Senior Campaign Strategist

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com.

There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate within their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions.

A Senior Campaign Strategist is an Individual Contributor (IC) that has demonstrated experience in the areas of demand gen marketing from ideation to curation to execution and finally optimization, a Senior Campaign Strategist helps take Marketing Plans and Briefs and develops content along the customer journey from awareness to consideration to decision utilizing full-funnel marketing tactics with a goal of increased MQL production.

Job Description

A Senior Campaign Strategist reports directly to a Director-level manager within the Residential or STR Division with opportunities existing in the PropTech, FinTech, Professional Services and InsurTech portions of the organization. A Senior Campaign Strategist is responsible for defining the types of content along the customer journey with the objective of leveraging relevant content to meet the customer where they are at and move them through the journey (the right content, to the right audience, at the right time). They also support the development and execution of sales collateral and sales enablement materials.

A Senior Campaign Strategist executes short-form and long-form campaigns across all marketing channels and has demonstrated experience in testing and optimizing content within each channel to improve performance while keeping brand continuity in personality and tone so content works cross-channels in an integrated campaign.

A typical day could include ideating a campaign theme, executing a post on social media, writing a marketing email as part of a campaign, reviewing Google Analytics for on-page performance for new content that was just added to the site, or looking at the customer journey and ideating campaign or optimization ideas for each stage.