SEM & DIGITAL ADVERTISING SPECIALIST

Overview

We are seeking a highly motivated SEM & Digital Advertising Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, executing, and optimizing digital advertising campaigns across various platforms to drive brand awareness, lead generation, and sales growth. Your expertise in performance marketing, search engine marketing (SEM), and social media advertising will be essential in delivering measurable results. The ideal candidate will possess a strong understanding of digital marketing strategies, analytics tools, and campaign management to maximize return on investment and enhance online visibility.

Duties

• Design and implement comprehensive PPC (pay-per-click) campaigns using platforms such as Google Ads and Google AdWords to target specific audiences effectively.
• Monitor, analyze, and optimize campaign performance through web analytics tools like Google Analytics to improve conversion rates and reduce cost-per-acquisition.
• Manage social media advertising campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others, ensuring consistent messaging and branding.
• Collaborate with content creators and web developers to implement HTML-based landing pages optimized for conversions.
• Track budget allocations meticulously, ensuring efficient spend across campaigns while achieving key performance indicators.
• Conduct ongoing competitive analysis to refine strategies for search engines and digital marketplaces.
• Support the integration of e-commerce platforms with advertising efforts to boost online sales.
• Implement conversion optimization techniques by analyzing user behavior data and adjusting campaigns accordingly.

Skills

• Proven experience in performance marketing with a focus on SEM, PPC campaign management, and digital advertising strategies.
• Proficiency with SEO tools such as SEMrush, Moz, or Ahrefs for keyword research and site audits.
• Strong knowledge of Google Ads, Google Analytics, Google AdWords, and other digital marketing platforms.
• Familiarity with HTML coding principles for landing page customization and tracking implementation.
• Expertise in web analytics to measure campaign effectiveness and inform decision-making processes.
• Solid understanding of search engines’ algorithms and ranking factors to develop effective SEO strategies.
• Experience managing social media advertising campaigns across multiple channels.
• Ability to analyze data critically and optimize campaigns for maximum ROI.
• Excellent organizational skills with attention to detail in budgeting, reporting, and documentation.
• Knowledge of e-commerce platforms and their integration with digital marketing efforts. Join our team as an SEM & Digital Advertising Specialist if you are passionate about leveraging data-driven strategies to elevate brand presence online. This paid position offers an exciting opportunity to work at the forefront of digital marketing innovation while contributing significantly to our growth objectives.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Giddings, TX 78942