Senior Brand Manager Amazon

Job Description Summary (Short for Reference)

A Senior Brand Manager on Amazon oversees the end-to-end management of product listings, brand strategy, PPC campaigns, pricing optimization, and profitability across Amazon marketplaces. The role requires data-driven decision-making, cross-functional collaboration, and strong leadership to scale brand visibility and performance.

Interview Questions Amazon Brand Management & Strategy

• Can you describe your overall approach to managing a brand on Amazon from launch to scaling?
• How do you build and execute a brand growth strategy for Amazon?
• What key performance indicators (KPIs) do you track to measure brand success?
• How do you ensure brand consistency across multiple marketplaces (US, UK, EU)?
• What steps do you take when a product’s sales suddenly drop on Amazon?
• How do you handle product positioning and differentiation in a competitive category?

Product Listing & Optimization

• How do you perform keyword research and listing optimization for better organic ranking?
• What’s your process for A/B testing product titles, bullet points, and A+ content?
• Which SEO tools (Helium10, Jungle Scout, etc.) do you prefer and why?
• How do you ensure compliance with Amazon listing policies and prevent listing suppression?
• Can you share an example of a product listing you optimized that resulted in a noticeable sales improvement?

Advertising & PPC Management

• Explain your experience managing Amazon PPC campaigns — what metrics do you focus on?
• How do you balance between ACOS (Advertising Cost of Sales) and overall sales growth?
• What’s your strategy for new product launches on Amazon?
• How do you use Sponsored Brands or Sponsored Display campaigns differently from Sponsored Products?
• Can you walk me through how you optimize ad budgets across multiple SKUs or marketplaces?

Analytics & Business Growth

• What data points do you analyze to identify sales trends or performance bottlenecks?
• How do you forecast demand and manage inventory effectively to avoid stockouts or overstocking?
• Have you ever used Amazon Brand Analytics or Business Reports to guide decision-making?
• What’s your experience with profit margin and pricing optimization on Amazon?

Leadership & Cross-Functional Collaboration

• How do you manage and mentor junior account executives or brand managers?
• Describe a time when you had to align sales, marketing, and operations to achieve a target.
• How do you handle conflicts between sales growth goals and profitability constraints?
• What’s your approach to collaborating with creative teams for A+ content or branding visuals?

Behavioral / Situational Questions

• Tell me about a time you revived a struggling product or brand on Amazon.
• How do you handle negative reviews or sudden drops in account health?
• Describe a high-pressure situation you faced during a sales campaign (e.g., Prime Day) and how you handled it.
• What was your biggest achievement managing an Amazon brand portfolio?
• How do you stay updated with Amazon’s ever-changing policies and algorithm updates?
• Why do you think you’re the best fit for a Senior Brand Manager role in our company?

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month

Work Location: In person