Senior Digital Marketing Executive

We are seeking an experienced B2B Senior Marketing Executive with deep expertise in the ERP, SaaS, and Microsoft Dynamics ecosystem. This role requires a strategic marketer who can develop, execute, and optimize integrated marketing campaigns that drive demand, enhance brand visibility, and generate high-quality leads for our solutions.

Responsibilities:

• Develop and execute marketing strategies tailored to the ERP, SaaS, and Microsoft Dynamics landscape.
• Build strong market positioning and brand differentiation within the ecosystem.
• Collaborate with product and sales teams to align marketing efforts with business goals.
• Plan, implement, and manage SEO, PPC, social media, and digital advertising campaigns.
• Optimize digital channels to increase visibility, traffic, and conversion rates.
• Oversee website and landing page performance with a focus on lead generation.
• Manage and optimize campaigns through marketing automation platforms such as HubSpot.
• Build workflows for lead nurturing, segmentation, and conversion tracking.
• Ensure CRM data hygiene and accurate reporting on marketing-qualified leads (MQLs).
• Lead content creation efforts — including blogs, case studies, whitepapers, landing pages, and email campaigns.
• Translate complex technical solutions into compelling narratives and value propositions.
• Partner with subject matter experts to create thought leadership content.
• Monitor marketing KPIs, campaign ROI, and lead quality.
• Provide actionable insights and regular reports to leadership on marketing effectiveness.
• Continuously test and optimize campaign elements to improve performance.
• Develop and execute GTM strategies for new product launches, features, and market segments.
• Conduct competitive analysis and identify growth opportunities.
• Collaborate cross-functionally to ensure consistent messaging and execution across channels.
• Work closely with sales, product, and engineering teams to align strategies and ensure seamless execution.
• Manage stakeholder expectations and ensure timely delivery of initiatives.
• Manage multiple campaigns simultaneously with strong prioritization and time management skills.
• Oversee timelines, budgets, and deliverables to ensure successful execution.
• Deliver presentations, reports, and marketing insights to internal teams and leadership.
• Bring strategic thinking and creativity to every initiative.

Requirements:

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 4+ years of B2B marketing experience, preferably within ERP, SaaS, or Microsoft Dynamics environments.
• Strong knowledge of SEO, PPC, content marketing, and social media strategies.
• Hands-on experience with HubSpot or similar CRM/marketing automation tools.
• Proficiency with analytics tools (Google Analytics, SEMrush, HubSpot Reporting, etc.).
• Excellent written and verbal communication, project management, and stakeholder collaboration abilities.
• Strategic thinker, data-driven, and results-oriented with a proactive approach to problem-solving.