Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Department: Marketing / Digital Marketing
Experience Required: 3–6 Years
Employment Type: Full-Time

About the Role:

We are looking for a results-driven Senior Digital Marketing Executive to plan, execute, and optimize our online marketing campaigns. The ideal candidate will have hands-on experience in PPC campaigns, Google Ads, SEO, and other performance marketing channels. You will play a key role in driving qualified traffic, improving conversions, and enhancing our online visibility.

Key Responsibilities:Pay-Per-Click (PPC) & Google Ads:

• Plan, create, and manage PPC campaigns across Google Ads and other paid platforms (e.g., Bing Ads, Facebook Ads, LinkedIn).
• Conduct keyword research, audience targeting, and ad copywriting to maximize ROI.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Optimize bids, landing pages, and ad creatives for better quality scores and conversions.
• Stay updated on Google Ads policies and best practices.

Search Engine Optimization (SEO):

• Develop and implement effective on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, meta tags, and site architecture for improved rankings.
• Build high-quality backlinks and manage outreach activities.
• Track and report on key SEO metrics using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).

Analytics & Reporting:

• Prepare and present regular performance reports on campaign metrics, KPIs, and ROI.
• Use Google Analytics, Tag Manager, and Data Studio for data-driven decision-making.

Other Digital Marketing Activities:

• Support social media advertising and email marketing campaigns.
• Collaborate with content, design, and development teams to align marketing goals.
• Identify growth opportunities and propose new strategies for lead generation and brand visibility.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–6 years of proven experience in PPC, Google Ads, and SEO management.
• Certification in Google Ads / Analytics preferred.
• Strong analytical skills with experience in A/B testing and data interpretation.
• Hands-on experience with tools such as Google Ads, GA4, Tag Manager, Ahrefs, SEMrush, and Excel.
• Excellent communication and project management skills.

Key Skills:

• PPC Campaign Management
• Google Ads & Display Network
• SEO (On-Page & Off-Page)
• Google Analytics & Tag Manager
• Keyword Research & Competitor Analysis
• Conversion Rate Optimization (CRO)
• Content Marketing Basics

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person