best practice needs. Forecasts new digital trends to explore.
The target hiring range for this job profile is $88,300 - $115,350. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.
Required Qualifications: Bachelor&rsquo;s degree or equivalent education and/or experience in a related field of study; 6 years of digital strategy and analytics expertise; web content management and UX proficiency (preferably Drupal) with hands-on experience in managing large, complex websites in a distributed authorship environment; Strong understanding of SEO, accessibility standards and web usability principles, with experience designing or refining information architecture and page layouts; Demonstrated leadership, collaboration, creativity and communications skills.
Desired Qualifications: Master&rsquo;s Degree; 8-12 years of relevant digital strategy, web management and analytics expertise experience preferred.
Regular 40 First Shift</div>

Associate Web Director

Mabbly

The Role Mabbly is a full-service digital agency helping businesses grow through branding, digital marketing, website development, and strategic consulting. Our Digital Studio is at the heart of campaign execution and ROI, driving demand generation through SEO, paid media, content, and analytics.The Sr. Digital Marketing Manager is both a client-facing strategist and an internal team leader. This role oversees Paid and Organic Digital Marketing, ensuring seamless collaboration across channels. The Sr. Manager delivers presentations, performance updates, and growth recommendations, while also ensuring operational efficiency, utilization, QAQC, and profitability across the Digital Studio.Functional Responsibilities Strategy &amp; Client Leadership <ul><li>Serve as the primary digital strategist for 2&ndash;4 accounts, setting channel strategies (SEO, paid, content) tied to MQLs, SQLs, and revenue goals.</li><li>Lead client-facing presentations, performance reviews, and roadmap updates, translating campaign data into business insights.</li><li>Partner with Brand, Product, and Strategy teams to ensure alignment across messaging, creative, and web builds.</li></ul>Team Management &amp; Delivery <ul><li>Oversee day-to-day execution of Paid Lead and Organic Lead, ensuring campaigns are on time, high-quality, and aligned to client KPIs.</li><li>Support team members with campaign planning, QAQC, and troubleshooting both in-person and remotely.</li><li>Manage freelance resources (technical SEO, CRO, or other specialized needs).</li><li>Coach team members, fostering growth in digital best practices, client communication, and analytical thinking.</li></ul>Quality Control &amp; Process Improvement Establish and maintain QAQC processes for dashboards, reporting, and client deliverables.Conduct pulse checks between reporting cycles, recommending optimizations proactively.Direct initiatives to improve operational efficiency, automation, and workflow speed.Qualifications Leadership &amp; Strategic Requirements <ul><li>6&ndash;10+ years in digital marketing with hands-on expertise across SEO, paid media, and analytics.</li><li>3+ years in a leadership role managing cross-functional teams and client relationships, ideally in an agency setting.</li><li>Proven ability to present strategy and performance to executives and C-level stakeholders.</li><li>Strong analytical mindset with ability to connect campaign data to pipeline and revenue impact.</li></ul>Tactical/Tool Proficiency Google Ads (Search, Display, Video, Performance Max) &mdash; audience setup, campaign optimization, and reporting.SEO stack: Google Search Console, SEMrush, Ahrefs (Screaming Frog a plus).GA4, Looker Studio, Google Tag Manager for tracking and reporting.Paid social platforms: LinkedIn Ads, Meta Ads (Facebook/Instagram); Pinterest experience a plus.Strong data interpretation and reporting skills, able to distill insights for both internal teams and clients.Job Type: Full-timePay: $100,000.00 - $135,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Experience:<ul><li>Digital marketing: 7 years (Preferred)</li></ul>Ability to Commute:<ul><li>Chicago, IL 60654 (Required)</li></ul>Work Location: Hybrid remote in Chicago, IL 60654

Senior Digital Marketing Manager

Andersen Corporation

<div>SUMMARY
The Sr. Digital Marketing Strategist is responsible for developing digital marketing strategies, leading a team of digital marketers, and implementing and executing key initiatives that drive digital demand and customer engagement on the Andersen website.
The ideal candidate is a strategic, data-driven, collaborative and creative digital marketer, preferably with experience with Sitecore CMS and Personalization.
As a senior member of the Digital Marketing team, you will be responsible for setting strategic direction, guiding execution and fostering a culture of innovation and accountability. You will work cross-functionally with brand, creative, technology, product and customer marketing teams to deliver impactful and measurable results.
PRIMARY RESPONSIBILITIES
<ul><li>Lead and manage a team of digital marketing professionals, fostering a collaborative, high-performance environment.
</li><li>Drive web traffic growth, lead conversion rates, web engagement and customer effort score optimizations.</li><li>
Set clear goals and KPIs for the team; monitor performance and provide regular feedback and coaching.
</li><li>Collaborate with cross-functional teams to ensure cohesive messaging and performance.
</li><li>Analyze campaign performance using tools like Google Analytics and Quantum Metrics; translate insights into actionable recommendations.
</li><li>Manage vendor and agency relationships to support campaign execution and innovation.
</li><li>Champion digital best practices, emerging trends, and continuous improvement across the team.
</li><li>Support A/B testing, conversion rate optimization (CRO), and personalization initiatives.</li><li>
Collaborate on SEO/SEM strategy.</li><li>
Partner with IT/web development to ensure optimal site operation, security, and feature deployment.</li><li>
Oversee website strategy, including UX enhancements, content updates, and performance optimization.</li><li>
Oversee the CMS ensuring timely publishing, SEO best practices, and brand consistency.
</li><li>Partner with IT and web development teams to implement new features, troubleshoot issues, and improve site functionality.</li></ul>
QUALIFICATIONS AND SKILLS
<ul><li>Four-year degree in marketing, communications or related field with a minimum of five years of marketing experience.</li>
<li>Minimum of 5-7years of experience in digital marketing</li>
</ul><ul><li>Develops strategies, plans, and execution. Proven track record driving website personalization, conversion optimization, and customer engagement.</li>
<li>Builds relationships, collaborative, and a team player. Strong presentation skills.</li>
<li>Proactive in organizing work and anticipating the needs of team members, business partners and leaders. Ability to quickly adapt and be nimble in various situations and with different audiences.</li>
</ul><ul><li>Ability to analyze data and proactively develop recommendations, insights, and/or solutions based on findings.
</li><li>Ability to translate business objectives into digital strategies and measurable KPIs.
</li><li>Excellent communication and stakeholder management skills.</li>
<li>Experience with digital tools, including but not limited to CMS systems (Sitecore preferred), AB testing tools, website analytics tools, and site performance tools</li>
</ul>
COMPENSATION
Pay is based on several factors, including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $88,235 to $136,765.</div>

Sr. Digital Marketing Strategist

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Web & AI Strategist

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Sr. Digital Marketing Strategist