Job Overview
A Media & Digital Head will oversee entire media activity happening for the brands campaigns including TV, Digital, Print, Outdoor etc. He will be dealing and interacting with key internal & external stakeholders including media agencies, media partners, Brand/Category Teams to execute the marketing campaigns for Piramal Consumer Healthcare (PCH). The scope includes social and influencer content strategy, development & execution with clear KPI’s & effectiveness. This position also leads some of the Digi-Commerce brands which are E-Com 1st and has potential to be future bets for the organization.
Key Stakeholders: Internal
Sales Team/Brand Marketing, Ecommerce team, R&D,SLT
Key Stakeholders: External
Media and digital agencies , Advertising & Content agency, Influencer agency
Reporting Structure
Reports to VP Marketing
Experience
Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach & relevance.
Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network