Senior Digital Marketing Expert (WordPress Specialist)

About the Role

We are seeking an experienced Senior Digital Marketing Expert with strong WordPress management skills to lead our online marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that drive traffic, conversions, and brand growth. You’ll work closely with our content, design, and web development teams to enhance digital presence and ensure a consistent, high-performing marketing ecosystem.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and maintain WordPress websites, including plugin updates, on-page optimization, landing page design, and conversion tracking.
• Conduct keyword research, competitor analysis, and content strategy alignment to improve search visibility.
• Create, analyze, and optimize Google Ads, Facebook Ads, and other PPC campaigns for maximum ROI.
• Develop SEO-optimized content plans, meta tags, and structured data strategies to boost organic rankings.
• Monitor Google Analytics, Search Console, and Tag Manager for performance insights and data-driven decisions.
• Collaborate with design and content teams to create engaging digital assets and promotional materials.
• Manage email marketing automation and CRM integrations for lead nurturing and retargeting.
• Stay updated with the latest digital marketing trends, tools, and algorithm updates.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2-3 years of hands-on experience in digital marketing and WordPress management.
• Strong understanding of SEO, SEM, PPC, and content marketing principles.
• Experience with Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Proficiency in WordPress, Elementor, and basic HTML/CSS for website customization.
• Familiarity with Google Analytics 4 (GA4), Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Excellent copywriting, analytical, and project management skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.

Preferred Skills

• Knowledge of WooCommerce or eCommerce platforms.
• Experience with email marketing tools (Mailchimp, HubSpot, ActiveCampaign, etc.).
• Basic understanding of graphic design tools (Canva, Adobe Creative Suite).
• Experience in marketing automation and A/B testing tools.

Why Join Us?

• Opportunity to lead digital strategy for a growing brand.
• Creative freedom with measurable impact.
• Collaborative and growth-oriented environment.
• Competitive salary with performance-based incentives.

Job Type: Full-time

Pay: From Rs50,000.00 per month

Work Location: In person