Senior Analyst, Hilton Cobrand Acquisition Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Cobrand Partnership Team oversees marketing for our US Consumer cobrand products.

The Senior Analyst, Hilton Cobrand Acquisition Marketing sits within the Cobrand Partnership Marketing Team within Consumer Marketing Services, which is focused on driving growth and engagement amongst our largest cobrand partner products.

This key position will be responsible for pushing growth and innovation within Hilton Email and Direct Mail partner channels. This position helps drive significant Cobrand acquisition, opportunity, and strategy focus, including offer and creative tests through gated capabilities. You will work closely with both the Hilton partner, third-party agencies, and internal American Express teams to develop and implement marketing campaigns. This is an outstanding opportunity to join the broader Hilton Cobrand team that drives significant new card acquisitions for American Express and delivers offer strategy across Hilton and Amex channels.

This role is for someone who has a passion for performance marketing, organization, and understands the value of partnerships. It is an exciting opportunity for a hard-working candidate to build new marketing experiences and join a team that charts our course with a multifaceted and evolving partnership.

How will you make an impact in this role?

• Develop winning creatives, offers, and segmentation to drive higher response and acquisition volume across Partner Direct Mail and Email campaigns in partnership with the other Hilton acquisition channel teams.
• Build positive partnership with key cross-functional partners, including third-party Partner, Legal, Compliance, Operations Teams.
• Lead campaign management activities, including owning execution timelines, performance monitoring, results analysis, forecasting & budget management, and leadership and development of marketing execution analysts
• Own recurring performance reporting and monthly forecasting for Partner direct channels
• Manage set up of audience segmentation and development
• Manage Third-Party Lifecycle Management (TLM) process, including updating SOWs and working with internal and external parties to extend and/or validate partnership needs and request
• Support Sr. Manager with strategy for new offers, campaign testing, and audience segmentation, while working closely with tech and analytics partners to enhance findings and insights for best-in-class marketing
• Build strong, collaborative relationships with key cross-functional partners such as: Product, Technology, Legal, Compliance, Risk, Finance, Capabilities, Procurement, Brand and Marketing Channel Partners

Minimum Qualifications

• 2-3 years professional marketing experience, email and direct mail marketing and/or digital marketing a plus
• Upbeat self-starter and quick learner who thrives in a dynamic, fast-paced, and constantly evolving environment with the ability to deliver innovative ideas
• Positive relationship builder. You are a person who goes out and proactively collaborates, seeks input and understands others’ goals
• Stellar organizational skills; attention to detail is key
• Ability to analyze, understand and present data that generates key insights to drive the business
• Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners
• A “can do” positive attitude and ability to shift in the face of change quickly

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

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