Senior Digital Marketing Specialist

Full job description

We are a growing marketing agency looking for a talented and results-driven Senior Digital Marketing Specialist to join our team. This role is perfect for someone who loves working with campaigns, analytics, and creative strategy to generate measurable business growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms.
• Manage campaign budgets, monitor KPIs, and deliver performance reports.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize campaigns for lead generation, conversion, and ROI.
• Coordinate with designers, copywriters, and sales teams to develop compelling ad creatives and landing pages.
• Track performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.
• Stay updated on digital marketing trends, algorithm changes, and best practices.
• Support email marketing, SEO/SEM, and remarketing strategies when needed.

Job Type: Full-time

Pay: Rs150,000.00 - Rs200,000.00 per month