Senior Digital Marketing Specialist

Job Description:

• Spearhead the creation and management of link building, content marketing, and social media strategies tailored specifically to the real estate sector.
• Develop and implement SEO, Social Media, and PPC strategies to increase visibility and drive targeted traffic to our properties and projects.
• Innovate and refine marketing platforms and strategies, leveraging your expertise to effectively engage with our target audience and drive conversions.
• Create compelling online content, including captivating property descriptions, immersive virtual tours, videos, graphics, and blogs. Analyze content performance to optimize strategies and maximize engagement.
• Forecast the growth and ROI of marketing campaigns while overseeing email and social media initiatives to nurture leads and maintain client relationships.
• Collaborate with third-party vendors, such as graphic designers, web designers, and videographers, to create unique and engaging content that showcases our properties in the best light.
• Utilize tools such as Google Analytics, Google AdWords, and other relevant platforms to track performance, refine strategies, and drive results.
• Lead project development and team management processes, ensuring tasks are delegated effectively and deadlines are met within budget constraints.
• Stay ahead of emerging real estate marketing trends, digital technologies, and industry best practices, integrating new insights into our campaigns to maintain a competitive edge.
• Set up and optimize Google AdWords campaigns, conduct advanced keyword research, and closely monitor competitors' strategies.
• Generate comprehensive monthly reports on the performance of TMG's marketing campaigns, providing valuable insights and recommendations for optimization.
• Collaborate closely with Marketing and Sales teams to ensure brand consistency across all digital channels and maximize the impact of our marketing efforts.

Qualifications:

• Bachelor's degree in marketing or a relevant field.
• 3-5 years of experience in digital marketing or a related field.
• Basic understanding of digital marketing concepts and eagerness to learn best practices, with a focus on driving results within the real estate sector.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.