Senior Digital Marketing Manager

We are seeking a seasoned and results-driven Senior Digital Marketing Manager to lead our marketing efforts and drive significant brand growth. The ideal candidate is a strategic thinker with a proven track record of developing and executing impactful digital marketing campaigns, mentoring teams, and leveraging data to achieve business objectives. This is a key leadership role for a professional ready to take full ownership of our digital brand presence.

Key Responsibilities

1. Strategic Leadership & Planning

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Lead the planning and implementation of all digital campaigns across various channels, including social media, SEO, SEM, email marketing, and content.
• Mentor and manage junior marketing team members and interns, fostering a culture of innovation and continuous improvement.

2. Performance & Channel Ownership

• Take full ownership of our key digital channels, ensuring optimal performance and ROI.
• Oversee all paid media campaigns (e.g., Google Ads, Meta Ads), managing budgets, and optimizing for conversion.
• Drive organic growth through advanced SEO strategies, content marketing, and community engagement.

3. Advanced Analytics & Insights

• Utilize advanced analytics tools to measure campaign performance and track key metrics (KPIs).
• Conduct in-depth data analysis to identify trends, opportunities, and areas for optimization.
• Present detailed reports on campaign effectiveness and business impact to senior leadership.

4. Innovation & Technology

• Identify, evaluate, and implement new marketing technologies, including advanced AI and automation tools.
• Stay ahead of industry trends and competitor activities to maintain a competitive edge.
• Champion the use of data-driven insights to inform all marketing decisions.

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of progressive experience in digital marketing, with at least 2 years in a senior or leadership capacity.
• Demonstrated expertise in SEO, SEM, paid advertising, content strategy, and social media management.
• Proficiency with modern marketing tools (e.g., Google Analytics 4, HubSpot, Ahrefs, SEMrush).
• Exceptional leadership, communication, and project management skills.
• Strong analytical mindset with a passion for data-driven decision-making.
• Must be based in or willing to work onsite in Faisalabad.

What We Offer

• A competitive salary and performance-based bonuses.
• The opportunity to lead a growing team and shape the future of our digital marketing.
• Professional development opportunities and access to industry-leading resources.
• A vibrant and supportive work environment where your ideas are valued.

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Faisalabad: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital Marketing: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person