Senior Business Analyst

About the Company

Assets Group is seeking a Senior Business Analyst to join our dynamic team. This role is pivotal in driving data-informed marketing strategies, optimizing campaign performance, and supporting cross-functional teams with actionable intelligence.

About the Role

Are you passionate about turning data into strategic decisions? Do you thrive in fast-paced environments where your insights directly impact customer engagement and business growth?

Responsibilities

• Dive deep into market research to uncover trends, opportunities, and competitive insights.
• Analyze marketing campaign performance and ROI, delivering clear, actionable recommendations.
• Manage and interpret large datasets from diverse sources to inform strategic decisions.
• Build and refine customer segmentation models to improve targeting and personalization.
• Develop dashboards and reports that highlight key metrics and guide senior leadership.
• Collaborate with sales, product, and finance teams to align marketing efforts with business goals.
• Apply predictive analytics to forecast market trends and consumer behavior.
• Monitor competitor activities to identify SWOT insights and strategic positioning.
• Stay ahead of the curve with the latest marketing analytics tools and methodologies.

Qualifications

• Experience in malls operations or retail industry is highly desirable.

Required Skills

• Strong analytical mindset with a passion for marketing and consumer behavior.

Preferred Skills

• Experience in malls operations or retail industry is highly desirable.